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New York's
Disappearing Magic
History
Peek behind the curtain of once-magnificent
venues and the back rooms where magicians
share their secrets.
By Sarah Laskow JUNE 26, 2018
It’s the first trick he’s performed for us, and he turns to the
audience with an air of conspiracy: That was amazing, right?
New York was once the center of gravity for some of the world’s
greatest magicians, both professional and amateur, some known
to the world, some famous only among their own kind. The
magnificent venues where they performed and the back rooms
where they chewed over the art of wonderment have pulled a
very real disappearing act of their own. These places helped
shape magic, as spaces for inspiration and communities of
purists, wonks, obsessives, perfectionists, and charlatans.
Levine had promised to reveal a glimpse of places an outsider
might never notice, and I was hoping that, by traveling the city
in search of a few of these spots, I would get a peek behind the
curtain, into the magical past.
"When an audience can walk away from you at any moment, you learn to hold their attention transfixed.”
“Coming from a tradition where magicians were making jokes
and doing sleight-of-hand stuff, making people appear and
disappear was a pretty amazing thing. Once you’ve got a nice
vaudeville theater, you’ve got options. You can produce a bird
and then have someone bring it offstage, so there isn’t a bird
flapping all over the place,” Levine said. “It’s not necessarily
about method. You’ve got a wing, you can put stuff there. You
know what the setting will be like. The more control you have,
the more consistent the venue, the better your magic is going to
be. In a short period of time, you can really dumbfound people.”
But the city had other magic shops and other back rooms. When
Vernon visited Clyde Powers’s shop on 42nd Street, he made an
impression by spotting the technique Powers used in a
complicated card trick—it had to do with the number of cards in
each small pile cut from a deck. Powers asked what Vernon
could do and, after seeing him work, invited him into the back
room, the hangout of some of the era’s most famous magicians,
Already, the young Vernon had mastered moves the other
magicians couldn’t manage.
Vernon was supposed to be attending art school, not spending
every afternoon in a magic shop. By summer 1916, he needed a
job, and he was drawn to Coney Island, where magic and
manipulation were core charms. In the amusement parks that
had gone up on the city’s sandy edge, magicians created arcane
illusions. An audience could see a woman’s head grafted onto a
sword or the body of a spider. Dreamland, one of the strip’s
most extravagant parks, once had a 30-foot statue of a topless
angel at its entrance, advertising a Bible-themed spectacle by
the illusionist Roltair.
“If I do a little sleight of hand such that the coin that was in my
hand is now not in my hand, when I open it, and you didn’t
catch it, you think—‘Oh wow, okay, that was a surprise,’” Levine
explained. “But if you can get someone to a place where they
viscerally feel that there’s a coin in my hand, deep in the back of
their head they feel that it’s there, their brain has locked in on
that assumption. Then I open the hand, and it’s like their mind
does the magic.”
The magicians in the audience knew how a trick like this was
supposed to work, with a secret string or lever or wheel. But
Hooker had them mystified. Over the course of the show,
Hooker kept adding conditions—variables—that should have
made the trick increasingly impossible to perform. In fact, he
called the show “Impossibilities.” No one ever guessed how it
was done, and Hooker kept the secret close, training just a few
people to perform the act before his death in 1935.
When we reached his address, the house, with a black door and
brick front, had a looming presence, though nothing in
particular distinguishes it from others on the block. Levine
knows magicians who’ve driven past, curious to see the place
that so many left baffled, but none have seen inside. So we
decided to ring the front doorbell.
We rounded the corner to skirt down the back alley and take a
quick look at the carriage house anyway. (By New York
standards, it’s a gigantic space, larger than many decent
apartments.) “Houdini got fooled,” said Levine, animated over
Hooker's prowess. “This guy comes up with the most genius
magic tricks, and then it's … ‘Oh yeah, Houdini used to come
here.’ He came to be a spectator.”
“You can do a lot of things, when you can drop out of frame,”
said Blumenthal, standing behind the counter at Tannen’s.
Outside the Midtown building where Tannen’s is hidden, there’s
no hint of what you’ll find upstairs—no window full of tricks, no
sign, no poster. On the sixth floor, the elevator opens into a
white hallway, and the store is around the corner and at the end
of the hall. After our day walking through the city, the shop was
dark and cool. People bustled in and out, as Levine ducked into
the back room and returned. Two young magicians came in,
planted themselves at the center table, and started working with
decks of cards. “But there’s also a lot of things that don’t work
for camera,” Blumenthal continued. “The camera doesn’t blink.
And context is really important. The kind of things that Noah
can do in a show are also different than the things you’re going
to do socially at a bar.”
Steeped as it is in oral history, magic is full of legends, and when
Levine first came here, he didn’t quite believe the story that the
Flosso-Hornmann Magic Shop had once been located in the
same building. But then one day a long-time building employee
asked him if Jackie—Flosso’s son, who took over the business—
was still around. The old elevator operator once asked
Blumenthal about it, too. That store had its own mythology: two
counters against a white wall, piled with magic stuff and
navigable only by the employees, who decided what you needed
when you visited. Blumenthal worked out that it must have
closed just a few years before Tannen’s moved in. Today the
spot where it was located is a blank wall, right next to Tannen’s.
Levine designed his afterhours show specifically for Tannen’s,
and he imagined the first half would be the best version of what
it can be like to visit a magic shop. In the second half, after he
whisks away the magic books, he gathers the audience around
the black table in the center of the room, to give, he says, a sense
of what it’s like to be in the back room. He talks about Vernon
and a trick in which he scattered a deck of cards off a boat and
into the water. Only one card landed face up—the one that
Vernon had chosen. Levine then explains the holy grail of
backroom magic—to make a card appear without touching the
deck. As he speaks, he makes no mention of what his hands are
doing—moving cards around the table with a pen alone.