Cimsa

THIS IS
HOW WE
LOOK
A VI SUAL IDENTIT Y GUI D E L I NE
A VISUAL IDENTITY GUIDELINE
THIS IS A GUIDE
TO THE ELEMENTS,
THAT MAKE UP
This Visual Identity Guideline is a tool designed to
project the image, values and aspirations behind
CIMSA. It described the elements that represent
CIMSA CIMSA, which includes name, logo, and other

elements such as color, type and graphics.
It is the cornerstone of all communications efforts

and must be followed carefully to ensure a
consistent style and quality of presentation.
Every participating institution is reponsible for

representing or coordinating the use of the brand
elements by preventing unauthorized or incorrect
use of CIMSA name and marks.
4 VISUAL IDENTITY GUIDELINE

HAVE A READ, IT WILL HELP YOU TO GET TO KNOW US BETTER.
The Corporate Logo 6 The Corporate Typography 34 Plaque 57

The Master Brand Identity 8 Primary Font 36 General Certificate 58
Logo Application 9 General Certificate SCO 59
The Brandline 10 Graphic Element 38
Logo and Tagline 11 Graphic Element 40 Media Templates 60
Logo Measurements 12 Photography Directions 42 Photo Filter 62
Logo Color Alternative 14 Illustrations Directions 44 Greetings Poster 63
Incorrect Logo Usage 15 Social Media Posts 64
The Standing Committee 16 The Corporate Stationery 46 Publication for Events 66
Logo Lockups 18 Name Card 48 Standing Banner 70
Letterhead CIMSA 49 Outdoor Banner 71
The Corporate Color System 26 Letterhead SCO 50 Printed Poster 72
Primary Colors 28 A4 Map Folder 51 Power Point Template 74
Secondary Colors 29 Cover Page 52 Power Point Template SCO 76
Tertiary Colors 30 Envelope 55 E-Newsletter 78
Color Usage 31 Member Card & Strap 56 Magazine 79
SCO Colors 32
VISUAL IDENTITY GUIDELINE 5
LOGO

01.
CIMSA logo is the most visible element of the
organization identity - a universal signature across all
media communications.
The signature is a combination of the symbol itself and
our organization name. The guidelines for CIMSA must be
observed to preserve the integrity of the logo.

The Icon
PRIMARY LOGO
CIMSA primary logo consists of two elemets, the Garuda character, derived from the old logo, now
icon and the word mark, which is the name of our simplified & modernized to further highlighting the
organization itself. young Indonesian spirit. The silhoutte of the hand
gesture symbolizes helping attitude, socially active -
This whole logo captures the idea, the principals non profit value. The overall shape of the icon could
and the purpose of our organization, through the be recognized either as a heart organ, a blood drop
presented symbols, color, shapes and forms. or a pin-point icon.
Active Red & Bright White as the main colors This unique icon conveys the message of CIMSA,
simply celebrates our nationality as Indonesian a group of young Indonesian medical students,
organization. Where as the icon represents the main ready to help through our social activities to make a
values of CIMSA. better health through out the nation.
The Word Mark

LOGO APPLICATION
Use primary logo whenever possible.

It is acceptable to use a stand alone logogram
when there is limited space, or as a symbol in a less
formal design applications.
Using the logogram is much more preferred rather
than using stand alone word mark.
primary logo stand alone stand alone

logogram word mark

CIMSA FULL FORM
CIMSA stands for Center for Indonesian Medical

Students’ Activities. The primary logo use only the
shorten version to keep the whole look simple &
easier to remember. However, in some cases where
we need to put the complete version, please use
one of these formats that best suites the usage.
Usage:
For media smaller than A6 paper size, please refrain
from using the full form lockup.
Vertical Lockup Horizontal Lockup

TAGLINE
EMPOWERING MEDICAL STUDENTS,

IMPROVING NATION’S HEALTH
has been our value, vision and mission for the last
15 years. This tagline may be used as an initial
introduction to our organization in our materials.
The tagline has been set in different formats,
please pick one that best suites the usage.

LOGO MEASUREMENT
2.8x
It is important to keep the ratio of the logo inscale
to ensure its consistency during application across
any media communications. It is also crucial to keep
the logo clear of any other graphic elements.
4x
To regulate this, an exclusion zone has been
established and these zones indicates the closest
any other elements can be positioned in relation to
the mark of our logo. 0.6x
x
They have a fixed relationship that should never be
0.5x
changed in any way. 5.2x

CLEAR SPACE MINIMUM SIZE
When using any form of logo, allowing it to Minimum logo size: 15mm
“breath” gives it a maximum impact. Whenever
possible, give even more space around the logo In cirmustances where the available space is
than the required clear space. less than 15x15mm, then use the Stand Alone
Logogram to fits into the space.
15mm

LOGO COLOR ALTERNATIVES
If possible, always use the primary logo color.

If the logo should be presented in other formats,
please refer to the example presented below.
Primary Logo / White BG Colored Background Logo Black & White Logo

LOGO DONT’S
Please always use the official logo. Never alter or X X X

adapt our logo as it devalues the impact. Here below
are some examples of incorrect use of the logo.
1. Do not add effects e.g. drop shadow.

2. Do not change the logo proportion & lockup.
X X X
3. Do not add strokes to logo.
4. Do not change the logo colors or mask an image.
5. Do not distort the logo horizontally / vertically.
6. Do not overlap the logo with any other elements.
7. Do not rotate the logo.
8. Do not reduce logo transparency on tint. X X X
9. Do not use an inaprropriate colored background.
• Always use the white logo with the
red background whenever is possible.
• If not, you may use the white logo against
Dark Background (photo, pattern, solid color)
• Always use the red logo with white background.
STANDING COMMITTEE (SCO)
CIMSA adopted the 6 Standing Committees (SCO) SCO is positioned under the big umbrella of
from IFMSA, that focuses on different issues in the CIMSA. Each SCO has their own logos and official
society, which are: colors which are absolute and unchangeable.
1. SCORA : Sexual & Reproductive Health It is preferable to use the horizontal version
including HIV/AIDS whenever possible.
2. SCOPE : Professional Exchange
3. SCORE : Research Exchange For the complete format on SCO logo, please refer
4. SCOME : Medical Education to IFMSA Visual Guideline.
5. SCORP : Human Rights & Peace
6. SCOPH : Public Health

Horizontal Square

LOGO LOCKUPS WITH SCO
Horizontal
Lockups are mainly used in printed assets. As there

will be many events where we need to lockup H
CIMSA logo together with SCO logo, please follow 0.5H
the guidelines to work out the logo lockups to

maintain the superiority of CIMSA before the SCOs. X X
To work out the logo lockups, use the format below.
Take the height of CIMSA logo icon and divine it in

Square
half to determine the height of the SCO logo icon.
Use the X size as the space between the primary
CIMSA logo and the SCO logo.
0.5H
X X

LOGO LOCKUPS WITH LOCALS
As our organization is spread nation’s wide in • Typeface used is Avenir Black in Uppercase.
several universities or from hereby called Locals. • The two lines & the bar must be center aligned.
Logo lockups with Locals are usually needed • The university name must fit within the text area.
in materials published by the certain Locals for • To accomodate different length of the name,
X
internal events or activities. To work out the logo use this kerning system which works best:
lockups, please follow the format below. -25 for > 12 characters
0 for 10-12 characters
CIMSA primary logo is always on the left side, then 25 for < 10 characters KERNING
use the template bar as Locals signage. Use the X 25
size to determine the space between CIMSA logo

and the red bar. Locals lockup consists of two lines.
You only need to change the second line, which is KERNING
-25
the local’s university name.

LOGO LOCKUPS WITH LOCALS - SPECIAL
PUBLIC HEALTH DEPARTMENT LOCAL

For special cases such as these locals which has
their own organization logo, please refer to this
format below.
The local official logo will be on the left side, H
replacing CIMSA logo - which swifted into the red

bar. Take the height of the Local Logo to determine
X X
the height of the bar. The lockup is fixed and should
be scaled proportionally.

MSCIA LOCAL MUHAMMADIYAH MEDICAL STUDENTS’ ACTIVTIES
H H
X X X X

LOGO LOCKUPS WITH OTHER LOGOS
A lot of times we need to have CIMSA logo stand • CIMSA logo will be the first on the left side.
side by side with other logos, be it partners’, • Always use a line of copy to describe about the
sponsors’ or other affiliates organizations. partnership. Here we have a few general
examples that could be used but not restricted.
Please follow these guideline for the lockups • Take H space from the logogram to determine the
for every collaterals from formal stationaries to height for the text copy. Please try to use only 2-5
promotional medias that are issued, organized and words only to avoid odd length.
owned by CIMSA. For other events which organized Typeface: Avenir Book
by other organizations, please use and follow their Kerning: 100pt
official guidelines. • Further logos guidelines & sizing will be described
on the next page.

H
X X
X X
X X

LOGO LOCKUPS WITH AFFILIATIONS
In certain times, we need to have both CIMSA and

our affiliated partners ‘ logo to stand side by side.
It is important to maintain CIMSA’s dominance H
without being superior to the other party. To work

out the logo lockups, use the format below.
H
X X
Use the height of CIMSA logo icon to determine
the total height of the other party. Then align the
bottom of the logo with the CIMSA logotype. Use
the X size as the space between the primary CIMSA
logo and the partner’s logo.

LOGO LOCKUPS WITH PARTNERS
As we want our logo to be our primary unifying

visual element, locking up elements with our logo
is reserved only for external partners with whom H
we have a partnership. Lockups are mainly used
0.5H
in printed assets. The lockups must be used in H
accordance with our guidelines. To work out the 0.5H
logo lockups, use the format below.
X X X
1. Take the height of CIMSA logo icon and divine it
Vertical Horizontal
in half or horizontal type of partner logo, then have
them bottom aligned. Use the X size as the space
between the primary CIMSA logo and the partner’s.
2. Take the height of CIMSA logo icon for vertical

type of partner logo and have them bottom
aligned. Use the X size as the space between the
primary CIMSA logo and the partner’s logo.

COLOR

02.
Color plays an important role in the CIMSA visual identity
system. Consistent use of these colors will contribute to
the cohesive and harmonious look of the CIMSA identity
across all relevant media. A palette of primary colors
has been developed, which incorporates the color of
Indonesian flag, which are “Blood Red” and “Bone White”.

PRIMARY COLORS
CIMSA official color are the Blood Red and Bone BLOOD RED BONE WHITE
White. Idem to Sang Merah Putih - the Indonesian

National Flag idealogy, red represents our
young boiling bold & fighting spirit, while white
represents our bone and purity.
In anatomy, Red and White is the color of the oldest

in the human body. Since the fetus is formed in the # C8102E #FFFFFF
womb, then it is composed of blood and meat (red)
PMS 186C WHITE
and bone (white). R 200 G 16 B 46 R 255 G 255 B 255
C 2 M 100 Y 85 K 6 C0M0Y0K0
Usage:
Primary colors must be used on all materials to
ensure that the promotional mark is produced in
the proper color combinations.

SECONDARY COLORS
GRAYSCALE
The secondary colors broaden the palette of

approved primary colors. These colors may be
C 0 C 0 C 0 C 0 C 0 C 0 C 0 C 0 C 0 C 0 C 0
used to provide variety and visual interest without M 0 M 0 M 0 M 0 M 0 M 0 M 0 M 0 M 0 M 0 M 0
Y 0 Y 0 Y 0 Y 0 Y 0 Y 0 Y 0 Y 0 Y 0 Y 0 Y 0
leaving the recognized palette.
K 100 K 90 K 80 K 70 K 60 K 50 K 40 K 30 K 20 K 10 K 5
Usage: MEDIUM RED DARK RED

Secondary colors should be used in less than 50
percent of the whole palette for one piece.
It is acceptable to use grayscale for text copy colors
#A0131E #7D040E
PMS 7622 C PMS 1815 C

R 160 G 19 B 30 R 125 G 4 B 14
C 0 M 88 Y 81 K 37 C 0 M 97 Y 89 K 51

FUSCHIA YELLOW
TERTIARY COLORS
#C610B7 #EFB432
The tertiary colors are complementary to our
official colors, but are not recognizable identifiers PMS PURPLE C PMS 2006 C
R 198 G 16 B 183 R 239 G 180 B 50
for CIMSA. It may be used as a supporting C 0 M 92 Y 8 K 22 C 0 M 30 Y 100 K 0
or ornamental element on a certain theme or
events accordingly. Tertiary colors should be used GREEN BLUE
sparingly, that is, in less than 10 percent of the
palette in one piece.
Example of usage:
• FUSCHIA for Woman, HIV/AIDS issues.
• YELLOW for Fun activities & Children issues.
• GREEN for Environmental & Health issues.
#10C6A8 #102EC6
• BLUE for Educational & more formal issues.
PMS 7465 C PMS 2006 C
R 16 G 198 B 168 R 16 G 46 B 198
C 92 M 0 Y 15 K 22 C 92 M 77 Y 0 K 22

COLOR USAGE
Consider the addition of grayscale colors as Be careful not to try to use every color in the
complimentary colors to serve as foundational color palette. The use of too many colors can have a
that allow the primary colors to stand out. negative effect.
Consider the tone of the project when utilizing Bright colors are intended to be used as accent
color. Color should reflect the message that we are colors and provide contrast as needed.
trying to convey. Over use of multiple bright colors
can appear too primary. Too many dark colors can
appear somber.
Light colors have a tendency to be recessive and

can get lost on a white-colored background. CIMSA
is bold and relentless.

SCO OFFICIAL COLORS
In accordance to IFMSA Corporate Identity

guideline for Standing Committee Logos, these
colors are picked and represents each divisions.
SCO colors should be use only on materials
published by the certain division and the usage
must not over-powered CIMSA’s primary color
combinations, and positioned as the tertiary colors.
For further details on these colors system, please

refer back to IFMSA Corporate Identity guideline.

SCOME WHITE SCORA RED SCOPE BLUE SCOPH ORANGE SCORE BLUE SCORP GREEN
R 255 G 255 B 255 R 189 G 34 B 42 R 1 G 128 B 192 R 244 G 125 B 60 R 47 G 74 B 155 R 95 G 145 B 63
C0M0Y0K0 C 18 M 100 Y 95 K 8 C 84 M 41 Y 2 K 0 C 0 M 63 Y 85 K 0 C 94 M 83 Y 2 K 0 C 68 M 24 Y 100 K 7

TYPOGRAPHY

03.
Typography hierarchy is another form of visual hierarchy,
a sub-hierarchy per se in an overall design project.
Typography hierarchy presents lettering so that the most
important words are displayed with the most impact so
audience can scan text for key information.
Typography hierarchy creates contrast between elements.
There are a variety of ways you can create a sense of
hierarchy. Here are some of the most common
techniques for CIMSA layouts.

PRIMARY TYPEFACE
AVENIR
BOOK HEAVY
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghi jklmnopqrstuvwxyz abcdefghi jklmnopqrstuvwxyz
ROMAN BLACK
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghi jklmnopqrstuvwxyz abcdefghi jklmnopqrstuvwxyz
MEDIUM
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghi jklmnopqrstuvwxyz

HEADLINE TEXT HEADLINES COPYTEXT OTHER TYPEFACES
AVENIR BLACK IN UPPERCASE. AVENIR ROMAN IN UPPERCASE. Usage of any other typeface other than
AVENIR FAMILY is allowed for campaign or
SUB-HEADLINES SECTIONS COPY TEXT / BODY COPY publication collaterals, but is restricted to
AVENIR HEAVY IN UPPERCASE. Avenir roman in sentence case. highlight the pressure points only (i.e “AYO
Avenir heavy in sentence case. DAFTAR SEKARANG!”) and take less than
10% from the overall media design.
Please choose the typeface wisely, making

sure it is legible and compliments the
whole look and design.

GRAPHIC
ELEMENTS
04.
The thoughtful use of graphic elements is one way we
give our visual system a distinctive look and feel.
Through consistent and repeated use of certain forms,
we create a visual language that people will associate
with CIMSA.

GRAPHIC ELEMENTS
The graphic elements of CIMSA derived from the

shape of our primary logo, which shaped like a
droplet. The colors are combined from the primary
and the secondary colors.
There are many possibilities and variations to

use this icon as a graphic elements, which can be
done by multiplying, playing with oppacity, using
different sizes, and even creating pattern.
Bear in mind that the objective of using graphic

elements is to create a hollistic look across all media
collaterals, as a balancing elements to the design
without disturbing and taking the attention over the
main content of the piece.

PHOTOGRAPHY DIRECTION
• BLACK & WHITE PREFFERED, HIGH CONTRAST
• EXCEPTION MAY BE MADE FOR CERTAIN
EVENTS THAT SUITS COLORFUL PHOTOS BETTER.
• PEOPLE ORIENTED
• SHOWING EMOTIONS / TELL A STORY
• LOOKING AT THE CAMERA PREFFERED
• FOCUSED ON THE OBJECT / PERSON
• FOR TOPICS THAT INTRODUCE CERTAIN PEOPLE WITH THEIR
PHOTOS, USE A COLORED POTRAITS WITH WHITE BACKGROUND.

ILLUSTRATION & INFOGRAPHIC DIRECTION
• VECTOR BASED
• SIMPLE & MINIMALIST

• MODERN ICONS
• GEOMETRICAL SHAPES
• SOLID COLORS
• ROUNDED EDGES

CORPORATE
STATIONARIES
05.
Applying the identity explores the correct application of
CIMSA and how it combines with typography
and graphic elements to communicate our identity.

NAME CARD
Usage:
This name card will be used for all official contact
and communication of CIMSA.
Size:
90 x 50 mm
Material:
ArtPaper 260 gsm
Finishing:
2 sides Doff Laminating

LETTERHEAD
Usage:
This letterhead will be used for all official
communication form that going out of CIMSA.
Size:
210 X 297 mm (A4)
Material:
HVS 100 gsm
CIMSA OFFICIAL CIMSA x ISMKI

LETTERHEAD (SCO)
Usage:
This letterhead will be used for all official
Size:
210 X 297 mm (A4)
Material:
HVS 100 gsm
CIMSA & SCO WITH PARTNERS

A4 MAP FOLDER
Usage:
Use this Map Folder for official proposals and notes
from the organization.
Size:
220 x 305 mm
Material:
Art Paper 260gsm
Finishing:
Doff lamination
Spot UV on cover
Die Cut
Glue
Fold

COVER PAGE DESIGN
Usage:
This cover page will be used for all official
Size:
210 X 297 mm (A4)
Material:
HVS 100 gsm
CIMSA OFFICIAL - RED BACKGROUND

White Background For Logos
Border line for white area
Decorate the background with red graphic

elements, without taking away the attention
from the text copy.
CIMSA OFFICIAL - WHITE BACKGROUND CIMSA OFFICIAL - PATTERNED

COVER PAGE DESIGN - PARTNERS
Usage:
This cover page will be used for all official
Choose any option from the three Cover Page
Design possibilities which suits best.
Size:
210 X 297 mm (A4)
Material:
HVS 100 gsm
CIMSA X PARTNERS - RED BACKGROUND

ENVELOPE
Usage:
Use this envelope for official letter from the
organization.
Size:
230 x 110 mm
Material:
HVS 100 gsm
Finishing:
Die Cut
Score
Glue
Fold

FRONT SIDE
MEMBER CARD & STRAP
Usage:
Use this as an official personal identification card
within the organization. Use the strap together with
the card during events.
BACK SIDE
Size: (VARIATIONS)
85.60 × 53.98 mm
Material:
Plastic Card &
Finishing:
Die Cut
STRAP DESIGN

9.5 cm
PLAQUE
Usage:
This plaque is used as a token of appreciation for 14.2 cm
contributors in CIMSA events.
Size:
22.2 x 15.4 cm
4.8 cm
15.5 cm

GENERAL CERTIFICATE
Usage:
This certificate is used as a token of appreciation
for contributors in CIMSA events. Take out the
partnership lockup when it’s our private event.
Size:
210 X 297 mm (A4)
Material:
HVS 100 gsm
Finishing:
Hot Gloss Lamination on both sides
(optional colored background)

SCO CERTIFICATE
Usage:
This certificate is used as a token of appreciation for
contributors in a SCO events. Change the border
color according to the SCO official color.
Size:
210 X 297 mm (A4)
Material:
HVS 100 gsm
Finishing:
Hot Gloss Lamination on both sides
(optional colored background)

MEDIA
TEMPLATES
06.
Applying the identity explores the correct application of
CIMSA and how it combines with typography
and graphic elements to communicate our identity.

PHOTO FILTERS FOR SOCIAL MEDIA
To unify the tone of photos and images that are

to be published online, we recommend to use
B5
VSCOCam Apps and use the A6 filter for colored
images, or the B5 for the black and white.
Use the square cropping and adjust the brightness /

contrast accordingly if needed.
A6
GREETINGS POSTER
Usage:
Use this post template for Greetings sayings in
social media.
Size:
300x300px
Notes:
• Use High Definition, B&W photo that is related
to the seasonal greetings (i.e: Mosque for Idul
Fitri, Candles for Vesak, etc.)
• Multiply a black layer 30% transparancy on top of
photo background to create higher contrast.
AVENIR BLACK UPPERCASE

Font size: 12 -15pt, Leading 14-18pt, Kerning 25

SOCIAL MEDIA PUBLICATION
PEOPLE POST:
Usage:
Use these examples as references to work out the
post designs for social medias. The examples shows
several ways for different kind of posts: People
Posts template and News Posts template.
Use People Posts when we need to publish about a

certain someone/people (introduction, voting, etc.)
Use News Posts for photo, vector and text based to

publish about a certain news / events.
Size:
300x300px
Preferably use white background portrait photo.

NEWS POST:
Use multiplied translucent colored background when

needed to highlight the copy text. Take out the
partnership lockups when is not needed.

PUBLICATION FOR EVENTS REPORT
FIRST TEMPLATE
Usage:
Use this post template to publish events reports in
social media.
Size:
300x300px
Notes:
• It is recommended to have a series of 3 to 6 posts
in relevance to the event to give more impact.
• Use High Definition photos of events and put
them in the designated area.
• When it is not possible to put the photos on the
templates during the events, the second template
may be used. Font size: 9 - 12pt, Kerning 25

SECOND TEMPLATE
Full square cropped photo, logo lockup on top left.

No text on photo allowed.

SOCIAL MEDIA PUBLICATION FROM LOCALS
Usage:
Use this post template to publlish social media
publications, which events is only restricted from a
certain local. For posts that uses the CIMSA square,
put the logo on the bottom right of the picture. For
posts with solid red background, use the primary
local lockup on the top left.
Size:
300x300px
Note:
For greetings post, it is better to have an official
post from CIMSA National.
For special local lockups, use 25% scalled smaller
and put on the top left of the post.

White background is
always preferred.
Second option is to use
the CIMSA Blood Red.
STANDING BANNER
AVENIR BLACK
UPPERCASE
200 - 300pt
AVENIR HEAVY
Usage: UPPERCASE
72-96pt
This shows the approved layouts with the
graphic elements of CIMSA and typography AVENIR ROMAN
48-72pt
system for billboard or banner.
This example is for reference on how photo based
design for banner could be done.
Size:
600 x 1600 mm
(adjustable)
Type:
Rolled Up Indoor Banner

OUTDOOR BANNER / BILLBOARD
Usage:
This shows the approved layouts with the
graphic elements of CIMSA and typography
system for billboard or banner.
This example is for reference on how graphic based
design for banner could be done.
Size:
Adjustable AVENIR BLACK
UPPERCASE
200 - 300pt
AVENIR HEAVY
UPPERCASE
72-96pt
AVENIR ROMAN
48-72pt

PRINTED POSTER
Size:
420 x 297 mm (A3)
Material:
Art Paper 260gsm

White background is always preferred.
Second option is to use the CIMSA Blood Red.

Size: 60 - 72pt
Always try to use CIMSA Blood Red Color against white
background. You can use a background shape to help
accentuate the copy text.
AVENIR HEAVY UPPERCASE

Size: 24-30pt
AVENIR ROMAN Sentence Case
Size: 11-14pt

POWER POINT TEMPLATE
Usage:
This are the approved Power Point Template
layouts for presentation using the graphic elements
and typography from CIMSA.
Please treat the pages espeacially the content
pages, as a base / reference to build up an First Page: Title Page
interesting presentation.
Size:
1024 x 768 px
Second Page: CIMSA Tagline

Sub-page. Content Page
Use this page between chapters of the presentation. These are the examples of approved layouts for
Use the secondary colors to create dimension and presentation PowerPoint template using the graphic
contrast on the copy text and graphic elements. and typography elemets.

POWER POINT TEMPLATE (SCO)
Usage:
This are the approved Power Point Template
layouts for presentation using the graphic elements
First Page: Title Page
and typography from CIMSA.
Change the color of the
Please treat the pages espeacially the content
graphics with the official
pages, as a base / reference to build up an color from the SCO.
interesting presentation.
Size:
1024 x 768 px
Second Page: CIMSA Tagline

Sub-page. Content Page
Use this page between chapters of the presentation. These are the examples of approved layouts for
Use the official color of the SCO as the color of the text presentation PowerPoint template using the graphic
copy and combination graphic element. and typography elemets.

NEWSLETTER
September
As the previous edition, this December edition also come to promote our
existing projects which had been done during October to December 2015.
Some of them are DOA (Dokcil on Action), Falciformis, International Tropical
Medicine Summer School, and Z-Core.
E-NEWSLETTER
Usage:
This is the example of the approved layout /
template design for Monthly E-Newsletter, using
DOKCIL ON ACTION
the graphic elements and typography of CIMSA. Dokcil on Action (DOA, Dokcil = separated days on October 10th, 31st
Young Doctor) is a project held by and November 21st 2015. Since this
MSCIA UB. The aims of this project is one of the form of our community
are to improve environmental and based project, we also performed
self-hygiene on 30 chosen young different interventions such as survey,
doctors of MTs Darus Solichin (Junior bonding, and follow up to make sure
High School) in order to higher their this community development project
health level. This project was held on 3 worked perfectly.
FALCIFORMIS
FALCIFORMIS is a project of SCOME dangers of smoking and the harmful
and SCORE CIMSA UNISSULA substances in cigarettes. The
held on June 3rd 2015 at Junior targeted participants of this project
High School 15 Semarang in order were students of Semarang Junior
to educate students about the High school 15.

aorta
MAGAZINE Center for Indonesian Medical Students’ Activities

is a non-proft, nongovernment, and non- politic
organization facilitating medical students of Indonesia
who have intentions to make a great impact on our
Interview with nation’s health with activity-based projects. CIMSA
empowers medical students of Indonesia to play
Alumnus their major role in health promotion and prevention
as a step to improve nation’s health. Also, CIMSA
The New prepares all medical students of Indonesia to increase
Official Team their capacity in medical helds as future health
professionals.
2013-2014
CIMSA was offcially established in May, 6th 2001 and
currently maintains 18 locals throughout Indonesia
MM 2013 with over 6000 members. Since 2002, CIMSA has
Riau been affliated with International Federation of
Usage: Medical Students’ Association (IFMSA), federation of

medical students’ associations throughout the world,
which is recognized by World Health Organization as
the international forum for medical students.
These are the examples of the approved layout / July - Oct

2013
template design of cover and content pages for

GENERAL SECRETARIAT
#10 Gedung C Lantai 4 Rumpun Ilmu Kesehatan
issue description Kampus Universitas Indonesia,
Depok, Indonesia 16424
AORTA magazine, using the graphic elements and

typography of CIMSA.
Size: PRESIDENT’S NOTE

Muhammad Hafif Kasasi
210 x 148 mm (A5)

CIMSA President 2013-2014
Greetings,
Center for Indonesian Medical Students’ Activities

Z-CORE : THE CONSPIRATION
is a non-proft, nongovernment, and non- politic
organization facilitating medical students of
OF THE IMMORTALS
Indonesia who have intentions to make a great
impact on our nation’s health with activity-based
projects. CIMSA empowers medical students
of Indonesia to play their major role in health Center for Indonesian Medical Students’ (IFMSA), federation of medical students’
Activities is a non-proft, nongovernment, associations throughout the world,
“Center for promotion and prevention as a step to improve
nation’s health. Also, CIMSA prepares all medical and non- politic organization facilitating which is recognized by World Health
Indonesian Medical students of Indonesia to increase their capacity in Center for Indonesian Medical Students’ medical students of Indonesia who have Organization as the international forum
Students’ Activities medical helds as future health professionals. Activities is a non-proft, nongovernment, intentions to make a great impact on our for medical students.
is a non-proft, and non- politic organization facilitating nation’s health with activity-based projects.
nongovernment, CIMSA was offcially established in May, 6th 2001 and medical students of Indonesia who have CIMSA empowers medical students of Center for Indonesian Medical Students’
and non- politic
organization.
currently maintains 18 locals throughout Indonesia
with over 6000 members. Since 2002, CIMSA has
“Z-CORE : THE intentions to make a great impact on our
nation’s health with activity-based projects.
Indonesia to play their major role in health
promotion and prevention as a step to
Activities is a non-proft, nongovernment,
and non- politic organization facilitating
CIMSA empowers medical students of improve nation’s health. Also, CIMSA medical students of Indonesia who have
“ been affliated with International Federation of
Medical Students’ Association (IFMSA), federation
CONSPIRATION OF Indonesia to play their major role in health prepares all medical students of Indonesia intentions to make a great impact on our
of medical students’ associations throughout THE IMMORTALS promotion and prevention as a step to to increase their capacity in medical helds nation’s health with activity-based projects.
the world, which is recognized by World Health
Organization as the international forum for “ improve nation’s health. Also, CIMSA
prepares all medical students of Indonesia
as future health professionals. CIMSA empowers medical students of
Indonesia to play their major role in health
medical students. CIMSA consists of six standing to increase their capacity in medical helds CIMSA was offcially established in May, promotion and prevention as a step to
committees that work based on current global as future health professionals. CIMSA was 6th 2001 and currently maintains 18 locals improve nation’s health. Also, CIMSA
issues which are. offcially established in May, 6th 2001 and throughout Indonesia with over 6000 prepares all medical students of Indonesia
currently maintains 18 locals throughout members. Since 2002, CIMSA has been to increase their capacity in medical helds
Indonesia with over 6000 members. affliated with International Federation as future health professionals.
of Medical Students’ Association
2 4 3

THANK YOU
Any copy using the CIMSA name must comply with

these basic guidelines and must be approved by
CIMSA or MINIMONO STUDIO or BrandPartner™
Indonesia. We realize these guidelines can seem
complicated and challenging to follow. And we
appreciate the energy you put into protecting the
brand you are proud to have in your venue—and
the brand we are proud to share with you.

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COPYRIGHT © CIMSA 2016

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THIS IS

CIMSA CIMSA, which includes name, logo, and other

It is the cornerstone of all communications efforts

Every participating institution is reponsible for

4 VISUAL IDENTITY GUIDELINE

The Corporate Logo 6 The Corporate Typography 34 Plaque 57

6 VISUAL IDENTITY GUIDELINE

organization identity - a universal signature across all

The signature is a combination of the symbol itself and

our organization name. The guidelines for CIMSA must be

observed to preserve the integrity of the logo.

VISUAL IDENTITY GUIDELINE 7

8 VISUAL IDENTITY GUIDELINE

Use primary logo whenever possible.

primary logo stand alone stand alone

VISUAL IDENTITY GUIDELINE 9

CIMSA stands for Center for Indonesian Medical

Vertical Lockup Horizontal Lockup

10 VISUAL IDENTITY GUIDELINE

EMPOWERING MEDICAL STUDENTS,

VISUAL IDENTITY GUIDELINE 11

12 VISUAL IDENTITY GUIDELINE

VISUAL IDENTITY GUIDELINE 13

If possible, always use the primary logo color.

14 VISUAL IDENTITY GUIDELINE

Please always use the official logo. Never alter or X X X

1. Do not add effects e.g. drop shadow.

16 VISUAL IDENTITY GUIDELINE

VISUAL IDENTITY GUIDELINE 17

Lockups are mainly used in printed assets. As there

CIMSA logo together with SCO logo, please follow 0.5H

the guidelines to work out the logo lockups to

To work out the logo lockups, use the format below.

Take the height of CIMSA logo icon and divine it in

18 VISUAL IDENTITY GUIDELINE

size to determine the space between CIMSA logo

VISUAL IDENTITY GUIDELINE 19

PUBLIC HEALTH DEPARTMENT LOCAL

The local official logo will be on the left side, H

replacing CIMSA logo - which swifted into the red

20 VISUAL IDENTITY GUIDELINE

VISUAL IDENTITY GUIDELINE 21

22 VISUAL IDENTITY GUIDELINE

VISUAL IDENTITY GUIDELINE 23

In certain times, we need to have both CIMSA and

without being superior to the other party. To work

24 VISUAL IDENTITY GUIDELINE

As we want our logo to be our primary unifying

2. Take the height of CIMSA logo icon for vertical

VISUAL IDENTITY GUIDELINE 25

26 VISUAL IDENTITY GUIDELINE

system. Consistent use of these colors will contribute to

the cohesive and harmonious look of the CIMSA identity

across all relevant media. A palette of primary colors

has been developed, which incorporates the color of

Indonesian flag, which are “Blood Red” and “Bone White”.

VISUAL IDENTITY GUIDELINE 27

White. Idem to Sang Merah Putih - the Indonesian

In anatomy, Red and White is the color of the oldest

28 VISUAL IDENTITY GUIDELINE

The secondary colors broaden the palette of

Usage: MEDIUM RED DARK RED

PMS 7622 C PMS 1815 C

VISUAL IDENTITY GUIDELINE 29