CHAPTER 5

PROJECT PROFILE AND ANALYSIS

5.1. Overview

The GUHIT Pinas is one of the biggest organization of Filipino visual artists in the

Philippines today that has been doing major events and milestone for the visual arts. Its

development will create an impact, not only to the visual artists’ community, but also to the

Philippines. In addition to that, the project proposal will be able to expand and achieve the

GUHIT Pinas vision. Not only will it be able to cater to local artist and users, but also, it will

be able to promote the Philippine art internationally and will be able to host local and foreign

exhibitions.

5.2. Market Study

5.3. Client Profile

GUHIT Pinas just like other small or big art-related groups or organizations, one of the major

problem of these kind of organization was the financial. Thus, the organizations have the inability

to host events, conventions, workshops, productions that promotes and produce Philippine arts.

GUHIT Pinas' operation was originally mainly fueled by the administrators, plucking funds out

of their own pocket or requested them from colleagues who also wanted to help. Later after its

consecutive successes in both minor and major events, it caught the attention of several firms,

particularly Pen Tool Mark, Faber Castell, and Dong-A, which have expressed interest in providing

support.

Apart from private businesses, more and more members started lending different kinds of

support, from money to service. The guild also began generating its own income by selling

wearables. In line with this, the said organization may have a problem financially as the funds may

not be enough to build a facility.

 Theoretical Client

The National Commission for culture and the arts (NCCA) was established in the year

1992 during the presidency of Corazon Aquino. Under the constitution, Republic Act no.

7356, the formulated law was created for the national cultural policies and programs. Its

policy was for the preservation, development and promotion of Philippine Arts and

Culture. The official government agency for culture was task to manage the National

Endowment Fund for Culture and the Arts (NEFCA), it is the fund exclusively for the

implementation of culture and arts programs and projects.

i. Vision

The culture and arts community envisions the Filipino culture as the Wellspring of

national and global well-being.

ii. Mission

According to Sections 8 and 12 of RA No. 7356, the NCCA is created and

mandated to formulate and implement policies and plans in accordance with the

principles stated in Title I of RA No. 7356:

 To formulate policies for development of culture and the arts;

 To implement these policies in coordination with affiliated cultural agencies;

 To coordinate implementation of programs of these affiliated agencies;

 To administer the National Endowment Fund for Culture and the Arts (NEFCA);

 To encourage artistic creation within a climate of artistic freedom;

 To develop and promote the Filipino national culture and arts; and,

 To preserve Filipino cultural heritage

5.4. Organizational Chart of the Facility

5.5. User Profile and Behavioral Analysis

User profiling and behavior analysis are some of the methods need in the design

Process, it is one of the challenges for the architect or designer whether the design

proposal will meet the users’ needs and activities. This will help the architect in

determining data relevant to the space planning procedures, such as user activity,

frequency of use of the space, and relation and adjacency of spaces.

5.5.1. User Profile

a) Visual Artists

i) Professional Visual Artists

Professional Artists are the artist who utilize their skills in a certain art medium as

a way of living. Creating and promoting artworks requires materials and facility that will

help them. This includes National Artists that are well-known in the country and may also

be known internationally. Their artworks are displayed on exhibits in a huge or big venues.

ii) Amateur and Recreational Artists

Unlike professional artists, amateur artists are those artists who creates and

promotes their artworks and those who need a lighter training that the professionals. While,

the recreational artists are those artists that are active on producing artworks for

themselves, family or friends etc. but does not necessarily train or practice themselves as

the amateur or professional artists. Most of the time, these artists create artworks to enjoy

or inspired others, example of this are some of the members of the GUHIT Pinas groups

that posts their artworks to inspire others at the same time some of them tutor other

members who are curious or those who wants to improve themselves in a particular
 medium. Collaboration and interactive activities are also important in order to develop each

other skills and styles.

iii) Public Users

In line with this project, public users include supporters, collectors, spectators such as

students, families and others that will be occupying the facility.

5.6. Sample Operational/Activity Schedule

5.7. Legal Framework

5.7.1 National Cultural Heritage Act of 2009

These rules shall be known as the "Implementing Rules and Regulations of Republic

Act No. 10066 otherwise known as the National Cultural Heritage Act of 2009.

SEC. 2. Declaration of Principles and Policies. — Sections 14, 15, 16 and 17, Article

XIV of the 1987 Constitution declare that the State shall foster the preservation, enrichment

and dynamic evolution of a Filipino culture based on the principle of unity in diversity in a

climate of free artistic and intellectual expression. The Constitution likewise mandates the

State to conserve, develop, promote and popularize the nation’s historical and cultural heritage

and resources, as well as artistic creations. It further provides that all the country’s artistic and

historic wealth constitutes the cultural treasure of the nation and shall be under the protection

of the State, which may regulate its disposition.

In the pursuit of cultural preservation as a strategy for maintaining Filipino identity, this

Act shall pursue the following objectives:

 (a) Protect, preserve, conserve and promote the nation’s cultural heritage, its property

and histories, and the ethnicity of local communities;

(b) Establish and strengthen cultural institutions; and

(c) Protect cultural workers and ensure their professional development and well-being.

The State shall likewise endeavor to create a balanced atmosphere where the

historic past coexists in harmony with modern society. It shall approach the problem of

conservation in an integrated and holistic manner, cutting across all relevant disciplines

and technologies. The State shall further administer the heritage resources in a spirit of

stewardship for the inspiration and benefit of the present and future generations.

5.8. Project Analysis

The GUHIT Pinas Center for Culture and Arts will ensure the efficient and

maximization of its spaces. While there is no permanent venue to accommodate numerous

artists for their events and conventions, it will be hard for them to promote and to share their

talent to other people, the new center will be able to provide proper workshops and educational

facilities for professional and amateur artists, as well as the public.

Support facilities will be designed for the public users. This will include museum,

galleries, auditoriums and exhibition spaces. Other support facilities such as art therapy, shops

and interactive parks.

With the development of the GUHIT Pinas Center for Culture and Arts, new

opportunities for our artists will be open such as Local and International Art Events and

Competition and the promotion of the Culture and Arts of the Philippines