What is Media Convergence?

• Different media sources joining

together
• Newspapers, online, television,
radio etc.
• Result in a technological
determinism
• Internet • Smart phones
• Television • Tablets
• 3G / 4G • Gaming
• Applications
• Portable • Varity of choice
• Cheap • Reliable
• Easier to access • Quick
• More information
• Easier to connect with audiences
• More platforms for industry such
as applications on smart devices
•More engagement
•Advertising
- Facebook has 800 million active
users online.
-Twitter has 100 million users
online
Gary Vaynerchuk- wine critic blogger
and entrepreneur spent $7500 on a Billboard
$7500 on a magazine ad and ONE Tweet
=End Result was that the ONE Tweet
ended up generating more sales than the
billboard and the magazine ad.
1. FREE! Advertising
2. Getting the message out their
efficiently.
3. A chance to know your audience on a
personal level
• Less time consuming.
1. Job losses
2. Expensive to buy
3. Not everyone has access
4. Not user friendly
5. Unable to find support
1. What consumers want- new
technology in other parts of
the world.
2. 4G - a fast mobile data
connection in some countries
3. HD TV / SMART TV
4. Digital Switchover
5. More choice – Consumers want
to watch TV shows on demand.
6. Introducing new services is
very time consuming.
7. The digital radio switchover will
not be complete until 2019.
8. The cost of getting people to
switch to digital radio needs time
and costly.
• Audience Fragmentation
• Accessibility to technology
• Financial/ economical
• Technology isn’t accessible to
all in society
• Media companies having an
advantage over society
• Technology can be complicated
to use.