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 Index
NUMBERS & SYMBOLS
3D advertising, 419
3D food printing, 427
3D printing, 394, 397
3M’s Leadership Competency Model,
499
4D printing, 411
“4 Eras” of marketing thought, xxviii,
579
7S, 129, 168n12, 178, 324
360-degree collaboration, 365
A 522, 534
Aaker, David, 419
Abdel-Hamid Ahmed, 502
ability, xliiin4, 75, 77, 84, 91–3, 97, 133,
182, 183, 196, 235, 341–3, 345,
356, 394, 401, 402, 404, 410, 455
ability to use debt, 345
above normal (upper), 253
absolute functions, 10, 34n5, 482
abstract, 199, 281n28, 478–88
academia.edu, 549, 558, 566
academic, viii, x, xiii, 176, 196, 348
Academic and Business Research Institute
(ABRI), 547
academicians, xii, xiii
academic references, 348
Note: Page number followed by ‘n’ refers to notes.
© The Author(s) 2017
H. Aghazadeh, Principles of Marketology, Volume 2,
DOI 10.1057/978-1-137-54833-7
Academy of Competitive Intelligence
(ACI), 41, 42, 46, 48, 49, 51, 52,
54, 55, 58, 59, 61
Academy of Management Executive,
502, 518, 574
Academy of Management Journal, 533,
553, 556, 561
Academy of Management Perspectives,
538, 558
The Academy of Management Review,
502, 505, 518, 520, 524, 530, 533,
537, 542, 551, 563, 567, 575
Academy of Marketing Science Review,
Academy of Strategic Management
Journal, 519
accelerate, xlii, 28, 30, 386, 406, 407
accelerated time to market, 418
accenture, 189, 406, 408, 449, 450
acceptance, xviii, 8, 24, 60, 67, 99, 138,
159, 217, 271, 280n13, 356, 429
acceptance (need), 24
access, 32, 78, 163, 205, 275, 289, 301,
309, 315, 328, 345, 368, 386, 394,
400, 403, 407, 412, 415, 453, 456,
471
accessibility, 60, 405, 413, 453–7
accessing data, 403
access to raw materials, 345
583
584   INDEX

accountability, 198, 233, 369, 370 257, 258, 281n29, 297, 316, 320,
accountable, 138 322, 324, 332, 337, 344, 347, 357,
accounting, 85, 122, 178, 182, 404, 405 415, 427, 429
accumulation, 531 actual achievement, 253
accuracy, 95, 125, 228, 378, 405 actual competitors, 333, 335
accurate, 123, 312 actual customers, 333
ACG, 301, 304, 363, 367, 370 actual performance, 125
achieve, xxxix, xli, 2, 3, 5, 8, 11, 32, 33, actual product, 296
38, 43, 50, 51, 96, 97, 99, 102, actual space, 349
113, 114, 123, 125, 138, 173, actual value, 252, 253
183, 184, 196, 198, 199, 210, actuators, 398, 400
214, 222, 223, 228, 239, 251, Adams, R., 558
252, 254, 257, 259, 261, 306, adaptability, 66, 215, 351, 352
311, 313, 343, 365, 368, 401, adapting, 97, 183, 338, 343, 406, 470
417, 431, 432, 449, 480 adaption, 67, 138, 470
Achieving Business Success through adaptive, 69, 93, 430
Marketology, xlivn7, 479 adaptive mindset, 427
Achrol, R. S., 14 adaptive security architecture, 397
ACIT, 566 added value, 295, 453, 456, 457
Ackerman, Greg, 538 Adebisi, A. O., 151, 154, 182, 189, 223,
Ackermann, Fran, 174, 176, 185, 186, 225, 254, 258, 302, 303, 305–7,
189, 223, 225, 226, 306, 308, 311–13
312–15, 318, 320, 326, 350, 357, ad hoc, 417
418, 426 ad hoc manner, 80
ACM, x ad hoc queries, 130
acronyms, 68, 180 ad hoc query capabilities, 80
Across the Board, 545 adhocracy cultures, 66
actionable, 406 ad hoc reporting, 130, 415
actionable analytics, 397 Adina, Cristea, 509
action plans, 229, 231, 237 adjourning, 76
action sets, 366 adjusting, 252
actions of nations, x Adler, Lee, ix
action-taker, xl, xlii, 9, 19, 55, 118, 130, administer, 196, 405
175, 176, 188, 189, 211, 216, 218, administered VMS, 349
226, 228, 232, 236, 249–51, 256, administering corporation, 197
258, 261, 265, 295, 310, 314, 374, administrating, 198, 257, 301, 304, 305
386, 407, 417, 435, 468 administration, x, 40, 49, 84, 85, 226
action-taking, 6, 30, 53, 61, 106, 117, Administration and Policy Studies, 536
126, 129, 194, 204, 206, 211–13, administrative, 48, 212
216, 220, 221, 223, 225–8, 231, administrative challenges, 413
255, 257, 258, 301, 306, 310, 311, administrative core, 138
313, 315, 399, 406, 437, 449, 468 Administrative Science Quarterly, 503,
active, 150, 181, 182, 441 529, 532, 568
active business analytics community, 204 administrator, 538
active market analytics, 204 Adner, R., 97
active marketology body, 250 adopting, 27, 424
activities, xi, 3, 14, 26, 43, 61, 68, 76, adoption, xlii, 60, 206, 331, 395, 431
77, 92, 93, 99, 110–15, 133, 141, adoption of users, 59, 60
181, 199, 204, 207, 209, 228, 254, Adrian, Merv, 402

advance, xvi, 124, 141, 277, 410–12,
449
advanced analytics, 54, 400, 415, 427
advanced devices, 447
advanced marketology governance
(AMG), 193, 203–5, 209
advantage, 185, 206, 207, 212, 320,
343, 412, 427
advantage of learning, 61
adventure, 504
advertising, xvi, 70, 419, 426
advertising skills, 345
advice, xvi
adviser, 76
affection, 332
affiliate, 11, 482
affiliated analysts, 78
affiliate functions, 10, 34n5
affiliation, 37, 100
affordability, 412, 419
Africa, 536
after-market support, 356
after sale services, 111
age, 128, 153, 180, 329, 331, 395, 427
agencies (in-house marketing), 420
agency, 180, 183, 424
agency theory, 196
Agenda, 500, 525, 559, 577, 578
agent, 48, 56, 78, 133, 136–7, 143, 144,
196, 349, 397, 398
agent relationship, 57
age of Aquarius, 515
agglomeration, 503
aggressive, 343, 344, 410
Agha, Sabah, 105, 106, 112, 117, 254,
258
Aghazadeh, Hashem, xvi, xliiin2, xlivn7,
3, 5, 6, 8, 9, 11, 13, 34n3, 34n5,
41–3, 46, 48–50, 52–5, 57, 59, 61,
65, 69–71, 75–9, 83, 85, 91–3, 97,
99–102, 105, 106, 110–12, 116–18,
123, 125–7, 129, 130, 134–40,
142, 145, 146, 148, 149, 151, 154,
168n8, 168n14, 169n19, 173–6,
179, 182, 183, 185, 186, 188, 189,
195, 196, 198–203, 205, 206,
209–12, 214, 218, 223, 225–7,
229, 232, 239, 245, 247, 249, 251,
INDEX   585
253, 254, 256–9, 261, 265, 279n1,
279n2, 280n5, 280n9, 280n11,
280n16, 281n24, 281n27,
295–300, 302–4, 306–16, 318–20,
322–4, 326, 329, 332, 336, 339,
345, 349, 353, 357, 361, 363, 367,
370, 389n7, 389n11, 389n14,
389n17, 408, 418, 422, 424, 426,
428–31, 435–41, 443, 445, 448–50,
475n1
agile, xxxix, 3, 61, 69, 202–4, 228, 252,
407, 416, 418, 420, 427, 447
agile analytics organizations, 520
agile BI, 204, 416
agile business, 202
agile business intelligence, 407
agile business performance management
(BPM), 3, 252
agile iterations, 420
agile management, 418
agile marketology governance, 203
agile MI, 204
agile organization, 427
agility, 3, 202–5, 222, 223, 415, 440,
441
agility of work styles, 395
Agle, B. R., 551
agreeing on norms, 369
agreement, 139, 214, 366, 368
agriculture, 479n13
agriculture organization, 522
AGSI Journal, 568
Aguilar, F. J., 189
Aguinis, Herman, 3, 5, 253, 257, 259,
261, 265
ahead, 141
Ahearne, Michael, 542
Ahituv, Niv, 189
AHP, 535, 579
AIDAS: attention, interest, desire, action,
and satisfaction, 331
AIDAS model, 331
AI ends the screen age, 427
airline, 122
air traffic controller, 204
AI systems, 126
Akgün, A. E., xii
Aktualijos Ir Perspektyvos, 536
586   INDEX
Alas, Ruth, 70, 71
Alderson’s general theory, 535, 560
Alderson, W., ix, xiii
alerts, 252
Alexandra, G., 118, 210–12, 214
Alfieri, Paul, 418, 441
algorithms of processing, 438
alignment, 1, 2, 13–17, 33, 53, 57,
139, 200, 202, 205, 206, 225,
229–33, 237, 241, 242, 249, 257,
416, 440
alignment (hierarchical), 222
Allaire, Yvan, 71
Allard, Kenneth, 322, 363
Alldredge, M., 105, 106, 195, 199, 201
Allen, C. T., 517
alliance competence, 542
alliance formation, 528, 566
alliance market orientation (AMO), 431,
433
alliance orientation, 538
Allyn and Bacon, 557, 562
Almquist, Eric, 189
along, 26, 37, 38, 41, 103, 117, 139,
149, 207, 353, 366, 394
Alrubaiee, Laith, 498
alternative, xi, xii, 177, 210, 212, 351,
407
alternative measure, 522
alternatives analysis, 332
Althuizen, Niek A. P., 578
Altman, Tracy Allison, 417, 440, 441
Amato, H., 300, 349, 353
Amazon, 403
Amazon Web Services (AWS), 501
ambidexterity, xliiin4
ambidextrous approach, 138
ambidextrous organization, xlivn4,
281n26
ambient user experience, 397
ambiguity, 248
American, 281n26
American Economic Association
(AEA), x
American Economic Review, 548, 567
American Journal of Information
Systems, 553
American Journal of Sociology, 553
American Marketing Association (AMA), x
American Productivity and Quality
Center (APQC), 253, 254, 257,
265, 281n26
American Psychological Association
(APA), x
American Sociological Association
(ASA), ix
American tragedy, 504
Amin, S. G., 179, 183
Amit, R., 106, 179, 185, 186, 188, 223,
225, 245, 249, 313, 316, 317, 319,
336, 339, 345
Ammar, Zitouni, 538
AMR research business intelligence
maturity model, 414
AMR research business performance
management maturity model, 414
Anaeto, George Solomon, 70, 71,
145–9, 151, 154
analysis needs, 485, 486
analysis techniques, 84, 129, 485, 486
analyst background, 320, 321
analyst interaction, 57
analytical aspirations, 408
analytical capabilities, 59, 106, 414
analytical company, 408
analytical competitor, 408
analytical CRM, xxiv
analytical databases, 413
analytically impaired, 408
analytical mindset, 440
analytical process, 3, 10
analytical skills, 95, 320, 321
analytical-systematic, 212
analytical toolkit, 427
analytic architectures, 519
analytic capabilities, 61
analytic framework, 497
analytic process, 3
analytics application, 4, 412
analytics based, xxxix, 406, 418
analytics-based management, 406
analytics capability, 399, 408, 450
analytics Centre of Excellence (ACE),
408, 415
analytics consequence, 408
analytics-driven, 447
analytics-driven enterprise, 406
analytics intelligence, 416

analytics knowledge, 53, 61
analytics models, 407
analytics reveals the diamonds, 406
analytics skill, 84, 402
analytics style (content), 408
analytics types, 407, 408
analytics visualization, 407, 409
analyzability, 122, 453–5
analyze, x, 64, 74, 78, 89, 109, 121,
132, 144, 157, 159–62, 168n12,
192, 221, 242, 248, 259, 260,
269, 271–4, 283–8, 320, 329,
355, 363, 370, 373, 377, 379,
382, 385, 394, 401, 402, 406,
410, 452, 455, 457, 459, 460,
462, 464, 467–70, 480, 481,
483, 484, 487, 488
anatomy, 531
Andersen, Henrik, 422
Anderson, D. H., 511
Anderson, Elana W., 553
Anderson, Erin, 300, 302, 304, 418,
419, 422, 445, 448
Anderson, J. C., xv, 14
Anderson, M. L., xv, xviii, 14
Anderson, P. F., ix
Anderson, Ronald, 195, 196, 198–200,
202, 203, 205, 211, 219, 422, 443,
446, 448, 450
Andreea, Pagalea, 509
Andre, Rae, 499
Andreu, Luisa, 505
Andrew, Parker M, 9
Andrews, John, 394
Andrews, K. R., 544
animal, 362
Annabelle, Gawer, 398, 411, 436, 441,
443, 445, 448
Annals, 505
Ansari, A., 357
Ansoff, Igor, 439
answer, xiii, 167, 197, 212, 277,
339, 344, 360, 387, 401, 410,
435, 474
antecedent, 194, 211, 216, 429, 433
anthropology, 572
anticipating, 526
anticipatory opportunism, 441
Antonietti, Alessandro, 561
INDEX   587
ANZMAC (Australia and New Zealand
Marketing Academy), 533
apart of, 45, 99
`a part of’ perspective, 16
Apeldoorn, P., 574
Apostu, Anca, 545
apparent, 153, 306, 313, 328, 482
application, viii, x, xi, 4, 41, 51, 54, 56,
77, 122–5, 130, 132, 139, 205,
314, 318, 331, 378, 396–8, 400,
401, 403, 404, 407, 412, 432, 441,
447, 456, 475–6n13, 480
application data mart, 4
applied materials, xlii
applied semantics, 417
applied systems, 124, 125
applied technology, xi, 401
applying, 53, 59, 84, 129, 139, 204,
222, 320, 344, 359, 401, 415
app marketplaces, 397
appraisal, 502, 535
apprising performance, 484
approach, 3, 56, 59, 95, 123, 127, 138,
150, 160, 175, 181, 199, 202–5,
207, 208, 210, 211, 214, 217, 218,
222, 224, 225, 254, 258, 272, 285,
334, 336, 359, 392, 396, 401,
417–19, 440–2, 475n4, 476n14,
479, 480, 482, 488
approaches of marketology and decision-­
making interaction, 441
appropriate, viii, xviii, 13, 41, 46, 51, 70,
79, 83, 125, 141, 184, 199, 203,
206, 223, 232, 249, 258, 260,
306–8, 323, 336, 479
App stores, 397
aquarius, xx, 515
Araujo, L., xiv, xviii
archetypes, 566
architects, 146, 402
architectural overlap, 233
architectural perspective, 233, 336
architectural scope, 233
architecture, 10, 22, 48, 50, 51, 57, 83,
84, 111, 202, 224, 229, 231, 233,
397, 402–4, 411, 450
Ardi, Dana, 410, 411, 435, 436, 442,
443, 445, 448, 450
Ardley, B., xvi
588   INDEX
areas, 53, 61, 82, 83, 112, 123, 129,
139, 164, 180, 182, 184, 218, 235,
320, 329, 337, 343, 362, 368, 373,
374, 380, 381, 400, 412, 435, 436,
439, 476n13, 482
Argandona, Antonio, 245, 251, 265,
295, 296, 298, 299, 309, 317, 319,
353, 357
Aristigueta, Maria P., 554
Ariyachandra, Thilini, 577
Armstrong, Gary, 8, 14, 112, 113, 116,
127, 149, 151, 154, 173, 175,
182, 185, 189, 196, 198, 205,
227, 247, 309, 311, 315, 317,
318, 322, 323, 329, 332, 345,
349, 353, 357, 422, 424, 426,
436, 438–40, 443, 445, 448
Armstrong, Michael, 75, 76, 78, 83, 85
Aron, Dave, 395, 412
Aronson, J. E., 573
Arrfelt, M., 534
arrived, 547
Arrow, K. J., 8, 247, 248, 254, 265
art, xv, xi, viii
art and copy, 420
Arthur, W. Brian, x
article, 428
artifacts, 65, 66, 68, 430
artifacts for market orientation, 70
artificial intelligence (AI), xii, 394, 395,
400, 401, 411, 427, 435
art of leadership, 176
art or science, xi, viii
art: technical, professional and applicative
aspects, viii
Artun, Omer, 408
Asghar, Rob, 504
Asian, 537, 546
Asian century, 395
Asian Social Science, 567
Asia Pacific Journal of Management,
546
a space in which buyers and sellers come
in, 487
aspect, viii, ix, x, xi, 23, 25, 26, 79, 97,
123, 233, 243, 253, 320, 321, 323,
331, 363, 394, 395
assembled cloud, 403
assembling, 81
assessing, 68, 151, 235, 332, 458, 483, 487
assessing and monitoring value, 113
assessment, 24, 58, 96, 139, 321, 356,
360, 440, 479, 481, 488
assessor, 76
asset, 5, 11, 15, 17, 23, 24, 35, 43, 44,
47, 90–3, 98–101, 104, 106–9, 156,
158–62, 164, 166, 178, 188, 216,
218, 229, 238, 239, 244, 245, 252,
253, 257, 263, 264, 281n19,
281n22, 301, 302, 310–12, 331,
335, 336, 338, 339, 344, 345, 347,
348, 355, 359, 365, 366, 368, 380,
383, 399–401, 404–6, 434, 445–7,
463, 471, 475n3, 490
asset-light business models, 400
asset management, 253, 404
asset utilization, 366
assist, vii, xi, 6, 38, 49–51, 56, 78, 111,
117, 129, 164, 232, 235, 251, 257,
258, 260, 261, 311, 318, 322, 356,
472, 478
assisting target audience, 484
associated risks, 184
Association for Computing Machinery
(ACM), 10
associations, 178, 185, 281n20, 335,
362, 363, 394
assumptions, xvi, 65, 66, 68, 71, 214,
341, 430, 479
assurance, 49, 356
astronomy, 34n1
asymmetric information, 516
at department/unit, 408
Atkinson, Tom, 69
atmosphere, 232
atomically precise manufacturing, 411
attention, 68, 75, 180, 200, 331, 338,
370, 402
attitude, 71, 75, 89, 327, 329, 331, 345,
355, 362, 369
attracting customers, 328, 398
attracting workforce, 398
attractive, 184, 327
attribute-behavior dimensions, 325
attributes, xii, 7, 26, 28, 49, 56, 84, 105,
154, 186, 199, 200, 235, 245, 253,
292, 293, 303, 304, 308, 315, 325,
326, 330, 333, 334, 336–40,

345–50, 353, 355, 358–67, 370,
388, 390n21, 399, 421, 426, 493
Atuahene-Gima, K., 420
Atwong, C. T., 313, 316, 349, 353
audience, 9, 28, 30, 32, 42, 46, 48, 51,
55, 61, 75, 78, 79, 83, 87, 117,
118, 127, 139, 140, 189, 207, 218,
228, 239, 249, 251, 258, 291, 292,
295–7, 299, 304, 310, 314–18,
320, 322, 323, 373, 374, 383, 417,
423, 437, 439, 472, 482, 484, 485
audit, 356, 488
auditing market, 487
Auerbach Publications, 570
augmented product, 296
augmented reality, 419
Auh, Seigyoung, xiii, 297, 298, 302,
309, 314, 318, 321, 322, 357, 363,
367, 370
Aurik, Johan, 418
Australasian Conference on Information
Systems, 512
Australasian Marketing Journal (AMJ),
579
Australia, 515, 528, 533, 581
Austria, 517
authentic brand, 422
authentic culture, 422
authoritative people, 419
authority, 38, 50, 77, 196, 325
Auto-ID centers, 400
Auto-ID labs, 400
automated process, 447
automating, 140
automating business processes, 440
automating knowledge work, 400
automation, 378, 400, 415, 419, 435
automotive, 510
autonomous, 27, 36, 45–6, 52, 100, 349
autonomous agent, 397
autonomous design, 27
autonomous producers, 349
Autonomous University of Barcelona, 552
avenues, 567
Avlonitis, J. George, 8, 432
avoid decisions, 212
awakening, 362
awareness, 95, 105, 138, 281n20, 331,
334, 413
Azaz, Islam, 538
INDEX   589
B
Babatunde, Bayode O., 151, 154, 182,
189, 223, 225, 254, 258, 302, 303,
305–7, 311–13
Babu, P. R., 432
backbone, 403
back-end technologies, 413
background, xv, xvii, xviii, xli, 16, 258,
309, 320, 337, 338
backward, 6, 347
backward integration, 7
bad competitors, 339
Bagozzi, R. P., ix
Bai, Chunguang, 357
Bain and Company, 541, 573
Bain Brief, 573
Bain, J. S., 300, 302, 336, 339, 345,
389n18
Baker, E. W., 69, 92, 106, 112, 117,
135, 138, 140, 142, 146, 149, 151,
154, 185, 188, 254, 258, 314, 316,
319, 321, 322, 429
Baker, H. Kent, 195, 196, 198–200,
202, 203, 205, 211, 219, 443, 446,
448, 450
Bakken, Henry, xv, xvi
Balachandran, V., 195, 196, 198–200,
203, 218
Balagopal, Balu, 504
Balakrishnan, Hari, 513
balanced, 246, 248, 329, 357, 359, 414,
431, 432
balanced marketology governance
(BMG), 193, 205–6
balanced market orientation (BMO),
431–2
balanced mix of technical and business
skills, 84
balanced portfolio of standards, 414
balanced scorecard (BSC), 111, 125,
169n17, 248, 253, 281n26, 324
Balanced Scorecard Institute (BSI), 8,
13, 247, 248, 251, 254, 259, 261,
265
balanced sheets, 357
balanced value, 329, 359
balanced value oriented perspective, 439
balancing, 424
Balboni, Fred, 186, 189, 245, 249, 311,
408
590   INDEX

Baldrige, 253 basic marketing, 549

Baldrige Performance Excellence basic values, 69, 180
Program (BPEP), 253–5, 258, 265 Basil Blackwell, 547
Baligh, H. H., ix, xiii Basu, A., 196, 200, 202, 203, 205
Ballal, T., 546 batch, 416
Ballard, Chuck, 3, 5, 6, 11, 41, 42, 46, Battista, D. G., 580
48–50, 52–5, 57, 59, 110, 117, battlefield, 320
125, 126, 130, 142, 148, 149, 185, battling, 449
188, 198, 245, 251, 253, 254, Baum, J. A. C., xiv, xviii, 439
257–9, 261, 265, 302–4, 307, 309, B2B (business to business), 153, 327,
311–13, 315, 316, 345 332, 355, 431
Bamford, C. E., 515 B2B commercial relationship, 347
Banahene, Stephen, 324, 336, 339, 345 BBVA Group, 513
Bandhold, Hans, 418 B2C (business to customer), 153, 327
Banerjee, P., 97, 125, 126, 130 B2C commercial relationship, 347
Bangladesh, 581 BCG, 129
Bank, 253–5, 265 BCG Perspectives, 562
Bansal, H. S., 8 BDO, 521
Bao, Yongchuan, 422 Beal, R. M., 177, 183, 189, 223, 225,
Barbu, Alina, 320, 323, 424 254, 258
bargaining power, 182, 332, 352, 354 Bearden, William O., 539
Barker, Adam, 401, 402 Bechtel, C., 350, 353
Barksdale, H. C., ix Becker, Jan, 430, 439
Barnes, Stephanie, 127, 223, 225, Beck, P. W., 177, 183
295–7, 299, 312, 314, 315 Bednall, David H. B., 177, 183, 189,
Barnett, A. Greenberg, 526 225, 258
Barney, Jay B., 91–3, 100–2, 105, 106, beef, 499
113, 116, 117, 126, 127, 151, 154, behavior, ix, 16, 38, 180, 360–3, 365,
168n12, 173, 174, 179, 182, 185, 368–71, 388, 390n21, 402, 406,
189, 198, 202, 211, 223, 225, 245, 408, 411, 426–8, 430, 431, 435,
251, 253, 254, 259, 265, 300, 449, 485, 487, 493
302–5, 307, 311–13, 315, 330, behavioral components, 428
332, 336, 339, 340, 345, 361, 367, behavioral conceptualization, 428
418 behavioral control, 200
Barnwell, Neil, 65, 146 behavioral data, 417
barrier(s), 30, 42, 79, 145, 148, 154, behavioral economics, 212
155, 261, 334, 337, 339, 344, 369, behavioral obstacles, 430
413, 430, 479, 485 behavioral process, xii
barriers to development of market behavioral research, 539
orientation, 430 behavioral science, 321
Bartels, Robert, xi, ix, xii, viii, viii, ix, xi, behavioral strategy, 430
xii behavioral theory, 513
bartering, 405 behaviors of a society, 180
Barton, Dominic, 97, 229, 232, 410, Beil, Damian, 357
411, 435, 436, 443, 445, 448 beliefs, 65, 66, 181, 402, 430
basic, viii, xii, xiii, xiv, xv, xvi, 16, 39, 51, believability, 405
65, 68, 85, 113, 126, 200, 341, believes, viii, 71, 322, 329, 331
389n15, 429, 440 Bell, David, 516
Basic Book, 504, 515 Belmont, 551

below normal (lower), 253, 335, 343
benchmarking, 30, 125, 356
Benchmarking: An International Journal,
550
benchmarks, 30, 31, 345
Bender, Nathalie, 406
Bender, P. S., 357
beneficial, 128, 142, 246, 327, 355, 359,
363, 365
beneficial intelligence, 427
beneficial manner, 93
benefits, xvi, 37, 40, 51, 54, 75, 113,
139, 181, 186, 196, 203, 206, 207,
226, 243, 248, 262, 264, 296, 325,
402–3, 405, 412–14, 422, 432,
440, 449
Bengston, David N., 175, 311
Bengtsson, M., 367, 370
Bennett, R. C., ix
Bennis, Warren, 195, 198, 199, 206,
209, 212, 215, 219
Benson, Christina C., 93, 99, 102,
124–7, 137, 139, 140, 142, 247,
251, 311, 315
Bensoussan, Babette E., 118, 125, 130,
135, 140, 142, 151, 154, 173, 175,
179, 182, 185, 189, 195, 196, 205,
225, 226, 229, 247, 251, 265, 300,
304–7, 311, 314–16, 318, 321,
323, 324, 329, 332, 336, 350, 357,
361, 367, 418, 422, 426
Berend, Wierenga, 578
Bergen, Mark E., 97, 173, 174, 177,
183, 195, 202, 203, 214, 223, 324,
336, 339, 345
Berkeley University of California, 513,
543
Berkowitz, Eric N., 71, 146, 147, 151
Berlin, 541
Berlin Heidelberg, 575, 578, 581
Bernarda, Gregory, 557
Bernard, P., 357
Berner, Martin, 403, 408
Bernoff, Josh, 511
Berns, Maurice, 93, 102, 127
Berrett-Koehler Publishers, 510, 551,
571
Bessant, John, 135, 137–40, 142, 229,
232, 239, 245, 249, 265, 300, 302,
INDEX   591
304, 306, 308, 311–13, 315, 326,
426
best practice companies (BPC), 30, 31,
162, 274, 287, 288, 455, 458, 466
best quality, 368
Best, Rick, 8, 248
Best, Roger, 8, 112, 116, 127, 173, 175,
182, 185, 186, 188, 189, 196, 198,
209, 218, 223, 239, 245, 251, 265,
309, 312, 317, 319, 321, 322, 329,
332, 336, 353, 357, 361, 363, 422,
426, 436–8, 440, 442, 443, 445,
448, 450
better-informed decision-makings, 404,
405, 440
better-performed, 93
Bettis, R. A., 313, 336, 339, 345
beverage, 576
Beverland, M., 301–4, 312, 322
Beverly Hills, 561
Beyenetwork, 519
Beyer, Janice M., 71, 149, 174, 189
Beyer, Mark A., 402, 403
beyond, viii, xvii, xxxix, 54, 70, 83, 178,
180, 181, 200, 226–8, 320, 329,
363, 365, 390n22, 400, 401
beyond boundaries of a single firm, 432
beyond business, viii, xvi–xviii
beyond business contexts, vii, xv, xvii,
xviii, 482
beyond hierarchical boundaries, 296
beyond IT silos, 221, 225–6, 230, 413
beyond marketing, viii, xvi–xviii, 320
beyond market orientation, 431
beyond practice, viii, xv, xvi–xviii
beyond traditional boundaries, 400
beyond-unit, 83
B2G (business to government), 153, 327
Bhalla, Gaurav, 564
Bhalla, Vikram, 253, 256–8, 261, 265
Bhatti, Z.,
Bhatti, Zeeshan, 553
BI. See Business intelligence (BI)
BI 1.0 (Tool-centricity), 415, 416
BI 2.0 (Web-centricity), 415, 416
BI 3.0 (App-centricity), 415, 416
BI capabilities, 4
Bicen, Pelin, 431
BI competency centers, 581
592   INDEX
Biesdorf, Stefan, 398, 411, 436, 443,
445, 448
BI Excellence Advisory Board, 168n6
big bang, 415
big business, 399
big change, 391–3, 399–409, 423, 426,
443, 447, 472, 473
big data, xii, 391, 394, 398–404, 406,
410, 412, 415, 416, 423, 424, 440,
442, 443, 449, 450, 453–5
big data analytics, 404, 406
big data analytics framework (BDAF), 450
big data driven, 447
big data exploitation assessment (BDEA)
Matrix, 392, 451, 453, 454, 471,
474, 494
big data foundations, 415
big data initiatives, 402
big data processing (BDP), 130, 401,
453, 454
big data 5V Assessment (BD5VA)
Matrix, 392, 455, 471, 474, 494
big data warehouse, 415
Biggadike, E. R., viii
big ideas for big data, 402
big insights, 399
big interaction data (BID), 401, 453,
454
big master data, 415
Bigne, J. Enrique, 429
the big picture, 424
big potential value, 404
big realized value, 404
big returns, 399
big transaction data, 401, 453, 454
BI Journey, 533
BI modules, 125
biotechnology, 419
BI semantic layers, 49
BI server, 49
Bishop, Peter, 175
Bisp, Soren, 428, 430
BI system, 49, 207
BI tool functionality, 80
Bitsani, Eugenia, 69
BI value, 51
Blackwell, 531, 547
Blackwell Publishers, 577
blended value proposition, 521
block chain technology, 411
blogs, 147
Bloomington, 562
Bloomington: Bureau of Business
Research, 562
blue ocean, 328
blueprint, 507, 581
board, 49, 83, 168n6
board of directors (BOD), xxxix, xli, 1–5,
14, 15, 22–7, 30–4, 49, 64, 194,
200, 216, 218, 223, 226, 227, 231,
238, 239, 243, 244, 251–3, 257,
263, 264, 275, 276, 281, 283,
287–9, 295, 301, 302, 307, 336,
338, 359, 360, 368, 389n3, 392,
408, 434, 436, 437, 443, 471, 472,
491
Bobek, Samo, 546
bodies, viii, 13, 26, 48, 153, 154, 243,
250, 304, 305, 308, 313, 365, 424,
427, 449
Bogdana, Pugna Irina, 3, 253, 256, 257,
259, 261, 265
Bogner, William C., 105
boiling frog, 175, 279–80n4
book series, 517
Booz And Company, 550
Boshoff, Christo, 527
Boston, 498, 502, 511, 514, 516, 517,
527, 529, 530, 538, 539, 541, 554,
555, 557, 558, 560, 562, 563, 565,
569, 580
Boston Consulting Group (BCG), 129
bottom line, 198
bottom-up, 48, 151, 206, 218, 255
bottom-up BI, 416
bottom-up decision-making, 206, 225
bottom-up information flow, 255
bottom-up marketology, 48, 206, 218
bottom-up pressure, 151
bought, 326
Boulgarides, J. D., 3, 9, 198, 199, 206,
219, 253, 254, 257, 259, 261
boundary(ies), 70, 173, 296, 425, 426,
432
boundary-less organizational structures,
39

boundary-spanning, 13
boundary-spanning activities, 14
boundary-spanning marketing
organization, 13
bounded, xv, 194, 210, 214, 236, 328
bounded perspective, 196, 197
bounded rationality perspective, 211
Bousso, Raphael, 14
Bowman, Ruth A., 57
Boyd, K. Brian, 177, 183, 189
Boyd, Nancy G., 542
Boyer, John, 61, 111, 123, 125, 127,
168n9, 223, 225–7, 229, 239, 307,
308, 312, 314, 316, 323, 326, 345,
361, 370, 426
Boyle, Richard, 65, 71, 148, 151, 154
B2P (business to people), 153
BPM. See Business performance
management (BPM)
BPMSG, 3, 5, 253, 257, 259, 261, 265
BPR. See Business process re-engineering
(BPR)
Bptrends Report, 529
Bragg, D. J., 357
brainstorming, 212
brain uploading, 411
branches, x, 102, 349
brand associations, 178, 281n20
brand-building programs, 419
brand choice, 332
brand co-creation, 329
Brandenburger, A., 182, 313, 363, 366,
370
brand equity, 211, 253, 281n20
brand image destruction, 211
branding, 421
brand level, viii, 264
brand loyalty, 178, 281n20, 418
brand management, 57
brand name, 185, 345
brand name recognition, 345
brand outstanding, 411
brand performance, 344
brand promise, 422
brand recognition, 328, 345, 368
brands portfolios, 178, 344, 368
brand surveys, 417
break-even point, 253
breaking, 137
INDEX   593
breakthrough innovations, 433
breakthroughs, 137, 433
breakthrough technology, 137
Brechbuhl, Hans, 394, 412
Brennan, Niamh, 106
Bressler, S. Martin, 179, 185, 186, 188
brian solis, 568, 569
bridge performance gaps, 366
bridging, 232
bridging the gap, 221, 232–6, 240
Brief, A., 556
briefing, 520, 524
Brinker, Scott, 418, 419
Brinkkemper, Sjaak, 536
Brisbane, 515
British Colombia Public Service Agency
(BCPSA), 105, 106, 195, 198, 199,
201, 223
British Computer Society (BCS), 508
British Informatics Society Limited
(BISL), 508
British Journal of Arts and Social
Sciences, 538
British Journal of Management, 505,
552, 568
British Journal Publishing, 538
broad-based managerial approach, 504
broadening, 533, 541
broadening boundaries, 533
broadening the concept of marketing,
541
broad perspective, 196, 197
broad view, 51, 197
broken products, 348
bronze customers, 32
Brooks, I., 65
Brophy, Monica, 93, 126
Brousseau, Kenneth R., 5, 198, 199,
205, 206, 209, 215, 219
Brown, Brad, 547
Brown, Christopher, 524
Brown, D., 175
Browning, J. M., 357
Brownlie, D., ix
Brown, Linden, 524
Brown, R. B., 65
Brown, R. L., 515
Brown R. W., 504
Brown, S. A., 304, 329, 332, 353, 363
594   INDEX
Brown, Stephen, viii
Brown, S. W., 520
browsers, 126
Bruce, R. A., 4, 6, 198–202, 211, 212,
219, 253, 255, 261
Bruce, Williams, 524
Bruin, De Tonia, 413
Bruin Wändi Bruine De, 500
Bruton, Garry D., 134–7, 140, 142, 229,
239, 245, 249, 300, 306, 313
Bruyn, Arnaud De, 545
Brynjolfsson, Erik, 398, 411, 436
Bryson, John M., 186, 226, 307, 309,
326, 339, 357, 360, 363, 370, 426
BSC. See balanced scorecard (BSC)
BT Technology Journal, 506
Buchman, Rick, 529
budget(s), 99–101, 125, 200, 229, 231,
237, 252, 341, 404, 406
Buffa, F. P., 357
Bughin, Jacques, 398, 411, 436, 443,
446, 448, 450
building balance, 206
building blocks, 123, 318
building databases, 50, 407
building flexibility, 48, 417
buildings, viii, ix, xviii, 40, 43, 48, 50,
68, 84, 118, 123, 139, 154, 182,
198, 281n29, 295, 303, 313, 318,
369, 400, 407, 410, 417, 421
building trust, 369
build power bases, 77
build strong customer relationships, 113
Build-To-Order Supply Chain
Management, 528
Bujauskas, Vytautas, 567
bundles of skills, 76
bureaucracy, 38, 410
bureaucratic, 38, 66
bureaucratic culture, 38, 66
Bureau of Business Research, 562
Burke, Brian, 509
Burke, W., 13, 258
Burton, Betsy, 3, 13, 38, 39, 49, 51–5,
57, 59, 61, 123, 254, 257, 259,
265, 281n29
Burton, Dawn, xvi, xviii, 507
Burton, R. M., ix, xiii
Burton, T. T., 357
Bush, Tony, 65, 69, 71, 147
Bush, Victoria D., 576
business, vii, xxxix, 1, 35, 171, 291, 391,
478
business action-takers, 8, 255, 257
business action-taking, 255, 257
business activity, xi, 3
business administration, 49, 226
business agility, 202–4
business alignment, 229, 257
business analysis, 11, 168n14, 171–93,
267, 270–6, 279, 280n5, 280n7,
280n8, 291, 324, 390n21
business analysts, 42, 54, 78, 84, 129,
176, 245, 249–51, 306–8, 314,
318, 402, 404, 407, 409, 410, 413,
435, 436, 449, 473
business analytical matters, 204, 205,
225, 408
business analytics (BA), 51, 83, 85, 204,
205, 225, 228, 401, 407, 408, 449,
450, 459, 461
Business analytics capability matrix
(BACM), 393, 414, 451, 459, 460,
472, 474, 494
business analytics maturity, 408
business and market development, 423
business based, xxxix, 11, 16, 19, 227,
277, 291, 293, 294, 297–302, 305,
309, 443
business-based contributions, 277, 291,
293, 294, 297–309, 372, 386–8,
447, 492
business-based outcomes, 16, 70, 111,
229, 230, 259, 297
business-based solutions, 204, 227, 410,
441
business behavior, 181, 291, 300, 302–3,
305
business brand, 91, 362
business building blocks (BBB), xxxix,
xli, xlivn6, 1–6, 8–11, 14, 16, 33,
34n4, 218, 223, 229, 231, 239,
252, 264, 302, 303, 306, 336, 386,
471
business-centric, 437
business channel, 347, 350, 352
business clients, 42, 43, 60, 196, 251, 295,
304, 314, 318, 407, 413, 423, 431

business cloud computing, xii, 403, 409,
443, 444, 447, 449
business cluster, 366
business collaborations, 365, 366, 368,
369, 410
business collaborators, 292, 365, 366,
370
business competitive performance, 91,
355
business competitive success, vii, xli,
xlivn6, 1, 2, 5–6, 10, 11, 33, 91, 94,
102, 105, 106, 111, 173, 184, 218,
222, 223, 225–8, 231, 239, 251,
255, 258, 259, 264, 275, 276, 294,
301, 336, 341, 354, 365, 386, 406,
434, 447, 449, 472
business concerns, 396
business context, vii, xii, xv–xviii, xli,
224, 410, 482
business corporation, 56, 61, 78, 79,
105, 197, 225, 226, 251, 253, 259,
399, 440
business culture, 73, 345
business customer, 349, 355
business data, 407
business decision intensity, 441
business decision-makers, xii, xlii, 9, 118,
175, 176, 188, 189, 218, 226, 232,
236, 245, 248–51, 256, 258, 261,
313, 314, 386, 407, 417, 435, 437,
468, 482
business decision-making, 212, 213, 255,
257
business design, 291, 300, 302, 305
business development, 402
business development drivers, 419
business dictionary, 94
business distributor, 349
business driven, 84, 203
business ecology, 194, 195
business ecosystem, 172, 173, 179, 192,
202, 366
business effectiveness, 227, 230
business efficiency, 227, 230
business environment, xii, 3, 5, 8, 13, 15,
18, 23, 43, 69, 92, 97, 165, 173,
174, 176, 177, 180, 181, 188, 203,
225, 227, 252, 259, 267, 302, 303,
307, 312, 320, 324, 359, 361,
INDEX   595
389n14, 391, 392, 396, 399–410,
420, 423, 429, 432, 443–5, 447,
449, 451, 472–4, 494
business environment analysis, 18, 23,
165, 307, 324
Business, Environment and Market
Analysis (BEMA), 169n19, 177,
279n1, 280n5, 280n9, 281n19,
389n7, 389n17, 477, 478, 487–9,
495, 496
business excellence, 440, 441
business executional matters, xlii, 153,
413, 414, 432, 434, 468
business executives, xlii, 78, 83, 84, 153,
226, 252, 308, 313, 379, 382, 399,
402, 404, 413, 414, 432, 434, 468
business external, 178, 184, 191, 301,
307, 380, 488
business governance, 291, 300, 301,
304–5, 307, 380
business graphs, 407
Business History Review, 509
Business Horizons, 499, 504, 509, 561,
568, 577
business image, 331
business infographics, 407, 436, 475n5
business information, 61, 78, 79, 84, 204
Business Information Maturity Model,
414
business infrastructure, 3, 4
business inside, 149, 172, 177–9, 191,
192, 302, 303, 307, 308, 312, 410,
416
business inside analysis, 302, 303, 307,
312
Business Insider, 579
business intelligence (BI), 3–4, 14, 23,
39, 46, 49–51, 53–4, 56, 58–61,
78–80, 82–4, 83, 84, 95, 124, 125,
129–30, 145, 149–50, 155, 157,
168n4, 168n6, 202, 204–7, 205,
207, 223–8, 224–7, 236, 281, 328,
329, 333, 346, 353, 358, 361–3,
362, 363, 370, 391, 396, 407, 409,
412–16, 413–16, 425, 437–8, 443,
461, 462, 465, 475n13, 476n14,
481
Business Intelligence and Information
Management, 56
596   INDEX
Business intelligence archetypes, 566
business intelligence competency center
(BICC), 36, 51, 52, 61, 78–9, 193,
203–9, 204–9, 225, 280n14, 414
Business Intelligence Journal, 523, 529,
530, 539, 579, 581
business intelligence maturity hierarchy,
414
business intelligence maturity models,
414
Business Intelligence Strategy, 505, 551,
564
Business Intelligence Technology
Priorities, 536
Business interaction, 145, 149–50, 155,
157
business internal, 178, 191, 192, 301,
307, 324, 381, 487, 488
business knowledge, 80, 81, 407
business leaders, 69, 146, 149, 405, 410,
411
business leadership, 402
business legislation, 181
Business life cycle (BLC), 291, 300, 301,
303–5, 323, 338, 340, 341, 355,
356, 380
business literature, xliii, 248, 280n6
business macro environment, 180, 188,
192, 324
business management, viii, 321
Business Management Dynamics, 509,
557
business market, 183, 191, 246, 281n21,
323, 324, 391, 409, 425–6, 428,
431, 433, 443
Business, Market and Competitive
Analysis (BMCA), xlivn7, 169n19,
279n2, 389n17, 477, 478, 485–8,
495, 496
business marketing, 24, 50, 56, 320,
327, 331
business marketing theory, 579
business market orientation, 428
business media, 363, 365
business micro environment, 180, 182,
183, 307, 324
Business Model, 5, 110, 113–16, 119,
121, 281n26, 339, 349, 400, 412,
441, 480
Business Model Canvas, 114, 129
business model transformation, 441
business network, 281n26, 366
business objects, 80
business operational managers, 42, 257
business operations, 110, 119, 121
business opportunism, 441
business opportunities, 440
business organizational behavior (BOB),
xl, xli, xxxix, 1–5, 9, 14, 15, 22–7,
30–3, 34n10, 164, 173, 174, 188,
192, 216, 218, 220, 221, 223, 224,
226, 231, 238, 239, 241, 242, 244,
251–3, 257, 263, 264, 269–76,
279, 281n19, 283, 287–9, 295,
301–3, 307, 336, 343, 359, 360,
368, 386, 389n4, 392, 408, 434,
436, 437, 443, 463, 471, 472,
475n8, 492
business organizational design (BOD),
xl, xli, xxxix, 1–5, 9, 14, 22–7, 30–3,
34n10, 64, 74, 89, 109, 121, 132,
144, 158, 159, 161–4, 167, 173,
188, 216, 218, 223, 226, 227, 231,
238, 239, 244, 251, 252, 257, 263,
264, 275, 283, 287, 289, 295, 301,
302, 307, 336, 338, 359, 368, 386,
434, 436, 443, 463, 471, 472, 491
business organization context, 35, 164,
294, 387, 393, 473
business organizations, xli, 3, 31, 32, 35,
39, 164, 172, 177, 187–9, 204,
252, 276, 279, 280n6, 282–9, 293,
294, 297, 306, 373, 386–8, 393,
410, 471, 473, 492, 493
business orientation, 65, 69, 429
business oriented, 257, 447
business outcomes, 70, 111, 229, 230,
297, 307
business outside, 53, 307, 417
business partner, 232, 414, 432
business performance, xl, xli, xliii, xxxix,
1–4, 9, 10, 13, 33, 34, 42, 43, 53,
69, 70, 79, 90, 116, 149, 202–4,
212, 227, 229, 230, 235, 242, 248,
251–3, 266, 269, 297, 302, 324,
355, 381, 406, 407, 429, 440
business performance evaluation, 242,
253–4, 266, 269

business performance management
(BPM), xl, xli, xliii, xxxix, xlivn6,
1–5, 10, 11, 33, 41, 53, 56, 110,
116–17, 119, 121, 164, 204, 242,
248, 252, 253, 255, 256, 258–60,
262, 264, 266, 269, 275, 276, 336,
386, 392, 434–6, 443, 447, 463,
472, 475n8, 475n13
business performance measurement, 554
business performance optimization
(BPO), 242, 255–8, 266, 269
business philosophy, xiv, xiii
business planning, 129
business platform, 396, 407, 415
business policy, 544
business power, 70
business practice, xv, 112, 181
business priority, 233, 398, 399, 443
business problem, 204, 259, 406
business process, 3, 4, 6, 8, 40, 58, 78,
83, 91, 94, 97, 110–13, 115, 119,
126, 137, 138, 169, 202, 204, 205,
225, 226, 228, 233, 235, 248,
251–3, 255, 256, 258, 259, 261,
264, 380, 399, 402, 406, 414, 440
business process application, 4
business process architectures, 111
business process center of excellence, 441
business processes, 3, 8, 91, 97, 110–1,
126, 137, 138, 169n17, 204, 233,
252, 256, 259, 398, 402, 406, 440
business process innovation (BPI), 242,
253, 255–7, 368
Business Process Management (BPM),
110, 111, 116–17, 119, 121, 235,
475n13
Business Process Management Journal,
540
business process maturity model, 111
business process modelling, 111
business process optimization (BPrO),
242, 255–7
business process-oriented, 117
business process re-engineering (BPR),
56, 111, 140
business process types, 110–12, 119
business professionals, 78
business profitability, 554
business regulator, 411
INDEX   597
business response, 145, 150–1, 155, 157
business risks, 402
business senior executives, 31, 176, 227,
244, 258
business simulation, xlii
business solutions partnering, 441
business stakeholder analysis
(engineering), 292, 308, 324–6,
330
business stakeholder analysis
(engineering) matrix, 326
business stakeholder perspective, 365
business stakeholders, 59, 172, 185–6,
190–2, 291, 300, 301, 308, 309,
324, 325, 362, 381, 387, 433
business strategic issues, 291, 301,
306–7, 309, 380
business strategic management (BSM),
xliii, 3, 291, 300, 301, 306, 307,
309, 336, 380, 386, 418, 471
business strategic values (BSV), 301, 308
business strategy, 32, 57, 58, 83, 178,
223, 224, 231, 249, 257, 322, 406,
411, 485
business strategy formation, 553
business success, xl, xli, xlivn7, 2, 3, 5,
11, 16, 19, 33, 39, 43, 56, 174,
202, 258–60, 262, 291, 295, 296,
300–5, 307, 354, 355, 380, 386,
402, 413, 435, 437, 450, 463, 469,
477–80, 495, 496
business supply chain, 354
business sustainable success, 1, 2, 4, 10,
223, 225, 256, 259, 260, 275, 294,
386, 392
business systems, 41, 321
business tactical values (BTV), 301, 309
business technology, 132, 277, 380, 387,
409, 418, 443
business thought foundation, xv
business to business (B2B), 153, 327,
332, 347, 355, 415
business-to-business markets, 431
business to customer (B2C), 153, 327,
347
business to government (B2G), 153, 327
business transformation office, 441
business trends, 400, 401, 443, 452
business units, 49, 226, 344, 414
598   INDEX
business usage, 413
business users, 60, 84, 248, 352
business value, 53, 113, 175, 221,
229–30, 242–5, 252, 258, 259,
261–4, 269, 390n20, 396, 399,
404–8, 411, 440
business value chain, 113, 258, 321, 347,
354
business value network, 354
business Value of Information (BVI),
405, 458, 459
business value proposition (BVP), 244
business value system (BVS), 359
business world, xiii, xxxix, 5, 91, 129,
444
businosphere, 39, 40, 44
Busitech: business and technology, 106
Busitech-driven, 202
BusiTech-Driven Marketology
Governance (BTMG), 193, 202,
203, 209
Bussler, C, 581
Butterworth, 544
Butterworth-Heinemann (BH), 524,
537, 549
Buttle, Francis, xii
buy channel, 347
buyer, 180, 183, 332, 348, 428, 431, 487
Buy-in, 233
buying, 180, 332, 351, 417
buying volume of customers, 332
Buytendijk Frank, 402
Buzzell, Robert D, xii, 310, 349, 353
Byers, Angela Hung, 547
Byrne, J., 498
C capital, 43, 53, 90, 92, 93, 99, 104, 127,
Cabinet Office, 515
Cadle, James, 178, 183, 186, 189
Cadogan, J. W., 92, 106, 428, 439
Cagley, J. W., 357
Ca: Jossey-Bass, 524, 527, 561, 562, 565
Cakravastia, A, 357
California (Calif), 513
California Management Review, 497,
521, 526, 549, 571
call canter notes, 426
call center, 426
call center recordings, 440
Cambra-Fierro, Jesús, 433
Cambridge, 501, 514, 528, 546, 549,
550, 554, 559, 569, 577
Cambridge University Press, 500, 554,
577
Cameron, Esther, 134, 135, 137–9, 142,
229, 232, 239, 247, 251, 300,
304–6, 311, 313, 315
Camm, Mark, 518
campaign metrics, 417
campaign planning, 423
Campbell, David, 173, 175, 182, 185,
189, 198, 202, 211, 214, 218, 226,
227, 229, 247, 307, 308, 310, 319,
326, 339, 361, 370, 418, 426
Canada, 513, 553, 559
can marketing be a science, 503
Cantara, Michele, 404, 443, 445, 448
capability, xvi, 4, 10, 11, 49, 59, 61, 67,
79, 84, 90–5, 97–8, 101, 102, 105,
106, 110, 115, 116, 128, 151, 174,
178, 181, 202, 222–4, 227, 228,
231, 235, 245, 248, 255, 257, 259,
260, 313, 332, 335–8, 342–5, 352,
353, 356, 357, 359, 368, 370, 399,
401, 407, 408, 411, 413, 414, 416,
431, 432, 444, 449, 450, 480
capability maturity model, 111
capability-Rigidity Paradox, 500
capability role, 49, 67, 93, 101, 106,
248, 431
capacity, 70, 169n17, 250, 319, 345,
355–7, 401, 433
Cape Town, 510
Capgemini Nederland B.V., 350, 353
211, 345, 395, 404, 424, 482
capital based competencies, 104
capitalism, 560, 565
capitalizing, 527
capture, 3, 8, 32, 168n12, 245, 248, 259,
261, 303, 329, 344, 359, 365, 401
capture value from consumers, 113
capturing satisfactory returns, xvi
capturing value, 96, 105, 113, 129, 243,
316, 359, 361
 INDEX   599

Cardozo, R. N., 357 cellphones, 362

Cardy, Robert L., 105 Cengage Learning, 513, 526, 527, 532,
career, 75 538, 548, 551, 559, 563, 578
care for the aged, x Center for Engineering Science Advanced
Carlile, R. P., 295 Research, 546
Carlopio, James, 418 Center for Security Studies (CSS), 528
Carnegie model, 214 Center for Strategic Intelligence Research
Carol, F., 568 and Defense Intelligence Agency, 526
Carpenter, Gregory S, 336, 339, 345, Center for the Study of Intelligence, 531
418 Central Bank Governors, 556
Carr, Adrian N, 546 central function of marketology, 6, 7
Carroll, Glenn R, xiv, xviii, 509 centralized, 36, 46–9, 51, 59, 204, 206,
Carson, David, 105 238, 408
cartels, 366 centralized in-house, 408
Casadesus-Masanell, Ramon, 179, 185, centralized marketology staff, 49
186, 188 centrally funded central service, 60
case study, xlii, 2, 21, 32, 158, 167, 270, central processing unit (CPU), 413
279, 282, 289, 293, 373, 386, 388, Centre for International and Strategic
393, 451, 472, 474, 491–4 Studies (CISS), 579
Casonato, Regina, 416 CEO advisory, 524
Cassingena, Harper Jennifer, 525 Cepariu, Dana, 537
Casson, Mark, 422 Cerebellum Press, 510
Castaldo, Sandro, 580 Cerovsek, Tomo, 105, 123, 130
Castro, Carmen Barroso, 429 certain indicators, 357
casual, 80, 343 certificates, 356
casual users, 413 certification, 357
Catalin, Munteanu, 149, 151, 177, 189 Cervera, Amparo, 429
catalog, 349 Cespedes, Frank V., 14, 198–202, 212,
catalyst, 518 214, 219, 225
categorist, 483 Ceur-Ws, 536
Cates, J. E., 413, 440 Chaffey, Dave, 127, 225, 245, 300, 309,
causal, 13 357
causal model, 13 Chaharbaghi, Kazem, 91, 101, 102, 105,
cause-related marketing, 181 113, 116, 117, 226, 251, 310
causes, xi, vii, 174, 184, 227 chain of activities, 112
causes of dissatisfaction, 174 chain stores, 349
causes of satisfaction, 174 challenge(s), ix, xi, xiii, xv, xvi, xviii, 48,
Cavusgil, S. T., 538 53, 59, 68, 79, 136, 174, 176, 199,
Caye, Jean-Michel, 504 200, 205, 206, 227, 260, 335, 343,
CBA. See comprehensive business analysis 394, 404, 412, 413, 418, 419, 424
(CBA) challenging current strategy, 262
CBP, 404 championing, 76
CCG. See Competitor capability grid chancellor, 83
(CCG) Chandler, M. Tamra, 3, 5, 11, 253,
CCRA. See Cloud Computing Readiness 255–8, 265, 300, 302, 305, 307,
Assessment (CCRA) Matrix 329, 332, 336, 361, 408
Cearley, David W., 395, 412 Chandler, Neil, 3, 14, 123, 125, 126,
Celina, M., 413 129, 256, 408
600   INDEX
Chandrasekaran, V., 195, 196, 198, 199,
201, 203, 218
change, x, xi, xii, xiii, 13, 38, 59, 61, 65,
67–8, 70–2, 78, 83, 93, 97, 103,
110, 116, 126, 133, 135–43, 148,
151, 176, 180, 181, 184, 188, 200,
202, 205, 213, 215, 222, 223, 225,
260, 277, 327, 338, 343, 357, 391,
392, 398–410, 414, 417–21, 423,
424, 426, 427, 434, 435, 437, 440,
442–4, 447, 449–51, 470, 472–4,
476n15, 485, 486, 494
change agents, 136, 398
change commitment process, 138
change implementation, 133, 138–9,
143
change management, 59, 116, 202
Chang, Enchi, 522
change teams, 136, 139
changing, ix, xii, xlivn4, 49, 93, 97, 106,
128, 133, 136, 137, 141, 143, 164,
173, 181, 184, 203, 213, 214, 227,
231, 246, 256, 294, 352, 354, 357,
359, 394–6, 412, 420, 423, 424,
426, 427, 429, 435, 442, 449, 472
changing conditions, xii, 256, 424
changing consumer trends, 427
changing marketing channels, 352, 354
changing rules of the market, 423
Chang, Tung-Zong, 439
channel(s), 37, 43, 95, 111, 113, 115,
129, 145, 146, 153–5, 176, 182,
184, 188, 195, 196, 202, 211, 244,
301, 308, 316, 324, 325, 347–55,
360–2, 365, 366, 381, 387,
390n20, 418, 431, 432, 442, 487,
488
channel alternatives, 351
channel analysis (engineering), 292,
347–54, 381
channel attributes, 293, 347, 350, 353,
355, 388
channel behavior, 293, 351–4, 388, 493
channel characteristics, 347, 350
channel competition, 352
channel distribution, 349
channel integration, 202
channel length, 348
channel level, 348, 350
channel management, 111, 347, 351,
352
channel marketing, 352
channel members, 348, 349, 351, 353
channel objectives, 351
channel relationships, 351, 432
channel strategy, 352, 354
channel value added (CVA), 351, 354
chaotic environment, 225
Chapman, S. N., 357
character building (branding), 421
characteristics, viii, 48, 49, 56, 75, 178,
183, 184, 186, 204, 304, 314, 325,
329–31, 336, 337, 340, 345, 347,
350, 355, 358, 361, 365, 367, 369,
379, 382, 421, 426, 430, 440, 447,
468, 487, 488
charismatic, 199
charitable, 362
Charles Coolidge Parlin, 498
Chartered Institute of Management
Accountants (CIMA), 399, 402
Chartered Institute Of Personnel and
Development (CIPD), 569
charts, 38, 415
chat, 426, 427
Chatterjee, Kalyan, xviii
Chatzipanagiotou, Kalliopi C., 526
Chaudhuri, Surajit, 123, 125, 127, 130,
148, 413, 416, 441
cheapest cost, 368
checks and balances, 196
cheltenham, 500, 525, 580
chemistry, 34
Cheng, Mei-I, 514
Chen Hao, 558
Chen, Jin, 92, 106
Chen Su-Jane, 510
Chernev, Alexander, 8, 113, 116, 225,
307–9, 317, 319, 321, 326, 330,
332, 339, 353, 357, 361, 370, 422,
423, 426, 436–9, 442, 445, 448,
450
Chesbrough, H., 125, 127, 129, 138,
139, 142, 245, 311
Chicago, 510, 517, 520, 535, 553, 563,
570
Chichester, 518, 519, 548, 568, 572
chief, 56, 83, 194, 225, 394, 415

Chief Digital Officer (CDO), 415
chief executive officer (CEO), 83, 194,
225, 395, 402
Chief finance officer (CFO), 56, 57, 83,
405
chief information officer (CIO), 56, 83,
225, 394, 396, 398, 441
chief marketing officer (CMO), 56, 57,
83
Chief Marketing Technologist Blog, 506
chief operating officer (COO), 56, 57,
83
chief strategy officer (CSO), 83
Chien, Shih-Yi, 97, 112, 117, 136, 139,
140, 142, 258
child development, x
Chimhanzi, Jacqueline, 548
China, 533, 542, 546, 576, 581
Chini, T. C., 316
Chintagunta, P., xvi, xviii
Chong, Mark, 541
Choo, Chun Wei, 92, 106, 210, 212,
295, 297
choosing, 183, 212, 441
Chopra, Sunil, 349, 353
Chou, Chia-Hui, 522
Chou, Philip A., 395
Christensen, C. R., 544
Christensen, Kurt H., 569
Christopher, Martin, 3, 8, 113, 116,
256, 416, 422, 424
Chuah, Min Hooi, 413, 440
Chuang, C., 535
Chui, Michael, 398, 411, 436
CI. See competitive intelligence (CI)
Cincinnati, 534
CIO role, 441
Cisco, 520
citizen-action publics, 183
city-wide, 362
civilization, 419
civilization level of technological
advancement, 419
claim(s), viii, 356
Clair, Craig Le, 198, 199, 203, 205,
207, 209, 215, 218
clan cultures, 66
clarifying, 222, 344, 373
INDEX   601
clarity, 68, 405
Clark, D. N., 173, 178, 183, 189, 196,
202, 211, 212, 214, 225, 300,
302–4, 312, 336, 339, 345
Clark, Dorie, 411, 436, 438
Clark, Fred E., xii
Clark, H. Bruce, 336, 339, 345
Clark, Jennifer L., 580
Clark, M., 568
Clark University, 501
classic communication, 145
classic methods, 423
classic models of strategic management,
222
classic research process, 320
classification, 3, 65, 69, 79, 80, 95, 111,
212, 482, 485
client, x, 42, 43, 47, 48, 60, 195, 196,
231, 235, 238, 251, 260, 293, 295,
304, 314, 315, 318, 321, 373–5,
378, 380, 381, 386, 388, 397, 407,
413, 416, 423, 424, 426, 431, 439,
441, 493
client architecture, 397
client center, 426
client lock-in, 441
climate, 59, 65, 68–74, 104, 105, 165,
205, 395, 419, 430, 447, 484, 490
climate change, 395, 419
Clone, 419
closed linkage, 100
closed-loop process, 321
close to practice, 447
closing, 31, 363, 478
cloud analytics, 205, 415
cloud architecture, 404
cloud-based business intelligence, 415
Cloudbestpractices.Net, 509, 512
cloud business-based contributions, 447,
448, 471
cloud computing, xii, 130, 391, 393,
396–8, 403–4, 406, 407, 409, 412,
443, 444, 447, 449, 451, 456, 457,
468, 469, 472, 474, 494
cloud computing based, 447
Cloud Computing Readiness Assessment
(CCRA) Matrix, 393, 451, 456,
457, 472, 474, 494
602   INDEX
cloud data, 130, 415
cloud data services, 130, 415
cloud dissemination, 447, 450
cloud engineering, 404
cloud evaluation, 447, 450
cloud exploitation, 447, 450
cloud generation, 447, 450
cloud generation one (cloud 1.0), 403
cloud generation two (cloud 2.0), 403
cloud identification, 447, 450
cloud IGDEE services, 392, 447, 450,
471, 474, 494
cloud infrastructure, 403
cloud market data, 447, 451
cloud market DIKII, 392, 447, 451,
471, 474, 494
cloud market information, 447, 451
cloud market insight, 447, 451
cloud market intelligence, 447, 451
cloud market knowledge, 447, 451
cloud marketology asset, 446, 447, 471
cloud marketology-based contributions,
447, 448, 471
cloud marketology business analysis, 447,
448
cloud marketology canvas (CMC), 288,
392, 393, 437–51, 470–4, 494
cloud marketology canvas assessment
(CMCA) matrix, 393, 451, 470–2,
474, 494
cloud marketology communication, 446,
447, 471
cloud marketology culture, 446, 447, 471
cloud marketology governance, 447,
448, 471
cloud marketology innovation, 446, 447,
471
cloud marketology organizational
architecture (CMOA), 393, 446,
447, 470–3
cloud marketology organizational
behavior (CMOB), 393, 447, 448,
450, 470, 471, 473
cloud marketology organizational
contribution (CMOC), 393, 447,
448, 450, 470, 471, 473
cloud marketology organizational design
(CMOD), 393, 446, 447, 450,
470–3
cloud marketology people, 446, 447,
471
cloud marketology performance, 447,
448, 471
cloud marketology process, 446, 447,
471
cloud marketology stakeholder analysis,
447, 448, 471
cloud marketology strategic management
(CMSM), 393, 446, 447, 470–3
cloud marketology strategy, 447, 448,
471
cloud marketology structure, 446, 447,
471
cloud marketology technology, 446, 447,
471
cloud marketology value, 447, 448, 471
Clouds, 392, 401, 403, 443, 444, 447,
470, 472, 474, 494
cloud services, 403
Clouds of future marketology, 392, 444,
474, 494
Cloudtech, 404, 443, 446, 448, 450
Clouthier, J., 67, 146, 147
cluster, 103–5, 366
clusters of marketology competencies,
103, 104
CMC. See cloud marketology canvas
(CMC)
CMCA. See cloud marketology canvas
assessment (CMCA) matrix
CMO, 56, 57, 83, 225, 395
CMOA. See cloud marketology
organizational architecture (CMOA)
CMOB. See cloud marketology
organizational behavior (CMOB)
CMOC. See cloud marketology
organizational contribution
(CMOC)
CMOD. See cloud marketology
organizational design (CMOD)
CMSM. See cloud marketology strategic
management (CMSM)
coach, 10, 20, 44, 52, 62, 63, 72, 73,
87, 88, 98, 108, 119, 120, 131,
132, 143, 144, 155, 157, 179, 190,
191, 201, 209, 216, 219, 220, 230,
240, 241, 252, 266, 268, 299, 305,
309, 317, 322, 330, 333, 340, 346,

350, 354, 358, 364, 367, 371, 399,
409, 425, 433, 436, 442, 444, 446,
448, 452, 480, 481, 483, 484, 487,
488
coaching, 68
coalition, 77, 139, 214, 365
coalition-building game, 77
COB. See competitor organizational
behavior (COB)
cobranding, 369
Cocklin, C., 432
co-creation, xiii, 328, 329, 339, 366,
369, 443
COD. See competitor organizational
design (COD)
code and data, 420
codifying, 574
Coelho, Arnaldo, 567
coercion, 139
coercive investing, 440
coexistence, 339
Coff, R. W., 186, 258
cognition, 223, 332
cognitive, 222, 313, 331, 443
cognitive capability, 313
cognitive computing, 443
cognitive response, 331
Cognos-IBM, 53–5, 58, 59, 61, 223,
225–7, 229, 232, 239, 245, 251,
311, 314, 316, 318, 323
cohesive reporting, 424
Cohn, D. L., 558
coined, 400, 479
collaborate, 14, 260, 400
collaboration 1.0, 365, 367
collaboration 2.0, 365, 367
collaboration experience, 369
collaboration governance, 370
collaboration model, 370
collaboration opportunities, 370
collaboration performance, 370
collaboration risks, 369, 371
collaborations, 39, 40, 78, 83, 93,
104, 126, 130, 147, 173, 204,
227, 236, 249, 262, 329,
365–71, 390n23, 396, 410,
412, 421, 433
collaboration technologies, 130, 396
INDEX   603
collaborative, 40, 224, 225, 232, 235,
236, 281n26, 365, 413, 415, 421,
431, 484
collaborative approach, 224
collaborative efforts, 431
collaborative environment, 235
collaborative marketing, 421
collaborative marketology environment,
232
collaborative networking, 173
collaborative opportunities, 40
collaborative orientations, 225
collaborative relationships, 365
collaborator analysis, 292, 293, 365–71,
381, 388, 493
collaborator attributes, 292, 365
collaborator behavior, 368, 371
collaborator characteristics, 365, 367, 369
collaborator engineering, 365
collaborator focus, 416
collaborator management, 370, 371
collaborator reputation, 369
collaborators, 182, 186, 188, 292, 301,
308, 324, 325, 347, 354, 365–8,
370, 431, 442
collaborator value, 113
collecting, x, 228, 236, 257, 406, 450
collective commitment, 67
College of Business Administration
Northern Arizona University, 519
colleges, 185
Collins, C. C., 105, 106
Collins, L., 419
Collins, M., 402, 403
Collis, D. J., 97, 225
collusion, 339
Columbia University, 544
Columbus, 502, 503
Combination of Carnegie and
incremental, 214
combination perspectives, 430
combined (MKTOR+MRKOR), 430
combined analysis, 176
combined governance of MMC, 53
combined models of interaction, 149
combined perspective, 28, 254
combining, 254, 428, 488
commandments, 83
604   INDEX
comment, 112, 141, 375
commentary, 561
commercial, 153, 327, 347
commercial analytics, 497
commercial banks, 498
commercial relationship, 327, 347
commission, 37, 186, 211
commissioned, 523, 544
commission of channels, 211
commitment, 38, 67, 69, 185, 196, 211,
222, 253, 254, 337, 343, 355, 356,
366, 369, 449
commitment to change, 138
commitment-Trust Theory, 552
committees, 6, 26, 46, 49–50, 189, 233,
295, 301, 308, 314, 374, 378
commonality, xviii
common attitudes, 362
common governance of MMC, 207–8
common interests, 362
common language to communicate, 405
common values, 362
common with, 99
communal, 66
communicate, x, 114, 117, 145, 148,
149, 153, 154, 199, 355, 405, 407,
421
communicate findings, x
communicating, x, 57, 60, 69, 70, 113,
115, 204, 355, 357, 484
communicating MMC, 59
communicating value proposition, 113,
184
communication, 4, 5, 11, 15, 17, 23–5,
31, 35, 39, 48, 65, 69, 70, 72, 95,
104, 114, 139, 145–62, 164, 167,
169n21, 188, 196, 199, 205, 212,
216, 218, 229, 238, 239, 244, 245,
252, 257, 263, 264, 281n19, 301,
302, 309–12, 328, 334, 338, 347,
348, 350, 351, 355, 357, 365, 369,
394, 396, 400, 407, 411, 418–21,
424, 434, 463, 490
communication-based competencies, 104
communication channels, 348
communication method, 320, 321
communication model, 145, 153, 331
communication network, 145–7, 155,
157
communication overload, 148
communication professionals, 82
communication skills, 95
communication studies, 565
communication system, 356
communication technologies, 145,
147–8, 155, 157
communication ways, 65
communicator, 145
community, 37, 53, 186, 188, 194, 195,
204, 292, 360, 362–5, 381, 387,
390n22, 403, 431
community affairs, 37, 186
community analysis, 293, 364, 388, 493
community-based, 362
community engineering, 362–4
community focus, 416
community oriented, 447
community-shaping, 205
compact, 537, 575
companies as communities, 410
companion, 30
company, 32, 46, 47, 49, 50, 56, 69, 79,
83, 93, 105, 114, 122, 148, 162,
163, 178, 182–4, 196, 244–50,
253, 260, 274, 275, 289, 293, 304,
306, 320, 321, 325–7, 329, 332,
333, 335, 338, 347–9, 351–3, 357,
359–61, 365, 379, 382, 386–8,
403, 406, 408, 414, 440, 449, 455,
458, 466, 467, 471, 472, 493
company ability, 182, 183
company analysis, 292, 359–62, 364,
381, 390n21
company analysis perspectives, 292, 359,
364
company benefits, xvi
company/business (B2B), 355
company-dominated dealerships, 349
company engineering, 292, 359–62, 364,
381
company exinternal analysis, 359, 364
company external analysis, 359, 364
company hierarchy, 46
company internal analysis, 359, 364
company-oriented, 328
company oriented perspective, 439
company-owned offices, 349
company performance, 513, 519, 527

company position, 202
company profits, xvi
company size, 46
company value, 113, 246
comparative, 81, 159–61, 193, 207, 209,
271–3, 375, 377, 452
comparative analysis, 515, 580
comparing, 30, 31, 94, 95, 125, 162,
187, 274, 287, 433, 435, 457, 459,
460, 462
compatibility, 48, 231, 379
compatible, xii, 13, 28, 54, 55, 68, 92,
93, 97, 164, 231, 238, 245, 263,
276, 314, 317, 379, 408, 431, 441,
444, 447, 449
compensation, 75
compete, 205, 239, 328, 334–6, 338,
339, 343, 344, 346, 455
competence, 69, 75, 93, 94, 97, 200,
205, 357, 422, 425
competence-based, 524, 574
competence development, 357
competence-oriented, 368, 369
competency, 3, 70, 102, 103, 105, 129,
141, 153, 199, 245, 441
competency-oriented, 368, 369
competent, 51, 78, 79, 211, 328, 447,
449
competing, 337, 338, 342, 343
competing values model (CVM), 66
competition, 207, 211, 222, 247, 250,
303, 320, 332, 334, 338, 339, 344,
365–7, 412, 417, 429
competition (win-lose), 366
competition engineering, 333–46
competition forum, 528
competitive, xxxix, xl, 69, 172, 176,
182–3, 190, 192, 225, 228, 294,
341, 343, 344, 368, 430, 485
competitive advantage, 91, 93, 97, 138,
168n12, 228, 239, 332, 343, 344,
368, 406, 411, 431, 447
competitive analysis, 334, 338, 343
competitive business environment, 3,
252, 259
competitive business market, 246
competitive business organization, 3
competitive business value (CBV), 244
competitive disadvantage, 343, 344
INDEX   605
competitive environment, 182, 244
competitive intelligence (CI), 227, 228,
480, 481, 485, 486
competitive intelligence, analysis and
strategy (CIAS), 228
Competitive Intelligence Review, 531,
566
competitive intelligence support, 532
competitive landscape, 395
competitive manner, 344
competitive market, xxxix, 8, 13, 102,
149, 205, 228, 245
competitive marketplaces, 123, 204, 246,
339, 344
competitiveness, 43, 94, 196, 211, 254,
357, 485, 486
competitive parity, 343
competitive performance, 91
competitive position, xxxix, 343, 368
competitive reactions, 525
competitive relationship, 173
competitive risks, 184
competitive strategy, 228, 336, 343
competitive strategy exploration, 485,
486
competitive success, 90, 93, 94, 102,
111, 184, 222, 223, 226, 341, 449
competitive threat, 368
competitive value, 339, 344, 406
competitive world of market, 205
competitor(s), xiv, 31, 43, 69, 70, 90,
102, 105, 129, 135, 162, 178,
182–4, 202, 245–7, 250, 301, 308,
321, 324, 325, 329, 333–9, 341–5,
347, 353, 355, 360–2, 365, 366,
387, 406, 429–31, 442, 482, 487
competitor alliances, 365, 431
competitor analysis, 184, 292, 293,
333–46, 381, 388, 488, 493
competitor analysis perspectives, 292,
334, 340, 346
competitor analysis process, 292, 334,
340, 346
competitor attributes, 292, 336, 340,
345, 346, 390n21
competitor awareness, 334
competitor based competencies, 105
competitor behavior, 336, 341, 344,
346, 354, 402
606   INDEX
competitor behavior process, 341, 346
competitor BLC, 338, 340
competitor capability grid (CCG), 345,
346
competitor characteristics, 336–7, 340
competitor collaborators, 182, 301, 308,
324, 365, 387
competitor engineering, 292, 381
competitor identification, 184
competitor intelligence (CI), 129, 334,
428
competitor intelligence system (CIS), 346
competitor management team profiling,
485
Competitor Monitoring System, 228
competitor organizational behavior
(COB), 336, 343, 346
competitor organizational design (COD),
336, 338, 340, 346
competitor orientation, 428
competitor overcrowding, 184
competitor PLC, 338, 340, 341
competitor reaction, 253, 343, 346
competitor response, 343, 346
competitor response profile, 341, 342, 346
competitor’s brand power, 342
competitor sensitivity, 334
competitor sets, 335
competitor strategic management
(CSM), 341
competitor typology, 337, 340
competitor understanding, 487, 488
Competitor Value (CptV), 246
competitor value proposition (CVP),
339, 340
complementary, vii, 5, 66, 71, 129, 130,
141, 142, 154, 295, 297, 318, 319,
323
complementary contributions, 296
complementary producer, 366
complementary products, 140
complementary skills, 76
complements, 182
complete, xiii, 28, 42, 49, 51, 165, 190,
219, 230, 240, 266, 267, 306, 319,
320, 324, 335, 338, 372, 387
completing goods/services to markets,
369
complex, 3, 69, 81, 102, 151, 176, 197,
210, 213, 215, 252, 327, 400, 401,
406, 437, 450, 479
complex circumstances, 3
complexity, 124, 125, 181, 401, 413, 430
complexity of IT systems (low to high),
124
complex sets of information, 401
complicated data-exchanging routes, 47
composition of market players, 429
compound reporting connections, 48
comprehensive, xl, 2–4, 22, 34n4, 78,
113, 175, 184, 200, 228, 232, 236,
252, 253, 258, 259, 303, 307, 323,
345, 387, 417, 473, 478, 495
comprehensive business analysis (CBA),
292, 323–4, 330, 487, 488
comprehensive business performance
management (BPM), 3, 352
comprehensive control, 200
comprehensive framework, 37, 38
comprehensive market analysis, 184
comprehensiveness, 3, 222, 228, 252
comprehensive perspective, 253, 336,
432
comprehensive systems, 437
computation, 398
computational, 545
computer experts, 82, 83
computer hard drive, 403
computer science, 243
computing, 394, 403
computing architectures, 411
computing power, 401
computing technology, x
ComV (Company Value), 246
Conant S. Jeffrey, 106
conceive, 331
concentration, xlivn6, xiii, xiv, 281n21,
334, 335, 337, 421, 441
concept, xii, xiii, xiv, 7, 102, 198, 306,
424, 429, 431, 485
concept of marketing, vii, xi, xii, xiv, xv,
xvi, xvii, xviii, 431
conceptual, xi, 199, 212, 428, 478
conceptual framework, 511, 534, 556
conceptualization, 224, 387, 428, 430,
473, 479

conceptualizations of research in
marketing, 534
conceptual skills, 199
concrete contributions, 296
condition of market analysis, 292, 361–2,
364
condition of market engineering, 361–2
conditions, 56, 102, 154, 175, 211, 248,
292, 293, 314, 357, 361, 362, 364,
379, 387, 388, 493
conditions of market, 352
conduct, xlii, 26, 32, 51, 81, 99, 153,
163, 196, 198, 289, 386, 449, 471,
487
conducting plan, 484
conference, 60
confidential, 250
configuration, 514
confirmation, 30
conflict, 38, 43, 76, 78, 320, 339, 352,
356
conflictive, 379
conflict resolution, 356
conflicts between managers and workers,
51
conflicts of interests, 196, 246
confluence, 113
conformance quality, 356
conglomerate organizational structure
(H-form), 38
congruency, 440
connected, 11, 43, 168n13, 362, 400, 403
connected devices, 407, 412
connecting all things, 400
connections, 48, 56, 196, 277, 410, 442
connectivity, 400, 410
Connell, Brenda, 106
Conner, Daryl R, 136–9, 142
conscious, ix
conscious technology, 411
consensus, 30, 404
consequences, xviii, 48, 84, 186, 194,
211, 216, 228, 246, 247, 256, 295,
297, 325, 338, 343, 366, 407, 429,
433
consequential actions, 30
consequential piece, 11, 19, 33, 35, 171,
294, 393
INDEX   607
conservative, 344
considerations, 43, 196, 231, 308, 325,
375, 417, 447, 483
consider perspectives, 485, 486
consistency, 66, 225, 231, 405, 440
consistency of decisions and actions, 51
consistent, xii, 22, 28, 53, 59, 205, 223,
224, 226, 229, 231, 258, 304, 399,
408, 449
consistent delivery, 356
consolidating, 218, 238, 264
consortia, 366
constant manner, 176
constellation, 555
constraint, 178, 231
construct(s), xiii, 57
construction, 501, 510, 514, 546, 580
constructionism, xiii
constructionist paradigm, xii
Construction Management and
Economics, 514
constructive, 48, 70, 71, 432
constructive cooperation, 56
constructive interaction, 117
consultant, 84, 349
consultative, 424
consulting, 57, 59, 61, 84, 449
consumer, x, xiv, 3, 113, 181, 183,
326–7, 330–2, 347–52, 400,
409–11, 420, 421, 424, 426, 427
consumer behavior, xii, 331, 332, 427
consumer behavior influencing factors,
331, 333
consumer behavior model, 331, 333
consumer behavior process, 331, 333
consumer behavior roles, 332, 333
consumer behavior stimulus, 331, 333
consumer buying behavior, 332
consumer-centric marketing, 420
consumer changes, 410, 427
consumer channel, 349
consumer decision-making process, 332,
333
consumer demands, 181
consumerism, 411
consumerization, 443
consumer landscape, 395
consumer-led, 427
608   INDEX
consumer marketing, 327
consumer orientation, 409
consumer packaged goods (CPG), 497
consumer purchasing power, 180
consumer research, x
consumers as whole humans with a mind,
heart and spirit, xvi
consumer society, 410
consumer spending behavior, 180
consumer spending patterns, 180
consumer technology, 331
consumer users, 348, 352
consuming, 235, 331, 332
consumption, 348, 411
consumption services, 224
contact, 328, 351, 421
container, 310, 316
contemporary, xiii, 227, 406, 418, 488
contemporary functions, 23
contemporary organizational structure, 39
content, viii, xvi, xvii, xviii, 10, 20, 44,
52, 62, 63, 72, 73, 87, 88, 98, 108,
119, 120, 131, 132, 143, 144, 155,
157, 168n14, 179, 190, 191, 201,
209, 215, 219, 220, 230, 235, 239,
240, 251, 265, 268, 279n1, 280n5,
292, 293, 299, 305, 309, 317,
322–72, 387, 388, 399, 408–10,
416, 417, 421, 425, 427, 433, 436,
442, 444, 446, 448, 450, 476n15,
478, 479, 481–3, 485, 488, 493
content analysis, 292, 294, 323–72, 387
content intelligence, 416
contentment with status quo, 430
context, vii, ix, x, xvi, xviii, 5, 141, 145,
164, 172, 175, 258, 301, 328, 335,
365, 387, 399, 407, 432, 485
context data, 399
context-driven discipline, ix
context of market analysis, 292, 361–2,
364, 381
context of market engineering, 361–2
context-rich systems, 397
context setters, 185
contextual approach, 539
contextualized, 561
contextual omnipresence, 427
contextual piece, 11, 17, 33, 35, 171,
294, 386, 393
contextual user experience, 397
contingency, 38, 280n15, 304
contingency organizational structure, 38
contingently, 150, 188
contingent model, 214
continual innovation, 410
continued competitive power, 138
continued tie, 37, 186
continuity, 222, 326
continuous intelligence, 416
continuous manner, 116
continuous progression, 137
continuous superior performance, 428
continuum, 25, 26, 31, 38, 46, 64, 74,
89, 109, 121, 132, 139, 143, 144,
157, 192, 220, 241, 269, 283, 287,
288, 366, 375, 377, 452, 453, 455,
456, 458, 459, 461, 462, 464, 466,
468, 470
contract compliance, 356
contracting, 352, 355, 357
contractual marketing channel, 353
contractual VMS, 349
contradictive manner, 148
contradictory, 343
contribution, xviii, xli, xlii, 11, 16, 17,
23, 37, 75, 93, 129, 186, 218, 295,
297, 304, 311, 316, 317, 347, 382,
385
contributions of marketing, xiii
contributions of marketology, xli, 165,
295–7, 299–301, 322, 379, 385
contributors, 194
control, 38, 66, 68, 123–5, 129, 180,
184, 186, 193, 196, 198, 200–1,
220, 221, 248, 257, 351, 356, 369,
370, 419
control cultures, 66
controllable, 232
controller, 76, 204
controlling, 199, 212, 254, 301, 304–6,
310, 313, 348, 363
controlling corporation, 197
control of life, 370
control system, 122, 123, 125, 131, 132
controversy, 534
convenience, xlii, 301, 309, 328
convenience stores, 349
conventional assets, 404

conventional marketing channel, 349–50
conventional marketing principles, xii
conventional market orientation, 432
conventional methods, 401
conventional systems, 401
conventional techniques, 402
converged media, 420
convergence, 412
converging analytical, 520
converging forces, 397
converging IT, 60
conversation, 410
Converse, P. D., xiv, viii, xviii
conversion, 575
convert inputs into outputs, 122
Cook, H., 528
cooperate, 358, 439, 449, 473
cooperating, 347, 357
cooperation, xiii, 39, 40, 56, 70, 139,
322, 329, 339, 356, 357, 365, 366,
369, 379, 431, 464
cooperation with potential rivals, 369
cooperative(s), 37, 366, 410, 431
cooperative contributions of marketology,
322
cooperative MOC, 292, 321–3
cooperative relationship, 173
Cooper, M. C., 542
Cooper, R. G., ix
coopetition, 173, 339, 365, 366
coopetition paradox, 574
coopetition strategy, 366
cooptation, 139
coordinated behavior, 428
coordinated business, 205
coordinated manner, 37, 46
coordinated systems, 428
coordination, 11, 38, 70, 104, 365, 366
coordination based competencies, 104
cope behaviorally, 212
core beliefs, 181
core benefits, 296
core business, 111
core capability, 544
core competency, xxxix, xl, xlivn4, 10,
94, 116, 149, 153, 176, 224, 248,
259, 366, 482
core contribution, 296, 297, 299
core entity, 399
INDEX   609
core function, 6, 14, 48, 437
core function of marketology, 437
core organization manufacturing
technology, 122
core organization service technology, 122
core product, 296
core rigidities, 544
core technology, 122
core values, 67, 200, 220–2, 301, 306,
307
Cornel University Library, 576
cornerstone, 205, 216, 353
cornerstone digital, 566
Corpgov, 195, 196, 198, 199, 201, 203,
205, 207, 209, 215, 218
corporate change, 510, 517, 572
corporate culture, 515, 516, 541
Corporate Executive Board (CEB), 531,
573
corporate executives, 528
corporate governance, 111, 193–8, 200,
201, 220, 221, 304, 305
Corporate IT alignment, 233
corporate marketing, 432
corporate marketing management, 432
corporate marketing performance, 432
corporate market valuations, 405
corporate performance, xliii, 432
corporate planning, 503
corporate social responsibility (CSR),
181, 196, 301, 309
corporate strategic management, 197
corporate strategic planning, 561
corporate strategies, 233, 432
corporate VMS, 349
corporation, 56, 61, 78, 79, 105, 194,
196–8, 225, 226, 251, 253, 259,
399, 440
correctable, 232
corrective, 417
corrective actions, 125, 252
Cosic, R., 406–8
co-specialization, 369
cost, 53, 90, 114, 115, 139, 203, 211,
243, 251, 253, 263, 264, 301, 309,
324, 327, 328, 357, 368, 369, 378,
401, 405, 410, 413, 449, 453, 456,
459
cost advantage, 185
610   INDEX
cost analysis system, 357
cost-based strategies, 335
cost-benefit analysis, 500
cost effective, 401
cost-effective information processing,
401
cost position, 368
cost reduction activities, 357
cost sharing, 369
costs of R&D, 368
costs of staff and software, 51, 54
cost structure, 113, 114, 184, 185, 334,
337, 344, 345, 487
cost targets, 357
Coughlan, A. T., 349, 353
Coulstech, 515
council(s), 46, 50, 314
counterculture, 68
counterinsurgency game, 77
counterpart, 328
counter the resistance to authority, 77
country, 194, 355
counts, 551
course, 8, 204, 215, 216, 496
Court, D., 505
Courtney, J. F., 4, 198–202, 212, 214,
219, 253, 254, 256, 261
courts, 185
coverage, 22, 23, 25, 26, 34n9, 102,
217, 222, 238, 263, 276, 385, 464
Cox, A., 349, 353
Cox, R., ix
Coyne, K. P., 183, 198, 308, 309, 312,
323, 324, 326, 336, 339, 345, 353,
357, 426
CPI Group, 549
craft, x, 122, 306
crafting, 197, 223, 313
crafting strategy, 222, 241, 242, 301,
306, 310, 341, 343
Craig, T., 173, 175, 182, 185, 189, 198,
202, 211, 214, 218, 226, 227, 229,
247, 307, 308, 310, 319, 326, 339,
361, 370, 418, 426
Cranfield School of Management, 547
Cranfield University, 554
Cravens, D. W., 14, 38, 39, 41, 42, 46,
48–50, 52, 53, 173–5, 177, 182,
185, 188, 189, 196, 198, 225, 245,
300, 303, 304, 307, 312, 319, 330,
332, 336, 353, 357, 361, 367, 422,
426, 436, 438, 443, 445, 448, 450
CRC Press, 570
Creasey, T., 76, 77, 83, 85, 139, 142
create competitive advantage, 93, 401
create customer value, 113
create new markets, 137
creating, vii, x, xvi, 6, 32, 43, 69, 93,
115, 127, 129, 136–8, 183, 184,
200, 212, 222, 244, 248, 264, 347,
353, 359, 369, 394, 402, 403, 405,
406, 411, 418, 419
creating future, 411
creating information systems, 126
creating new structure, 137
creating shared value (CSV), 181, 196,
211, 253, 301, 308, 337
creating superior value, 202, 485
creating value, xvi, 111, 347
creating value proposition, 113
creation, x, 106, 178, 428
creation, delivery and management, 416
creative, 212
creative behavior, 133, 134
creative destruction, xvi, 133
creative ideas, 76, 139
creative society, 421
creative thinking, 419
creativity, 13, 75, 89, 95, 133–5, 140–3,
212, 253, 419
creator, 76, 113, 114
credit, 331, 332, 353
creditors, 37, 185, 186, 188, 194–6
creditworthiness, 37, 186
crisis, xi, xvi, xvii, viii, xiv, xv
criteria, 37, 68, 93, 248, 351, 369, 404,
428, 468
critical, 36, 50, 58–62, 68, 70, 84, 95,
174, 203, 231, 243, 259, 261, 262,
266, 269, 303, 333, 341, 344, 346,
355, 358, 369, 398, 429, 479, 480
critical importance, 94
critical incidents, 68
critical issues, 174
critical moderators, 429
critical perspectives, 506
critical phenomenology, 500
critical pluralism, 534

critical success factors (CSFs), xxxvi, 36,
59–62, 243, 259–62, 266, 269, 341,
344, 346, 355, 358, 369, 479, 480
critique, 522
CRM, 14, 39, 41, 52, 56, 95, 125, 130,
303, 327, 396, 417, 423, 465
CRM data, 417
Croisier, S., 406
Cross-Competitor Analysis, 497
cross-cultural, 70
cross-cultural leadership, 199
Cross Cultural Management: an
International Journal, 539
cross-functional, xxxix, 38, 51, 61, 76,
93, 204, 232, 235, 260, 262, 418
cross-functional dissemination, 262
cross-functional information exchange, 235
cross-functional knowledge, 204
cross-functional organizational team, 51
cross-functional organizational unit, 61
cross-functional structure, 232
cross-functional subsystem, 418
cross-functional teams, 38
cross industry, 500
cross-licensing, 366
crowd, 111, 185, 427
crowd intelligence, 427
Crowley, E., 322, 363
Croxton, K. L., 542
CSFs, xxxiv, xxxvi, 36, 59, 60, 62, 141,
154, 243, 259–62, 266, 269,
368–71, 479, 480
Csiro Australia, 528
CSR. See corporate social responsibility
(CSR)
CstV (Customer Value), 246
C-Suite, 394, 396, 402, 406
C-suites of enterprise, 394, 396
CT: Jai Press, 515, 556
CT: Quorum Books, 560, 563
Cukier, K., 404
Culkin, N., 295, 297
Cullen, A., 511
cultivating, 61, 140
cultivating a current product line, 140
cultural, xii, xxxiv, 66, 68–70, 146, 180,
181, 199, 324, 331, 352, 369, 370,
395, 421, 422, 428, 430, 440, 487
cultural change, 440
INDEX   611
cultural conceptualization, 428
cultural domination, 529
cultural environment, 180, 181
cultural fit, 369
cultural incompatibility, 369
culturally based behavioral, 430
cultural marketing, 421
cultural obstacles, 529
cultural orientation, xii
cultural revolutions, 395
cultural values, 181
culture, 4, 35, 184, 301, 410, 483
culture-based capability, 102
culture orientation based competencies, xii
Cummings, J. L., 367, 370, 418
Cummings, S., 367, 370, 418
Cummings, T. G., 524
cumulative, 36, 158, 171, 172, 276, 277,
279, 282–9, 290n30, 491, 492
cumulative manner, 158
Cunliffe, A. L., 13, 38, 39, 71
Cunningham, G., 507
Curino, C., 404
currency, 410
Currency Publishing, 565
current competitor, 338
current customer needs, 303
current customers, 303
Current, J. R., 357
Current (met) needs of customers, 328,
330
current rivals, 334, 335, 337
currentspective, 482
current status (AS IS), 232, 234
current strategy, 262, 342
curricula, 498
curriculum, 498
customer, 14, 37, 178, 292, 396, 485
customer access, 301, 309
customer acquisition, 320
customer analysis, 184, 292, 293, 326,
330, 333, 381, 388, 431, 488, 493
customer analytics, 500
customer as an individual, 422
customer attributes, 326, 330, 333, 340
customer bargaining power, 332
customer based competencies, 90–2, 95,
97, 102, 104, 111, 328, 335, 339,
344, 368, 422, 423
612   INDEX
customer-based perspective, 335
customer behavior, 331, 333
customer benefits, 508
customer capital, 43, 90, 92, 104, 211,
253, 345
customer care, 345
customer-centric, 566
customer-centric marketing, 566
customer change, 327, 330
customer characteristics, 329, 330
customer choice, 335
customer club solutions, 327
customer credit, 37, 185, 186, 188,
194–6, 331, 332, 353
customer data, 417
customer demographics, 329
customer desires, 432
customer dissatisfaction, 211
customer engineering, 326
customer experience, 532
Customer Experience Management,
532
customer feedback, 356
customer-focused, 532, 576
customer-focused marketing capabilities,
576
customer gains, 114
customer groups, 335
customer heart, xvi, 105, 246, 428
customer insight, 402
customer intelligence (CI), 328, 329,
333, 465, 485, 486
customer intimacy, 402
customer jobs, 114
customer knowledge, 329, 330, 423
customer knowledge management
(CKM), 329, 330
customer knowledge process, 537
customer lifetime value (CLV), 327
customer lock-in policies, 327
customer loyalty, 417, 419, 435
customer markets, 183
customer mind, 246
customer motivation, 184, 247, 329,
331, 345, 368, 487, 488
customer need, xvi, 114, 335, 351, 428
customer need analysis, 351
customer nomination, 423
customer orders, 95, 356, 426, 435
customer orientation, 345, 428, 430
customer-oriented, 328, 485, 486
customer oriented perspective, 439
customer pains, 114
customer perceived quality, 301, 309
customer problems, 114, 344
customer profile, 113, 114
customer profitability, 84
customer 3R: reach, retain and return,
301, 309
customer-relating, 515
customer relationship, 14, 113, 114,
303, 327, 396, 415, 423
customer relationship management
(CRM), 14, 303, 327, 415, 423
customer reliability checks, 250
customer response, 429
customer response capability, 537
customer retention, 253, 417
customers, x, xii, xvi, 37, 43, 94, 95,
97, 102, 105, 111, 113–15, 129,
135, 153, 182, 183, 185, 186,
188, 194–6, 200, 245–8, 250,
301, 308, 321, 324–30, 332, 333,
335, 337–9, 347, 348, 351–3,
355, 356, 359, 360, 365, 366,
398, 399, 402, 410, 411, 414,
417, 419, 420, 422, 423, 426,
431, 432, 435, 442, 487
customers are more expected and less
patient, 419
customers as human beings, 410
customer satisfaction, 178, 211, 253,
327, 356, 368, 441
customer segmentation, 488
customer segments, 113, 114, 184, 349,
418
customer service, 95, 169n17, 426
customer side, 114, 328
customers know more and demand more,
419
customer solution, 301, 309
customer support, 357
customer surveys, 423
customer understanding, 113, 422
customer unmet needs, 184, 328, 330,
483, 487, 488
customer value, 14, 113, 244, 246, 264,
328, 330, 368, 418

customer value-creating process, 14
customer value proposition, 368
custom groups, 80
customization, 400
customized, 48, 118, 310, 315, 316,
323, 327, 345, 484, 486
customized (container) contribution,
218, 239, 265, 280n16
customized-Distant (CD-MI), 484
customized form of market DIKII, 118
customized-Immediate (CI-MI), 484
customizing MMC, 59
customs, 65
cut-off, 328
CVP. See competitor value proposition
(CVP)
cyber marketspace, 338
cybernetics, 545, 574
cybersecurity threats, 412
cyber space, 329, 338, 362
cyclical process, 117
Cyert, R. M., 100, 102
Czech Privatization, 547
Czepiel, J. A., 173, 174, 177, 183, 225,
317–19, 323, 336, 339, 345
D 449
Daellenbach, U., 418
Daft, R. L., 37–41, 43, 46, 48, 49,
51–4, 67, 75, 76, 78, 79, 83, 85,
92, 99, 113, 116, 123, 126, 129,
134, 136, 138–40, 142, 145, 146,
148, 151, 154, 169n16, 173, 174,
176, 179, 183, 185, 186, 189,
198–200, 202, 203, 205, 207,
209–12, 214, 215, 219, 225, 226,
245, 251, 256, 258, 265, 280n15,
300, 302–4, 307, 311–13, 315,
316, 330, 332, 339, 361, 363, 367,
370, 418
Dagnino, G. B., 300, 363, 367, 370
Dagstuhl Seminar Proceedings, 577
Dainty, A. R., 105, 106, 258
Dalgic, T., 430
dance, 574
Danciu, V., 422
Danny, N. B., 526
Dart, J., ix, 430
INDEX   613
Dasgupta, A., 403, 406, 408
dashboard, 80, 81, 125, 130, 224, 415,
436
Das, T. K., 303, 367, 370
data, 2, 36, 175, 295, 391, 482
data about data, 399
data acquisition, 53
data analysts, 415
data analyzing, 53
Data and Analytics (D & A), 407, 418
data and systems administration, 49
data architecture, 224
database, 49, 50, 81, 84, 401, 407, 412,
413, 415, 438, 475–6n13, 475n6,
475n12
data based competencies, 104, 106, 225,
328, 423, 447
database management systems (DBMS),
84, 407, 412
data center, 396
data circulation, 50
data collection process, x, 424
data culture, 417
data discovery, 130, 205
data driven, xxxix, 402, 406–9, 416–18,
424–6, 447, 449, 468
data-driven actions, 402, 408, 447,
data-driven action-taking, 402, 406–8,
417, 447, 449, 468
data-driven analytics, 418
data-driven consulting, 424
data-driven decision-making, 402
data-driven management, 407, 409,
416–18, 426, 449
data-driven manner, 417
data-driven marketing, 417
data exchange instruments, 426
data exploration, 204
data Explorer, 416
data federation, 4
data gathering, 16, 49, 208
data-gathering tools, 16
data generation, 402, 457
data gets bigger, 407
data gets uglier, 407
data governance, 84, 224, 236, 412
data graphs, 407
data inconsistency, 413
614   INDEX
data, information, knowledge,
intelligence and insight (DIKII), vii,
xl, xliiin1, xlivn5, 2, 3, 6, 9, 11, 16,
19, 28, 30, 33, 41, 43, 51, 53, 54,
71, 79, 117, 118, 127, 129, 130,
141, 142, 153, 154, 164, 168n15,
189, 202, 206, 216, 218, 223,
225–8, 232–6, 239, 245, 248–52,
256–61, 264, 276, 277, 280n16,
281n25, 292–30, 304, 306–8, 310,
311, 313–23, 333, 346, 353, 358,
361–3, 370, 372–8, 386–8, 392,
434, 437, 438, 447, 449–51, 472,
474, 478, 482, 483, 493, 494
data in silos, 50, 225, 236
data integration, 81, 224, 321, 412, 415
data integration services, 224
data integration skills, 81
data interface, 394, 397, 398, 400, 415,
438
data is the coal, 406
data/knowledge discovery, 415
data management, 36, 49–52, 81, 84, 224,
407, 412, 414, 424, 449, 475n6
data management architecture, 50
data management services, 224
data mart, 4, 49, 80, 224, 475n12
data mining, 53, 124, 130, 328, 407,
438, 475n13
data model, 49, 412, 438
data modeling, 49, 412
data overlap, 50, 233, 320
data overloading, 43
data privacy issues, 424
data product chain, 415
data profiling, 224
data protection, 395
data quality, 4, 50, 224, 412
data relationships, 407, 447
data scientist, 415, 416
data scope, 233
data sets, 81, 400, 401
data, social and technology oriented
perspective, 439
data sources, 84, 205, 224, 233, 399,
402, 424, 440, 475n12
data-spread business environment, 406
data stewardship, 53–4
data storage, 204, 415
data store, 84, 475n12
data storing, 403
data that describes other data, 399
data-to-decision process, 417
data usage pattern, 50
data visualization, 413, 438
data warehouse (DW/DWH), 415
data warehouse (DW) application, 401
The data warehouse institute (TDWI)
business intelligence maturity model,
414
data warehousing (DW), 49, 80, 81, 84,
124, 130, 224, 236, 401, 412, 414,
415, 438, 475n12
data warehousing maturity model, 414
data workers, 126
Dauber, D., 13, 69, 71, 76, 77, 85, 146,
154, 196, 202, 211, 212, 214, 223
Daugherty, P. J., 569
Davenport’s maturity of analytical
capability, 414
Davenport, T. H., 3, 55, 57, 59, 61, 92,
106, 111, 117, 118, 123, 127, 151,
154, 179, 185, 186, 188, 189, 197,
198, 200, 201, 209, 223, 225, 227,
229, 247, 253, 254, 256–8, 261, 265,
281n26, 295, 297, 299, 302, 305,
307–10, 312, 314–16, 326, 329, 332,
336, 345, 353, 361, 367, 398, 406,
408, 411, 413, 416, 418, 426, 436,
438, 440, 441, 443, 445, 448, 450
David, C. R., 433
Davidrajuh, R., 357
Davila, T., 135–7, 139, 142
Davis, S., 404
Davis, S. A., 563
Davos, 566
Dawson, L., xv, xviii
Dayal, U., 123, 127, 130, 416, 441
Day, G. S., ix, xiii, 8, 14, 38, 39, 46,
48, 49, 51–5, 57, 59, 61, 70, 71,
75, 76, 79, 85, 92, 99, 100, 102,
105, 106, 118, 123, 149, 151,
154, 177, 179, 182, 183, 185,
188, 189, 198, 211, 223, 225,
245, 249, 295, 297, 307, 309,
314, 315, 317, 319, 321–4, 329,
332, 336, 340, 345, 350, 353,
361, 363, 420, 422, 429, 432

Day, J., 175, 186, 195, 196, 201–3, 205,
226, 229, 307, 309, 321, 329, 332,
357, 361, 422, 424, 426
day-to-day business processes, 406
DBMR. See degree of being market
related (DBMR)
dealer, 332, 349
dealer choice, 332
Deal, T., 65
deal with market, xiii, 112, 362
Dean, T. J., 179, 183, 225, 226
death by desktop, 415
debates, vii, viii, xviii, 10, 31, 32, 78,
112, 189, 404
De Carolis, D. M., 97, 112, 258
decelerate, 30
decentralized, 36, 46–8, 51, 52, 125,
408
decentralized organizational structures,
125
decide, 31, 41, 129, 212, 248, 251, 256,
305, 306, 309, 320, 326, 343, 352,
357, 427
deciphering latent insights, 440
decision, vii, viii, x, xi, xii, xxxix, xi, xli,
xliii, 2, 3, 6, 8–11, 28, 30, 33, 38,
41–3, 46, 51, 53, 54, 56, 61, 68,
77, 78, 103, 105, 112, 118, 124,
129, 138, 164, 174–7, 180, 184–6,
193, 194, 202, 204, 210–19, 221,
223, 226–8, 231, 232, 236, 248,
254, 256–9, 276, 278, 280n15,
294–7, 301–4, 306–8, 310, 312–14,
322, 325, 334, 341, 352, 373, 377,
378, 380, 386, 394, 402, 404–8,
411, 417, 428, 434, 437, 438, 441,
447, 449, 469, 472, 478, 480, 482,
483, 485, 491
decisional role, 199
decision criteria, 428
decision culture, 417
decision-driven, 441
decision form, 441
decision-makers, xii, xl, xlii, 9, 16, 49, 55,
117, 118, 130, 175, 176, 184, 188,
189, 211, 215, 216, 218, 226, 228,
232, 236, 245, 248–51, 256, 258,
261, 265, 295, 310, 313, 314, 332,
374, 386, 407, 417, 435, 468, 482
INDEX   615
decision-making, viii, x, xi, 6, 30, 38, 41,
51, 53, 54, 58, 61, 69, 76, 95, 106,
117, 124, 126, 129, 140, 175, 193,
194, 199, 204, 206, 210–16, 219,
221, 223, 225–7, 231, 236, 250,
255, 257–9, 280n15, 306, 308, 311,
313, 315, 331–3, 345, 375, 391–3,
395, 399, 401, 402, 406, 409, 413,
418, 430, 437, 440–3, 449, 451,
462, 468, 470, 472, 474, 475n4
decision-making impact, 440
decision-making models, 214
decision-making skills, 95
decision-making styles, 194, 212, 215,
216
decision making unit (DMU), 332, 333
decision modeling, 441
Decisionpro, 545
decision process, 3, 214, 417
decision styles, 215
decision support, 124, 232, 417, 437,
447
decision-support atmosphere, 232
decision support system (DSS), 124,
126, 417, 437, 438
decision to implement, 138
decisive, 212, 215
decisive decision-making style, 215
decline, 139, 149, 216–18, 238, 263,
301, 303, 323, 338, 343, 369
decline stage, 303, 323, 338
decoding, 145
deconstruction, 514
decreasing boundaries, 173
decreasing decisions, 211
Dedeker, K., 551
dedicated committee, 26, 48–50
dedicated marketology professionals, 49
dedicated officer, 26
deep business knowledge, 81
deepening, viii
defeat rivals, 77
defensive competitive position, 368
defensive strategies, 338
define requirements, 485, 486
defining target market, 113, 327
Definition and evolution of Marketology,
xlivn7, 389n11, 477, 479–81, 495,
496
616   INDEX
degree, xiii, xvii, xviii, 85, 122, 146, 159,
160, 181, 271, 272, 284, 285, 365,
387, 440, 453
degree of being market related (DBMR),
85, 86
degree of implementation of marketing
concept, xiii
degree of integration, 440
degree of marketology within
organization, 439–40
degree of persistence, 181
delays and deficits, 43
Delia, B., 505
deliberate, 68
deliberate role modeling, 68
deliver, 3, 8, 30, 105, 235, 243, 245,
258, 309, 339, 344, 348, 355, 359,
361, 365, 406, 436, 450
deliverables, 482
delivering superior value, vii, 32, 94,
200, 222, 248
delivering value, 69, 96, 102, 103, 113,
183, 184, 347, 353, 356, 401, 418
delivering value proposition, 113, 184
delivery, 53, 95, 182, 183, 224, 356,
357, 396, 400, 403, 416, 431, 480,
484
delivery only, 416
delivery platform, 396
delivery speed, 356
delivery timeliness, 228, 356
Deloitte, 123, 125, 127, 130, 449, 450
Deloitte Development LLC, 543, 557
Deloitte Touche Tohmatsu Limited
(DTTL), 516
Delphi process, 212
demand, xliv, 48, 181, 315, 332, 352,
395, 401, 403, 412, 419, 464
demand-side, 429
de Melo, Miguel Simoes, 573
Demirdjian, Z. S., xi, viii
democracy, 565
democratization, 410
democratization of contents, 410
democratized analytics, 413
demographic, 180, 186, 325, 329, 395,
417, 426, 487
demographic environment, 180
demographic shifts, 395
demonstration, 116, 444
demystifying, 530, 539
Deng and Dart Scale, 430
Deng, R., 413, 414, 440
Deng, S., ix, 430
Deng, Y., 550
Denhardt, J. V., 554
Denhardt, R. B., 554
Denisa, L., 304, 329, 332, 336, 350,
357
Denison, D. R., 66, 154
density, 180
departmental, 36, 46, 52, 54, 226, 464
Department of Business Administration
School Of Economics and
Management, 532
Department of Management and
Engineering, Linköping University,
528
Department of Mathematics and
Computer Science, 575
departments, 6, 7, 14, 16, 36, 40, 43,
45–7, 52–4, 56, 68, 85, 93,
99–102, 104, 122, 123, 141, 149,
153, 154, 169n16, 178, 182, 186,
189, 194, 205, 232, 295, 308,
314, 325, 349, 408, 413, 428,
429, 464
department stores, 349
dependence, 173
dependency, 48, 355, 378
dependent, 99, 100, 206, 302, 326
deploy, xli, 365, 404, 414, 429
deployment capability, 233
deployment of market-related
informational products, 53
depth, xiv, 99, 390n22, 440
deregulation, 568
derivative impact, 397
deriving organizational culture, 148
Desai, P. S., xv, xiii, xviii
description, xiii, 50, 80, 81, 246, 434,
473
descriptive, 49, 62, 73, 86, 107, 120,
131, 143, 155, 156, 190, 214, 219,
240, 266, 267, 323, 372, 387, 389,
408

Deshpande, R., ix, xii, 106, 138, 142,
430, 440
design, vii, x, xiii, xxxix, xl, xli, 1, 2, 4,
9, 13, 16, 17, 20, 23, 26, 27, 33,
35–169, 172–5, 178, 188, 189,
210, 212, 216, 218, 223, 226,
227, 231, 233, 234, 238, 239,
244, 245, 251, 252, 257, 260,
263, 264, 267, 275, 276, 283–7,
289, 290n30, 291, 292, 294, 295,
297, 300–2, 305, 307, 310–12,
319, 323, 334, 336, 338–40, 343,
346, 347, 351, 352, 354, 355,
357–9, 365, 366, 368, 370, 372,
386, 389n3, 389n4, 389n8,
389n9, 389n13, 393, 404, 406,
408, 413, 418, 419, 422, 428,
434–7, 443, 446, 447, 449,
470–2, 475n6, 477, 478, 484,
486, 488, 489, 491, 495, 496
design changes, 357
Desiraju, R., 310, 349, 353
desired maximum return on value
(DM-ROV), 248, 249
desired maximum value (DMV), 245–7
desired status (TO BE), 59, 232–6
desire for business, 356
desires, 55, 99, 222, 232–6, 245–9, 256,
331, 356, 426, 432
Dess, G., 91, 101, 102, 105, 113, 116,
117, 123, 126, 129–31, 136–8,
140, 142, 151, 154, 173, 174, 176,
182, 183, 186, 189, 195, 198–200,
202, 203, 205, 206, 210–12, 214,
215, 218, 223, 225–7, 245, 251,
253, 265, 300, 302–4, 307, 309,
311–313, 315, 316, 323, 324, 330,
332, 336, 357, 361, 363, 367, 418,
426
Dessinger, J. C., 575
Dessler, G., 75, 76, 78, 83, 85
Desson, K., 67, 146, 147
detached analytics (Random cases), 408
determinant, 431
deterrent, 79
Deusen, C. V., 349, 353
Devaughn Network, 573
Devaughn, S., 8, 248, 265
INDEX   617
develop, vii, viii, x–xiii, xiv, xv, xvii,
xviii, 8, 13, 14, 22, 27, 28, 38, 49,
50, 52, 53, 60, 68, 69, 92, 95,
102, 105, 113, 123, 127–9,
137–41, 146, 164, 169n17, 174,
177, 178, 180–2, 184, 185, 199,
210–12, 215–18, 223, 225, 226,
229, 232, 233, 235, 238, 239,
244, 253, 254, 258, 260–5, 276,
303, 313, 321, 325, 328, 342–4,
356, 357, 362, 369, 383, 384,
387, 402, 410, 411, 413, 417,
419, 423, 430–3, 435, 437, 447,
449, 473, 476, 486, 487
developed-market, viii, 411
developers, 49, 146
developing economies, 180, 368
developing new products, 137
developing new strategy, 260, 262
developing value, 113
development, viii, x, xi, xv, 14, 27, 52,
53, 68, 69, 95, 102, 106, 113, 129,
138, 140, 144, 174, 178, 182, 184,
210, 217, 218, 223, 226, 229, 233,
238, 239, 244, 263–5, 303, 321,
328, 356, 357, 362, 369, 402, 410,
419, 423, 430–3, 435, 437, 449,
476n15
device, 123, 329, 394, 395, 400, 403,
407, 410, 412, 418, 419, 436, 442,
443, 447
device mesh, 397
devices connectivity, 412
devoted high-level department, 439
Dholakia, N., ix
diagnosis, 250
diagnostic, 199, 408
diagonal direction, 27
dialogue, 321
Diamatopoulos, A., 92, 106, 428, 439
Díaz-Villavicencio, G., 517
Dickson, P. R., 118, 357
Didonet, S., 429
Diederich, D., 542
Diehn, D., ix
differ, 16, 56, 68
difference, 58, 68, 75, 78, 91, 93, 148,
197, 320, 321, 326, 332, 369
618   INDEX
different, xvi, xxxix, xli, xliii, 3, 5–7, 13,
14, 16, 26–8, 34, 37–42, 45, 46,
48–51, 53, 56, 57, 65, 68, 69, 76,
78, 79, 82, 83, 85, 93, 99, 102,
103, 112, 117, 118, 126, 129, 136,
137, 139, 141, 146, 148, 154, 164,
168n13, 173, 178, 183, 196–9,
214, 225, 229, 243, 253, 254, 260,
276, 280n6, 296, 303, 307, 308,
315, 316, 320, 321, 323, 326, 327,
331–3, 335, 338, 341, 344, 345,
348, 352, 359–62, 365, 366, 379,
387, 394, 396, 399, 402, 403, 407,
413, 424, 431, 433, 435, 439–41,
473, 475n4, 478
differentiation, 65, 345, 424, 430
differentiation-based strategies, 335
difficulties, 210
diffusion, 50
diffusion of metadata, 50
digital, xvi, 202, 394–7, 400, 401, 410,
412, 415, 421, 424, 449
digital business, 510, 559
digital citizens, 400, 410
digital connections, 421, 449
digital economy, 400
digital era, 401
digital experiences, 410
digital future, 395
digital interactions, 400
digitalization, 396
digitally enabled transparency, 394
digitally transmitted parameters, 394
digital marketing, 396
digital medium, 424
digital mesh, 397
digital platform, 525, 578
digital progresses, 412
digital psychology, 202
digital technology, 394
digital thing, 559
digital universe, 524
digital world, 410
digitization, 394, 396
dilemma, 556
diluted responsibility, 206
dimensions, 16, 22–6, 34, 38, 43,
68–70, 74, 79, 81, 97, 113, 124,
137, 150, 151, 168n11, 169n17,
178, 184, 202, 214, 215, 217, 218,
233, 234, 236, 238, 239, 263–5,
281n26, 323, 325, 341, 394, 407,
431, 435, 440, 478, 479, 482
D2Inf (data to information), 449
direct, 71, 180, 196, 215, 238, 261,
329, 337, 338, 340, 344, 348–50,
370, 394, 419
direct competitor, 337, 338
direct exchange of goods, 394
directing, 50, 54, 197, 198, 301, 304,
305
directing corporation, 196
direction, 2, 5, 18, 21, 27–32, 76, 77,
83, 146, 151, 161, 167, 194, 197,
198, 235, 258, 270, 273, 275, 279,
282, 288, 289, 301, 308, 329, 347,
365, 410, 427, 491, 492
direction modes (DM), 30, 161, 273,
286
directive, 212, 417, 441
direct mail stores, 349
direct marketing channel, 348
directories, 126
director of marketology, 49, 50
direct sales, 349
disagreement, 30, 77, 78, 352
disappointing market growth, 184
disasters, 403–4, 419
discarding, 332
discipline: academic side of the subject, viii
discipline of marketing, 569
disciplines, viii, ix, x, xiii, xv, 404
disclosure, 196
discontents, xxv, 545
discount stores, 349
discouraging interaction, 30
discourse, xxii, 528
discovery, 130, 205, 214, 406, 415
discrete business, 349
discussion, xviii, 10, 20, 34, 44, 52, 62,
63, 72, 73, 87, 88, 98, 102, 107,
108, 119, 120, 131, 132, 143, 144,
155, 157, 158, 175, 179, 189–91,
196, 201, 204, 209, 215, 216, 219,
220, 230, 239–41, 251, 252, 265,
266, 268, 270, 277, 299, 305, 309,
317, 322, 330, 333, 340, 346, 350,
354, 358, 360, 364, 367, 371, 373,

387, 390n22, 399, 409, 425, 433,
436, 442, 444, 446, 448, 450, 451,
474, 487, 488, 490–85
disks, 413
dispersed services, 48
disposing, 332
disruptive developments, 435
disruptive force, 401
dissemination, vii, xi, xliv, 2, 70, 117,
130, 189, 202, 262, 281n25,
295–7, 311, 318, 319, 374–6, 378,
384, 428, 447, 450, 483, 484
dissemination of market DIKII, 117,
483, 484
dissemination of market intelligence,
483, 484
disseminator, 199
dissimilar organizations, 173
distance is dead, 395
distant future (4–10 years), 411
Di Stefano, G., 97, 136, 140, 142
distinct entities, 403
distinctive, 91, 94–6, 98, 102, 103, 109,
344
distinguishing, xli, 93, 198, 320
distorting interaction, 30
distracting data points, 406
distributed, 394, 403, 408
distributed MMC, 56, 57
distributed set of machines, 403
distributed trust, 394
distributer, 43
distribution, viii, xi, xvi, 41, 42, 44, 93,
141, 180, 183–5, 345, 348–51,
357, 366, 368
distribution channel, 184, 348–50
distribution channel constraints, 184
distribution cost, 357
distribution of marketology products
across managerial levels, 41, 42, 44
distribution systems, 184, 349
distributive enterprise, xi
distributive managerial decision-making,
xi
distributive process, xi
distributor, 348, 349, 351, 431
disturbance handler, 199
divergent, 573
diversification, 366, 368
diversified media support, 102
INDEX   619
diversified role sets, 76
diversified units, 48
diversifying businesses, 369, 416
diversifying risk, 369
diversity, 424
division(s), 46, 49, 56, 93, 127
divisional intelligence manager, 49, 50
divisional intelligence projects, 49
divisional intelligence teams, 49
divisional marketology, 48, 49
divisional marketology team (DMT), 36,
48–9, 52
divisional organizational structure
(M-form), 38–9
division of labor in society, 518
Dixon, Donald F., xvi, xviii
Dixon, L. M., ix
DLM Forum, 503
DM. See direction modes (DM)
DM-ROV. See desired maximum return
on value (DM-ROV)
DMU. See decision making unit (DMU)
DMV. See desired maximum value
(DMV)
Dobbin, Frank, xiv, xviii
Dobbs, Richard, 547
Dobney, 322, 363
Dobni, C. Brooke, 429, 439
document(s), 365, 401
documented system/procedures, 357
Dodgson, Mark, 135–7, 140, 142,
229, 232, 239, 245, 249, 300,
309, 357
doing right things, 119, 200, 254
doing things right, 198, 200, 254
domain, 28, 102, 140, 400
dominance, xiii, 410
dominant culture, 68
Donald, F. Dixon, ix
Donaldson, T., 186
Donegan, Kevin, 92, 105, 106, 134,
137, 138, 140, 142
Dong, Xiaodan (Dani), 428, 430
Donnelly, Jr. James H., 525
Don, Parks, 513
double-edged sword, 212
doubleplay, 506
Downey, Jim, 179, 183, 225
downsizing, 515
downstream, 347, 350, 366, 367
620   INDEX
downstream collaborators, 366, 367
downward, 6, 146
Doyle, Peter, 8, 112, 116, 149, 151,
154, 173, 175, 177, 179, 182, 183,
185, 186, 188, 197, 198, 200, 209,
225, 226, 245, 251, 265, 296, 298,
299, 306, 309, 312, 314, 317–19,
323, 350, 357, 361, 418, 422
Drake, Robert, 401, 402
dramatic changing, 222, 223
Dranove, D., 173, 183, 323, 324, 336,
339, 345
Drejer, A., 97, 126, 127, 129
Dresner, Howard J., 61, 75–7, 79, 83,
85, 225, 226
drill, 80
drive, 178, 401, 403, 406–8, 411, 414,
431, 468, 469
drive for growth, 411
driven strategy, 515
driver analytics, 406
driver-based decision-making, 475n4
driver-based planning, 475n4
Driver, Michael J., 506
drivers, 141, 253, 342, 369, 406, 412,
415, 419, 475n4, 479, 480
drivers of collaboration formation, 369
drives, 341
drive strategy choice, 178
driving, 27, 30, 67, 69, 140, 246, 395,
405, 461, 462, 481
driving (accelerators), 261, 262
driving and restraining forces, 262
driving force, 262
drones, 411
Drucker, Peter, viii, ix, xiii, 92, 106, 111,
134, 135, 137, 140, 142, 281n18
Drucker, Peter F., viii, ix, xiii, 92, 106,
111, 134, 135, 137, 140, 142,
281n18
Dryden Press, 557
DSS. See decision support system (DSS)
dual-core approach, 138
Dubin, R., xiii
Dumas, Marlon, 3, 5, 254, 259, 261, 265
dummies, 524, 529, 574
dummies for dummies, 548
Duncan, W. Jack, 173, 183, 336, 339,
345
Dunie, Rob, 554
Dunmore, Michael, 149, 151, 177, 189,
225
Dunn, Mark G., 519
duplication of activities, 43
durability, 217
during-conducting, 484
Durkheim, Emile, ix
Dussault, Meg, 553
Dutta, Soumitra, 125, 130, 407, 408, 412
DUV, 546
Duysters, G., 97, 112, 126, 127, 129,
258
dyadic coopetition (win-win-lose), 366
Dyer, Andrew, 504
Dymond, Lisa, 504
dynamic(s), 2, 3, 6, 11, 13, 22, 33, 53,
66, 68, 69, 79, 83, 122, 126, 150,
174, 176, 184, 197, 213, 252, 256,
259, 291, 292, 299, 300, 318, 319,
324, 327, 333, 335, 351, 361, 365,
366, 369, 394, 417, 418, 429, 432,
476n15, 487
dynamic buying experience, 417
dynamic capability, 11, 67, 90, 92, 93,
97, 106, 151, 228, 344, 432
dynamic capability view (DCV), 335,
336, 359
dynamic circumstances, 3, 252, 418, 449
dynamic competitive markets, 419
dynamic competitive success, 6
dynamic content, 476n15
dynamic innovation, 429
dynamic managerial capabilities, 498
dynamic manner, 449
dynamic marketing behavior, 498
dynamic model(s), 13
dynamic model of organization design,
13
dynamic organizational culture, 65, 66,
68, 72, 79, 148
dynamic organizations, xxxix, 91, 255
dynamic person, 95
dynamic-related, 176
dynamics of channel, 184, 324, 351,
361, 487
dynamics of corporates, 83
dynamic system, vii, 11
dynamization, 565

dysfunctional (negative or restraining)
effects, 67
dysfunctional relationship, xiii
Dyson, Robert G., 179, 183, 189, 195,
196, 200–3, 207, 209–12, 214, 225
Dyson sphere, 419
E 574
early-adopters, 544
early warning systems, 175
earth, 39, 167n2, 395
ease of use, 400
Easley, Richard W., xvi, xviii
easy, 78, 205, 320, 405, 413, 415
easy-access flow of market information,
320
Ebeling, H. W., 106, 229
Eburon Delft Academic Publication, 563
e-business, 122, 125, 127, 131, 132,
329, 338
e-businesses organizations, 127
Eckerson, Wayne W., 49, 50, 52–5, 57,
59, 61, 168n7, 413–16
ecological, 13, 180, 181, 324, 352, 432
ecological environment, 180, 181, 324,
352, 432
ecological model of organization design,
13
ecological systems, 432
ecology, 129, 194, 195
e-commerce, 329, 338, 410
e-competition, 329, 338
Economia-Seria Management, 523
economic(s), viii, ix, x, xi, xii, xiv, xv,
xviii, 37, 93, 129, 135, 180, 181,
196, 212, 243, 324, 328, 329, 331,
351, 352, 363, 366, 394, 395, 404,
413, 424, 432, 442, 487
economic behavior, xii
economic benefits, 181
economic circumstances, 329, 331
economic environment, 180
economic goods and services, xi
economic impacts, 413
economic insights, 501
economic interactions, 432
economic interconnectedness, 395
economic journal, 565
INDEX   621
economic management, 432
economic power, 395
economic power shifts, 395
economic progress, 196
economic sector, 37
Economics Meets Sociology in Strategic
Management, 517
Economics of Engineering Decisions,
economic theory, viii, x, 404
economic theory of information, 404
economic value, 366
Economic Value of Information (EVI),
405, 458, 459
Economic value to customer (EVC),
344
economies of scale, 368
The Economist, 418
Economist Intelligence Unit (EIU), 367,
370, 419, 421, 422
The Economist Newspaper Limited,
519
economy, 207, 320, 394, 395, 400, 421,
427, 431
Economy, Peter, 529
ecosystems, 172, 173, 179, 192, 202,
366, 410
e-customer, 329, 338
Eden, Colin, 174, 176, 185, 186, 189,
223, 225, 226, 306, 308, 312–15,
318, 320, 326, 350, 357, 418, 426
Edgar, William B., 65, 97, 101, 102,
105, 106, 111, 124, 125, 129, 229,
245, 251, 298, 311, 315
Edinburgh, 523, 558
Edinburgh Business School Heriot-Watt
University, 523, 558
Edison Research, 421, 422
education, 13, 83, 329, 331, 400
Educational and Psychological
Measurement, 565
Educational Research International,
580
educator(s), 84
Edward Elgar Publishing, 500, 513, 525,
566
Edwards, D. J., 546
Edwin Lee, 544
effect, x, 70, 180, 236, 419, 427, 431
622   INDEX
effective, xii, xli, 6, 8, 13, 42, 48, 51, 53,
54, 56, 58, 60, 61, 70, 71, 76, 78,
91, 95, 116, 125, 129, 130, 133,
138, 140–2, 146, 174–6, 178, 202,
204, 222, 226, 227, 232, 233, 236,
250, 252, 255–9, 264, 295, 303,
304, 306–8, 311, 313, 314, 322,
343, 347, 365, 368, 369, 402, 406,
407, 420, 424, 472
effective brand management, 419
effective communication, 95, 145, 148,
153–5
effective decision-making, 30, 117, 204,
223, 257, 311, 449
effective decisions, xl, 3, 8, 10, 28, 43,
51, 78, 105, 176, 184, 248, 259,
296, 308, 313, 334, 400, 402, 406,
434, 472
effective leadership, 369
effective manner, 23, 81, 147, 199,
232
effective market-related decision-making,
53, 227, 306
effectiveness, 10, 13, 33, 53, 56, 71, 83,
111, 116, 125, 149, 153, 154,
169n20, 198, 200, 212, 223, 226,
227, 229, 232, 240, 242, 254–5,
258, 259, 264, 311, 313, 323, 341,
352, 357, 368, 373, 385, 386, 407,
424, 432
effectiveness-based, 93, 313
effectiveness role, 226, 227, 311
effective strategies, 178, 185, 222, 232,
447
efficiency, 38, 53, 56, 111, 116, 149,
198, 200, 212, 226–9, 254, 264,
341, 352, 357, 366, 368, 418, 432
efficiency-based, 93
efficiency role, 226, 227, 368
efficient actions, xl, 3, 8, 10, 28, 51, 78,
105, 226, 227, 248, 252, 259, 296,
308, 313, 334, 406, 434, 472
efficient action-taking, 30, 117, 223,
227, 228, 311, 449
efficient manner, 51, 175, 199, 254,
256, 449
efficient market-related action-taking,
30, 256, 257, 295, 304, 306, 313,
322
efficient performance, 3, 8, 78, 198, 226,
227, 252, 255, 259, 264, 417, 428,
472
effort(s), xv, xvi, 48, 75, 141, 185,
227–9, 248, 407, 431
EFQM. See European Foundation for
Quality Management (EFQM)
egalitarianism, 66
EIS. See executive information systems
(EIS)
Eisenhardt, Kathleen M., 97, 106, 196,
199, 200, 202, 203, 205
EIS evolution, 392, 437–8
Eisner, Alan, 517
Ekerson, Wayne W., 3, 254, 257, 259,
300, 307, 330, 332, 336, 361
Ekonomika Ir Vadyba, 536
Elam, Joyce J., 53–5, 57, 59, 210, 212,
215, 225–7, 229, 232, 239
El-Ansary, A. I., ix
Electrical Engineering and Computer
Science (EECS), 513
electricity issues, 427
electronic(s), xvi, 24, 127, 146, 147,
175, 211, 315, 329, 338, 349, 355,
357, 360, 400
electronic appearance, 360
electronic business, 24, 127, 329
electronic capabilities, xvi, 357
electronic commerce (e-commerce), 24,
329, 338, 410
electronic communication, 146, 147,
357
electronic competitor, 338, 360
electronic customer, xvi, 211, 329, 357,
360
electronic devices and solutions, xvi, 329,
400
electronic infrastructures, xvi
electronic market, xvi, 24, 175, 315,
329, 338, 357
electronic marketing orientation, xvi
electronic marketspace, 338
electronic space, 329, 338, 349
electronic stores, 349
electronic word of mouth (e-WOM), 211
elements, xiv, 3, 4, 11, 13, 14, 25, 26,
37, 38, 66, 90, 99, 123, 136, 148,
168n15, 177, 178, 188, 214, 224,

231, 254, 303, 316, 323, 324, 328,
329, 336, 341, 345, 351, 356, 368,
375, 377, 390n21, 393, 410, 411,
426, 429, 472, 478
Elena, Rocco, 300, 367, 370
Elg, Ulf, 431
Elhag, T, 546
e-life, 329, 338
eliminating, 405
Elliott, Timo, 205, 206, 209, 215, 218,
415, 416
Elmuti, Dean, 302, 367, 370
Elsevier Ltd, 537
email, 426, 440
e-market, 30, 71, 129, 130, 141, 142,
154, 239, 250, 329, 338, 432
embedded, 4, 400
embedded business process, 4
embedded devices, 400
embedded with electronics, 400
embedding analytics, 502
embracing the future, 435, 473
e-meetings, 147
Emerald Group Publishing Limited, xxiv
emergence, viii, 217, 402, 406, 420, 423
emergency chat, 427
emergent, 574
emerging, 174, 175, 180, 184, 199, 225,
324, 329, 335, 353, 404, 412, 422
emerging changes of consumers, 427
emerging market entrepreneurs, 422
emerging markets, 184, 324, 422
emerging matters, 174, 353
emerging opportunities, 174, 180, 184,
329
emerging risks, 174, 175
emerging rivals, 335
emerging societal landscape, 435
emerging submarkets, 184
emerging technologies, 180, 331, 412
emerging threats, 174, 180, 184
emerging trends, 174, 184, 321
Emerson, Jed, 8, 247, 248, 251, 265
emotion, 200
emotional, 211, 212, 328, 332, 421
empirical, viii
empirical investigation, viii
employee behaviors, 126
employee characteristics, 186, 430
INDEX   623
employee commitment, 185, 253, 308
employee efficiency, 418
employee incuriosity, 430
employee mindset, 432
employee pay, 37, 186
employee performance, 91, 178, 185,
186, 188, 196, 253, 429
employee response, 429
employees, 37, 68, 70, 83, 185, 186,
188, 194–6, 308, 325, 360, 399,
422, 425, 429, 431, 432
employee satisfaction, 91
employee viewpoint, 431, 432
employment, 13
empowered, 400, 412
empowering, 164, 236, 276, 352, 362,
368, 413
empower-winning, 571
enablement, 78
enablers/IT staff, 3, 133, 324, 398
enabling forces, 421
enabling technology, 84, 129, 257, 421
encoding, 145
encouraging culture, 447
encyclopedia, xxv, 548
encyclopedia of applied physics, xxv, 548
ending, 38, 117
energy, 419
energy innovation, 411
engage, xi, xii, 69, 185, 245, 326
engagement, 93, 412, 418, 442
engineering, ix, 122, 172, 174, 175,
279, 292, 323–72, 387, 393, 404,
472
engineering businesses, 329
engineering capabilities, 355
Englewood Cliffs, xxvi
Eng Wah, L., 540
enhanced network structures (modular or
virtual organizations), 125
enhancing, xvi, 50, 53, 59, 79, 111, 223,
225, 352, 362, 405, 417
Enis, Ben M., ix, 439
enough about data, where’s the
information?, 415
Ensign, P. C., 349, 353
ensuring success of, 53
ensuring voice, 369
entering a new business, 140
624   INDEX
enterprise, vii, xxxix, 4, 41, 173, 294,
394, 478
enterprise 2.0, 549
enterprise alignment, 1, 13–17, 33
enterprise app stores, 397
enterprise architecture, 57
enterprise asset, 404
enterprise budget plan, 99
enterprise business intelligence, 443
enterprise business intelligence maturity
model (EBIMM), 414
enterprise cloud, 457
enterprise collaboration, 412
Enterprise content management (ECM),
412
enterprise costs, 410
enterprise data management maturity
model, 414
enterprise data warehouse (EDW), 4,
130, 224, 415
enterprise efficiency, 398
enterprise email archives, 440
enterprise focus, 416
enterprise functional texture, 14
enterprise growth, 398
enterprise informational architecture
(EIA), 412
enterprise information management
(EIM), 49, 407, 412
enterprise information system (EIS), 124,
392, 437–8, 442, 449
enterprise internal dynamics, 432
enterprise level, xxxix, 112
enterprise marketing management, 402,
432
enterprise marketology, 49, 203, 452
enterprise marketology maturity, 234,
439–41, 466, 467
enterprise marketology team (EMT), 49
enterprise metrics framework, 414
enterprise mobile devices, 412, 443
enterprise mobility, 412
enterprise performance, xliii
enterprise portals, 412
enterprise profitability, 94, 123, 417,
432, 487
enterprise resource planning (ERP), 41,
56, 125, 129, 130, 168n3, 415
enterprise risk management, 56
enterprise survival, 123, 487
enterprise system (ES), 437, 438
enterprise-wide, 36, 46, 52, 232, 236
enterprise-wide coverage, 439
enterprise-wide marketology strategy, 232
entire business organization, 31, 32, 279,
282, 287–9, 293, 373, 386, 388,
471, 492, 493
entire organization, 16, 137, 295, 315,
320, 408, 440
entity, 194
entrance of competitors, 184
entrepreneur, 199, 400, 422
entrepreneurial, 345
entrepreneurial Orientation, 69, 90, 429
entrepreneurial thrust, 345
entrepreneurship, 69, 90, 185, 429
entrepreneurship orientation, 69, 90, 429
entry barriers, 334
envinternal analysis, 172, 176–8
envinternal business analysis, 172, 176–9,
192
environment, xiii, xxxix, 3, 38, 173, 302,
392, 482
environmental, 43, 53, 104, 136, 150,
151, 153, 154, 175, 176, 178, 181,
182, 200, 280n8, 307, 331, 335,
341, 343, 351, 352, 355, 356, 368,
406, 422, 426, 429, 432, 485
environmental analysis, 175
environmental change, 136, 176
environmental complexity(ies), 200
environmental considerations, 432
environmental dynamics, 97
environmental factors, 307, 343, 351,
352, 356, 368
environmental forces, 181, 429
environmentally responsible products, 181
environmental requirements, 335
environmental scanning, 175
environmental stakeholders, 178, 182
environmental sustainability, 181, 422
environmental uncertainty, 151
environmental variation, 568
environment based competencies, 85
environment changes, xii, 67, 68, 176,
180, 200, 213, 222, 223, 225, 391,
399–409, 420, 440, 442, 447, 449,
472–4, 494

environment complexity, 148, 151, 181,
222
environment condition, 3, 38, 46, 67,
69, 70, 176, 196, 252, 341, 356
environment protection, 403
environment turbulence, 148, 181, 200,
222, 429, 487
epistemological, 566
epistemological assessment, 566
EPS, 253
Epstein, Marc, 515
equals, 39, 42, 93, 253, 327
equations, 480
equilibrium, 501
equipment, 151, 345, 355
equitable treatment, 198
equities, 92, 99
equity financing, 345
equity investment, 366
Ericsson, 426, 427
Ericsson Consumer Insight Summary
Report, 521
Ernst and Young Global Limited
(EYGM), 521, 522
ERP applications, 130
escalation of commitment, 211
Esfidani, Mohammad Rahim, 309, 311,
314, 318, 336, 345, 361, 367, 418,
426, 443, 445, 448
Eshuis, Rik, 527
e-Skills, 510
Esomar, 320, 323, 424
Esomar industry report, 521
espoused beliefs and values, 66
essential, xxxix, 3, 13, 41, 141, 148, 198,
205, 299
essentials of health care marketing, 504
establish, 102, 206, 370, 414
established function, 16, 23
established marketology, 16, 23
established unit, 16
establishment and replication, 430
Esteban, A, 430, 440
Este, R. A., 13
estimation, 129
ethical, 194, 196, 199, 211, 337, 355
ethical concerns, 337
ethical decision-making, 211
ethical environment, 194
INDEX   625
ethical leadership, 337
ethical value, 196
ethics, 181, 198, 211, 243
Eth Zurich, 528
etiology, 565
ETL. See extraction transformation load
(ETL); extract, transform, and load
(ETL)
ETL developers, 49
ETL server, 49
Eunson, Baden, 66, 146, 148, 149
EURAM–The European Academy of
Management Second Annual
Conference, 513
Europe, 514, 540
European Foundation for Quality
Management (EFQM), 253–5, 258,
265, 281n26, 324
European Journal of Information
Systems, 545
European Journal of Innovation
Management, 505, 530
European Journal of Marketing, xx, xxv,
xxii, xxiii, 501, 505–7, 509, 510,
521–3, 526–30, 534, 542, 544,
546, 548, 551, 552, 559, 560, 567,
569, 571, 573, 575
European Journal of Operational
Research, 577
European Management Journal, 541
evaluable, 232
evaluate, x, 31, 200, 253, 258, 306, 313,
360, 370, 412, 459, 461, 470, 485
evaluate options, 485
evaluating MMC, 59
evaluating strategy, 197, 223, 306, 341,
428
evaluation of market DIKII, 117, 130
Evans, H. Matt, 179, 183, 189, 195,
202, 203, 205, 225, 226, 306, 313
Evelson, Boris, 203, 205, 209, 215, 218,
415, 416, 441
events, x, 68, 214, 426
ever-changing business environment, 432
ever-changing environment, 85, 91, 164,
204, 320
ever-changing external conditions, 3,
123, 252
ever-changing internal situations, 3, 252
626   INDEX
ever-changing markets, xiii, 228
ever-expanding global networks, 411
ever-fluctuating, 213
everybody and every business always look
for success, 479
Everyman’s Library, 548
everything gets hacked, 427
evidence, 510, 518, 533, 537, 547, 549,
552, 576
evidence-based, 546
evolution(s), xlivn7, 124, 129, 217, 392,
393, 430, 437–9, 474, 476n15,
477, 479–81
evolutionary, 91, 124, 415, 437, 439,
485
evolutionary algorithms, 498
evolutionary generations of business
intelligence, 415
evolutionary relationship, 91
evolutionary stages of IT application, 124
evolution of enterprise information
systems: from MIS to marketology,
392, 437–8
evolution of marketology, xlivn7, 477,
479–81
evolution of societies, 558
evolve, 76, 99, 154, 215, 410
evolving technologies, 412
e-work, 329, 338
exactitude, 404
exalted, 61
exam, 569
examination, 22, 58, 178, 184, 196,
307, 323
excel, 81
excellence, 53, 168n6, 253–5, 258, 265,
402, 408, 411, 440
excellent analytical, 81
excessive focus on costs, 139
excess products, 348
exchange(s), xii, 32, 112, 175, 235, 243,
245, 248, 316, 332, 348, 359, 394,
426, 431
exchange-based thought, 431
exchange transactions, 175
exchanging value with market, 422
exclusive, xiii, 43, 351
exclusive (limited) marketing channel,
351
execute, 56, 81, 200, 228, 231, 306,
449, 470
executing strategy, 306, 341
execution, 30, 38, 97, 116, 129, 221–3,
225, 227, 231–2, 240, 257, 343,
392, 449–51, 482
executional, 307, 482
execution process, 559
execution talent, 419
executive action, xix, xxi, 498, 517
executive decision making, xxvi 561
executive information systems (EIS),
124, 392, 437–8, 442, 449
executive management, 441
executives, xiii, xl, xlii, 8, 10, 30, 31,
40–2, 46, 49, 50, 55, 58, 59, 61, 69,
71, 75, 78, 82–4, 99, 105, 112, 128,
129, 141, 146, 149, 153, 154, 176,
188, 194, 202, 216, 225–7, 233,
238, 244, 245, 248, 250, 252, 253,
258, 259, 261, 295, 297, 303–9,
313, 318, 322, 323, 334, 355, 357,
374, 378, 379, 382, 394, 399, 402,
404, 409, 413, 414, 417, 423, 432,
434–7, 441, 449, 468, 485
executive scanning, 505, 513
executive steering committee, 233
executive summary-flipping, 500
executive support system, 126
Exeter, xxii, 526
exigency, 485
EX-IN mode: from outside to inside, 149
exinternal (external-internal), 136, 307
exinternal analysis, 301, 359, 364
exinternal business analysis, 280n7, 291,
300, 307–9
existing competitors, 338, 340
exit barriers, 334, 337, 344
exit probability, 355
exosphere, 167n2
exosphere: 700–10,000 km (440–6,200
miles), 167n2
expand collaboration, 370
expanded, vii, xiv, xvii, xviii39, 175, 217,
365, 432
expanding channel engagement, 418
expanding cooperation, 357
expansion, xv, 217, 311, 338, 351, 416,
420, 423, 440, 483, 484

expansionist, 343
expansion of big data, 423, 440
expectations, 37, 75, 76, 141, 174, 185,
196, 197, 205, 245, 324, 328, 329,
331, 342, 369, 400, 437
expected value, 252–4, 328, 329, 359,
365
expense of organization, 77
experience, ix, 40, 43, 82, 95, 104, 105,
211, 353, 356, 357, 365, 369, 396,
397, 400, 410, 415, 417, 419, 420,
430, 484
experience-based, 484
experience based competencies, 105
experience curve, 61
experiential field, xii
experiment, 484
experimental study, 509
experimentation-based, 484
expert, 49, 54, 77, 79, 82, 83, 188, 212,
374, 399, 435
expert systems, 126
explaining, ix, 21, 105
explanation, viii, xiii, 34n10, 62, 73, 86,
107, 120, 131, 143, 155, 156, 190,
217, 219, 240, 266, 267, 372, 405,
427
explicating, 572
explicit, 127, 139, 250
explicit forcing, 139
explicit knowledge: knowing about, 127
explicit market-related informational
needs, 250
explicit reasoning, 211
explicit rewards, 68
exploitation, vii, xlivn4, xlivn5, 2, 46, 51,
130, 189, 227, 258, 281n25,
295–7, 311, 318, 319, 374–6, 378,
384, 392, 402, 432, 447, 450, 451,
453–5, 471, 474, 483, 484, 494
exploitation of market DIKII, 117, 223
exploiting, 31, 79, 85, 128, 228, 235,
251, 256, 258, 366, 412, 440
exploiting: implementing, 138
exploration, xliv, 204, 485, 486
exploratory, 505, 530, 565
exploratory survey, xx, 512
explore, 80, 225, 256, 303, 324
explorer, 80, 416
INDEX   627
exploring: creating, 138
explosion, 561
explosion of innovation, 415
exposure, 331
exposure within market, 325
extended, 414, 431
extending, 281n26, 393, 472
extending the marketing concept, xxv,
547
extension, 394, 403, 431, 476n15
extensive data usage, 407
extent of marketology, 85
external, 1, 5, 8, 28, 46, 49, 56, 67, 70,
71, 76, 78, 83, 92, 95, 97, 102,
104, 106, 136, 137, 141, 142, 145,
146, 149–51, 153, 154, 164, 176,
182, 200, 204, 229, 231, 243, 250,
276, 280n6, 303, 313, 324, 335,
342, 359, 360, 390n21, 418, 483
external adaption, 67
external analysis, 24, 301, 307, 359, 364,
380, 383, 488
external business analysis, 172, 176–8,
180–5, 190, 192
external communication, 153, 154
external condition, 3, 38, 69, 123, 141,
213, 214, 252, 396, 402, 486
external data, 81, 407, 440
external-direct, 484
external-effectiveness, 150
external factors, 18, 46, 70, 135, 172,
177, 181, 187–9, 271–3, 308, 341,
359, 396, 418, 429, 479, 480
external forces, 149, 151, 152, 336
external-indirect, 484
external information and technology, 130
external interaction, 15, 18, 149, 165
externalities of decisions, 211
external market, xxxix, 178, 426, 429,
432
external marketing, 429, 431, 432
external marketing (focused on
customers), 431
external marketology, 2, 8, 33, 189–90,
217, 238, 264, 298, 310, 311,
375–7, 379, 384
external market orientation, 429, 432
external/market oriented, 141
external moderation, 527
628   INDEX
external/outsource data sources, 399
external relationships, 125, 432
external stakeholder analysis, 172, 302,
303, 312
external stakeholders, 4, 5, 11, 15, 18,
23, 37, 44, 148, 153, 172, 174,
185, 186, 188, 192, 194–6, 243,
267, 280n10, 301, 308, 312, 324,
325, 359, 426, 445
external/strategic, 152
extractable from social groups, 402
extracting business value, 399, 407
extraction transformation load (ETL), 4,
49, 51, 130, 168n5, 437, 475n12
extract, transform, and load (ETL), 4,
49, 51, 130, 437, 475n12
extranets, 126, 147
extraordinary speed, 402
extreme low energy servers, 397
EY, 394, 398, 406, 408, 411, 417, 436,
441
eyes of stakeholders, 360, 364
F Farrell, M., xiii, 429
Fabel, M., 418
Facebook, 320, 435
face-to-face discussions, 204
face-to-face visiting, 102
facilitate, xlii, 22, 28, 30, 46, 51, 58,
106, 164, 175, 223, 225, 226, 228,
232, 257, 258, 260, 294, 314, 347,
386, 406, 407
facilitation and acceleration, 30
facility, xlii, 6, 13, 22, 28, 30, 46, 51,
57, 58, 61, 67, 90, 106, 139–41,
164, 174, 175, 186, 223, 225, 226,
228, 232, 235, 254, 257, 258, 260,
294, 314, 347, 348, 355, 386, 406,
407
fact-based consulting, 424
fact-based management, 407
fact-driven, 417
factor, xiv, xxxix, 5, 13, 18, 43, 46, 56,
59–62, 70, 129, 135, 136, 172–4,
176–82, 184, 186–90, 192, 248,
261, 270–4, 280n6, 301, 307, 308,
324, 329, 331, 333, 336, 341–3,
345, 351, 352, 354, 356, 358, 359,
361, 363, 368, 369, 393, 396, 410,
411, 418, 429, 472, 479
Faculty of Business and Law, 581
Faculty of Management, 498
Fahey, L., 323, 324, 336, 339
Fahy, J., 91, 101, 102, 105, 113, 116,
117, 226
fail, xxxix
failure, xv, xxxix, 5, 60, 110, 139, 213,
344, 410, 479
failure to perceive, 139
fair, 24, 27, 159, 271, 284, 288, 344
fair competition, 37, 181, 186, 339
fair price, 180
Fall, xxi, xxii, xxviii, 504, 515, 516, 532,
533, 579
false/distorting, 30
family, xxxix, 329, 331
family-owned, 37
Fang, S.-R., 428
FAO, 175
Farley, J. U., 430
Farnsworth, D., 580
FAROUT-based techniques, 485
Farrell, M. A., 69, 92, 106, 110, 117,
135–7, 139, 140, 142, 149, 151,
188, 258, 261, 314, 316, 318, 319,
321, 429
farthest to buy, 327
fast company, 500
faster decisions, 449
Fast Future Publishing Ltd., 571
fatalism, 66
Faules, D. F., 69–71, 145–9, 151, 154
features, 43, 114, 116, 117, 186, 222,
223, 236, 304, 323, 325, 335, 347,
435, 441, 468, 478, 482–3
features of products, 332, 352
federal government, 185
federated, 36, 46, 48–52, 204, 447
federated BICC/MICC/MMC, 204
federated conference on computer
science and information systems,
556
federated marketology organization, 49,
50
federated marketology skeleton, 49
federated marketology teams, 49

feedback, 59, 125, 141, 145, 223, 232,
249, 295, 316, 356, 369, 432,
483–4
feeling the heat, 395
Felicia, A., 505
Felton, P. A., xiii, 429
Fernandes, N., 570
Fernando, A. C., 173, 183
Ferrell, O. C., ix, xiii, 431
Feurer, R., 91, 101, 102, 105, 113, 116,
117, 226, 251, 310
Fiegenbaum, A., 223, 226–8, 232, 239,
311, 312, 316, 323
fields, xi, xv, xxxix, 81, 83, 163, 243,
275, 289, 320, 322, 368, 371, 386,
400, 421, 433, 435, 436, 472
Fields, E., 414, 415
field tests, 423
fight for territory, 320
figurehead, 199
Fill, C., 149, 176, 189
filter, 80
final consumers, 347, 348
final goods, 347, 348
final target, 475n12
finance, ix, xxxix, xlivn6, 13, 14, 50, 56,
57, 59, 83, 84, 115, 178, 182, 225,
226, 243, 244, 337, 345, 355
finance-access to capital, 345
finance market, 316
financial, 48, 69, 90, 92, 93, 99, 101,
199, 200, 243, 248, 250, 251, 253,
321, 324, 352, 368, 404, 405, 413,
485, 486
financial assets, 90, 92, 93, 99, 404
financial awareness, 95
financial based competencies, 104
financial capability, 352, 353
financial capital, 43
financial challenges, 68
financial constraints, 178
financial consultancy services, 553
financial credit, 353
financial evaluation, 357
financial forces, 406
financial intermediaries, 183
financially cautious buyers, 180
Financial Management Training Center,
521
INDEX   629
financial performance, 70, 90, 91, 105,
169n17, 178, 254
financial perspectives, 53, 253
financial position, 355
financial publics, 183
financial reporting, 475–6n13
financial reports, 125
financial resources, 178
financial return, 37, 186
financial risk, 368
financial role, 93, 199, 226
financial services, 407
financial situation, 337
financial strength, 357, 360
Financial Times (FT), 508, 539, 543,
559, 564, 567
financial weaknesses, 178, 357
financing, 303, 345, 351
Finch, J., xix, 500
finding, viii, x, 24, 139, 206, 328, 393,
406, 415, 424
finding solutions, xvi, 424
Finish Journal of Business Economics,
540
Finkelstein, A., 536
Finkelstein, S., 531
Fink, G., 514
Finland, 510, 544
Firat, F., 517
firm, 30, 31, 54, 58, 102, 113, 162, 177,
178, 182–4, 196, 215, 244, 253,
261, 274, 281n21, 287, 288, 334,
349, 365, 419, 426, 431–3
firm associations, 178
firm financial performance, 576
firm infrastructure, 113
firm limitation risks, 184
firm performance, 506, 511, 515, 539,
545, 553, 568, 576
firm personalities, 419
firm-retailer relations, 433
firm value, 550
Firsirotu, M. E., 71
first-line customers, 351
fiscal responsibility, 37, 186
Fischhoff, B., 500
Fisher, T., 413, 414
Fisk, G., ix
fit, 38, 48, 113, 114, 123, 355, 369
630   INDEX

fitting approach, 441 Forbes, 499, 511, 543, 554, 560, 573
FitzRoy, P. T., 419 Forbes Insight, 499
five forces model, 182 force field, 129, 261
five vs. of big data, 402, 409, 455 Ford, D., 313, 363, 366, 370
fixed assets, 331 forecast, 104, 129, 176, 258, 338, 401
fixing data errors, 81 foreign government, 185
F-Jardon, C. M., 93, 101, 102, 124, foresight-based, 258
125, 127 foresights, 95, 104, 129, 175, 250, 258,
flat, 558 408, 424
Fleisher, C. S., 118, 125, 130, 135, 140, foresight strategy, 546
142, 151, 154, 173, 175, 179, 182, forestalling, 516
185, 189, 195, 196, 205, 225, 226, formal, 27, 38, 53, 68, 76, 84, 145, 146,
229, 247, 251, 265, 300, 304–7, 149, 153, 186, 194, 204, 225, 332,
311, 314–16, 318, 321, 323, 324, 404
329, 332, 336, 350, 357, 361, 367, formal governance of MMC, 53
418, 422, 426 formal groups, 76
Fletcher, J., 513 formalization, 535
flexibility, 38, 48, 69, 70, 95, 181, 203, formally, 30
206, 231, 254, 355, 356, 403, 417, formal organization, 145, 225
440 formal relationship managers, 84
flexible, xxxix, 61, 69, 83, 126, 202, formal requests, 204
204, 212, 215, 228, 345, 447 formal statements, 68
flexible decision-making style, 215 formal styles, 27
flexible decisions, 215 formal system of authority, 38
flexible operations, 126 formation, 89, 217, 356, 366, 368, 369,
flexible production operations, 345 421
flipping, 500, 525 formation and agreement, 214, 366, 368
Florida, 514, 580 forming, 24, 58, 76, 118, 164, 228, 233,
Florin, J., 508 246, 276, 312–14, 334
fluctuation, 181 Form, Organize, Consider, Understand,
flying cars, 419 and Set (FOCUS), xli, xlii, 1, 2, 10,
focal marketology, 48 20, 21, 34, 36, 44, 52, 62, 65, 72,
focus, 150, 301, 310, 318, 378, 416, 75, 87, 90, 98, 110, 119, 122, 131,
441 133, 143, 145, 155, 165–7, 173,
focused, 16, 53, 56, 59, 69, 105, 179, 190, 194, 201, 209, 215, 219,
114–16, 203, 212, 215, 226, 258, 222, 230, 239, 243, 251, 265, 277,
259, 297, 321, 335, 414, 418, 431, 278, 293, 299, 305, 309, 317, 322,
437, 441, 484 330, 333, 340, 346, 350, 354, 358,
focused strategies, 335 364, 367, 371, 388, 392, 399, 409,
focusing on people, 199 425, 433, 436, 442, 444, 446, 448,
followers, 198, 200 450, 474, 479–85, 487–9, 491,
following delivery, 356, 357, 403, 480, 492, 494
484 formulating, 129, 200, 236, 239, 257,
following up, 262 306, 313
follow-through, 76 formulation African, 507
follow up, 117 for-profit, 37, 362
food, 411, 427 Forrester, 203, 205, 206, 209, 215, 218
food chain transformation, 411 Forrester consulting, 523
Food Safety, 522 Forrester Research, 511, 521, 523

The Forrester Wave™, 203, 205, 206,
209, 215, 218
fortune 500, 549
Forum, 500, 503, 506, 518, 528, 566
Forum Corporation, 500
forward, 6, 7, 338, 347
forward integration, 338
fostering, 69, 139, 140, 149, 254, 369
foundation, viii, xv, xvi, xviii, xxxix, 49,
112, 281n26, 303, 318, 324, 359,
362, 391–3, 407, 409, 415, 425,
441, 443–5, 447, 451, 460–2,
471–4, 478, 494
foundation of strategy, 527
Foxall, G., ix, 106, 112, 117, 253, 261
fracturing social fabric, 395
fragile, 501
fragmentation, 65
fragmented, 66
Frambach, T. R., 314, 316
frame of reference, 148
framework, viii, xvii, xxxix, xli, xlii, xliii,
xliv, 2, 3, 18, 21–3, 37, 38, 59, 64,
65, 74, 75, 84, 110, 122, 133, 145,
150, 151, 163, 165–7, 168n12,
169n19, 173, 176, 194, 214, 217,
218, 221–5, 229, 230, 238, 239,
243, 263–5, 278, 279, 279n1,
280n5, 280n7, 280n9, 280n15,
282, 283, 289, 293, 307, 308, 329,
365, 366, 388, 389n7, 389n17,
392, 410, 411, 414, 416, 449, 450,
474, 487–94
framing the future, 435
franchise organization, 349
franchising, 366
Frank, B., 505
Franklin, A., 569
Franklin, D., 394
Frankus, R., 502
Frans. A. J., 105, 106, 140, 142
Franz, P., 3, 5, 11, 251, 253, 255–8,
265, 297, 298, 310, 312, 326, 426
fraud detection, 407
Frazier, G. L., 349, 353
Frechette, H., 69
freedom’s ragged march, 395
Free Press, 500, 515, 518, 541, 558,
559
INDEX   631
Fremantle, 533
Frenchs Forest, 562
French, T., 512
frequency, 356, 378, 400
frequent change, 410, 426
frequently used, xli, 280n6, 430
frequent performance feedback, 369
Friedman, D., xv, xviii
Friedman, L. G., 92, 106, 110, 117,
118, 259, 261, 310, 311, 349, 353
Friedmann, R., 92, 106, 110, 117, 118,
259, 261, 310, 311, 349, 353
Friedman, T., 507–9, 518, 533
Friess, P., 412
Frizzelle, G., 550
from market research to strategic insight,
552
front-end technologies, 413
Frontiers, 562
frontiers in marketing thought, 562
front-line level, 124
frontline management, 223
Frooman, J., 186
Frost and Sullivan, 567
Frost, P. J., 561
FT Pitman, 539
FT Press, 523
Fugate, M., 67, 68
Fuld, L. M., 179, 183, 189, 317, 319
full, 23, 24, 26, 102, 321, 333, 335, 346,
353, 358, 361–3, 370, 385, 439
full coverage, 102
full dialogue, 321
Fullerton, R., ix
function(s), ix, x, xi, xii, xiii, xiv, xxxix, xliv,
6, 7, 9, 10, 14, 16, 22, 23, 27, 28,
34, 38–41, 43–50, 54, 56, 59, 61,
65, 67, 68, 72, 74, 76, 78, 79, 81,
84–6, 90, 91, 93, 99, 104, 129, 140,
153, 189, 194, 196–8, 200, 207,
208, 217, 223, 226, 231–4, 236,
238, 245, 249, 254, 257, 260, 261,
264, 276, 291, 292, 295–7, 299,
304, 306, 315, 320–2, 324, 335,
348, 352, 356, 362, 363, 374, 378,
379, 382, 383, 392, 393, 402, 405,
408, 422, 428, 431, 434–6, 437,
439, 440, 449, 451, 464–6, 472,
474, 478, 479, 482, 483, 488, 494
632   INDEX
functional, xxxix, 6, 7, 14, 38, 39, 51,
56, 61, 67, 70, 76, 84, 93, 126,
204, 232–6, 238, 243, 244, 260,
262, 293, 337, 355, 373, 379, 386,
388, 408, 418, 421, 428, 493
functional compatibility, 293, 373, 379,
386, 388, 493
functional (positive or driving) effects, 30
functionalist approach, 498
functionality, 7, 80, 164, 189, 276, 385,
387, 393, 451, 462, 463, 465, 472,
474, 494
functional managers, 126
functional organizational structure
(U-form), 38
functional perspective, 7, 233, 244
functional skills, 76, 80, 84, 204, 233,
444
functional spin-offs, 501
function based competencies, 85, 90, 91
functioning, 18, 218, 238, 264, 311,
351, 363
functions of brain, x, 212, 411
fundamental, 57, 129, 176, 226, 299,
300, 318–20, 428, 431
fundamental contributions of
marketology, 299
fundamentally, xii, 139
fundamental responsibilities, 226, 320
funding MMC, 59, 60
funding support, 59
funnel as suspects, 327
Furey, T. R., 310, 311, 349, 353
future, 26, 59, 174, 294, 391, 477
future big changes of modern business
environment, 391–3, 399–403, 409,
443–5, 447, 472–4, 494
future business needs, 59
future business strategy, 411
future changes, 410, 443, 447, 449, 450,
470
future competitor, 104, 129, 178, 184,
329, 341, 342, 344, 355, 369, 387,
428–30, 465
future conditions, 176, 444, 449
future customer needs, 428
future decision-making profile (FDMP),
393, 451, 468, 469, 472, 474
future directions, 573
future disruption, 397
future foundations requirement response
(FFRR) matrix, 393, 450, 460–2,
472, 474, 494
Future Functionality and Marketology
Interaction (FFMI) Matrix, 393,
451, 462, 463, 472, 474, 494
future goals, 341, 342
future intelligence systems, 175
future Market-Related Functions and
Marketology (FMRFM) Matrix,
393, 451, 464, 465, 472, 474, 494
future market research, xii
future market size, 485, 486
future megatrends, 394
future of BOB, 392, 434
future of BOD, 392, 434
future of BPM, 434
future of business, 387, 391, 392, 407,
409–11, 413–16, 425–6, 433–6,
443, 444, 449
future of business functions, 392, 434–6
future of business intelligence (BI), 391,
413–16
future of business markets and
stakeholders, 391, 425–6
future of business SCS/SSS, 434
future of consumer, 391, 426–7, 433
future of decision-making, 391
future of marketing, 419
future of marketology (FOM), vii, xli,
xliii, 294, 387, 391–477, 489,
494–6
future of marketology functions, 392,
434
future of market orientation, 391, 392,
428–33, 474, 494
future of market research, 391, 423–5
future of MOA, 392, 434
future of MOB, 392, 434
future of MOC, 392, 434
future of MOD, 392, 434
future of MSM, 434
future of society, 394
future of strategic marketing, 391, 418,
425
future of strategy, 391, 418, 425
future of technology, 391, 412–13, 425
future of war, 395

future oriented, xxxix, 258–60
future-oriented intelligence, 259
future profitability, 178
future scanning systems, 175
future shopping experience, 419
future situation, 26, 129, 176, 426
future strategic moves, 184
future studies, 329
future success of businesses, 410
future tense, 441
future transformations, xii
future trends, 391–9, 410, 414–16, 418,
424, 443–5, 447, 471–4, 485, 486,
494
future trends of business, 414, 415
future trends of technology, 391–9, 416,
443, 444, 447, 472–4, 494
future uncertainty, 175
futuristic, 175, 258, 418, 449
futuristic issue, 418
futuristic thinking, 449
fuzzy, 545
G 311, 313, 315
G20, 556
Gabler Edition Wissenschaft, 546
gain, 77, 84, 105, 113, 114, 175, 245,
248, 253, 257, 329, 402, 405, 410,
412, 419, 440
gain creators, 113, 114
gaining enactment of executives, 58
gaining new customers, 417
galaxy, 36, 39–40, 44, 167n2, 419
galaxy of marketology, 36, 39–40, 44
galaxy of marketology structure, 36,
39–40, 44
Galbraith, J. R., 13, 38, 39, 46, 48, 49,
51–3, 110, 111, 117, 123–6, 135–7,
139, 140, 142, 195, 196, 199, 200,
202, 203, 205, 207, 209–12, 214,
218, 227, 402, 407, 408
Galgatia Publications Private Ltd, 555
Gallagher, S., 70, 71, 110, 117, 258,
261, 265
Gallen, 546, 562
Gamble, J. E., 572
game changers, 557
game theory, 506, 510
INDEX   633
Gann, D. M., 518
Gantz, J., 398, 411, 436, 441
Gao, G. Y., 581
The Global Information Technology
Report, 518
Graupner, E., 504
Gray, B., 321, 367, 370, 430
Gray, C. S., 418
Gray, D. M., xviii
Great Britain, 529, 545, 568
greater transparency, 418
great levelling, 395
Greek philosopher, 135
Greenan, K., 550
Greenbook, 553
Green, Brian, 505
green concerns, 355
Greene, H. F., 41–3, 46, 48, 49, 51, 52
Greene, W. E., 8, 432
Greenley, G. E., 8, 149, 154, 177, 189,
254, 259, 265, 304, 305, 312, 422,
429, 430, 432
Green, M., 134, 135, 137–9, 142, 229,
232, 239, 247, 251, 300, 304–6,
green movement, 181
Greenwich, 515, 556
Greenwood Publishing Group Inc., 549
Grefen, P., 313, 363, 366, 370
Grewal, R, 537
grey rough set evaluation, 501
grid, 185, 325, 345, 346, 356, 358, 400
Grid Publishing, xxiii, 534
Griffin, R. W., 37–41, 43, 46, 48, 49,
51–4, 65, 75–9, 85, 92, 99, 112,
123, 126, 127, 134, 136–40, 142,
145, 146, 148, 151, 154, 173, 175,
176, 185, 186, 188, 189, 196,
198–200, 202, 203, 205–7, 209–12,
214, 215, 219, 223, 239, 247, 249,
255, 297, 298, 302–4, 306, 307,
312, 314
Griffith, E., 403, 404
Griffith, T. L., 76–8, 83, 85, 123, 125,
130
Grigsby, M., 408
Grimm, C. M., 175, 179, 183, 229, 261
Grönroos, C., ix
Grossman, R. L., 407, 408
634   INDEX

grounding the MMC, 59 Gulati, R., 431

group, ix, xxxix, xlii, 4, 5, 10, 11, 20, 32, Güler, M. E., 357
37–40, 44, 52, 53, 62, 63, 65, 68, Gummesson, E., 422
71–3, 75, 76, 78–83, 86–9, 98, 102, Gunasekaran, A., 349, 353
104, 108, 114, 119, 120, 123, 125, Guo, C., 439
126, 131–3, 140, 143, 144, 146, Gupta, M., 564
148, 153, 155, 157, 163, 166, 177, Gupta, N. J., 93, 99, 102, 124–7, 137,
179, 180, 183–7, 189–91, 194–6, 139, 140, 142, 247, 251, 311, 315
199, 201, 207, 209, 212, 213, 215, Gupta, S., 433
216, 219,–221, 225, 228, 230, Guthrie, J., 92, 106
239–41, 246, 247, 251, 252, 254, Guth, W., 544
257, 265, 266, 268, 275, 289, 295,
297, 299, 301, 305, 308, 309, 314,
317, 322, 324–8, 330–3, 336, H
338–41, 344, 346, 347, 350, 354, Haas, M., 538
358, 362–7, 371, 386, 399, 402, Habbegger, B., 175
409, 413, 417, 425–7, 433, 436, Habermas, J., ix
440, 442, 444, 446, 448, 450, 451, habits, 65
453–6, 458, 459, 461, 462, 464, Hadoop, 415
470, 474, 479–88, 490 Hadoop Apache, 401
Group and Organizational Studies, 578 Hagedoorn, J., 97, 112, 126, 127, 129,
group cohesiveness, 212 258
group decision-making, 194, 212–13, Hagen, A. F., 179, 183
216 Hagerty, J., 413, 414, 440
group roles, 75, 76 Hahn, C. K., 357
groupthink, 212 Hajkowicz, S., 394
Grover, R., 545 Hakansson, H., 313, 316, 363, 366, 370
growing advantage gap, 499 Halbert, M. H., ix, viii
growth opportunities, 406 Hall, H., 41–3, 46, 48, 49, 51, 52, 61
growth path, 485 Hall, R., 106, 223, 229
growth prospects, 184 Hambrick, D. C., 179, 185, 186, 188,
growth strategies, 368 229
growth trend, 250 Hamel, G., 92, 97, 99, 102, 105, 111,
Gruner, K., 580 117, 126, 226, 229, 251, 265, 297,
GSA, 367, 370 298, 302, 303, 307, 310, 313, 336,
Guan, W., 350, 353 339, 340, 345, 361, 420, 439, 440
guaranteeing product quality, 211 Hana, U., 548
guest, 122 Handbook of Marketology (HOM), xli,
guidance, 34n10, 83, 233, 328 387, 394, 473, 477–96
guide, viii, 34n10, 139, 181, 184 Handbook of organization development,
guidelines, xli, xlii, 25–6, 32, 63, 64, 73, 524
74, 88, 89, 108, 120, 121, 132, handling conflict, 369
144, 157, 159–63, 191, 192, 220, Han, J. K., 429
240, 241, 268–73, 275, 283–9, Hannabarger, C., 253, 261, 265
373, 375, 377, 379, 382, 385, 386, Hansen, M. T., 295, 299, 314
421, 452, 453, 455, 456, 458–60, hard, 56, 226, 406
462, 464, 466, 468, 470, 471, 473, hard drive, 403
495 hardware, 355, 403

harmonizing, 91
Harmon, P., 112, 117, 123, 125, 130
harmony, 83
Harper and Brothers, 565
Harper and Row, xxi, xxii, 518, 523, 565
Harper Business, 512, 565
Harper, E., 570
Harper Perennial Modern Thought, 565
Harris, J. G., 106, 111, 117, 118, 123,
127, 151, 154, 197, 209, 223, 308,
309, 312, 326, 345, 353, 406, 413,
414, 429
Harris, L. C., ix, 70, 71, 106, 253, 261,
428, 430, 431
Harris, T., 505
Hart, S., 295, 299, 314
Harvard Business Review (HBR), 5, 6, 9,
134–40, 142, 198, 199, 201, 206,
212, 219
Harvard Business Review Classics, 538
Harvard Business Review Press, 514,
530, 541, 560
Harvard Business School (HBS), xxvi,
538, 556
Harvard Business School (HBS) Press,
514, 529, 538, 546, 549, 558
Harvard Business School Publishing
Corporation, 530
Harvard University Press, 501
Hasegawa, Fabio, 502
Hassan, F. Q., 404
Hatcher, D., 413, 414
Hatch, M. J., 13, 38–41, 46, 48, 49,
51–4, 66, 71, 113, 116, 123, 126,
127, 130, 135, 137, 139, 142, 148,
195, 196, 199, 200, 202, 203, 205,
207, 209–12, 214, 218, 307, 308,
326, 345, 370, 426
Hauser, J. R., xx, 511
Haveman, H. A., 439
Hawkins, D., 329, 332, 426
Haworth, 572
Haydock, M., 502
headlines, x
health, 403
healthcare, 400, 407
healthcare transformation, 411
health of nations, 395
health reimagined, 395
INDEX   635
healthy, safety and environment (HSE),
355
Heath, C., 135, 137–9, 142
Heath, D., 135, 137–9, 142
heaven, 395
Hedin, Hans, 399, 402
Heene, A, 564
Heffring, M., xxix, 580
HEG–RSD, 503
Helfat, C. E., 97, 151, 154, 182, 186,
189, 229
Helmy, Y., 566
Helsen, K., 525
Henderson, B. D., 183, 336, 345
Hennepin County Minnesota, 507
Heraclitus, 135
Heriot-Watt University, 523, 558
heroes, 65, 70
Herring, J., 186, 226, 227, 239, 311,
312
Hersche, G., 510
Herschel, R. T., 437
Heskett, J. L., 65, 70, 71, 110, 117,
254, 259
Hesterly, S. W., 253, 254, 259, 265, 302,
303, 305, 307, 330, 332, 339, 361,
367
heterogeneous data sources, 475n12
Heudecker, N., 543, 564
Heuer, J. R., Jr., 186, 189
Hewett, K., xxiv, 537
Hewlett-Packard (HP), 225, 227, 229,
239, 314, 316, 318, 319, 404, 408,
413, 414, 440, 443, 445, 448
Hewlett-Packard Development
Company, 533
Hiatt, J., 76, 77, 83, 85, 139, 142
Hicyilmaz, T., 38, 39, 49, 51, 52, 54,
55, 58, 59, 61
hierarchic, 212
hierarchical capability, 102
hierarchical effects, 331–3
hierarchical levels, 27, 245, 314, 315,
321, 373, 375
hierarchical model of cultural dynamics
(HMCD), 66
hierarchical perspective, 244
hierarchical relations, 366
hierarchic decision-making style, 215
636   INDEX
hierarchism, 66
hierarchy, 46, 76, 80, 84, 103, 323
hierarchy of business competencies
(HBC), 90–2, 96, 98, 101, 102,
109
hierarchy of effects model (HEM), 331,
389n16
Higham, James, 551
high-growth markets, 184
high-moderated uncertainty, 151
high-performance organizations, 504
high-quality products, 37, 95, 186
high-speed, 400
high uncertainty, 151, 214
high-variety, 401
high-variety information, 401
high-velocity information, 401
high-volume information, 401
Hillman, A. J., 186, 247, 311, 312, 315
hindsight, 408
Hinsch, C. A., 518
hiring, 417
Hirvensalo, I., 531
Hislop, D., 127
Hisrich, R. D., 97, 101, 102, 127, 134,
136–8, 142, 229, 232, 306
historical trends, x
history of marketing thought, xx, xxvii,
503, 566
Hitt, L., 506
Hitt, M. A., 92, 93, 99, 102, 105, 112,
125–7, 189, 195, 202, 203, 214,
218, 227, 229, 251, 253, 265, 297,
298, 302–4, 306, 310, 312, 313,
336, 339, 345, 418
Hoboken, xxvi, 499, 500, 504, 531,
540, 541, 555, 557, 558, 568, 580
Hofstede, G. J., 65, 66, 148, 168n11
Hohhof, B., 223, 228, 232, 316
holding company, 37, 83
holistic approach, 175
holistic manner, 236
Hollenbeck, J., 555
Holmberg, S. R., 367, 370
Holmqvist, M., 350, 353
holographic attribute, 245
holographic principle in physics, 14
holonic, 13
Holoportation, 395
Holt, xxiv, 539
HOM. See Handbook of Marketology
(HOM)
Homburg, C., 13, 38, 39, 41, 42, 46,
48–50, 52–5, 57, 59, 69, 135, 136,
142, 149, 154, 174, 189, 254, 265,
306, 307, 311, 312, 428, 430, 433,
439
homegrown BI applications, 205
homegrown MI applications, 205
Homewood, xix, xx, xxiii, xxv, 498, 503,
513, 529, 534, 544, 549
homogeneous data sources, 475n12
honesty, 186
Hopkins, B., 412
Hopkins, M. S., 504
Horizon scanning, 172, 174, 175, 179,
192
Horizon scanning for environmental
foresight, 504
Horizon Scanning Program, 515
horizontal, 27, 38, 39, 64, 77, 146, 153,
352, 366, 482
horizontal alignment, 237
horizontal collaborators, 366, 367
horizontal conflicts, 352
horizontal coordination, 125
horizontal direction, 27
horizontal integration: forward and
backward, 6
horizontal marketing system, 349
horizontal organizational structure:
coordination, learning, innovation
and flexibility, 38
Horn, J., 183, 198, 308, 309, 312, 323,
324, 326, 336, 339, 345, 353, 357,
426
Hoskisson, R. E., 105, 106
hospitality, 122
hosted internally or externally, 403
host galaxy, 419
Hostmann, B., 413, 414, 440
Hotchkiss, G. B., ix
hotel industry, 503, 537
Houghton Mifflin Company, 502
Hourihan, G., 506
Houston, F. S., ix
Howard, J. A., ix
how scientific is marketing, xxii, 526

Howson, C., 54, 55, 57, 59, 61, 225,
227, 239, 314, 316, 318, 323
how to contribute, 295, 297
how to market, 422
how to perform, 218, 238, 264
how to stabilize, 218, 238, 264
HP business intelligence maturity model,
414
HR. See human resource (HR)
Hrebiniak, L. G., 97, 112, 229, 261
HRM. See human resource management
(HRM)
HSBC, 576
HSG, xxv, 546
Hsieh, C.-T., 92, 106
HTML5, 397
hub, 226, 366
Huber, G. P., xii
Hubert, C., 127, 135, 140, 142
hub service, 403
Huellmantel, A. B., 506
Hughes, R., ix
Hult, G., 14, 38
Hult, G. T. M., viii, ix, xvi, 14, 38, 39,
46, 48, 49, 51–3, 69, 123, 418,
419, 429, 430, 440
human, ix, xii, 14, 38, 65, 85, 90, 92,
99, 104, 111, 113, 138, 180, 199,
211, 214, 226, 244, 355, 395, 397,
404, 410, 411, 417, 419, 421, 424,
426, 430, 435
human augmentation, 411
human-based barriers, 430
human behavior patterns, xii
human capital, 211, 404, 424
human change, 138, 426
human enhancement, 435
human experience, ix, 397
human insight, 417
humankind, ix
Human Knowing, 574
human relations, 38
human resource (HR), 14, 40–1, 85, 90,
104, 111, 113, 115, 122, 226, 244,
337, 355, 430
human resource based competencies, 104
human resource management (HRM),
113, 430
INDEX   637
human spirit, 541
hungary, 537
Hung Up, 515
Hunt and Morgan’s Comparative
Advantage Theory, 571
Hunt, B., 69
hunting new opportunities, 53
Hunt, S. D., ix, xii, xiii, xiv, xv, xviii, 297,
298, 302, 314, 316, 321, 322, 363,
367, 370, 431
Hunt’s scientific realism, xxvi, 558
Hutchinson, K. D., viii
Hwang, H.-S., 535
hybrid, 14, 36, 39, 46, 48, 51, 52, 349,
350, 397, 403, 408, 416, 447, 457
hybrid cloud, 397
hybrid control, 416
hybrid distribution channels, 349, 350
hybrid/federated structure, 447
hybrid IT, 397
hybrid organizational structure, 39
hype cycle, 565
hyper-connected internet of humanity,
411
hyper-function, 2, 6, 7, 11, 14, 16, 28,
34n1, 43, 51, 54, 71, 83, 133, 140,
142, 143, 154, 216, 261, 295, 296,
314, 333, 408, 434
hyper-functional capability, 408
hyper-function of marketology, vii, xxxix,
xl, xli, xlivn6, 1, 2, 6–8, 10, 14, 16,
22–4, 26, 30, 31, 33, 39, 43, 51, 54,
55, 65, 70–2, 78, 81, 83, 85, 102,
106, 127, 129, 130, 133, 140–2,
153–5, 164, 174, 175, 187, 189,
202, 216–18, 223, 225, 227, 228,
236, 238, 239, 245, 249, 251, 256,
258–61, 263, 264, 267, 295, 297,
301–4, 306–8, 311–14, 322, 338,
343, 382, 386–8, 409, 434, 437,
449, 472, 473, 476n16, 478, 496
hypotheses, x
I
IAM. See identity and access management
(IAM)
Iannello, P., 561
638   INDEX
Ibima Publishing, 571
IBM, 3, 5, 14, 61, 123, 125, 127, 129,
225, 253, 254, 256, 257, 259, 261,
265, 316, 404, 413, 416, 440, 441,
443, 446, 448, 450
IBM Cognos Express, 524
IBM corporation, 499, 502, 505, 512,
535, 538, 543, 548
IBM Institute, 502, 543, 558
IBM Press, 526
IBM publication, 524
IBM Redbooks, 535
IBPM. See intelligent business
performance management (IBPM)
Ibrahim, J., 553
Ichijo, K., 575
ICT. See information and communication
technology (ICT)
idea champions, 139
ideal procedure, 211
ideas, xi, 76, 102, 133, 136, 138–40,
167, 199, 211, 212, 360, 361, 402,
410, 449, 476n15, 479
ideas sharing, 410
identification, vii, xlivn5, 2, 117, 130,
175, 184, 189, 213, 281n25,
295–7, 311, 318, 319, 332, 335,
351, 374, 375, 400, 447, 450, 483
identification, generation, dissemination,
exploitation and evaluation
(IGDEE), vii, xl, xliin1, xlivn5, 2, 3,
6, 11, 16, 19, 28, 30, 33, 41, 55,
79, 117, 127, 130, 140, 153, 164,
189, 202, 216, 218, 223, 226–8,
232, 234, 236, 239, 245, 249, 251,
261, 264, 265, 276, 277, 280n16,
281n25, 292–9, 304, 306–11,
313–19, 322, 323, 372, 375, 377,
386, 387n1, 388, 392, 434, 437,
438, 447, 449, 450, 472, 474, 478
identification of market DIKII, 117, 483,
484
identifiers, 399
identify, x, 118, 168n12, 174, 178, 180,
234, 243, 329, 335, 338, 352, 355,
363, 370, 402, 424, 426, 427,
475n4
identifying alternatives, 210
identifying needs, 53
identity, vii, viii, xi, xv, xvi, xviii, 23, 67,
301, 308, 328, 339, 355, 362, 407,
412, 421
identity and access management (IAM),
407, 412
identity building (branding), 421
identity crisis in marketing, xx, 503
IEEE Transactions on Engineering
Management, 565
IESE Business School, 500, 509
IFC-WB, 326, 363, 426
IGDEE. See identification, generation,
dissemination, exploitation and
evaluation (IGDEE)
IGI global publication, 570
ignorance of market orientation, 430
IIBA, 573
Iijima, K., 554
Illinois, xxii, xxviii, 529, 532, 566, 570,
572
IMA. See Institute of Management
Accountants (IMA)
IMD World Competitiveness Yearbook,
535
imitability, 515
imitating, 198
Immanuel, K., 576
immaterial data points, 406
immature function, 16
immediate decisions, 441
immersive communication, 511
immersivity, 411
impact, 2, 9, 40, 43, 56, 69, 70, 77, 123,
129, 175, 181–3, 246, 295, 369, 406,
410, 412, 413, 419, 429, 440, 472
impediments, 530, 571
imperfect integration, 430
impermanent, 577
implementation, xiii, 133, 138, 139, 143,
175, 200, 203, 226, 229, 257, 428,
430–2
implementation level, 112
implementation of marketing concept,
xiii, 428, 432
implications, x, 180, 182
implicit, 250
implicit forcing, 139
importance-Performance (IP) matrix, 93,
377

importance, quality and result (IQR), 93
impression, 356
improve, ix, x, 61, 71, 111, 138, 139,
202, 223, 225, 228, 244, 254, 258,
318, 356, 406, 407, 411
improvement plan, 26, 28
improve performance, 548
improving organization performance, 123
IMP theoretical structure, xxiii, 534
inanimate objects, 394
inbound logistic, 113
Inc., xxii, 499–502, 507, 508, 510, 511,
518, 521–4, 529, 533, 538, 540,
541, 543, 549–51, 553, 557, 558,
561, 562, 564, 565, 567, 572, 574
incentives, x, 196
in-charge body of enterprise, 449
in-charge of business analytics, 449
inclusive growth, 395
in collaboration with, 83, 227
income, 180, 331, 357, 368, 405
income distribution, 180
income expectations, 331
income levels, 180
income statement, 357
incompatibility, 43, 48, 369
incongruence, 48
in conjunction with, 407
incoordination, 48
incorporating, 38, 252, 259, 282, 400,
432
increasing decisions, 211
increasing participation, 173
incremental, 137, 139, 144, 214
incremental change, 137
incremental model, 214
incubation, 133
independence, 95, 366
independent, 16, 99, 100, 302, 303, 349
independent perspective, 16
independent Publication by Raconteur,
561
independent representatives, 349
in-depth technical knowledge, 424
Indianapolis, 524, 574
Indiana University, xxvii, 562
indications, 149, 175
indifferent, 379
indirect competitor, 337, 338, 340
INDEX   639
indirect marketing channel, 348–50
individual based competencies, 102, 104
individual consumers, 403
individual decision-making, 210
individual ethics, 196
individual firm, 182, 431
individualism, 66
individual-organization relationship, 75
individual usage, 413
industrial, 180, 335, 348–50, 357, 420
industrial change, 420
industrial channel, 348–50
industrial customers, 348
industrial economics, 565
industrial engineering, 357
Industrial Management and Data
Systems, 514, 533, 562
Industrial Marketing Management, xix,
xxiii, xxviii, 501, 504, 518, 534,
562, 573, 574, 577, 579
industrial organization (IO), 335
industrial organization economics, xxvi,
560
industrial organization view (IOV), 335
industrial revolution, 420
industry, xxxix, 5, 30, 31, 56, 162, 172,
178, 182, 183, 192, 202, 274, 287,
288, 303, 334–6, 355, 365, 366,
369, 395, 396, 402, 410, 427, 432,
455–62, 466, 467, 485, 487, 488
industry conduct, 334
industry dynamism, 539
industry environment, 172, 178, 182–3,
190–2, 303, 487, 488
industry features, 435
industry landscape, 395
industry performance, 334
industry perspective, 334
Industry-specific applications, 396
industry standards groups, 366
industry structure, 334, 485, 486
industry trends, 369
IN-EX mode: from inside to outside, 149
Inf2K (information to knowledge), 449
influencer, 332
influences, 13, 16, 29, 68, 71, 76, 126,
142, 178, 180, 185, 186, 188, 199,
202, 211, 308, 324, 325, 331, 332,
341, 346, 352, 357, 362, 363, 427
640   INDEX
influential action, 228
influential capability, 92
influential identity, 23
influential role, 11, 53, 93, 127, 223,
227, 311
info-centric business, 405
infographic, 407, 436, 475n5
infomercials, 349
infonomics, 391, 404–6, 443, 458,
475n3
infonomics based, 447, 468, 469
Infonomics Valuation Matrix (IVM),
393, 451, 458, 459, 472, 474, 494
informal governance of MMC, 53
informal groups, 76
informal organization, 27, 53, 68, 76,
149, 153
informal styles, 27
informatica, 401, 402
information, xxxix, 2, 37, 129–30, 174,
295, 400, 482
Information Age Publishing (IAP), 546
informational, 90, 92, 99, 102, 199, 482
informational assets, 90, 92, 99
informational capability, 49, 93
informational capital, 92, 99
informational control, 200
informational iceberg, 250
informational needs, xii, 9, 83, 126, 232,
250, 303, 315, 480
informational needs of executives, 437
informational river, 118
informational role, 199
information anarchy, 413
information and communication
technology (ICT), 47, 341, 351,
356
information as a new asset class, 404
information asset management, 404
information asset valuation models, 405
information based competencies, 104
information center, 53, 205, 348
information delivery, 53, 224
information-gathering, 184, 185
information graphic, 475n5
information has both potential and
realized value, 404, 405
information infrastructure process, 3
information is an actual asset, 404, 405
information-led analytics, 406
information management (IM), 41, 49,
56, 123, 348, 402, 440, 441, 449
information market, 316, 318, 319, 375,
384
information orientation, 69
information-related benefits, 405
information-related costs, 405
information reporting system, 124
information resources, 199
information retrieving, 449
information revolution, 450
information richness, 147
information scope, 320, 321
information search, 332
information security, 126, 224
information-sharing, 37, 186, 208
information silo, 50
information sources, 205, 215, 224, 321,
328, 483
information system, 111, 122, 125–6,
129–32, 235
information system dynamics, 122, 126
information systems journal, 546
information technology (IT), x, xii,
xxxix, x, xii, xvi, xxxix, 3, 13–14, 39,
41, 50, 53, 54, 56–7, 59–61, 78–9,
82–5, 104, 115, 117, 122–8, 130–2,
188, 204–5, 221, 224–7, 229, 231,
244, 249, 320, 331, 335, 355,
399–401, 403–7, 413, 415, 417,
420, 437, 440–1, 443
information technology (IT) application,
124, 132, 398
information technology (IT) as Service
Broker, 397
information technology based
competencies, 104
information technology (IT)-based
methods and tools, 125
information technology (IT)-based
processes, 10, 83, 115, 123, 140,
225
information technology (IT)-based
self-service reporting systems, 226
information technology (IT)-based
solutions, 227
information technology (IT)-centric, 441
information technology (IT) control, 416

information technology (IT) department
experience, 397
information technology (IT) driven, 84,
439, 441, 449
information technology (IT)-driven
management, 449
information technology (IT)
effectiveness, 229
information technology (IT) efficiency,
227, 230
information technology (IT)-enabled
businesses, 398
information technology (IT)-enabled
business process management, 111
information technology (IT)-enabled
business trends, 400, 443
information technology (IT) experts, 54,
82
information technology (IT)-focused
functional unit, 56
information technology (IT) glossary,
525
information technology (IT) governance,
57
information technology (IT)
infrastructure, 84
information technology (IT)
management, xxxix, 396
information technology (IT)
organizations, 127, 205
information technology (IT) relationship
management, 57
information technology (IT) resources,
403, 415
information technology (IT) specialists,
78
information technology (IT) support
teams, 84
information value, 404, 406, 408, 459
information value gap, 404
infrastructural challenges, 413
infrastructure, 202, 324, 396–8, 402,
407, 412, 483, 484
infrastructure adequacy, 402
Infrastructure-as-a-Service (IaaS), 396,
403, 409, 456, 457
infrastructure elasticity, 202
infrastructure optimization maturity
model, 414
INDEX   641
in-group language, 148
inherent value, 43
in-house division, 127
initial contact, 138
initial descriptive analytics (What
happened?), 408
initializing, 38, 58
Initializing, Planning, Implementing and
Evaluating (IPIE), 58
initial marketology, 439, 467
initial price, 357
initial test, 542
initiated ideas, 76
initiating, 66, 76
initiative, 53, 204, 226, 228, 252, 405,
441, 479
initiator, 332, 354
in-memory analysis, 519
in-memory computing, 397
in-memory technologies, 407
innovate, 137, 140, 256, 303, 400
innovation, 5, 11, 15, 17, 23–5, 31, 35,
38, 69, 89, 90, 95, 116, 133–44,
147, 156, 158–62, 164, 188, 216,
218, 229, 238, 239, 244, 245,
252–4, 257, 263, 264, 281n19,
283, 287, 301, 302, 310, 312, 324,
338, 345, 347, 355, 360, 365, 366,
368, 370, 398, 411, 413, 418, 429,
434, 440, 444, 447, 463
Innovation Adoption model, 331
innovation based competencies, 105
innovation consequences, 429
innovation environment, 412
innovation hub, 366
innovation orientation, 429
innovation role, 89, 142
innovative approaches, 160
innovative capital, 90
innovative culture, 5, 15, 17, 23, 24, 35,
38, 69, 156, 158–62, 164, 188,
216, 218, 229, 238, 239, 244, 245,
252, 257, 263, 264, 281n19, 301,
302, 310–12, 338, 347, 355, 365,
434, 447
innovative information processing, 401
innovative marketing, xiv
innovativeness, 69, 70, 356
innovative procedures, 210
642   INDEX
innovative products, 410
Innovative Research in Management, 513
innovator, 556
innumerable information, 250
in-person dialogs, 426
in-place working structure, 76
in-process, 416
input, 92, 93, 99, 104, 118, 177, 181,
215, 249, 483–4
input medium, 123
input needs, 320, 321
inputs landscape, 395
inquiring organizations, 512
inquiry, 373
inside based competencies, 104
inside-out activities, 14
inside-out marketing, 14
inside-out perspective, 335
insider trading, 427
inside the chain, 347
insight, vii, xlivn5, 2, 41–3, 49, 51, 54,
56, 58, 60, 61, 78, 83, 95, 103,
117, 130, 133, 168n15, 175, 184,
185, 222, 223, 225, 226, 228, 257,
258, 264, 281n25, 295–7, 311,
318, 328, 343, 399, 401, 402, 406,
410, 417, 436, 438, 440, 444, 480,
482, 483, 485
insight based competencies, 104
insight-driven, 447
insight-driven decision-making, 449
insightful actions, 447, 480
insightful analysis, 76
insightful business performance
management (BPM), 3, 252
insightful content, 417
insightful corporate governance, 198
insightful decisions, 42, 103, 228, 259,
402, 447, 480
insightful management, 8
insight future, 223, 410
insight management (IM), 228, 424
insourced, 449
insource data, 399
in-source data production, 449
insource data sources, 399
inspiration, 402
inspiration from the future, 418
inspire, 198, 200, 280n13
inspiring changes, 410
Instagram, 435
installation, 138
installing, 130
instinct, 417
Institute for the Study of Business
Markets (ISBM), 545
Institute of Food and Agricultural
Sciences (IFAS), 580
Institute of Information Systems and
Management (IISM), 577
Institute of Internal Auditors Research
Foundation (IIARF), 551
Institute of Management Accountants
(IMA), 4, 9, 14, 41–3, 46, 48, 49,
51, 52, 54, 55, 93, 102, 126, 186,
189, 226, 227, 247, 254, 257, 311,
312, 399, 402
Institute of Manufacturing, 550
institutional, 194
institutionalism, 173
institutionalize, 117, 136
institution-based, 558
institutions, x, xi, 180, 325, 363
in-store POS, 426
instrument, 426
instrument orientation, 430
insurance, 348, 407
insurgency game, 77
Ins2V (insight to value/outcomes), 449
intangible, 92, 104, 310, 315, 316, 404
intangible asset, 43, 90, 99, 368
Intangible Assets and Regional Economic
Growth (IAREG), 565
intangible capital, 43, 104
intangible competencies, 104
integrate, 16, 97, 227, 323, 373
integrated, 2–4, 6, 13, 16, 33, 38, 97,
127, 141, 148, 149, 153, 167,
227, 236, 252, 253, 257, 279,
282, 293, 323, 373, 388, 392,
474, 491–4
integrated decision support, 417
integrated digital experiences, 400
integrated ecosystems, 397
integrated enterprise, 125
integrated logistics management, 348
integrated marketing communication
(IMC), 149, 465

integrated marketing philosophy, 431,
432
integrated physical experiences, 400
integrated system, 349
integrating data, 417
integrating information systems, 126
integration (procedural), 222
integration based competencies, 104
integration building mechanisms, 154
integration of internal and external
marketing, 148
integration skills, 81
integration style, 320, 321
integrative communication, 447
integrative decision-making style, 215
integrative manner, xli, 26, 36, 172, 226,
231, 270, 304, 359, 416, 473, 478
integrative method, 165, 172, 294, 387,
393
integrators, 38
integrity, 357, 405
Intel, 402
intellectual assets, 90
intellectual capital, 92, 104, 127, 482
intellectual capital competencies, 104
intellectual property (IP), 395
intellectual stimulation, 200
intelligence, vii, xlivn5, 2, 41, 43, 46–52,
61, 69, 78, 104–6, 125, 130, 153,
168n15, 175, 176, 184, 202, 205,
206, 208, 221–3, 225–8, 231, 250,
258, 259, 264, 281n25, 281n29,
295–7, 311, 318–20, 328, 329,
334, 401, 406, 407, 412, 416, 417,
430, 431, 436, 438, 443, 447, 449,
475n13, 480, 482, 483, 485
intelligence advantage, xxv, 549
intelligence based competencies, 51, 102,
482
intelligence-based competitive advantage
(IBCA), 221, 228–30
intelligence dissemination, 70, 428
intelligence generation, 70, 428
intelligence management (IM), 49, 228
intelligence to insight (Int2Ins), 449
intelligent behavior, 428
intelligent business performance
management (IBPM), 242, 255,
259, 260, 266, 269
INDEX   643
intelligent investigation, 352
intelligently, 3, 8, 117, 256, 261, 338,
343, 347
intelligent marketing strategy, xix, 498
intelligent organization, 8, 142, 338, 343
intended subjects, 402
intended value, 355
intensity, 67, 182, 207, 222, 332, 441
intensity of business competition, 332
intensity of competition, 332
intensity of rivalry, 182
intensive competition, 91
intensive competitors, 339
intensive development, 449
intensive effects, 56
intensively competitive, 69, 102, 176
intensive marketing channel, 351
intensive technology, 123
intention, 77, 83, 135, 250, 315, 331
intentional behavior, 77
interact, 149, 296, 321, 362, 363, 365,
439
interaction-based organization design,
145, 151–2, 155, 157
interaction data, 401
interaction dynamics, 365
interaction mode with clients, 424
interaction style, 5
interactive dashboard, 81
interactive effectiveness, 31, 149
interactive influence, 31
interactive relationship, 10, 206, 361
interchangeable, 34n4, 99, 174, 320,
399, 429
inter-cloud, 403
interconnected, 135
interconnected global cloud of clouds,
403
intercultural, 146
interdepartmental dynamics, 429
interdepartmental relationships, 182
interdependence, 122, 123, 290n30, 369
interdependent, 348
interdisciplinary, 557, 577
Interdisciplinary Journal of Information,
557
interest-power matrix, 325
interests of society, 181
interface, 394, 397, 398, 400, 415, 438
644   INDEX
interfirm, 366
interfirm collaboration, 366
interfirm dynamics, 366
inter-firm learning, 528
inter-firm market orientation (IMO),
431–3
inter-functional cooperation, 70
inter-functional coordination, 39, 428
inter-functional coordination of
marketology, 7
intergroup conflict, 78
interindustry networks, 432
interlinks, 31, 64, 74, 76, 89, 109, 121,
132, 144, 153, 157, 162, 192, 194,
220, 241, 269, 274, 283, 287, 288,
431, 483
inter-market networks, 13
intermediary, 165, 348, 352
intermediate diagnostic analytics (why
happen?), 408
internables, 427
internal, 8, 11, 13, 28, 49, 53, 56, 67,
71, 78, 83, 90, 92, 97, 102, 104,
106, 123, 136, 137, 141, 142, 145,
146, 149–51, 164, 165, 169n17,
171, 176, 178, 182, 183, 200, 213,
214, 223, 225, 229, 231, 236, 243,
250, 259, 276, 280n6, 303, 306,
307, 313, 335, 342, 359, 360, 365,
390n21, 396, 402, 411, 418, 424,
425, 432, 440, 483
internal analysis, 24, 176–8, 192, 301,
306, 307, 324, 359, 364, 381, 383,
488
internal business analysis, 172, 176–9,
280n7, 280n8
internal capability, 233
internal capacity, 70
internal communication, 69, 70, 153, 154
internal coordination, 125, 428
internal data sources, 399
internal-direct, 484
internal dynamics, 176, 432
internal-efficiency, 150
internal-external focused, 259
internal factors, 18, 46, 70, 172–4, 176,
177, 179, 187–90, 192, 270–4,
307, 324, 341, 343, 351, 356, 359,
368, 429, 479, 480
internal forces, 136, 151
internal-indirect, 484
internal information and technology, 130
internal integration, 65, 67
internalization of skills, 368
internal-linked, 141
internally, 102, 153, 401, 403, 404, 406
internal market, 425, 426
internal marketing, 429, 431, 432
internal marketing (focused on
employees), 431
internal marketology, 1, 2, 8, 33, 172,
189–90, 192, 217, 238, 264, 298,
311, 375–7, 382, 384, 439
internal market orientation (IMO), 149,
428–9, 432
internal networks, 13
internal organization, 432
internal oriented, xxxix
internal process based interaction, 149,
254, 401
internal process data, 401
internal publics, 183
internal scanning, 5, 306
internal sensors, 427
internal situation, 3, 38, 69, 150, 182,
222, 252, 341
internal stakeholder, 5, 15, 18, 23, 37,
44, 174, 185, 188, 192, 194, 196,
243, 267, 301, 308, 324, 325, 359,
360, 426, 445
internal stakeholder analysis, 302, 303,
312
internal workings, 176, 178, 223, 225
international, 70, 180, 324, 362, 369
International Atomic Energy Agency
(IAEA), 517
international business, 111
International Business Governance and
Ethics, 564
International Business Machines (IBM)
Corporation, 502, 526, 538
international business organization, 39
International Business Review, 565, 566
International Center for Research on the
Management of Technology, 550
international channels, 521
international communities, 362
international conference, 511, 557

International Conference on Digital
Information Management (ICDIM),
511
International Data Corporation (IDC),
524
International Finance Corporation (IFC),
535
international innovation, 424
The International Institute of Informatics
and Systemic, 557
internationalization, 68, 419
International Journal of Artificial
Intelligence and Interactive
Multimedia, 567
The International Journal of Bank
Marketing, 542
International Journal of Business and
Commerce, 554
International Journal of Business and
Management, 498, 537, 580
International Journal of Business and
Social Science, 566
International Journal of Business
Information Systems, 509
International Journal of Commerce and
Management, 541, 570
International Journal of Contemporary
Hospitality Management, 530, 537
International Journal of Logistics
Management, 503, 542
International Journal of Management
Reviews, xxiii, 534, 558
The International Journal of
Management Science, 534, 543, 558
International Journal of Production
Economics, 525, 545, 573
International Journal of Production
Research, 508, 510
International Journal of Productivity and
Performance Management, 503,
547
International Journal of Research in
Marketing, xx, xxviii, xxix, 510, 527,
542, 563, 567, 580
International Journal of Retail and
Distribution Management, 499,
520
International Journal of Service Industry
Management, 548
INDEX   645
International Journal of the Information
Systems for Logistics and
Management, 535
International Marketing Review, 514,
539
international markets, 183
International Review of Retail,
Distribution and Consumer
Research, 517
International Safeguards, 517
International Series in Operations
Research & Management Science,
578
international vision, 369
internet, 83, 112, 126, 147, 277, 329,
348, 349, 362, 387, 394, 400,
402–3, 419, 449, 476n15
internet-based computing, 403
internet-based decision-making devices,
395
internet-based facilities, 406
internet behavior, 402
internet-controlled systems, 395
internet in the contact lenses, 419
internet marketing strategies, 498
internet network of networks, 403
Internet of things (IoT), 329, 394, 397,
400, 407, 412, 415, 443, 447
internet services, 400
internet stores, 349
inter-organization, 125, 173, 365, 370,
431
inter-organizational cooperation, 431
inter-organizational relationships, 125,
173, 431
inter-organization coordination, 370
interpersonal, 48, 78, 146, 199, 280n13
interpersonal conflict, 76, 78
interpersonal power, 77
interpersonal processes, 38
interpersonal relationships, 75, 76
interpersonal role, 199
interpersonal skills, 76
interpretation, 260
interrelated, 3, 11, 53, 127, 252
inter-relationship, 22, 23
intervener, 136
interview, 503, 516
intimacy management programs, 327
646   INDEX
intranets, 125, 126, 147
intra-organization, 362
intrapersonal, 146
intrinsic, 58, 404, 475n3
Intrinsic Value of Information (IVI),
405, 458, 459
introductory analysis, xxii, 523
intuition, 417
intuitive decision-making, 211
inventory assessment, 58
inventory management, 348
investigate situation, 485
investment, 232, 344, 366, 419
investment justification, 402
investors, 185, 196, 431
invisible analytics, 397
invisible assets, 92
invited, xxv, 550
involvement, xviii, 66, 139, 233
IoT architecture, 397
IoT platform, 397
Iran, 498
Iranian Economic Review, 498
Irani, Z., 546
Ireland R. Duane, 93, 112, 227, 253
Iriana, Reiny M. M, xii
irrefutable, 302
irrespective, 43
Irwin, xix, xx, xxii, xxiii, xxv, 498, 503,
513, 516, 529, 534, 544, 549, 563
Isaac M. H, 504
is a marketing man just a marketing
man?, xxv, 551
ISBM framework, xxiii, 534
Islamic, 168n13
is marketing a science, xi
ISO, 357
isolated phenomenon, 418
isolated predictive attempts, 441
Isoraite, Margarita, xiv, xv, 367, 370
issues, vii, x, xiv, xv, xxxix, xii, xiii, 2, 3,
10, 11, 16, 20, 21, 31–4, 36, 38,
41, 42, 44, 48, 50, 52–4, 57, 59,
62–4, 68, 70, 72–4, 78, 82, 87, 89,
98, 99, 108, 109, 112, 119–22,
131, 132, 135, 140, 141, 143, 144,
146, 148, 153, 155, 157, 163–5,
167, 168n6, 172, 174, 175, 178,
179, 190–2, 196, 200–2, 209–11,
215, 218–23, 225, 230, 231, 234,
237, 239, 240, 242, 245, 251, 258,
261, 264, 265, 268, 269, 275, 276,
289, 291, 294, 295, 299, 301, 303,
305–7, 309, 310, 317, 320–3, 326,
330–4, 336, 337, 340, 341, 343,
345–7, 350–2, 354, 355, 358–61,
364, 365, 367–9, 371, 375, 380,
381, 386, 387, 393, 394, 399, 406,
408–10, 418, 424–7, 432, 433,
436, 437, 442, 444, 446, 448, 450,
459, 472–4, 477–9, 481–5, 488,
495, 496
Ittnerá, D. Christopher, 253–5, 265
Ivancevich, John M., 525, 536
Ivergard, Toni, 69
Ivey Business Journal, 557
IVM. See Infonomics Valuation Matrix
(IVM)
J
Jackson, J. H., 75, 76, 78, 83, 85
Jackson, M., 311, 418, 441
Jackson, T., 65–6, 136, 138, 139, 142,
175, 247, 311–12
Jackson W. M., 357
Jacoby, J. M., 4, 8, 9, 253–5, 261
Jagdish, N. S., ix
Jaikumar, R., 349, 353
JAI Press, 515, 556
James, L., 127, 130, 413, 416
Jamhour, M., 498
Jamieson, B., 149, 177, 189
Janet, F., 177, 183, 189
Jansen, O., 532
Jansen, S., 315–16, 363, 366, 370
Japanese, 516
Jaroslav, D., 304, 329, 332, 336, 350,
357
Javalgi, G. R. (Raj), 439
Javidan, M., 91–2, 101–2, 105–6, 113,
116–17, 226, 251, 265, 298, 310
Jawahar, I. M., 186
Jaworski, B. J., 69, 71, 118, 148–9, 151,
154, 173, 185, 188, 223, 228,
312–16, 319, 321–3, ix, 428, 440
Jayachandran, S., xii
Jayaram, J., 350, 353
 INDEX   647

Jebarajakirthy, C., 433 Joshua, W., 514

Jerome, C. G., 175 Jossey-Bass, 524, 527, 561–2, 565
Jeston, J., 3, 5, 111, 117, 254, 259, 261, Journal Marketing Management, 534
265 Journal of Academic and Business Ethics,
Jiang, X., 223, 225, 229, 232, 316, 323 547
Jiri, F., 548 Journal of Advertising Research, 551
JIT/Repetitive Sourcing Strategies, 507 Journal of Applied Business Research, 538,
job designing, 123 568, 570
job enlargement, 123 The Journal of Applied Business
job enrichment, 123 Research, 538, 568, 570
job rotation, 123 The Journal of Behavioral Economics,
job satisfaction, 553 560
job security, 75 Journal of Business and Industrial
job simplification, 123 Marketing, xxvi, 561
Jocz, K. E., 577 The Journal of Business and Industrial
Joel, R., 514 Marketing, 504, 540, 549, 561
Jogaratnam, G., 92, 106, 254, 265 Journal of Business Ethics, 569
Johanson, J., ix, 14, 229, 232, 306 Journal of Business Inquiry, 519
Johnson, J. L., 418–19 Journal of Business Logistics, 542
Johnson, R., 538 The Journal of Business Perspective,
John Wiley, xxii, 518, 531, 533, 558, 538
566 Journal of Business Research, xxi, 519,
John Wiley and Sons, xxvi, xxvii, xxix, 528, 532, 545, 577, 581
499–500, 504, 506, 514, 519, Journal of Business Strategy, 571
521–2, 524, 526–7, 540–1, 548, Journal of Competitiveness, 516, 548
557, 558, 565, 566, 568, 575–7, Journal of Consumer Marketing, 555
580 Journal of Consumer Research, xxiii, 534
joint, 366 The Journal of Defense Software
joint distribution, 366 Engineering, Crosstalk, Data
joint marketing, 366 Mining, 530
joint optimization, 123 Journal of Economic Behavior and
joint promotion, 366 Organization, xxii, 524
joint R&D agreements, 366 Journal of Education for Business, 552
joint sale, 366 Journal of Engineering and Technology
joint ventures, 366 Management, 576
Jones and Bartlett Learning Llc, 504 Journal of Engineering Economic, 574
Jones Brian, D.G., xxiv, 537 Journal of Euro-Marketing, 546
Jones, D. G. B., xii Journal of European Industrial Training,
Jones, E. P. C., 404 506, 572
Jones, G., 66 The Journal of High-Performance
Jones, N. E., 437 Business, 555
Jones, W., 97 Journal of High Technology Management
Jonker, R., 416 Research, 519
Jonk, G., 501 Journal of Historical Research in
Jordan, J., 93, 96, 111, 117, 123, 125–6, Marketing, xxi, xxiv, xxviii, 517,
130, 151, 154, 173–4, 177, 183, 195, 537, 571
202–3, 214, 218, 226, 307–8, 326, Journal of Human Resource Management,
339, 357, 360, 363, 370, 418, 426 505
648   INDEX
Journal of Information and Management,
498
Journal of Information Science, 529
Journal of Information Technology in
Construction, 510
Journal of Intellectual Capital, 506, 510,
528, 558, 565, 575
Journal of Knowledge Management, 531,
546
Journal of Macromarketing, xxvii, 551,
566, 574
Journal of Management, xxiii, xxvi, 502,
505–7, 514–15, 534, 542–3, 546,
550, 552, 558, 568–9
Journal of Management and Marketing
Research, 506
Journal of Management Medicine, 506
Journal of Market-Focused Management,
501, 503, 505, 522, 537
Journal of Marketing Management, xxi,
xxvi, 510, 516, 530, 545, 550, 553
Journal of Marketing Practice: Applied
Marketing Science, 529, 559
Journal of Marketing Research, xxiv, 509,
525, 532, 540, 546, 552
Journal of Marketing Theory and Practice,
xxix, 501, 580
Journal of Medical Marketing, 568
Journal of Operations Management, 528
Journal of Organizational Change
Management, xix, 498, 511, 536
Journal of Organization Design, 504, 524
Journal of Purchasing and Materials
Management, 500, 506, 528, 542,
552, 569, 572
Journal of Purchasing and Supply
Management, 554, 572
Journal of Quality Management, 502
Journal of Relationship Marketing, xxiv,
536
Journal of Research in Marketing and
Entrepreneurship, 514
Journal of Research Policy, 571
Journal of Service Management, 545
Journal of Service Research, 545
Journal of Services Marketing, 510,
526–7, 536, 544, 546, 564, 577
The Journal of Services Marketing, 510,
526, 527, 536, 544, 546, 564, 577
Journal of Small Business and Enterprise
Development, 545
Journal of Small Business Management,
503–4, 562
Journal of Strategic Marketing, xxvi,
xxvii, 508, 537, 545, 553, 555–6,
563, 573
Journal of Technology and Innovation,
569
Journal of the Academy of Marketing
Science, xxi, xxii, xxiii, xxiv, xxvii,
xxviii, xxix, 497, 515–16, 522, 528,
532–3, 537–9, 542, 544, 547, 552,
559–60, 566–7, 569, 574–6, 580
Journal of the Faculty of Science, 34n1
Journal of the Institute of Economics,
573
Journal of Theoretical and Applied
Information Technology, 561
Journal of Yasar University, 528
The Journey of Strategic Management,
519
The Journey to Business Intelligence,
527
Jozic, D., 532
Judge Business School University of
Cambridge, 559
Judge, T. A., 37–9, 41, 43, 46, 48–9,
51–4, 67, 69, 75–9, 83, 85, 113,
116, 123, 126, 129, 134, 136–9,
142, 148, 154, 196, 198–200, 206,
211–12, 218, 223, 239, 247, 300,
302–4, 306–7, 311–12, 315–16,
401–2
judgment, 148, 211
Juhani, S., 513
Jurevicius, O., 94, 229, 232, 306
justifiable cost, 401
justification, 402
just-in-time, 510
K
Kaden, R. J., 320, 323, 424
Kahn, B. E., 422
Kale, P., 367, 370
Kamel, A., 53–5, 58–9, 61, 226–7, 229,
239, 312, 315
Kandemir, D., 431

Kaplan Financial Knowledge Bank
(KFKB), 229, 251, 253, 255–9
Kaplan, R. S., 8, 76–7, 85, 91, 99–102,
136, 138, 140, 142, 151, 154, 169,
182, 197, 202, 205, 211, 226, 229,
232, 251, 253–4, 259, 265, 297–8,
302–4, 307, 310, 312, 316,
329–30, 332, 339, 361
Kappos, A., 65, 148
Kardashev Scale, 419
Karpak, B., 357
Kartajaya, H., 541
Kasdan, D., 502
Kasuganti, R. R., 538
Katata, xxiv, 540
Kathawala, Y. A., 302, 367, 370
Katherine, M., 65, 71
Katz, R. L., 38–9, 49, 51–4, 75–9, 85,
113, 116, 123, 126–7, 135–40,
142, 195–6, 199–200, 202–3, 205,
207, 209–12, 214, 218, 307–8,
326, 345, 370
Kaufman, P., xxiv
Kaur, J., 149, 173, 176, 198, 200–1,
314, 318–19, 323
Kazakevičienė, G., 3, 5, 55, 57, 59, 61,
254, 257, 259, 300, 307, 330, 332,
336, 361
Kearney Inc., 501
Keenan, J., 511
Keenan, M., 525
Keen, M., 113, 116–17, 125–6, 129
Keim, G. D., 186, 247, 311–12, 315
Keith, R., ix
Keller, J., 418
Keller, K. L., 8, 112, 116, 118, 125–6,
149, 151, 154, 173–4, 176, 182,
185, 189, 196, 198, 218, 232, 239,
245, 249, 307–9, 317, 319, 321–2,
326, 329, 332, 339, 349, 353, 357,
360, 363, 370, 418, 422, 426, 443,
445, 448, 450
Keller, S. S., 569
Kelly, E. J., xxv, 544
Kendall, A., 301, 304, 363
Kendall, N., 301, 304, 363
Kennedy, A., 65
Kerin, R. A., 173–4, 177, 183, 317–19,
323, 336, 339, 345
INDEX   649
Kerlinger, F. N., xiii
kernel of organization, 75
Keskin, H., xix, 498
Ketchen, D. J., Jr., viii, ix, 429
Kevin, A., 400
key activities, 113–15, 281n29
key capabilities, 110–11
key channels, 115
key competency, 441
key competitors, 69, 91, 94, 102, 105,
245, 328, 334–5, 338–40, 344–5
key concepts, 539
key considerations, 153
key customers, 115
key enablers, 398
key input, 13
key intelligence topics (KIT) models,
485–6
key issues, vii, xiv, 11, 48, 59, 99, 148,
202, 222, 234, 352, 375, 393, 484
key minus(−) stakeholders, 188
key output, 13
key partners, 113–15
key performance (revenue and cost), 54,
115, 224, 248, 264, 405
key performance indicators (KPIs), 54,
224, 233, 248, 264, 405
key plus(+) stakeholders, 188
key processes, 115
key resources, 113–15
key stakeholders, vii, 3, 6, 8, 96, 102–3,
105, 111–12, 184, 188, 194,
196–8, 200, 202, 216, 222–3, 227,
233, 243, 245, 248, 253, 259,
308–9, 339, 344, 353, 359–60,
363, 365, 390n20, 401, 421, 426,
431, 434, 449, 468, 480, 485
key success factors (KSFs), 60, 184, 324
key suppliers, 115
key value propositions, 115
keyword, xxv, 550
Khan, I., 547
Khan, R. A., 123, 126, 129, 413, 416,
441
Khayat, Z., 504
Khedr, A., 566
Kiely, T., 93, 126
Kienzle, L., 302, 304–5
Kilar, V., 510
650   INDEX
Kilmann, J., 13, 38–9, 49, 51–3, 123–4,
135, 137–8, 142, 148
Kilmann, L. D. R., 563
Kim, H., 506
Kim, J., 538
Kim, J. S., 528
Kim, K., 349, 353
Kim, K. H., 528
Kim, N., 529
Kim, Y., 429
King, A. W., 97, 112, 254, 265
Kinicki, A., 67–8, 70–1, 146, 151
Kinser, C., 502
K2Int (knowledge to intelligence), 449,
487
kiosks, 426
Kirca, A. H., 429
Kirchmer, M., 3, 5, 11, 251, 253, 255–8,
265, 297–8, 310, 312, 326, 426
KITs Revisited, 531
Kjellberg, H., xix, 500
Kleinaltenkamp, M., 559
Kleiner, A., 566
Kliesch-Eberl, M., 100, 102, 110, 117,
123
Kluwer Academic Publisher, xix, 498
Knecht, M., 336, 340, 345
knot, 507
know-how, 78, 95, 444
knowing-doing, 558
knowing the customer, 422
knowledge, 2, 41, 184, 295, 395, 479
knowledgeable, 449
knowledge-based organizations, 545, 548
knowledge bases, 438
Knowledge Creation Diffusion
Utilization Journal, 511
knowledge development, 533–4
knowledge dissemination, 202
knowledge-level, 126
knowledge management (KM), 111,
122, 125, 127, 130–2, 228, 235,
322, 329–30, 407, 437, 441, 449
knowledge management office (KMO),
322
knowledge management system, 228
Knowledge Production and Innovation
Conference, 510
knowledge sharing, 528
knowledge silo, 226
knowledge society, 502
knowledge transfer, 368
knowledge value, 366
knowledge workers, 126
Knox, M., 518
Knox, S., xxv, 547
Kock, S., 367, 370
Kogan Page, 500, 508, 518, 527, 549, 562
Kohli, A. K., ix, 14, 69, 71, 118, 148–9,
151, 154, 173, 185, 188, 314, 316,
319, 321–2, 428–30, 440
Komatsu, H., viii
Konopaske, R., 525, 536
Konrad, A., 569
Kooistra, F., 537
Korhonen, S., 93, 126
Ko, R. K. L., 111
Kossyva, D., 363, 367, 370
Koster, S. R., 111, 117, 123, 125, 129
Kothari, A., 245, 247, 251
Kotler, P., ix, xii, xiv, xvi, 14, 112–13,
116, 127, 173, 183, 186, 189, 229,
308, 319, 321, 326, 330, 332, 336,
353, 361, 421–2, 426, 436, 438,
443, 445, 448, 450
Kotter, J. P., 38, 40, 61, 65, 70–1, 75–6,
78–9, 83, 85, 92, 99, 110, 117,
123, 134–9, 142, 195–6, 198–200,
202–3, 205–6, 210–12, 214–15,
218, 223, 239, 247, 249, 254–5,
259, 302–4, 307, 310, 312,
315–16, 330, 332, 339, 361, 363,
367, 370, 418
Kouvas, G., 527
Kovac, M., 541
Kozlenkova, I. V., 544
KPMG Advisory, 521
KPMG Capital, 541
KPMG International, 541
Kramer, M. R., 182, 196, 200, 202–3,
205, 251, 265
Kraus, F., 542
Kreitner, R., 70–1, 146, 151
Krohmer, H., 532
Kropp, F., 567
Kruschwitz, N., 504, 543
 INDEX   651

Kuehnl, C., 532 Lamb, R. B., 563

Kumar, A., xxiv, 540 Lam, S. K., 429
Kumar, K., 183, 186, 229, 254, 259, Lancaster, G., 429
265, 304, 312 landscape, 395, 435
Kumar, N., 70, 148–9, 151, 154, 173, Laney, D., 401–6, 408, 440, 475n3
185, 188, 232, 429–30 Langer, M. E., 569
Kumar, R. K., 323–4, 336, 340, 345, Langley, A., 183, 186, 189, 211, 232,
408 295, 299, 314, 316
Kumar, V., xii Lanvin, B., 518
Kumcu, E., 538 Lapkin, A., 509, 543
Küster-Boluda, I., 505 Larcker, D., 302, 304, 322, 363
Küster, I., 505 Larcker, F. D., 253–5, 265
Kutwaroo, G., 550 Larcker-Tayan, 543
Kyriakopoulos, K., 420 large-scale enterprise, 548
Larrechart, J., 502
Larsson, R., 506
L latent, 328, 440, 482
labelling, 140 Laudan, L., xii
laboratory, x launching, 9, 36, 58–9, 62, 84, 139,
labor market, 316 207, 235, 260, 363
labor unions, 363 Laurea University of Applied Sciences,
Lackner, J., 245, 247, 251 555
lack of clear goals, 369 Lavalle, S., 223, 225–6, 228–9, 245,
lack of competitive differentiation, 430 247, 249, 311–12, 402, 417, 440–1
lack of coordination, 139, 369 Lavidge, R. J., 329, 332, 389n16
lack of managerial power, 430 Lavoix, H., 175, 311
lack of trust, 139, 369 law firm partnership, 574
ladder of business intelligence (LOBI) Law Journal Newsletters, 574
maturity model, 414 law/laws, viii, ix, 37, 180–1, 186, 243,
Lado, A. A., 105–6, 127, 229, 295–7, 250
299, 307–8, 326, 339, 353, 361, lawlike generalizations, xxvii, 566
370 law man, xi
Lado, N., 429 Law, P. J. S., ix
Lafferty, A. B., 69, 429–30, 440 lawyer, xi
Lafollete Study, 553 Layard Richard, 500
lagging indicators, 441 layers of Earth, 167
laid back, 343 laying out roadmap, 58
Lai, F., 533 layoffs, 68
Lake, D., 93, 126 Layton, R. A., ix
Lake, P., 401–2 Lazer, W., ix
Lakhder, D., 538 lead analysts, 49–50
Lal, R., 503 leader reactions, 68
Lamb, C. W., xxi Leadership and Organization
Lambe, C. J., 431 Development Journal, 563
Lamberson, L. R., 357 leadership-based capability,
Lambert, D. M., 300, 302–4, 309, leadership commitment, 138
311–12, 349, 353, 357 leadership competencies, 499
Lambin, J,-J., 251, 295–97, 299, 422, leadership platform, 396
429, 443, 446, 448, 450 leadership skills, 449
652   INDEX

leadership style, 410 Leppävaara, 555

leaders of public sector, 401 Lesser, E., 543
leading communication, 154 Leszinski, R., 3, 5, 8, 247–48, 256
leading indicators, 441 leverage cross-market insights, 419
leading to leaners, 126 leverage points, 344
lead time, 356 leveraging, 10, 96, 302, 405
leaks, 427 Levin, D., 408
Learned, E. P., 105 Levinthal, D. A., 420
learning, 35, 38, 61, 69, 75, 81, 89–90, Levitt, T., ix
104, 169n17, 253, 329, 353, 370, Levy, H., 395, 412
401, 412, 429, 449 Lewis, I., 551
learning capabilities, 357 Lewis, W., 245, 247, 249
learning competencies, 553 Lexington, xxi, 517
learning organization, 39, 133, 135–6, liabilities, 83
143, 368 liaison, 199
learning organizational structure, Liang, T. P., 573
38–9 Liberty University, 549
learning orientation, 501, 522, 547–8 Library Trends, 532
lecture notes in Mathematics series, xxiv, licensing, 357, 363, 366
540 Lidija, B., 97, 101–2, 127, 134, 136–38,
lectures, 176 142, 229, 232, 306
Ledingham, D., 541 Lid Publishing Inc, 550
Lee, E., 350, 353 life cycle stage, 218, 329, 331
Lee, J., 499 lifestyle, 329, 331, 427
Lee, J. S., 509 lifestyle network effect, 427
Lee, J.-Y., 544 likeability effect, 419
Lee, S.-H., 580 like-minded management philosophies,
Lees, M., 113, 116–17, 126 369
Lee, S. S. G., 580 Lilien, G. L., xviii
legacy modernization, 396 Lilly, B., 544
legacy systems, 233 limited outlet distribution, 517
legal department, 40 Linda, G. L., 538
legal/regulatory barriers, 369 Linden, A., 404
legends, 68 Linde, T., 350, 353
legitimacy-oriented, 369 Lindgren, M., 105, 418
legitimate, 38, 77 Lindgren, R., 105, 418
Lehman, D. J., 183, 186, 189, 232, 306, Lind, R. C., 8, 105, 247, 254, 265
308, 313, 326, 350, 357 linear programming, 525
LeHong, H., 543 Lings, I. N., 8, 149, 154, 177, 189, 254,
Leibold, M., 514 259, 265, 304–5, 312, 422,
Leidner, D. E., 53–5, 59, 210, 212, 215, 429–30, 432
225–7, 229, 232, 239 Lings, N. I., 106, 149, 176, 189
Leisen, B., 431 linguistic, 424
Lemaster, K., xxix, 580 Lin, H., 357
Leonard-Barton, D., 97, 229, 232 LinkedIn, 320
Leonard N. Stern School of Business, Linton, J. D., 92, 97, 105–6, 130
513 Li, Q. P., 546
Leo, P., 502 liquid assets, 331

liquidity, 253
Lisbon, 503
Litan, D., 123, 125, 129, 424
literature, 37, 91, 196, 248, 280
literature of marketing, 544, xxv
Littleboy, A., 528
little competition, 211
Litwin, G. A., 13, 258
Litwin, G. H., 69
Liu, H., 430
Liu, H.-K., 395
Livari, J., 123, 125–6, 129, 416
Liyanage, 295, 299, 314, 316
Ljungberg, J., 545
loaned out, 49
lobbying, 13, 102
local communities, 362
local competitor, 369
local computing, 403
local government, 185
localized analytics, 408
local networks, 403
local publics, 183
local storage, 403
Lockshin, L. S., 301–4, 312, 322
Lockwood, C. A., 69, 97, 101–2, 105–6,
111, 124–5, 229, 245, 251, 298,
311, 315
Lockwood, N. R., 105
Löffler, M., 511
Logan, D., 578
Logica Publication, 575
Logica’s maturity model, 414
logistical capability, 352
logistics information management, 348
Lo, H., 576
Lokkesmoe, K., 507
London, xxv, 500, 508, 513, 518–19,
527, 539, 544, 546, 549–50, 554,
562, 566, 568
longer-term strategic approach, 175
longevity, 327, 330
long-linked technology, 123
long live location, 395
long-range perspective, 199, 356
Long Range Planning, xix, 498, 501–3,
513, 532, 536, 563, 572
long relationship, 186
INDEX   653
long-term benefits, 432
long-term customer equity, 113
long-term direction, 427
long-term external social, 432
long-term focus, 428
long-term interests, 181
long-term participation, 410
long-term partnership, 351
long-term relationship, 196, 355
long-term return, 181, 184
long-term value, 198
long timeframe (years, months, weeks),
417
long-time utilization, 227
Lonial, S., 564
Lopez, S., 8, 112, 116, 125–7, 129, 149,
173–4, 176, 185, 189, 195–6, 198,
200–1, 232, 245, 251, 265, 296,
298–9, 306, 308, 313, 326, 350,
418, 426
loss value of information (LVI), 405,
458–9
Love, P. E. D., 349, 353
low-cost, 400
Lowe, S., xii, xv, xviii
low-moderated uncertainty, 151
low tolerance, 139
low uncertainty, 151
loyalty-turnover, 345
Lucas, G. H., ix
Lucas, M., 173, 183
luck, 502
Luckner, S., 577
Ludicke, M., ix
Luffman, G., 429, 439
Luhmann, N., ix
Lumpkin, G. T. T., 91
Lumpkin, J. R., 558
Lum Richard, A. K., 546
Lundberg, C. C., 561
Lund University, 532
Luo, X., 363, 367, 370, 431
Luo, Y., 105–6
Luthans, B. C., 38, 40, 75–7, 83, 85,
123, 136–9, 142, 148, 151, 154,
195–6, 200, 202–3, 205, 207,
209–12, 214, 218, 223, 249, 298,
302–4, 306, 310, 312
654   INDEX
Luthans, F., 38, 40, 75–7, 83, 85, 123,
136–9, 142, 148, 151, 154, 195–6,
200, 202–3, 205, 207, 209–12,
214, 218, 223, 249, 298, 302–4,
306, 310, 312
Luthans, K. W., 38, 40, 75–7, 83, 85,
123, 136–9, 142, 148, 151, 154,
195–6, 200, 202–3, 205, 207,
209–12, 214, 218, 223, 249, 298,
302–4, 306, 310, 312
Lynch Kathy, 557
Lynn, L. M., 92, 106
Lyras, D., 564
Lytle, S. R., 92, 106, 254, 259, 265, 312
M Makhija, M., 336, 340, 345
machine learning modeling, 81
machinery, 400
machine-to-machine (M2M)
communications, 400
Machlin, I., 498
Macinnis, D. J., xiii, 295, 297, 302, 304,
307, 312, 314–15, 318, 321, 367,
370
Maclachlan, A., 125, 127, 129
Macmillan, 168n8
macro-culture, 66
macroeconomics, x
macro environment, 43, 180, 188, 192,
324, 363, 395
macro environment forces, 429
macro/general/remote environment,
172, 178, 180–2, 190–2, 488
macro marketing, xii, 432
macro marketology, xii, 5
Madden, C. S., xxi
Madden, S., 513
Madden, T. J., xxi, 517
Maddern, H., 568
Madison, xix, 501
Madsen, T., 93, 99, 102, 123–4, 126–7,
229, 239, 295–, 299, 306, 308,
313, 326, 350, 357, 361, 418, 422,
426, 443, 446, 448, 450
Madu, B. C., 65, 69, 71, 146–7
Maedche, A., 504
Magill, P., 512
Mahmoud, M. A., 429, 431
Maignan, I., xxii, 522
mail, 80, 147, 348–9, 426, 440
main part of business, 31
main piece, 35–6, 165n5, 171–2,
277n4–6, 294, 393
maintain, 78, 200, 303, 327
maintenance, 40, 415
maintenance records, 407
major process, 111
Makadok, R., 313, 336, 340, 345
make effective decisions, 8, 105, 248,
296, 334, 402, 406
make-or-break, 415
make sense, 404, 429
make sense of surroundings, 67
make-to-order environment, 508
making strategy, 50, 177, 257
making the world a better place for
everybody, 421
Maklan, S., xii, xv, xvi
Malden, 531
Malgorzata, P., 406
Malhotra, N. K., xxiv, 540
Malone, M., 404, 443, 445, 448
Maltz, E., 14
Malviya, N., 513
manageable, 413
manage change, 485–6
manage conflict, 78
management accounting, 535
management capability, 116, 356
management characteristics, 430
management commitment, 356
management competencies, 526
management control system, 122, 125,
131–2
management decision, 38, 64
management experience, 53, 430
management-focused, 441
management information system (MIS),
xxxix, xlivn6, 124–6, 228, 244, 337,
392, 437–9, 442
management information systems (MIS),
xxxix, xlivn6, 124, 228, 244, 437–8,
442
Management International Review, 570
management level (operational to top),
41, 124–5

management of metadata, 224
management philosophy, 432
management priorities, 70
management processes, 126, 137, 222,
233, 306
management reporting, 475n13
management science, 214
management science model, 214
management skills, 95
management style, 46, 337, 410
management team, 36, 49–52, 313, 343,
369, 485–6
management technology, 113
manager capability, 178
managerial ability, 342
managerial approach, 475n4
managerial business processes, 111
managerial capabilities, 342
managerial commitment, 449
managerial competencies, 103
managerial controls, 125
managerial dashboards, 125
managerial ethics, 196
managerial innovations, 139–40
managerial knowledge, 353
managerial marketing, 348
managerial piece, 11, 18, 33, 35, 171,
294, 386, 393
managerial process, xii, 111
managerial role, 84
manager perspective, 432
managing customer relationships, 14,
303, 327, 415, 423
managing information security (firewall),
129
Managing Service Quality: An
International Journal, 576
managing value, 113
Manhattan, 503
Manicas, P. T., xii
manifestation, 23, 25–6, 31, 63–4, 68,
73–4, 81, 88–9, 108–9, 120–1, 132,
144, 157, 162, 191–2, 194,
216–20, 222, 236, 238, 240–1,
243, 261, 264, 266, 268–9, 274,
283, 287–8
manipulation, 139
Mankins, M. C., 418, 441
man-machine systems, 545
INDEX   655
manner, xv, xli, 3, 11, 23, 26, 36–7, 43,
46, 48–9, 51, 55, 60, 68, 71,
78–81, 93, 116, 147–8, 158, 172,
175–6, 199, 205, 226, 228, 231–2,
236, 238, 248, 254, 256, 258, 260,
270, 281n29, 304, 306, 320, 326,
337, 344, 351, 359, 365, 368, 379,
416–17, 420–1, 449, 473, 478
Mansfield, R. S., 105
manufacture, 40, 122, 169n16, 324,
334, 345, 411
manufacturer, 349, 431
Manyika, J., 398, 403, 408, 411, 436
many-to-many collaboration, 421
many-to-many model relationships, 421
mapping business collaborators, 292, 365
mapping future of business, 410
mapping marketology, 36, 40–2
MapReduce, 401
March, J. G., 100, 102, 295, 299, 314,
420
margin/margins, 328, 334, 398, 405
market, 1, 36, 172, 292, 391, 477
market analysis, xlivn7, 129, 169n19,
174, 177–8, 184–5, 192, 279n1,
280n5, 280n9, 281n19, 292, 321,
324, 361–2, 364, 389n7, 389n17,
477, 481, 485, 487–9, 496
market analytics, 53
market as a whole, 423
market assessment, 481
market attractiveness, 184
market-based capability, 10–11, 432
market-based competencies, 85
market-based management, xviii
market-based organizational learning,
xxvi, xxviii, 552, 567
market-based view (MBV), 335–6, 359
market capabilities, 332
market changes risks, 184
market channels, 324
market competencies, 422
market complexity, 148, 151, 487–8
market condition, 46, 70, 349, 365
market context, 395, 487
market cost structure, 324
market creating, 422–3
market cultures, 65, 70–1, 73–4, 447
market data collection, 424
656   INDEX
market data management team
(MDMT), 36, 49–52
market data processing, 130
market data provision, 206
Market DIKII, 3, 41, 189, 292, 392,
478
market-driven, 70, 429, 433, 481
market-driving, 429–30, 433
market dynamics, 53, 259
market dynamism, 70
market engineering, 172, 174–5, 179,
192, 279n3, 361–2
market entry, 334
marketer, viii, x, xi, 180
market expansion, 338
market-focused, 484
market forces, 135, 341, 356
market growth, 184
market information, 41–3, 46–8, 184–5,
208, 235, 257–8, 315–16, 318–20,
329, 375, 384, 423, 447, 451,
458–9, 484
market information clients, 423
market information sharing, 262
marketing, 8, 39, 175, 295, 391, 480
marketing 3.0, xvi, 420–1, 425
marketing activities, 14, 332
marketing; an art or a science, viii, xvi
marketing and its discontents, xxv, 545
marketing and sales, 93, 113, 334, 398
marketing as an art, xv
marketing as a practice, xv, xvi
marketing as a profession, xi
marketing as a science, xv
marketing as a technology, 506
marketing automation, 415
marketing behavior, xix, xxi, 498, 517
Marketing Bulletin, xxii, 522, 580
marketing channel bargaining power,
352, 354
marketing channel conflicts, 352, 354
marketing channel design, 351, 354
marketing channel management, 351–2
marketing channels, 347–54, 390n20
marketing commodities, xii
marketing communications, 39, 149
marketing competences, 555
marketing concept, xiii, xvi, xvii
marketing consultancy, 497
marketing contribution, 385
marketing debate, vii–viii, xviii 10, 31–2,
78, 112, 189, 404
marketing decision support system, 498
marketing discipline, xiii
marketing domain, 28, 102, 140
marketing engineering, 175
marketing evolution, xlivn7, 389n11,
392, 439, 442, 472, 474, 477,
479–81, 494–6
marketing exists in an identity crisis, xv
marketing exploration and exploitation,
xlivn4
marketing first generation (marketing
1.0), 420–1
marketing functions, xiii, 295
marketing history, xii
marketing identity, xi
marketing identity crisis, viii
marketing information systems (MkIS),
423, 437
marketing in moderation, xix, 502
marketing institutions, xii
marketing intelligence, 481
marketing intelligence and planning,
129, 481
marketing intelligence implementation
process (MIIP), 428
marketing is not a discipline, xv
marketing is not a philosophy, xv
marketing legends, 68
Marketing Letters, 502
marketing lies on economic science, xv
marketing literature, xix, 502
marketing logistics, 348
marketing man, xi
marketing management, xii, xlivn6, 327,
331, 402, 428, 430, 432, 439
marketing management performance, xii
marketing mediators, 348
marketing metatheory, xx, 503
marketing mix, 331, 353–4, 390n20
marketing myopia, xx, xxv, 545
marketing opportunity, x, 349
marketing organization, 13, 93
marketing orientation, xiii, xvi
marketing paradigms, xii–xiii
marketing PBC: marketing practice in a
business context, xvii

marketing performance, x, 248, 432
marketing philosophical patterns, xvii
marketing philosophy, xiii, xvii, 431–2
marketing planning, 129
marketing practice, xiii, xv, xvii, 432
marketing principles, xii
marketing profession, 422
marketing PSC: marketing practice in a
social context, xvii
marketing redefined, xxii, 527
marketing relationships, 327, 345
marketing research, x, xii, 320–2, 423, 481
Marketing Research Association (MRA),
562
marketing responsibilities, 422, 425
Marketing Review, xx, 506, 514, 539,
562
The Marketing Review, 506
marketing revolution, xxiv, 538
marketing scholars, xii, xv
marketing science, viii, xii, xv
marketing science research, xxix, 580
marketing science thinking, xxi, 516
marketing second generation (marketing
2.0), 420
marketing services agencies, 183
marketing strategy, 83, 180, 183, 231,
248, 327, 417, 465
marketing systems, xii, 349–50
marketing systems analysis, xxii, 523
marketing tasks, 487
marketing TBC: marketing theory in a
business context, xvii–xviii
marketing technology, xx, 503
marketing theory, viii–x, xiii, xvii–xviii
marketing theory and applications, xxi,
517
marketing theory of the firm, xix, xxii,
499, 513, 533, 563
marketing third generation (marketing
3.0), xvi, 420–1
marketing thought, xii
marketing TSC: marketing theory in a
social context, xvii–xviii
market insight, 42, 258, 318–19, 343,
375, 419, 447, 451, 480
market intelligence (MI), 175, 223, 227,
258–9, 318–19, 328–9, 346, 353,
358, 361–3, 370, 375, 407, 412,
INDEX   657
428, 430–1, 436, 438, 447, 451,
481–4, 487
market intelligence and planning, 568
market intelligence competency center
(MICC), 36, 51–2, 57, 78, 193,
204–9, 280n14
market intelligence networks, 48
market intelligence pervasiveness, 262
market intelligence unit, 436
market intelligent strategy, 262
marketist, xi
market knowledge, 41–2, 168n15, 258,
318–19, 375, 423, 447, 450, 481,
484–5
market landscape, 395
market-led, 530
marketmetrician, xi
market momentum, 395
market monitoring, 224, 262, 323, 481
Marketo, 520
marketologist, xi
marketologosphere, 39–40, 44
marketology, vii, xi–xii, xiii–xiv, xvi–xviii,
xxxix, 1–169, 171–496
marketology and organization directional
effects matrix (MODEM), 2, 21,
28–30, 32, 158, 161, 163, 167,
270, 273, 275, 279, 282, 286, 288,
289, 491, 492
marketology and organization mutual
contribution (MOMC), 293, 373,
385, 386, 388, 493
marketology and organization
relationship directions: O2M and
M2O, 29
marketology and organization
relationship perspectives diagram
(MORPD), 2, 21, 27–30, 32, 158,
160, 163, 167, 217, 270, 272, 275,
279, 282, 285, 288, 289, 491, 492
marketology approach, 440
marketology architecture, 224, 229
marketology as an assistant to
organizational competency, 103
marketology as an organizational
competency, 102
marketology as earth, 39
marketology assets, 90, 99, 166, 447,
490
658   INDEX
marketology-based outcomes, 16
marketology-based skills, 75, 85
marketology behavior, 290n30, 292,
310, 312, 317
marketology benchmark matrix (MBM),
2, 21, 30–2, 158, 162, 167, 270,
274, 275, 279, 282, 287–9, 491,
492
marketology budgeting, 90, 99–101
marketology building blocks (MBB), 10,
11, 34n4
marketology canvas, 437, 444, 447
marketology canvas reengineering
(MCR), 447
marketology capabilities, 90, 101–2, 235,
449, 461
marketology clients/audience, 42, 251,
439
marketology community, 204
marketology competencies, 90, 102–5
marketology context, 35, 164, 172, 294,
387, 393, 473
marketology contribution, 295, 297,
314, 318, 323, 373
marketology council team, 49
marketology coverage, manifest and
contribute (MCMC) analysis
framework, 2, 21, 32, 37, 65, 75,
79, 90, 110, 122, 133, 145, 162,
165–7, 173, 194, 221, 222, 243,
263–5, 269, 274, 275, 278, 282,
283, 289, 489–92
marketology culture and climate, 65,
70–1, 165, 490
marketology data governance, 236
marketology delegates, 79, 117, 379,
382, 449, 468, 470
marketology department/unit, 53
marketology design, 17, 292, 310–12,
317, 449
marketology DNA, 260
marketology-driven business performance
canvas (MDBPC), xli, 1, 2, 33, 34,
434, 472, 489
marketology dynamic capability, 90,
106–7
marketology effectiveness and maturity
evaluation (MEME), 293, 373, 385,
386, 388, 493
marketology environment, 232, 236
marketology evolution, 392, 439, 442,
474, 494
marketology executive committee, 49
marketology feedbacks, 232, 249, 295,
483–4
marketology fingerprint, 260
marketology FOCUS Box, xli, xlii, 1, 2,
21, 34, 36, 65, 75, 90, 110, 122,
133, 145, 165–7, 173, 194, 222,
243, 277, 278, 293, 388, 392, 474,
481, 483
marketology foundations, 391–3,
409–33, 443, 472–4, 494
marketology functionalities, 392, 393,
434–6, 443, 472–4, 494
marketology functions, 48, 260, 392,
434–7
marketology governance, 28, 79, 82,
193, 194, 202–9, 231, 232, 278,
313, 447, 491
marketology group, 39, 71, 75, 78–9,
81, 102, 140, 166, 187, 228, 297,
314, 440
marketology hierarchy, 292, 310, 314–15
marketology impact assessment matrix
(MIAM), 2, 21, 31–2, 279, 282,
289, 492
marketology influence, 236
marketology infrastructures, 90, 99
marketology initiatives, 53, 59, 226, 235,
236, 249
marketology in practice (MIP), xli, 1, 21,
33–6, 65, 75, 90, 110, 122, 133,
145, 158–63, 164–7, 171–3, 194,
222, 243, 270–5, 276–9, 282–90,
293, 294, 373–86, 386, 387, 392,
393, 451–72, 473, 478, 495
marketology inputs, 118, 249, 483
marketology is not a single function, 296
marketology management center
(MMC), 36, 49, 51, 53–64, 78, 79,
81–5, 90, 165, 193, 204–9, 225–6,
231–3, 280n14, 322, 389n13, 408,
449, 489
marketology manager, 82
marketology match matrix (MMM), 2,
21, 32, 34n10, 37, 75, 90, 110,
122, 133, 145, 162, 165–7, 173,

194, 222, 243, 274, 275, 278, 282,
289, 489–92
marketology maturity, 234, 392, 393,
439–40, 441, 467, 474, 494
marketology maturity assessment matrix
(MMAM), 393, 472, 474, 494
marketology methodology, 236
marketology organizational architecture
(MOA), xli, 1–35, 171, 189, 218,
223, 226, 231, 238, 277, 282,
284–6, 289, 294, 311, 312, 319,
386, 434, 472, 477, 478, 489, 496
marketology organizational audience, 75,
79
marketology organizational behavior
(MOB), xli, 1, 2, 35, 171–290, 294,
311, 319, 323, 343, 389n5–7,
389n10, 389n12, 389n14, 434, 437,
443, 472, 477, 478, 491–2, 496
marketology organizational behavior
(MOB) canvas, 18, 172, 190–3,
194, 219, 222, 240–3, 266
marketology organizational contribution
(MOC), xli, vii, 1, 2, 35, 171, 277,
291–390, 434, 443, 472, 477, 478,
492–3
marketology organizational contribution
(MOC) canvas, 19, 372
marketology organizational delegates, 75,
79–83
marketology organizational design
(MOD), xli, vii, 1, 2, 35–169, 171,
172, 174, 188, 189, 218, 223, 226,
231, 233, 234, 238, 264, 276, 285,
289, 294, 311, 319, 323, 338, 339,
343, 386, 389n3, 389n4, 389n8,
389n9, 389n13, 434, 437, 443,
472, 477, 478
marketology organizational design
(MOD) canvas, 36, 65, 75, 110,
122, 133, 145, 156–7
marketology organization styles, 47
marketology outputs, 79, 204
Marketology PBC: marketology practice
in a business context, xvii
marketology people, 75, 78–9, 85, 447
marketology people: 3E groups, 82
marketology performance management,
34n3
INDEX   659
marketology philosophical patterns, xvii
marketology pillars, 292, 310, 313–14
marketology practice style, 236
marketology process management, 34n3,
110, 117–19, 490
marketology products (market DIKII),
280n16, 292, 297, 299, 315–18,
386
marketology PSC: marketology practice
in a social context, xvii
marketology relationship manager, 49
marketology reporting, 236
marketology requests, 292, 310, 315–16
marketology schemes, 235
marketology services (IGDEE), 386
marketology skills, 75, 83–5
marketology stakeholders, 172, 187–9
marketology standards, 42, 225, 239,
265
marketology status analysis matrix
(MSAM), 2, 21, 27, 32, 158, 167,
270, 271, 275, 279, 282, 284, 288,
289, 491, 492
marketology strategic management
(MSM), xli, 1, 2, 221, 222, 236,
292, 295, 310–13, 319, 389n10,
392, 434, 437, 443, 472
marketology strategy, 222–6, 236, 240,
313, 447
marketology strategy effectiveness, 221,
232
marketology strategy execution, 221,
231–2
marketology structure, 36, 39–40, 42–8,
52, 165, 167, 446, 447, 489
marketology structuring pattern, 100
marketology success, 11, 261, 292, 297,
310–12, 317
marketology system, xliv, 32, 34n3, 117,
207, 231, 236, 276, 289, 297, 316,
318, 319, 323, 386, 392, 434,
483–4
marketology TBC: marketology theory in
a business context, xvii
marketology team, 225
marketology theory, viii, xvi–xviii
marketology throughout an organization:
autonomous or merged, 45
marketology toolset, 233
660   INDEX
marketology TSC: marketology theory in
a social context, xvii, xviii
marketology users, 54, 79, 80
marketology value proposition (MVP),
242, 249–52, 269, 292, 295,
316–17
marketology working committee, 49
marketor, xi
market-oriented, 69, 70, 85, 105, 141,
148, 203, 236, 260, 296, 428, 437,
439, 447
market-oriented activity, 505
market-oriented behaviors, 70, 431
market-oriented communication, 145,
148–9, 155
market-oriented culture, 65, 69–70, 72
market-oriented management, 503
market-oriented mindset, 260, 262
market-oriented organization, 69, 118
market-oriented vs. product-oriented
culture, 69
marketplace, xxxix, 5, 69, 92, 94, 96,
102, 105, 123, 129, 148, 204, 216,
223, 226–8, 246, 248, 281n20,
327, 334, 335, 339, 343, 344, 395,
397, 450
market-related (market+), 479
market-related actions, 54, 218, 256,
257, 295, 304, 306, 313, 322
market-related action-taking, 218, 256,
304, 306, 322
market-related analysts, 10
market-related analytics, 408
market-related business actions, 174
market-related business decisions, 174
market-related competencies, 423
market-related components, 13
market-related concepts, vii
market-related decision-making, xl, 6, 189,
223, 225–8, 232, 258, 295, 306, 313
market-related decisions, vii, 2, 11, 33,
54, 164, 175, 202, 216, 218,
226–8, 231, 232, 236, 252, 256,
257, 276, 294–6, 304, 307, 313,
314, 322, 386, 408, 434, 437, 438,
449, 472, 478, 483
market-related executives, 105
market-related functions, 292, 320–2,
379, 393, 451, 464, 465, 472, 474
market-related ideas, 102
market-related information, xxxix, xl,
xliv, 41, 53, 55, 129, 168n8, 232,
249, 250, 295, 304, 306, 307, 315,
374, 375, 377, 386
market-related informational needs, 9,
83, 232, 250, 303
market-related inquiry(ies), 373, 374
market-related issues, decisions, plans and
actions, 41
market-related processes, 10
market-related products, 30, 55, 71, 106,
129, 130, 141, 142, 154, 218, 233,
239, 296, 484
market-related services, xxxix, xliv,
168n8, 295, 296, 386
market-related technologies, 129
market-related units of organization, 439
marketrician, xi
marketry, xi
markets, vii, xi–xii, xiv–xv, xxxix, 3,
48–54, 56, 69–70, 112, 117, 118,
129, 148–9, 151, 154, 164, 174–5,
184–5, 202, 204, 205, 216, 218,
225, 227, 228, 245, 250, 251, 257,
258, 264, 281, 292, 295–7, 303,
314, 315, 318–24, 335, 359,
361–2, 368, 386, 422–6, 428–33,
447, 478, 481, 484–9
markets as networks, xxiv, 537
MARKOR, 430
MARKOR: a measure of market
orientation, xxiv, 540
markosphere, 39, 40, 44
Marland, James, 314, 316, 363, 366,
370
Marn, Michael V., 3, 5, 8, 247, 248, 256
Marques, Alzira, 567
Marquit, Erwin, x
Marr, Bernard, 3, 247, 248, 251, 254,
257, 259, 265, 296, 298, 299, 309,
317, 319, 350, 357, 402
Marshall, A., 558
Martina, Königova, 93, 102
Martin-Consuegra, D., 521
Martinette, Louis, 569
Martin, J. A., 97, 106
Martin, L., 576
Martinuzzi, M., 569
 INDEX   661

Marx, Karl, ix Matyska, Jr. Robert J., 577

Mason, C., 553 Maull, R. S., 568
Mason, Edward S., 321, 336, 339, 345 Mavondo. T. Felix., 69, 135, 136, 138,
Mason, R. O., 3, 9, 197, 199, 206, 212, 140, 142, 149, 151, 154, 174, 189,
219 254, 259, 265, 312, 315, 429
Massachusetts, 514 Maximini, Dominik, 70, 71
Massachusetts: Harvard Business Press maximize, 212, 404, 406
Books, 580 Maydeu-Olivares, Albert, 429
mass group of customers, 327 Maynard, Harold H., xii
massive amounts of addressable data, 419 Maynard, Sean, 512
massive changes, 410 Mazur, Jolanta, 510
mass merchandisers, 349 MBB. See marketology building blocks
master data, 399, 407, 415 (MBB)
master data management (MDM), 407, MBM. See marketology benchmark
412, 449 matrix (MBM)
mastery, 411 Mcafee, Andrew, 398, 411, 417, 436,
Matear, Sheelagh, 527 440, 441
material assets, 404 McAlister, L., 544
mathematical background, 321 McCarthy, E. Jerome, ix
mathematical model of communication, Mcclinton, Pamela, 183, 186, 189, 227,
566 229, 232, 251, 297, 298, 310
mathematics, 243 Mcclure, Rex E., 429
Matheson, Phil, 527 Mccourtie, Simone D., 38, 167n1
Mathis, Robert L., 75, 76, 78, 83–5 Mccroskey, James C., 70, 71, 145–9,
Matillion Business Intelligence, 548, 549 151, 154, 174, 189, 227
Matillion Ltd, 548, 549 Mcdaniel, Carl, 411, 436, 442
matrix for company analysis by Mcdonald, Malcolm, 3, 8, 113, 116,
stakeholders, 360 256, 416, 422, 424
matrix like world, 419 Mcfadden, Michael, 569
matrix organizational structure, 38–9 Mcferran, Brendan, 550
matrix structure, 38 Mcgahan, A. M., 303, 336, 339, 345
Matsuno, Ken, 429 Mcgee, John, 505
matter(s), viii, xi, xii, xv, 28, 61, 76, 84, Mcgonagle, John J., 41–3, 46, 48, 49,
141, 153, 174, 175, 203–5, 210, 51, 52
222, 225, 227, 231, 303, 306–8, Mcgrath, M., 66
323, 328, 334, 337, 345, 352, 353, Mcgrath, M. R., 563
359, 363, 365, 373, 393, 394, 404, McGraw-Hill Education, 501, 517, 524,
408, 418, 434, 437, 440, 451, 472, 525, 529, 532, 533, 536, 541, 553,
473 555, 565, 572, 574, 576
mature function, 16 McGraw-Hill/Irwin, 513, 516, 525,
maturity, 16, 24, 59, 111, 139, 216–18, 539, 563
225, 234, 238, 293, 303, 334, 385, Mcguinness, Tony, 553
392, 407, 408, 413, 414, 417, 425, Mckinnon, Cheryl, 412
439–42, 459, 464–7, 474, 494 Mckinsey, 411
maturity examination, 58 Mckinsey and Company, 178
maturity model for data warehousing Mckinsey and Company Insights and
(MMDW), 414 Publications, 503
maturity of marketology, 16, 28, 321, Mckinsey Global Institute, 547, 550
440, 466 Mckinsey Insights, 503
662   INDEX
Mckinsey Quarterly, 324
McKinsey 7Ss Model, 13, 168n12, 178
Mclaughlin, G. L., 186
Mclean, Ian., 569
Mcleod, Raymond Jr, 118
Mcmaster M. D., xii
MCMC. See marketology coverage,
manifest and contribute (MCMC)
analysis framework
Mcmillan, Elizabeth, 13, 38, 39, 49,
51–3, 123, 135, 137, 142
Mcnamara, Gerry, 517
Mcnamee, Patrick, 183, 186, 189, 227,
229, 232
Mcnaughton, Rod B., 245, 247, 251,
296, 298, 309, 317, 319, 357
m-commerce, 329, 338
Mc Press Online, 505
McWilliams, Abagail, 253, 254, 257
MDBPC. See marketology-driven
business performance canvas
(MDBPC)
mechanism(s), 30, 68, 93, 126, 154,
244, 327, 333, 346, 348, 349, 353,
358, 361–3, 370, 459, 475n6
mechanistic organizational structure, 38,
138
Medford, 502, 511, 551
media analysis, 364
media engineering, 292, 362–4
media publics, 146, 183
media silos, 420
media tablets, 397
Mediated Model, 548
mediating technology, 123
mediator, 182, 186, 188, 244, 308, 324,
347, 348, 429
medicine man, xi
Meer, David, 183, 186, 188, 189, 227,
229, 232, 251, 403, 406, 408
me + free + ease, 400
mega marketology, 482
mega process, 111
megatrend(s), 291, 394, 395, 399, 443
Mehandjiev, Nikolay, 527
Mehta, Rajiv, 510
Meindl, Peter, 350, 353
Mela, Carl F., xii
Melbourne, 581
Mell, Peter, 404
MEME. See marketology effectiveness
and maturity evaluation (MEME)
memorial lecture, 498
Mena, J. A., 534
Mendelson, M. B., 502
Mendling, Jan, 518
mental healthcare, x
mentor, 10, 20, 44, 52, 62, 63, 72, 73,
87, 88, 98, 108, 119, 120, 131,
132, 143, 144, 155, 157, 179, 190,
191, 201, 209, 216, 219, 220, 230,
240, 241, 252, 266, 268, 299, 305,
309, 317, 322, 330, 333, 340, 346,
350, 354, 358, 364, 367, 371, 399,
409, 425, 433, 436, 441, 442, 444,
446, 448, 451, 480, 481, 483, 484,
487, 488
mentoring, 226
Mentzer, John T., 429
mercatus, xi
mercenary, 66
merchandising products, 95
merged and incorporated, 177
mergers and acquisitions (M&A), 68,
338
merits, 569
Merkys, Gediminas, 574
Merlo, Omar, xiii, 297, 298, 302, 309,
314, 318, 321, 322, 357, 363, 367,
370
Mesh app, 397
mesosphere, 167n2
messiness, 402, 455
meta-analysis, 567
metadata, 50, 224, 399
metadata management, 49, 84
metadata repository, 49
metadata storage, 49
Meta Group, 542
metaphors, 65, 280n4
metatheory, viii
meta-trends of marketing, 420
Metayer, Estelle, 183, 186, 189, 227,
229, 232, 251, 295–7, 299, 312,
314, 315
metrics, 125, 414, 417
Meyer, Alan D., 93, 102, 126, 127, 129,
229, 332

Meyer, M. H., 97
MGI, 401, 402
MIAM. See marketology impact
assessment matrix (MIAM)
MI center of excellence, 53
MI center of knowledge, 53
MI center of practice, 53
Michael, Shanahan, 539
Michel, Lukas, 76, 77, 83, 85
Michigan State University, 569
MI community of practice, 53
microcredit, 537
micro-culture, 66
microeconomics: study of choices by
individuals, x
micro environment, 180, 182, 183, 188,
192, 307, 324, 363
micro marketology, 188, 440, 482
micro/operating/task/industry
environment, 487
micro, small, and medium enterprise
(MSME), 440
Microsoft Corporation, 259, 261, 265,
395, 403, 415
Microsoft Excel, 81
Micu, Anca Cristina, 320, 323, 424
middle future (1–3 years), 411
Middlewood, David, 65, 69, 71, 147
MI department, 53
midsize, 524, 535
midstream collaborators, 366
Miguel, Marta, 226, 227, 232, 239, 316,
323
MI initiatives, 437
Miles, Ian, 525
milestones in marketing, 533
Millan, A., 521
millennium intelligence, 551
The millennium project, 526
Miller, Jerry P., 41–3, 46, 48, 49, 51, 52
Miller, Katherine, 70, 71, 145–9, 151,
154
Miller, Patty, 183, 186, 189, 229, 232,
247, 312, 326, 426
Miller, R., 245, 247, 249
Millican, Richard D., xi
Milton, Nick, 127, 223, 225, 295–7,
299, 312, 314, 315
INDEX   663
Mimir, xix, 501
Mines, Christopher, 511
ministers, 556
Minkov, Michael, 532
minority equity, 366
Mintzberg, Henry, 38, 40, 75, 76, 85,
134, 136, 138, 139, 142, 148, 151,
154, 173, 174, 176, 185, 186, 189,
195, 196, 198, 199, 201–3, 205,
206, 209–12, 214, 218, 223, 307,
308, 312, 326, 345, 370, 418
MIP. See marketology in practice (MIP)
MIP-Cumulative, 171, 172, 276, 277,
279, 282–9, 492
MI programing, 53
miscommunication, 43
misconceived, 526
misconception, 248
Mishra, Aneil K., 66, 154
mission, 5, 68, 111, 122, 199, 200, 222,
229, 306, 307, 341, 355, 363, 411,
421
mission-based, 66
mission-critical, 203
misunderstanding, 139
misuse(s), 545
misuse of marketing, xx, 504
Mitchell, R. K., 551
Mitchell, Robert W., 432
MI technology services, 53
MIT Sloan Management Review, 499,
502, 504, 515, 543
MIT Sloan School of Management, 526,
550
Mittal, V., 553
MIT Technology Review, 513, 562, 564
mixed analysis, 176
mixed IT and market/business focused
cross-functional unit, 56
mixed reality living, 411
MKTOR, 430
MMAM. See marketology maturity
assessment matrix (MMAM)
MMC. See marketology management
center (MMC)
MMM. See marketology match matrix
(MMM)
MMS, 426
664   INDEX
MOA. See marketology organizational
architecture (MOA)
MOB. See marketology organizational
behavior (MOB)
MOB canvas. See marketology
organizational behavior (MOB)
canvas
mobile, 329, 349, 412, 413, 423, 426,
443, 447
mobile analytics, 415
mobile-application-like, 415
mobile applications, 447
mobile-centric, 397
mobile communication, 424, 447
mobile device adoption, 395
mobile device battles, 397
mobile devices and solutions, 329, 412,
436, 443
mobile first world, 395
mobile internet, 400
mobile stores, 349
mobile technology, 130, 396, 398, 424
mobilizing, 562
MOC. See marketology organizational
contribution (MOC)
Mocanu, Aura-Mihaela, 545
MOC audience(s), 291, 295–6, 299
MOC Business Support Matrix (MOC-­
BSM), 293, 373, 379–81, 386, 388,
493
MOC Client Inquiry Analysis (MOC-­
CIA) Inquiry Form/ Matrix, 293,
373–5, 386, 388, 493
MOC dynamics, 291, 299–300
MOC Importance Performance
Assessment (MOC-IPD) Diagram/
Matrix, 293, 373, 375–7, 386, 388,
493
MOC Primary Function Matrix (MOC-­
PFM), 293, 373, 382–4, 386, 388,
493
MOC Product and Service Profile Matrix
(MOC-PSPM), 293, 373, 377, 378,
386, 388, 493
MOD. See marketology organizational
design (MOD)
Modarress, B., 357
MOD canvas. See marketology
organizational design (MOD) canvas
model-based, 510
model of national culture, 66, 168n11
models of decision-making, 214
MODEM. See marketology and
organization directional effects
matrix (MODEM)
modern business environment, 391–3,
399–409, 443–5, 447, 472–4, 494
modern business world, xiii, 129
modern cooperative (“beta”) leadership
style, 410
modern enterprise, 204, 205, 413
modern IT-based world, 128
modernity, xii, 528
modern managerial functions, 236
modern marketing, 419–20, 422, 425
modern marketing theory, xxiii, 534
modern market research, 424
modern partnership, 365
modern society, xxii, xxvi, 526, 558
modern style of strategic management,
222
modern technologies, 447
modifiable, 231
modifications, 140, 246, 476n13
Modinger, Wilfried, 421, 422
Mohr-Jackson, I., 106
mold, 427
Molina, A., 521
Moliner, Miguel A., 573
Mollá, Alejandro, 510
Moller, Kristian, 573
MOMC. See marketology and
organization mutual contribution
(MOMC)
momentum, 395
Monczka, R. M., 552
monetary, 92, 243
monetary assets, 92
Mongay, Jorge, 419
Monieson, David D., ix
monitor(s), x, 116, 176, 185, 199, 204,
253, 257, 259, 260, 320, 329, 333,
337, 426, 485
monitoring market, 46
monitoring the stream, 484
monologue, 520
Montgomery, C. A., 97, 225, 323, 324,
336, 339, 345, 416

Montgomery, David B., 323, 336, 339,
345, 416
Moon, C., 535
Mooney, Ann, 93, 102
Moore, D. R., 514
Moore, Elizabeth S., ix, xvi
Moore, L. F., 561
Moore, Marian Chapman, 552
Moorhead, Gregory, 75–9, 85, 136, 138,
139, 146, 151
Moorman Christine, 55, 57, 59, 69,
75–7, 79, 83, 85, 99–102, 110,
117, 126, 196, 229, 298, 307, 309,
312, 315, 321, 345, 350, 353, 357,
363, 367, 370, 420
Moorthy, S., 310, 349, 353
Moose, Sandy, 562
Moran, Robert, xii, 320, 323, 424
more for less, 395
Morgan James Publishing, 497
Morgan Kaufmann Publishers, 579
Morgan, Neil A., 93, 102, 127, 418,
419, 422
Morgan, R. M., 367, 431
Morgan, Robert Edward, viii, ix, xiii, xiv,
xvi, 295, 300, 307, 311, 312, 314,
318, 321, 322, 330, 332, 339, 361,
363, 367, 370, 418, 419, 431
Morieux, Yves, 504
Morison, Robert, 514
MORPD. See marketology and
organization relationship
perspectives diagram (MORPD)
morphology, xxiii, 534
morphology of theory, xxiii, 534
Morphy, 186, 311, 312
MORTN, 430
Mosco, Vincent, 404, 443, 446, 448, 450
Moseley, James L., 575
Mosimann, Patrick, 223, 226, 228, 232,
239, 259, 261
Mosimann, Roland, 223, 226, 228, 232,
239, 259, 261
Mothersbaugh, David, 329, 332, 426
motion, 522
Motivation and Organizational Climate,
546
motivations for collaboration, 369
motives, 368
INDEX   665
Mouncey, Peter, 549
Moutinho, Luiz, 567
movement to new learning, 136
Moyer, Mel S., ix
MSAM. See marketology status analysis
matrix (MSAM)
MSM. See marketology strategic
management (MSM)
MSU Business Topics, xxii, 526
Muchinsky, Paul M, 69, 145–9, 151, 154
Mueller-Heumann, G., ix
Muhammad, Gul, 437
Muller, Marié-Luce, 4, 9, 14, 38–43, 46,
48–50, 52–5, 57, 59, 253, 256,
258, 261
multi-business firm, 539
multichannel distribution system, 349
multi-cloud, 403
multi-criteria, 528
multi-device, 416
multi-dexterous, 409
multidimensional model, 505
multi-disciplinary, 409
multifaceted coopetition (win-win-win),
366
multi-factor, xxi, 516
multifunction(s), 296
multi-item approach, 516
multi-layered governing architecture, 48
multimedia, 511, 567
multinational, 37, 180
Multinational Business Review, 521
multinational companies, 565
multinational networks, 528
multi-objective, 538, 577
multiple business processes, 399
multiple cloud services, 403
multiple criteria, 525
multiple distribution channels, 349, 350
multiple-layer, 532
multiple levels, 504, 574
multiple marketology, 225
multiple models, 403
multiple regressions, 566
multiple roles, 76
multiple sourcing, 252
Muncy, J. A., xxiii, 535
Munich Personal Repec Archive
(MPRA), 552
666   INDEX
Muñoz-Gallego, Pablo A., 526
Murphy, Leonard, 320, 323, 424, 439
Murphy, Patrick E., 439
Murray, Fiona E, 198–202, 211, 212, 214
Murray, Peter, 92, 105, 106, 112, 117,
134, 137, 138, 140, 142, 259, 261
mutation, 365
mutual beneficially, 355
mutual beneficial relationship, 327
mutual interactions, 31, 32
mutually compatible goals, 431
mutual respect, 369
mutual second sourcing agreements, 366
mutual trust, 369
My Cloud, 403
Myers, Paul S., 100
myopia, xx, xxv, 506, 544, 545
mystery, 575
myth of “production era,”, xxii, 524
N 149, 161, 211, 246, 261, 273, 286
Nahavandi, Afsaneh, 71, 146
Nalebuff, B, 182, 313, 363, 366, 370
Nanduri, Prakash, 414, 415
nanotechnology, 411, 419
Narasayya, Vivek, 510
Narasimhan, R, 357
narratives, 65
narrow view, 51
Narver, John C, ix, xiii, 8, 69, 71, 118,
146, 149, 151, 154, 173, 185, 188,
261, 314, 316, 318, 418, 419,
428–30, 432, 439
Nasri, W, 225–7, 229, 232, 239, 314,
316, 323
Nasr, Mona, 566
National Aeronautics and Space
Administration (NASA), 39, 40,
167n2
National Information Standards
Organization (NISO) Press, 401,
402
National Institute of Standard and
Technology (NIST), 401, 402
Natis, Yefim, 404, 443, 445, 448
native cultures, 410
natural disasters, 419
natural environment, 181
natural resource management, 181
natural resources, 181
natural user interfaces, 398, 400
nature and organization of technology,
xxii, 526
nature and scope of marketing, 482
Navigator, 80
Nayar, Vineet, 198–201, 206, 212, 219
Near Real-time, 416
necessary, xiii, 22, 46–9, 68, 102, 175,
183, 222, 428
Nedungadi, Prakash, 323, 324, 336,
339, 345, 432
need identification, 332
Needle, David, 65
Neely, Andy, 3, 5, 253, 254, 256–8, 261,
265
negative/discouraging, 29, 30, 67, 68,
149, 161, 211, 246, 261, 273, 286
negative power, 149
negative/restraining, 29, 30, 67, 68,
negotiation and market engineering, 577
negotiation skills, 95
neighbor competitor, 338
neighbor governance of MMC, 207, 208
Neighbor, Hope, 302, 304, 305
Nelis, Johan, 3, 5, 111, 117, 254, 259,
261, 265
Nellis, Joe, 394
neo-realism, 579
nested governance of MMC, 207, 208
Netherland, 563
net income, 368
Netizen journalists, 427
netovation, xiv
net short-term assets, 345
net value, 182, 365, 366
network and IT operations, 407
network attached storage (NAS), 403
network-based market, 502
network collaborators, 173
network competition, 431
network connectivity, 400
network economy, 431
networked actuators, 398, 400
networked architecture, 83
networked enterprise, xiv, 13, 41, 48, 59,
296, 315, 407, 410, 443, 449

networked organizational team, 39
networked readiness index (NRI), 412,
413, 425
networked sensors, 400
Network for Business Sustainability
(NBS), 527
network-linked, 447
network location, 528
network of distribution, 348
network of physical objects, 400
network organizational structure, 39,
125
network structure, 40, 64, 125
Netzer, Oded, 551
Neuijen, B, 532
neural network, 567
neuro-marketing, 419
neutralization, 368
new businesses, 369
new competition, 412
new customers, 328, 330, 398, 417
New Delhi, 501, 555
new entrant competitors, 366
new entrants, 182
new forms of interaction, 419
new generation marketing, 419
The New IT Reality Emerges, 397
New Jersey, 523, 563, 576, 577
Newman, David, 507, 578
new market, 102, 137, 303, 323, 349,
368, 398, 410, 412
new (unmet) needs of customers, 328,
330
new path, 502, 555
new product development (NPD), 95,
303, 328, 345, 357, 369, 423
new reality, 397
new revenue sources, 418
News Center, 561
new service development (NSD), 95,
328, 345, 357, 369, 423
newspapers, 348, 362
new technology, 368
Newton, xxv, 549
new wave technology, 420
new wearables, 427
New York, 168n8
New York University, 513
New Zealand, xxii, 504, 533
INDEX   667
next for science, 395
next generation analytics, 397
next-generation BI, 416
Next Generation Data (NGD), 515
Ngai, E. W. T, 349, 353
Nguyen, Bang, 418, 419
niche group of customers, 327
Nicholas Brealey Publishing, 566
Niemeia, Juhas, 93, 126
Nigel, Rayner, 533
night nursing, 506
Nijssen, J. Edwin, 314, 316
Nilan, K, 105, 106, 195, 199, 201
nimbleness, 424
Nist Big Data (NBD), 555
Nixon, Kamille, 407, 408, 420
Nochols, M, 501
no-data, 236
Noe, Raymond, 76, 77, 83
noise, 145, 148
nominal group technique (NGT), 212
Nonaka, I, 313, 336, 340, 345
non-business, xi
non-business motivations, xii
non-coercive influence, 199
non-commercial, 153
non-competitor collaborators, 366, 367
non-competitors, 366
non-consumers, 327
non-core technology, 122, 169n16
non-customers, 327
non-economic, xi, xii
non-economic motivations, xii
non-electronic business, 338
non-existent, 408
non-financial, 104, 105, 178, 243, 248,
253, 344, 352
non-financial based competencies, 105,
253
non-financial performance, 105, 178,
344
non-financial perspectives, 253
non-governmental organizations
(NGOs), 195, 292, 325, 360,
362–5, 381, 387, 390n22, 419, 442
non-governmental organizations (NGOs)
analysis, 292, 362–4, 387
non-governmental organizations (NGOs)
engineering, 292, 362–4
668   INDEX
non-managers, 77
non-physical data integration, 415
non-profit organizations (NPOs), 547
non-programmed decisions, 210
non-routine, 122
non-standard marketology architecture,
224, 229
non-verbal message, 145
non-verbal symbol, 145
Noordewier, Thomas, xxviii, 567
Nordmeyer, Billie, 173, 183, 189
normal competency, 94, 95
normal competitive success (NCS), xxxix,
5, 6
normal performance, 253
Normann, R, 245, 247, 249
normative paradigm, xii
norms for governance, 370
norms for market orientation, 70
Northampton, 566
Norton, D. P, 8, 76, 77, 85, 91, 99–102,
136, 140, 142, 154, 169n17, 226,
232, 253, 254, 257–9, 265, 302,
307, 329, 332, 361
NoSQL (non SQL or non-relational),
401, 407, 475n6
not an over night but an over time effort,
229
not-for-profit, 37
not-for-profit business organizations, 362
Not Only SQL, 475n6
not quite destiny, 395
number of businesses, 37
number of options for decision-makers,
215
Nunes, Paul F, 426, 427
Nurmi, Niko, 449, 450
O 127, 136–40, 142, 146, 147, 151,
Oakland, 510
obedience to laws and regulations, 37,
186
objectivity, 405
O’brien, C., 357
O’brien, Frances A., 179, 183, 189, 195,
196, 200–3, 207, 209–12, 214, 215
O’brien, James A., 118
O’brien, Terrence V., 118
O’cass, Aron, 70, 148, 149, 151,
154, 185, 188, 198, 307, 308,
326, 345
occupation, 180, 329, 331
Oczkowski, Edward, 69, 92, 106, 110,
117, 135–7, 139, 140, 142, 149,
151, 188, 258, 261, 314, 316, 318,
319, 321, 429
O’dell, Carla, 127, 135, 140, 142
O’donnell, Orla, 65, 71, 148, 151, 154
O’driscoll, Aidan, 92, 105, 106
OECD. See Organization for Economic
Cooperation and Development
(OECD)
Oestreich, Thomas W., 557
offensive, 343
offerings, x, xvi, 76, 105, 183, 246, 316,
334, 337, 338, 343, 427, 483
office applicators, 126
office systems, 126
offline, 400
off-price stores, 349
Ogbonna, Emmanuel, 429
Ogden, S., 186, 259, 261
Ohayv, D., 532
The Ohio State University, 502, xix, 502
Ojha, Nikhil, 573
Olaru, Stefan, 545
Olavarrieta, Sergio, 92, 106, 110, 117,
118, 259, 261
old customers, 328
Oliver, Christine, 93, 102, 126
Olson, Eric M., 14, 76, 78, 83, 85, 110,
117, 229, 261, 295, 299, 307, 309,
312, 315, 321, 322, 345, 353, 357,
363, 367, 370
Olson, Jerry C., xv
Olszak, Celina M., 4, 14, 55, 57, 59, 61,
71, 75–7, 79, 83, 85, 99, 106, 123,
154, 196, 198–200, 202, 203, 205,
206, 210–12, 214, 215, 218, 225,
245, 249, 254, 257, 300, 309, 361,
406, 413, 437, 440
O2M. See organization to marketology
(O2M)
Omega, 543
Ommerborn, T. G., 575
on becoming, 504

oncomouse, 553
on-demand delivery, 403
one-dimensional view, 43
one-off report, 413
one-off visualizations, 417
one-on-one training, 60
“one size fits all” approach, 56
one-time practice, 116
on hybrid, 515
online, 60, 130, 403, 410, 417
online advertising, 426
online analytical processing (OLAP),
130, 224, 401, 438, 475–6n13
online connection, 403
online conversations, 410
online markets, 400
online searches, 410
online transaction processing (OLTP),
401, 476n13
the only thing that is constant is change,
135, 472
onsite, 60
OnStrategy, 38, 39, 41, 49, 51, 52, 54,
55, 58, 59, 61, 229, 232, 306, 313
on the spot, 394
Open Mind, 513
openness of internal communication, 69
open-source platforms, 205
open system, 173, 177, 359
open university, 521
operating controls, 356
operating environment, 182
operating procedures, 369
operational, xv, 5, 10, 28, 30, 39, 41, 42,
48, 78, 79, 81, 82, 102, 104, 105,
111, 112, 124, 184, 188, 216–18,
223, 231, 238, 244, 254, 257, 258,
264, 296, 299, 310, 314, 315, 321,
323, 353, 355, 398, 408, 411, 418
operational action-taking, 204
operational business processes, 94, 110
operational change, 137
operational collaborators, 366, 367
operational competencies, 90, 94, 95
operational costs, 53
operational customer relationship
management (CRM), 14
operational data store, 84, 475n12
INDEX   669
operational decision-making, 204, 406
operational design, 151, 152
operational efficiency, 366, 441
operational excellence, 402, 411
operational forces, 406
operational issues, 406
operationalize, 28, 30, 78, 299
operational knowledge, 353
operational/line-of-business (LOB)
supervisors, 41
operational-managerial (OM) business
processes, 111
operational-primary (OP) business
processes, 111
operational problems, xv
operational purposes, 366
operational reconciliation, 416
operational requirements, 151
operational results, 398
operational speed, 355
operational-supportive (OS) business
processes, 111
operational systems, 81
operational value, 94
operation improvement, 356, 410
operation management, 41, 110, 356
operation system, 345
opportunistic meta-trends, 422
opportunistic thinking, 449
opportunities for synergy, xxiv, 539
opportunity, 13, 26, 40, 53, 75, 97, 174,
180, 181, 184, 204, x, 204, 214,
225, 250, 264, 303, 306, 323, 324,
328, 329, 344, 349, 366, 370, 394,
401, 402, 406, 412, 417, 422,
426–7, 440, 449, 450
opportunity networks, 13
opposing forces, 246
optimal level of conflict, 78
optimal value proposition, 113
optimized prescriptive analytics (How
can happen?), 408
optimize marketing investment, 419
optimum balanced return on value
(OB-ROV), 248, 249
optimum balanced value (OBV), 8, 242,
245–8, 329
orchestrate, 13
670   INDEX
order backlog, 356
order-based market information
containers (OMIC), 315, 316
order processing, 351, 356
O’Reilly III, Charles A., xliv, 13, 76, 78,
79, 83, 85, 97, 99–102, 113, 116,
125–7, 134, 137, 138, 142, 229
O’Reilly Media/Yahoo Press, 578
organic organizational structure, 38, 138
organization, vii, xxxix, 1–169, 171–390,
393, 408, 410, 429, 434, 437, 449,
450, 475, 492, 496
organizational ambidexterity, xliii
organizational architecture, 10, 13, 14,
227
organizational assessment, 518
organizational assets, 90, 92, 98, 166,
404, 409
organizational barriers, 530
organizational behavior, 38, 211, 212,
351, 368
organizational body, 13
organizational boundary, 425, 426
organizational capability, 90, 92–3, 98,
178, 338, 343, 368
organizational capital, 90, 92
organizational change, 77, 133, 135–9,
143
organizational climate, 68, 74
organizational committees, 50
organizational communication, 145–9,
153–5
organizational competencies, 90, 93–5,
98, 102–3
organizational concerns, 41
organizational conflict, 75, 78, 87, 89
organizational constraints, 178, 231
organizational consumer behavior, 332–3
organizational context, 5, 57, 211, 496
organizational core competency, 129, 141
organizational creativity, 133–4, 140–4
organizational creativity behavior model,
134
organizational crises, 68
organizational culture, 61, 65–9, 71, 72,
79, 146, 148, 168n11, 205
organizational culture change, 148
organizational culture dynamics, 65–7,
72
organizational culture functions, 65, 67,
72
organizational culture power, 65, 67–8,
72
organizational customers, 327, 330
organizational decision making, 194,
211, 213–16, 218, 406
organizational decisions and actions
(ODA), 194, 215–19, 278, 491
organizational decisions and actions
(ODA) by marketology, 194,
218–19
organizational decisions and actions
(ODA) for marketology, 194,
216–17, 219
organizational decisions and actions
(ODA) of marketology, 194,
217–19
organizational departments, 46, 47, 101,
122, 123
organizational design, xiii, 37–8, 81,
151–2, 245, 347, 365
organizational dynamics, 79, 150, 213
organizational ecosystems, 173
organizational effectiveness, 13, 169n20,
242, 254–5, 266
organizational ethics, 337
organizational function, xiii, xxxix, 6, 7,
14, 23, 27, 39, 43, 84–6, 153
organizational goals, 3, 23, 68, 110, 123,
151, 199, 214, 254
organizational hierarchy, xxxix, 36, 40–2,
44, 314, 315
organizational identity, 67
organizational infrastructures, 90–1, 98,
99, 109
organizational innovation, 133, 138–40,
143, 144
organizational intelligence, 176
organizational job design, 123
organizational leadership, 90, 147, 337
organizational learning, 368
organizational life cycles (OLC), 303
organizationally, 418, 431
organizational people, 75, 76, 105, 146,
149
organizational performance, 70, 76, 78,
324
organizational philosophy, 68

organizational politics, 68, 77
organizational positions, 375
organizational power, 77
organizational procedures, 68
organizational processes, 92, 111, 122,
205, 228
organizational readiness, 235
organizational rent, 499
organizational science, 580
organizational strengths, 178
organizational structure, 37–9, 45, 53,
55, 68, 90, 92, 125, 204, 205, 232,
402, 432
organizational subculture and climate,
61, 65, 68–9, 71, 72
organizational subsystem, xxxix, xl, 13,
14, 23, 37, 38, 99, 174, 217, 245,
249, 276, 311, 434
organizational supports, 232
organizational system, 68, 99, 111, 149,
341, 356, 359, 428, 429
organizational technologies, 122
organizational tolerance, 419
organizational units, 7, 39, 40, 45, 46,
48, 50, 56, 61, 78, 79, 85, 99, 100,
375, 449
organizational weaknesses, 178
organization as galaxy, 39
organization based competencies, 75, 90,
91, 93–5, 97, 98, 103–5
organization coverage, 178, 194,
216–17, 261
organization culture, 428
organization design, 13, 23, 26, 36–8,
79, 81, 110, 122, 123, 125, 127,
165
organization design requirements, 152
organization development (OD), 138
organization environment, 38
Organization for Economic Cooperation
and Development (OECD), 175,
196, 199, 203, 301, 304, 363
organization functions, 85
organization hierarchal pyramid, 41
organization life cycle (OLC), 303
organization performance, 94, 123, 268
organization science, 509, 512, 516,
544, 547, 555, 581
organization skills, 368
INDEX   671
organization structure, 36, 38–9, 48,
402
organization subunits, 529
organization success, 69, 123, 141, 196,
213, 222
organization theory, xiii
organization to marketology (O2M), 29,
30, 161, 273, 286, 385
organization wide responsiveness, 428
organizing for complexity, xxv, 549
organizing style, 46, 82
orientation, xii, xiii, xvi, 5, 8, 65, 69, 70,
90, 104, 105, 148, 149, 225, 320,
345, 357, 377, 391, 392, 409,
428–33, 439, 443, 480
orientation-construct, xxix, 508, 545,
580
original contributions, xiii
Orlander, Paul, 504
Orlando, xxvi, 557
Orr, Linda M., xxviii, 576
Ortmeyer, G., 310, 349, 353
Osborne, Phil, 550
OSIRIS, xxix, 580
Osterwalder, Alexander, 5, 8, 113, 116,
135, 138, 140, 142, 245, 247, 249,
251, 253, 255, 256, 258, 298,
309–12, 317–19, 323, 326, 345,
350, 353, 357, 361, 422, 426, 437,
441–3, 445, 446, 448, 450
Ostraszewska, Zuzanna, 557
Otola, Iwona, 313, 316, 323, 336, 340,
345
Ou, Chueh-Chu, 522
outbound logistic, 113, 347
outcomes reports, 424
outdated equipment, 151
outdated methods, 174
outdate technologies, 128
outline, xli, 323, 345, 496
outlook, 355
out maneuvering, 522
out of context analysis, 292, 360–1, 364
out-of-context evaluation, 360
out performing, 522
output medium, 123
outputs/products of marketology, 41
outside-in activities, 14
outside-in perspective, 335
672   INDEX
outsource data production, 449
outsourced marketing channel, 353
outsourcing purposes, 366
outstanding, 176, 248, 411, 496
outwitting, 522
overall control, 257
overarching, ix
Overby, Stephanie, 547
over-expectations, 342
overflow of information, 442
overhead, 415
overlapping, 233, 320
overload, 43, 128, 148
overlooked, 184, 329
Owano, Nancy, 395
ownership, 351, 355
Oxford, xix, xxvi, 502, 511, 514, 518,
524, 530, 531, 559, 564, 577
Oxford: Elsevier Pergamon, 564
The Oxford Handbook of Innovation
Management, 518
Oxford University Press, 502, 511, 514,
518, 524, 530, 531, 575
Özsomer, A., 548
P partnership formation time, 356
pace of decision-making, 54
Pace, Wayne R., 69–71, 145–9, 151, 154
packaging ability, 356
Padula, Giovanna, 363, 367, 370
Paepe, Piet De, 573
Paessler, Dirk, 404
Pagh, J. D., 542
pain relievers, 113, 114
Palgrave Macmillan, xix, 498, 545, 549,
564
Palmatier, Robert W., 544
Palmer, Mark, 517
panopticon, 504
Pant, Prashant, 226, 227, 232, 239,
280n17, 316
Pan, Xing, 546
paradigm-breaking burst, 137
paradigm dominance, xii, xiii
paradigm mapping marketing theory, xiii
paradigms lost, 516
paradox, 421
parasol, 27, 28, 160, 217, 238, 263, 272
Parenteau, Josh, 123, 125, 126, 129,
399, 402, 408, 413, 416, 441
parenting corporate, 37
parents’ willingness to finance, 345
Parise, Salvatore, 402
Park, C. W., xiii, 429
Parket, I. R., xiii, 179, 183, 211, 212
Parmar, R., 408
parochial, 139
Parry, Mark E., 431
Parsons, Talcott, ix
participation, 6, 139, 173, 198, 204,
222, 328, 329, 356, 365, 410, 421
participatory, 362, 365
parties, 154, 196, 243, 365, 366, 394
partner, x, 40, 113, 115, 127, 129, 135,
153, 183, 186, 188, 195, 232, 244,
264, 308, 325, 349, 351, 365, 366,
369, 399, 410, 411, 414, 422, 432,
442
partner attitudes, 369
partnering, 441
partner-related CSFs, 369
partner relationship management (PRM),
351, 354
partner selection, 369
Parvatiyar, Atul, 302, 367, 370
passive techniques, 424
past strategy, 337
patents, 345
pattern of feeling of humans, 65
pattern of perceiving of humans, 65
pattern of structuring, 99
pattern of thinking of humans, 65
Patton, Michael Quinn, 507
Paul, Debra, 508
Pauline, Arnold, 537
payday, 507
payer, 332
payment, 37, 75, 185, 186, 200, 348,
351, 357, 360
payment history, 426
payment systems, 400
payment terms, 357
PCMAG Digital Group, 527
Pearson Education, 510, 515, 523, 562,
563
Pearson Plc, 526

Pelton, Lou E., 300, 349, 353
penetration (maturity), 24
Peng, Mike W., 313, 316, 323, 336,
340, 345
Penn State, 551
Pennsylvania State University, 545
people as content producers, 410
people-based capability, 101–2
people competencies, 75, 85, 105, 447
people-leveraged, 117
people lives, ix, 362
people make up markets, 180
people participation, 410, 421
people preferences, 70, 76, 154, 180
people to department (P2D), 153
people to people (P2P), 153
people, units, or functions (PUF), 291,
295–6, 299, 315, 316, 320, 322
people work, xi, 5, 37, 71, 83, 225, 258
Peppers, Don, xii
perceived inappropriateness, 430
perceived uncertainty, 505
perception(s), 68, 75, 76, 89, 139, 180,
245, 246, 327, 329, 331, 369
perception of BI/MI/marketology value,
54
perceptual, 424
Perez, Lourdes, 508
performance, xl, 2, 3, 40, 171, 242–70,
295, 404, 479
performance based competencies, 105
performance-based perspective, 178,
488
performance effectiveness, 111
performance experience, 356, 357
performance improvement, 116, 226,
235, 368
performance indicators, 54, 178, 224,
248, 264
performance management, vii, xliii,
xliiin3, 3, 4, 6, 16, 33, 34n3, 40,
43, 53, 54, 56, 58, 78, 83, 94, 116,
204, 205, 225, 228, 242, 257, 259,
261, 264, 351, 413, 414
performance metrics and standards, 125
performance outcomes, 70, 229, 342
performance relationship, 75, 76, 194,
198, 246, 261, 355, 356
INDEX   673
performance risk, 342, 369
Performance Value of Information (PVI),
405, 458, 459
Pergamon Press, 558
peripheral, 94
periphery clouds, 443, 447
Perryman, A. A., 517
Perseus Books Group, 504
Perseus Publishing Group, 515
personal beliefs, 430
personal cloud, 397
personal information security, 395
personality differences, 78
personalized, 394
person based competencies, 104
Personnel Psychology, 553, 565
pervasive communications, 205
pervasive marketology, 439, 466, 467
PESTLE, 129, 180
Peteraf, Margaret A., 97, 106, 151, 154,
173, 174, 177, 182, 183, 186, 189,
195, 202, 203, 214, 223, 229, 302,
303, 324, 336, 339, 345
Peter Drucker on marketing, xxviii, 573,
574
Peter, J. Paul, ix
Peters, T., 577
Petroni, A., 97, 125–7, 130
Pettey, Christy, 394, 395, 398, 412
Petty, Richard, 106
Pezzini, Massimo, 554
Pfeffer, J., 316
Pflesser, Christian, 69, 149, 154, 174,
189, 254, 265, 306, 307, 311, 312
pharmaceutical Industry, 515
Phelps, R., 301–4, 312, 322
phenomenology, ix
Phi Learning, 501, 502
Phillips, D. C., xii
Phillips J. R., 39
Phillips, Nelson, 518
Philosophical and Radical Thought In
Marketing, ix
philosophical discourse of modernity,
528
philosophical foundation, xv, xvi, xviii
philosophical patterns, xvi, xvii
philosophic aspects, 544
674   INDEX
philosophy of marketing, 534, 537
philosophy of marketing science, 534
philosophy of social sciences, xii
philosophy of technology, x
physical asset, 400
physical distribution firms, 183
physical flow of materials, 348
physical logistics, 348, 351
physical resources, 199
physical role, 368
physical space, 68, 425, 426
Piercy, Nigel F., 8, 13, 14, 38, 39, 41,
42, 46, 48–50, 52, 53, 106, 115,
151, 154, 173–5, 177, 182, 185,
188, 189, 196, 198–202, 212, 214,
219, 225, 229, 245, 253, 261, 300,
303, 304, 306–8, 312, 313, 316,
319, 326, 330, 332, 336, 350, 353,
357, 361, 367, 422, 426, 428, 430,
432, 436, 438, 443, 445, 448, 450
Pigneur, Yves, 5, 113, 116, 135, 138,
140, 142, 251, 253, 255, 256, 258,
309–12, 317, 319, 326, 345, 350,
353, 361, 422, 437, 442, 443, 445,
448, 450
Pike, Stephen, 92, 106, 229, 232, 251,
312, 314
pillars of marketology, 28, 314, 482
Pinho, Jose Carlos, 8, 149, 176, 189,
261, 314, 318, 319, 323, 429
Pinkham, Brian, 558
Pisano, Gary, 93, 99, 102, 106, 126,
136–40, 142, 307, 330, 332, 336,
339, 345, 361
Pitelis, C. N., 93, 102, 127, 136, 139,
140, 142, 251, 312, 314
pivotal function, 78
planning framework, 509
planning system, 345
platform, 4, 204, 205, 224, 231, 235,
396, 404, 407, 413, 415, 423, 443
Platform-as-a-Service (PaaS), 396, 403,
409, 456, 457
platforms for collaboration, 204
platforms for future innovation, 547, 548
platforms report, 571
platinum customers, 327
players, 117, 181, 185, 245–8, 304, 324,
403, 429
playing field, 245, 395
Plinke, Wulff, 419
Plugged-In Manager, 527
Plummer, Daryl C., 404, 443, 445, 448
Plummer, Joseph, 551
pluralism, 534
pluralistic discipline, viii
Pocket Books, 497
Podeswa, Howard, 125, 130, 407, 408
point of view, xv, 35, 41
Poised Scorecard (PSC), xvii, xviii, 253,
281n26
Poland, 510
policy-based competencies, 105
policy-making, 140
political behavior, 77
political environment, 180
political games, 77
political intentions, 77
political relationships, 360
political science, 579
political stability, 355
politics, ix, 75–7, 87, 89, 129, 227, 442
Politics and Information Systems:
Technologies And Applications
(PISTA), 557
Polity Press, 527
pollution, 181
Polonsky, Michael, 433
Polsa, Pia, 510
pooled, 122, 123
pooling of resources, 369
Popa, Raluca Ada, 513
Popper, Rafael, 525
population ecology, 173
Porras J. I., 105
portal(s), 412
Porter four corners model, 341, 342,
346
Porter, Michael E., 3, 97, 101, 102,
111–13, 116, 117, 125, 127, 137,
140, 142, 151, 154, 168n12, 173,
174, 176, 178, 182, 183, 185, 189,
196, 198, 200, 202, 203, 205, 209,
214, 218, 223, 226, 227, 229, 239,
245, 247, 251, 256, 265, 300,
302–4, 306, 307, 310–13, 321,
323, 324, 330, 332, 336, 339, 341,
342, 345, 346, 361, 370, 418
 INDEX   675

portfolio approach, 418 pre-communication, 153

positional, 424 pre-conducting, 484
positioning strategy, 337, 344 predefined targets, 252
position in industry, 355 pre-design, 13
positive context, 139 predictable, xii, 59, 277, 338
positive/driving, 30, 67, 246 predicting outcomes, xiii
positive power, 149 predictions and future trends of BI, 414,
positive/supportive, 30 415
positivism, xii predictive analytics, 394, 406
post-communication, 153 predictive analytics (What will happen?),
post-conducting, 483, 484 408
post-decision anxiety, 211 predictive insight, 441
post-formation behavior, 368 predictive marketing, 257
post-mature, 154 predictors, 574
postmodern marketing, 419 predicts, x, xiii, 258, 393, 407, 414, 415,
post-purchasing, 331, 332 418, 419, 437, 442, 449, 486
potential business value, 440 pre-emptying competitors, 369
potential competitive entrants, 339 preferable, 137, 264, 320
potential competitor(s), 334, 335, 338, preference(s), 60, 70, 76, 79, 141, 154,
353, 354 180, 327, 331, 369, 423, 426
potential customer, 102, 333 pre-formation behavior, 368
potential effects, 174, 431 preliminary framework, 520
potential for dissonance, 211 pre-mature, 154
potential impact, 175 premises, 279n4
poverty, 419 Prentice, Bill, 413, 414
power asymmetry, xix, 501 Prentice Hall, xxvi, 499, 502, 504, 512,
Power, Daniel J., 9, 118, 210–12, 214 513, 518, 523, 540, 558, 562, 563,
power dynamics, 369 567, 569, 570, 573, 576
power-interest grid, 185, 325 pre-purchase, 331
power sources, 174 presentable behavior, 95
power users, 84, 413 presentation skills, 95
practical problems, vii, xv present strategy, 178
practical references, 348 present tense, 441
practical solution, vii, xv, xviii pressure groups, 180
practical tools and techniques, vii, xli, xlii, pressure of market competition, 207
2, 3, 21, 33, 54, 158, 270, 276, pressure on resources, 395
451, 473 pressure on technology, 395
The Practice of Information Economics, Preston, L. E., 186, 261
543 prevalent marketing, 419
practice of management, 59 preventing decisions, 211
practice of marketing, xiii, xv, xvii, 432 prevention, 246
practitioners, xiii, 424 previously purchased, 417
Prahalad, C. K., 97, 111, 117, 123, Price, Chris, 394
125, 127, 130, 226, 229, 251, price instability, 184
297, 298, 302, 303, 307, 310, price waterhouse coopers Llp. (PwC),
313, 336, 339, 340, 345, 361, 261, 394, 402, 406, 408
420, 439, 440 Priem, R. L., xiii
Prasanta, K. D., 579 primary activities, 113, 315
precision, 405 primary business processes, 111
676   INDEX
primary control, 180
primary corporate stakeholders, 432
primary goal, 196
primary information collection, 228
Primary stakeholders, 13–14, 432
Prince, Melvin, 538
principles of marketing, xii, 113
principles of marketology, xlii, 473, 477,
495, 496
print media, 362
privacy concerns, 412
private, 37, 403
prizes, 356
proactive actions, 61
proactive approach, 95
proactive business logic, 429
proactive business performance
management (PBPM), 242, 255,
258–60, 266, 269
proactive decisions, 61, 258
proactively, 136, 259, 329, 407
proactive risk management, 407
probability(ies), 327, 355, 485, 486
problem consensus, 214
problem identification, 213, 332
problem-oriented research process, 320
problem solving, 76, 95, 356
problem-solving skills, 76, 95
problem-solving teams, 76
Procedia Economics and Finance, 524
Procedia–Social and Behavioral Sciences,
xix, 498
procedural compliance, 356
proceedings of informing science and IT
education conference, 556
process architecture, 111, 202
process-based capability, 102
process-based view, 518
process classification framework (PCF),
500
process control, 356
process efficiency(ies), 111, 202
process improvement, 253
process innovations, 140, 253, 257, 283,
287, 368
process integration, 370
process level, 112
process management, 34, 110, 111,
116–19, 166, 235, 490
process model of capability, 565
process of launching MMC: IPIE, 58
processor, 123
process orientation, 357
process-oriented, 95, 117
proclivity, 548
procurement, 40, 113
produce market DIKII, 19, 117, 297
producers/analysts, xlii, 3, 10, 30, 42,
48, 49, 54, 57, 76, 78, 82, 84, 105,
117, 126, 129, 130, 153, 176, 188,
204, 245, 248–51, 295, 303, 304,
306–8, 314, 318, 320, 323, 348,
349, 351, 352, 366, 394, 402, 404,
407, 409–10, 412, 414, 432,
434–7, 449, 473, 485
product acceptance rate, 356
product acquisition, 331
product-centered approaches, 419
product-centric marketing, 420
product characteristics, 345
product choice, 332
product development process, 357
product development time, 356
product differentiation, 345
product disposal, 331
product diversification, 368
product engineering experience, 357
product expansion, 338
product innovations, 140, 141
production and consumption of
marketing theory, xxviii, 579
Production and Inventory Management
Journal, 504, 507
production partner, 366
production schedules, 423
productive, 129, 254, 264
productivity, 76, 229, 242, 254–5, 264,
266, 309, 356, 411
product level, viii
product life cycle (PLC), 303, 304, 338,
340, 341, 356
product line design, 140
product line-systems, 345
product management, 60
product mix, 368
product orientation, xvi
product-oriented, 69, 238, 485, 486
product performance, 332, 368

product perspective, 331
product portfolio, 178
product quality reputation, 345
product rejection rate, 356
product-related, 140
product/service change, 138
product/service expedite, 357
product-service perspective, 233
product/service superiority, 345
product support, 345
product technology, 357
product usage, 331
product-use association, 335
product volume change, 357
profession, viii, xi, xv, 422
professional concept for marketing, xxvi,
553
professional ethics, 181
professional people, 447
professional teams, 449
professor, 10, 20, 44, 52, 62, 63, 72, 73,
87, 88, 98, 108, 119, 120, 131,
132, 143, 144, 155, 157, 179, 190,
191, 201, 209, 216, 219, 220, 230,
240, 241, 252, 266, 268, 299, 305,
309, 317, 322, 330, 333, 340, 346,
350, 354, 358, 364, 367, 371, 399,
409, 425, 433, 436, 442, 444, 446,
448, 451, 480, 481, 483, 484, 487,
488
proficiencies, 84
proficient, 53, 440
profile of approaches, 441
profitability, 84, 94, 123, 178, 184, 253,
324, 337, 355, 398, 417, 428, 432,
487
profit/loss statement, 357
profit potential, 184
profit rate, 501
profit seeking, 37
profound learning, 400
program management, 327
programmatic, 430
programmed decisions, 210
progress, 117, 128, 129, 137, 196, 331,
334, 351, 395, 412
project-by-project basis, 414
project management, 49, 322
project management office (PMO), 322
INDEX   677
project management skills, 95
project-oriented alliances, 366
project structure, 38
project support, 357
promoter, 76
promoting brand, 95, 418
promoting MMC, 59, 60
promotion opportunities, 75
promotion skills, 345
prompt access, 400
prompt response, 356
proof strategy, 522
propensity for risk, 211
property, 199, 301, 309, 331, 353, 395
prophet, 497
propositions, 5, 6, 13, 58, 113–15, 165,
184, 248, 264, 301, 308, 309, 316,
317, 327–9, 337, 339, 348, 353,
368, 390n20, 421, 487
Prosci Learning Center Publications, 531
prospective, 482
prospects, 184, 327
prospectus, xix, 501
protection(s), 362, 366, 395, 403
protocols, 400
prototypes, 357
provincial/state, 180, 185, 210, 234,
235, 328
provision, 56, 83, 95, 99, 206, 251, 351,
424
proxemics behavior, 148
Prusak, Lawrence, 295, 297, 299, 314,
315
pseudo-differential, xxiv, 540
pseudo-differential equations, xxiv, 540
psychological contract, 75
psychologists, x
psychology, viii, ix, xii, xv, xviii, 83, 202,
496
psychometrics, 561
Public Administration Review, 507
public debt, 395
Public Management Review, 506, 534
public organizations, 146
public or government-owned, 37
public policy, ix, 181
Public Productivity Review, 561
public sources of data, 440
Publishing Horizons, xx, 503
678   INDEX
publishing skills, 80, 81
Pulendran, Sue, 431
pulling, 519
purchase funnel, 424
purchase intention, 332
purchase market, 316
purchase perspective, 331
purchase planning, 507
purchase stage, 426
purchasing strategy, 528
pure business process, 112
Putler, D., 186
putting into practice, 210
puzzled form, 35, 171
pyramid, 41
Q Radcliffe, John, 3–5, 11, 14, 253–9, 261,
QFD, 579
Qiu, Tianjiao, 173, 174, 177, 183, 324,
336, 339, 345
Quadrad Analysis, 516
quadrant, 554
Quadri, S. M. K, 123, 126, 129, 413,
416, 441
qualified suppliers, 354, 355
qualitative analysis, 243
qualitative conditions of market, 352
quality assurance, 49
quality circles teams, 76
quality control systems, 125
quality engineering, 404
quality maintenance, 415
quality of action-taking, 53, 406
quality of decision-making, 51, 53, 69,
76, 345, 406
quality of life, 370
quality of products, 356
quality of services, 53
quality of strategic decision-making, 345
quality orientation, 70
quality performance, 356
quality philosophy, 356
quality systems, 356
quantitative analysis, 407
quantitative conditions of market, 352
quantitative methods, xiii
quantity, 356
quantum, 546
quarter, 520, 581
Quarterly Journal of Economics, 501, 567
Queensland University of Technology,
515, 581
querying, 475n12
quick decision-making and reacting, 95
Quinn, R, 66, 110, 117, 135, 138, 142,
247, 251, 261, 311
quirk, 513
Quorum Books, 560, 563
quotes, xiii, 410, 428
R
race, 180
Rackspace, 403
Raconteur, 320, 323, 424
265, 399, 402, 416, 441, 449, 450
radial function, 79
radical, 137, 139
radical change, 137, 144
radical innovation, 139
radical thought, xxi, 517
radio-frequency identification (RFID),
400
Raffaldi, Silvia, 6, 198–202, 212, 214
raising alignment, 53
Raja, J., 575
Rajala, Arto, 573
Rajteric, Irena Hribar, 413, 440
Raju, Jagmohan Singh, xx, 511
Ramamurthy, K., 565
Ramanujam, Vasudevan, 253–5, 265
Ramos, Jo, 502
Ramırez, R, 245, 247, 249
Rand Journal of Economics, 566
Random House Business Book, 530,
566
Rangan, V. K, 349, 353
Rangaswamy, Arvind, 175, 211, 212,
214, 215, 218
Ranjan, Jayanthi, 127, 130, 416, 441
Raphael, J, xiii, 179, 183, 211, 212
Rapid alert, 522
rapid change, 213, 225
rapidly changing environments, 97, 173,
181, 227
rapprochement, xxiii, 534
 INDEX   679

Raspin, Paul, 118, 125, 130, 135, 140, Reck, R. F., 552
142, 151, 154, 173–5, 179, 182, recognition, 69, 97, 102, 105, 174, 307,
183, 185, 189, 196, 198, 227, 239, 310, 314, 318, 328, 335, 345, 368,
251, 265, 295, 297, 314, 315, 324, 470, 479
329, 332, 336, 350, 357, 361, 363, recognizing expansions, 484
418, 422, 426 recognizing problems, 210
R-A theory, xxiii, 534 reconceptualization, 428, 432
rational decision-making, 210, 212 reconfigure, 97
rationale, 113 reconnecting marketing to markets, xix,
rational–economic, 212 500
rationality, 210, 211, 214 reconstruct, 428
rational management, 214 recruiting, 68
Ravasi, D, 65 recycling, 332
raw data, 399 redefining, 514
raw material, 181, 345, 355 redesigning, 140
Raymond, M. A, ix rediscovering market, 580
Raymond, Van Wijk, 524 rediscovery of marketing concept, 577
Rayner, Nigel, 510 Redmond, Wash, 401, 402
Ray, N. M, xxiii red ocean, 239, 328
R&D cooperator, 366 reduce resistances, 139
reaching consensus, 369 reduction, 357, 368, 410
reaction(s), 68, 253, 343, 452, 453 reengineering, 393, 447, 472
reactive business logic, 429 Reeves, Martin, 324
reactive fixing, 411 reference groups, 331
readiness of enterprise, 59, 483 referent, 77
realism, xxiii, xxvi, 534, 558 refine, x, 303
realization, 30, 202, 314 reflections, 565, 577
real space, 349 refreezing learned behavior, 136
real-time action taking, 176, 258, 313, Regalado, Antonio, 404
437 Reggie, Davidrajuh, 562
real-time business, 176 Reginald, Beal M., 173, 174, 177, 183,
real-time data collecting, 450 336, 345
real-time data flows, 400 regulatory environment, 369, 412
real-time decision-making, 437 Reichers, A. E., 69
real-time insights, 402 Reijers, Hajo, 518
real-time platform, 443 Reinartz, Werner, xii
real-time support of decisions and reinforce, 105, 175
actions, 439 Reinsel, David, 398, 411, 436, 441
real world, 246 reinvent capitalism, 560
reasonable cost, 449 relational assets, 90, 92, 99
reason and realism in marketing, xxiii, 534 relational capital, 90, 92, 99, 482
reasoning bases, 438 relational database management system
Reavis Cox’s Marketing Theory, xxi, 517 (RDBMS), 81, 475n6
Reboullet, K, 575 relational data stream management
receiver, 145, 148 system (RDSMS), 81
reception, 331 relational knowledge, 482
reciprocal, 122, 123, 257, 329, 343, relational online analytical processing
365, 385 (ROLAP), 401
reciprocal arrangements, 356 relational risks, 369
680   INDEX
relationship-based competencies, 104
relationship-based customer, 419
relationship-based database, 407
relationship management, 329
relationship managers, 49, 84, 329
relationship marketing, xvi, 327
relationship marketing strategy, 327
relations professionals, 82
relative cost, 178
relativism, xiii
release the power of innovation, 575
relevant content, 417
reliability, 38, 95, 250, 356, 415
remote competitor, 338
remote environment, 172, 178, 180–2,
487
render, 186
renewal, 303
rent creation, 547
replication of endeavors, 48
reporting and analytical services, 224
reporting method, 61
reporting models, 441
reporting tools, 225
repositioning, xxi, 517
repositioning strategy, xxi, 517
representation, 369, 415, 475n5
representative(s), 48, 349
repurchase, 332
reputation, 345, 355, 356, 362, 369,
370
research and development (R&D), 52,
56, 85, 93, 111, 122, 178, 182,
185, 244, 345, 357, 366, 368
research in marketing, xx, xxi, xxiii, xxiv,
xxv, xxvii–xxix, 506, 510, 514, 516,
517, 527, 534, 537, 542, 544, 563,
564, 567, 571, 579, 580
Research in Organizational Change and
Development, 561
research methods, xii
research procedure, 320
research process, 320
research quarterly, 546
research report, 502, 562
research techniques, 424
reseller, 183, 347–9
reseller markets, 183
resilience, 504
resilient dynamism, 395
resistance to change, 139
resist authority, 77
resolving, 139, 143, 144
resource advantage theory, xxiii, 504,
517, 534, 535
resource allocation, 260
resource-based interaction, 149
resource-based theory, 502, 526
resource-based view (RBV), 228, 335,
336, 359
resource constraints, 184
resource consumption, 411
resource dependence, 173
resource efficiency, 366
resourceful planet, 395
resource-oriented, 368, 369
resource profile, 369
resource scarcity, x
resource utilization, 254, 366
responding change, 133, 144
responding model, 331
responding to environment, 150
response models, 331–3
responsibility, xiii, 37, 46, 51, 59, 61, 69,
70, 95, 181, 186, 196, 198, 206,
211, 226, 250, 308, 320, 328, 337,
339, 355, 422
responsiveness, 70, 185, 202, 253, 356,
360, 428
restraining forces (barriers), 69, 262
restructuring market, 175, 369
result-oriented, 231
retailer relationship, 345
retail locations, 95
retail market, 349
retailor, 349
retail sales organization, 565
retaining customers, 328, 410
retaining workforce, 410
retaliation, 343
retaliatory strategies, 338
retention, 253, 417
rethinking marketing, xiii
retreat, 343
retrospective, 482
return on assets (ROA), 178, 248, 253

return on investment (ROI), 61, 178,
184, 227, 248, 253
return on value (ROV), 8, 32, 242,
248–9, 252, 269
Reuvid, J, 432
revenues and profitability, 37, 90, 94,
113, 115, 123, 178, 184, 186, 211,
253, 324, 337, 355, 405, 417, 418,
428, 432, 487
revenue streams, 113
reverse distribution, 348
reviewable, 231
reviewing MMC, 59
Review of International Studies, 579
Review of marketing, xxiii, 535
Review of marketing research, xxiv, 540
Reviews of Modern Physics, 505
revise, 129, 306, 435, 436
revision, 430
revisited, xxi, xxviii, 520, 531, 562, 571
revisiting marketing, xxvii, 566
revitalizing, 515
revival, 216, 218
revolution, xvi, 420
revolutionary form, 133
reward systems, 125
Rewoldt, Stewart, xii
Ricart, E. Joan, 179, 185, 186, 188
Ricciardi, F., 363, 367, 370
Richard, D. Irwin, xix, xxii, 498, 529
Richards, H., 550
Richmond, Virginia Peck, 70, 71, 145–9,
151, 154, 174, 189, 227
Rietberg, Jeroen, 320, 323, 424
right market information, 250–1, 258,
316
right people, 258, 417
right protections, 362
right situation, 251
right time, 251, 258, 406
rigid plans, 420
Rindfleisch, A., 546
Rinehart, xxiv
rise of individual, 395, 431
risk-based security, 397
risk management, 56, 356, 402
risk mitigation, 368
risk sharing portfolio, 368
risk-taking, 351
INDEX   681
rites, 515
Ritter, Thomas, 422
rituals, 65, 70
rivalry battles, 91–2, 182
Rivard, S., 65, 148
Rivas-Echeverria, F., 545
Rivera, Janessa, 396, 412
River Publishers Series in
Communication, 575
roadmap, 58, 231
roared, 553
Robbins, Carrie, 320, 323, 424
Robbins, Stephen P., 37–41, 43, 46, 48,
49, 51–4, 65, 67, 69, 75–9, 83, 85,
113, 116, 123, 126, 129, 134,
136–9, 142, 146, 148, 154, 196,
198–200, 206, 210–12, 218, 223,
239, 247, 300, 302–4, 306, 307,
311, 312, 315, 316, 401, 402
Roberts, Charlotte, 566
Robertson, Paul, 538
Roberts, Roger, 511
robotics, 411
robotic technologies, 395
robots, 419
ROC, 248
ROCE, 248
Rodenberg, Joseph H. A. M., 420
Rodrigues, Ana Paula, 8, 149, 176, 189,
261, 314, 318, 319, 323, 429
Roekel, Van, 413
Roering, K. R., xxiii, 535
Roger, Jenkins, xii
Rogers, John, 118
Rogers, Martha, xii
Rogers, Patricia, 4, 9, 14, 41–3, 46, 48,
49, 51, 52, 54, 55, 58, 59, 61,
75–7, 79, 83, 85, 111, 123, 125,
127, 140, 142, 146, 151, 154, 196,
229, 254, 257, 259, 261, 300, 302,
304, 307, 330, 332, 336, 361
Roghe, Fabrice, 93, 99, 102, 105, 125–7
Rohrbaugh, J., 66, 251
ROIC, 248
role-based capability, 102
role conflict, 76
role of enterprises, 395
role perceptions, 76
role players, 117, 324
682   INDEX

role set, 76 Sage Publications, 508, 524, 538, 545,

role structure, 76 548, 554
Rome, 522 Sahar, Arooj, 580
Ronald, xxv, 548 Sahay, Arvind, 537
Roos, Goran, 106, 229, 232, 306 Sahi, Gurjeet Kaur, 431
Roos, Jason, 563 St. Martin’s Press, xxviii, 572
root cause analysis, 81 St. Paul, 515
Rosa, Marcello La, 518 St. Pete Beach, 514
Rose Business Technologies (RBT), 407, sale channel, 347
408 sales agent, 349
Rose, Gregory M., 567 sales branch (Agent), 349
Rosemann, Michael, 111, 117, 123, 125, sales capabilities, xvi, 93, 95
130 sales effectiveness, 398
Rosenbloom, Bert, 350, 353 sales force, 345
Rosenbloom, R. S., 125, 127, 129, 138, sales leads, 417
139, 142, 245, 311 sales market, 316, 317
Ross, Richard, 566 sales orientation, xvi
Rothaermel, Frank, 94, 229, 232, 307, sales practice, 512
308, 319, 326, 339, 361, 426 sales records, 402
Routledge, xx, xxiii, 504, 508, 513, 524, sales skills, xvi
526, 534, 537, 546, 550, 553, 554, sales team, 349
579, 580 sales volume, 250
Rowe, A. J., 3, 5, 9, 197–9, 206, 212, salience, 551
219, 253, 254, 257, 259, 261 Sallam, Rita, 403
Rowley, T. J., 186 Sallomi, Paul, 516
Roxburgh, Charles, 547 SAM Advanced Management Journal, 528
Royal Economic Society, 565 Sample, Steven. B., 504
Royal Jordanian Air Lines (RJA), 566 Sa´Nchez Del Rı´O Marı´A Elena, 509
Roy, Frederic Le, 580 Sánchez, Javier, 573
Rubinson, Joel, 551 Sánchez, Manuel, 510
Rudd, John M., xiv, xvi Sanchez, Ron, 524, 564, 575
Ruekert, R. W., 430, 440 Sanders, G., 532
Rumelt, R. P., 229 San Francisco, 524, 551, 561–3, 565,
running a tool, 49 571, 573, 575, 579
running programs, 50, 60 Sangle, S., 432
Rusko, Rauno, 302, 304, 306, 367, 370 SAP. See Strategic architectural
Rust, Roland T., xiii, xiv, xviii, 55, 57, perspective (SAP)
59, 75–7, 79, 83, 85, 99–102, 110, SAP Business Objects Analysis, 80
117, 196, 229, 298, 307, 309, 312, SAP Business Objects Explorer, 80
315, 321, 345, 350, 353, 357, 363, SAP Business Objects Web, 80
367, 370 SAP Crystal Reports, 80
Ryals Lynette, xxv, 547 Sapienza, H. J., 186, 261
SAP Predictive Analysis, 81
Sarasota, 542
S Saravanan, A. S., 565
SaaS, 403, 456 Saren, M., 245, 247
Saber, Hussein M, 429 Sarki, Joseph, 357
safety, 254, 355 Sarma, Sanjay, 398
Sage Open, 514, 561 Sarri, Katerina, 540

SAS information evolution model, 414
SAS Institute Inc., 564
satisfaction of BI/MI/marketology users,
51, 54
satisfactory transactions, 37, 186
satisfiers, 500
Sato, Mikio, vii, 8, 34n1
Savanevicienė Asta, 574
savings, 61, 331
Savitt, Ronald, xiii
SBS Swiss Business School, 552
scalability, 415
scaling offerings, 427
Scandinavian International Business
Review, 566
scanning behaviors of executives, 485
scanning the environment, 511
scarcity of resources, 419
scattered delegates of marketology, 47
scattered/distributed in-house, 408
scattered functions, 16
scattered marketology, 439, 467
scattered people as juniors, 39
scenario analysis, 329
scenario modeling, 81, 441
scenario planning, 545
Schank, R., 6, 417, 440, 441
Scheer, Lisa, 541
Schein, Edgar. H., 65, 66, 148, 195,
199, 201
Schein’s theory, 66
Schendel, Dan, 523
Schienstock, Gerd, 100, 102, 123, 125,
130, 134, 136, 138, 142
Schiffman, Leon. G, 329, 332, 353, 426
Schilling, Melissa, 134–8, 140, 142, 229,
232, 239, 245, 249, 265, 300, 306,
308, 313, 326, 350, 426
Schlegel, Kurt, 416
Schlegelmilch, B. B., 316
Schmalensee, Richard, 300, 302–4, 336,
345
Schneider, Benjamin, 69
Schnizler, Björn, 577
Schoemaker, P. J., 106, 225, 313, 316,
336, 339, 345
Schoenbachler, Deniseand. D., 555
School of Business Administration, 523,
546
INDEX   683
school of management, 526, 547, 550,
554
schools of marketing thought, 566
schools of thought, xii–xiii
Schreogg, Georg, 100, 102, 110, 117,
123
Schrest L. J, 527
Schrodt, Paul, 65, 145, 146, 148, 149,
154, 174, 189
Schuiling, Isabelle, 113, 116, 125, 126,
130, 232, 251, 295–7, 299, 422,
443, 446, 448, 450
Schultz, M., 65
Schumpeter incorporate, 395
Schumpeter, Joseph. A., 133, 134, 138,
140, 142
science: a body of knowledge, viii
science and technology, 410
science of craft, x
science of market, 496
science of marketing, viii
science of psychic, ix
Science Research Associates, 563
science-to-practice, 516
science-to-practice initiative, 516
scientific acceptance, xviii
scientific associations, 363
scientific content, viii
scientific field, xi
scientific growth, 543
scientific research, x
scientific revolution, xvi
scientific study, ix
scientific theories, xv
SCIP Online, 531
scope and functions of MMC, 59
scope of activity, 37
scope of innovation, 140
scorecards, 224, 252
Scott, S. G., 4, 6, 198–202, 211, 212,
219, 253, 255, 261
SCP. See Structure-Conduct-Performance
(SCP)
screening, 327
scrimmaging, 176
scrum culture, 548
SCS. See sustainable competitive success
(SCS)
seamless information exchange, 400
684   INDEX
search engines, 126
search-transfer, 529
seasoned executive decision-making style,
506
sebastopol, 578
secondary beliefs, 181
secondary corporate stakeholders, 432
secondary information services, 228
secondary stakeholders, 14
secondary values, 181
second sourcing agreement, 366
secretariat delegates, 39
sectoral price behavior, 357
Seetharaman, A., 106
segmentation, 327, 330, 345, 487, 488
seizing, 97
selection, x, 68, 351, 368, 369
selective listening, 148
selective (a few) marketing channel, 351
self-confidence, 95
self-directed teams, 76
self-funding, 60
self-governing department/network, 45
self-interest, 139
self-organization, 574
self-protection, 397
self-regulated BI platforms, 415
self-report questionnaires, 561
self-service analytics, 415
self-service BI, 413
self-service business intelligence, 407
self-service data discovery, 205
self-service data usage, 204, 206
Seli, N., 564
Selvarajan, T. T., 105
Selznick, P., 105, 195, 198–201
semantic layer, 49, 80
semantic problems, 148
semantic web (web 3.0), 443, 476n15
semi-centralized structure, 51
semi-dependent, 99, 100
semigovernmental, 37
Sen, A., 413, 414
sender, 145, 148
Senge, P. M., 134–6, 138, 139, 142
senior business executives, 402
senior leaders, 5, 202
senior management, 417, 429
senior management commitment, 369
senior management factors, 429
senior management/leadership support,
417
sense-and-respond era, xxiv, 537
sense-making, 228
sense of purpose, 95
sensor data, 402
separate from, 45, 99, 127, 197, 408
separate governance of MMC, 53
sequential logic, 211
series of techniques, 401
Serpa, L. F., xii
server, 49, 126, 397, 403
service architecture, 397
service capability, 356
service channels, 348, 350
service delivery process, 431
service-driven, 576
service organization, 528
service orientation, 546
service oriented business intelligence
maturity model (SOBIMM), 414
service performance, 569
service providers, 431
service quality, 178, 429
services marketing, 510, 526, 527, 536,
544, 546, 564, 577
Setiawan, I., 541
setting new name for market research, 424
setting value, 544
Shaaban, E., 413, 414
shadow BI/MI, 204
shadow business analytics, 205
shadow market analytics, 205
Shaker, T. I., 118, 211, 212, 214, 215
Shankar, V., 336, 339, 345, 418
Shanks, G., 512
Shanley, M., 518
Shannon, C. E., 146, 148, 149, 154
shaping approach of MMC, 59
Shapiro, C., 97, 229
Shapiro, J., 514
Shapiro, J. F., 504
Shapiro, P. B., xiii, 430, 439
Shapiro Stanly, J. A., xix, 498
Sharda, R., 573
shared accountability, 369
shared basic values that support market
orientation, 69
 INDEX   685

shared control, 369 Sigmod Record, 510

shared experiences, 410 significant advantage, 184
shared goals, 369 significant importance, 184
shared learnings, 449 silo marketology team, 226
shared power, 369 silo system, 413
shared processing, 403 Silva, M., 429
shared service chargeback, 60 silver customers, 327
shared understanding, 369 similar organizations, 173
shared value, 111, 196 similar products/services, 337
shared value-based manner, 421 Simmons, G., 517
shared value-based marketing, 421 Simmons, R., 253–5, 258, 265
shared vision, 369 Simon, H., xvi, xviii
shareholder, 37, 129, 186, 194–6, 200, Sims, 553
244, 280n10, 301, 304, 305, 308, simultaneous, 176
325, 360, 422, 426 Sim, Y-W., 571
shareholder value, 178 Singapore, 522, 544
share of customer base/market, 417 Singh, H., 367, 370
share value drop, 211 Singh, S., 394
sharing economy, 394, 427 single distribution channels, 349
sharing knowledge, 529 single heterogeneous architecture, 403
sharing power, 369 single network, 403
Sharma, A., xxvii, 566 single organization, 7, 39, 43, 180, 403
Sharma, B., 502 single vendors, 403
Shaw, E. H., xii Sinha, A. P., 565
Shelton, R., 515 Sinkula, J. M., xiii, 298, 307, 309, 312,
Sheng, S., 502 314, 315, 318, 321, 353, 357, 363,
Sherer, L., 418, 441 367, 370
Shervani, T. A., 569 Sion, 504
Sheth, J. G., ix Sisodia, R. S., ix
Sheth, J. N., ix, xviii, 302, 367, 370 situation analysis, 576
Shibulal, S. D., 394 situation of war, 320
Shil, N. C., 357 situations of certainty, 211
Shi, W., 533 six-box model, 13
Shockley, R., 543 six degrees of separation, 146
Shoham, A., 429 six-sigma, 111, 125
short contacts, ix skill based competencies, 105
shortcut, 140 skunkworks teams, 76
short future (1–12 months), 411 Skyrius, R., 3, 5, 55, 57, 59, 61, 254, 257,
short-range view, 198 259, 300, 307, 330, 332, 336, 361
short-termism, 430 Skyrme, D., 112, 123, 125, 129
short timeframe (hours, minutes, Slater, S. F., ix, xiii, xvi, xviii, 14, 65, 69, 71,
seconds), 417 76, 83, 85, 118, 146, 149, 151, 154,
Shrivastava, P., 432 173, 185, 188, 229, 239, 261, 295,
Shuen, A., 572 299, 307, 309, 312, 314–16, 318,
Shugan, S. M., xv 321, 322, 345, 353, 357, 363, 367,
Sicular, S., 402, 403 370, 418, 419, 428–30, 432, 439
Sidney, J. L., ix, xii slight modification, 476n13
Sidorchuk, R., ix Sloan Management Review, 499, 502,
Sigkdd Explorations Newsletter, 527 504, 508, 515, 525, 543
686   INDEX
Sloan School of Management, 526, 550
Slogans, 68
Slotegraaf, R. J., 546
small beginning, 57
small businesses,
smaller organizations, 125
small firm, 515
small manufacturing firms, 503, 562
small scale, 394
small-to-medium offices, 403
small world phenomenon, 146
smart cities, 400
smart commuters, 427
smart decisions, 530
smartest organizations, 502
Smart Grid, 400
Smart, L. D., 253, 254, 257
smart machines, 397
smart objects, 400
Smart, P. A., 113, 116, 117, 126
smartphone location data, 401
smartphones, 362
smartphone screen, 427
Smart, T. D., 106
smart view, 417
Smart, W., 245, 251, 265
Smith, A., 91, 101, 102, 105, 113, 116,
117, 226
Smith, B., 118, 125, 130, 135, 140, 142,
151, 154, 173–5, 179, 182, 183,
185, 189, 196, 198, 227, 239, 251,
265, 295, 297, 314, 315, 324, 329,
332, 336, 350, 357, 361, 363, 418,
422, 426
Smith, B. D., 118, 135, 140, 142, 175,
179, 183, 189, 306, 307, 316, 422
Smith, D. M., 404, 443, 445, 448
Smith, K. G., 179, 183, 229, 261
Smith, T., 179, 183, 186, 189, 229, 232,
247, 312, 326, 426
smooth communications, 48
Snehota, I., 316, 363, 366, 370
Snow, C. C., 97, 112, 229, 261
Soa foundation, 538
Soberman, D., xxi, 516
SOBIMM. See Service oriented business
intelligence maturity model
(SOBIMM)
social aggregations, ix
social based competencies, 104
social beings, ix
social benefits, xvi
social capability, 407
social capital assets, 90
social change, 138
social codes, 181
social community, 362
social competitors, 338
social concerns, xvi
social context, xv, xvii, xviii, 196
social contracts, 395
social-cultural, 180
social currency, 410
social customers, 329, 330, 338
social data sources, 399, 402, 424, 440
social devices, 329
social effects, 427
social empowerment, 416
social engagement, 442
social environment, 180, 196
social group of people, ix, 362
social habit, 520
social impacts, 413
social inquiry, xxvi, 558
social institutions, xii
social interaction, 400
socialism, 565
social issues, 531
socialization of marketology, 232
socially responsible actions, 181
socially responsible businesses, 181
social marketing, 149, 181
social market-oriented communication,
149
social matrix, 400
social media, 320, 362, 364, 401, 410,
411, 419, 423, 424, 426, 440, 442,
476n15
social metrics, 417
social network, 111, 147–9, 329, 348,
362, 365, 412, 421, 427, 449
social network dominance, 410
social networking technologies, 365
social organizations, xii
social-oriented, 447
social perceptions, 369
social pervasiveness, 400
social process, ix, xi, xii

social responsibility, 181, 196, 301, 309
social role, 368
social science, viii, ix
The Social Science, 449
Social Science Research Network
(SSRN), 502, 506
social sharing, 365
social solutions, xv
social stakeholders, 419
social system, 67, 123
social system perspective, xxv, 546
social system stability, 67
social technologies, 135, 426, 435
social unit, 362
social user experience, 397, 415
social values, xii
social workgroup, 416
societal marketing orientation, xvi
societal progress, 196
societal systems, xxv, 123
Society for Human Resource
Management (SHRM), 546
society-oriented, 368, 369
sociocultural, 422
sociocultural transformation, 422
sociological view, xx, 509
sociologists, xi, xx, 503
sociology, viii, ix, xv, xviii, 410, 496
sociotechnical systems approach, 123
Software-as-a-Service, 403, 457
software-defined applications, 397
software implementation, 226
software innovation, 202
Sohi, R., 537
solid business process, 112
solidification, 311
solidity, 302
Solis, Brian, 410, 411, 436, 443, 445, 448
solitary manner, 236
Solomon, Michael R., 329, 332, 426
Soloway, E, 546
solvency, 253
solving marketing problems, xi
solving social problems, xi
Song, Michael, 431
sophisticated relationships, 351
sophistication, xxv, 544
Sopow, Eli, 69, 135, 138, 142, 146, 148,
149, 154, 174, 189
INDEX   687
Sorensen, Hans Eibe, 429
Sorensen, S., 429
sort of impact, 441
Soukup, W. R., 357
source credibility, 148
source of business, 432
sourcing, 202, 356, 366
South African Journal of Information
Management, 572
South Australian, 527
South-Eastern Europe Journal of
Economics, 540
Southern Management Association
(SMA), 514
South Holland, xxix, 580
South-Western Cengage Learning, 527,
532, 548, 563, 578
South-Western College Publication, 513,
532
South-Western Publishing Co, xxiii, 534
Spasser Rachel, 547
spatial approach, 501
speak, 153
specialists, 78, 82, 126, 399, 486
specialized capacities, 92
special libraries, 527
special-purpose programming language,
81, 475n6
special services, 37, 186
specialty stores, 349
special value, 37, 186
specific business need, 414
specific community, 403
specific container, 118
specific function, xi, 93
specific marketology, 262
specific set of users, 414
spectrum, xii, 38, 46, 207, 482–3
speeches, 176
speed and quality of decision-making, 51
Speed, Richard, 560
speed to market, 368
Speed Villard Books, 512
Spekman, R. E., 542
Spelman, Mark, 555
sphere of marketology, xlivn7, 477,
482–3, 495
spin-off, 127
spiritual marketing, 421
688   INDEX
spokesperson, 199
sponsorship game, 77
spotlight on reinvention, xxvii, 564
spread risks, 368
spreadsheet, 413
Spreitzer, G, 66, 135, 138, 142, 247,
251, 311
springer, xix, xxiii, xxiv, xxviii, xxix
Springer Gabler Verlag, 540
Springer International Publishing
Switzerland, 548
Springer Science and Business Media, xix
Springer-Verlag Berlin Heidelberg, 575,
578, 581
Spurgin, E. W., 105, 106
Srinivasan, Kannan, xx
Srinivasan, V., 503
Srivastava, Mukesh, 14, 92, 93, 97, 101,
102, 106, 111, 123–5, 127, 130,
134, 139, 142, 306, 307, 311, 313,
315, 316, 329, 332, 336, 340, 345,
353, 357, 422
Srivastava, Rajendra K., 151, 154, 182,
185, 189, 196, 251, 265
Srivastava, Shirish C., 97
stabilizing decisions, 211
Staelin, R., xx, xxv
Staelin, Richard, xx, xxv
staff game, 77
stakeholder (internal & external), 5, 15,
18, 165, 171–4, 185–9, 191, 192,
194, 243, 270, 277, 280n10, 302,
303, 308, 312, 324, 325, 360,
389n14, 426
stakeholder analysis, 24, 172–93, 267,
275, 276, 281n19, 292, 302, 303,
308, 324–6, 330, 343, 351, 356,
368, 377, 389n14, 434, 447, 471,
491
stakeholder assets, 23, 281n19
stakeholder based competencies, 90, 104
stakeholder based interaction, 15, 18,
165
stakeholder-based management, 197
stakeholder-based relational strategic
leadership (SRSL), 197
stakeholder-based relational strategic
management (SRSM), 197
stakeholder capital, 90
stakeholder demands, 395
stakeholder engagement, 395
stakeholder expectations, 185, 196, 197,
324
stakeholder groups, 185
stakeholder interests, 185, 188, 308,
324, 325
stakeholder management, 185, 196, 324
stakeholder marketing, xxiii
stakeholder of marketology, 6, 8, 11, 13,
14, 18, 23, 70, 102–5, 172–4,
187–92, 216, 218, 223, 227, 229,
238, 239, 245, 264, 277, 308, 312,
386, 389n14, 390n20, 391, 435,
443, 447, 449
stakeholder orientation (SO), 430, 431,
433
stakeholder oriented, 447
stakeholder power, 174, 185, 196, 308,
324, 325
stakeholder theory, 500, 518, 537
stakeholder view, 323, 432
Stamford, 538, 551
stand, 111, 112, 207, 215
standalone business process, 4
standard (river) contribution, 218, 239,
265, 280n16
Standard-Distant (SD-MI), 484
Standard-Immediate (SI-MI), 484
standardization, 356, 423
standardized enterprise-wide BI, 236
standard market information river
(SMIR), 315, 316
standard marketology architecture, 2, 12,
35, 171, 172, 277, 294, 393, 437,
444, 472
standard marketology canvas (SMC), 2,
12, 35, 171, 172, 277, 294, 393,
437, 444, 472
standard power system, 77
standard simplify, 512
standards management, 57
Stanford University Press, xxv, 546
Stank, Theodore P., 367, 370
Stanley F. Slater, 539
starting with small, 417
startup (birth), 216, 218
state government, 185
statement, 68, 357

state of the state, 395
state-wide, 362
static, 11, 13, 66, 80, 150, 256, 476n15
static model of organization design, 13
static web pages, 476n15
statistical analysis, 407, 485
statistical ensuring, 356
statistical learning modeling, 81
statistical reports, 125
status and perspective shifts, 427
status differences, 148
status of consumer, 331
status quo, 198, 430
status symbols, 68
Stauffer, D., 336, 339, 345
Staw, B., 556
Stenmark, D., 545
step-by-step, 476n14
step-by-step approach, 476n14
Stephen M. Ross School of Business, 503
step-wise approach, 507
stereotypes, 65
Stern, L. W., 349, 353
Stern, P., 151, 154, 179, 182, 183, 198,
200, 209, 225, 350, 361, 422
Steurer, R., 432
stewardship, 54
Stewart, J., 4, 9, 14, 41–3, 46, 48, 49,
51, 52, 54, 55, 58, 59, 61, 75–7,
79, 83, 85, 111, 123, 125, 127,
140, 142, 146, 151, 154, 196, 229,
254, 257, 259, 261, 300, 302, 304,
307, 330, 332, 336, 361, 548
stickiness, 571
Stigler, G. J., 336, 339, 345
stimulated, 135, 212
stimulus, 141, 331, 333, 421
stipulations (soft and hard), 56
Stites, J. P., 321, 367, 370
stochastic, 343
stockholder, 185, 196
Stockholm, 513
Stoelhorst, J. W., 429
storage device, 123
storing data, 403
storming, 76
Stoyko, P., 71, 149, 174, 189
Strack, R., 563
Strandholm, K., 541, 570
INDEX   689
Strange, K. H., 518
strategic, xli, xliiin3, 1–3, 5, 10–11, 23,
27, 39, 41, 42, 47, 48, 54, 56, 57,
59, 61, 69, 71, 79, 82, 90, 94, 95,
102, 111, 112, 118, 122, 124, 125,
127, 129, 130, 137, 140–2, 149,
151–4, 175, 177, 178, 184, 185,
188, 193, 197, 199, 200, 204,
216–18, 221–3–227, 229, 232,
236, 238, 240, 242, 244, 249, 252,
254, 257–60, 264, 296, 300,
306–8, 310, 314, 315, 319, 321,
323, 325, 328, 335, 336, 339, 341,
343–5, 352, 355, 365, 366, 368,
386, 395, 397, 398, 402, 406,
409–11, 414, 415, 418, 424,
428–32, 434, 437, 439, 443, 447,
449, 470–2, 485, 488
strategic action-taking, 129, 231, 257,
306
strategic advantages, 137
strategic alliance, 365, 431
strategically, xli, 417
strategic analysis, 241–2, 486
strategic architectural perspective (SAP),
80, 81, 226, 229, 229, 239, 316,
336, 449–50
strategic as perspective, 27
strategic assets, 499
strategic BI, 437
Strategic Big Data, 397
strategic brand, 355
strategic business intelligence (SBI), 259
strategic business processes, 259, 398,
399, 414, 488
strategic business subjects, 398
strategic business trends, 391, 396, 399
strategic change, 61, 137
strategic channel, 499
strategic collaborators, 366–8
strategic commitment, 254
strategic competencies, 94, 259, 336,
339
strategic constituents, 149, 254
strategic control, 200
strategic cooperative agreements, 366
strategic CRM, 39, 41, 56, 95, 125, 130,
328, 396, 417, 465
strategic decision-making, 345
690   INDEX
strategic decisions, 118, 177, 184, 185,
257
strategic development, 519, 550
strategic direction, 151
strategic envelope, 140
strategic environmental scanning, 501
strategic executives, 41, 188
strategic fit, 355
strategic flexibility, 536
strategic foresight, 175, 424
strategic framework, 449
strategic goals, 5, 111, 125, 345
strategic group, 184, 335, 336, 339,
344, 488
strategic HR Review, 569
Strategic Human Resource Management,
500
strategic information systems (SIS), 437
strategic insight, 95, 424
strategic intelligence (SI), 129, 227, 259
strategic intent, 529
strategic issues, 82, 122, 178, 200, 220,
221, 231, 291, 301, 306, 307, 309,
310, 352, 354, 380, 406
strategic leadership, 197, 200
strategic management, xl, xli, xliii, 1–3,
10, 20, 33, 111, 193, 197, 200,
201, 220–3, 230, 236, 239–42,
278, 291, 292, 295, 300, 301, 306,
307, 309–13, 317, 319, 336, 341,
380, 383, 386, 389n6, 389n10,
392, 393, 418, 434, 437, 443, 446,
447, 470–2, 491
strategic management insight, 538
Strategic Management Journal, 498, 499,
504, 509, 513, 515, 518–20, 523,
528, 529, 531, 534, 539, 544, 547,
549, 553, 556, 558, 559, 565, 568,
571, 572, 578, 580
Strategic Management Research, 502
strategic-managerial (SM) business
processes, 111, 112
strategic maps, 210, 233, 252
strategic marketing, 82, 93, 391, 409,
418, 425, 432, 443, 465
strategic marketing effectiveness, 432
strategic marketing management, 498,
510, 579, 580
strategic marketing planning, 526, 555
strategic market intelligence (SMI), 259
strategic market management, 177, 178,
481
strategic marketology, 50, 82, 221,
223–6, 229, 230, 232, 240, 249,
259, 262, 439
strategic marketology framework (SMF),
221, 223–5, 229, 230
strategic marketology solutions, 232
strategic market oriented perspective,
439
strategic model, 498
strategic objectives, 79, 84, 223, 229,
252
strategic options, 178
strategic organization, 531
strategic orientation, 431
strategic partnership, 127
strategic perspective, 503, 555
strategic planning, 23, 260, 262, 465,
485, 486
strategic plans, 368
strategic-primary (SP) business processes,
111, 112
strategic problems, 178
strategic purchasing planning, 506
strategic requirements, 151
strategic response management, 428
strategic review, 511
strategic role, 56, 418
strategic services, 226
strategic sourcing, 579
strategic supply chain management, 534
strategic support, 130, 141, 154
strategic-supportive (SS) business
processes, 111, 112
strategic technology, 391, 394, 395, 397,
399, 443
strategic themes, 200, 220, 221, 301,
306, 307, 341
strategic thinking, 57, 95, 129, 222, 223,
241, 242, 411, 447, 465
strategic uncertainties, 184
strategic value, 94, 95, 124, 125, 402
strategic warning, 175
strategizing, 252
strategy, xxxix, 4, 38, 171, 221–42, 301,
391, 418, 479
strategy analysis, 526

strategy-based perspective, 178
strategy by marketology (contribution),
222, 236, 238–40
strategy crafting, 222, 241, 242
strategy dialogue, 515
strategy evaluation, 222, 241, 242
strategy execution, 221–3, 231–2,
240–2, 343
strategy-focused organization, 538
strategy for marketology (coverage), 222,
236–8, 240
strategy innovation, 418
strategy making, 418
strategy management, 502, 507
strategy of marketology (manifestation),
222, 238, 240
StrategyOne, 552
Strategyzer, A. G., 5, 8, 113, 116, 245,
251, 253–8, 265, 309, 311, 314,
317–19, 339, 345, 350, 361, 437,
441, 443, 445, 448, 450
stratosphere, 167
stratosphere: 12–50 km (7–31 miles),
167
streaming natives, 427
streamline, 508
stream processing, 81, 475n6
strengths, weaknesses, opportunities, and
threats (SWOT), 129, 306, 313,
344
stress resistance, 95
Strickland, A. J., 572
Stringer, R. A., 69
strong brands, 497
Strong, C. A., 431
strong competitors, 339
strong market, 251, 284
strong vs. weak culture, 67
Stross, R. E., 105
structural assets, 90, 92, 93, 101
structural barriers, 413, 430
structural capability, 90, 92, 93, 459
structural capital, 90, 92, 93
structural marketing, 544
structuration of marketology, 39
structuration view, 498
structure-conduct-performance (SCP),
253, 281n26, 334, 389n18
structured manner, 37, 46, 81, 175, 320
INDEX   691
Structured Query Language (SQL), 81,
475n6
structure/system, 484
structuring styles of marketology, 99
Strutton, D., 558
Stubbs, W., 432
stuck in the middle, xiv–xv
study of scarcity, x
Stuttgart Media University, 552
style of organizing, 50
style of strategic management, 222, 236
styles of action-taking, 194, 212
subcontractor networks, 366
subcontractor performance, 356
subculture, 61, 65, 68, 71, 72, 331
subjectivism paradigms, xiii
submarket analysis, 184
sub process, 111
Subramanian, G., 125, 195, 196, 198,
199, 201–3, 205, 209, 211, 215,
219, 229, 239, 245, 249, 295–7,
299, 300, 306
Subramanian, R., 177, 183
Subramanian, S. P., 76, 77, 83, 85, 110,
117, 118, 126, 130, 207
subsistence economies, 180
substitute products, 182, 337, 339
substitute rivals, 335
substitute services, 140, 182, 337
substitutes for leadership, 199
subtle, 91
succeeding, 338, 343, 417
success, 2, 3, 5–6, 39, 174, 291, 301–2,
311, 401, 479
success-driven, 441
successful, 13, 61, 68, 69, 81, 83, 84,
99, 138, 139, 141, 154, 182, 183,
202, 205, 223, 227, 229, 231, 232,
251, 261, 262, 339, 344, 414,
476n14
success well-recognized is half-achieved,
479
Sulkowski, L., 65, 149, 174, 189,
317–19, 323
SUN Microsystems, 570
Sun, Sunny Li, 558
superior business performance, xix, 498
superior business value (SBV), 53, 244
superior perform, 149, 428
692   INDEX
superior value, vii, 3, 8, 32, 94, 105,
112, 200, 202, 216, 222, 223, 227,
245, 248, 259, 359, 428, 480, 485
superior value proposition, 6, 308
supersmart, 570
Suppe, F., xii
supplement, 10, 20, 44, 52, 62, 63, 72,
73, 87, 88, 98, 108, 119, 120, 131,
132, 143, 144, 155, 157, 179, 190,
191, 201, 209, 216, 219, 220, 230,
240, 241, 252, 266, 268, 299, 305,
309, 317, 322, 330, 333, 340, 346,
350, 354, 358, 364, 367, 371, 399,
409, 425, 433, 436, 442, 444, 446,
448, 480, 481, 483, 484, 487, 488
supplier analysis, 292, 293, 354–8, 381,
388, 493
supplier attributes, 355, 358
supplier audit grid (SAG), 356–8
supplier behavior, 355, 356, 358
supplier characteristics (profile), 355, 358
supplier engineering, 355
supplier management, 357, 358
supplier organizational behavior (SOB),
356, 358
supplier organizational design (SOD),
355, 356, 358
supplier typology, 355, 358
supplier value proposition (SVP), 355,
358
Supply Chain Forum, an International
Journal, 566
supply chain management (SCM), 56,
347
Supply Chain Management: an
International Journal, 513, 546, 579
Supply Chain Management Institute, 542
supply channels, 347, 350
supplying mediator, 347
supply links, 369
supply-side, 429
supporting climate, 59, 65, 71, 72, 447
supporting structure, 441
supportive activities, 93, 113, 316, 324,
344
supportive business processes, 111
supportive confirmation and
companionship, 30
supportive culture, 66
supportive facilitation and acceleration,
30
supportive role, 106, 174, 311
supreme importance, 94, 102
survival strategy, 536
survive, 137, 153
Sussin, J., 543
sustainability, 181, 217, 370, 411, 422,
431, 432
sustainable competitive advantage (SCA),
90, 91, 96–8, 183, 202, 228, 251,
343, 344, 346, 357, 407, 408, 449
sustainable competitive success (SCS), xli,
xxxix, 1–3, 5, 6, 8, 32, 33, 91, 96–7,
96–7, 106, 148, 164, 173, 200,
218, 222, 223, 225, 227, 228, 239,
251, 255, 258, 259, 264, 275, 276,
294, 301, 302, 336, 341, 365, 386,
392, 434, 437, 443, 472, 475n8,
478
sustainable development, 569, 577
sustainable energy, 419
sustainable market orientation (SMO),
432, 433
sustainable superior success (SSS), xxxix,
xl, xli, 1–8, 10, 32–3, 91, 96, 98,
109, 164, 173, 200, 202, 218,
222–3, 225, 227–8, 239, 251, 255,
256, 258–60, 264, 275–6, 294,
301–2, 336, 341, 346, 365, 386,
392, 434, 436–7, 443, 463, 472,
475n8, 478
sustainable value creation, 432, 433
sustaining competitive advantages, 502,
523
Sutherland, W. J., 175
Sutton, R. I., 316
Sveiby, K. E., 100, 102
Svendsen, A., 186, 229, 239, 295–7,
299, 306
swallowing, 535
Swartjes, S., 537, 575
Swayne, E. L., 518
Sweeney, D. J., xv
switching cost, 327
Switzerland, 528, 542, 548, 559
SWOT analysis, 306, 313
 INDEX   693

symbolic, 530 tactical decision-making, 41, 188, 204,

symbolization, 66 258
symposium, 517, 543, 560 tactical decisions, 10, 41, 112, 184, 218,
Synder, A. V., 106, 229 223, 258, 352
synergic link, 314 Tactical-Managerial (TM) business
synergic manner, 68, 79, 473 processes, 111, 112
synergic way, 320 tactical/middle management, 41
synergistic, 580 Tactical-Primary (TP) business processes,
synthesis, 501, 516, 542, 547, 551, 581 111, 112
synthetic biology, 411 Tactical-Supportive (TS) business
system administration, 226 processes, 111, 112
systematic barriers, 430 tactical value, 94, 95
systematic facilitating, 57 Tadajewski, Mark, xv, xii, xviii
systematic investigation, 174 tail, 535
systematic monitoring, 431 Takahashi, K, 357
systematic process, 175 take efficient actions, 8, 105, 226, 227,
systematic themes, laws and principles, viii 248, 259, 296, 334, 406
systematic view, 210 taking MMC as part of the business, 59
system-based barriers, 430 tale, 536
system-based competencies, 104 talent engagement, 395
system competencies, 104 talent platform, 396
systemic examination, 178 Talvinen, J. M, 118
system of modern societies, 558 Talwar, Rohit, 410, 411, 435, 436, 443,
system requirements, 126 445, 448
system resource, 254 Talwar’s framework, 410
Systems, Applications & Products in Data Tamilia, Robert D., xii
Processing (SAP SE), 564 taming leviathan, 395
systems approach, 123 Tan, Chee-Sok, 413
systems-based perspective, 503 tangible asset, 43, 44, 90, 99, 104
systems theory, 254 tangible capital, 43, 44, 90, 92, 99, 104
systems thinking, 95 Tang, M. J., 336, 339, 345
Szulanski, G., 189 Tapadinhas, Joao, 557
target audience, 28, 30, 32, 46, 48, 51,
55, 61, 117, 189, 218, 228, 239,
T 249, 295, 304, 314–16, 318, 373,
taboo, 65 374, 484
tabular relations, 475n6 target business customers, 355
tacit knowledge: knowing how, 127 target customers, 183, 245, 246, 248,
tackling, 6, 35 327–30, 335, 339
tactic, 26, 54, 56, 78, 99–102, 111, 122, targeted analysis, 262
175, 206, 210, 248, 257, 337, 355, target groups, 363
444 targeting, 419, 423
tactical action-taking, 204, 206, 257 target market, 113, 245, 247, 327, 334,
tactical as direction, 27 353, 411
tactical business processes, 41, 94, 111, task environment, 182, 487
112, 137, 204, 257 task groups, 76
tactical change, 137, 144 task-related CSFs, 369
tactical collaborators, 366 TaSTI, 565
tactical competencies, 10, 94, 95, 104 Tata Consultancy Services (TCS), 418
694   INDEX
tax payment, 360
Tayan, Brian, 302, 304, 322, 363
Taylor and Francis Group, 504, 570
Taylor & Francis, xxiii, 504, 534, 580
Taylor, Paul, 559
Taylor, Weldon J., xii
Tdwi Best Practices Report, 520
Tdwi Flashpoint, 579
Tdwi Monograph Series, 519
team based competencies, 104
team structure, 49, 51, 76
teamwork, 6, 10, 20, 52, 62, 69, 72, 87,
95, 119, 131, 143, 155, 179, 190,
201, 209, 215, 219, 230, 238, 251,
265, 299, 305, 309, 317, 322, 330,
333, 340, 346, 350, 354, 358, 364,
367, 371, 399, 409, 425, 433, 436,
442, 444, 446, 448, 450, 479, 482,
483, 485, 488
technical capabilities, 102, 356
technical challenges, 413
technical change, 138
technical consultants, 84
technical core, 138
technical expertise, 413
technical infrastructure, 398
technical innovations, 139
technical knowledge, 214, 424
technical platform, 396
technical process, xii, 111
technical skills, 233
technical standards, 369
technical support, 54
technical system, 123
technicians, viii
technique, x, xi, vii, xli, xlii, xlivn4, 2, 3,
21, 33, 36, 84, 111, 112, 122, 129,
130, 139, 158, 164, 169n18,
169n19, 172, 204, 210, 212, 270,
276, 294, 328, 359, 373, 387, 393,
401, 402, 424, 444, 451, 473,
485–7
Technische Universiteit Eindhoven, 575
technological assets, 90, 92, 93, 99, 355
technological breakthroughs, 395
technological capability, 93, 257, 355, 368
technological challenges, 413
technological compatibility, 355
technological competencies, 369
technological developments, 369
technological environment, 181, 426
technological progress, 351
technological role, 93, 123
technology, x, xi, 4, 5, 35, 38, 104–6,
110, 122–32, 164, 166, 169n18,
184, 203, 218, 225–7, 229–31,
233–6, 238–9, 244, 264, 281n19,
302, 310–12, 355–7, 365, 391–9,
406, 410–13, 440, 443–7, 449,
472–4
technology activity, xi
technology advances, 141, 412, 449
technology analysis, 53
technology and business trend evaluation
(TBTE) matrix, 392, 451, 452, 471,
474, 494
technology and man’s future, xxviii, 572
technology applications, 122, 124–5
technology based competencies, 104
technology deployment, 365
technology development, 113
technology-driven analytics, 406
technology-enabled, 447
technology-intensive industries, 518
technology licensing, 366
technology management, 519, 547, 560,
576
technology market, 84, 122, 166, 277,
316, 383, 387, 420
technology-powered discipline, 506
technology priorities, 395, 396, 399, 443
technology standards, 60
technology systems, 231
technology tools, 4, 54, 93, 130,
169n18, 169n19, 230, 235
technology utilization, xvi, 227, 412,
440, 447
technovation, 502, 558
Tech Target, 519, 571
Tech Target Custom Media, 519
Techxplore, 557
Teece, David J., 93, 97, 99, 102, 106,
112, 125, 126, 136–40, 142, 151,
154, 173–5, 177, 179, 182, 183,
185, 188, 189, 195, 202, 203, 214,
218, 223, 229, 239, 245, 247, 249,

254, 261, 265, 303, 307, 308, 312,
324, 326, 330, 332, 336, 339, 345,
361, 367, 370, 416, 418, 426
Teich, Albert H., x
telecommunications, 407
teleconferencing, 147
Telegraph Media Group, 560
Telekinetic powers, 419
teleportation, 395
tempe, 576
temper, 576
tenets, x
Teng, Bing-Sheng, 303, 367, 370
Teng Low, Kevin Lock, 565
Teradata BI and MMDW, 414
terminate collaboration, 370
TerndWatching, 426, 427
terrain, 548
Terrence, Hoffmann, 105, 106
territories, 83
testing capabilities, 357
textbooks, 176
text documents, 401
Thaichon, Paramaporn, 537
Tharp, Bruce M, 65, 71, 147, 148, 151,
154
Theodore N. Beckman, xii
theoretical contributions, xlii
theoretical foundation, xv, xvi, xviii
theoretical imperfection of marketing, xv
theoretical solution, vii
theory and research in marketing, xx,
506
theory-building for marketing, ix
theory construction, 501, 580
theory in marketing (explains phenomena
that marketing is concerned with), ix
theory of business marketing, 534
theory of buyer behavior, 533
theory of hyper-functions, 34n1
theory of marketing (explains marketing),
xv, ix
theory of markets and marketing, 501
theory of the firm, 499
theory of value, 243
theory-practice, 545
theory with marketing (contains
marketing when explaining
something else), ix
INDEX   695
thermosphere: 80–700 km (50–440
miles), 167n2
think out of the box, 175
third-party logistics (3PL), 348
Thomann, Jim, 413, 414
Thomas, Anne, 554
Thomas, H., 505, 541, 564, 571
Thomas M., xxv, 546
Thompson, Arthur A, 93, 94, 99, 102,
111, 123, 129, 151, 154, 198, 202,
205, 211, 218, 226, 227, 239,
295–7, 299, 302–4, 306, 308,
312–15, 326, 361, 418, 426
Thompson, Jr., 94
Thompson, K. N., 357
Thomson, 532
Thomson Learning, 554
Thorpe, Eleri R, 553
Thousand Oaks, 524, 538, 545, 548,
554
Thrassou, Alkis, 151, 154, 182, 229, 239
threats, 26, 174, 175, 180, 182, 184,
280n4, 306, 324, 344, 366, 368,
394, 412, 423, 426, 452, 453, 460,
461
throughout the enterprise, xli, 47, 48,
53, 54, 57, 79, 164, 205, 217,
223, 231, 249, 259, 260, 315,
434, 439
tick, 531
Tidd, Joe, 135, 137–40, 142, 229, 232,
239, 245, 249, 265, 300, 302, 304,
306, 308, 311–13, 315, 326, 426
ties, 186, 334
tiger, 343
timber product distribution channel, 528
time-consuming, 320
time flexibility, 95
time frame, 441
time horizon, 176, 369, 441
time in market, 251, 356
timely and trusted information, 60
time management skills, 199
time pressures, 148
time-to-market, 368, 418
time to process orders, 356
Timmerman, E. John, 92, 106, 254,
259, 265, 312
Timothy, Grance, 404
696   INDEX
Ting-Yi, Ho Danny, 112, 117
TO BE. See desired status (TO BE)
Toby, Jackson, ix
Toit, Adeline Du, 4, 9, 14, 38–43, 46,
48–50, 52–5, 57, 59, 253, 256,
258, 261
Toma, Andrew, 539, 563
Tomas, M., 14, 38
tomorrow’s global order, 435
Toner, Martin, 418
Tonsetic, Mark, 179, 182, 183, 229,
239, 308, 326, 339, 408, 426
toolkit, 427
tools and techniques, xli, vii, xlii, 2, 3,
21, 33, 36, 84, 130, 158, 164,
169n18, 169n19, 172, 270, 276,
279n2, 294, 328, 359, 373, 387,
389n17, 393, 444, 451, 473, 485–7
too much data presentation, 417
top 10 CIO business priorities, 398
top 10 CIO technology priorities, 396
top-down action-taking, 206, 218, 255
top-down BI (enterprise BI), 416
top-down directives, 441
top-down information flow, 255
top-down marketology, 48, 218
top-down pressure, 151, 152
Topfer, Jochen, 413, 414
Torkkeli, M., 127, 129
Tortosa, Vicent, 429
to see the forest for the trees, 337
Tosheva, Elizabeta, 93, 99, 102, 124,
125, 127
total cost, 230, 248, 357
total gained benefits (TGB), 248, 249
total marketology, 24, 27, 28, 31, 276,
284–6, 288, 376, 377
total paid costs (TPC), 248, 249
total quality management (TQM), 111,
242, 254–5, 264, 266, 269
touchpoints, 426
tourism, 581
Toward A Network Paradigm, 497
toward an interface, 561
Townend, Andrew, 504
trade associations, 185
tradeoffs, 245
trade unions, 363
Tradewinds Island Grand Resort, 514
trading industry, 533
traditional (“alpha”) aggressive
management style, 410
traditional assets, 404
traditional document-based partnerships,
365
traditional establishments, 394
traditional functions, 23
traditional hierarchy, 410
traditional intelligence systems, 228
traditional marketing, 321, 420, 423
traditional organizational structure, 38–9
tragedy, 504
Training and Development Journal, 576
training assists, 356
training programs, 60, 68, 204, 232
transactional leaders, 200
transactional relationship, 196, 304
transaction processing, 4
transaction-processing systems (TPSs),
124, 126
transferring and sharing, 61
transformational leadership, 133, 138–9,
143, 144, 193, 199–201, 447
transformation of government, 400, 410
transformation process, 13
transforming entire organization, 137
transform insights, 502
transition, 205
transmitting channel, 316
transmitting information, 53, 145, 148
transparency of government, 400
transportation company, 122
Trends and Challenges, 501
Trice, Harrison Miller, 71, 149, 174, 189
Trim, R. J. P., 179, 182, 183, 229, 306,
307, 313, 316
triple bottom line, 395
Triple helix, 366
tripod, 558
Triton Digital, 520
troposphere: 0–12 km (0–7 miles), 167
trouble, 578
Trout, Jack, xiv
trust mechanisms, 394
Tsai, Ching-Han, 97, 112, 117, 136,
139, 140, 142, 258

Tsai, Yafang, 65, 148, 151, 195, 199,
201
Tse, Ching-Yick Eliza, 92, 106, 254, 265
Tse, D. K., 546
T-Systems Enterprise Services Gmbh, 404
Tucci, C. L., 557
Tucker, W. T., xv, xiv
Tuominen, Matti, 70, 97, 127, 129, 149,
151, 154, 177, 189, 429, 430
Turban, E, 4, 9, 253–5, 257, 259, 261,
265
turbulent circumstances, 3, 252
turbulent environment, xxxix, 255
turbulent market, 85, 91, 164
turbulent world, 553
turn data into value, 402, 455
Turnell, Christopher R, xiii, 295, 297,
300, 302, 314, 318, 321, 322, 363,
367, 370
Turner, Paul, 508
Turner, Stephen, 8, 248, 265
turnover, 253, 345
Tushman, Michael. L, xlivn4, 13, 76, 78,
79, 83, 85, 97, 99–102, 113, 116,
125–7, 134, 137, 138, 142, 229
tweeter, 435
twenty-first century, 497, 498, 509, 513,
521, 526, 538, 541, 559, 580
Twitter, 320
two-directional contribution of channels,
347
Tylec, Agnieszka, 557
typological perspective, 243, 244
Tzokas, N., 245, 247
U United Nations, 522, 574
Ubius, Ulle, 70, 71
ugly research, 499
UK. See United Kingdom (UK)
Ulieru, Mihaela, 13
Ullah, Raza T., 302, 304, 306, 307, 367,
370
Ulrich, Dave, 3, 76, 78, 83, 85, 93, 126,
134, 136–40, 142, 197, 223, 253,
255–8, 265, 300, 302, 305, 307,
308, 312, 326, 329, 332, 336, 345,
353, 361, 370, 426
Ulrich, Mike, 574
INDEX   697
ultimate consumers, 348
Ulwick, Anthony W., 302, 303, 305,
307, 313, 316, 330, 332, 336, 361,
367
Umbeck, Tobias, 541
unavailability, 184
uncertainty avoidance, 139
unclear view of customer, 430
unconscious, 211
UNCTAD, 196, 199, 203
Underdahl, Brian, 113, 116, 117, 123,
125, 126, 130
under-expectations, 342
underlying philosophy, 439
understand consumers, 113
understanding information system, 126
understanding of behavior, x
understanding of marketing, x
underutilized resources, 405
unemployment, 435
unethical competition, 339
unfair business practices, 181
unfair competition, 181
unfreezing old learning, 136
unification, ix
unified examination, 22
unified governance of MMC, 208–9
unified team, 207, 208
uniform, 399
unifying, 48
unintentionally, 30
union analysis, 292, 363–4, 381
union engineering, 362–4, 381
unit briefing, 520
United Kingdom (UK), 515, 526, 530,
545, 546, 556, 571, 576
United Nations Industrial Development
Organization (UNIDO), 363, 366,
370
United States Agency for International
Development (USAID), 554
United States Department of Agriculture,
504
unit performance, 569
universal and unified, 177
universal framework, 22
universe, 181
Universität Karlsruhe (TH), 577
698   INDEX
University of California Press, xxv, 543
University of Cambridge, 550, 559
University of Chicago Press, 570
University of Florida, 580
University of Houston, 505
University of Illinois Press, xxviii, 566,
570
University of Michigan, 523
University of Navarra, 509
University of Pitsburgh, 536
University of St. Gallen, xxv, 546
University of Tampere, 565
University Of Tehran, 498
University of Texas at Arlington (UTA),
100, 102
University of Tokyo, 34n1
University Of Twente, 540
University of Western Australia, xxii, 533
unknown step, 439
unleashed, 536
unlock, 575
unmet needs, 184, 328, 330, 344, 487,
488
unofficial, 146
unplanned, 137
unprecedented speed, 415
unqualified suppliers, 355
unrestrained business behavior, 181
unstable, 151
unstructured, 204, 257
unsynchronized solutions, 236
unsystematic view, 210
unwanted products, 348
updated connections, 447
Upper Saddle River, 502, 512, 515, 523,
567, 573
upstream collaborators, 347, 366, 367
upward, 6, 146
Urbana, 566
urbanization, 395
urban world, 395
Urbany, Joel E., 552
urgency for change, 139
USA, 168n8
usability, 79, 405, 416
U.S. Department Of Commerce, 550
user experiences, 397, 415
user-friendly, 164
user-friendly BI (self-service BI), 416
user-friendly manner, 320
user-generated content, 476n15
user interfaces, 398, 400, 415
user profiles, 235
user-provider roles, 204
users, x, 3, 48, 51, 54, 59, 60, 78–81,
84, 126, 204, 226, 231, 235, 326,
348, 352, 397, 413, 414, 427, 483,
485
usher in automation, 400
using information by decision-makers,
215
using information systems, 126
Uslay, Can, xv
UTA. See University of Texas at
Arlington (UTA)
utilization of IT, 123
Utterback, J. M., 97
V
Vaaler, B. R., 105
Vaarnas, Markko, 531
Vahlne, J. E., ix, 14, 229, 232, 306
Vaitkevicius, Sigitas, 179, 183, 229, 239
Valentine, Sean R., 548
validation, 37, 186
Valos, Michael J., 177, 183, 189, 225,
258
valuable assets, 447
valuable insights, 402
valuable manner, 93
value-added flows, 347
value-added reseller (VAR), 349
value analysis (VA), 244
value-based business process (VBP), 110,
112–13, 119, 121
value based competencies, 104
value-based marketing, 421
value-based marketing orientation, xvi
value-based perspective, 248, 249
value = benefits–costs, 243
value chain, 93, 111, 113, 129, 168n12,
178, 258, 301, 321, 324, 344, 347,
354, 365, 366
value co-creation, xiii, 369
value creation, 111, 125, 196, 361, 395
value creation at every touch, 422
value creation capability, 368
 INDEX   699

value delivery network, 182, 183 Venkatraman, N., 253–5, 265

value-driven, 418, 420, 421 Ventana, 179, 183, 229, 239, 251, 265,
value-driven contributions, 418 295–7, 299, 312, 314
value-driven marketing, 420, 421 Ventana Research, 575
value drivers, 559 veracity, 401, 402, 455
value engineering (VE), 244 verbal message, 145
value exchange, 112, 243 verbal symbol, 145
value for customers, x, 113, 328 verification, 133
value-generating, 249 Vermesan, Ovidiu, 412
value judgments, 148 Verna, Allee, 106, 111, 123, 251, 265,
Value Map, 113, 114 312, 314
value net model, 182 Vernon, K. D. C., 544
value network analysis, 575 Vernon Press, 546
value of corporations, 253 Verona, G., 517
value platform, 396 vertical alignment, 237
value proposition, 5, 6, 13, 58, 113–15, vertical collaborators, 366, 367
184, 248, 264, 269, 308, 309, 316, vertical conflicts, 352
317, 327–9, 337, 348, 353, 368, vertical direction, 27, 77, 146
421, 487, 488 vertical integration, 345, 368
value proposition canvas, 113, 114 vertical integration: upward and
value provision network (VPN), 351, 354 downward, 6, 146
value provision situation, 519 vertical marketing system (VMS),
value-switch, 524 349–50
Van Bruggen, Gerrit H, 545, 578 vertical networks, 13
Van Dam, Y., 574 vertical organizational structure
Van Den Bosch, F. A. J., 524, 574 control, 38
Van Der Aalst, W. M. P., 112, 117, 123, efficiency, 38
125, 129 reliability, 38
Van Der Staaij, Ard, 575 stability, 38
Van Der Velden, Hans, 429 vertical: upward or downward, 6, 146
Van De Vanter, Kay, 505 Vervest, Peter H. M., 363, 367, 370
Van Etten, Jelle, 537 very heart of modem marketing, 428
van Liere, D.W., 575 very important customers (VIC), 327,
Van Raaij, Erik M., 429 330
Van Tiem, Darlene, 76, 77, 83, 85, 110, Victoria University of Technology, 581
117, 126, 254, 261, 265 videoconferencing, 147
Van Unen, Keesjan, 416 video feeds, 401
Varadarajan, Rajan, 13, 229, 239, 322 video games, 362
variety, 122, 400–2, 455 Vienna, 517, 574
Vassilikopoulou, Aikaterini, 526 viewer, 80, 485, 487
Vch Publishers, xxv, 548 Vikalpa, 569
vehicles, 400 Vila-López, Natalia, 505
Velaris, 518 virtual assets, 90
Vella, Carolyn M., 41–3, 46, 48, 49, 51, virtual communities, 362
52 virtual enterprises, 527
velocity, 401, 402, 455 virtual gets real, 427
vendor interactions management, 54 virtualization, 130, 396, 412
vendor performance, 504, 572 virtual MMC, 56
Venema, Thijs, 562 virtual structure, 39, 64, 125
700   INDEX

virtual team, 225 Walker Group, 105

virtual technology, 427 Walker, Mike J., 509
virtual world, 397 Wallace, Patricia, 76, 77, 83, 85, 110,
visible assets, 92 117, 123, 125, 126, 130
vision, 5, 13, 50, 58, 65, 68, 71, 139, Wallach, E., 66, 151
198, 200, 202, 221, 222, 229, 301, Walle, Alf. H., 576
306, 307, 331, 337, 341, 355, 369, Waller, Graham, 501
401, 421, 422, 444 Walls, G. D., 527
visionary companies, 512 Wall Street Journal (WSJ), 547
visionary governance, 447 Walsh, Steven. T., 92, 97, 105, 106,
vision for change, 139 130
visioning horizons, 199 Wang, Y., 97, 105, 106, 112, 117, 130,
visions of the future, 435 254, 261, 265
visual analytics, 415 Wansink, Brian, 189
visualization, 81, 407, 409, 413, 417, Waqas, Ahmad, 553
438, 442 Ward, Jonathan Stuart, 401, 402
visualization-based data, 536 Ward, Karen, 394
visualization crucial, 549 warehousing process maturity, 565
visual representation, 415 warning intelligence, 175
visual-thinking aid, 550 warranty, 440
Vittani, Laura, 561 Warren, Kim, 182, 188, 195, 202, 203,
Voelpel, Sven C., 514 214, 229, 295, 296, 299
voice and data communications, 396 water industry, 556
voice-mail, 147 Waterman, R., 13, 38, 39
voice of customer (VOC), 327 Watkins, Phillipa, 428, 430
volume of order processing, 356 Watson, Hugh, 413
voluminous data, 47 Watson, R., 186, 259, 261, 414
Vom, Brocke Jan, 111, 117, 123, 125, 130 Watts, Duncan J., 146, 151
Von Der Gracht Heiko, A., 418 waves of changes, 409
Von Krogh, G., 304 Wayne, Brockbank, 49, 50, 52–5, 57, 59,
Voon, Boo Ho, 92, 106, 429 61
Vorhies, Douglas W., xviii, 93, 102, 127, weak competitors, 339
420 weak managerial support, 430
VPs of information management (IM), 402 weakness, 31, 79, 174, 178, 184, 185,
Vriens, Marco, 545 203, 306, 324, 337, 342, 344, 355,
VRIN framework, 96, 168n12 357
VRIO framework, 96, 168n12 wealth, 571
Vrontis, Demetris, 151, 154, 182, 229, wearable technologies, 443
239 weather forecast, 401
vulnerable concern, 343 weather statistics, 407
Weaver, W., 146, 148, 149, 154
web, 13, 80, 120, 126, 394, 395, 404,
W 416, 426, 443, 476n15
Wadsworth, 551 Web 1.0, 476n15
Waldron, Patricia, 553 Web 2.0, 476n15
Walker, Gordon, 93, 99, 102, 123, 124, Web 3.0, 443, 476n15
126, 127, 229, 239, 295, 296, 299, web click-streams, 426
306, 308, 313, 326, 350, 357, 361, Weber, C. A., 357
418, 422, 426, 443, 446, 448, 450 Webinar, 147

Weblog, 147
web of knowledge, 395
Web-Scale IT, 397
website data, 417
Webster, Cynthia, ix, xiii, 70, 71
Webster, F. E. Jr, ix, 8, 14, 70, 112, 116,
127, 148, 149, 151, 154, 173, 176,
182, 185, 189, 195, 196, 201–3,
205, 228, 229, 239, 249, 251, 265,
307, 308, 312, 314, 316, 318, 321,
326, 339, 353, 357, 360, 370, 422,
426, 438, 440, 443, 446, 448, 450
web surfing, 102
Weerawardena, Jay, 148, 149, 151, 154,
185, 188, 198, 307, 308, 326, 345
Weichhart, Georg, 527
Weick Karl, E., 183, 186, 188
Weinberg, C. B., 416
Weinhardt, Christof, A., 175
Weinheim, 548
Weisbord, M., 13
Weitz, B., 515
Weldon, Lee, 396, 412
well-accepted central unit, 439
well-established analysis model, 180
well-known, xiii, 176, 253, 325, 413, 430
we must adapt or die, 415
Wensley, R., ix, xiii
Wernefelt, B., 336, 339, 345
Weske, Mathias, 111, 117
Western Australia, 533
Western University, 527
Westport Conn, 560, 563
West Publishing Company, 515
West Sussex, 526, 576, 577
Wharton, 498, 517
what the hell is market oriented, 566
what to contribute, 295, 298, 383, 384
what to market, 422
Wheaton, 526
Where’s the beef, 499
Whipple, W. Thomas, 536
whistle-blowing game, 77
White, Andrew, 449, 450
White, Katharyn, 502
Whitelock, Jeryl, 508
White, Margaret A., 134–7, 140, 142,
229, 239, 245, 249, 300, 306, 313
INDEX   701
White Paper, 512, 518, 520, 525, 526,
533, 536, 559, 564, 570–3, 575
White, T., 408
Whittington, R., 506
whole human with mind, heart and spirit,
421
wholesaler, 349
whom to contribute, 295, 298
why firms differ, 509
wide-ranging interactions, 177
wide scaled, xxxix
wide scoped, xxxix
widespread marketplace, 327
Widing, R. E., II., 560
Wierenga, Berend, xii, 55, 57, 59, 61,
111, 127, 210, 215, 418
Wikipedia, 51, 61, 81, 168n5, 280n4,
400, 404, 419, 475n6, 475n12,
476n13
Wile, Rob, 394
Wiley, 497, 501, 518, 519, 533, 572
Wiley-Blackwell, 526
Wiley brand, 548
Wiley Inter-science, 524
Wiley Periodicals Inc., 524
Wiley Publishing Inc., 524, 529, 574
Wiley Series on Marketing Management,
577
Wilkie, William. L., ix, xvi
Wilkinson, I., 559
Wilkinson, Ian. F., xiv, xvi, xviii, 418
William, Ho, 357
Williams, Michael C., 253, 254, 257,
265
Williams, Nancy, 245, 265
Williamson, S. A., 517
Williams, Steve, 245, 413, 414, 440
willingness to go beyond boundaries,
419
willingness to learn, 95
willingness to manage risk, 342
Willmott, Paul, 505
Wilson, H. N., 568
Wilson, Mary. C., 105
Wilson, M. S. Richard, 363
Wilson, R., 188
Wilson, Richard. M. S., 353, 363
wineries, 504
702   INDEX

Winer, R. S., 183, 186, 189, 232, 306, world megatrends, 391, 394, 395, 399,
308, 313, 326, 350, 357 443
winnable pilot projects, 417 world of business, xlii, 258, 398, 410,
winning, 320 418
Winson, R. D., 544 world of competition, 246
Winston, Wayne. L., 408 world of life, 329
Winter, S. G., 97, 134, 137, 138, 140, 142 world of market analytics, 204, 205
win-win, 366 World Scientific and Engineering
Wirth, Ferdinand. F., 580 Academy and Society (WSEAS)
Wise, George, x Press, 545
Wisenblit, Joseph, 329, 332, 353, 426 worldwide, 554, 558
Wolf, Celia, 112, 117, 123, 125, 130 world wide web (WWW), 126, 476n15
Wolfe, R., 186 Wrenn, Bruce, xiii, 429
Wood, D. J., 551 Wright, Patrick, 542, 555
wood industry, 540 Wright, Peter, 542, 555
Woodroof, H. J., 175 Wright, Sheila, 223, 226–9, 239, 307,
Woodruff, Robert. B., xiii 308, 312, 315, 326, 345, 361, 370,
Wooliscroft, Ben, 551 418, 426
word-of-mouth, 424 Wright, Thomas. R., x
workability, 231 written, 26, 146, 181
workable balance, 206 Wroe Alderson’s marketing behavior, 517
workable system of marketology, 437 Wu, Eugene, 513
work climate, 59 Wuori, J., 542
work environments, 59, 68 Wysocki, Allen. F., 323, 326, 363, 426
workflow, 68, 122, 396
workforce, 398, 435
workforce attitude, 345 X
workforce retaining, 410 XBOX, 482
work groups, 38 Xerox Corporation’s technology spin-off
Working Group (WG), 555 companies, 510
working manner, 71, 205 Xie Hong Yuan, 510
working method, 441 Xin Jiang, 323
Working Paper Series, 519, 559 X-marketology, 482
working process, 130 Xuereb, J., 69, 106, 149, 174, 189, 227,
workloads, 519 259, 261, 429
Workman, J. P., Jr, 46, 48–50, 52–5,
58, 59
work procedures, 356 Y
work processes, 151, 424 Yami, Said, 300, 307, 339, 361, 367,
work teams, 76, 146 370
World Bank (WB) Group, 535, 549 Yang, Y., 576
World Business Council for Sustainable Yang, Zhilin, 581
Development (WBCSD), 394, 421, Yankelovich, Daniel, 188
422 Yaprak, A., 538
world class, 525, 531 Yardley, Samuel, 555
World Economic Forum (WEF), 506, Yauger, C., 570
519, 560, 566 Yellowfin International Pty Ltd., 536
World Future Review (WFR), 539 Yeoh, William, 571
 INDEX   703

Yoganathan, Dhanushanthini, 537 Zeithaml, C. P., 97, 112, 254, 265

Yolles, Maurice, 514 Zeituny, N., 509
Yoon, Sung-Joon, 70, 71, 229 Zeldovich, Nickolai, 513
York University, 513, 579 Zhang, Zelin, 518
Young, B. Robert, 536 Zheng, Li, 575
Younger, Jon, 574 Zhou, Kevin Zheng, 69, 92, 106, 135,
Young, Louise C., xiv, xvi, xviii, 418 136, 138, 139, 142, 429
YouTube, 320, 427 Zhou, Nan, 69, 92, 106, 135, 136, 138,
Yusif, Baba, 429, 431 139, 142, 429
Zhu, Zhaohui, 510
Zielinski, K., 539
Z Ziemba, Ewa, 437
Zabriskie, N. B., 506 Zif, Jehiel, 498
Zafar, Fareeha, 580 Zollo, M., 97, 134, 137, 138, 140, 142
Zaltman, Gerald. M., ix Zott, Christoph, 179, 185, 186, 188,
Zamir, Zainab, 367, 370 223, 245, 249, 317, 319
Zebal, Mostaque Ahmed, 429, 430 Zou, Shaoming, 518
Zeid, Aiman, 54, 55, 57, 59, 75, 76, 78, Zupancic, Tadeja, 510
79, 83, 85, 225–7, 239 Zur, Muehlen Michael, 112, 117