MODULE 1:

Entrepreneurial Mind-setting
and Values Formation
Presented by: Voltaire “Bong” Magpayo
President/Founder
Sweet Corner, Inc.
Sumo Takoyaki, Inc.
12C4 Bread Station
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Entrepreneurial Mindsetting, Start Small but Think Big
Entreprenuerial Mindsetting, Start Small but Think Big!
 PERSON PLACE THING EVENT

I N S P II R E
I N S P R E
N E K A N E X
T S I S C S P
E S L S L O E
R E L I I U R
E C S O N R I
S I N A C E
T T T E N
Y I F C
O U E
N L
ENTREPRENEURIAL JOURNEY
 Entrepreneurship

Products and Services

Jobs and Employment

PROVIDER
Income Opportunities, upstream and downstream

Funds to the Government, Taxes

ENTREPRENEUR
 Characteristics of an Entrepreneur

DRIVE TECHNICAL GOAL SETTER

KNOWLEDGE

THINKING REASONABLE ACCOUNTABLE

ABILITY RISK-TAKER

HUMAN
RELATIONS SELF-
ABILITY CONFIDENCE

ABILITY TO
COMMUNICATE
 GENERATING BUSINESS OPPORTUNITIES/IDEAS

FIRM

INTERNAL EXTERNAL
USING SEARCH QUESTIONS
UNINTENTIONAL DELIBERATE

CUSTOMERS’
REQUEST/PROBLEM
WORK, EMPLOYEES’ SUGGESTIONS
HOBBIES,
ACQUAINTANCE
CHANCE
EVENT
Entrepreneurial Concepts
 Entrep Mindsetting
3 I’s Japanese Model
First I IMMITATE
(copy)
 Entrep Mindsetting
3 I’s Japanese Model
2nd I INNOVATE
(improve)
 Entrep Mindsetting
3 I’s Japanese Model
3rd I INVENT
(create)
 Entrep Mindsetting
3 I’s Japanese Model

1st I IMMITATE
(copy)
2nd I INNOVATE
(improve)
3rd I INVENT
(create)
Spotting Business Opportunities
How are Products Created?
Product Cycle
Product Cycle
Products No longer in
the Market
Product Cycle
Products that seem to
last more than a lifetime
Secret of products with high
level of “Staying Power”

PRODUCT DEVELOPMENT
Product Development
 Product Development
Improvement

It is done to improve the earlier

features of a product
 Product Development
Creation

Market Segmentizing –
filling a need of a
particular market niche
 Product Development
Innovation

To deliver better
and enhanced
services to
consumers
 Product Development
Enhancement

To upgrade
features of an
existing
products/services/
Product Development
Product Development
Product Development
It disrupts a routine,
discard old ways
 Act of completing into a whole

Vertical Horizontal
Integration Integration
INTEGRATION
CONTROL over
suppliers/customers

Increases bargaining
position in the
marketplace

Reduces transaction
costs

Ensures stability

Remove uncertainty
 PRODUCTION SYSTEM
Transformation Process
 PRODUCTION SYSTEM
Transformation Process
 PRODUCTION SYSTEM
Transformation Process

VS
 Entrepreneurial Concepts

Agricultural Commodity

Agribusiness Product
 Entrepreneurial Concepts

SWEETness in
every CORNer
Entrepreneurial Concepts
Entrepreneurial Concepts

Trader

Assembler

Wholesaler

Shipper

Wholesaler

Market

Trader
 Entrepreneurial Concepts

Power of Packaging
 Entrepreneurial Concepts

The Power of Branding

Photo-copying Machine

Corn chips
(Entrepreneurial Concepts)
 Entrepreneurial Concepts

Source: Interband website

 Entrepreneurial Concepts

Awareness Level

MICRO MACRO

Customer Needs/Wants
Spot a need and simply fill it up…
 Entrepreneurial Concepts

Trial Purchase

Customer Needs/Wants
Spot a need and simply fill it up…
 Entrepreneurial Concepts

Repeat Purchase

Customer Needs/Wants
Spot a need and simply fill it up…
 Mr. Cecilio Pedro
Founder/President of Happy Toothpast

“To make a
difference for
the glory of
God”

-Dr. Pedro
 Mr. John Gokongwei
Founder/President of Robinsons Mall
 Mr. Henry Sy
Founder/President of SM Malls
 Mr. Tony Tan Caktiong
Founder/President of Jollibee

“Langhap
Sarap”

-Engr. Tan
Caktiong
 Ms. Soccoro Ramos
Founder/President of National Bookstore
 Product Development
“First things First!”
SWOT ANALYSIS
Identifying your:
Internal/Self 1. STRENGTHS
Assessment 2. WEAKNESSES
3. OPPORTUNITIES
External/ Environmental
Scanning 4. THREATS
FAIL FORWARD
INSPIRATION
GOAL
HAPPY
THANKFUL
THANK YOU