How to Start Your Journey

Identify the best content format

& best practices. It’s critical to
tailor your content efforts to fit
Pick a Category what the audience expects Tools to help you grow

Understand TikTok
Choose what you want Use data and creation
to teach and define your tools on TikTok to make
content plan. content more efficiently.
Choose Categories

Identify your niche

1 Identifying a niche waiting to be filled and deliver content to a hungry
audience is a key to success.

2 Play to your strengths

It’s best to teach a skill you are strong at as you will never run out of content ideas.
 Popular Educational Categories on TikTok

English Health Positiveness Skills Unbox,

Hindi Fitness Poetry Experience Tech News
Spanish Beauty Experience Jobs Science
& More & More & More & More & More

#EduTokLanguage #EduTokLifeTips #EduTokMotivation #EduTokCareer #EduTokTech

 Understand TikTok - Content tips and guidelines

Content on TikTok is a bit different

from other platforms. A key to
1 The video must be vertical, in 9:16
aspect ratio

succeeding on TikTok is
understanding how your audience
consumes their content.
2 The golden video length for TikTok is
15-30 seconds

Most of your viewers will be scrolling

through the TikTok feed, so you
need to ensure you can grab their
attention from the start, and keep in
maintained till the end of your video.
3 Ensure you are speaking very clearly,
and add subtitles to your video
Be clear, and precise. You must be
4 able to grab the viewer's attention in
the first 3-4 seconds.
 Video format 1 : How-to Videos

PROS CONS

• High engagement; when the content is • Needs consistency; creators

relevant users tend to share this type of must consistently create high
content outside of TikTok which drives higher quality content to drive high
engagement. follower growth

• Creators do not need high authority; viewers

watch How-To videos made by anyone as
long as the content is factual and can be
easily understood
Example: How-to Videos

Art & Craft Photography Cooking

*Pictures, not videos.

 Video Format 2: Quick Learning
PROS
● Extremely high engagement, since high
value is added to the viewer in a short
amount of time.
● Easy to produce; since videos are very
short, it is extremely easy to create each
video.
CONS
● It’s often mistaken that quick
learning videos are just click-
baits, while in fact, it’s about
deliver useful information in an
effective and straight forward
way. Creators should avoid
this while creating.
Example: Quick Learning

Dance English

*Pictures, not videos.

 Video format 3 : Homework/Exam Help Videos

PROS CONS

• Repeat viewers; your audience is more • High time investment; content

likely to follow you and to search for your must be meticulously planned
content. out and researched.

• Multiple topics to choose from; you can • Videos must be highly

focus on broad subjects such as Chemistry engaging whilst being easy to
or Biology, or more focused ones such as understand or you risk losing
JEE, or NEET viewer retention.
Example: Homework/Exam Help Videos

Science Math Knowledge

*Pictures, not videos.

 Tools to Help You Grow

Easy Editing Tools

• Add subtitles
• Customized sticker

Sticker Subtitle Tool