II.

VISION AND MISSION

a. BPI Mission and Vision

Mission
We nurture every Filipino’s future with a trusted approach to managing money and
innovation that makes life easier every day.

Vision
Building a Better Philippines.

b. Improved Mission and Vision

Mission
We nurture every Filipino's future with a trusted approach to managing money through our
innovative products and services with our employees who build lasting relationship with our
clients.
We will continue to invest in growth in nation-building and employee growth with the
highest ethical standards.

Vision
We shall build a better Philippines that focuses on superior customer service, excellence,
loyalty, integrity, teamwork, and concern for people.
Our mission and vision are different from BPIs original statement in terms of broadness. Due
to the diverse stakeholders of the company, we provided a clearer message and direction of
where BPI should be headed. It encompasses all stakeholders and employees as well as the
imagined community of Filipinos.
Among the components included in our improved mission and vision are customers, markets,
products and services, technology, concern for employees, growth. It is also enduring and
inspiring where any generation can relate to the statements.

c. Metrobank Mission and Vision (Comparison)

To be the country’s premiere financial conglomerate, empowering our individual and
business clients to realize their goals and reach their full potential. By creating and
customizing financial solutions in response to our stakeholder’s needs, continuously
expanding our scope of reach, and leading in community service, we live up to our “You’re
in Good Hands” promise that embodies who we are and what we do. We are Metrobank.
Metrobank’s mission and vision are merged and contains the essential components for an
ideal statement. It includes customers, stakeholders, market reach, and community service.
Their statement is ultra-focused on its customers and living up to their “You’re in Good
Hands” promise. The promise alone can include different areas of business activities such as
innovation, loyalty, integrity, and concern for people because of its added vagueness.
Our improved mission and vision are slightly more relevant in today’s business climate
where customers and stakeholders are more demanding in a company’s goals and how it can
maximize both profits of clients and the company itself.

III. INTERNAL ASSESSMENT

g. BPI Website and Facebook analysis

The BPI website has a revamped user interface (UI) with very helpful header sections and
call to action. BPI is investing a huge amount of capital into building a digital platform for its
customers and business partners. Client inquiry visits are also lessened with its full disclosure
on deposit rates, bank service fees, important announcements, and more (Fig 3). Compared to
its rival Metrobank, BPI is clearly top-notch. Metrobank has a classic look with a hard to
navigate UI although it is as functional as BPI. UI is such an important aspect of any website
as it can make or break a user’s experience. It can increase user involvement and loyalty, an
important element in buyer conversion (Plego, 2019).
Content marketing is also evident in their website (Fig 2), customer trust and inclination can
increase with their informative and helpful blog articles. This strategy can lead to a successful
brand identity and gain competitive advantage over competitors. Armed with the right
information and transparent fees, BPI can convert website visitors into leads and sales
(Sherman, 2019).
BPI established their Facebook presence on May 2012, 3 years ahead of Metrobank and has a
strong following of 1 million followers. Their page is populated with call to action graphics,
promotions, and visual advertisements making it a good digital strategy. Facebook and other
social media platforms are all about fresh content and daily updates. For each post, a
customer has a chance to air their concerns or feedback on their current offering and it can
help improve their next promotion.
BPI has a strong digital presence and made convenience a standard in banking. Filipinos
transfer funds in many ways and right now BPI is disrupting ‘Pera Padala’ by educating the
unbanked by means of mobile fund transfer with very low fees regardless of the amount
compared to traditional funds transfer that can cost from 2 Php – 1000 Php depending on the
amount. However, the only downside to their service is server maintenance interruption that
can cause delays in funds transfer. It is understandable that tech security is a priority but if
equipped with top-notch cybersecurity platform, maintenance can be a thing of the past.
Figure 1. BPI Website Homepage

Figure 2. BPI Blog Section

Figure 3. BPI Tools and Announcements

Figure 4. BPI Facebook Page

 Figure 5. Metrobank Website

h. Value Chain Analysis

Figure 6. BPI Value Chain