LIBERAD INTEGRATED SENIOR HIGH SCHOOL

________________Libertad, Butuan City_______________

JARD HOT PANDESAL

EVERY DAY FRESH

BUSINESS PLAN
February 24, 2019

Rhex G. Castrodes
Abigail N. Bahian
Daniela Saragoza
Jean Oring

JARDHOTPANDESAL@gmal.com

09125306236

www.JARDHOTPANDESAL.com

P8 Ambago Libertad
8600 Butuan City

A Business Plan Presented to the faculty of Senior High School Department

Of Libertad Integrated Senior High School

Impartial fulfillment of the Requirements for the

Course Entrepreneurship

February 27, 2019

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 Table of contents
Table of Contents………………………………………………………………………… 2
Executive Summary……………………………………………………………………… 3
Vision/Mission Statement and Goals…………………………………………………... 3
A. Vision Statement…………………………………………………………………. 3
B. Goals and Objectives……………………………………………………………. 3
C. Keys to Success…………………………………………………………. ……... 4
Company Summary……………………………………………………………………… 4
A. Company Background…………………………………………………………… 4
B. Resources, Facilities and Equipment………………………………………….. 4
C. Marketing Methods………………………………………………………………. 4
D. Management and Organization………………………………………………… 4
E. Ownership Structure…………………………………………………………….. 5
F. Social Responsibilities…………………………………………………………… 5
G. Internal Analysis........................................................................................... 5
Products and Services………………………………………………………....... …….. 5-6
Market Assessment……………………………………………………………………… 6
A. External Analysis………………………………………………………………… 6
B. Customers………………………………………………………………………… 7
C. Strategic Alternatives……………………………………………………………. 7
Strategic Implementation………………………………………………………………... 8
Financial Plan…………………………………………………………………………….. 9
A. Financial Projections..................................................................................... 9
B. Contingency Plan………………………………………………………………… 9

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 Executive Summary

Hot Pandesal is the favorite bread of Filipinos. Filipinos loved to pair it in coffee every
morning. The ingredients of pandesal are margarine, yeast, sugar, water, flour, salt, milk and
eggs, sometimes vanilla is added or mixed to the usually ingredients of Pandesal before rolled by
hand. Hot pandesal is the choice of Filipinos when they making a hot coffee every morning. We
can’t deny that among of us love to wet the bread in our coffee before eating. Hot pandesal also is
best for merienda, Filipinos also like it. We can also choose our toppings for it either margarine or
butter. Hot pandesal are commonly selling everywhere.
Our team will monitor everyday income and profit for order to us if we reach for our target
income in a day. And by knowing, if our products are best for our customers for us to achieve our
goals. We will rent a small space in Ambago Butuan City, where we can sell our product easily.
Since Hot Pandesal are one of the favorite bread of the Filipinos it is advantage for us to build this
kind of business.

In this business our target is everyone, hence we’re selling it by not choosing a costumers
but for everyone that loved to eat Hot Pandesal. Hot Pandesal are located at Ambago Butuan City.
Each of us has corresponding role and task to be done and to avoid crowded surroundings. Since
this is corporation business, each one of us has a task designed. One of us will be the casher and
the others will serve the costumer.

Vision/Mission Statement and Goals

A. Vision Statement:

The JARD Hot Pandesal visions is to produce a delicious healthy yet good quality
product that would suit to everyone’s choice and taste.
B. Goals and Objectives:

As a startup, The JARD Hot Pandesal, plan to introduce the product to everyone who
living at Ambago Butuan City, and when the product selling is successful, we will start to sell
different kind of bread around in Ambago Butuan City. The JARD Hot Pandesal seeks to
achieve the following goals:

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Production Objectives

 Increase manufacturing and service capacity to increase the daily profit.

 Provide quality and healthy products by assessing and ensuring premium ingredients used
for making the daily product.

Give the consumer a good quality product Financial Objectives

 Increase manufacturer’s selling price to maintain profitable margins and adapt to the growing
market in 2019.
 Execute long-term profitability by six months
 Exhibit positive cash flow within the six months of selling
 Generate long-term return on investment for the premium, delicious and healthy Hot
Pandesal

Key to success:

In order for us to succeed, we need to be good on sharing our liability financially and
the effort of selling the products comes in a group. Spending the capital correctly and make
strategies in marketing the product by approaching to the buyers in a good way that would
help the JARD Hot Pandesal business to excel from the other competitors.

Company Summary
A. Company background

The business is founded by our Group, and the idea was to give a known premium,
delicious, healthy and affordable Hot Pandesal. There are lots of products to be sell but,
we choose Hot Pandesal as what Filipinos favorite.

B. Resources, Facilities, Equipment

We produce our product with the following resources

 Equipment’s for selling the product: one oven, roller, 50 plantsa, paper bag
made in manila paper for the product container, cellophane and tong.
 The human and financial sources were the member themselves. Each
contributed efforts and financial support for the business to gain its capital.

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 The ingredients of the JARD Hot Pandesal product were bought from JIK
Marketing Butuan City and BOSTAN.

C. Marketing Methods

The daily sale volume in Php is 3000. Each Hot Pandesal was sold at a price of Php2.00
each. Since there is no bakery shop or there’s no one selling a Hot Pandesal in P8
Ambago Butuan City, we are comfortable that our product will sell easily. What we should
to do is to entertain our customers in good manners so that they are comfortable also to
be with us for the success of our business.

D. Management and Organization

The current members of JARD Hot Pandesal business that were composed of 4
members. The management responsibilities were divided among the member’s ability.
For savings, only 2 of us go in the Langihan to bought the ingredients.while the others,
they were going to prepare the equipment’s that we are going to use, all of the group
helped in the production of the JARD Hot Pandesal business.

The leader acts as the financial officer. The profit would be divided equally among the
three members and would stand as their salary for the selling of the delicious and healthy
Hot Pandesal. The management team were all works hard to make this business be
successful. The management team will know how to make or manage the small business
successful. More so, this would not be successful without the member’s cooperation who
supported financially.

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The diagram below shows the lines of authority of the managements operation:

RHEX G. CASTRODES

(President)

ABIGAIL N. BAHIAN

(Spokesperson)

DANIELA SARAGOSA and JEAN

ORING

(Financial Chief Officers)

E. Ownership Structure

The primary stakeholders of the JARD Hot Pandesal are the four members
who contributed equally to reach the estimated capital to produce the product aimed
to be made. Each member holds liability in the business’s success or failure.

F. Social Responsibility

Our business follows the BARANGAY policies and the exact way of handling
the products and not just on preparing it but also throughout the selling period. We
use plastic gloves for cooking, hairnet and aprons in transferring the products from
the original manufacturing package. Our trashes were thrown on the right places and
we make sure that our products were well preserved to avoid any contamination.

G. Internal Analysis

 Our business will start from a capital of Php 50,000.00, we will loan at bank of
BDO. This will be divided upon the equipment, location/space and the
ingredients. Our calculation with a month that would exceed Php 91,300.00. In
that first profit we will get the Php70,500 to paid our loan at BDO, the rental
space,salary each one of us and the other income should be turnaround to
make our business expand.
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 Moreover, Hot Pandesal is a kind of product that would surely like everyone. In order
to strengthen this core competency, the management will sell the product not only in P8
Ambago Butuan City but also we will sell to the other place through delivering in other
places. It would help expand the name of the product and its flexibility of business model
allows it to expand in the future when continued and quick adaptation on external forces.
The following things listed below were the things that we need to build on.
 Knowledge and work. We need more knowledge on running the business we
have started in order for it to continue and working on its expansion once
continued must be built with.
 Financial Position. The members who stand as the stakeholders must have a
fair share of money contribution and effort on producing and selling.
 Location. The location of selling must not just be on the P8 Ambago. To
introduce and to gain more customers we probably must reach on other places.
 Resources. The availability of the bought products might be unstable especially
when there are also lots of consumers who would buy on the other vendors that
suit their taste.
In times today, food products should be innovated to match the taste of the new
consumers. The more attractive it is and one of a kind on their eyes the more your product
or services would gather positive outcomes. We guarantee that Filipinos will love our product,
especially it is one of their favorite.

Products and/or Services

The product we are planning to sell is the best choice for partners of your coffee every
morning and for your snack every afternoon that is already known to Filipinos. It is just a
simple bread, but this time we plan to give it a twist. The Hot Pandesal we plan to sell will be
have a topping for the sake of people who really wants toppings in their Pandesal and the
other just plain Hot Pandesal for the sake of people who wants is to make “saw-saw” their
Pandesal in their hot coffee. We made it that way so the consumers could choose what they
like to taste and to give a difference on the usual Pandesal. When it comes with the quality,
our Hot Pandesal are made with good quality products and were trusted on the food industry
and everyday new. We will not allow that the left Pandesal that we fail to sell that day will we
sell again tomorrow. Likewise, on the price of the product it is affordable so everyone could
buy. On the location of selling, the P8 Ambago is the best location because no bakery there
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 in or even small space that selling a Hot Pandesal and for us this is a good place to start the
business running.

Market Assessment

A. Examining the General Market

 The market characterization of this business started with its flexible characteristics
whereas it there could be a huge or small of production depending on the business
head start. Since the business will be opened at the P8 Ambago were the quantity of
costumers is unlimited, the need of the producers of the product must be a good
encourager and respectful to the consumers. The three forces model helps the
business find its weaknesses and strengths with its competitors so that the internal
and external environment shall not fail. And putting the forces as bases, our strong
competitors were those businesses where they also sell unique and have a good
quality product.

The opportunities

 Expansion of JARD Hot Pandesal

The owners could still expand the area so that we could accommodate more customers at
the same time. And also Have more equipment’s to use. If the owners had more equipment
to use at the same time it would mean more customers and more customers would mean
more income leading to profit. In addition, the business is served directly on the costumer;
this would allow a hassle free for them on contacting the JARD Hot Pandesal producers just
to buy the product.

The threats
 Competition among fellow competitors.
There are times that people buy loaf bread than Pandesal. Likewise, more enhanced
production of the Pandesal might appear on public if the Hot Pandesal goes on trend
causing hordes of competitors with the same or new products. But although the threat is
visible the Hot Pandesal are still a one of a kind product currently in the Filipinos taste.

B. Customers Analysis

Our product’s costumers were mostly people surrounds in P8 Ambago.

And mostly people there in were going to Langihan for selling fish and they have no time
to get coffee for their self and also they don’t have time to buy a Pandesal their self but
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 then it still manages like their family they left in their house who wants to try the product.
And also the others don’t have enough money to buy Pandesal. It is really difficult to retain
customers when it comes with the poor people because they have limited money and our
competitors have also good products to sell.

C. Industry Analysis

Industry analysis is a tool of market assessment that research he status of an industry

and its dynamics (Investopedia 2015). Every industry has its own characteristics, the
understanding of the nature of industry and the way it changes are both vital to know whether
business strategies can be worked by external environment.

One of the main objectives of the analysis is to identify the degree of the industry
activity and attractions to competitors which determines the return that participants are able
to obtain in a long term investment. Another one is to understand the industry’s structure and
how it will develop. To achieve the objective, the analysis needs to be guided by a strategic
method with opportunities, threats and trends. Therefore, the elements included in the
industry analysis are industry size, industry growth, industry structure and industry trends
(Aaker 1988)

D. Strategic Alternatives

The JARD Hot Pandesal follows the six strategic alternatives;

 Concentration of the product growth

 Diversification of goals and products
 Turnaround value of capital and profit
 Replicate the selling process so we will able to have same or more income at
the end of the day
 We planned to make a twist on the known product to give a fresh introduction
on the market.
 The members share same goals.

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 Strategic Implementation

A. Production

In order to produce the product, all members contributed money, equipment’s and
effort. The value we have created and captured with our product is the creativity of the
individual and brainstorming to reach such idea. When it comes with our competitive
advantage, our product is timely and affordable to everyone. The processes of producing the
Hot Pandesal are to buy the alternative ingredients product first on the JIK Marketing and
then turn it as our own product.

B. Resources needs

Hot Pandesal used human sources who gives efforts, perseverance, and patience on
selling the product. For financial resources the level it needs is more or less Php50,000.00
while on the type of quality and quantity the business used 15kls of flour, Salt, eggs, milk
and vanilla. The prices were not too expensive but the management guarantees its
premium quality.

C. Sourcing/Procurement Strategy

We base our decision on buying the products we will use through its price since the capital
is limited, however we made sure that the quality of the food product we will sell is on its ace
mark. In addition, the ingredients we needed were commonly available in the local market.

D. Marketing Strategy

The plan sale of our management is to sell the product during morning and afternoon
since it is the appropriate time of people would likely to buy. We must sell it in public
emphasizing the uniqueness of the product. The business used an open market since it
is more convenient. We do have a preferred outlet but it depends on the selling
performance on a day. We will price the product according to our capital if we will gain the
money or not and the said reasons would follow below:

a) We mitigate the price with our customer’s satisfaction

b) We use production to reduce risk
c) We use partnership liability to equally distribute the responsibility of the members
who founded the business.

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 E. Performance Standards

The performance standard used to monitor the income is the performance of the product
income. The accepted performance is when the product could perform well on the market.
The president/leader is the one who is responsible for monitoring the performance of each
member. The industry benchmark uses to assess the performance is sale performance of the
product itself.

Financial Plan

A. Financial Projections

We fund the business through loaning at bank BDO and after one month we will paid
them. And we manage the financial risk for the business faces for budgeting and contribution.
The important assumption that underlies projections is to gain back the capital. More so, the
weaknesses of the business shall be turned to as strength. Our product is flexible in the society
and in the financial aspect of our business is asset growth, to know or to determine if our business
gained something or not. The procedures that we use for monitoring over all business
performance are that we were looking if how much our capital have grown and earned in a day
we sell the product. The yield and the output level that we attained is the maintaining of supply
production size.

The table below shows the financial that were going to fulfil every month:

REVENUE EXPENSES
 LOAN RENTAL SPACE
 FOOD TRANSPORTATION
ELECTRICITY
WATER

EXPENSES TOTAL EXPENSES

LOAN 50,000
FOOD 15,000
REBTAL SPACE 6,500
TRANSPORTATION 300
ELECTRICITY 600
WATER 300

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B. Contingency Plan

If we cannot follow the primary plan, we should proceed to the other plan or also called
‘’Plan B’’ We must brainstorm and giving feedback on the product what would be the
possibility of plan A failing so that we could have an idea of alternative plan in case things
won’t work according to what was expected that even one of the management team fails to
perform the business would still run as planned.

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 SALES PLAN EVERY MONTH

Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7

1st week 3,000 3,050 3,100 3,150 3,200 3,250 3,300

income
2nd week 3,500 3,000 3,200 3,250 3,300 3,500 3,260
income
3rd week 3,260 3,150 3,200 3,250 3,300 3,500 3,560
income
4th week 3,500 3,260 3,260 3,500 3,000 3,200 3,500
income
Total 13,260 12,460 12,760 13,150 12,800 13,450 13,420

Over all total: 91,300

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