CONTENTS

 DECLARATION

 PREFACE

 ACKNOWLEDGEMENT

 HISTORY OF TELECOMMUNICATION

 INDUSTRY PROFILE

 HISTORY OF RELIANCE COMMUNICATION

 RELIANCE ADA GROUP

 RELIANCE COMMUNICATIONS

 RELIANCE CAPITAL

 RELIANCE MUTUAL FUND

 RELIANCE HEALTH

 RELIANCE ENERGY LTD.

 RELIANCE GENERAL INSURANCE

 RELIANCE COMMUNICATIONS

 COMPANY PROFILE

 CHAIRMAN PROFILE

 PROJECT PROFILE

 BSNL

 TATA INDICOM

 AIRTEL

1
  HUTCH

 RESEARCH METHODOLOGY

 PROBLEM DEFINITION

 RESEARCH PROBLEM

 RESEARCH OBJECTIVE AND SUBOBJECTIVE

 INFORMATION REQUIREMENT

 CHOICE OF RESEARCH DESIGN

 RESEARCH INSTRUNMENT USED

 SAMPLING TECHNIQUE

 FIELD WORK METHOD

 LIMITATIONS

 QUESTIONNAIRE

 ANALYSIS

 SAMPLE PROFILE

 PRIMARY DATA TABULATION & INTERPRETATION

 INTERPRETATION AND FINDINGS

 CONCLUSION

 SUGGESTIONS

 BIBLIOGRAPHY
 DECLAIRATION

I hereby declare that this project entitled CHANNEL

SATISFACTION SERVICES PROVIDED BY THE DIFFERENT TELECOM

OPERATOR TO THE RETAILERS is my own individual and

original work and has not been previously submitted and
approved for another degree or diploma.

SUNDEEP KUMAR
Roll no:- 9319540
BBA-VIth sem
 PREFACE
These days institutes have started giving more stress on the

management training, as it is the interface of a management student with

the culture of the corporate world and it also gives the first hand experience

to use the knowledge acquired by them through their faculty in the class in

the corporate world.

Our institute has also been looking in the same direction and is determined

to produce quality students who have a balanced knowledge of both

theoretical aspects and the practical knowledge as well. In the same

context we had to undergo a summer training of 6-8 weeks in a company.

To cover this aspect, which is the part of the curriculum as well? We

underwent training at RELIANCE COMMUNICATION. Herein we got to do

a live project for the company, which was basically to study the CHANNEL
SATISFACTION SERVICES PROVIDED BY THE DIFFERENT TELECOM

OPERATOR TO THE RETAILERS.

ACKNOWLEDGMENT

With great pleasure, I extend my deep sense of gratitude towards my

project head Mr. Dipender Gautam under whose valuable guidance,

constant interest and encouragement, which have devoted his ever-

precious time from his busy schedule and his thus in completing the

project.

This co-operation is not only useful for this project but will be a

constant source of inspiration for us in future life. I am also thankful to

all employees who helped me intellectually in preparation of this

project directly or indirectly.

 History of Telecommunication

- The kings used human messengers to communicate to their

people in various states within their kingdom or to people in other kingdoms.
- Julius Caesar, the emperor of Rome, more than 200 years
ago, used pigeons to send messages back home battle.
- Pigeons were even used during World War II as war
messengers.
- The ‘Dawk’ (pounced as Dak) system was started in India in
the year 1688, when the first office of the company post was established in
Mumbai (then known as Bombay) and Chennai (then known as Madras).
- In 1876 Alexander Graham Bell spoke the first words on the
telephone “Mr. Watson come here, I want to see you”.
- In 18887-1902, the first patents for the pay telephone with a
slot for coins were filed. Mr. Bell once again used the phrase “Mr. Watson
come here, I want to see you” in 1915 when he was invited to the opening of
the complete transcontinental telephone line connecting the west coast and
the east coast. However, this time, Mr. Watson responded saying that it would
take him a week to get there as he was in San Francisco.
- In 1915, the first wireless voice transmission between New
York and Sans Francisco signaled the beginning of the convergence of radio
and telephony.
- In the mind-1960’s the original concept underlying the
Internet was developed.
- It was on August 15th 1995 that VSNL provided us with
freedom to information gateway- the INTERNET.

TELEPHONY
- Telephony is the traditional voice communication over a
wired/wireless network.
 - It is communication facilitated by telephones

Mobile Telephony

- In the landline, communication happens between two fixed

points, the receiver and speaker. There is a fixed medium, a line or
connection, in between.
- In mobile telephony either one or both the points can be
mobile. Unlike a landline, there is no physical wire connecting them.
- Cell phone Technology is an umbrella term used to describe
technologies that enable people to access networks services any place, any
time and anywhere.
- It is supported by several technologies such as GSM, CDMA
etc. each with its own advantage and disadvantages.

Cellular Approach
- In cellular approach, each city or area is covered by a
number of hexagonal cells on a big hexagonal grid. The hexagonal cells
overlap at the outer boundaries.
- A hexagonal shape is maintained as it helps in maximum
transmission/reception.
- Each cell has a base station that consists of a tower and a
small building containing the radio equipment. The transmitter’s span of
coverage is called a cell.
- The mobile telephone interacts with the closest cell.

Introduction
The evolution of internet has led to the convergence of telecommunications
networks and computers. Benefits associated with World Wide Web (WWW) are
of great importance now-days: people are able to communicate via e-mail,
perform data transfers, online shopping, online auctions, etc. Traditionally internet
services have been provided by Internet Service Providers (ISPs) using modems,
with data rates limited to 56.6kbps. With the need for higher speed internet
services, Broadband ISPs emerged providing faster data rate based on Cable
and DSL technologies. In the United States, the Federal Communications (FCC)
defines as broadband internet service the one operating in 200 kbps in both
directions. According to a December 2004 report, the U.S. broadband penetration
is at 53.6%, far behind the penetration rate in other developed countries, e.g.
Japan and Korea [55]. Recently evolved IEEE 802.11x technologies have opened
a whole new era accessing the Internet wirelessly, giving traditional users the
advantage of mobility. The majority of existing technologies are localized, difficult
to deploy in accessible areas, time consuming, and expensive. The increasing
demand for wireless packet data services has opened a new market segment in
the wireless industry: the Wireless Internet Services (WIS). The WIS market
provides excellent opportunities to telecom operators and entrepreneurs to
become Wireless Internet Service Providers (WISP). WISs can provide high-
speed services in remote areas and over cost elective solutions, overcoming the
limitations of wired and short-range wireless services.

The commercial wireless industry was built in a span of three decades. It has
evolved from circuit switched voice service to IP based voice and data services.
The importance of mobile services grew in people’s day to day life, since the first
service was launched. The fundamental idea behind launching mobile services,
was voice communication with an added feature of short messaging services
(SMS). Thanks to continuous growth in mobile subscriber’s base and the use of
internet, and the need for information retrieval “anywhere anytime” is now a
reality. During this period, many new competing technologies have emerged. For
example, we are witnessing operators integrating their 2.5G networks with
Wireless LANs (WLANs) to provide data services. With voice service fully
deployed, operators are not able to make additional revenue. The only additional
revenue operators can make is when subscribers switch service providers. In
order to enhance their average revenue per user (ARPU), operators started
powering data services. The need for higher data rates and new applications has
led the industry to think about future network configurations. Since wireless
companies already have stabled voice subscriber’s bases, provision of Internet
services opens a new segment for business and additional revenue. This
presents a challenge to the operators to re-design their business strategy and
enhance their capability. Our paper deals with third generation wireless
technologies (3G), i.e., Global System for Mobile Communications (GSM) family
(GPRS, EDGE and UMTS), Code Division Multiple Access (CDMA) and
alternative technologies especially, Wi-Fi. We try to answer very general, yet
popular, questions among operators, not only in developed countries but
emerging markets as well. We approach the case as follows: (1) we compare and
differentiate the above next generation wireless technologies focusing on their
broadband internet services capabilities; (2) we identify and propose
technological, economical and behavioral factors that accept the selection of
wireless technologies for migration paths;

(3) We study the case of the national incumbent operator in India, and the
options this operator has in migrating to 3G systems; (4) we view the case from
the perspective of vendor, service provider and users; and finally, (5) we use real
options to value the most suitable to the operator migration path towards 3G. We
find that capital expenditure, future subscriber growth that directly effects the
revenue stream, and average revenue per user (ARPU) as the key explanatory
variables in the analysis. We believe that given that uncertainty around high
technological investments plays a key role in the deployment and success of
wireless networks. Therefore, the wireless industry is a suitable domain to apply
real options for investment analysis.

Wireless Technology Overview

Historical Overview of Mobile Communications

Before we explain what constitutes third generation (3G) mobile technologies, it is
worthwhile to take a look at the history of mobile communications. The evolution
of mobile systems was based on common themes across different standards:
mobility, security, roaming, and improved voice service.
First generation (1G) mobile networks were designed with primary focus on
voice communications, analog in nature, and provided localized wireless
services. Examples of major 1G systems are: AMPS (Advance Mobile Phone
System), TACS (Total Access Communications System), and NMT (Nordic
Mobile Telephone). By the late 1990’s,
The second generation (2G) systems were deployed. 2G systems were digital
in nature, had enhanced voice capability in comparison to analog systems, better
spectrum management, wider coverage area, circuit switching, and better
mobility. 2G technology was composed of: GSM (Global System for Mobile-
communications), TDMA (Time Division Multiple Access), and CDMA (Code
Division Multiple Access). The primary objective of 2G was to offer voice with
added capability of SMS (Short Messaging Service) and text delivery. 2G
technologies were deployed in 800, 900, 1800, and 1900 MHz bands, offering
data rates in the range of 9.6Kbps to 14.4Kbps (speed of a dial-up modem).
During this time period, the market experienced the emergence of internet. The
first equipment used to connect to the internet provided data rates of 9.6Kbps to
14.4Kbps. With the advancement in telephony industry, new technologies started
offering broadband services over 200Kbps using Cable and DSL (Digital
Subscriber Line). The possibility of offering the same data service issuing
wireless technology was far from reality at that time. By the end of 2000, wireless
voice services were already matured. The focus of wireless companies shifted to
enhance data rates and make available the very same applications of wired
networks to the wireless community. Advancements were made to 2G
technologies to meet the market expectations.
By 2001, 2.5G technologies were introduced; High Speed Circuit Switched Data
(HSCSD), General Packet Radio Services (GPRS), Enhanced Data Rate for
GSM evolution (EDGE), and CDMA2000-1xRTT were introduced. 2.5G
technologies were digital in nature, offering circuit and packed switched data
services. 2.5G technologies offered data rates in the range of 28.8/56.6Kbps to
384Kbps (in ideal conditions), and services like: voicemail, email, location based
services (LBS), web surfing using WAP (Wireless Application Protocol), and other
e-commerce services.

Third Generation (3G) Wireless

The mobile industry follows two major standards: the GSM developed by ETSI,
and the CDMA developed by TIA (Telecommunications Industry Association).
Currently, there are two major partnership project groups: the 3GPP (3 rd
Generation Partnership Project) and 3GPP2 (3rd Generation Partnership Project
2), that undertook the development of these technologies [35, 2, 3]. 3GPP is
standardizing GSM based systems, whereas 3GPP2 is standardizing CDMA
based systems. Under the IMT-2000 umbrella, UMTS (Universal Mobile
Telecommunications Systems) based on WCDMA (Wideband Code Division
Multiple Access) and CDMA2000 constitute the 3G systems. According to ITU,
3G systems should provide data rates of 144Kbps for vehicular, 384Kbps for
pedestrian and 2Mbps for indoor environment.
 INDUSTRY PROFILE

The Indian Telecom Industry

Structural Reforms to Accelerate Economic Growth

The Indian economy is on the path of resurgence. The gradual opening up of
the economy ensured steady growth even at a time when other countries were
in the grip of a massive slowdown. Progressive reforms such as the removal of
restrictions on foreign investment and industrial delicensing are responsible for
this growth. Tailoring the EXIM policy to promote exports and aligning the
import duties to meet WTO commitments further contributed to this
development. This trend is expected to continue in the next five years, driven
by a favorable business policy environment in terms of tax cuts, broadening tax
base, and reduced interest rates on borrowings.
Such structural changes have had a positive impact on the telecommunications
sector and a compound annual growth rate (CAGR) of 13.42 per cent is
estimated for 2002-2006. The future of the industry lies in the mainline and
cellular segments and constant technological innovations such as Internet
Protocol (IP)-based services. Revenues from voice services will experience
sustained growth even as those from data services are expected to increase
sharply due to a surge in usage. The telecommunications industry in India is
likely to see consolidation among major operators and privatization of many
Government companies.
The Country Industry Forecast for the Indian telecom industry studies the
country-specific factors such as politics, business policy, and macroeconomic
indicators that have an impact on this sector and its main segments. This report
provides incisive analysis of the industry for 1996-2001 as well as forecasts for
2002-2006.
Proactive Policies: Key to Future Growth
India's move toward globalization, especially in the telecom sector, has to be
driven by transparent policies and better market conditions to attract foreign
investments. According to this report,” The recent policy stance of opening of
the international long distance (ILD) segment and legalization of Internet
telephony should result in huge investment in the industry. However, the
Government, on its part, should ensure an environment conducive to foreign
participation by increasing the FDI limit and following transparent policies."

Cellular Subscribers and Revenues for Robust Growth

The entry of new operators and the introduction of novel services coupled
with the increasing importance of wireless communication are factors that are
likely to contribute to the growth in the number of subscribers in the cellular
segment. As the report says, "In the last quarter of 2001, the number of
subscribers had reached the 5 million mark due to the continuous fall in airtime
rates, achieving 0.5 percent mobile penetration in India. Revenues from cellular
phones are expected to grow at a CAGR of 37.29 percent during the forecast
period with higher data usage and multimedia services."

Reliance - An Informal Organization

Reliance has organized to leverage knowledge for growth. It is generally

accepted by now that the traditional "command-and-control" structure of
organizations is not conducive to the process of sharing of knowledge.
At Reliance, decision makers and knowledge workers talk directly to each other.
Reliance has maintained a flat organization structure, and an informal work
culture, which have kept it nimble-footed, despite it’s size.
Reliance works by assigning teams of self-motivated, "specialists," endowed with
the right skill sets, to specific tasks, and facilitating their interaction to achieve
cross-fertilization of ideas and knowledge.
Innovative solutions emerge, because as a management process, Reliance puts
the challenge on the table, and call upon team members, drawn from diverse
backgrounds, with a wealth of individual experience, and each having different
thinking styles and approaches, to constructively debate various options and find
the answers.
Reliance has found that this entire process of putting the organization’s
collective knowledge into a melting pot, and stoking the fires to deliver solutions,
has always produced results.
This approach also eliminates the convoluted, and bureaucratic, decision making
processes, which widen the gap between knowledge and action, and destroy
organizational morale.

Reliance - Leveraging Knowledge for Growth

It is important to know that how Reliance leveraged knowledge of the global
chemicals industry, and the international financial markets, to achieve higher
growth.
When economic reforms began in India in 1991, Reliance saw the opportunity to
achieve a global scale of operations, enhance our overall competitiveness, and
ensure consistent growth in the future.
At that time, the domestic institutional markets lacked adequate depth. Reliance’s
global peer group enjoyed significant competitive advantages, through easy
access to large amounts of international capital, with extended maturities, at
optimal costs.
Reliance quickly developed it’s knowledge of the international capital markets,
which had till then been completely closed to the Indian corporate sector.
Reliance then leveraged this knowledge to mobilize over US$ 2 billion from the
international equity and debt markets over the next few years, and became
pioneers enabling it to implement it’s major expansion plans.
Reliance established an international benchmark yield curve for India, with
maturities ranging from 7 years to 100 years, which was then used for
subsequent transactions of other Indian corporate, and public sector
undertakings.
Reliance has the distinction of being the only company from Asia to issue 100-
year bonds in the international capital markets.
The 100-year Bonds offering in itself was a unique achievement, considering that
Reliance was domiciled in India, with all the attendant sovereign constraints.
What was a greater achievement (and what is not so widely known), is the fact
that Reliance actually concluded this landmark transaction, in less than 100
minutes of obtaining the relevant government approvals. Reliance’s investment
bankers had then remarked - this elephant cannot only dance, it can actually
tango!!
In the future, Reliance intends leveraging it’s entire knowledge base, and it’s core
competencies of complex project management, motivation and retention of
knowledge workers, and unique financial engineering capabilities, to enhance it’s
leadership in existing businesses, and capture growth opportunities in new areas.
Reliance will be playing a leadership role in the creation of a world-class digital
infrastructure in India, which will pave the way for rapid economic growth in the
country, and transform the dream of generating tens of billions of dollars of
revenues from IT enabled services into reality.
Reliance will achieve this, by leveraging the knowledge and expertise developed
in setting up it’s world class manufacturing complexes, to create nationwide, all
optic, broadband IP networks, with terabit capacity, connecting the country's top
115 cities and towns, which will serve as the lifeline for the Indian infocomm
industry.
 History of Reliance Communications

Reliance Communication Ventures Limited (the “Telecommunication Resulting

Company”) was originally incorporated on July 15, 2004, under the Companies
Act, 1956 as Reliance Infrastructure Developers Private Limited. The status of
the Company was changed to Public Limited Company on July 25, 2005 and the
name was changed to its present name, viz. Reliance Communication
Ventures Limited, under Fresh Certificate of Incorporation consequent on
change of name dated August 3, 2005.

Main Objects of the RCVL as set out in Memorandum of Association of the

Company are as under.
1) To carry on and undertake the business of finance, investment, loan and
guarantee company and to invest in acquire, subscribe, purchase, hold, sell,
divest or otherwise deal in securities, shares, stocks, equity linked securities,
debentures, debenture stock, bonds, commercial papers,
acknowledgements, deposits, notes, obligations, futures, calls, derivatives,
currencies and securities of any kind whatsoever, whether issued or
guaranteed by any person, company, firm, body, trust, entity, government,
state, dominion sovereign, ruler, commissioner, public body or authority,
supreme, municipal, local or otherwise, whether in India or abroad. The
Company will not carry on any activity as per Section 45 1A of RBI Act,
1934.

2) To carry on and undertake the business of financial services like financial

restructuring / reorganization, investment counseling, portfolio management
and all activities and facilities of every description including all those capable
of being provided by bankers, stockbrokers, merchant-bankers, investment
bankers, portfolio managers, trustees, agents, advisors, consultants,
providing other financial or related services and to carry on the activities of
hire-purchase, leasing and to finance lease operations of all kinds,
purchasing, selling, hiring or letting on hire all kinds of plant and machinery
and equipment and to assist in financing of all and every kind and
 description of hire- purchase or deferred payment or similar transactions and
to subsidize, finance or assist in subsidizing or financing the sale and
maintenance of any goods, articles or commodities of all and every kind and
description upon any terms whatsoever and to purchase or otherwise deal in
all forms of movable property including plant and machinery, equipments,
ships, aircrafts, automobiles, computers, and all consumer, commercial,
medical and industrial items with or without security and to lease or
otherwise deal with them including resale thereof, regardless of whether the
property purchased and leased is new and/or used and from India or
abroad.

3) To carry on and undertake the business of acting as agent of any person,

public or private sector enterprises, financial institutions, banks, central
government and state governments and to do financial research, design and
preparation of feasibility study reports, project reports and appraisal report in
India and abroad.

4) To carry on, manage, supervise and control the business of

telecommunication, infrastructure, telecommunication system,
telecommunication network, and telecommunication services of all kinds
including and not limited to setting up telephone exchange, coaxial stations,
telecommunication lines and cables of every form and description,
transmission, emission, reception through various forms, maintaining and
operating all types of telecommunication service and providing data
programmes and data bases for telecommunication.

Change in Memorandum of Association since the Company’s inception

Date Particulars

July 21, 2005 Increase in Authorized Capital from Rs. 100,000 to Rs. 500,000

July 25, 2005 The status of the company was changed from Private Limited to
Public Limited Company.

July 26, 2005 Alteration of Main Object Clause

August 3, 2005 Change of name of the Company from Reliance Infrastructure

 Developers Private Limited to

Reliance Communication Ventures Limited

August 11, Alteration of Authorized Capital of the Company by subdividing

2005 the then existing Authorized Capital of Rs 500000 divided into
50,000 equity shares of Rs. 10 each in to 1,00,000 equity
shares of Rs. 5 each

Alteration of Main Object Clause.

December 24, Increase of Authorized Capital of the Company from Rs.

2005 5,00,000 to Rs. 6,500,000,000

Reliance – ADA Group

 RELIANCE CAPITAL
Reliance Capital Limited (RCL) is a Non-Banking Financial Company (NBFC)
registered with the Reserve Bank of India under section 45-IA of the Reserve
Bank of India Act, 1934. RCL was incorporated as a public limited company in
1986 and is now listed on the Bombay Stock Exchange and the National Stock
Exchange (India)

With a net worth of Rs 4,123 crore and over 165,000 shareholders, RCL has
established its presence as a leading player in the financial services sector in the
country. On conversion of outstanding equity instruments, the net worth of the
company will increase to over Rs 4,568 crore.

RCL ranks among the top 3 companies in the private financial services and
banking sector in the country, in terms of net worth.

RCL sees immense potential in the rapidly growing financial services sector in
India and aims to become a dominant player in this industry and offer fully
integrated financial services.

Business Overview
RCL is registered as a depository participant with National Securities Depository
Ltd (NSDL) and Central Depository Services Ltd (CDSL) under the Securities and
Exchange Board of India (Depositories and Participants) Regulations, 1996. RCL
has sponsored the Reliance Mutual Fund within the framework of the Securities
and Exchange Board of India (Mutual Fund) Regulations, 1996.

RCL primarily focuses on funding projects in the infrastructure sector and

supports the growth of its subsidiary companies, Reliance Capital Asset
Management Limited, Reliance Capital Trustee Co. Limited, Reliance General
Insurance Company Limited and Reliance Life Insurance Company Limited. As of
March 31, 2005, the company’s investment in infrastructure projects stood at Rs.
1071 Crores. The investment portfolio of RCL is structured in a way that realizes
the highest post-tax return on its investments

RELIANCE MUTUAL FUND

Reliance Mutual Fund (RMF) has been established as a trust under the Indian
Trusts Act, 1882 with Reliance Capital Limited (RCL), as the Settler/Sponsor and
Reliance Capital Trustee Co. Limited (RCTCL), as the Trustee.
RMF has been registered with the Securities & Exchange Board of India (SEBI)
vide registration number MF/022/95/1 dated June 30, 1995. The name of
Reliance Capital Mutual Fund has been changed to Reliance Mutual Fund
effective 11th. March 2004 vide SEBI's letter no. IMD/PSP/4958/2004 date 11th.
March 2004. Reliance Mutual Fund was formed to launch various schemes under
which units are issued to the Public with a view to contribute to the capital market
and to provide investors the opportunities to make investments in diversified
securities.

The main objectives of the Trust are:

To carry on the activity of a Mutual Fund as may be permitted at law and
formulate and devise various collective Schemes of savings and investments for
people in India and abroad and also ensure liquidity of investments for the Unit
holders;

To deploy Funds thus raised so as to help the Unit holders earn reasonable
returns on their savings and To take such steps as may be necessary from time
to time to realize the effects without any limitation is RCL’s asset management
company which is amongst the top five private sector mutual funds in the country
in terms of Assets under Management. (Rs. 10,129 Crores as on May 31, 2005).
It is one of the fastest growing mutual funds in India, offering a well rounded
portfolio of products to meet varying investor requirements. RMF was the first
mutual fund in the country to launch sector specific schemes for the banking,
power, media & entertainment sectors. RMF has pioneered retail investing in the
country by reaching out to investors and distributors in more than 60 cities in the
country. They have a strong investor base which stands at more than 5, 00,000.

RELIANCE HEALTH
Reliance Health is the outcome of the late visionary Dhirubhai Ambani's (1932-
2002) dream to herald a health revolution in India by leveraging technology
and delivering the healthcare to the doorsteps of India's vast population.

He saw in the potential of healthcare in India once-in-a-lifetime opportunity for

India to leapfrog over its historical legacy of backwardness and
underdevelopment and to provide better, efficient and cost effective healthcare
services.

Reliance Health sees immense potential in the rapidly growing Health services
sector in India and aims to become a dominant player in this industry and offer
fully integrated health services.

Reliance Health is set to transform the Healthcare Landscape of India by

venturing into:

• Managed Care Administration

• Health care Delivery and Integrated Health
• Health Informatics and KPO
• Consumer Health

Reliance Health believes that above health initiative of Reliance ADA Group will
refurbish the Indian Health industry to compete with best in the world while
meeting the basic healthcare needs of Indian population.
Focused on the high-growth health care market, Reliance Health has a broad
suite of products and services that span the health services value-chain. With our
unparalleled resources, expertise and service offerings, we will deliver integrated
solutions that are innovative and practical. To our customers and partners, this
means we help them focus on what matters most to them i.e. to remain in control
of their primary goals.

Led by experienced healthcare and technology teams, Reliance Health is directly

addressing issues confronting Indian Healthcare.

Reliance Health envisions developing into an integrated healthcare environment

with broader interests across ancillary (supporting) industries and services
delivery models.

Reliance Health is a healthcare services company which aims at providing cutting

edge healthcare solutions to Indians at affordable prices. In a country where
healthcare is fast becoming a booming industry, Reliance will provide services
that will compare with the best in the world. It also plans to venture into diversified
fields like Insurance Administration, Health care Delivery and Integrated Health,
Health Informatics and Information Management, Consumer Health.

Reliance Health aims at revolutionizing healthcare in India by enabling a

healthcare environment that is both affordable and accessible through
partnerships with government and private businesses.
 Reliance Energy Ltd
Powering Progress, Energizing the Economy:

Reliance Energy Ltd is India's leading integrated power utility company in the
private sector. It has a significant presence in generation, transmission and
distribution of power in Maharashtra, Goa and Andhra Pradesh.

With the ushering in of the power sector reforms and in the new environment of
opportunity for the power sector, REL is a key player in this transformation
process. Reliance's gas finds in KG-D6 block in Krishna Godavari basin which
constitutes 60% of India's present total gas production, will provide an enormous
opportunity to scale up power generation capacities in India. With the new gas
find, REL has the unique advantage of integration from 'well head to wall socket'.
This will help the company position itself as a global integrated energy player
under the Reliance banner.

REL and its affiliate power companies rank among the top 25 listed private sector
companies on major financial parameters. REL is part of the Reliance industries-
India's private sector company ranked among the world's 175 largest companies
in terms of net profit and the 500 largest companies in terms of sales.

REL is committed to creating superior value for all its stakeholders and be
amongst the most admired and trusted utility companies in the world by setting
new benchmarks in standards of corporate governance, operational and financial
excellence, responsible corporate citizenship and profitable growth.
 Reliance General Insurance

Reliance General Insurance, a Subsidiary of Reliance Capital, is one of the first

non-life companies to get the license from the IRDA. RGICL offers an exhaustive
range of insurance products that covers most risks including Property, Marine,
Casualty and Liability.

Vision

To be an insurer of World Standards and the most preferred choice for clientele
at the domestic and global level.

Mission

Our Mission is to keep the customer satisfaction as focal point of all our
operations, adopt the best international practices in underwriting, claims and
customer service, be the most innovative in product development, establish
presence all over India, ensure sustained value addition to all stake holders and
to uphold Corporate Value & Corporate Governance.

Objectives

• Make affordable insurance accessible to all

• Keep customer as focal point for all operations
• Protect policy holders interests
• Adopt best international practices in claims, underwriting and policy
servicing
• Be the most innovative in product development
 COMPANY PROFILE

INTRODUCTION
Reliance communications(formerly Reliance Infocomm) is the outcome of late
Dhirubhai Ambani’s dream of bringing about a digital revolution in India that will
bring to every Indian’s doorstep an affordable means of information and
communication.
"Make the tools of Communication available to people at an affordable cost. They
will overcome the handicaps of illiteracy and lack of mobility", was how Dhirubhai,
as he was fondly called, spelt out Reliance Communications mission in late 1999.
He firmly believed the country could use information and communication
technology to overcome its backwardness and underdevelopment.
It was with this belief that Reliance Communications began laying its 60,000
route kilometers of pan-India fiber optic backbone in 1999. The backbone was
commissioned on December 28, 2002, Dhirubhai’s 70th birth anniversary, first
since his sad demise on July 6, 2002.
Reliance Communications network is a high-capacity, integrated (wireless and
wire line), and convergent (voice, data and video) digital network. The network is
designed to offer services that span the entire Infocomm value chain -
infrastructure, services, both for enterprises and individuals, applications, and
consulting. The network is designed to deliver services and applications that will
change the way we Indians live. It will harbinger a New India.
 OUR FOUNDER

Few men in history have made as dramatic a contribution to their

country’s economic fortunes as did the founder of Reliance, Late Sh. Dhirubhai
Ambani. Fewer still have left behind a legacy that is more enduring and timeless.

As with all great pioneers, there is more than one unique way of describing the
true genius of Dhirubhai: The corporate visionary, the unmatched strategist, the
proud patriot, the leader of men, the architect of India’s capital markets, the
champion of shareholder interest.
But the role Dhirubhai cherished most was perhaps that of India’s greatest wealth
creator. In one lifetime, he built, starting from the proverbial scratch, India’s
largest private sector enterprise.

When Dhirubhai embarked on his first business venture, he had a seed capital of
barely US$ 300 (around Rs 14,000). Over the next three and a half decades, he
converted this fledgling enterprise into a Rs 60,000 crore colossus—an
achievement which earned Reliance a place on the global Fortune 500 list, the
first ever Indian private company to do so.

Dhirubhai is widely regarded as the father of India’s capital markets. In 1977,

when Reliance Textile Industries Limited first went public, the Indian stock market
was a place patronised by a small club of elite investors which dabbled in a
handful of stocks.

Undaunted, Dhirubhai managed to convince a large number of first-time retail

investors to participate in the unfolding Reliance story and put their hard-earned
money in the Reliance Textile IPO, promising them, in exchange for their trust,
substantial return on their investments. It was to be the start of one of great
stories of mutual respect and reciprocal gain in the Indian markets.

Under Dhirubhai’s extraordinary vision and leadership, Reliance scripted one of

the greatest growth stories in corporate history anywhere in the world, and went
on to become India’s largest private sector enterprise.

Through out this amazing journey, Dhirubhai always kept the interests of the
ordinary shareholder uppermost in mind, in the process making millionaires out of
many of the initial investors in the Reliance stock, and creating one of the world’s
largest shareholder families.
Vision
Reliance communications envisions a digital revolution that will bring about a
New Way of Life. A Digital Way of Life. For a New India.
With mobile devices, net ways and broadband systems linked to powerful digital
networks, Reliance Communications will usher fundamental changes in the social
and economic landscape of India.
Reliance Communications will help men and women connect and communicate
with each other. It will enable citizens to reach out to their work place, home and
interests, while on the move. It will enable people to work, shop, educate and
entertain themselves round the clock, both in the virtual world and in the physical
world. It will make available television programmes, movies and news capsules
on demand. It will unfurl new simulated virtual worlds with exhilarating
experiences behind the screens of computers and televisions.

Users of Reliance Communications full range of services would no longer need

audiotapes and CDs to listen to music. Videotapes and DVDs would not be
necessary to see movies. Books and CD ROMs would not be needed to get
educated. Newspapers and magazines would not be required to keep abreast of
events. Vehicles and wallets will become unnecessary for shopping.

Reliance Communications will disseminate information at a low cost. "Make a

telephone call cheaper than a post card". These prophetic words of Dhirubhai
Ambani will be a metaphor of profound significance for Reliance
Communications. Reliance Communications will regularly unfold new
applications. Continually adapt new digital technologies. Create new customer
experiences. Constantly strive to be ahead of the world.

Reliance Communications will transform thousands of villages and hundreds of

towns and cities across the country. Above all, Reliance Communications will
pave the way to make India a global leader in the knowledge age.
Business
Reliance Communications will offer a complete range of telecom services,
covering mobile and fixed line telephony including broadband, national and
international long distance services, data services and a wide range of value
added services and applications that will enhance productivity of enterprises and
individuals. Reliance India Mobile, the first of Communications initiatives was
launched on December 28, 2002, the 70th birthday of the Reliance group
founder, Shri. Dhirubhai H. Ambani.

This marks the beginning of Reliance's dream of ushering in a digital revolution in

India by becoming a major catalyst in improving quality of life and changing the
face of India. It aims to achieve this by putting the power of information and
communication in the hands of the people of India at affordable costs. Reliance
Communications will extend its efforts beyond the traditional value chain to
develop and deploy telecom solutions for India's farmers, businesses, hospitals,
government and public sector organizations.

Network
Telecommunication networks are the infrastructure for provisioning Infocomm
services. All businesses today are dependent on telecom to continue their day-to-
day operations. The range and quality of services that can be provisioned is
determined by the quality of the network deployed.

The Reliance Communications network consists of 60,000 kilometers of optical

fibre cables spanning the length and breadth of India. These cables can carry
thousands of billions of bits per second and can instantly connect one part of the
country with another. This physical network and its associated infrastructure will
cover over 600 cities and towns in 18 of the country's 21 circles, 229 of the
nation’s 323 Long Distance Charging Areas (LDCAs) and broadband connectivity
to over 190 cities. This infrastructure will be backed by state-of-the-art information
management systems and a customer-focused organization.
An interesting aspect of the network is the manner in which these fibers are
interconnected and deployed. Reliance's architecture is so fault-tolerant that the
chances of failure are virtually nil. Reliance's ring and mesh architecture topology
is the most expensive component to implement, but assures the highest quality of
uninterrupted service, even in the event of failure or breakage in any segment of
the network. Reliance has 77 such rings across the country with at least three
alternative paths available in metros. Connected on this topology, the service has
virtually no chance of disruption in quality performance.

Reliance's objective is to create value for our customers. Reliance will innovate
ceaselessly so that state-of-the-art technology can be leveraged to create
products and services that are affordable.

Access networks determine the services that can finally be delivered to customer.
Our network has wire line access technologies based on fiber as well as copper.
Fiber in the access network makes broadband services easy to deploy. The
wireless access network deployed for CDMA 1X is spectrum efficient and
provides better quality of voice than other networks and higher data rates. CDMA
1X also provides an up gradation path to future enhancements.

Technology

Infocomm is the synergy of information and communication services

brought about by the digitalization and convergence. In the fast moving and
competitive knowledge era, Infocomm is not only a driver of growth but also
competitiveness. Reliance Communications is revolutionizing telecommunication
in India by provisioning services that would match with the leading operators of
the most developed countries. These services are the outcome of state-of-the-art
network technologies that have been inducted in the Reliance Communications
network.

Their network consists of the latest switching, transmission and access

technologies. The core of the network consists of fiver deployed throughout the
country. Deployed over the fiber media are the DWDM and SDH transmission
technologies in ring topology to provide ultra-high bandwidth capacity and failure
proof backbone. Beside circuit switched technologies, the backbone also has IP
architecture and user MPLS technology to carry data on an overlay network. In
addition gigabit Ethernet will provide broadband services on wireless access.

The switching technology deployed in our network is based on a

combination of wire line and wireless switches, While stat-of-the-art digital
feature-rich wire line switches will meet the growing needs of Indian corporate the
CDMA IX based wireless switches are advanced enough to provision not only
quality spectrum efficient voice services but also 144 kbps of data rates besides
SMS and MMS services CDMA IX provides an in-built connectivity to internet ,
which gives user the power technologies will enable us to provide high quality of
voice and data services to give a new experience to user.
 Chairman's Profile

Regarded as one of the foremost corporate leaders of contemporary India,

Shri Anil D. Ambani, 48, is the chairman of all listed companies of the
Reliance ADA Group, namely, Reliance Communications, Reliance
Capital, Reliance Energy and Reliance Natural Resources limited.

He is also Chairman of the Board of Governors of Dhirubhai Ambani

Institute of Information and Communication Technology, Gandhi Nagar,
Gujarat.

Till recently, he also held the post of Vice Chairman and Managing Director
of Reliance Industries Limited (RIL), India’s largest private sector
enterprise.

Anil D Ambani joined Reliance in 1983 as Co-Chief Executive Officer, and

was centrally involved in every aspect of the company’s management over
the next 22 years.

He is credited with having pioneered a number of path-breaking financial

innovations in the Indian capital markets. He spearheaded the country’s
first forays into the overseas capital markets with international public
offerings of global depositary receipts, convertibles and bonds. Starting in
1991, he directed Reliance Industries in its efforts to raise over US$ 2
billion. He also steered the 100-year Yankee bond issue for the company in
January 1997.
Education :

Bachelor of Science, University of Bombay

MBA from The Wharton School, University of Pennsylvania, USA

Career :
Joined Reliance in 1983, as Co-Chief Executive Officer. Has to his credit many
financial innovations in the Indian capital markets.
Pioneered India's first forays into overseas capital markets with international
public offerings of global depository receipts, convertibles and bonds.
Directed Reliance in its efforts to raise, since 1991, around US$ 2 billion from
overseas financial markets; with the 100-year Yankee bond issue in January
1997 being the high point of his endeavors.
With an investment of over Rs 36,000 crore (US$ 9 billion) in petroleum refining,
petrochemicals, power generation, telecommunication services and a port
terminal, in a three-year time frame, he has steered the Reliance Group to its
current status as India's leading textiles-petroleum-petrochemicals-power-
infocomm-telecom player.

Member :

• Wharton Board of Overseers, The Wharton School, USA

• Central Advisory Committee, Central Electricity Regulatory

Commission

• Board of Governors, Indian Institute of Management, Ahmedabad

• Board of Governors Indian Institute of Technology, Kanpur

In June 2004, he was elected for a six-year term as an independent

member of the Rajya Sabha, Upper House of India’s Parliament a position
he chose to resign voluntarily on March 25, 2006.

Awards and Achievements:

 • Conferred the ‘CEO of the Year 2004’ in the Platts Global Energy
Awards

• Rated as one of ‘India’s Most Admired CEOs’ for the sixth

consecutive year in the Business Barons – TNS Mode opinion poll,
2004

• Conferred ‘The Entrepreneur of the Decade Award’ by the Bombay

Management Association, October 2002

• Awarded the First Wharton Indian Alumni Award by the Wharton

India Economic Forum (WIEF) in recognition of his contribution to
the establishment of Reliance as a global leader in many of its
business areas, December 2001

Selected by Asiaweek magazine for its list of ‘Leaders of the

Millennium in Business and Finance’ and was introduced as
the only ‘new hero’ in Business and Finance from India,
June 1999.

His Inspiration
The strongest influence in Anil's life is his father, Shri Dhirubhai Ambani. Here are
a few quotes from the legend himself. "Give the youth a proper environment.
Motivate them. Extend them the support they need. Each of them have infinite
source of energy. They will deliver." "Growth has no limit at Reliance. I keep
revising my vision. Only when you dream it you can do it."

Anil Ambani creates "new Reliance” identity

ANIL Dhirubhai Ambani Group embarked on a new corporate identity with its
Chairman terming the new logo and look as a 'leap forward' to reflect the spirit of
'new resurgent India.

Addressing the group's employees through a web cast on the eve of the launch of
the new logo and unveiling of new corporate entity, an exercise that may see a
spending of over Rs 400 crore, ADAG Chief Anil Ambani said: "Our new corporate
colors blue and red convey values of integrity, confidence, energy and passion.
"Our new symbol, Reliance Apex, is an embodiment of hope, optimism and
success," he said. The new identity for the 'third largest group in India' came in less
than a year of ownership settlement in Reliance empire between Anil and elder
brother Mukesh on June 18, 2005 through an intervention by mother Mrs. Kokilaben

First Dhirubhai Ambani Memorial Lecture

July 6, 2003
Good afternoon, you’re Excellency, the President of India, Dr. Abdul Kalam, other
distinguished speakers, ladies and gentlemen. It is not without reason that people
across the length and breadth of this country yearn to hear you speak, your
Excellency. One, of course, is the singular honors of being in the presence of the
President of India. But even more so, as we have all experienced here today, it is
because of what your Excellency says and the manner in which you say it. The
Reliance family is deeply honored that you have graced an occasion, which for all
of us will always be cherished. Your presence here has filled us with great pride
and contributed to our immense learning.

I am also thankful to Shri Amitabh Bachchan, Shri Chhagan Bhujbal, Dr. Murli
Manohar Joshi, Shri Narendra Modi, Shri Sushil Kumar Shinde, Shri Arun
Shourie, Shri Digvijay Singh, Dr. Manmohan Singh and Shri Mulayam Singh
Yadav for being present with us here today in remembrance of Dhirubhai.
With your permission, your Excellency I would like to narrate in all humility a
small incident that took place just over a year ago. And that had a deep impact on
me. This event was known only to Papa, you, your Excellency, Mukesh and I.
And it occurred at a time when your Excellency's name had just been announced
as a candidate for the office of President. I vividly remember it was Sunday, 23rd
of June 2002. I was going to Hyderabad to attend the first convocation of the
Indian School of Business. Your Excellency was the Chief Guest. As always
before I left Mumbai, that morning, I went to meet papa and I told him I would be
meeting with your Excellency and it would be nice if he wished you on the phone
while I was with you, he of course, very readily agreed. When I met your
Excellency in Hyderabad after the convocation ceremony was over, I requested
you to spare a moment to speak to my father on the phone. You very graciously
agreed and I got my father on the line. I thought to myself it would be a brief call,
where you would speak to papa for perhaps a minute simply accepting his
greetings. After all that is how these calls usually are. When two people who have
never ever met before, speak on the phone without any agenda. But as I watched
the call went on for a minute, two minutes, five minutes, ten minutes, nearly
fifteen minutes! I was amazed. I asked your Excellency, what papa had
discussed with you. You gave me a very thoughtful smile and only said, 'Mr. Anil,
you are a very lucky person. Your father is a great man.' You were also kind
enough to communicate that when you assumed office as President, papa was
amongst the first people you would like to invite to meet with you in Delhi.

On my journey back to Mumbai, that evening I kept wondering, what papa could
have said to you, which had made such an impact? When I reached home, I went
straight to papa's room and asked him what he had discussed with you for nearly
fifteen minutes. He said, in his characteristic fashion, with a wave of his hand, ''I
spoke to Dr. Kalam of all the things which concern India. I said to him let us do
everything we can to make India one of the world's leading economic
superpowers. Let us link up all the rivers in this country to provide water to all. Let
us use our huge stocks of food grains to feed millions of hungry people. Let us
ensure high quality education for our children. Let us create millions of jobs for
our youth. And let us make our country a land of plenty. These are the kinds of
the goals we must achieve in our lifetime''.
That was the kind of man, papa was, your Excellency. He did not have the benefit
of a formal education himself. But he was able to strike an instant chord that too
on a brief phone call with an eminently learned person like you, your Excellency.
Someone he had never even met before! He was looking forward to meeting you
in person. Your Excellency but fate intervened. Within the next 24 hours he was
to fall ill. And just two weeks later he departed for his heavenly abode. That
conversation he had with you, your Excellency was in fact his last such
conversation with any eminent public figure.
This is what we all miss so much about you today papa! Your big ideas, your
inspiring thoughts, your enthusiasm, your passion, your warmth, your simplicity,
your humility, your sincerity. Your ability to give endlessly of yourself to others
with not a thought to yourself. We miss your guiding hand papa. We will miss
your loving nature. And, we always will.

Thank you, Ladies and Gentlemen

Chairman message on launch of our new corporate identity

May 27, 2006 – 5 pm

Dear Colleagues,
Today, is a special moment in the life of Reliance
Anil Dhirubhai Ambani Group.
It is a day when we take yet another leap forward in our long and exciting journey
of learning and growing together…
Today, the entire family of the Reliance ADA Group, cutting across the length and
breadth of our vast country, comes together to celebrate a unique moment – the
launch of our new corporate identity.
It is an occasion to remind ourselves, once again, of who we are, what we stand
for, and what we aim to achieve in the days and years ahead…
It is a coming of age for our young family.
Today is momentous in other ways too. It is a time of great transition in the life of
our nation – a time when India is undergoing rapid transformation.
This change is not just about our physical environment, it is not just about
technology…
This change goes deep within – it is a change in attitude, in mindset, in belief, in
dreams, hopes and expectations…
Today, we live in a world where the challenge is not merely to meet basic human
needs, but to match and exceed rising human aspirations…
It is a world which is reaching higher, dreaming bigger, and demanding more; A
world that is pushing the boundaries of hope, challenging the limits of
possibility…
Nowhere is this change more dramatically evident than in India – a country that
wakes up every morning, a little younger in age, and infinitely more ambitious in
spirit.
New India shows the impatience of youth; the desire for real and rapid
transformation – for world-class products and services, for a quality of life that is
second to none…
Reliance ADA group embodies the spirit of this new resurgent India.
Our goal is not just to build a great enterprise for our stakeholders, but,
more importantly, a great future for our country, to give millions of young Indians
the means to fulfill their dreams, the power to shape their own destiny, and to
realize their true and diverse potential…
Communications. Energy. Entertainment. Financial Services. Healthcare.
Infrastructure. Media and more – our businesses span the entire landscape of
emerging human aspirations.
Our new corporate identity reflects this belief and commitment – to give shape
and direction to the consumer’s fast growing aspirations for a better life.
Our new corporate colors - Blue and Red - convey values of integrity, confidence,
energy and passion. Our new symbol, Reliance Apex, is an embodiment of hope,
optimism and success.
It represents the human urge for progress, the desire to reach higher, the will to
succeed, the resolve to shape a better future…
The Reliance typeface is a unique combination of upper and lower case
characters, representing our essential openness and accessibility…
Our multi dimensional look conveys our deepest appreciation for the rich diversity
of human life and aspirations – the unifying basis for our varied business
interests…
Our new identity is our common inspiration and binding force…it expresses our
commitment to bridge the gap between quality and quantity; to leverage our
strength in managing large-scale operations even as we create best-of-class
products and services.
It depicts our resolve to surpass the rising expectations of our young consumers.
This is New Reliance…
The New Reliance for the New World…
It is a fundamental change in the way we relate to ourselves, to the world, and to
one another…
It is a change in the way we work, the way we respond to stakeholders, the way
we look at competition…
The success of this process requires us to look at ourselves not as individuals
with limited roles and responsibilities, but as members of one team, one family,
one collectivity – in one word, to work not as mere employees but as flag bearers
and brand ambassadors…to uphold a culture of honesty, integrity, ethical
decision-making, and responsibility towards the communities we serve…
Reliance - ADA group is the third largest Group in India on all major financial
parameters, with a market cap of nearly Rs. 1,00, 000 crore, group assets in
excess of Rs. 31, 500 crore and a net worth of Rs. 27, 000 crore.
We have over 50 million customers, the largest for any group in India; over 8
million shareholders, the largest for any group in the world.
Not many realize that we touch the lives of over 10 per cent Indians every single
day. And have a business presence that extends to over 4,500 towns and
3,00,000 villages in India and 5 continents across the globe.
It is an enviable foundation for us to build a great global enterprise, and to deliver
on our values and our brand promise…

Our founder, the legendary Dhirubhai Ambani, gave us a simple mantra for
growth: “Think Big. Think Fast. Think Ahead… and…Think Better.”
We are not just about scale and size; we are also about the pursuit of excellence,
the integrity of our values, the quality of our products and services…
Think Bigger! Think Better!
That is our commitment, our driving force…
That’s our mantra, our way of life - across the Reliance ADA Group…
Starting today, we will have opportunity to get closer to our new identity, to reflect
on the philosophy behind it, and to celebrate the spirit of teamwork that lies at the
heart of it.
While embarking on this truly momentous journey, I look forward to working with
each one of you – as we give life, body and soul to our new identity, our new
vision. Together.
Thank You.
 PROCESS TO CHANGE THE BRAND
As everybody knew since the partition of Reliance
Industries that Reliance communications has to change it’s name to Reliance
Communication.
Brand change activity consisted of making all the old collaterals and all the
signage’s totally disappeared from the market so that new colored signage's &
collaterals could be installed.
Old advertising materials of Reliance communications were of green color, and
all new materials are of white colour.
Brand change activity of Lucknow region was primarily divided in to 2 steps

1. Making all the old signage’s and advertising materials totally

disappeared from the market
2. Reinstallation of new signage’s and advertising materials
Advertising Agency

For the purpose of all this activity Reliance Communications has to

select a Ad Agency which can smoothly complete the work at low cost, we found
Mega trend Ad Agency as the suitable candidate.
Mega trend has conducted this kind of work in past also, when it
worked for Hutch & Airtel. It is the biggest AD agency of Lucknow and they are
well aware of all the areas of the city.

Address

Mega trend Advertising

Opposite City Montessori College
Gomti Nagar
Lucknow

Important Dates:

Deinstallation started on 17 May 2006

Reinstallation started on 22 May 2006
 Brand Launch 27 May 2006

Activities During Brand Change

Mega trend has to do all the activities from making the signage’s to the
installation of it on the respective sites, list of all the Reliance PCOs, Web Worlds,
WWEs and other shops who sell Reliance products .Because Signage’s has to
be installed at various places of MEERUT so the city was divided in to various
segments according to the areas and many teams were accordingly made.
Each team has to go to the assigned areas and in the first phase of operation has
to deinstall all the advertising materials from the shops. We were working there
as a supervisor and has to see that the work goes on smoothly, we were also
taking record (Size & Condition) of signage’s from each shops and to get a form
filled by them.
Format of the form is given below
Signage Installation Certificate

Shop Name………………………………………………………………………………

Shop address………………………………………………………………………….

Mobile No………………………………………………………………………………

Flex Board Size…………………………………………………………………

This is to confirm that above-mentioned Flex Board has been installed

in my presence on agreed location on the shop & in future I will be
responsible for the same.

This has been checked by me and is in working condition.

.I understand that the glow sign is the property of Reliance Communication and
will remain with me at pleasure of Reliance Communication

Signature & Stamp………………………………………Date……………….

Attach Photograph &Visiting Card

It was not like we did not face any problem during all this, at many shops
shopkeepers were reluctant to get the signage’s deinstalled, we also had to face
all that there we had to take them in the confidence that they will get new one in
place of old signage’s.

In the second phase we took new signage’s to each of the shop from where we
brought old ones
And had to get it installed properly but all the new signage’s that we were
installing, were covered with black clothes. It was covered so that no body could
get to see the new signage’s.

On 27 May 2006 the shopkeepers unveiled signage’s and the new brand
was launched.
AREA OF THE PROJECT
MEERUT CITY
MEANING OF PROJECT

The word project has a great important in the development of new thing or idea or
techniques. The important of this word becomes specific for the academic
purpose. When the study is about management then it becomes more specific.
Even a single alphabet of this word represents the phase of management –

P – This implies for ‘Planning’. Planning gives the framework of future. How will
take steps in future. It is a predetermined procedure about the future work.

R – This implies for ‘Resources’ or the available means through which we will go
ahead. Resources have their own role in the development of any organization.

O – It implies for ‘Operation’ or the existing adopted sequential procedure.

J – It means ‘Joint Efforts’ which directly indicate the co-ordination or teamwork,

which is necessary for the successfully accomplishment of the project

E – It means ‘Effectiveness’. Every aspect of the project should be effective.

C – It means to ‘Collect’, that is to bring together all the relevant things, which are
necessary to make any project effective.

T – It implies for ‘Techniques’. Without a new or development technique an

organization can’t complete in this highly changing environment.
 Plans for postpaid

My Plans My Roaming My Group

My Local 299 My STD 375
475 995
Pulse 60 sec 60 sec 60 sec 60 sec
Rental 299 375 475 995
CLIP(opt) 25 25 0 0
Rs 250 Intra +Inter
Rs 4000 Intra
Rs 180 Local Rs 375 Intra Onnet& offnet
Onnet and Rs
Free Talktime Onnet and +Inter Onnet & Rs 250 Roaming
1000 STD
Rs 180 Local Offnet offnet incoming+Outgoing
Onnet
free
Plan Charges IntraCircle
On Net 0.60 0.50 0.50 1.00
Cell 0.60 0.50 0.50 1.00
Fixed 0.60 0.50 0.50 1.00
InterCircle
On Net 2.40 1.50 1.00 1.00
Cell 2.40 1.50 1.00 1.00
Fixed 2.40 1.50 1.00 1.00
Roaming
Local Outgoing 1.40 1.40 1.00 1.00
STD Outgoing 2.40 2.40 1.00 1.00
Incoming 1.75 1.75 1.00 1.00
International
US, Canada,Fixed Lines in
Europe,Australia,
6.4 6.4 6.4 6.4
Newzealand and South
East Asia
Mobile phones in Europe,
SAARC,Gulf,Middle East,
9.19 9.19 9.19 9.19
UAE, Africa and Rest of the
wotld.
Cook Island,Cuba,Diego
Gracia, Guinea Bissau,
Nauru, Norflok island,Sao
40 40 40 40
Tome, Sakhalin, Solomomn
Island,Tokelau,
Tuvalu,Vanuatu
SMS
Local SMS 1 1 1 1
National SMS 2 2 2 2
International SMS 5 5 5 5

New Intracircle Onnet Pack

150 150 125 NA
(1000 Mins free, then 15p)
The Reliance Mobile service is available on a wide range of handsets
that are compatible with our network.

An exchange offer you can’t refuse

Walk into any mobile shop in your city with an old GSM handset and
get the trendy Classic 231 colour phone or the Classic 202 B/W
phone for an unbelievably low exchange price.

And that’s not all, you also get

• Free talktime*
• Free incoming upto 1 year*
• Best tariffs on Reliance Mobile

All this put together surely makes this “An offer that you can’t refuse”.
Rush to your retailer now to know more about the offer!!

* Conditions apply. Free talktime & incoming depend on the GSK

Purchased.
Black and White Handsets
Current handset models
Old handset models
Color Handset
Current handset models
Old handset models
Color Handset with camera
Current handset models
old handset models

Video Camera Phone

Current handset models
PDA colour phone
Current handset models

old handset
models
Camera Watch Phone
old handset
models
PROJECT BACKGROUND

OTHER TELECOMM OPERATERS IN MEERUT CITY

BHARAT SANCHAR NIGAM LIMITED

India’s fastest growing cellular service Cell one along with excel (prepaid service)
brings cellular telephony to the masses, through innovative technology and
strategic pricing.

This ambitious service uses state-of-the-art GSM technology to attain global

excellence and leadership in business. Our entry into this sector has brought
GSM cellular service at an affordable cost to the common man. All serving a
single objective, to provide better communication to millions across India.
Customers have reposed tremendous faith in BSNL and it has enrolled over 30
lacs Cellular within ten months of launch of Cellular service, an unprecedented
mark in Indian Cellular market.
On October 1, 2000 the Department of Telecom Operations, Government of
India became a corporation and was christened Bharat Sanchar Nigam
Limited (BSNL). Today, BSNL is the No. 1 Telecommunications Company
and the largest Public Sector Undertaking of India with authorized share
capital of $ 3977 million and net worth of $ 14.32 billion. It has a network of
over 45 million lines covering 5000 towns with over 35 million telephone
connections.

BSNL has managed to shoulder these responsibilities remarkably and deftly.

Today with over 45 million line capacity, 99.9% of its exchanges digital, nation
wide Network management & surveillance system (NMSS) to control telecom
 traffic and over 4, 00,000 route kms of OFC network, Bharat Sanchar Nigam
Ltd is a name to reckon with in the world of connectivity. Along with its vast
customer base, BSNL's financial and asset bases too are vast and strong.
Consider the figures, as they speak volumes on BSNL’s standing:

• The telephone infrastructure alone is worth about Rs. 1,00,000 crore

(US $ 22.74 billion)
• Turnover of Rs. 31,400 crore (US $ 7.14 billion)

Add to which, BSNL's nationwide coverage and reach, comprehensive

range of telecom services and a penchant for excellence; and you have
the ingredients for restructuring India for a bright future. Today, BSNL is
most trusted Telecom Brand of India.

Product provided to the retailers

The Bharat Sanchar Nigam Ltd is not giving the new connection either pre paid or
post paid for sale to the retailers .It provide only recharge coupon voucher of the
Pre paid connection.
TATA INDICOM

Tata Teleservices is part of the INR 76,930 Crore (US$17.10 billion) Tata
Group, that has over 90 companies, over 220,000 employees and more than
2 million shareholders. With an investment of over INR 9,000 Crore (US$ 2
billion) in Telecom, the Group has a formidable presence across the telecom
value chain. Tata Teleservices spearheads the Group's presence in the telecom
sector. Incorporated in 1996, Tata Teleservices was the first to launch CDMA
mobile services in India with the Andhra Pradesh circle.

Starting with the major acquisition of Hughes Tele.com (India) Limited [now
renamed Tata Teleservices (Maharashtra) Limited] in December 2002, the
company has swung into expansion mode. The company, which heralded
convergence technologies in the Indian telecom sector, is today the market
leader in the fixed wireless telephony market with a customer base of over 2.8
million for the period ended September 05.

Tata Teleservices' bouquet of telephony services includes Mobile services,

Wireless Phones, Public Telephony Booth, and Wire line services. Other services
include value added services like voice portal, roaming, 3-way conferencing,
group calling and data services.

Today, Tata Teleservices Limited along with Tata Teleservices

(Maharashtra) Limited serve more than 7 million customers in 1700 towns and
aims at 4000 towns by March'06. With an ambitious rollout plan both within
existing circles and across new circles, Tata Teleservices is offering world-class
technology and user-friendly services in 20 circles.
 Tata indicomm find the perfect solution for your business communication
needs through mobile, wireless phones, Internet and broadband, fixed phones,
international, data, and wholesale.

Tata indicomm offers the range of products and services at the most
convenient location near you through true value hub, true value Shoppe, Wi-Fi
zones, PTB.
Company Profile
AirTel comes to you from Bharti Tele-Ventures Limited - a part of the biggest
private integrated telecom conglomerate, Bharti Enterprises.
Bharti Enterprises has been at the forefront of technology and has revolutionized
telecommunications with its world class products and services. Established in
1976, Bharti has been a pioneering force in the telecom sector with many firsts
and innovations to its credit. Bharti has many joint ventures with world leaders
like Singtel (Singapore Telecom); Warburg Pincus, USA; Telia, Sweden; Asian
infrastructure find, Mauritius; International Finance Corporation, USA and New
York Life International, USA.
Bharti provides a range of telecom services, which include Cellular, Basic,
Internet and recently introduced National Long Distance. Bharti also
manufactures and exports telephone terminals and cordless phones. Apart from
being the largest manufacturer of telephone instruments in India, it is also the first
company to export its products to the USA.
Bharti is the leading cellular service provider, with a footprint in 21 states covering
all four metros. It has over ten million satisfied customers.

Bharti Tele-Ventures is one of India's leading private sector providers of

telecommunications services based on an aggregate of 20,925,948 customers as
of March 31, 2006, consisting of 19,579,208 GSM mobile and 1,346,740
broadband & telephone customers.

VISION
To be globally admired for telecom services that delight customers. By 2010, we
want Airtel to be the most admired brand in India.
 MISSION
We will meet global standards for telecom services that delight customers
through:

• Customer Service Focus

• Empowered Employees
• Innovative Services
• Cost Efficiency
 HUTCH

Hutch is the brand name of Hutchison Essar. It established its presence in India
in 1994 and was one of the first cellular providers in the city of Mumbai. Over time
it has expanded operations across the country and is one of the most respected
cellular service providers known for providing world class and innovative
services.

Hutchison Essar in India

Hutch established its presence in India in 1994 by acquiring the cellular license
for Mumbai. It now has operations in 16 circles accounting for 70% of India's
mobile subscriber base. Hutchison Essar Limited, with about 14.5 million*
subscribers, is one of the most reputed telecom companies in India. Over the
years, it has been named the 'Most Respected Telecom Company', the 'Best
Mobile Service in the country', and the 'Most Creative and Most Effective
Advertiser of the Year'.

Hutchison Telecom is a part of the multinational conglomerate - Hutchison

Whampoa that has its origins dating back to 1828 in Hong Kong. The Group
operates five core businesses in 42 countries across the world, of which,
Hutchison Telecom has been one of the pioneers in mobile multimedia
communication and spans five continents.
HWL is a leading global telecommunications and data services provider operating
with a high growth strategy in 17 countries. It is a dynamic and agile player with a
strong track record as:
• The first to market with an international 3G video mobile network under the
“3” brand;
• One of the most agile and profitable 2G mobile voice and data network
operators; and
 • As a major owner and operator of the fiber optic broadband and fixed-line
networks in Hong Kong, serving as a telecom gateway to China
HWL started mobile business in 1983 in our home market of Hong Kong and now
serves over 20 million customers. Our array of telecommunications and data
network offerings provides a depth of technological knowledge and insight into
emerging consumer trends. Our telecommunications and data infrastructure
support offerings in the areas of mobile telephony (voice and video based
multimedia), fiber-optic broadband networks, fixed-line services and radio
broadcasting.
While other operators are just now rolling their third-generation mobile services in
late 2004, 3 has been successfully operating 3G networks and equipment in the
Australia, Austria, Denmark, Hong Kong, Ireland, Israel, Italy, Sweden and the
United Kingdom since early 2003. We were also the first operator in Hong Kong
to introduce 3G video mobile services in January 2004.
Another of our major telecommunications subsidiary is Hutchison
Telecommunications International Limited (Hutchison Telecom), which was listed
on the Hong Kong and New York stock exchanges in October 2004. Hutchison
Telecom has a significant presence, and in many cases is a market leader, in
nine dynamic markets, operating or rolling out mobile services in Hong Kong and
Macao, India, Israel, Thailand, Sri Lanka, Ghana, Indonesia and Vietnam.
In other markets such as Hong Kong and Israel, mobile phone penetration is
higher but customers are very eager to adopt new services and applications,
offering growth prospects in providing technologically advanced value-added
services.

The Essar Group is one of India's largest corporate houses with interests
spanning the manufacturing and service sectors like Steel, Oil & Gas, Power,
Telecom & BPO, Shipping & Logistics and Engineering & Constructions. The
Group has an asset base of over Rs 20 billion (US$ 4.4 billion) and employs
over 4000 people.

Soon the company is going to have an agreement with

VODAFONE
 Idea
IDEA Cellular is a publicly listed company, having listed on the Bombay Stock Exchange
(BSE) and the National Stock Exchange (NSE) in March 2007.

As India's leading GSM Mobile Services operator, IDEA Cellular has licenses to
operate in all 22 Service Areas. Presently, operations exist in 11 Service Areas
covering Delhi, Maharashtra, Goa, Gujarat, Andhra Pradesh, Madhya Pradesh,
Chattisgarh, Uttaranchal, Haryana, UP-West, Himachal Pradesh, UP-East, Rajasthan
and Kerala. With a customer base of over 23 million, IDEA Cellular's footprint
currently covers approximately 60% of India's telecom population. A frontrunner in
introducing revolutionary tariff plans, IDEA Cellular has the distinction of offering
the most customer friendly and competitive Pre Paid offerings, for the first time in
India in an increasingly segmented market.

Customer Service and Innovation are the drivers of this Cellular Brand. A brand
known for their many firsts, Idea is only operator to launch GPRS and EDGE in the
country. Idea has received international recognition for its path-breaking innovations
when it won the GSM Association Award for "Best Billing and Customer Care
Solution" for 2 consecutive years.

IDEA Cellular is part of the Aditya Birla Group, a US$ 24 billion corporation with a
market cap of US$ 31.5 billion and in the league of Fortune 500. Anchored by an
extraordinary force of over 100,000 employees belonging to 25 different nationalities,
over 50% of its revenues flow from its overseas operations. The Group has been adjudged
‘The Best Employer in India and among the Top 20 in Asia' by the Hewitt-Economic
Times and Wall Street Journal Study 2007.

The combined holding of the Aditya Birla Group companies in IDEA stands at around
57 per cent.
 RESEARCH METHODOLOGY

Problem Definition
My project topic is “Study of services offered by various mobile companies”. To
the channel partners (WWE, Retailers, Distributors). Winning Companies are
more productive in acquiring, keeping & growing customer and the satisfied
channel partners. These companies provide improve the value of their channel
partners base by excelling at the market strategies.
But to maintain the continuous processing of the channel partners
relationship management is not an easy task for any company. They face
different types of problems to maintain it.

 Building & maintaining a channel partner’s database requires a large

investment in computer hardware, database software, analytical programs
communication links & skilled personnel. It is difficult to collect the right
data, especially to capture all the occasions of company interaction with
individual customer.
 Difficulty of getting everyone in the company to be customer-oriented & to
use the available information. Employees find it for easier to carry on the
traditional transaction than to practice CRM.

In this project this is expected to find out the satisfaction level of ‘Reliance’
retailer to know how much they are satisfied by the services of company it is also
expected to detect what they want more from the company side. In this regard
it is also necessary to detect the various plans of these companies, which has
been, introduce to satisfaction and to retain the retailers, it is also necessary to
know at what level the retailers are satisfied. And for prevent churn through
retention and various tools of determining the retailer’s satisfaction level.
In this regard it is also know what are the opportunities and threats in front
of ‘Reliance’.
Research Problem
In research process the first and the foremost step happens to be that of
selecting and properly defining a research problem. The research problem should
be defined in a systematic manner, giving due weight age to all relating points.
The technique for the purpose involves the undertaking of the following steps
generally one after the other:
 Statement of the problem in a general way.
 Understanding the nature of the problem.
 Surveying the available literature.
 Developing the ideas through discussions.
 Rephrasing the research problem.

Therefore the statement of the problem is “TO DO THE COMPARATIVE STUDY

OF SERVICES PROVIED TO THEIR CHANNEL (WWE, RETAILORS, and
DISTRIBUTORS) BY DIFFERENT TELECOM COMPANIES IN MEERUT”.
RESEARCH OBJECTIVE AND RELATED SUB-OBJECTIVES:

Objective of the research forms its backbone. The objective of my research is

“TO STUDY AND COMPARE THE DIFFERENT TYPE OF FACILITIES OR

SERVICE TO THEIR CHANNEL OF DIFFERENT TELECOM INDUSTRIES”.

Sub-Objectives: -
o To make clear picture of retailer’s behavior towards telecom
company in MEERUT.
o Study about the satisfaction level of retailers regarding
incentive/services and quality offered by telecom operators.
o To know about the knowledge and interest of retailers
towards company’s product & services.
o To have a clear understanding of retailer’s perception
towards the sale & services.

Information requirements: source of information

The source of information of my project was only primary data and not
secondary data.
PRIMARY DATA:
The primary source was only the RETAILERS & DISTRIBUTORS whom I talk in
the retail outlets.
There is no use of secondary data in this research.

Choice of research design – alternatives and choices:

The research design is conceptual structure within which the research is
conducted; it constitutes the blue print for collection, measurement and analysis
of data.
 Marketing research projects are designed as either exploratory studies or
conclusive studies, depending on the objectives. Exploratory studies are used
when so little is known about a given area that useful hypothesis cannot be
formulated. Their objective is to define relationships between two or more factors
in away that will permit statement of specific hypotheses. These can then be
tested by conclusive research to select the best alternative.
I have used Exploratory Research Design for my study. The reason for
using this design is that my main emphasis during the research was to discover
ideas regarding knowledge and satisfaction level of retailers towards the
services offered by telecom operators. Therefore I wanted to use a design, which
is flexible. Exploratory Research Design was perfect for such research and it
provided me the opportunity for considering various other aspects related to my
study.
Three lines of attack may aid in finding hypotheses of value:
1. Study of secondary sources of information.
2. Survey of individuals.
3. Analysis of selected cases.
I have used the method of survey of individuals.

Research Instrument used- details and why?

Questionnaire is used in this research because survey of individuals was

required.
When information is to be collected by asking questions of people who may have
the desired data a standardized form called a questionnaire is prepared. The
questionnaire is a list of questions to be asked respondents. Each question is
worded exactly as it is to be asked, and the questions are listed in an established
sequence.

Questionnaires are used with telephone, mail, and personal interviews. As

the personal interview is the most demanding from a questionnaire
construction standpoint. Questionnaires are the measuring instruments
used in marketing research. If they are to produce useful measurements,
they must be both valid and reliable. The basic objective of preparation of
this questionnaire is to know the awareness level of the services of
different telecom operators to retailers in MEERUT. I framed structured and
non – disguised questionnaire. Questionnaire includes: -

 Dichotomous question
 Multiple choice questions
 Close ended questions

Sampling technique used and sample size:

Sampling may be defined as the selection of some of an aggregate or the totality
on the basis of which a judgment or inference about the aggregate or totality is
made. It is the process of obtaining the information about an entire population by
examining only part of it.

The sampling technique for the problem is: Probability and Non – Probability
Sampling. A probability sample is one in which the sampling units are selected
by chance and for which there is a known chance of each unit being selected. A
non-probability sample is one in which chance selection procedures are not used.
Under this I have used multi stage sampling i.e. first I have used cluster
sampling and then convenience sampling was done. In cluster sampling the
sampling frame is divided into various clusters i.e. various retail outlets of
different clusters (various areas of MEERUT) and then applied convenience
sampling. A convenience sample is one in which the only criterion for selecting
the sampling units is the convenience of the sampler. After this I selected the
items from the cluster as per convenience sampling.

Sample Size: - Due to shortage of time, the size of sample chosen for the
research is 200. I have covered various retail outlets of different areas of
MEERUT city.
 Fieldwork – method used for data collection

The method used for data collection in the fieldwork is the personal
Interview. Personal Interviews are those in which an interviewer obtains
information from respondents in face-to-face meetings. Personal interviews
are widely used in marketing research. In a personal interview, the interviewer
asks the questions of the respondent in a face- to-face situation.

Limitations

Since the report is based on sampling the sample may not be a true
representative of the population. I have not taken whole areas of MEERUT so the
information that I have calculated should be biased. Due to shortage of time
period, I have taken a very small sample size i.e. of 500. Also I have used
questionnaire for the retailer feedback, here there is a possibility that the retailer
may not have given true information due to shortage of time. This may effect the
interpretation of the data collected up to the extent of the information given by the
client is false and biased.

SAMPLE PROFILE:

I have taken 200 samples from the total population. Sample profile is the retailers
of various outlets of mobile shop whom I have talked. Sample profile was taken
from various areas of MEERUT.
 SWOT ANALYSIS

Strength, Weakness, Opportunities and Threat (SWOT) are the four tools for a
individual or group or organization to grow, improve and polish its skills. SWOT
analysis for the Reliance retailers in regards to BSNL, Airtel, Tata Indicomm
Hutch and Idea and has been highlighted below which covers all the criticality of
the Project. The following points were seen as the:

STRENGTH

1. A strong brand name with a high degree of financial support, which is the
backbone of the company.
2. Brand leaders in Bringing Latest Technology for the common man
3. An innovator, Pre problem Seeker and Risk taking capabilities.
4. Systematic, planned and quick actions taken up lead to quick reactions by
the company ultimately providing a competitive edge to Reliance.
5. A dedicated Technical, Marketing, and Survey team with extra features of
Research and development support.

WEAKNESS
1. The data collected cannot be considered as 100% accurate but it is only
an estimated figures gathered by the customer.
2. The analysis so done cannot be regarded as the final as change is the
only constant thing, which happens.

OPPORTUNITIES
1. A huge untapped market
2. Mobile is no more a status symbol but a necessity for the rural too which
opens door for Reliance
3. Government teaming up with the company to set up PCOs and to facilitate
rural with Telecom services
4. High PCO demand rising in the rural especially for Set.
THREATS

1. Neck to Neck competition with Hutch with respect to incentive and policies
2. Threats from growing Competitors like Hutch and Reliance in the prepaid
sector
3. New entrant in the market, Idea is an area of concern.
4. Teaming up with Government may lead to negotiating by Reliance in
business
 DATA ANALYSIS

1- What will you rate Reliance Communication as a Brand?

14
12
10
excelent
8
good
6
satisfied
4
poor
2
0
1st Qtr

2-. How do you feel being associated with Reliance as a channel partner?

14
12
10
execelent
8
good
6
satisfied
4
poor
2
0
1st Qtr

3-.What do you rate the service of Reliance Communication Vis-à-Vis competition ?

14

12
10
excelent
8 good
6 satisfied

4 poor

0
4-. How do you rate the tariff plane being offered by Reliance Communication?

12
10
8 excelent
6 good
4 satisfied

2 poor

0
1st Qtr

5- How do you rate the product being offered by Reliance Communication?

12
10
8 excelent
6 good
4 satisfied

2 poor

0
1st Qtr

6- How do you rate the commission policy of Reliance Communication?

10

8
excelent
6
good
4 satisfied
2 poor

0
1st Qtr
7-. How do you rate the incentive schemes launched time to time by Reliance?

12
10
8 excelent
6 good
4 satisfied

2 poor

0
1st Qtr

8- How do you rate the support from cluster office?

12
10
8 excelent
6 good
4 satisfied

2 poor

0
1st Qtr

9-How do you rate the profitability of the business with Reliance Communication?

12
10
8 excelent
6 good
4 satisfied

2 poor

0
1st Qtr
10- How do rate the network quality of Reliance Vis-à-Vis competition?

16
14
12
10 excelent
8 good
6 satisfied
4 poor
2
0
1st Qtr

11-. How do you rate the online services Vis-à-vis competition?

16
14
12
10 excelent
8 good
6 satisfied
4 poor
2
0
1st Qtr

12- . How do you rate the training support from town office?

16
14
12
10 excelent
8 good
6 satisfied
4 poor
2
0
1st Qtr
13- Are you getting the adequate support from commercial dept. of Reliance
comm.?

16
14
12
10 excelent
8 good
6 satisfied
4 poor
2
0
1st Qtr
For Retailers

1. Retailer’s deals in

Reliance BSNL Airtel Tata Hutch Idea

Indicom

200
180
160
rim
140
120 bsnl
100 Airtel
80 Tata Indiacom
60 Hutch
40 Idea
20
0
1st Qtr

2.Product availability of

200
180
160
rim
140
120 bsnl
100 airtel
80 tata
60 hutch
40
Idea
20
0
RCV GSK
3. Rank the prepaid RCV’s according to sales

180
160
140
120 rim
100 bsnl
80 airtel
60 tata
40 hutch
20 Idea
0
Rs.149-200 Rs.330-380 Rs.400-550 Rs.1000-
1100

4. What is company share in sales (in month)

200
180
160
rim
140
120 bsnl
100 airtel
80 tata
60 hutch
40 Idea
20
0
Pre paid Post paid RVC
5. Are you satisfied with commission /additional incentive schemes provided
from

200
180
160
140 rim
120 bsnl
100 airtel
80 tata
60 hutch
40 Idea
20
0
Pre paid post paid RCV's

6. New schemes/Products are (in understandability)

180
160
140
rim
120
bsnl
100
airtel
80
tata
60
hutch
40
Idea
20
0
easy typical no comment
 INTERPRETATION AND FINDINGS

I have got the mixed response from the retailers about their behavior and
knowledge about services. There I find:
- Out of 200 retailers 85 retailers don’t know all services of
RELIANCE-WORLD.
- Most of the retailers know about commission & incentive in
Reliance.
- All most, all of the retailers have the product availability in his
shop from the distributor’s services.
- Very less retailers know about the membership, travel and
finance services.
- Out of 200 retailer 115 retailers know about services.
- Very less retailers know about all the services of BSNL and
TATA.
- Most of the retailers know about the AIRTEL, HUTCH,
RELIANCE, not of BSNL and TATA plans.
- Most of the retailers are satisfied with the Reliance.
- Most of the retailers are satisfied with quality and services of
AIRTEL, HUTCH and RELIANCE.
- Most of the retailers think that Reliance as a brand.
- Most of the retailers want help through on line information.
 CONCLUSION

We are in the era of satisfaction through sale or other way to provide the

services to the customer’s. To sale the Pre paid connection or post paid or to

sale the RCV and to get the more and more profit from various mobile operator

company. To supplement stagnant voice revenues cellular operators are now

turning to provide more and more facilities to their retailers and to give sufficient

knowledge and training .because the retailers is the one of them member in the

channel who give more revenue to the company.

 SUGGESTION

The Suggestions that I would like to put forward before the channel
services are following:

- Company need to create awareness regarding

services.
- For promoting services, they have to provide new plan
for the retailers and to for giving them high moral should provide few
programs show, campaign in shopping malls, publicity through
hoarding, newspaper and TV adds.
- Company need to train their retailers so that they can
provide information about the Sceam to the customers.
- Company need to start new incentive plan for them.
- Company need to give them on line facility to sort out
any type of problem.

.
 BIBLIOGRAPHY

The following information that is given in this project has been sorted from
the following sources:

o www.google.com
o www.yahoo.com
o www.relianceada.com
o www.hutch.in
o www.airtel.com
o www.tataindicom.com
o www.bsnl.com
o Marketing Research –Boyd, Jr. Westfall and Stasch.
o Marketing – P. Kotler
Questionnaire for Channel Satisfaction Survey

For Web World & Web World Express

Please rate the following on scale of four

(Write the no. of particular options)

4-Excellent
3-Good
2-Satisfactory
1-Poor

1. How will you rate Reliance Communication as a Brand?

2. How do you feel being associated with Reliance as a channel partner?

3.How do you rate the service of Reliance Communication Vis-à-Vis competition

4. How do you rate the tariff plane being offered by Reliance Communication?

5. How do you rate the product being offered by Reliance Communication?

6. How do you rate the commission policy of Reliance Communication?

7.How do you rate the communication policy of the Reliance Communication?

8.How do you rate the incentive schemes launched time to time by Reliance ?

9. How do you rate the support from cluster office?

10. Are you getting adequate support from team to manage the business?

11.How do you rate the profitability of the business with Reliance Communication?
12. How do rate the network quality of Reliance Vis-à-Vis competition?

13. How do you rate the online services Vis-à-vis competition?

14. How do you rate the training support from town office?

15. Are you getting the adequate support from commercial dept. of Reliance comm.?
For Retailers

Outlet Name:-____________________
Address :-____________________
Contact No. :-____________________

1. Retailer’s deals in

Reliance Bsnl Airtel Tata Hutch Idea

2.Product availability of
Operator Product Always Sometimes Not available
available available
Reliance a)GSK
b)RCV
Bsnl a)GSK
b)RCV
Airtel a)GSK
b)RCV
Tata a)GSK
b)RCV
Hutch a)GSK
b)RCV
Idea a)GSK
b)RCV

3. Rank the prepaid RCV’s according to sales (5-1).

5-excelent
4-good Reliance Bsnl Airtel Tata Hutch
Rs.149-200
Rs.330-380
Rs.400-550
Rs.1000-1100
 3-avarage
2-below average
1-poor

4. What is company share in sales (in month)

Number
New Pre paid Post paid RCV’s
Connection
Reliance
Bsnl
Airtel
Tata
Hutch
Idea

5. Are you satisfied with commission /additional incentive schemes provided

from

New connections RCV’s

Pre paid Post paid
Reliance
Bsnl
Hutch
Tata
Airtel
Idea

6. New schemes/Products are

Ease to Not ease to Can’t say

understand understand
Reliance
Bsnl
Airtel
Hutch
Tata
Idea
7. Any suggestion/Feedback/clarification/comment…….
____________________________________________________________________