TRIUMPH

INDIA LT
CAMPAIGN TYPE PROJECT GOALS TARGET AUDIENCE
National Marketing
To create awareness regarding the product lineup and
Banner Ads Wandering Customers
develop awareness
Local Marketing
To create awareness regarding the product lineup and
Newspaper Wandering Customers
develop awareness
Advertisement in Local magzines including corporate
Local Magzines Wandering Customers
magzines
Social Media
Online awareness videos along with short quizes,Triumph
Facebook Wandering Customers, Impluse Customers
goodies to be distributed as prizes
Online awareness videos along with short quizes,Triumph
Instagram Wandering Customers, Impluse Customers
goodies to be distributed as prizes
Online/Telephone
Personalised messages to invite them over for test drives
or product display.It would be done to customer who
Mobile Alerts Impulse Customer, Need Based Customer
would be visiting campus after seeing advertisiement or
got engaged through our events.
Personalised emails to invite them over for test drives or
product display.It would be done to customer who would
Email Newsletter Impulse Customer, Need Based Customer
be visiting campus after seeing advertisiement or got
engaged through our events.
Phone calls to personel customer based on their individual
Personalised Phone
preference of motorcycle and engaging them with new Impulse Customer, Need Based Customer
calls
events/ product launches.
 "Try a Triumph" Campaign which aims to understand what
Content marketing customer would perceive as a Perfect Bike i.e. what Impulse Customer, Need Based Customer
componenets for him makes a bike perfect.
Advertising
Online
Ads along with newspaper to create awareness. Same can
Print Wandering Customers
be circulated to different potential places.
Breifing about different product lineups and their uses to
Movie Theathre Wandering Customers
increase awareness
Events
City rides to create a buzz amongst the existing riders plus Impulse Customer, Need Based Customer,
Triumph Rides
engage new customers. Wandering Customer, Loyal Customers
Impulse Customer, Need Based Customer,
Road Shows Entire product lineup display at different locations
Wandering Customer
Special invites to hight potential clients to various
Impulse Customer, Need Based Customer,
Experience Zone expeience zones like offroading zone to try thr Adventure
Wandering Customer, Loyal Customers
tourer lineup,etc
UMPH INDIA LTD. PROJECT DESCRIPTION

Banner Ads displaying the product as well as the showroom details

Three Newspaper are selected for advertisement via newspaper: Deccan Chronicle,Eenadu & The Times of India.Wewould be advertising in all
three Newspaper simultaneously over weekends.

Two magazines: Telangana State Patrika & Mana Telangana Telugu Daily would be the channel for advestising.

Online video display of products and their capablity followed by a short Quiz on the same. Triumph goodies to be given to the winners

Online video display of products and their capablity followed by a short Quiz on the same. Triumph goodies to be given to the winners

Mobile alerts to customers who have either contacted on their own or have shared their details via applying for online quiz. New product details,
discount to be shared with them. Invitation to special events/road shows.

Email alerts to customers who have either contactedon their own or have shared their details via applying for online quiz. New product details,
discount to be shared with them. Invitation to special events/road shows.

Personalised calls to customers who have either contactedon their own or have shared their details via applying for online quiz. New product
details, discount to be shared with them. Invitation to special events/road shows.
Floating an online "Try a Triumph" Campaign which would enable the user to tell what he likes about the bike andwat additional feature he would
want in a bike.

Online display of product based on the search history of users.

Product pamplates showing different product lineup.

Small Video showing different product linup of Triumph.

Special Rides with Potential/Old Customers displaying different product we have. Mostly on Weekendends to attract more public.

Product display at Potential sites.

Special Invite to people to try what Triumph Bikes are capable of.Eg: Trial on a offroad Patch to test the capablity of Triumph Tiger.
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