Group#12 (Pankaj, Trinath, Sai Nihal, Siddharth, Anirudh, Sakshi)

NodeXL analysis of “OYOROOMS”

Objective of the Analysis: To meet the objective of the project which was submitted in
our 1st assignment, here using NodeXL, we came out with some meaning information up to
some extent about the #OYOROOMS from the Customer point of view.

Inferences from the NodeXL Network analysis tool:

As we imported data of around 1500 OYOROOMS tweets from the twitter account and applied
various features of the NodeXL network analytic tool which we learnt in the classroom, we
find the following Graphical Presentation of the analysis-

The above graph represents the Top 18 tweeter handles who has the Highest value of In-degree
which means the valuable information regarding OYOROOMS passes through these 18
influencers. Below Table 1.1 taken from the overall metrics depicts that the @oyorooms has
the highest value of In-Degree which is 437 followed by the @riteshagar with In-Degree of
158 ,it means oyorooms has highest number of followers followed by riteshagar,as oyorooms
is the name of the business and riteshagar is the founder of that business so peoples are talking
more for both of these to express their feelings and sentiments and future expectations from
the oyorooms serviced. To focus on the Customer feedbacks and sentiments regarding services
of the oyorooms, we have eliminated the data of tweets and represented only “Replies to” and

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 Group#12 (Pankaj, Trinath, Sai Nihal, Siddharth, Anirudh, Sakshi)

“Mention”. Betweenness centrality of oyorooms and riteshagar depicts that most of the users
are either mentioning them or replying to their tweets or both of them works as the central point
for the flow of information.

For example, below user shows the negative sentiment towards oyorooms-

https://twitter.com/thejoyinspector?s=17

Table 1.1

Vertex In-Degree Followed Followers Favourites Tweets

oyorooms 437 23 52240 2355 12490
riteshagar 158 390 60713 894 5828
oyo4u 62 6 5567 419 109926
palitpn 57 266 195 41393 104212
fiiksa 50 140 77489 222 1234
amazonin 29 10 1520337 5987 261141
pifsaudi 29 3 65486 0 191
uber_india 28 600 301956 1188 103686
makemytrip 21 428 91727 2648 15477
dominos_india 20 16924 167905 6280 189260
getsimpl 17 78 2269 3635 1160
rohitpal178 17 18 2 1 10
iamadityaghosh 16 94 339158 2773 2854
myntra 15 6 590086 2552 178756
goibibo 15 9465 63118 1643 133006
netflixindia 14 158 341086 2004 9272
hotstartweets 13 248 205494 1288 18868
cci_india 12 3 5480 1 412
Information about top 18 tweeter handles

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 Group#12 (Pankaj, Trinath, Sai Nihal, Siddharth, Anirudh, Sakshi)

We have also extracted data of Word and words pair from graph metrics by selecting Tweet
in Edge worksheet and deselecting words and word pairs that occurs only once, from this we
came to know the positive and negative sentiments words and word pair like word Refund
counts for 36 times and gives positive sentiments, further analysis with respect to sentiment
will be done in Text analysis.

We have also extracted data of twitter search network Top Items from the Graph Metrics
from where we can get the data of Top 10 URLs in tweet ,Top Domains in tweets, Top hashtag
in tweets, Top words in Tweets, Top word pairs in tweets, Top replied-to, Top mentioned, Top
tweeters for 10 number of groups.

Following tables shows the top 10 above mentioned data, group wise data can be seen in the
enclosed excel-

(figure2.1)Top Words in Tweet in Entire Graph

Top Words in Tweet in Entire Graph Entire Graph Count

Words in Sentiment List#1: Positive 284
Words in Sentiment List#2: Negative 514
Words in Sentiment List#3: (Add your own word list) 0
Non-categorized Words 16035
Total Words 16833
oyorooms 785
rt 349
oyo 262
riteshagar 258
hotel 146
(figure2.2)Top URLs in Tweet in Entire Graph

Top URLs in Tweet in Entire Graph Entire Graph Count

https://www.thehindubusinessline.com/companies/competition- 3
panel-orders-probe-against-make-my-trip-goibibo-
oyo/article29822803.ece
https://twitter.com/Kesari62533950/status/118922248751249408 2
0?s=19
https://gulfnews.com/uae/crime/aziz-com-mirza-arrested-in- 2
dubai-for-fraud-1.67490190
https://www.techcircle.in/2019/10/30/cci-clears-oyo-of-market- 2
dominance-predatory-pricing-
allegations#utm_source=Social&utm_medium=twitter&utm_cam
paign=CCI%20clears%20Oyo%20of%20market%20dominance,
%20predatory%20pricing%20allegations
https://www.dealstreetasia.com/stories/indias-watchdog-oyo- 2
makemytrip-
160084/?utm_content=buffer5bb1e&utm_medium=social&utm_s
ource=twitter.com&utm_campaign=buffer

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https://twitter.com/i/web/status/1189954990422532097 1
https://twitter.com/i/web/status/1189952641649954816 1
https://twitter.com/i/web/status/1189937842463526912 1
https://twitter.com/i/web/status/1189929776703664128 1
https://twitter.com/i/web/status/1189950681165119488 1
(figure2.3) Top Domains in Tweet in Entire Graph

Top Domains in Tweet in Entire Graph Entire Graph Count

twitter.com 339
thehindubusinessline.com 3
youtube.com 2
gulfnews.com 2
techcircle.in 2
dealstreetasia.com 2
franchiseindia.com 1
businessinsider.in 1
instagram.com 1
hoteliermiddleeast.com 1
(figure2.4)Top Hashtags in Tweet in Entire Graph

Top Hashtags in Tweet in Entire Graph Entire Graph Count

ai 29
oyo 28
keepitsimpl 19
oyolife 16
tech 16
oyorooms 12
india 6
fii2019 6
oyosucks 4
halloween 4
(figure2.5)Top Mentioned in Entire Graph

Top Mentioned in Entire Graph Entire Graph Count

oyorooms 522
riteshagar 234
fiiksa 60
palitpn 57
oyo4u 48
pifsaudi 37
amazonin 32
uber_india 31
dominos_india 22
makemytrip 21

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 Group#12 (Pankaj, Trinath, Sai Nihal, Siddharth, Anirudh, Sakshi)

The flow of information based on the vertices, In-Degree, Out-degree was calculated from the
overall metrics which shows that there are 768 vertices,1208 Unique edges etc.

Overall Metric

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Steps performed to get the meaningful data:

1) Data was imported using NodeXL Twitter search network from the Twitter account for
oyorooms with 1500 tweets.
2) To remove the self-loop, data for Tweets from the Edges tab under Relationship
column was removed, keeping only Replies to and Mention to know the relationship
among users.
3) Generalized graph as per annexure-1 was drawn first, which does not depict any
information. The type of graph is Harel-Koren Fast Multiscale.
(Annexure-1)
4) Then we performed the group by clusters under the Groups option by selecting
Clauset-newman-Moore.
(Annexure-2)
5) Graphs were separated by choosing the layout Layout options layout each of the
graph’s group in its own box. Graph was refreshed and it is shown in attached
(Annexure 3)
6) We calculated Graph metrics by selecting Graph metrics under which we marked
overall graph metrics, Vertex In-Degree, Vertex out-degree, words and word pairs.
(Above image of overall metrics).
Also, we chose words and word pair option to know the positive and negative
sentiments of the users and got another tab viz. Twitter search network top items
from where we can know the top 10 URLs, Domains, Sentiments, Hashtags etc.
(Figure 2.1 to 2.4).
7) Then we sorted the In-Degree label under vertices tab to get the Users with highest In-
degree in Ascending-order. Shape label under the vertices was given with number 11

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 Group#12 (Pankaj, Trinath, Sai Nihal, Siddharth, Anirudh, Sakshi)

to get the images of the top 18 users and vertex name was copied and pasted
over Label column to get the name beneath their images in the graph.
8) Images and their label start visible when we selected Group Option under Groups
from the ribbon, under group option we selected the shape specified under the shape
column on the vertex’s worksheet. After refreshing the graph and selecting Harel-
Koren Fast Multiscale we got the graph as attached in Annexure 4.
9) After that to ungroup the clusters we selected Layout the entire graph in the entire
graph pane under the layout option in Layout radio button from the NodeXL ribbon.
10) After refreshing the Graph, we got the final visualised graph depicting more
information about the Network.
(Annexure 5)
11) Autofill option was used to give the Colour, Shape, size to the In-degree Vertices.

Annexure 1: Base graph

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Annexure 2: Graph after Clustering

Annexure 3: Graph after grouping into Box

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Annexure 4: Graph after specifying image and Label

Annexure 4: Final Graph

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