MARKET RESEARCH SURVEY

This study is being conducted by a group of students/researchers from STEM - Euler as part of the
marketing research assignment. This questionnaire aims to help us build more information about the food
market in MSU General Santos City campus, we would like to ask you to take a few minutes of your time
to answer the following questions. Your responses will be strictly confidential. This survey should take less
than 10 minutes to complete.

GENERAL INSTRUCTIONS
Each question in this section is a multiple choice question. Read each question and check the box that
corresponds to your answer, you may choose more than one answer if they apply. If your answer is not
on the listed choices, kindly write it down on the space provided.

Name (Optional): ___________________________________ Age: _____ Gender: _____ Date: ________

Name of Business: ____________________________________________
Type of Products/Services Offered: _______________________________
1) Why did you venture into this type of business?
 To earn more income
 I have (can obtain) the skills and knowledge needed for this type of business
 This type of business is in line with my hobby/interest
 I saw the need/demand for this type of business in the area
I have uncovered a business innovation
Others: (Please specify) __________________________
2) What are the factors that made the area suitable for your business?
 The price of the products/services suits the daily allowance of the people in the area
 The age bracket of the people in the area
 There are few/no other competitors
 There are similar businesses in the area that I can follow
 The area is near my potential customers
Others: (Please specify) __________________________
3) How much was your capital (including production, infrastructure, water & electricity, etc.)?
 Less than Php 5000
 Php 5000 – Php 15 000
 Php 15 000 – Php 25 000
 More than Php 25 000
Others: (Please specify) __________________________
4) How did you advertise/promote your business?
 I did not advertise my business at all
 I spread the information through social media/internet
 I posted infographics/posters on bulletin boards and posts
 I told my friends and family about it
 I asked my customers to tell their acquaintances
 I call out people passing by
 I go to rooms and offices to promote my business
Others: (Please specify) __________________________
5) How did your products physically reach your customers?
 The customers come to me
 The products are delivered to the customers
Others: (Please specify) __________________________
6) What struggles have you faced in venturing in this type of business?
 No capital returned
 Shortage of supply
 Only few customers
 Being unable to comply for permits and legal papers
 Being held back by competitors
Others: (Please specify) __________________________
7) What are the strengths of your business?
 Location
 Affordability
 Quality
 Friendly staff
 Infrastructure
 Types of products/services offered
Others: (Please specify) __________________________
8) What are the weaknesses of your business?
 Location
 Affordability
 Quality
 Well-promoted
 Friendly staff
 Infrastructure
 Types of products/services offered
Others: (Please specify) __________________________
9) For your answer/s on question #8:
How did you personally cope with these weaknesses?
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
10) How do you obtain the materials that are offered/used in your business?
 They are bought in stores (physical store/online store) or malls
Specify what materials:___________________________________________________________
 They are harvested/collected (free of charge/maintenance)
Specify what materials:___________________________________________________________
 They are personally grown
Specify what materials:___________________________________________________________
 They are provided by suppliers
Specify what materials:___________________________________________________________
Who/What are your suppliers:_____________________________________________________
Others: (Please specify) _____________________________________________________________
11) How often do you restock supplies?
 Everyday
 4-6 times a week
 1-3 times a week
Others:________________________________________________________________________
12) The amount of supplies you have on hand is typically:
 Too much
 Too little
 Just right
 MARKET RESEARCH SURVEY
This study is being conducted by a group of students/researchers from STEM-Euler as part of the marketing
research assignment. This questionnaire aims to help us build more information about the consumers in
the food market in MSU General Santos City campus, we would like to ask you to take a few minutes of
your time to answer the following questions. Your responses will be strictly confidential. This survey should
take less than 10 minutes to complete.

GENERAL INSTRUCTIONS
Each question in this section is a multiple choice question. Read each question and check the box that
corresponds to your answer. If your answer is not on the listed choices, kindly write it down on the space
provided.

1. How often do you buy lunch meals in school?

 5 days a week
 3-4 days a week
 1-2 days a week
 Never
2. If you indicated that you only buy lunch meals 1-2 days a week or never, please tell us why you
don’t. Choose all that apply.
 I don’t like the menu choices
 Food stall runs out of food
 I don’t want to walk far to buy it
 I bring lunch from home
 I don’t want to wait in line
 It doesn’t fit my budget
 Not hungry during the scheduled lunch break
I don’t normally eat lunch
3. What lunch meals do you usually buy if you indicated that you but it often. Choose all that apply.
 Pastil
 Rice meals
 Others: (Please specify) __________________________
4. What time do you eat your lunch meals?
 10:00 AM - 11:00 AM
 11:00 AM – 12:00 PM
 12:00 PM – 1:00 PM
Others: (Please specify) __________________________
5. How long do you have to walk to buy your lunch meals?
 About 1-3 minutes
 About 5 minutes
 About 10 minutes
Longer than 10 minutes
6. How much are you willing to spend for your lunch meal alone?
 Php 25
 Php 25 to Php 35
 Php 35 to Php 50
 More than Php 50
7. Which of the following do you consider in buying lunch meals? Please choose all that apply.
 The taste
 Nutrition value
 Balanced Diet
 Affordability
 Number of food choices
 Quality of food choices
 Variety of food choices
 Appearance of food offered
 Distance of the food stall
 Amount of food per serving

8. Would you consider buying lunch meals that will be delivered to you at the time you want to have
your lunch?
 Yes
 No
If you answered no, please tell us why. _________________________________

9. Please leave your personal information here.

Name (Optional)

Age

Gender

Daily Allowance