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ON THE COVER

S
outheast Asia’s tech startup scene is getting
hotter by the year. Money is pouring in
and valuations are soaring as investors bet
big on the region’s rapid growth, huge markets
and youthful, mobile-savvy consumers.
With so much at stake, cities from Singapore
to Vietnam’s Ho Chi Minh City are competing to
become the next Silicon Valley -- home not only
to successful startups but also to the mentors,
investors and institutions that support them.
The Nikkei Asian Review looked at criteria
Akira Kodaka

Poladrone, founded in Penang, ranging from number of startups to cost of office


Malaysia, uses drones to monitor
and analyze forests and plantations.
space and selected the five cities below as the
hottest places for innovation in Southeast Asia.

Nikkei Asian Review - Special excerpt from Oct. 29-Nov. 4, 2018 Print edition. Nikkei Inc. No reproduction without permission.
ON THE COVER

because of the country’s rule of law and neurs and investors. ups valued at $1 billion or more -- and it
Singapore’s blue Block 71 hosts
tax regime, Tan said. It is also attracting “We should think about what roles we is the second-largest recipient of venture
250 startups as well as 30
No. of tech startups: incubators and venture capitalists. entrepreneurs and other talent thanks can play in different environments so that capital in Southeast Asia, behind only
4,300 tech startups as of 2016 to its ease of doing businesses, qual- people would not forget about Singapore Singapore. Venture capital firms pumped
Government support: ity of life and high level of education, and jump to Indonesia,” Yap said. $1.4 billion into 123 deals in 2016, dou-
Programs providing equity funding, he added. ble the value of their commitments a
preferential loans or R&D financing, “Lots of U.S.-educated fellow By Ken Koyanagi, year earlier, according to consultancy AT
access to co-working space and Singaporeans are coming back,” Tan Nikkei Asian Review editor-at-large Kearney and Google. Deal values more
incubation facilities, tax breaks for said. Some nonnative entrepreneurs like than likely doubled again in 2017.
startups and investors,
Arroyo, a Spanish citizen, are choosing “Now we are seeing a much more
preferential immigration policies for
foreign talent Singapore as the place for incorporation consistent rise of startups,” said Ridzki
as well. Syahputera, corporate development man-
Education/talent pool:
As a Sequoia partner, Tan lived in ager at Convergence Ventures, a local
National University of Singapore,
Silicon Valley, which has thrived with an venture capital firm. “I think a lot of it is
ranked 11th in the 2019 QS World No. of tech startups:
University Rankings, Nanyang ecosystem of angel investors, entrepre- market confidence that they will get
Government aiming for 1,000 startups
Technological University, Singapore neurs-turned-mentors, venture capitalists, by 2020 funding. Entrepreneurs believe that they
Institute of Technology, Nanyang lawyers and banks. He says that Singapore can get funding, whereas five years ago,
Government support:
Business School and Insead’s is rapidly developing those supporting they might have thought, only if I am re-
Singapore campus Grants for incubators and simplified
functions as well. “Five years ago there ally the best would I be able to success-
tax procedures for e-commerce below
Akira Kodaka

Access to funding: was almost none of those. Now we see a a certain turnover fully fundraise.”
Wide range of investors, including critical mass of mentors and supporters,” It is Indonesia’s market potential that
Education/talent pool:
individual angels, family office funds, Tan said. has international investors excited. The
hedge funds, private-equity, University of Indonesia and Bandung
One of those crucial elements is incuba- country has the world’s fourth-largest
venture-capital; government Institute of Technology are among
tion space. The Singaporean government Indonesia’s most prestigious schools population, of over 260 million people,
programs typically match
private-sector-led funding “My colleagues had opposed ... bid- hub in Southeast Asia thanks to a mix of has been proactive in fostering this aspect 60% of whom are under 40. They are also
Access to funding:
ding, saying it would be a waste of time. ready capital and government policies. as well. digital-savvy: Smartphone penetration is
Transportation: Large international investors like
But I insisted Singapore is such a trans- According to Enterprise Singapore, the In 2011 the National University of SoftBank, Temasek, Google, as well as
set to reach 78% in 2020.
Transportation infrastructure among
parent meritocracy that we have a chance number of startups in the city-state in- Singapore launched a startup-incubation various local venture capital investors Unlike countries with smaller domestic
world’s best; Changi Airport less than
30 minutes by taxi from most to win a contract if we have a convincing creased from about 2,800 in 2003 to 4,300 space called Block 71 in a renovated in- markets like Singapore or South Korea,
Transportation:
business, residential districts technology. I was right,” recalls Arroyo. in 2016. Venture capital funding jumped dustrial building. Taking its name from Indonesia’s startup scene is focused on
Soekarno-Hatta International Airport
The Taiger team had moved to from $80 million in 2010 to $1.2 billion in its street address, Block 71 adopted a sim- the consumer sector. Its unicorns are
Office rent: connects various Asian cities; mass
$7.20 per sq. foot per month for
Singapore from the U.S. at the end of 2014 2017, according to KPMG. ilar strategy as 500 Startups, the pioneer- rapid transit system under construction all consumer-centric: Tokopedia and
Grade A office in central business because they saw a less-cultivated, more Singaporean venture capitalist Yinglan ing incubator launched a year earlier in to alleviate chronic traffic jams, with Bukalapak are e-commerce companies,
district in July-September quarter, transparent and faster-growing business- Tan sees a “lifetime opportunity” in Silicon Valley. partial operation to start in 2019 while Go-Jek started off as a ride-hailing
according to JLL tech market in Asia. his home country. He left Sequoia Today Block 71 is a cluster of seven incu- Office rent: app and is now a platform for ordering a
In 2016, after receiving two more Capital last year to found his own ven- bation buildings set on a 16,000-sq.-meter 368,349 rupiah ($24.25) per sq. meter variety of daily services. Traveloka is an
government tenders, Taiger reincorpo- ture capital firm, Insignia Ventures piece of land. It hosts 250 startups and 30 per month for premium space in online travel service.
rated in Singapore. The following year, Partners, based in Singapore. incubators and VCs -- making it one of the central business district, 302,703 The next wave of startups has focused
SINGAPORE In early 2015, Sinuhe Singapore’s startup-backing agency He sees plenty of room for growth, largest clusters of startups in the world. rupiah for Grade A space, according on ancillary services like payments, lo-
Michael Yap, a Block 71-based ven- to JLL Indonesia gistics and advertising technology. And
Arroyo spotted a chance for his artifi- SGInnovate invested in Taiger in its first noting that Southeast Asia’s total tech in-
cial intelligence startup to win a contract fundraising round, alongside local private dustry market cap is roughly $20 billion, ture capitalist who worked in Prime while the shallowness of Indonesia’s
with a government agency in Singapore. equity firm Tembusu Partners. compared to $300 billion in India, where Minister Lee Hsien Loong’s office when capital markets means that an IPO exit
But his colleagues warned him against it, Today Taiger is a darling of Singapore’s the GDP per capita of $1,700 is less than Block 71 was launched, says Singaporeans strategy is unfeasible for most startups,
since their company, Taiger, though based AI startup scene. Its clients include such half of Southeast Asia’s $3,800. “Southeast still need to “think harder” about how the JAKARTA Indonesia’s capital may not the country’s unicorns are now acting as
Singapore, was incorporated in Spain. global companies as AIA Group, Banco Asia’s tech industry should be at least $100 city-state should adapt to change. be the easiest place to do business -- the acquirers of these new businesses -- fur-
Arroyo, the company’s founder and Santander, Bank of America Merrill Lynch billion, which presents a huge opportunity For example, if Indonesia -- the re- city is plagued by chronic traffic jams, ther invigorating the ecosystem in the
chief executive, pressed ahead any- and Standard Chartered. And Arroyo for various types of startups and VCs,” gion’s largest economy and home to four and there is plenty of red tape. But de- nation’s capital.
way -- and was pleasantly surprised advises government panels on national Tan said. “unicorns” -- accelerates reforms and be- spite the hassles, Jakarta has recently be- President Joko Widodo’s push to make
when Taiger became the first foreign AI strategies. Singapore is attracting global inves- comes more business-friendly, it is unclear come one of Southeast Asia’s most excit- Indonesia the biggest digital economy in
company to win a contract from the Long established as a financial center, tors who want to use it as a base to invest whether Singapore could maintain its ing startup hubs. the region has contributed to the momen-
Singaporean government. Singapore has become the leading startup in Southeast Asia’s tech sector, mainly advantage as a regional hub for entrepre- Indonesia boasts four unicorns -- start- tum. His administration is backing an

Nikkei Asian Review - Special excerpt from Oct. 29-Nov. 4, 2018 Print edition. Nikkei Inc. No reproduction without permission.
ON THE COVER

initiative to foster 1,000 startups by 2020 restrictions. A clause in the draft of the
with a total valuation of $10 billion, and Thailand Startup Act, for example, would
it plays a key role in the Nexticorn pro- No. of tech startups: allow startups to be 100% foreign-owned. No. of tech startups:
gram, which brings together promising 750 in Thailand The new rules are expected to be enacted Over 900 in Malaysia
local startups with international investors Government support: before the next general election, which Government support:
to help with latter-stage funding. Three acts under consideration could could come as early as February 2019. Tax holidays for up to 10 years for
In 2017 Widodo ordered the relevant lower barriers to startups, including by Funding opportunities are growing, qualifying startups under government
ministries to support startups, includ- removing foreign ownership caps; too. Thai startups raised at least $100 mil- programs aimed at promoting
ing by offering grants to incubators. His Thailand 4.0 initiative aims to shift lion in 2017, a more than tenfold increase technology companies; angel
country to tech-oriented, investors can receive a tax deduction
administration also made it easier for from 2013, according to startup website
knowledge economy of up to 500,000 ringgit ($120,000) in
e-commerce companies to receive low- Techsauce. Thai corporations and state- their third year
rate bank loans and provided simplified Education/talent pool: owned enterprises have launched a slew of
Mahidol University and Chulalongkorn Education/talent pool:
tax procedures for those with annual venture capital firms and accelerator pro-
University, both in Top 60 on QS Asia The Thai capital appeals to Malaysian Global Innovation and
turnover below 4.8 billion rupiah. grams in the past year or two. And in May,
University Ranking 2018 entrepreneurs for many of the Creativity Centre, a federal initiative,

Reuters
“I am pretty content with what is same reasons it appeals to tourists. the Stock Exchange of Thailand launched runs its own academy offering
happening, how Jakarta is developing Access to funding: a crowdfunding platform for startups and short-term courses for school leavers
Thai corporations and state-owned
as a city,” said Benedicto Haryono, co- small and midsize enterprises to source and working adults; courses range
enterprises have launched several
founder and CEO of the online P2P lend- venture capital firms and accelerator funding from institutional investors and from app development to
ing service KoinWorks. Founded in 2015, Eatigo offers diners time-based dis- Multinational startups like Eatigo are venture capital. augmented reality
programs; Stock Exchange of Thailand
it is one of the many fintech startups that in May launched a crowdfunding counts -- deals are better during off-peak not unusual in Bangkok. Japanese entre- Foreign capital is also flowing in. In Access to funding:
are springing up in the city. platform for startups and small and hours -- so that eateries can fill up their preneur Yojiro Koshi picked Bangkok as late 2017, Bangkok-based online fashion State-owned Cradle Fund gives
But he added that problems remain. midsize enterprises; foreign empty tables. Cluzel got the idea from the base for TalentEx, which offers human brand Pomelo Fashion raised $19 mil- grants of between 25,000 ringgit and
“Hiring is still a challenge. [There is a] investment also on the rise how airplanes and hotels change their resource-related services, in part because lion in a series B round led by Chinese e- 800,000 ringgit. Cradle Fund, through
wholly owned subsidiary Cradle Seed
lack of talent, the talent pool is so small,” Transportation: rates depending on availability. he liked its mix of urban development commerce giant JD.com and Indone-
Ventures, invests 1 million to 3 million
Haryono said. “If you have money, yes Served by two international airports; “Nobody in the world had ever done and livability. sian investment firm Provident Capital ringgit in local startups
you can hire, but if you have to com- well-developed transportation such an app for restaurants before so we “Bangkok was livable for my family, Partners. Japan’s leading online fash-
infrastructure within city Transportation:
pete with the likes of Go-Jek on hiring, needed to invent a new playbook,” Cluzel compared to Singapore, which would be ion company Start Today also joined the
Penang International Airport connects
it is difficult.” Office rent: told the Nikkei Asian Review. “We didn’t too expensive, or Jakarta, which still lacks round. It was reportedly the largest series to major cities in Southeast Asia;
This issue is “not easy to fix overnight,” 1,186 baht ($36.36) per sq. meter per want to do it through a looking glass in a lot of basic infrastructure like public B fundraising in Thailand at that time. MaGIC provides travel and
said Shekhar Chauhan, principal at AT month for prime space, according to New York or San Francisco -- we wanted transportation,” he said. Bangkok also has “Our investors have created so many accommodation allowances for
CBRE Research
Kearney. According to the consultancy, to be in a market where we can learn, and a large base of Japanese corporations that new opportunities for our Thai company,” participants in its Global Accelerator
Indonesia produces only 278 engineers Asia was just right.” could be his potential clients. said David Jou, the Korean-American co- Program, an exchange meeting for
per 1 million people each year, far behind Bangkok was a good fit for Eatigo, with Rising government support is set to founder of Pomelo. The fast-fashion brand startups in the region
regional peers like Malaysia or Thailand, its population of 8.2 million, rising mid- draw more startups to Thailand, espe- focuses primarily on Asian markets. Its Office rent:
which produce well over a thousand. BANGKOK The charms of Bangkok that dle class, few restaurant app rivals, strong cially Bangkok. The military junta has designers are all hired locally to fit local 200-600 ringgit ($48-144) per month for
“One of the recommendations we have long attracted holiday goers are in- dining culture and -- perhaps above all -- positioned startups as a crucial player tastes, and their price points are about half co-working space at MaGIC centers
had was facilitating, getting in more for- creasingly appealing to multinational en- discount-loving consumers. in its “Thailand 4.0” policy, which aims those of Western fashion brands like Zara
eign talent, which is another issue in trepreneurs wanting to set up shop in Asia. Cluzel and his three co-founders also to shift the nation’s industries from and H&M.
Indonesia,” Chauhan said. Indonesia is Developed infrastructure, good access to saw Bangkok as a springboard to other labor-intensive to tech-oriented and JD has listed Pomelo’s clothes on its
wary of bringing in skilled foreign labor, neighboring markets, affordable prices Asian markets. knowledge-based. websites in Thailand and Indonesia and PENANG There is no doubt that
as it may hamper job opportunities for its and sunny weather are only a handful of “If it works here, we thought it is going One obstacle facing entrepreneurs might pave the way for Pomelo to ven- Malaysia’s most famous startup is the
young workforce. the reasons why startups are sprouting in to work in Manila, Kuala Lumpur and launching a startup in Thailand is the 49% ture into the Chinese market, Jou said. The one that got away. Two years after
The combination of large amounts of the Thai capital. Jakarta,” he said, citing similarities such as foreign ownership cap, which restricts fact that it is a Thai company might help: Anthony Tan and Tan Hoi Ling launched
money chasing startups without enough German-born Michael Cluzel, co- the culture of dining out and expanding them from receiving funds from foreign Thailand is the No. 1 destination for the MyTeksi ride-hailing app in Malaysia,
talent is raising some concern among in- founder and group CEO of restaurant middle-income consumers. venture capital firms, and a range of busi- Chinese travelers, and its food is popular the company -- by then renamed Grab --
vestors, he added. booking app operator Eatigo, chose After launching in Bangkok in 2014, the ness fields that are off-limits to foreigners in China. relocated its headquarters to neighboring
“That is where they might hit road- Bangkok for its headquarters and the app’s app is now in six countries, including in unless they have a Thai co-founder. “Being a Thai company,” Jou said, “is an Singapore. Since that move in 2014, Grab
blocks,” Chauhan said. debut market because of its high mobile competitive markets like Manila, Kuala But three government policies -- opportunity for us.” has become a $10 billion company and
internet penetration rate and less compet- Lumpur, Mumbai, Singapore and Hong the Thailand Startup Act, Regulatory taken over Uber’s Southeast Asia business.
By Nikkei staff writer itive environment compared to advanced Kong -- and has grabbed the leading share Sandbox Act and Thai Bayh-Dole Act -- are By Nikkei staff writer But Ashran Ghazi, who runs the
Shotaro Tani Western economies. in many of them. in the works that could ease some of these Yukako Ono Malaysian Global Innovation and

Nikkei Asian Review - Special excerpt from Oct. 29-Nov. 4, 2018 Print edition. Nikkei Inc. No reproduction without permission.
ON THE COVER

Creativity Centre, or MaGIC, says he is not as its customers. Its services include mea-
dwelling on the past. His agency, which suring tree density for fertilizer forecasts
was set up in 2014 to raise the country’s and disease detection -- jobs that had to be
next generation of entrepreneurs, is fo- done manually before.
cused on building “awesome companies,” Plantation owners in neighboring No. of tech startups:
he said. Keeping successful startups in Indonesia, Thailand and Vietnam have About 3,000 in Vietnam
Malaysia is not a primary consideration, knocked on Poladrone’s door for solu- Government support:
he added. tions, said Cheong, adding that he is con- Tax incentives, favorable land leasing
There is no shortage of entrepre- sidering expanding abroad. terms, training programs;
neurs in the country, many of whom are Another Penang startup is EasyParcel, government plans to launch $85
million startup fund this year; many
congregating in the northern island of an online parcel delivery operator that has

Ken Kobayashi
local government-related bodies and
Penang. Among them is Ai Ching tied up with over 10 couriers, including Startups are flourishing in
companies have also launched funds,
Goh, who gave up her marketing DHL and FedEx. After four years in op- Ho Chi Minh City, particularly those
platforms to support startups
related to blockchain technology.
job at Procter & Gamble to establish eration, EasyParcel has over 400,000 users
Education/talent pool:
Piktochart, a visual communications app in Malaysia, Indonesia, Singapore and Ho Chi Minh City University of
that makes it easier for nondesigners Thailand, earning a margin from the bulk Technology, a member college of
to create infographic. Founded in 2012, discount provided by the couriers. Vietnam National University Ho Chi 30% in Vietnam in recent years. That ups operating in the country last year. history, where investors said they were
Piktochart boasts over 13 million regis- Most of these startups share a common Minh City, is known for its technology, high growth rate is expected to continue Investment is coming from inside robbed of as much as $660 million
tered users -- about half of whom are in feature: government support of some kind, engineering and business at least through 2020, according to the and outside Vietnam. Tiki, another e- through scams linked to initial coin of-
North America. especially funding. The Cradle Fund is one management programs Vietnam E-commerce Association. commerce platform, raised $54 million ferings. The government has since taken
“We are not just a design-tool app per of the government agencies that has been Access to funding: Nguyen Dac Viet Dung, Sendo’s chair- from China’s JD.com this year, following a hard line on the industry.
se but one that allows users to tell a bet- nurturing startups since 2003, disbursing Around 70 venture capital funds man, says he plans to raise more money $17 million from internet company VNG But many companies remain bullish
ter story through charts,” said 32-year-old grants of between 25,000 ringgit ($6,012) operating in Vietnam, more than to keep growing. “We [will] seek one in 2016 and an undisclosed amount from on the opportunity for blockchain-re-
Goh, who has about 60 employees repre- and 800,000 ringgit. two-thirds from overseas; these or two more rounds of fundraising in CyberAgent Ventures, Seedcom and lated businesses in Vietnam -- including
include CyberAgent Ventures,
senting 15 nationalities. The fund, which has backed over 700 the next five years,” he told Nikkei in a Sumitomo. Momo, an e-wallet and pay- Nami Corp. The company is developing
Incubate Fund, SoftBank Capital,
Penang has long been home to multina- tech-based startups, has also become a Crystal Horse Investments, Asia recent interview. ments app, received $28 million from AI and blockchain technologies for its fi-
tional companies, including chipmaking source of venture capital. With a targeted Venture Group Vietnam’s startup environment is less Standard Chartered Private Equity and nancial investment ecosystem and prod-
giant Intel, which fostered a strong engi- investment size of between 1 million ring- well-developed than regional rivals like Goldman Sachs in 2016. ucts for managing financial services.
Transportation:
neering workforce. The state government git and 3 million ringgit per company, its Singapore or Indonesia, but the central IDG Ventures Vietnam was the first “Vietnam lacks a legal framework for
Ho Chi Minh City is served by Tan
is pushing harder to encourage entrepre- wholly owned unit Cradle Seed Ventures Son Nhat International Airport, government is aiming to change that. It venture capital firm to focus on tech- crypto and related technologies, which
neurship, a job that should be easier since takes minority equity stakes of not more Vietnam’s largest airport; city’s first has set up three main high-tech parks in nology startups in the country when means people are often confused when
the national elections in May. Penang was than 25% in companies that are involved metro line scheduled to open in 2020 Hanoi, Danang and Ho Chi Minh City, it launched in 2004. The fund manages we talk about Bitcoin, cryptocurrencies
under opposition rule for a decade, which in mobile technology, software and enter- to relieve heavy traffic congestion and it is creating incentives for the de- $100 million and has invested in some and blockchain,” said Giap Van Dai,
meant it received little aid for develop- prise solutions, and hardware engineering. Office rent: velopment of new high-tech businesses 40 startups in the fields of technology, the 27-year-old co-founder of Nami.
ment from the federal government. To keep up with global trends, the $50 per sq. meter per month for -- including the planned launch of an $85 media and consumer industries. This “It should take four or five more years
“It is pivotal to show that it’s possible fund is on the lookout for companies Grade A space as of second quarter, million startup fund this year. year, VinaCapital, an investment fund before the blockchain technique can be
for a company based in Penang to become active in artificial intelligence and block- according to JLL Ho Chi Minh City has kicked off con- that manages $1.8 billion in assets, applied in local business communities,
a global company,” said Howie Chang of chain technology. struction of an incubator for local tech launched the $100 million VinaCapital since it will take time for the market to
aCAT, an agency launched in 2015 to pro- Dzuleira Abu Bakar, Cradle Seed startups inside the Saigon Hi-Tech Park, Ventures VC fund, one of the biggest accept it and for authorities to come up
mote entrepreneurship. Ventures chief executive, however, says the already home to tech giants such as Intel local funds for startups. In all, there are with related regulations.”
Among Penang’s homegrown engi- idea is not simply to copy other markets. HO CHI MINH CITY When e- and Samsung. The facility will cover an some 70 venture capital funds operat- According to Dai, the blockchain in-
neers is 26-year-old Jin Xi Cheong, who “I believe each country moves at its own commerce platform Sendo raised $50 area of over 11,000 sq. meters, and offi- ing in Vietnam, more than two-thirds of dustry in Vietnam employs around 2,000
left Intel to start Poladrone, a drone pace given the market dynamics, read- million this year from SoftBank and other cials say the city has spent $90 million them from overseas. people, up from 30 in 2017. Many of
startup that launched in 2016 with fund- iness of talent, infrastructure and other foreign investors, it was a reflection of for startup and innovation programs Much of the tech startup activity in them graduated overseas and gained ex-
ing and guidance from aCat. economic variables -- not so much the two trends in Vietnam: booming online there in the past two years. Vietnam centers on blockchain and cryp- perience developing apps, financial ser-
The company uses drones to take catch-up game but more of moving in the sales and rising interest in one of Asia’s Vietnam does not keep statistics on tocurrency technologies -- despite the vices and other products in developed
high-resolution photographs for technical direction of where technology trends are fastest-growing economies. startups, but pan-Asia consultancy fact that the country has yet to craft a countries, including in the U.S., Japan
analysis in the agriculture and oil and gas headed towards.” As an e-commerce platform for in- Dezan Shira & Associates says $290 mil- regulatory framework for those indus- and Singapore.
sectors. Now based near Kuala Lumpur, dividuals and small businesses to sell lion was invested in 92 Vietnamese start- tries following a series of scandals. “Young people are enthusiastic to
Poladrone counts Malaysia’s leading palm By Nikkei staff writer their goods, Sendo has benefited from ups in 2017. According to tech news site In April, Vietnam was at the center learn and work in the new industry,”
oil companies like Sime Darby Plantation CK Tan strong annual online sales growth of Techsauce, there were about 3,000 start- of the biggest fraud in cryptocurrency Dai said.

Nikkei Asian Review - Special excerpt from Oct. 29-Nov. 4, 2018 Print edition. Nikkei Inc. No reproduction without permission.

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