HUMAN RESOURCE MANAGEMENT

Global Edition 12e

Chapter 3
The Manager’s Role
in Strategic Human
Resource
Management

Part 1 Introduction

PowerPoint Presentation by Charlie Cook

Copyright © 2011 Pearson Education GARY DESSLER The University of West Alabama
Why Strategic Planning Is Important
To All Managers
• The firm s strategic plan guides much of what is done by
all to accomplish organizational goals.
• Decisions made by managers depend on the goals set
at each organizational level in support of higher level
goals.

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FIGURE 3–1 Sample Hierarchy of Goals Diagram for a Company

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FIGURE 3–2 Business Plan Table of Contents

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How Managers Set Objectives:
SMART Goals

S Specific

M Measureable

A Attainable

R Relevant

T Timely

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How to Set Motivational Goals

Motivational Goal Setting

Assign Assign Assign Encourage

specific measurable challenging but employee
goals goals doable goals participation

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The Strategic Management Process
• Strategy
Ø A course of action the organization intends to pursue to achieve
its strategic aims.
• Strategic Plan
Ø How an organization intends to match its internal strengths and
weaknesses with its external opportunities and threats to
maintain a competitive advantage over the long term.
• Strategic Management
Ø The process of identifying and executing the organization s
mission by matching its capabilities with the demands of its
environment.
• Leveraging
Ø Capitalizing on a firm s unique competitive strength while
underplaying its weaknesses.

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Business Vision and Mission
• Vision
Ø A general statement of an organization s intended direction that
evokes emotional feelings in organization members.
• Mission
Ø Spells out who the firm is, what it does, and where it s headed.

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FIGURE 3–5 The Strategic Management Process

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FIGURE 3–7 SWOT Matrix, with Generic Examples

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FIGURE 3–8 Type of Strategy at Each Company Level

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Departmental Managers’
Strategic Planning Roles

Department Managers
and Strategy Planning

Formulate
Help devise supporting, Execute
the strategic functional/ the strategic
plan departmental plans
strategies

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Strategic Human Resource Management
• Strategic Human Resource Management
Ø The linking of HRM with strategic goals and objectives in order
to improve business performance and develop organizational
cultures that foster innovation and flexibility.
Ø Involves formulating and executing HR systems—HR policies
and activities—that produce the employee competencies and
behaviors that the company needs to achieve its strategic aims.

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Strategic HRM Tools

Strategic HRM Tools

Strategy map HR scorecard Digital dashboard

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FIGURE 3–15 Three Important Strategic HR Tools

Strategy Map HR Scorecard Digital Dashboard

A graphical tool that A process for managing An information

summarizes the chain of employee performance technology tool that
activities that contribute and for aligning all presents the manager
to a company's success, employees with key with desktop graphs and
and so shows employees objectives, by assigning charts, so he or she gets
the "big picture" of how financial and a picture of where the
their performance nonfinancial goals, company has been and
contributes to achieving monitoring and where it's going, in terms
the company's overall assessing performance, of each activity in the
strategic goals. and quickly taking strategy map.
corrective action.

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