90619

In-Depth Report
Teardown Analysis
[ Samsung Direct LED TV – UN46EH5000F ]
August. 2012
h t t p : / / w w w . D i s p l a yb a n k . c o m
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Copyright© Displaybank Co., Ltd. All rights reserved.
No material contained in this report may be reproduced in whole or in part without the express written permission of
Displaybank Co., Ltd. This report is intended for the sole and exclusive use of the original purchaser and may not be distributed
or transferred in any form to any other person or entity.
Displaybank Co., Ltd. provides the information in this report for informational purposes only and does not grant any express or
implied warranty, guarantee, or representation concerning the information contained in this report, its merchantability, or its
fitness for a particular purpose or function. Any reference to any specific commercial product, process, or service by trade
name, trademark, manufacturer, or otherwise, does not necessarily constitute or imply its endorsement, recommendation, or
favoring by Displaybank Co., Ltd. Neither Displaybank nor any of its affiliates shall be liable to you or any third party in
damages of whatever kind that may result from any reliance on (or use of) any information contained in this report. By receiving
this report, you acknowledge that any reliance on information contained in this report shall be at your sole risk and that no
representations have been made to you that are inconsistent with the foregoing.
Displaybank Co., Ltd.

8F 801, Korea Design Center, 344-1 Yatap-dong,
Bundang-gu, Seongnam-si, Gyeonggi-do, Korea 463-954
Phone: (82) 31-704-7188, Fax: (82) 31-704-7187
URL: www.displaybank.com
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Conditions & Description
◈ Description of Cost Table (SET)
Category Major Components
Array Array Processing Cost, Material Cost, Yield, etc
Cell Cell Processing Cost, Material Cost, Yield, etc
Module-Driver Board Bare PCB , Timing Controller , VCOM Generator , etc

Display
Module-Source Board Bare PCB , Driver IC , etc
Module-Back Light Unit Optical Film , Light Source , etc
Module-Mechanical
Back Cover
SAMPLE
Front Cover , Middle Frame , Back Chassis , etc
Back Cover, Label

Mechanical
Middle Cover Middle Cover , OSD Button Knob

Stand This sample
Stand Assembly , etc is designed to help understand the composition of the report
and the type of description.
Others Screws , Wall Mount Bracket , etc
Main Board Main Processor, SDRAM , FLASH Memory, etc
Power Board LED Driver , FET , Photo Coupler , Factor Controller , etc
Circuit
OSD Board 5 tact switch , IR LED , Light Sensor , Connector , etc
Speaker Module Speaker Housing , Speaker Unit , Cable
Others Cables , etc
Packing Box , Cushion pad , etc

Etc
Accessory RCUs , Smart Receiver , 3D Glasses , Manual , Cables etc
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◈ Description of Cost Table (TFT LCD MODULE)
Glass ① Cost of Single Back Glass Substrate by Size
Target ② Pixel Electrode-use Target of Array Process (Target: Al, Mo, Mo (Ti), Cu, etc. S/D, Gate electrode-use Target)
Array
Electrode-use target needed in array process excluding various MRO wet chemical, gas, photo mask, photo-sensitive organic chemical material, and ITO (Wet Chemical: Etchant, Stripper, Developer, Thinner, Cleaner) (Gas: NF3, SF6, SiH4, etc.)
Chemical, Others (Photo-sensitive organic chemical material: Photoresist, PAC)
Array Yield(%) Array Process Yield
Color Filter ③ Cost of Single Color Filter (includes front glass substrate), In-house based
Liquid Crystal ④ Cost of Liquid Crystal Input in Single Panel

Processing
Cell Polarizer ⑤ Cost of Two Sheets of Front and Back Polarizer Substrates which Pass Trough Specific Lights
Others Cost of other materials including a material for fixed liquid crystal molecule orientation, sealant to adhere front and back substrate, and Ag which totalizes front and back substrates
Cell Yield(%) Cell Process Yield
SAMPLE
BLU ⑥ Cost of backlight unit which includes protection sheet, prism sheet, diffusion sheet, light plate guide, reflective sheet, lamp, and lamp cover
Driver IC ⑦ Cost of IC which operates pixels to display letters or images on LCD screen
Module
PCB,Others ⑧ Cost of Gate PCB, Data PCB (printing circuit substrate), ACF, and Chassis used in modules
Module Yield(%) Module Process Yield
Labor Costs Direct and indirect labor cost

This sample is designed to help understand the composition of the report
Operation
Depreciation Cost Depreciation and the type of description.

O/H,R&D R&D and OverHead expenses
Total Manufacturing Cost
SG&A(5%) Total Manufacturing Cost - Depreciation Cost
Total Cost Sale management cost, estimated to be 5% of the selling price
Module Price ④ Liguid Crystal ⑤ Polarizer

③ Color Filter
Profit Market Typical Price
⑦ Driver IC
② ITO Target
⑧ PCB
① Glass
⑥ BLU

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◈ Description of Cost Table (Back Light Unit)
LED Package Light Source

Light Source Diffusion Lens Diffusing of light source
PCB /Others LED Bar PCB & LED Interface Board
Hybrid Film To improve Brightness by condensing light
Material Cost
BLU Sheet/Plate Diffusion Plate Diffusing of light source

Reflection Sheet To prevent the loss of light and reflect light to the front
Chassis Back Cover
Mechanical Mold Frame
Others
SAMPLE
Molding case for Optical Films
Bracket , Insulation Sheet , Reflection Tape , Thermal Pad
Mechanical Front Frame Front Cover
Sub- Total This sample is designed to help understand the composition of the report
Processing Cost

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◈ Description of Profit Estimation Table (SET)
Category Description
Display Parts LCD Module prices
Circuit Parts Sub total of Circuit
Mechanical Parts Mechanical cost depends on design simplicity. 1 piece cover can save cost more than 2 or 3 piece cover.
Accessory Parts
Net Material Cost Net Material Cost means total sum of net material cost
Manufacturing
Etc.(CKD Pack+Tax+Freight+Loss+H/C)
Total Material Cost
Manufacturing O/H Labor/Overhead, Warranty, etc
Total Manufacturing Cost Total Manufacturing Cost means total cost sum right after manufacturing completed.
Manufacturer Margin SAMPLE

Manufacturer Margin come from Distribution corporation to Manufacturing corporation.
FOB
Freight + Insurance + Handling & Land Insurance, Handling Charge, Land Charge
CIF/CNF This sample is designed

FOB, Insurance, to help understand the composition of the report
H/C+L/C
Distribution O/H
Distribution
Duty/Procedure
Distribution Margin Distribution margin come from Marketing corporation to Distribution corporation
EX-HUB
Marketing O/H
Marketing Margin
Net Dealer Price

Marketing
Sales Deduction Sales Deduction includes discount for pre purchasing on product
Average Dealer Price Average Dealer Price means product price for dealer
Dealer Margin
Average Retail Price

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Contents
2.6.10. Source Board
1. Overview 2.6.11. Middle Frame
1.1. Product Background 2.6.12. Optical films for back Light Unit
1.1.1. Direct BLU TV Category 2.6.13. BLU Optical films
1.2.2. Line up by Samsung Electronics 2.6.14. Chassis
1.2.3. Spec Comparison 2.6.15. Light Source for Back Light Unit
1.2.4. Product Concept 2.6.16. LED Bar PCB
1.2. Executive Summary 2.6.17. Diffusion Lens
1.2.1. Technology Review 2.6.18. LED Package
1.2.2. Cost & Supply Chain 2.6.19. LED Interface Board
2.6.20. Total Weight
2. Teardown Analysis 2.7. Component
2.1. Package Box 2.7.1. Total Component Weight
2.1.1. Box Design 2.7.2. Total Component Thickness
2.1.2. Accessory Total Package
2.1.3. Total Package
3. In-depth Analysis
2.1.4. Standard RCU 3.1. LED TV Back Light Unit
2.1.5. Stand 3.1.1. BLU Trend
2.1.6. TV with Stand 3.1.2. BLU Structure Comparison
SAMPLE
2.2. Covers 3.1.3. BLU Cost Comparison
2.2.1. Front Cover 3.2. 46EH5000F vs 32EH5000F
2.2.2. Back Cover 3.2.1. Optical Film Comparison
2.2.3. Input / Output Ports 3.2.2. BLU LED Bar Comparison
2.2.4. Back Cover Disassemble 3.3. Brightness
2.2.5. Middle Cover Disassemble 3.3.1. Measure of Brightness
2.2.6. Component Link Cable 3.4. Power Saving
2.3. Main Board 3.4.1. Power Consumption
2.3.1. PCB
2.3.2. Major IC 4. Cost Estimation & Major Supplier
2.3.3. Block Diagram 4.1. Net Material Cost Estimation
2.4. Power Board 4.1.1. Total Material Cost
2.4.1. Top of Power Board 4.2. Profit Estimation
2.4.2. Bottom of Power Board 4.2.1. Display Panel & BLU
2.5. Sub Board 4.2.2. SET Profit Estimation
2.5.1. OSD Board 4.3. Major Supplier
2.5.2. Speaker Module 4.3.1. Total Supply Chain Map
2.6. Display Module
2.6.1. Feature 5. Appendix
2.6.2. Structure 5.1.1. Mechanical Part
2.6.3. LCD Module Block Diagram 5.1.2. Circuit Part
2.6.4. Front 5.1.3. Display Part
2.6.5 .Back 5.1.4. Supplier Information
2.6.6. Cell
2.6.7. Cell – Structure
2.6.8. Drive IC
2.6.9. Driver Board

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Table of Contents
• Overview
– Product Background
SAMPLE
• Direct BLU TV Category
• Line up by Samsung Electronics
• Spec. Comparison This sample is designed to help understand the composition of the report
• Product Concept and the type of description.
– Executive Summary
• Technology Review
• Cost & Supply Chain
• Teardown Analysis
• In-depth Analysis
• Cost Estimation & Major Supplier
• Appendix

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Product Background
Direct BLU TV Category
• As demand for low-cost TV market increases with non-brand ‘half-price TV’ craze in the early 2012, low-cost Direct type
LED BLU-adopted products appear due to decrease production of CCFL BLU-adopted products
• Low-cost Direct type BLU-adopted products have limitation in slim of thickness, but can be applied with Super Narrow
Bezel and lower power-consumption saving and cost compare to Edge type
TV BLU Demand Forecast by BLU Type(Edge/Direct LED,CCFL)
SAMPLE
(Source : Displaybank ‘Large-size LED BLU/BLU Industry Analysis’ June.2012)

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Product Background
Line up by Samsung Electronics
• 2012-released products introduce a variety of product families from low-end to high-end; challenge No. 1 worldwide
sales for 7 consecutive years again in 2012
Series ES8000 ES7500 ES7100 ES6580 ES6500 ES6100 EH6000 EH5300 EH5000 EH4000
46, 55, 60, 65, 32, 40, 46, 50,55, 40, 46, 50, 55,60,
Sizes (inches) 75
46 , 50, 55 ,60 46, 50, 55, 60 40, 46, 50, 55
60, 65
40, 46, 50,55, 60
65
32, 40,46, 50 32,37,40,46,50 26 , 32
Resolution 1080p 1080p 1080p 1080p 1080p 1080p 1080p 1080p 1080p 720p
CMR 960 840 720 480 480 240 240 120 120 60
HD Full 2D & 3D Full 2D & 3D Full 2D & 3D Full 2D & 3D Full 2D & 3D Full 2D Full 2D Full 2D Full 2D 2D
Micro Dimming Ultimate Pro Standard
SAMPLE
Slim LED Design O O O O O O
Connect Share Movie O O O O O O O O O O
Apps for TV O O O O O O O
AllShare Play O O O O O O O
WiFi Built-In O O This sample

O is designed
O to help understand
O the composition
O of the report O
Web Browser O O O O O O O
Smart TV O O O O O O O
Smart Hub O O O O O O O
Skype Compatible O O O O O O
Dual Core Processor O O O
Smart Interaction O O
Evolution Kit O O
Built-In Camera O O
Infrared Enabled O O
Wireless Keyboard O O O O O O
Smart Touch Remote O O

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Product Background
Spec Comparison
• UN46EH5000F is a Direct type LED BLU-applied low-cost model
• Provides TV picture quality in the optimal condition by mounting on the hyper-real engine, applied with Slim Bezel Design
Samsung Brand LG
UN46EH5000F Model 42LS3400
Image
SAMPLE
46 inch Display Size 42 inch
Direct LED BLU Direct LED
1920 x 1080 This sample is designed Resolution
to help understand the composition of the1920
report
x 1080
16 : 9 Aspect Ratio 16 : 9
60Hz 60Hz
Frame Rate
CMR 120Hz MCI 120Hz
X 3D / Smart TV / Dual Core CPU X
10W * 10W Speaker 7W * 7W
1 USB 2.0(Media) 1
2 HDMI 3
1059.8 x 625.6 x 94.3 Size(mm) without Stand 1017 x 629 x 76.5
12 kg Weight(kg) without Stand 13.1 kg
1Q.2012 Release Date 1Q.2012
US$599 Price US$427

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Product Background
Product Concept
• Affordable FULL HD Direct Type LED TV introduced in 2012
• While high-end 46ES8000F TV price is $2,199, 46EH5000F product is $599; excellent price competitiveness
• Energy-saving model with the average power-consumption of 54W
TECH SPECS
TFT LCD / 1920x1080 (16:9) / Black Panel
Display 60Hz ( Clear Motion Rate 120Hz )
Dynamic Contrast Ratio ( 3,500,000 : 1 )
Dimension 1059.8 x 680.7 x 227.6mm (with Stand)
Bezel Size Up (14.2mm) / Side (14.2mm) / Down (31mm)
SAMPLE Weight 14.0 kg (with Stand)

Connect Share Movie (USB2.0)
Format : MP4/AVI/MKV/ASF/TS/TP/MPG/MPEG/3GP/SWF
Function
EPG (Electronic
This sample is designed to help understand the composition Program Guide)
of the report
Digital Noise Filter
Speaker 10W x 10W (RMS)
Sound SRS TheaterSound® HD
Power
54W (Typical)
Consumption
RCU Standard RCU(Infra Red)
< UN46EH5000F >
Video : HDMI(2) , Component & Composite(1), Antenna(1)
Input / Output Audio : S-PDIF(1)
Interface : USB(1) , EX-Link(1)

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Executive Summary
Technology Review
• Direct type LED BLU-adopted product, adopted Super Narrow Bezel design
• Has a disadvantage of being thick, but more competitively priced than Edge LED BLU-adopted product
• Provides excellent contrast ratio by applying Black Panel, equipped with hyper-real engine, supports CMR 120Hz
• Supports 2 HDMI ports and 1 Component / Video port, provides video, music, and photo playback through USB
Display Circuit
• Adopted ___________________________
• DTV SoC applied with _____________
• Supports 1920 x _________________________
SAMPLE
• Audio AMP applied with _____________________
• Excellent contrast ratio ___________
• ATSC Tuner applied with ______________________
• Excellent price ___________
• By applying Light Sensor, ______________

UN46ES8000F
• Saving cost _____________ • Low-cost product that does not support ______
• Stand is fixed; ______________ • _________________
• Provides Slim Bezel Design, but thick • ____________________
• Average 54W__________________
Mechanical Etc
RCU : Remote Control Unit

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Executive Summary
Cost & Supply Chain
Component Maker [Display part]
Display Module
LCD Cell $$$$
LED Bar PCB
Driver IC
BLU Films
[Circuit part]
Main Board
$$$$
[Circuit part]
Power Board
Component Maker $$$$
DTV SOC
SAMPLE
Memory
Component Maker
Audio AMP
PWM IC
ATSC Tuner
Photo Coupler
This sample is designed to help understand the composition of the report MOSFET
and the type of description. Diode
Capacitor
[Mechanical Part]
Stand Assemble
$$$$
Component Maker Category Cost(USD) Rate(%)
Stand Display Module
Mechanical
Circuit
Etc
Sub-Total

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Table of Contents
• Overview
SAMPLE
– Package Box
– Covers and the type of description.
– Main Board
– Power Board
– Sub Board
– Display Module
– Component
• In-depth Analysis
• Cost Estimation
• Major Supplier
• Appendix

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Package Box
Box Design
710mm
SAMPLE 140mm

1,148mm
TV Box Package Stand Box Package

• 2-color Printing/ Standing Type/ Stand Packaged Separately • 1-color Printing/ Laying-down Type
• Box Size is 1,148mm x 710mm x 164mm • Box Size is 598mm x 284mm x 140mm
• LED TV text and Model name printed on the Front • Stand / PIED text listed on the Front
• Label with Product Model name and Control Number • Label with the Control Number attached on the side
attached on the side

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Package Box
Accessory total package
• Accessories provided by default are shown below, Power Cord, and RF cable are provided for Cable
Power Cord
SAMPLE
RF Cable
Soft Cloth Holder Clip
Standard RCU
3D Active Glasses (2pcs)
User Manual
Battery : AAA Size (1pc)
※ RCU : Remote Controller Unit

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Covers
Front Cover
• LCD Panel Front Frame used as the Front Cover of product, Brand Logo located at the front bottom
• IR Lens, for RCU Communication, located at the lower-right corner of the Front, Bezel Size is Up(14.2mm)/
Down(31mm)/ Left,Right(14.2mm)
14.2mm 14.2mm
14.2mm
14.2mm
SAMPLE
14.2mm 14.2mm
31mm
31mm IR Lens

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Covers
Back Cover Disassemble
• Separates Screws (11pcs) fixed on the Back Cover
• Main parts, including LCD Module (Main Board and
Power Board), appear when separating the Back Cover
LCD Module
Main Board
Screw Screw
Screw Screw
SAMPLE Power Board
Screw Middle Cover

Screw
Screw and the type of description.
Screw Screw
Screw Screw
Back Cover

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Main Board
PCB
• Main Processor applied with Demodulator built-in DTV System On Chip
• Neofidelity 10W x 2CH Digital Audio Amp applied, RS-232 IC applied for Firm Ware Upgrade
• Main Board Size is 157mm x 122mm x 1.2T, consists of FR4 4 Layer
EEPROM DC-DC LDO

DC-DC SDRAM
HDMI
Power
HDMI 19pin R/A EEPROM ROM

SAMPLE
EEPROM
Receptacle DTV
HDMI SoC

and the type of description. LCD
USB A Type
R/A Single Component
HDMI FET
LDO
Audio
Audio
RS-232 Out
LDO
ATSC
Tuner
Module
OSD Speaker EX-LINK SPDIF

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Main Board
Major IC
Main Processor SDRAM Serial Flash Audio AMP
Samsung Micron Neofidelity Inc

Winbond
SEMS23 MT41J64M16JT-125:G NTP-7412
W25Q128BV
• DDR3 SDRAM • 128M-bit / 16M-byte

• Main Processor • 10W x 2 Digital Audio AMP
• 1G bit / 64Mb • 256 programmable page
• System On Chip (SoC) • Operating Voltage : 4.5V to 18V
• Clock Rate : 800MHz • 104/70MHz Dual Output/Quad SPI
• Video & Audio Processor • Max Voltage Ratings : 26V
• 96FBGA • 2.7V to 3.6V power supply
• Demodulator • Enhanced DRC
• Up to 5X that of ordinary Serial
• MPEG decoder / AV Codec • Filter : 20 Bi-quad
Flash
SAMPLE
• Output : LVDS 8/10bit 1920x1080 • QFN 48pin
• 16-pin SOIC

RS-232 DC-DC Converter DC-DC Converter EEPROM
TI Liteon Richtek Seiko Instruments
MAX3222EIDWR LSP3170 RT8016L S-24C02A
• 2-WIRE Serial EEPROM

• 2A Output Current • High Efficiency PWM Step-down
• Multichannel RS-232 Line Driver • 2 K-bit capacity
• Up to 95% Efficiency • 2.5V to 5.5V Input Range
/Receiver with ESD Protection • 256 words x 8-bit
• 4.6V to 24V Input Range • 600mA Output Current
• 3V to 5.5V power supply • 1.6V to 5.5V power supply
• 400kHz Switching Frequency • 1.5MHz Fixed-Frequency
• Operates up to 500kbit/s • 400kHz Operation Frequency
• Thermal Shutdown Protection • Up to 95% Efficiency
• Two Drivers and Two Receivers • Write time : 5.0ms (Max)
• SOP8L Package • No Schottky Diode Required
• Low Standby Current : 1 uA Typ • SOIC 8pin
• WQFN-8L
• SOIC 20pin

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Power Board
Bottom of PCB
• Adopted Fuji Electronic Power Factor Correction Converter IC
• LED Driver IC applied for BLU LED Bar Control
TR
FET
SAMPLE
Controller
Driver FET

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Display Module
Feature
• TFT LCD Panel for LCD TV
• 46 Inch Full HD Panel
Features
• Direct Type LED BLU Maker Samsung Electronics
- Horizontal 6 Bar , 12 x 6 LED Packages Model DE460BGM-C1
• Source Driver : 12 ea Display Size 46 inch (1,160mm)
• Gate Driver : 6 ea Resolution 1920(H) x 1080(V)
Pixel Arrangement RGB Vertical Stripe
Pixel Pitch 0.1805(H) X 0.5405(V) mm
SAMPLE Aspect Ratio 16 : 9
Interface LVDS 2 Channel (51pin)
Color depth 10bit – 1.07G

Viewing Angle R/L 178(Typ.) , U/D 178(Typ.)
46nch (116cm) Brightness 300 nit (Max)
Driver IC Source Driver IC (12ea), Gate Driver IC (6ea)
BLU White LED Type
BLU LED Type Direct Type (Horizontal 6 Bar)
BLU LED Package 72pcs, 12 Arrays (6pcs * 12 channel)
Module Size 1,050(H) x 609(V) x 63.2(D)mm
Weight 8.4 Kg

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Display Module
Structure
LCD Module Structure
① ② ③ ④ ⑤ ⑥ ⑦ ⑧ No Component
1
⑨ 2
⑭ 3
4
⑮
SAMPLE 5
7
This sample is designed to⑩help understand the composition of the report
and the type of description. 8
⑪
9
10
⑫
11
⑬
12
13
14
15

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Display Module
Cell
• Pixel Arrangement : RGB Vertical Stripe
• Pixel Pitch : 0.1805mm(H) x RGB x 0.5405mm(V)
• Active Display Area : 1018.08mm(H) x 572.67mm(V)
SAMPLE
Source Board (Right) Source Board (Left)

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Back Light Unit
LED Bar PCB
• LED Bar PCB size is 485mm x 15mm x 1.0T, adopted CEM-3 Single Layer PCB
• LED Package located under the Diffusion Lens
• Thermal Pad attached at the bottom of PCB to transmit the heat generated from the LED Package
• Thermal pad Size is 435mm x 12.7mm x 0.6T, Graphite material
Diffusion Lens
SAMPLE
PCB
LED Package
Thermal
pad
Side View Bottom View

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Display Module
Total weight
• Total weight : ___________g
1 2
No Component Weight (g)
1 LCD Cell
Diffusion Plate
2 Optical Films
(Hybrid & Reflection Film)
Middle frame
3 4
SAMPLE 3 Front Cover
4 Back Chassis
5 Driver Board
6 Source Board (*2pcs)

5 7
7 LED Bar PCB (*12pcs)
8 8 LED Interface Board
9 Others (Screws, Cable, Rivet)

6
Total

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Component
Component Thickness
• Overall thickness of UN46EH5000F is ____mm, of these, LCD Module is ____mm
• Low-cost Direct type BLU-adopted TV requires the separation distance of at least ___mm from LCD Back Chassis to LCD Cell
Middle Cover
mm
Thickness(mm)
Component Component
Max
mm
Front Cover
SAMPLE
Power Board Display LCD Cell
LCD Back Chassis

mm
mm This sample is designed to help understand the composition of the report
Front Cover LCD and the type of description. Main Board
Back Cover
Back Chassis
Circuit Speaker Module
mm
SMPS
Wall Mount Bracket
mm
Wall Mount Bracket

Mechanical
mm Back Cover
Speaker Module

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Table of Contents
Overview
•
SAMPLE
• In-depth Analysis This sample is designed to help understand the composition of the report
– LED TV Back Light Unit
– 46EH5000F vs 32EH5000F
– Brightness
– Power Saving
• Appendix

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LED TV Back Light Unit
BLU Trend
• Unlike the products released by LG and Sharp in the past, recently released low-cost Direct type LED TV decreased the
number of LED, so the thickness of LCD Module got thicker
• Lowered the highest brightness from 400~500nit to 250~300nit to reduce the power-consumption
• Low-cost Direct type line-up is expected to expand from the current 32”/42”/46” to 50” or larger
Conventional LED LCD TV (Edge type BLU) Lower cost LED LCD TV (Direct type BLU)
30~35mm 50~70mm
SAMPLE
LED #: 32~
LED #: About 90 (H) (LED with Cap Lens)
About 60 (V)
(Source : Displaybank ‘LED/LCD TV LGP 2012’)

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Table of Contents
Overview
•
SAMPLE
– Net Material Cost Estimation
• Total Material Cost
– Profit Estimation
• Display Panel & BLU
• SET Profit Estimation
– Major Supplier
• Total Supply Chain Map
• Appendix

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Net Material Cost Estimation
Total Material Cost
Category US$ %
Array
Cell
Display
Module
Others
Sub-Total
Back Cover
Mechanical
Middle Cover
Stand
SAMPLE
Packing
Sub-Total
Bare PCB
Major IC
Main Board
Tuner This sample is designed to help understand the composition of the report
Others
Circuit
Power Board
OSD Board
Speakers
 Total cost of the product estimated to be US$_____
Others
 By part, Display Parts ____%, Circuit Parts ____%,
Sub-Total
Mechanical Parts ____%, and Accessory and other Part
Standard Remote Controller
____%
Etc
Others
Sub-Total
Total • Additional material and processing costs are added depending on the order of
manufacturing process for Array, Cell, Module of Display Part

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Profit Estimation
Display Panel & BLU
Category US$ % Category US$ %
Glass LCD Cell
Target
LED Package
Chemical, Others
Array Light Source Diffusion Lens
Array Sum
PCB / Others
Array Yield(%)
Hybrid Film
Yielded Array Total
Material Cost
BLU Sheet/Plate Diffusion Plate
Color Filter
Liquid Crystal Reflection Film
Material
Polarizer Chassis
Cell Others Mechanical Mold Frame
SAMPLE
Cell Sum Others
Cell Yield(%) Mechanical Front Frame
Yielded Cell Total
Sub-Total
Drive IC / T-Con / Other IC
Processing Cost
Drive Board
Bare PCB This sample is designed to help understand the composition of the report
Others and the type of description.
Sub-Total
Sub-Total
 CMI Open Cell-applied product, manufactures
Labor Costs
Module by receiving only Cell, not Module form
Processing
Depreciation Cost
O/H,R&D  Module manufacturing is estimated to be done by
Sub-Total Chilin plant in China
SG&A(3%)
Total Cost
Cell Price
Profit
Profit Ratio(%)

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Profit Estimation
SET Profit Estimation
 UN46EH5000F U.S. market sales price is US$599
US$ %
Display Parts
(as of July, 2012)
Circuit Parts
Mechanical Parts
 UN46EH5000F is diffusion product; manufacturing
Etc.(Accessory) Parts
margin is ___% of sales price
Net Material Cost
Manufacturing
Etc.(CKD Pack+Tax+Freight+Loss+H/C)
 Samsung Electronics Consolidated Brand Profit is
Total Material Cost
US$____, ____% of sales price
Manufacturing O/H
SAMPLE
Manufacturer Margin
FOB
Freight + Insurance + Handling & Land
CIF/CNF
Distribution O/H This sample is designed to help understand the composition of the report
Distribution
Duty/Procedure
Distribution Margin
EX-HUB
Marketing O/H
Marketing Margin
Net Dealer Price

Marketing
Sales Deduction
Average Dealer Price
Dealer Margin
Average Retail Price
Consolidated Brand Profit (Brand Total)

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Major Supplier
Total Supply Chain Map
Total Part Supplier
Liquid Crystal Polarizer Glass Glass
Main Processor
, Brand
Main Board
Memory
Bare PCB LCD Cell Source Board
EEPROM
Stand PWM
Timing Controller Driver Board Driver IC
Photo Coupler Audio AMP

VCOM
SAMPLE
Bare PCB
Back Chassis
EEPROM Assembly Power Switch RS-232
Mold Frame
Connector Display Module Power Board MOSFET DC-DC Converter
Diode
Hybrid Film LDO
Speaker Module RCU LVDS Cable

Capacitor
Diffusion Plate Tuner
LED Bar
AC INLET
Reflection Sheet Connector
Diffusion Lens Connector LED Package Thermal Pad
Semi-finished
Product

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SAMPLE
Samsung UN46EH5000F Structure & Cost Analysis
End of Report
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36
Table of Contents
Overview
•
SAMPLE
• Appendix
– Mechanical
– Circuit
– Display
– Major Supplier

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Major Supplier
SAMSUNG Electronics
2012 1Q Revenue • (billion) $ 39.92

Founded • Jan, 1969
2012 1Q Profit • (billion) $ 4.45
2011 Revenue • (billion) $ 146.76
Headquarters • Seoul, Korea
2011 Profit • (billion) $ 14.45
Employees • 2011 Employees 170,000 Web Site • http://www.samsung.com/sec/
• TFT-LCD Market Share Market Share

• OLED Product Competitors Year
by Samsung by Competitors
SAMPLE
• Flexible Display
• Notebook DRAM 41.60% Hynix 23.40% Q2 2011
Major
• TV NAND Flash 41.60% Toshiba 28.70% Q2 2011
Product
• Mobile Phone
Large Size LCD Module 26% LG Display 25.90% Q3 2010
• Tablet PC
• Printer PDP Module 36% Panasonic 38% Q1 2010
• Digital Camera
AMOLED 98% LG Display, CMEL 0.5~1.5% Q2 2010
Lithum Ion Battery 18% Sanyo 20% Q2 2010

• Samsung Mobile Display
• Samsung SDI LCD Monitor 18.00% LG 12.70% 2010
• Samsung SDS Printer 18.40% HP 38.60% Q3 2009
• Samsung LED
TV(LDC, PDP, CRT) 24.00% LG Electronics 18.90% Q2 2010
• Samsung Electrio-Mechanics
• Samsung Techwin Refrigerator 40% Whirlpool 30% 2010
Subsidiary • Samsung Everland
Mobile Phone 22.60% Nokia 27.30% Q3 2011
• Jeil
• Hotel Shilla Digital Camera 11.70% Canon 18% 2009
• S1 Smart Phone 23.80% Apple 14.60% Q3 2011
• Samsung Heavy Industries
• Samsung Medison Application Processor 67% Texas Instruments 17% Q3,4 2011
< Source : Wikipedia>

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Major Supplier
MAXIM-IC
2011.06 Revenue • (billion) $ 2.47

Founded • 1983.4
2011.06 Profit • (mil) $ 489
Headquarters • 미국 2010.06 Revenue • (billion) $ 1.997
2010.06 Profit • (mil) $ 125

Employees • 2011 Employees 9,300
Web Site • www.maxim-ic.com
• Amplifier and Comparators
• ASIC Design
• Audio
SAMPLE
• Automotive
Major • Filters
Product • LED Lighting and LCD Display
• Memory
• Microcontrollers
• Power and Battery Management This sample is designed to help understand the composition of the report
• Sensors and Etc and the type of description.
Etc • NASDAQ

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Mechanical – Package (TV)
SAMPLE

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Mechanical – Package (TV)
SAMPLE

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Mechanical – Stand
SAMPLE

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Mechanical – Front
SAMPLE

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Mechanical – Bezel
SAMPLE

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Mechanical – Back
SAMPLE

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Mechanical – I/O connectors
SAMPLE

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Mechanical – Layout
SAMPLE

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Circuit – Main board
SAMPLE

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Circuit – Main board (Major ICs)
SAMPLE

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Circuit – Power board
SAMPLE

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Display – Drive Board
SAMPLE

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Display – TFT Cell
SAMPLE

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Display – Back Light Unit (Hybrid Film – Micro Lens)
SAMPLE

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Display – Back Light Unit (LED Package)
SAMPLE

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Accessory –Remote controller
SAMPLE

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About Displaybank
Teardown Reports - New Reports
[Tablet PC & Smart phone]
•BARNES & NOBLE 7” Tablet PC NOOK Color Structure and Cost Analysis
•Apple iPad 2 Structure and Cost Analysis
•Apple iPad 1 Structure and Cost Analysis
•Motorola 10.1" Tablet PC XOOM Structure and Cost Analysis
•Samsung 7” Tablet PC Galaxy Tab Structure and Cost Analysis
•Apple iPhone 4 Structure and Cost Analysis
•Samsung 10.1” Tablet PC Galaxy Tab Structure and Cost Analysis
•Apple iPhone 4S Structure and Cost Analysis
•Amazon Kindle Fire Structure and Cost Analysis
•BARNES & NOBLE 7” Tablet PC NOOK Tablet Structure and Cost Analysis
•Samsung 7.7” Tablet PC Galaxy Tab Structure and Cost Analysis
•Apple New iPad Structure and Cost Analysis
•Samsung Galaxy Note Structure and Cost Analysis
•Samsung Galaxy S3 Structure and Cost Analysis
[TV]
•Samsung 3D Smart LED TV UN46D7000LF Structure and Cost Analysis
•LG Electronics FPR 3D LED TV 47LW5700 Structure and Cost Analysis
•Toshiba Non-Glasses 3D LED TV 20GL1 Structure and Cost Analysis
•LGE 15LE9500 vs. SONY XEL-1 Structure and Cost Analysis Comparison
•3D TV Structure and Cost Analysis Comparison of 3 Major TV Makers
•LG Electronics 3D TV '47LX6500' Structure and Cost Analysis
•Sony 3D TV 46" KDL-46NX710 Structure and Cost Analysis
•Samsung 3D LED TV UN46C7000WF Structure and Cost Analysis
•Samsung 3D LED TV UN46ES8000F Structure and Cost Analysis
•Samsung LED TV UN46EH5000F Structure and Cost Analysis
[Monitor]
•BenQ 18.5"/21.5" LED Monitor GL930/GL2230 Structure and Cost Analysis
•LG Electronics 23" LED Monitor E2350V-PN Structure and Cost Analysis
•LG Electronics 25” Glasses Free 3D LED Monitor DX2500 Structure and Cost Analysis

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About Displaybank - Global Operations
• Global leader in Display industry research and consulting services

• With over 10 years of industry-wide research experience, Displaybank provides market intelligence as well as technical research to industry leaders
• Besides end-user market, especially strong in the Component/Material research that is basis of the overall display industry
• Headquartered in Korea, the region known as the leader in display industry, Displaybank operates regional offices in Japan, China, Taiwan and the US.
CHINA (Beijing, Shenzhen) TAIWAN (Taipei) JAPAN (Tokyo) USA (San Jose)
E-mail: china@displaybank.com E-mail: taiwan@displaybank.com Tel: +81-3-5521-5088 Tel: +1-408-432-5046
Fax: +81-3-5521-5089 Fax: +1-408-432-5080
E-mail: japan@displaybank.com E-mail: usa@displaybank.com
KOREA (Bundang) ▶▶ Headquarters

8F 801, Korea Design Center 344-1 Yatap-dong, Bundang-gu, Seongnam-si, Gyeonggi-do, Korea, 432-954
Tel : +82-31-704-7188, Fax: +82-31-704-7187
E-mail : displaybank@displaybank.com
Representative : CEO Peter Kwon

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About Displaybank - Research Coverage
{ }
PANEL / MODULE Shipment Trend & Forecast SET
• LCD Panel Price Trend & Forecast • TV
• PDP Module Supply/Demand Trend & Forecast • Tablet
• OLED Panel • e-Reader
Cost Comparison/Analysis • Notebook
• Tablet PC
Supply Chain Analysis
• Public Information Display
Line Status Analysis by Maker

COMPONENT / MATERIAL Corporate Analysis and Investment Trend NEW TECHNOLOGY
• LED Development Strategy by Maker • Flexible Display
• Polarizer • 3D Display
• BLU Roadmap Analysis by Maker • e-Paper Display
• Touch Panel Tech. Trend and Analysis • Transparent Display
• Wet Chemical • Graphene, CNT
• Organic Materials
• Metal Layer Patent Analysis
• Driver IC
• Glass Teardown Analysis
• Color Filter (Product Structure & Cost Analysis)
• Optical Films

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In-Depth Report

Displaybank Co., Ltd.

Category Major Components

Array Array Processing Cost, Material Cost, Yield, etc

Cell Cell Processing Cost, Material Cost, Yield, etc

Module-Driver Board Bare PCB , Timing Controller , VCOM Generator , etc

Module-Source Board Bare PCB , Driver IC , etc

Module-Back Light Unit Optical Film , Light Source , etc

Back Cover, Label

Middle Cover Middle Cover , OSD Button Knob

Main Board Main Processor, SDRAM , FLASH Memory, etc

OSD Board 5 tact switch , IR LED , Light Sensor , Connector , etc

Speaker Module Speaker Housing , Speaker Unit , Cable

Others Cables , etc

Packing Box , Cushion pad , etc

Accessory RCUs , Smart Receiver , 3D Glasses , Manual , Cables etc

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Array Yield(%) Array Process Yield

Liquid Crystal ④ Cost of Liquid Crystal Input in Single Panel

Cell Yield(%) Cell Process Yield

Module Yield(%) Module Process Yield

Labor Costs Direct and indirect labor cost

Depreciation Cost Depreciation and the type of description.

Total Manufacturing Cost

SG&A(5%) Total Manufacturing Cost - Depreciation Cost

Total Cost Sale management cost, estimated to be 5% of the selling price

Module Price ④ Liguid Crystal ⑤ Polarizer

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◈ Description of Cost Table (Back Light Unit)

LED Package Light Source

BLU Sheet/Plate Diffusion Plate Diffusing of light source

Mechanical Front Frame Front Cover

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Display Parts LCD Module prices

Circuit Parts Sub total of Circuit

Total Material Cost

Manufacturing O/H Labor/Overhead, Warranty, etc

Manufacturer Margin SAMPLE

CIF/CNF This sample is designed

Net Dealer Price

Average Retail Price

Copyright© Displaybank. Copyright©

Copyright© Displaybank. Copyright©

Copyright© Displaybank. Copyright©

TV BLU Demand Forecast by BLU Type(Edge/Direct LED,CCFL)

(Source : Displaybank ‘Large-size LED BLU/BLU Industry Analysis’ June.2012)

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Micro Dimming Ultimate Pro Standard

Connect Share Movie O O O O O O O O O O

WiFi Built-In O O This sample

Dual Core Processor O O O

Smart Touch Remote O O

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Copyright© Displaybank. Copyright©

SAMPLE Weight 14.0 kg (with Stand)

Input / Output Audio : S-PDIF(1)

Interface : USB(1) , EX-Link(1)

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This sample is designed to help understand the composition of the report

RCU : Remote Control Unit

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Component Maker Category Cost(USD) Rate(%)

Stand Display Module

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