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Product Manager @ Lenskart

About this role: Product Management

The person in this role is expected to be highly observant, thorough in understanding of process &
details; translating them into clear problem statement.
Post understanding the problem one is expected to use following tools to dissect and come to the right
solution:
• Continuous observation & motion study (Where needed) to identify various steps in process
• Use of tools like Value stream mapping & Material flow diagram to identify process
• Redesigning of the process
• Designing specs for development team to implement the process and ensure adherence
• Working with development team to identify the fastest route to implementation
• Doing QA with QA team and using thoroughly laid out test cases
• POC for the process on shopfloor
• Scale up & change management
• Measurement of success
• Iteration till we reach success criterion

The person must be passionate for Supply chain processes, and interested in building backbone for fast
growing startup where scale up happens as step change rather than gradual progression. Ability to
comprehend complex supply chains is a must, as Lenskart is fully vertically integrated and has
Manufacturing, warehouse, lab and logistics as part of its Supply Chain Operations.
Product Management at Lenskart
The person will be managing the Lenskart 's products and primarily be responsible for ensuring that
the product is aligned with the short term tactical and long terms strategic goals of the company. You
will be working with an experienced team of engineers, content writers, animators and designers to take
the product through multiple successful releases.

The following crisply defines our philosophy of Product Management and describes our "Ideal Product
Manager"

1. Your product strategy and vision are most effective when they are substantiated with real
user interactions and data analytics
2. A list of 10 items for the next release with a clear sense of priority will go a long way to ensure
that the release is both effective and on-time
3. While working closely with Engineering, Content developers and other product managers it is
crucial to identify dependencies early on for a smooth release
4. You know from the bottom of your heart that a PRD that speaks out the user’s needs and
wants is the best way to ensure internal buy-in and super high productivity levels
5. A simple annotated wireframe is much better than a 5 page PRD
6. A PRD that is more than 5 pages will not be read
7. A feature no matter how great it sounds, is a true success only when it can be measured
8. Not all your features will be a runaway success and will need constant fine-tuning on an iterative
basis
9. In spirit, you are the CEO of your product

Person’s Specifications:

1. Passionate about building products in the internet and mobile space, demonstrated either
through your last job or outside of work as a hobby or part time activity
2. Strong sense of usability and information architecture
3. Exceptionally motivated about making a measurable impact on the end user
4. Experience in building products in the consumer internet or mobile space.

Competencies: -

• Entrepreneurial thinking mindset: Self-motivated and self-directed with an ability to think


innovatively.
• People Management: Ability to lead, manage & develop large teams in a fast paced environment
• Passion for Results: High degree of commitment with bias for execution excellence
• Customer Focus: Ability to design processes, systems & create an environment for enabling
customer delight.
• Superior analytical, evaluative, and problem--solving abilities.
Assignment

Assignment is related to Stock Replenishment System for 500+ stores via central warehouse for display
stock.

There is central warehouse which has 10,000 SKUs of


eyeglasses (products), spread across total 10 lacs quantity
worth Rs 40 Cr.

There are 500+ stores each with 1000 eyeglasses. How


would we replenish all these stores?

How model works:


• Eyeglasses shipped from central warehouse are
used as display stock at store
• When customer comes to store they try out these
glasses and then select a SKU
• Basis of their selection order is taken
• Order flows into warehouse management system
from where it is fulfilled to customer’s home

Questions to be answered:
• How to decide what to send to which store
• When and how much replenishment should be done
• Should this be pushed by central warehouse, or ordered via stores
• For managing this what will be the mockup of system which will be designed

Deliverables:
• Mockups of system to be used for managing the model
• Model of what parameters are important and to be considered (on basis of assumptions)

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