PEOPLE MEDIA refers to persons that are involved in the use, analysis, evaluation and production of media and

information

TYPES of PEOPLE MEDIA

A. PEOPLE AS MEDIA - they are the MEDIA itself. The person serves as the medium for another person to learn or
acquire new knowledge

People as Media
1. Opinion Leaders - is a leader for a certain group who gives details and information to lesser
active persons in the group

2. Citizen Journalist - People without professional journalism training that use the tools of modern
technology and internet to create, augment or fact-check media on their
own or in collaboration with others
3. Social Journalist - Journalist that uses social media to make their content available to more people.
4. Crowdsourcer - the person who obtains needed services, ideas, or content by soliciting contributions from a
large group of people and especially from the online community.

CHARACTERISTICS OF SOCIAL MEDIA

1. Individualized
2. Connects with friends and people
3. Uploads content in real time
4. Enables conversations (both private and public)
5. Provides tracking (history and threads)

FORMATS of Social Media

1. Relationships / Social Network
2. Micro-blogging
3. Special Interest Network
4. Media Sharing
5. Collaborative News
6. Discussion Forums
7. Buying / Merchant Sites
8. Virtual Worlds (mostly games)

ADVANTAGES AND LIMITATIONS of using social media in the following areas:

1. Relationships
2. Entertainment
3. Learning
4. Recognition
5. Career Progression

B. PEOPLE IN MEDIA - they are the people behind another form of media. They use other forms of media such as
text media, visual media, multimedia, etc. in disseminating information and imparting knowledge.

TYPES OF JOURNALIST BY MEDIUM

Print Journalists -
Photojournalists – combination of photography and reporting, where a story is told through visuals photographs and
sometimes video footage.
Broadcast Journalists –
example: NOLI DE CASTRO, KORINA SANCHES, MIKE SANCHES, MEL TIANGCO, DJ CHA-CHA, DJ TOM
Multimedia Journalist- KRIS AQUINO, BOY ABUNDA

LET’s try this one OUT:

Say “PAM” if it is People As Media else “PIM” if it is “People In Media”

1. SHS Teacher
2. Blogger
3. Radio Anchors
4. Professor
5. Convention Speaker
6. News Reporter
7. YouTubers
8. Priests
9. Movie Directors
10. Rally Leader

CHARACTERISTICS OF PEOPLE MEDIA

Tech Savvy - proficient in the use of technology, especially computers

Credible - able to be believed, capable of being believed; plausible. Worthy of confidence; reliable.
Flexible - knows how to use a range of technology; able to change or to do different things Charismatic - appeals to the
senses of different people
Updated - in the know of the latest information
Articulate - expressing oneself easily in clear and effective language