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Documenti di Professioni
Documenti di Cultura
I INTRODUCTION
IV
BIBLIOGRAPHY
LIST OF CHARTS
CIIART PAGE
TITLE
NO. NO.
3. 4 0rganizational Chart 1 3
4. 1. 1 Production Dept. Structure 1 5
4. 1. 2 lov e Production Unit Workflow
18
4. 2. 1 HR Dept. Structure 19
4. 3. 1 Finance Dept. Structure
25
INTRODUCTION
1.1 INTRODUCTION
The internship training was intended to provide exposure to the trainee and bridge the gap
between theory and practice. The study only covered a few departments of Safecare Rubber
Products Pvt. Ltd. The study was mainly conducted to understand the functions, processes
and procedures of different departments of the company.
1. 4 RESEARCH METHODOLOGY
This was a descriptive study conducted mainly to familiarize with the activities, processes,
policies, programmes, and procedures followed in the firm. The study is made personally visiting
the company at CSEZ, Kakkanad. The data were collected through various methods. The
methods adopted mainly are:
1. Primary data
2. Secondary data
Primary Data : Primary data was collected through discussion with the Manager,
various department heads, officers and employees.
Secondary data: Secondary data for the study was collected from both internal and
External sources. Internal records like annual reports, office records etc. Are used for
collecting relevant information for the study. The external data was obtained from
other published sources like internet, magazines etc.
INTRODUCTION
Medical gloves are disposable gloves used during medical examinations and
procedures that help prevent contamination between caregivers and patients. There are two main
types of gloves: exam and surgical. Safecare Rubber Products Pvt. Ltd., Kochi which comes
under the medical glove industry produces both these types of glove. In this chapter, the details
regarding global scenario, Indian and state wise scenario of the medical glove industry are
explained.
GLOBAL SCENARIO
In 1980 William Stewart Halsted was the first to use sterilized medical gloves when
he was at Johns Hopkins university. With the participation of germ theory Halsted was using the
carbonic acid introduced by Joseph Lister to sterilize his hand and nurse s hand. She was
sensitive with chemical and it was damaging the skin on her hand. So he asked the Good Year
Tyre and Rubber Company if they could make glove of rubber that can be dipped in carbonic
acid. The disposable latex medical gloves were manufactured in 1964 by Ansell. Today modem
techniques, electronics and innovation have led to a competitive, low priced gloves industry
offering almost any type of gloves a person could desire. With its low cost labor base, China has
come to dominate the glove industry. USA, India, Japan and China become leading producers
due to their cheap labor supply, which is an important factory of glove industry. About 6150
countries are producing latex gloves.
The world market for examination gloves is over 18. 5 billion per annum and that of
surgical gloves is 2. 3 billion pairs per annum. About 60% of the world market demand is
supplied by Malaysia and 30% by Thailand. The balance of 10% is shared by other countries
with an Indian share nearly at 0. 5%.
Glove industry has become an industry in 1834, when the glove cutting die was
invented in France. The advancement of medical technology has caused better awareness on then
usage of gloves for prevention. Worlc1 over there was a sudden spurt in the demand of
disposable gloves. Glove made of natural latex have a better feel and sensitivity and they have a
breathing property which makes it preferred over gloves made of nitrite, vinyl and other
synthetic materials. The price factor also favors natural latex gloves. The nearest cheapest
alternative i.e. nitrite glove cost over two to three times of natural rubber gloves.
INDIAN SCENARIO
India is the fourth largest producer of natural rubber and second largest in world
consumption. With around 6000 units comprising 30 large scale, 300 medium scale and around
5600 SS1ltiny sector units, manufacturing 35000 rubber products, employing 400,00,000 people,
including around 22000 technically qualified support personal, with a turnover of 200 billion and
contributing Rs. 40 billion to the national exchange through taxes, duties and other levies, the
Indian rubber industry plays a core sector role in the Indian national economy. The wide range of
rubber products manufactured by Indian rubber industry comprises all types of heavy duty earth
moving tyres, automobile tyres, tubes, automobile parts, footwear, belts, wires, etc. The products
manufactured also cover hi-tech industrial items.
According to the Federation of Hotels & Restaurant Association of India, more than
17 million work in the hospitality sector in India. This number in the organized sector shows that
the use of gloves is widespread. The demands for industrial gloves are quite large in India, where
there are 31. 15 million micro, small and medium enterprises which employs 73. 2 million
persons, according to MSME Ministry. They contribute 45% to country's industrial output and
40% to the gross domestic product. Engineers, technologist, technicians and shop floor workers
in the factories raise substantial demand for industrial gloves.
STATE SCENARIO
The raw material for glove industry is rubber. Kerala is a state, which is rich in that
raw material. 5460 companies are producing latex gloves in the state. Kerala with a total area of
3. 80 lakh hectares are under the rubber cultivation and an annual Production of 3. 70 lakh tones,
production over 90% of India's natural rubber of the total area, 92% is represented by small
holdings with an average area of around 5 hectares. A sound network of intermediate rubber
units engaged in rubber compounding, crumb rubber manufacture etc. Exist in this “Gods Own
Country”.
CHAPTER 3
PROFILE OF SAFECARE RUBBER PRODUCTS PVT. LTD., KOCHI
INTRODUCTION
Safecare Rubber products Pvt. Ltd., Kochi is a surgical and examination Glove
manufacturing company situated in Cochin special Economic Zone, Kakkanad, Kochi. More
details regarding the company-are, as follows:
Safecare Rubber products Pvt. Ltd. plays a vital role in the economic
development of Kerala being one of the leading manufacturers in the state.
Safecare subscribes to philosophy “Quest of Excellence “which ensures that
its customers receive not only good quality products but also excellent
service.
Safecare believes in cost effectiveness through effective operations, timely
delivers and prompt correspondence.
A 100% customer satisfaction through quality management is primary motto.
The "Quest for Excellence” has earned the prestigious IS0 9001 : 2000
certificate from TUV Suddeutschland, Germany and registration of factory
with US FDA-51OK.
The sterline and non-sterline products are CE certified.
Indian Rubber Board has examined the gloves and confirmed that surgical
and examination gloves meet AST MD 357 and D 358, EN 455 standards.
Safecare rubber products pvt. Ltd. was registered on 26th may, 2006. It
started its production during the year 2006. The company is situated in
Cochin Special Economic Zone (CSEZ), Kakkanad, Kochi. So it is very
essential to analyze the benefits enjoyed by a firm operating under the Special
Economic Zone (SEZ). The government of India announced the introduction
of Special Economic Zone in April 2000 to achieve the objectives like
Generation of additional economic activity
Promotion of exports of goods and services
Promotion of investments from domestic and wing sources
Creation of employment opportunities
Development of infrastructure facilities
The SEZ Act was passed by parliament in May 2005. on the part of the SEZ, the
government has converted 8 Export processing zone located at Kandla and Surat (Gujarat),
Kochi (Kerala), santa cruz(Mumbai-Maharashtra), Falta (west Bengal), Madras, Visakhapatnam
and Noida into special Economic zones.
The benefits enjoyed by a firm operating under special Economic Zone are stated below:
100% income tax exemption for a block of 5years and an additional 50%
tax exemption for 2years thereafter.
100% FDI in the manufacturing sector permitted through automatic
route barring a few sectors.
No import license requirement for item reserved for the SSI sector
Exemptions for customs duties on import of capital goods, raw materials,
spares etc. For the SSI sector.
Exemptions from central duties on procurement of capital goods, raw
materials, consumables, spares etc. From the domestic market.
The products manufactured in Safecare are pre-powdered and powder free latex,
examination and surgical gloves. The raw materials and equipment used are latex, sulphur, terric,
powder free chlorinating machines, tensile tester, air nozzles and physical dimension testing
equipment. Its products are exported to Europe, African countries, Latin America etc. It is
registered under Factory's Act under Section 2 m (i)/2 m (ii). The company’s investment in Land
and Buildings is 501akhs and Plant and Machinery is 114lakhs.
Safecare subscribes to philosophy Quest for Excellence “which ensures that its
customer received not only good quality products but also excellent services. The Quest for
Excellence” has earned the prestigious IS0 9001: 2000 certificates from TUV Suddeutschland,
Germany and registration of factory with US FDA-51OK. The sterline and non-sterline products
are CE certified. Indian Rubber Board has examined the gloves and confirmed that surgical and
examination gloves meet AST MD 357 and D 358, EN 455 standards.'
The mission of SAFECARE is to place the issues of safe healthcare provision on the agenda in
resourses
ct\11str nints.
ISION
Thc v ision or Snfccnrc is to bccumc thc lc;ltling intcmntitln1l cxp t lbmm tbr
snk hL'nltllcnrc pruvisiun in rcstlurcc rustr lctctl cttings stlppoltctl thn)ugh pertinent
110[-ittiunnl research.'
-\
THL · unlinu monitor ing system ul thL · 11\ctL1ly L'lls\ires that nll tire rHw mnturinls
uscLI Ibr prl)tluctiun mcuts thu spL'ciliL'ltiun scT by thc Q. C dcpnrtmen[ ol-th¢
tirctory.
Thu gloves are prlJduccu using pr oprictarv latex fommlation intl proccsscd at
the manulhcturing hcilitics zlt Cochin Special Econtnnic Zone (CSEZ) under
thc strict vigilance ut'ouF q. C. Team.
Gloves are 100°16 inspcetctl to c11suru that tht · y meut nnu exceed international
spcei tication.
chluri naturs.
All w orker 5 are mctlically examined and tire given continuous training by in
hLmse faculties ils well as outsitle agencies,
\
Good manufacturing practice ensures an excellent quality product from the
fac tory.
The product from our factory at Plot No. 19 CSEZ, Kochi qualifies US FDA
510 K specifications,
Kochi is known for its finest nahlral harbour and has an airport which
Mcilitates speedy exports and imports.
V OMPETITORS
The company is off ering lw price for the products compared to the other
competitors.
The price of examination and surgical gloves is mainly depending upon the
price of the latex. So the demand of the latex fixes the price of the gloves.
By analyzing the price of the competitors the company fixes the price with
special offers and diff erentiated packaging system to the clients.
The Safecare products are physically similar but are diff erentiated on the
quality of the products.
.-',
The main competitors are Greenlife Surgical and Orient Rubbers.
In the Indian market 35% of the share is from Safecare. In the export market,
company focuses mainly on US, Latin America, Europe, Af rican countries and UAE.
10
Stage 6 : Material issue
Stage 7 : payment of raw materials (by commercial department)
Stage 8 : Payment voucher and cheque
M PRODUCT PROFILE
Safecare Rubber proclucts pvt. Ltd, started its production during the year
2006. The company is situatecl at CSEZ, Kochi. The annual turnover of the company
is Rs. 460 lakhs. Now the company mainly deals with export marketing rather than
with the local market. The Safecare gloves are mainly exported to US, Latin
America, Europe, African countries and UAE.
Safecare Rubber Products Pvt. Ltd. product range includes powder free Latex
examination gloves, powder free low-pro tein Latex examination gloves, pre-
powdered examination gloves, powder free, powder free Latex surgical gloves, poly
coated Latex gloves and general purpose Latex gloves. The gloves are produced using
proprietaiy Latex formulation and processed at the manufacturing facilities under the
stringent quality control norms set by the quality control department of the fac tory.
The manufacturing procedures are carefillly monitorecl at every stage to ensure the
highest qttality product. Gloves are 100% inspected to ensure that they meet anel
exceed international specification. The excellent facilities for 100% customer
satisfaction are the primary motto of the company. The protein content in the low-
protein powder free surgical/examination gloves is less than 35 microgram. With a
wide range of premium quality hanci protective gloves, Safecare offers high degree
ofprotection.
PRODUCT LINE
11
Production are Latex, Sulphur and Terric, powder free chlorinating machines, drying
machines, air nossils, tensile teste】-and physical dimension testing equipment. Most of
these items are imported from outside. The gloves are made through several
processes.
At the same time, gloves are macle for both hands with difkrent measlwes. At first the
gloves are washed in different tanks each containing nitric acid, water and hot water
(70-85 ° C). Then it is dippecl in a tank containing calcium carbonate, calcium nitrate
and terin. The gloves are washed in water mixed chlorine and dried on both sides. The
object of cloing this is to reduce power content I. e., calcium carbonate content must be
less as 2mg per gloves AST MD 357 for examination gloves. The gloves are put in
Leeding tank to remove umiecessary proteins. Again the procluct is heated with 130-
140 ° C. After that the workers will check for ensuring it out of defects like holes. The
workers change after each 15 minutes. The gloves are put in'Tumbling-A'tank for
making smoothness, non-sticky etc. Later, it is taken to ° De-Chalker room to remove
dust particles. The final product is packed which contains 2, 200pieces by weight in a
packet.
3. 2 0RGANIZATIONAL CIIART
INTROD UCT10N
of the structure.
12
CI-IAPTER 4
FLTNCTIONAL DEPARTMENTS
1. Production department
6. Marketing department
7. Purchase department
4. 1 PRODUCTION DEPARTMENT
14
4. 1. 1 DEPARTMENT STRUCTURE
PLANNING EXECUTIVE
S FIIFT-IN-CHARGE
WORKERS
chemiqals and other materials to achieve the planned output both in temis of
productivity and quality.
15
valeting, packing, sterilizing and dispatch. The development of suitable products and
standards are ensured with this consignment.
" Pump thc required quality ot'raw latex in to the cleanecl tank, add 10% KOri
solution acid 10% potassium laurate solution, 40% of chemical dispersion,
add carbital (1 : 1 carbital and water) add 15% water. oilute the compound
allow it for mahlration.
" The operators should ware safety goggles, mask and boots while handling the
chemicals. Fill the dispersers with specified water, add tamol, stir it for 5-10
minute, add sulphur, and continue stirring for 10-15 minute. The properly
mixed slurry can be Ieded after 1 hour.
QUALITY CONTROL
PURPOS E
PROCEDURE
The raw mater ials and components are ver ified as per supplier invoice anel for
any damagel deterioration during transport on receipt.
Details of inspection and testing are recorcled in the incoming audit report.
In the process section
16
'·
manager on daily basis nnd corrective and preventive action as per procedure
for "Corrective and Preventive Action ".
Lab tests are carried out for physical and chemical properties as per
sampling plan.
The test certificates and related documents issued are verified approved
by QA Manager.
company.
PROCEDURE
numbers.
17
Copies of technical agreement and validated process parameters are
issued to packing departments and QA lab for carrying out the
respective tasks.
Production manager will have to ensure that the product that are
manual.
W W__
5 ] curing oven
stripping
Online ©
Tumbling h,-ilization
Paclti ng
18
4. 2 HUMAN RESURCE DEPARTMENT
4. 2. 1 DEPARTMENT STRUCTURE
DIRECTOR
HR MANAGER
ASSISTANT PERSONNEL
19
thc procluct. This procedure is applicable for all areas where environmental control
and hygiene is critical.
PROCEDURE
The work areas and premises are designed and maintained as per the
relevant specifications. Controlletl environment areas are designed to have
temperature control, positive pressure and prevention of ingress for external
air.
Each work area lias separate place for keeping non-confomning products
pending recheck, scrap to be clipped of production tools and accessories,
material transfer equipment and cleaning devices, the material falling into
each category shall be kept in thc designated places.
The factory premises shall be covered by asphalted roacls and green turf s so
that dust generation from the open earth is kept to the minimum.
The work areas, storage area and premises ofthe factory shall be cleaned at
planed intervals.
The regular cleaning oF the production line, inspection line formers and
machinely shall be caiTied out by the respective operating personnel.
WELFARE NIEASURES
Leave facility
21
Medical facility
HEALTH MEASURES
The purpose of this p】 · ocedure is to establish a system for health of persorurel
who comes in contract with the product. The procedure is applicable for the entire
product manufactured by the company.
PROCEDURE
All the workers who are involved in the inspection of gloves are checked
TRAINING
PROCEDURE
22
Details of training imparted to each employee shall be maintained and the
evaluation from submitted to his/her superior.
R E C RU IT MENT
EMPLOYEE COUNSELLING
The employees in Safecare are given chances for counseling in every month
or/and when instructed by a qualified doctor. If the doctor finds anyone requiring
further counseling he will do it.
Coordinate and execute the welfare activities like meclical checkup, first aid,
provide uniform, counseling and accident claims follow up etc.
23
Preparation of housekeeping schedule and filmigation activ ities, pest and
rodent control
Assistant Personnel
LE/LVE PROCESS
SALARY DISTRIBUTION
The workers have a bank account the salary is transferred to bank account
4. 3FINANCE DEPARTMENT
decision. The departments dual w ith illl type or ilecoullts. Managing director is thc
head of the department. All fintnci\l trnns:lctions ur S;liLc:\ru iti-e dcilll by SBT.
24
4. 3. 1 DEPARTM ENT STRUCTURE
DIRECTOR
FINANCR MANAGER
ACCOUNT MANAGER
ACCOUNTANT
CASH IER
ASSISTANT
DEPARTMENTAL FYNCTION
Preparation of balance sheet and trial balance.
Finalization of accounts.
Budget preparation.
For perfect accuracy of the books of accounts trial balance and balance sheet
are prepared, thus it will help in the internal auditing purpose. It is been prepared
by assistant accol+ntant.
25
FINALIZATION OF ACCOUNTS
BUDGET PREPARATION
Future estimate of fimds necessary for implementation of activities that
contribute to the planning and allocation of funds for ftmds for various processes.
Budget is made on the basis of previous year's transaction and the cost of changes
of raw materials.
annual report are executed cor v ectly. It is done by the financial manager.
LETTER OF CREDIT
seller.
CAPITAL STRUCTURE
21, 100 equity share of Rs. 100 each, thus 2, 11, 00, 000/-is fillly paid up. If the
company needs to increase the issue of shares then they need get sanction from the
register then only they can issue the shares.
26
SOURCES OF FUND
Share capital
WORKING CAPITAL
The main sources of working capital is from the tum over and at the same
time taking short term loan from the directors for meeting the revenue expenses.
Finalization of accounts
Verification of vouchers
AC C OUNTANT
Verification of vouchers
Bank co】Tespondence
27
CASHIER
Issuing cheques to each par ties as per the sanction of the manager
Reports to accountant.
A Grade', tvhich is the best under test conditions that is both physial
verification and test. They have many qualities like uniformity in size, skin free,
stainless, non-stickiness etc. The B Grade glove doesn't have all the qualities like in
the case of A Grade gloves. They have may minor defects like minute holes or soon.
They remaining gloves are rejected for dirt, oil stains and skim.
4. 4. 1 DEPARTMENT STRUCTURE
DIRECTOR
=l
FACTORY MANAGER
INSPECTION SUPERVISOR
PACKING SUPRRVISOR
WORKERS
28
DUTIES AND RESPONSIBILITY
sheet, BI records.
Ensure all the workers are adherence to personnel areas are cleaned and
housekeeping practices are maintained.
management.
Preparation of daily and monthly inspection and packing reports.
Maintain records of glove transfer to the stores.
SUPERVISORS PACKINGS
Ensure all the packing materia ls used are quality and details approved.
Maintaining records like sterilization logs and sterilization intimation.
Coordination and arrangement of sterilization logs.
29
SUPERVISOR INSPECTION
Updating of charts like contr ol charts nnd group eff iciency charts etc.
Duty aiTangement of workers attendance making.
4. 5 STORES DEPARTMENT
This department of Safecare maintains all records relating to the purchase and
sales. It maintains the recorder level and also see whether are processed at right one.
DEPARTMENT FUNCTION
Questionnaire foFmat are sent to the new vendors for obtaining tectmical
Sample are allocated from the new vendors and analyzed before approving
them.
Vendors of key service like sterilization, supply of bought out gloves etc. To
sign a technical agreement with Safecare.
The result of vendor rating is informed to the vendors with suggestion for
improving required
Based on the indent the stores departments review the indent and then
projects the consolidated requirements to General Manager.
After approval the purchase department either calls for quotation or places
purchase order after personnel enquiring with them. Orclers for purchase of low
value/non critical items are placed verbally or on telephone or by face in urgent
case.
31
N I ATERIAL RE-TESTING FUNCTION
If the raw materials are expired then it must be re-tested befoFe using those
raw materials for production.
The purpose of this procedure is to def ine the system for handling, storage
PROCEDURE
The raw materials are approved on the basis of actual tests done in the
laboratory or ion verification of the compliance certificate.
The packaging materials are approved on the basis of test done in the
laboratory.
The purchase procedure for machines spares and furnace oil shall be followed
by the maintenance departments.
Any material found not complying with the specification shall be segregated
and rehlmed to stores.
QA shall check the materials for all the required parameters, once for every
order placed.
STORAGE
The materials are received at the factory gate along with the relevant
documents.
32
The GNR is prepared if the supply is in order.
Material is rejected in case of any discrepancy.
The GNR is forwarded to qA/ laboratow quality checking along with the
approved carcls
The copies of the GNR are issued as per the distribution list printed on the
GN R.
The stock is updated by the storekeeper as approval of the GNR.
All materialsl items are stores and protected against any damage,
deterioration and misuse.
Posting the GR's and requisition slips to the ledger with valuation.
Reconciliation of packing materials sent for j ob works.
Ensure chemicals and gloves storage areas are against GMP guidelines and
procedures.
33
Any other work directed by the superior officer.
Reports to general manager.
4. 6 MARKETING DEPARTMENT
Safeshield India pvt. Ltd is the marketing division of the company. The
marketing department is headed by the Director of Safecare that is in charge of both
marketing and furance. The director is in charge of marketing department and he has
3 subordinates. The secretary is in charge of answering all customer queries and
carrying out all paper works and communications. The commercial manager is
responsible for the exporting and'shipping functions. The products are exported
through air and ship ways. By the road and railways the products are sold throughout
the country. Mostly the company is more concerned n exporting only. The general
nianager is responsible for the development of the product, brand, package etc.
4. 6. 1 DRPARTMENT STRUCTURE
MARKETING MANAGER
COMMERCIAL MANAGER
MA RKETING EXECUTIVE
ASSISTANT EXECUTIVE
STRATEGIES
The business attracts customers through online as they use a website which
* The firm sends sample and even overseas samples are being send to the
* The expenses for sending the samples are niet from the marketing budget
34
< · Reassurance is given to the customers.
*. Prompt supply and delivery as per the schedules.
MARKET COVERAGE
The Safecare Rubber products Pvt. Ltd. Markets their products to local
market as well as global market. The market they are mainly concentrated in
customers from hospitals. Agents are also buying the products from the Safe care
and resell to the other local buyers. The Safecare Rubber Products Pvt. Ltd. Is
mainly concentrated in export marketing. The products are exported through air
and ship ways. By the road and rail ways the products are sold throughout the
country. Its product is exported to Europe, African countries, Latin American
countries, Latin America and UAE.
STP ACTIVITIES
SEGMENTING
The Process of dividing a market into similar and meaningful groups is can
gloves. So the segmentation of market is done accordance with the customer needs.
The Safecare mainly concentrated in export marketing rather than local market. So
according to the buyer needs the segmentation is done in Safecare. They mainly
segmented the market on the basis of geographical location.
TARGETING
The State care mainly targets the customers from outside the countries. Their
main target customers are from European, Latin America and African countries.
POSITIONING
A Product carl exist only when it finds il place in the customers mind. The
main advantage of the Safecare prod Ltcts they have everlasting tlemaml anel
moreover their customers are satisfied w ith the quality of pro clue ts handled by the
company. The Safecare captured the minds of the customers by providing quality
35
of products with the low price.
The Unique Selling Proposition of the Safecare is depend upon the value of
the products. The value and usability of products creates the demand of the gloves in
the market. The main strategy of the company id finding the through online
lnarketing and the company is offering low price for the products comparing to other
competitors. The price of the examination and surgical gloves is mainly depending
upon the price of the Latex fixes the price of the gloves.
CORE COMPETENCY
The core competency is the result of a specific unique set of skills of
production techniques that deliver valtie to the customer. The company manufactures
thegloves of a single production line. The production flow is done with accordance
with several sequence. The competency gives the company to produce quality
products. The company grades the gloves on the basis of quality. A grade gloves
which is the best under test conditions with both physical verification and air test.
They have many qualities like unifomrity in size, skin free, stainless, non-stickiness
etc.
3C PROFILE
The 3C profile includes the coLnpany, customers and the competitors. The
Safecare Rubber Products Pvt. Ltd. Is mainly deals with customers from the
hospitals, industries and Agents. The world market for examination gloves is over
18. 5 billion per annum and that of surgical gloves is 2. 3 billion pairs per annum.
About 60% of the world market demand is supplied by Malaysia and 30% by
Thailand. The balance of 10% is shared by other countries with an Indian share at
nearly 0. 5%. The main competitors are from outside the countries like Malaysia anel
Thailand. The safe care faces the main competition for Examination Gloves h · om
Malaysia.
TYPE OF CUSTOMERS
" Agents are also buying the products and sells to other customers
The Safecare are producing mainly two types of gloves with superior quality,
available in sizes, made up of quality materials, highly efficient, extremely
hygienic, durable and reliable, registered with USFDA with ISO certification.
1) Surgical Gloves
37
demand of the product in the market. The demand of Gloves in the market is
increasing day by day if it is made up of with the natural Latex.
manner
CUSTOMER SATISFACTION
The company satisfies its custoLners through providing quality products. The
gloves are producecl according to the needs of the customers. The Safecare is also
providing separate packing system according to the needs and preferences of the
customers.
STRATEGIC PLANNING
38
The price of the latex.
indus tries.
GLOVES.
The remaining gloves are categorized asREJECTION.
The Safecare always have regular clients from hospitals within sta tes.
Through online marketing the Sakcare identiFies the customers with the help of
Safeshield. The Safeshield have the official website using for selling of the products
39
to the potential buyers. The selling process is only done receiv ing the advance
amount of letter of credit from the clients.
PRODUCT PROMOTERS
The Safecare rubber products private limited products with the help of
Safeshield India mbber products private limited. The Sak shield is the marketing
division of the Safecare and their proclucts are promoted ttuough online trading.
Through online marketing the company identifies the customers and the trading
COMPETITION
The company is offering low prices for the products comparing to other
competitors. The price of examination and surgical gloves are mainly depending
upon the price of the latex. So the demand of latex fixes the price of the gloves by
analyzing the price of the competitors the company fixes the price with special off ers
and differentiated packaging system to the clients the Safecare products are
physically similar but are differentiated on the basis of quality of the products. The
international standard and hygiene environment combined with sophisticated
machinery gives an edge cover other competitors.
The company fixes the target according to the demand of the product and the
price of latex in the market. The company always produces the gloves after receiving
the order from the clients. So depending upon the order the company tries to
manufacture the gloves within the specified time and Safecare always tries to keep
timely delivery after proper verification from the concerned department.
PRIMARY TARGET CUSTOMER
The primary target customer of the Safecare rubber proclucts private limitecl
is from the hospital sector because the demand of surgical nnd examination gloves
increased due to increase in the usage of the gloves in hospital sector. The company
also targets the pliamnaceLiticals, clinics, health, COSmetic inuustry, food processing
industry etc.
40
TARGET MARKET
The target market is decided on the basis of the need and preferences of the
Gloves in the market. The Safecare products are mainly used for a safety measure in
the hospital and related fields. So target marks is mainly concentrated on medical
sectors. The products are more profitable when it's exported to other countries rather
than selling in home country itself.
·. Evaluating the orders of special offers declared and finding whether orders
The Safecare erijoys the everlasting demand for the product because of the
wide spread use of products by various people in different segments. The strategies
implemented are mainly based on the demand oF the product because the price of
gloves is mainly depending upon the price of the latex. The company manufactures
the gloves on the basis of single production line. The production flow is done with
accorclance with several seqtlences. The competency gives the company to produce
quality products. Product nanking is the main strategy the company shoots up the
mind of customers. The product flanking means when a fimr markets its products
in various shapes and sizes in order to satisfy the diff erent custoLners. So in short
the strategies implemented by Safecare are
· Graded the product into 3 with differentiated price on the basis of quality
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INTERMEDIARIES OF TIIE CON · IPANY
The company mainly purchases the raw materials inthe form of latex,
chemicals etc. FOrner or molds are imported and certain imported chemicals
include Beveloide, Terric etc. which are impot-teel from Malaysia. Latex is mainly
pro cured from local suppliers which include St. Marypala, Kottayam, and
Chancellor Trade links. Chemical suppliers are from the outside the states. The
local chemicals suppliers include Associate chemicals, Surya industrial chemical,
SOUthern Minerals and Metals, Industrial Reagents chemicals from Cochin itself.
The outside state suppliers include sterling in Gujarat and progressive polymers in
Mumbai. The fbmace oil is purchasecl from bPCL. The company sells the products
directly to the clients without any intermediaries. Sometime agents may buy the
products and resell other clients.
A product can exist only when it finds a place in the customers mind. The
Safecare products they have everlasting demand and moreover their customers are
satisfied with the quality oF products handled by the company. The Safecare
captured the minds of the customers by providing quality of the products with the
low price. The Safecare products are physically similar bLit are categorized into
three on the basis of the quality. Safecare subscribes to philosophy'Quest tbr
Excellence"which ensures that its customer received not only goocl quality
products but also excellence services. Safecare believed in these ways the products
are positioned in the minds of the customers.
" PrncuFement of rlw materials tTum thc locll anil other (inc lmles outside the
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*. The products are manufactured by using powder free chlorinating machine,
there the gloves are packed and passes towards the clients.
" The commercial manager is responsible for the exporting and shipping
4functions.
" The products are exported through air and ship ways.
· > By the road and railway the prouucts are sold ttuoughout the company-
COMPETITIVE ADVANTAGE
The competitive advantage of the Safecare Rubber Products is by providing
quality gloves to market. The inte Lnational standards and hygienic environment
combined with sophisticated machinery, gives an edge over competitors. The
company grades the gloves on the basis of the quality. A Grade gloves which is
the best under test conditions with both physical certification and air rest. They
have many qualities like uniformity in size, skin free, stainless, non-stickiness etc.
The B Grade Gloves doesn't have all the qualities like in the case of A Grade
gloves. The remaining gloves are categorized in Rejection sector.
The Safecare always have some of regular customers within the state and
the company always fixes the price after considering
Miscellaneous expenses
So Safecare enjoys the benefit of successful selling of gloves by direct
The company always tries to produce the Gloves as per the demand of the
clients. The Safeshield encourages their clients to ask for specially designed
products as per their specific needs and preferences. While considering
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exporting, the safeshield changes product name accor ding to the client's wishes.
PRICING STRATEGIES
The company fixes the target according to the demand of the product and the
price of the Latex in the market. The company always procluces the Gloves after
receiving the orcler from the clients. So depend upon the order the company tries to
manufacture the products within the specified time and the Safecare always try to
keep timely delivery after proper verifications from the concerned departments.
There is no need of too much look on the price variations because the company
always has demand for the gloves and they are also enjoying the benefit of the
regular customers in the hand.
The Safecare are producing mainly two types of gloves with superior quality,
available in (small, medium large and extras large) sizes, made up quality
materials, highly efficient, extremely hygienic, durable anel reliable, registerecl with
USFDA with ISO Ce'rtification. The Gloves are mainly used for the safety
pu tposes, so the company is mainly producing the Gloves by considering the
Quality. Most of the clients are looking for quality conscious rather than the price.
Sakcare always produce the Quality Gloved with aff ordable price compilring to
other competitors.
CUSTOMER RELATIONSHIP
Safecare always tries to maintain a good relationship and the clients always
try to send the feedback through mails about the pl-oduct with good remarks.
Sometime the clients may send the details about the defectiveness of the Gloves if
it occurred. The Gloves may getdamaged easily if it is ilot carefillly examined and
transported. The function ot'the laboratory is to carefitlly look of the inspection,
quality control and take appropriate action whenever necessary.
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WAREHOUSE
The stores department uses a stores ledger to maintain stores details with
regard to both price and quality stored. The receipts and issues of materials are
recorded on a daily basis in a stock register which includes details like
Quality
Price
Date
Name of suppliers
BRAND FEATURES
The Safecare is mainly produces Surgical and Examination Gloves. The
brands are two kindsi. e. one for customers and other for safeshield.
PRODUCT DIFFERENTIATION
Due to the constant eff orts are able to produce the most qualitative range of
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Safecare has
production
" Encourages to clients to ask for specially designed products are per their
These features and facilities makes the products differentiate from others.
Due to the effective team work with online inspection the Safecare able to produce
the gloves with global standards.
activities.
The goods are produced only after receiving the orders with
Advance payment
Letter of credit
By receiving the advance amount or with letter of credit the Safecare will start
producing of gloves as per the orders. Safecare always tries to complete the
production process within the specifiecl time.
URGENT ORDER
The Safecare takes the urgent orders only after looking upon the current
production status. The Company takes the urgent orders by reducing the quantity
46
ordered and tries to give the order as per the date. Anyway the Safecare didn't
reject the urgent orders. They always tries to reduce number of quantity which the
clients ordered and tries to manufacture by compromising the time with previous
orders.
EXPORT ACTIVITIES
The Safecare Rubber Products are mainly deals with expo】t marketing rather
than with the local market. The Safecare are enjoys the benefit of export marketing
with numerous certifications. The Safecare are producing mainly two types of
gloves with superior quality, available in (small, medium large and extra large)
sizes, made up of quality materials, highly efficient, extremely hygienic, durable
and reliable, registered with USFDA with ISO certification. They enjoy the CE
IS0 9000-2001 and US TUV certification, which are very essential for procuring
export 1. Ights for foreign countries. The gloves are produced only after receiving the
order from foreign clients with confilmation of advance payment or with Letter of
Credit. The Sakcare gloves are mainly exported to US, Latin America, Europe,
African countries and U. A. E.
CUSTOMER FEEDBACK
The Safecare always tries to get feedback from the clients about quality of the ·
products and weather any damage of the gloves occurred. The Safecare always
tries to give a prompt delivery as per the schedule. So most of the clients give
queries about the product and the infomiation regarding the quality, usability and
mimber of defective gloves occurred.
4. 7 PURCHASE DEPARTMENT
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c}_."Ical., South minerals and metals, industrial R.. g.. Ts and chemicals from Kochi
it.. If. The outside state suppliers include st"h. g Chemicals in G, da. 1 and
p · . g""ive P. l)""in Mumbai. The furnace oil is p..cl""d from BPCL
PURCHASE MANAGER
ASSISTANT EXECUTIVE
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CHAPTER 5
SWOT ANALYSIS
CHAPTER 4-SWOT ANALYSIS
IN T R OD U C T I ON
After interacting with the department heads and the top management and
other staff s in Sakcare, a SWOT analysis of the organization was perfoiitied to
identify the strengths, weakness, opportunities and tlueats of the concern. The
analysis is as follows
STRENGTHS
WEAKNESS
O P PORTU NITI ES
Venture to the domestic market.
THREATS
Cost control.
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CHAPTER 6
The findings and suggestions regarding Safecare Rubber Products Pvt. Ltd. Are
as follows
6. 1 FINDINGS
6. 2 SUGGESTIONS
Proper training programmers and more research works may add tlp
production along with improve the quality of the product.
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Organization must go for modernization of technologies.
6. 3 CONCLUSION
Safecare plays a major role in the economic development of Kerala being one
of the manufachlring of gloves in the state. The firm has plans to venhlre into new
areas of export activity. Let's hope Safecare will grow and prosper to dominate
position in the state as well as country. Context of the globalize scenario, Sakcare is
earnestly pursing the idea of developing to an International Standard.
Tripathi P. C., Reddy P. N., princptes of Mahagemen t, 2012, 5th Edition, Tata
McGraw-Hill Company, New Delhi
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