TASK 1

Introduction
Zomato started out as a home project in 2008 in India and turned out to be the biggest food
aggregators in the world currently serving up to 24 countries worldwide. They work with people
and food chains in close context and provide a sustainable ecosystem.
Financial and Non financial data analysis for decision making
Zomato collects financial and non-financial data such as personal information including name,
date of birth, phone number, gender etc., preferences including language and time zone,
content including lists, followers, favorite restaurant, reservations, service names,
communication including messages between users, transactional information that includes
credit card information, payment modes, public posts like posts, likes, reviews and rating.
Information of people recommended with consent. They collect information via technology
using cookies, computer information, device used, location, web pages visited, activity of the
services, mobile phone tracked data and social media provided data. These data are critical to
decision-making process of the organization like;

 Customer feedback and queries

 Diagnose technical problems
 Provide resourceful ads and information through newsletters and other media
 Evaluate patterns to improve services within the network
 Generate data to conduct analysis about user pattern
 Allow participation of customers in areas required like contests and sweepstakes
 Information could also be used for legal reasons to track unethical actions or potential
threats
 Providing information to service providers to enforce their services
Data integrity and identifying of gaps

 Zip codes of most of the major cities are left unidentified.

 Gaps shown in latitude and longitude details of certain specific area codes. Only one or
two cities have latitude and longitude data.
 The country listing is not clear about what it defines.
 Less of no correlation between price listings.
 Repetitive data about the same outlet
 Locality data requires supporting column indicating neighborhood or major landmarks
 Currency column has data missing
 Highlights have an unidentifiable variable
 Delivery and takeaway data implies unreliable and unclear
 MAP BETWEEN BUSINESS FUNCTION AND DATA SOURCES

COMPANY WAREHOUSE

Google
analytics, Zomato
OpenX, media
Pubmatic, private limits
Double click

Zomato Data
Protection

DATA INFORMATION BUSINESS

SOURCES EXTRACTED FUNCTIONS
Customer support by
Cookies Personal answering questions
information like and providing
Web name, age, gender, assistance
Beacons phone number,
profile picture
Provide better content and
Communicati features by understanding
on Network Internet users
Data connection
Send communication
Data input by such as emails, calls,
Websites and newsletters and couriers.
cutomers hyperlinks
used
Display customised ads based on
preferances and conduct reseach
Third party like on by user based pattern
social media IP address

Notify about contests

Public data like and sweepstakes
comments and
posts Equipment used for
accessing services Billing, collection and
GPS data delivery detaisl