Product Strategy and Management | End Term Paper Proposal

Group B6 | IIM Udaipur | MBA 2018-20

Topic:

Transition of Automotive Industry from ICE to Electric Engines: Situational Analysis, Challenges & Way
Forward for Bajaj Auto

Identified Problem:

Government has been aggressively pushing for transition to Electric Engines. What should be the way
forward for Bajaj Auto?

Objective:

 To understand the challenges which could be faced by Bajaj Auto

 To understand if there is anything to be learnt from China’s transition to Electric Engines

Scope:

 Focus would be solely on the Indian Market

 Government’s stance and various policies rolled out (if any) would be studied
 Probable Challenges which Bajaj Auto could face in the future
 Learnings would be drawn from China’s ICE to Electric Engine Transition in recent times
 Attempts to suggest Recommendations for smoother transition, and future corporate
strategy, would be made

Expected Learning:

 Nature of the Indian Automotive Industry & Past Performance of Bajaj Auto
 Probable Effects of the change in Government’s policies on the various players of the Industry
 Reasons for successful transition from ICE to EVs in China
 Roadblocks/Challenges the players could face in successfully changing their Product Portfolio

Reason for Selecting the Topic:

Conventional Vehicle Manufacturers have recently expressed serious concerns over the aggressive
push by NITI Aayog to bring in EVs – calling the move “impractical”. The Automotive Industry is
witnessing a paradigm shift. Studying these changes, challenges, and the way forward would be
interesting.

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TO DO: -

1. Statement of Problem – Samar – From this protocol (1 page)

2. Background of company, its industry and its position – Varshika (2 page)
a. History of the company
b. Current and recent financial performance, market share etc
c. Recent current affairs of the company
d. Regulations – BS3 to BS4 to BS6 and others (5C Analysis a must)
3. The current situation – Abhisri and Awanish (3 page)
a. PESTLE Analysis of the company
 b. Government’s stance and various policies rolled out (if any)
c. Global Trends in Electric, Various Competitors present, Consumer Preferences etc
4. Understanding the situation and implications – Jay (3 page)
a. Probable Challenges which Bajaj Auto is facing
b. Electric Transition in China
c. How can Bajaj Auto learn from this, if any?
d. How should Bajaj Auto deal with the changing environment
5. Summary of Learnings – Awanish (1 page)

PPT by SAMAR

WRITE UP BY AWANISH