LO3 - Evaluation

Weekly blog updates are required, as with every unit. Please remember to
take photos/screenshots as you film/edit. You might find it easier if you note
down a record of what you did each day in a diary form.

Please use the following guidance to help you with each week.
THESE MUST BE COMPLETED IN DETAIL. INCLUDE IMAGES AND BE SPECIFIC!

Week 1 This week was spent on idea generation

What have you been asked to
do?
Why have you chosen this target
audience?
What two productions have you
decided to make? How do they
allow you to improve your skills?
How did the focus groups help
you to select your idea?
Are you on track for the week?
What work needs to be
completed for you to catch up?
We have been asked to create 2 productions one of
them being a short film and a music video we also
had to choose a target which was in-between 5-12
year olds and 25-40 year olds.
We choose this target audience as we thought it
would be easier to relate to this audience as many
people parents are in this age group and we could
ask them what we can do to make it relate to them
and not many people would know or have siblings
that young to help us.
We choose to do a short film and also a short film as
we thought that these 2 would be our best chance to
reach a good grade as we already know the skills
and the basics but doing it again will help us make
our skills better by helping us research how to make a
short film good and also research into short films to
get some inspiration from them.
They helped me by getting someone’s idea who is in
that age group and finding out what they like and
then putting it into my music video.
No
A bit more description to my idea

Week 2 This week was spent researching target audiences

What did you find out about your
target audience through your
secondary research?
We found out a lot about the people in our age
groups hobbies and what they like and by finding this
out it helps me generate and indea of what kind of
shots im going to add to my music video and short
film to make it relate to the people in this age group.
How will this help you in adapting
your idea to meet the chosen
audience?
How useful was interviewing
people from your chosen target
audience?
Was it difficult to get a large
response to your survey? How
could you improve the amount of
respondents for your FMP?
What have you found to be the
key things that you should be
targeting your audience with?
What makes this audience
different to the one you never
chose?
Are you on track for the week?
What work needs to be
completed in your own time?
Week 3
What genres have you chosen
and why?
What have you learnt from your
secondary research this week?
How will this influence what you
include in your productions?
What are the key conventions for
your chosen genres? What MUST
you include for it to be that
genre?
It will give us an idea of what kind of things we should
be adding into our music video and short film to help
us relate to the audience so that they understand the
productions.
It was very helpful as by interviewing them it gives us
an idea of whwta kind of things we can add into our
productions to help it relate to them.
It was quite difficult as we didn’t know many people
that are in this age group so for my fmp I will ask more
of my friend’s parents to answer my survey or be
interviewed.
This audience is different as I have never targeted
people this old for any pf my productions o it has
been hard to try and find out what I can add to my
music video to know what they will like which will end
up with them watching it
No
A bit more secondary research.
This week was spent researching codes and
conventions
We chose hip hop for our music video as this is one of
the most popular music genre and a lot of people
know it. For our short film we choose bullying as a lot
of people in this age group will have kids that are at
school that might witness bullying or get bullied.
I have learnt about the different kinds of things that
people in this age group enjoy doing with their spare
time.
It will influence us to add these things into our
productions as they will relate to our target audience.
 Watch documentaries
 Drink wine & beer
 Most went to university
 Active
 Eating out
 Online shopping
 Facebook
 Watch sport
 Record collection
 Coffee
 Books

Are you on track for the week?
What work needs to be
completed in your own time?
Week 4
What have you learnt from you
primary research this week?
What developments do you need
to make to your production for it
to meet these codes and
conventions requirements?
How did processing the results of
your research help you to
understand it thoroughly?
Are you on track for the week?
What work needs to be
completed in your own time?
Week 5
What did you learn from your
planning?
How will this be useful as your
production process continues?
What issues did you encounter
whilst planning and how did you
overcome them?
 Music
 Bills/House
 Children
 Cars
Yes
none
This week was spent researching codes and
conventions
From my primary research I have found out about all
what kind of scenes that I should add to my music
video and things that people from this age group will
like to see in our music video.
We need to make our production fit the codes and
conventions as the people in this age group watch a
lot of documentaries so we can add some shots of
the actor who is playing the dad sitting in the living
room watching tv, people in this age group also enjoy
drinking so in our short film we can add some shots of
the dad drinking either while he is watching tv or just
drinking.
They helped us understand what shots people would
want to see and what we can add into these shots to
make sure that our target audience will enjoy
watching it and also relate to it.
Yes
Adding a bit more writing to my primary research.
This week was spent planning your productions
From my planning I learnt about the type of shots we
are going to do and when and how we are going to
film our short film and or music video.
This will be useful to our production as we will know
exactly what we need to film and where and also
with who, by doing all the planning it will help us when
we start to film to keep us organized wit what we are
doing each week.
We didn’t encounter any problems when we were
planning as we already had an idea of who we were
going to have and what we were doing and when it

How much work did you
complete outside of the lessons?
Are you ready to film next week
and if not, what do you need to
complete to be ready?
Are your storyboards up to
standard?
Week 6
How did you find the filming
process?
Did you encounter any problems
during filming? How did you
overcome them?
After reviewing footage, what do
you feel you need to reshoot?
What new techniques from your
previous units have you tried to
use?
Are the locations you filmed at
suitable to your production?
Are you keeping up with your
production schedule?
What footage still needs
capturing?
Week 7
was quite easy to put it all in different documents such
as a props list.
I had to complete my last page of my story board this
week outside of lesson this consisted of drawing our
scenes and writing a small description under.
We are ready to film next week
Yes my storyboards have pictures of what is going to
happen with a short description and also with what
kind of shot it is going to be.
This week was spent filming
We found the filming process for our music video quite
easy we filmed all of our scenes quite well and they all
looked smooth.
The only problem that we encountered was that Toby
lost his sd card and I lost my usb stick so we had to film
all of our scenes all over again but I think that the re
filmed scenes were better than our original scenes
and I think this will make our short film better overall.
We don’t need to re film much, one scene we need
to re film is the scene of toby walking into his room.
We tried to use a lot of different camera angles in this
short film that we had learnt from our previous unites
in first year with some of these being tracking shot and
a few over the shoulder shots, I think some of our best
shoots were the b-roll where we used push and pull
focus to make some of the scene look better and also
used them as a sort of transition.
I think the locations are suitable as the bullying scenes
was in a class room and all the other scenes were in
the house where he is getting shouted and abused by
his dad.
We have kept up with our production schedule as we
have done everything that we said we would do in
our production schedule.
A few extra clips of toby boxing.
This week was spent filming
How did you find the filming
process?
Did you encounter any problems
during filming? How did you
overcome them?
After reviewing footage, are you
happy with what you have
captured?
Have the techniques you planned
on using turned out well?
Week 8
How are you finding the editing
process this week?
Have you encountered any
problems whilst editing? How did
you overcome them?
Are there any new techniques
you are trying to use during this
editing process?
Are you on track with all of your
work?
What work needs to be
completed outside of lessons?
Week 9
How did you finding the editing
process?
The filming process with our music video was very
smooth and easy as it was mostly all in one location
which was in my house this made it easy for me to film
it all and make sure it’s all good.
One problem I encountered when I was filming my
music video was that some clips included a few extras
but they didn’t have any time to film so I had to
improvise and make all just about one character.
I am happy with the footage I have captured in my
music video as it was all focused and looks good
The techniques that I planned on using were the
different camera angles and I believe that these
worked very well to create a different kind of feeling
to my music video.
This week was spent editing
The editing process has gone very well as I already
knew what clips fit with watch clips and by putting all
these together it has created a good storyline in my
short film which is what I wanted before I started all
the editing.
I have not encountered and problems in my editing
except small ones such as trying to remember where
all the things that I wanted to use are so to overcome
this I asked someone who knew where they were to
show me so I could use them.
Some of the new techniques I am using is when filming
I shot some scenes in different kinds of colours to
make it fit the mood of the short film so by doing this it
is making my editing process different as I need to fit
them all together so it fits very well.
I am on track with all my work
Export my short film and put it on YouTube.
This week was spent editing
I found the editing process for my music video much
easier then short film as I made up the plan so I knew
straight away what I needed to do.
Have you encountered any
problems whilst editing? How did
you overcome them?
Are you happy with the outcome
of your productions? Why?
How did your productions meet
your target audience?
What aspects of your productions
could have been better targeted
to your audience?
How effectively have you
matched the codes and
conventions you researched
earlier in the unit?
How do you feel your work
compares to existing professional
productions?
Are there any areas where your
production falls short? How would
you improve it next time?
What have you learnt about
yourself to take into the Final
Major Project? What do you
personally need to improve on?
Are you on track with all of your
work?
What work needs to be
completed outside of lessons?
Week 10
There was no problems in encountered while editing
my music video.
I am very happy with the outcome as it looks really
good and they storyline works well as it goes through
like it’s all one day which then makes the audience
understand the music video much easier.
Our productions meted our target audience because
when we researched into our target audience we
found out that a lot of people in the target audience
have hobbys and also enjoy drinking so for our short
film we choose the hobby boxing and for our music
video it was drinking.
I think the way I edited my short film together could
have been better as I didn’t really add the boxing
aspect to our short film.
I think I matched the codes and conventions that I
researched earlier as when I researched some of the
things the people in my target age did i added a lot
of the things into my music video such as watching tv,
drinking and many more.
I think my work compares quite well to professional
production as they all have the same features as
mine such as the same camera angles and the same
time for each clips, by doing this it makes my music
video and short film look better as it is near to the
same as the professional ones.
I think if I added some more scenes of the boy getting
bullied in my short film this would make my short film
better and next time I will make sure that there will be
more footage then what we might need.
I think what I need to personally improve on is that I
need to make sure that I have enough time to do
everything and that I make sure that all my work is up
to standard and looks good for the quality that I want
it to be at, I have learnt that I can edit it all together
but what I struggle a bit at is the whole making up a
story.
Yes
None
This week you pitched
How did you choose to pitch your
idea?
What made your pitch stand out
and be different? Why would it
convince someone to invest?
How did the pitch go?
Is there anything you would do
differently in your next pitch?