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1. How are music videos made?

Music videos are made differently depending on their type . Performance videos are made with the
band/artist either lip syncing or playing along with the music. The songs are played through large
speakers allowing the artist to play along. A storyboard or script is made to correspond to the song, a
casting schedule is made where all crew is brought all together, the music video is shot and then
edited by the crew to be able to be released.

2. What is the purpose of a music video for the company and artist?

The music video is released for promotional purposes the music video is usually released before the
album is. If the music video is a success people are then more interested in the rest of the album,
which makes it more popular meaning profit is made with the viral growth of the video.

3. How much money is usually invested in a music video?

The total cost to produce a professional music video can range from $20,000 to $500,000 and up.
There are a handful of music videos each year in the seven-figure budget range, but those are
exceptions in the overall market. This money is spent on costumes, locations, props, camera
equipment and also paying for crew members.

4. How do audience access the music video? #

Audiences can access the videos on a number of platforms, usually artists post in their social media
the links to, youtube, Spotify, deezer, apple music another music apps to promote their song and be
able to buy and download.

5. Are music videos still important to industry and audience?

A music video connects an artist and a listener, as well as connecting a listener to an audience. In
many ways, they are an important medium for contemporary pop culture and technology. Fashion
trends are created thourgh music videos boasting many industries. Money is out into the economy
from many ways through subscriptions to apps such as Spotify and apple music.

6. How are bands and artists marketed? Think about traditional and non-traditional
techniques including viral marketing.

Marketed through posters, adverts on tv, album releases promoted in newspapers, adverts on social
media. Finally, the artist themselves promoting to their fans on social media pages such as
Instagram.

7. How is social media used to promote the band, artists?

Fans can follow artists lives daily on social media created a connection from audience and artists.

8. Is synergy used by independent and major record labels? How?

Synergy can be used in many ways in music videos, they can pair up with other artists to grow the
song even more to create bigger profits, record labels can merge to create an even bigger music
video. With peops uses of props can be used to create synergy.

9. Are there any regulatory issues regarding music videos?

YouTube and Vevo work in partnership with the BBFC on pilot schemes to age rate all music videos
and artists who are signed to Sony Music UK, Universal Music UK and Warner Music UK. The
certificates these companies are looking to apply to online music video content, are 12, 15, and 18. It
is expected that children below the age of 12 should be regulated by their parents and their consent,
not by online platforms.

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