KAASH SHOES COLLECTION

Contents
1. INTRODUCTORY PAGE:.......................................................................................................................... 3
a) NAME: ............................................................................................................................................... 3
b) ADDRESS OF BUSINESS: .................................................................................................................... 3
c) NAMES AND ADDRESSES OF PRINCIPALS: ........................................................................................ 3
d) NATURE OF BUSINESS: ...................................................................................................................... 3
2. EXECUTIVE SUMMARY OF OUR BUSINESS PLAN: ................................................................................. 3
3. INDUSTRY ANALYSIS:..................................................................................................................... 4
a) FUTURE OUTLOOK & TRENDS: .......................................................................................................... 4
b) ANALYSIS OF COMPETITORS: ............................................................................................................ 4
c) MARKET SEGMENTATION: ................................................................................................................ 4
d) INDUSTRY & MARKET FORECASTS: ................................................................................................... 4
4. DESCRIPTION OF VENTURE: .................................................................................................................. 4
a) PRODUCT(s): ..................................................................................................................................... 4
b) SERVICE(s): ........................................................................................................................................ 4
c) SIZE OF BUSINESS: ............................................................................................................................. 4
d) BACKGROUND OF ENTREPRENEURS: ................................................................................................ 4
5. PRODUCTION PLAN: .............................................................................................................................. 5
a) MANUFACTURING PROCESS (Subcontracted): ................................................................................. 5
b) NAMES OF SUPPLIERS OF RAW MATERIALS: .................................................................................... 5
6. OPERATIONS PLAN: ............................................................................................................................... 5
a) DESCRIPTION OF COMPANY’S OPERATION: ..................................................................................... 5
b) FLOW OF ODERS FOR GOODS AND/ OR SERVVICES: ........................................................................ 5
c) TECHNOLOGY UTILIZATION: ............................................................................................................. 5
7. MARKETING PLAN: ................................................................................................................................ 6
a) PRICING: ............................................................................................................................................ 6
b) DISTRIBUTION: .................................................................................................................................. 6
c) PROMOTION: .................................................................................................................................... 6
 DIGITAL/INTERACTIVE: ...................................................................................................................... 6
d) PRODUCT FORECAST: ........................................................................................................................ 6
8. ORGANIZATION PLAN: .......................................................................................................................... 6
a) FORM OF OWNERSHIP: ..................................................................................................................... 6

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KAASH SHOES COLLECTION

b) IDENTIFICATION OF PARTNER OR PRINCIPAL SHAREHOLDER: ......................................................... 6

c) MANAGEMENT TEAM BACKGROUND:.............................................................................................. 6
d) ROLE AND RESPONSIBILITIES OF MEMBER OF ORGANIZATION: ...................................................... 6
 GRAPHIC DESIGNER: ......................................................................................................................... 7
 SALES MANAGER: .............................................................................................................................. 7
 RESEARCH AND DEVELOPMENT TEAM: ............................................................................................ 7
 ACCOUNTING MANAGER: ................................................................................................................. 7
9. IX. RISK ASSEMENT ................................................................................................................................ 7
a) EVALUATE WEAKNESSES OF BUSINESS ............................................................................................. 7
b) NEW TECHNOLOGY ........................................................................................................................... 8
c) CONTINGENCY PLAN ......................................................................................................................... 8
10. X. FINANCIAL PLANS .......................................................................................................................... 8
a) ASSUMPTIONS .................................................................................................................................. 8
b) PRO FORMA INCOME STATEMENT ................................................................................................... 8
c) CASH FLOW PROJECTION .................................................................................................................. 9
d) PRO FORMA BALANCE SHEET ......................................................................................................... 10
e) BREAK-EVEN ANALYSIS.................................................................................................................... 11
f) SOURCE AND APPLICATION OF FUNDS ........................................................................................... 11
11. XI. APPENDIEX ................................................................................................................................. 12
A) MARKET RESEARCH DATA ............................................................................................................... 12
B) LIST PRICE ........................................................................................................................................ 12

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KAASH SHOES COLLECTION

1. INTRODUCTORY PAGE:

a) NAME:
Kaash shoes collection.

b) ADDRESS OF BUSINESS:
We are working online business.

c) NAMES AND ADDRESSES OF PRINCIPALS:

 Aimen Asif (B 264 sector 9 north karachi)
 Arifa Tariq (R 64 block 17 FB area karachi)
 Faiqua sumbul (Nagan chowrangi Maria flat Block 2 BB 108)
 Kainat Ali (A 409 block J North Nazimabad karachi)

d) NATURE OF BUSINESS:
Casual slippers

2. EXECUTIVE SUMMARY OF OUR BUSINESS PLAN:

We are 4 partners starting a business with a 5000 capital of each partner. We have total 20000
to invest. We decided the foot wear business named “KAASH SHOES COLLECTION” basically we
are offering causal wear slippers online that is very comfortable in wearing r sells in a
reasonable price and provided a service of free delivery in some area of Karachi otherwise
charge rupees 50 to each of our customer in whole over Pakistan. So, for achievement of
success we decide to add some uniqueness in our business then we decided to make
customized slippers or for that purpose we decided to just upload many pictures of different
style of slippers. When a customers like any of our slippers they tells us about foot no and the
colour they want or we provide the facility to our customers that they tell us any changes in a
design of that slipper we he or she want to buy. so we make that slippers with editing that on
our customers demands. We don’t charge any extra cost of it. We are using facebook r
instagram for selling purpose. we do photography in a very professional ways to attack our
customer and also we divide the department to work in a proper ways.

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3. INDUSTRY ANALYSIS:

a) FUTURE OUTLOOK & TRENDS:

Increasing demand for designer shoes are responsible for the major growth of
the market. We expect high demand because our shoe price is reasonable & comfort in
wearing.

b) ANALYSIS OF COMPETITORS:
There is competitors for the same product. but On the other hand, our
business is unique because we are making customized products.

c) MARKET SEGMENTATION:
KAASH Shoes Collection is targeting two different population segments within
low & medium level income as they are willing to buy it.

d) INDUSTRY & MARKET FORECASTS:

It is forecasted that the project will receive a great acceptance from the
customers as there is no provider for their unsatisfied need.

4. DESCRIPTION OF VENTURE:

a) PRODUCT:
KAASH Shoes will sell women's casual shoes. The general categories of
shoes that will be sold are:

 Simple casual slippers

 Stylish casual slippers.

b) SERVICES:
Our business is online & we provide services for delivery all over Pakistan which
will increase our sales.

c) SIZE OF BUSINESS:
Size of business is small.

d) BACKGROUND OF ENTREPRENEURS:
As an entrepreneur, we have many skills that would help us in this business as:
problem solving, creative thinking, planning skills & marketing knowledge. Also, for the part of
experience, it will be supported by an expertise in the business operations & the market some
of them will be supporters in the management team & the others will be consultants.

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KAASH SHOES COLLECTION

5. PRODUCTION PLAN:

a) MANUFACTURING PROCESS (Subcontracted):

 Cutting.
 Sewing.
 Stock fitting.
 Lasting.
 Heeling.
 Trilling.

b) NAMES OF SUPPLIERS OF RAW MATERIALS:

Raw material consists of:

 High quality leather.

 Packing Material: Boxes, Cartons, Barcode labels.
 Dye - used in the process of coloring.

6. OPERATIONS PLAN:
a) DESCRIPTION OF COMPANY’S OPERATION:
There will be no specific shop for our product. We will develop a website to sell the
product online.

b) FLOW OF ODERS FOR GOODS AND/ OR SERVVICES:

For transporting the product for customers who ordered it online will deal with
shipping company” TCS/ leopard”.

c) TECHNOLOGY UTILIZATION:
a. Operation plan also there will be a consumer support service.

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KAASH SHOES COLLECTION

7. MARKETING PLAN:
a) PRICING:
 400 per unit. That will cover cost labor, material of the product.
 Payment will be in cash.

b) DISTRIBUTION:
 It will be available online.

c) PROMOTION:
 DIGITAL/INTERACTIVE:
Social media portal such as twitter, Facebook and YouTube also provide
inexpensive ways to interact with customer in real time.

d) PRODUCT FORECAST:
It is a product that satisfy customer need also customer are willing to buy it.

8. ORGANIZATION PLAN:
a) FORM OF OWNERSHIP:
Our “KAASH SHOES COLLECTION” business is “PARTNERSHIP”.

b) IDENTIFICATION OF PARTNER OR PRINCIPAL SHAREHOLDER:

 Graphic designer= Faiqua sumbul.
 Sales manager= Arifa tariq.
 Research and development team= Kainat ali.
 Accounting manager=Aimen asif.
All partner are equally distributed in principal shareholder.

c) MANAGEMENT TEAM BACKGROUND:

When we start our partnership business od “KAASH SHOES COLLECTION”.
Related to the all type of causal shoes collection/items. Category of shoes. We focus on our
team is well experience and know about the factor of how to control management. We
strictly check out into the work, they will perform and we start our business plan after the
corporation of our well experienced sill able team members.

d) ROLE AND RESPONSIBILITIES OF MEMBER OF ORGANIZATION:

In “KAASH SHOES COLLECTION” partnership business members responsibilities are
as follow:

 Partners have the duty to inform all the matters relevant to the partnership.
 Every partners have right to contribute an equal part in transaction of the business
of partnership.

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 Without informed do not use the business property for personal profit.
 GRAPHIC DESIGNER:
Prepares work to be accomplished by gathering information and materials. Illustrates
concept by designing rough layout of art and copy regarding arrangement, size type size
and style of the product.
 SALES MANAGER:
Is responsible for designing and implementing a strategic sales plan that expands
company’s customer base and ensure it is strong presence.
 RESEARCH AND DEVELOPMENT TEAM:
Has the responsibility of being innovation and keeping up with the latest trends and
developments.
 ACCOUNTING MANAGER:
 Managing and overseeing the daily operations of the accounting department
 Monitoring and analyzing accounting data and produce financial reports or
statements.
 Establishing and enforcing proper accounting methods, policies and principles.
 Manage and oversee the daily operations of the accounting department including:

o month and end-year process

o accounts payable/receivable
o cash receipts
o general ledger
o payroll and utilities
o treasury, budgeting
o cash forecasting
o revenue and expenditure variance analysis
o capital assets reconciliations
o trust account statement reconciliations,
o check runs
o fixed asset activity
o debt activity

9. RISK ASSEMENT:
a) EVALUATE WEAKNESSES OF BUSINESS:
 We have lack of resources to grow our business we face difficulty to pay bills.

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 Lack of marketing
 It is a small size business no one know our name. We do efforts to recognizing our
name.
 Lack of time to spent on our business.
 Our supplier late our order which lose our customers.
 Conflate between partners.
 We all have no experience of doing business and we are not able to hire any expert.

b) NEW TECHNOLOGY:
The age of innovation is here. Both behind the scene and the consumer level, footwear firms
are become better technology design and customization to make firms more powerful you see
it, snap it and buy it. We can adopt new technology of 3-D printed shoes are design. We adding
new technology to give attractive boxes of shoes and standardized packing to develop our
name on customer minds.

c) CONTINGENCY PLAN:
Every business can do their emergency planning for unexpected or occasional event occurs. Like
death of supplier or any partners, short cruciate on factory, earthquake, flood, storm damage
and fire accident.

We are making a plan to save our business for this types uncertain events, we make contact
with more suppliers or join more supplier groups. If our supplier can face any type of unhappy
events our business can not suffer. If any partners can suffer with unhappy events, all partners
have all type of business information and skill to continue our business effectively.

10. FINANCIAL PLANS:

a) ASSUMPTIONS:
We are decided our current interest rate for 1 year is 5% because our business is small and it is
a starting period of our business. It is small pitch business that’s why no tax rate can we pay in
our business. First month our sale is increase at 3%, second month our sales increase at 4% and
last 4 till June our sales increase at 5%.

b) PRO FORMA INCOME STATEMENT:

KAASH SHOES COLLECTION
INCOME STATEMENT

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For the first year month ended June 30, 2019

Credit sale 500

Sale 13500
NET SALE 14000
less: cost of goods sold (4460)
GROSS PROFIT 9540
less: operating expense
Transport expense 500
Delivery expense 800
Rent expense 3000
Photoshop expense 80
Tag printing expense 1000
Total expense (5380)
NET INCOME 4160

c) CASH FLOW PROJECTION:

KAASH SHOES COLLECTION
INCOME STATEMENT
For the first year month ended June 30, 2019

Jan. Feb. Mar. Apr. May June

RECEIPTS

Sales 420 980 2100 2800 3500 4200

DISBURSEMENTS

Equipment purchase 7000 ___ ___ ___ ___ ____

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KAASH SHOES COLLECTION

Cost of goods sold 133.8 312.4 669 892 1,115 1,338

Rent 3,000 3,000 3,000 3,000 3,000 3,000

Advertising 560 ____ ____ ____ ____ ___

Delivery expense 50 50 100 100 200 300

Office expenses 750 750 ____ ___ ___ ___

Inventory 3,000 2,000 1,200 800 ___ 1000

Total disbursements 14,494 6,112.4 4,969 4,792 4,315 5,638

CASH FLOW (14,074) (5,132.4) (2,869) (1,992) (815) (1,438)

d) PRO FORMA BALANCE SHEET:

KAASH SHOES COLLECTION
BALANCE SHEET
For the first year ended month June 30, 2019

CURRENT ASSEST

1. Cash 7,000

2. Account receivable 500

3. Short term investment -

4. Inventory 8,000

5. Office supplies 1,500

6. Prepaid printing box 2,000

7. Prepaid advertisement 560

8. Total Current Assets 19,560
FIXED ASSEST

9. Furniture 2,000

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10. Equipment 7,000

11. long term investment 2,600

12. Total fixed assets 31,160
CURRENT LIABILITY

12. Account payable 1,000

13. short term borrowing 3,000

14. Rent payable 3,000

15. Total Current Liability 7,000

SHAREHOLDER EQUITY

16. Aimen's Capital 5,000

17. Arifa's capital 5,000

18. Faiqua's capital 5,000

19. Kainat's capital 5,000

20. Net profit 4,160

21. Total Current Equity 24160

22. TOTAL LIABILITY AND EQUITY 31,160

e) BREAK-EVEN ANALYSIS:

Kaash shoes collection will begin to earn a profit in the third month. However, this is not the
break-even point since the firm has obligation for the remainder of the year that must be met,
regardless of the number of units sold. These obligations, or fixed costs, must be covered by
sales volume for a company to break even. Thus, breakeven is that volume of sales at which the
business will make little amount of profit but not incur a loss.

f) SOURCE AND APPLICATION OF FUNDS:

All partners invest their personal funds and Aimen borrowers Rs.3, 000 from his father.

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11.APPENDIX :
A) MARKET RESEARCH DATA:
We are analysis the there are no competitor in the market of our business “customized shoes”.
We are search out many people wish to wear your favorite snap slippers but it is not available
in the market. According to this need we get an idea to start this business Online from home.

B) LIST PRICE:
Far slipper 200

Kola pori slipper 200

Yellow & black slipper 250

Brown Patiyo wali slippers 300

Long shoes 380
Golden pampi 400
Black shoes 350
Red flower 400
Mayou slipper 400

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