Documenti di Didattica
Documenti di Professioni
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PRINCIPLES OF MANAGEMENT
MARKETING MANAGEMENT
2. What strategies you would recommend to be followed during the four stages of
PLC? Identify one product and one service for each stage in the plc. Give reasons
for your answer.
3. What are the objectives of pricing strategies? Discuss the merits of different
pricing techniques that you would recommend for the following products. Laptop,
sports utility vehicle, designer tiles.
4. Do you think that social media advertisements would kill all other traditional
MEDIA? Discuss your answer with proper justification. Also explain under what
circumstances online advertisements would be highly recommended.
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3. You are appointed as HR manager for a mid size leather company which is new.
Now you are asked to fix pay scale for the employees. Explain your process of pay
fixation.
4. Performance Appraisal System helps employees to identify the areas in which
they need to improve – Do You agree or disagree? Justify with the suitable
methods.
FINANCIAL MANAGEMENT
1. It is usual to declare good dividends when the company is making good profit. It
is profitable for companies not to declare any dividend even when they are making
good profits. What will be the reaction of the shareholders? Discuss.
2. “In managing working capital the finance manager faces the problem of
compromising the conflicting goals of liquidity and profitability”. –Comment.
What strategy should the finance manager develop to solve this problem?
4. “The success of a business concern depends upon the way in which it’s earnings
are computed, distributed and retained”- Comment on this statement.
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OPERATIONS MANAGEMENT
2. As an automobile production manager, how will you take Make or Buy decision
in your unit?
4. Describe the steps in ISO quality certification process by any Agency in India.
1. Suggest the factors governing the choice of site for a manufacturing plant in a
city or sub- urban part of a city.
4. Elaborate the various costs that are involved in inventory problems with suitable
examples. How are they inter related?
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3. Two groups of 100 people each were taken for testing the use of vaccine. 15
persons contracted the disease out of the inoculated persons, while 25 contracted
the disease in the other group. Test the efficiency of the vaccine, use X square
value (at 5 percent level for one degree of freedom the value of X square = 3.82)
Performance: 1 2 3 4 5 6 7
Marks by P: 46 42 44 40 43 41 45
Marks by Q 40 38 36 35 39 37 41
The eighth performance, for which judge Q could not attend, was awarded 37
marks by judge P. If judge Q has also been present, how many marks would be
expected to have been awarded by him to the eighth performance?
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3. “Every data collection method has its own built-in biases. Therefore, resorting to
multi method of data collection is only going to compound the biases”. How do
you critique this statement?
1. Enumerate the ratios that measure a firm’s overall effectiveness and specify the
related formula.
3. It is said that only cash cost are relevant for capital budgeting decision.
However, depreciation which is a non-cash cost is a prominent part of cash flow
analysis for such an investment decision. How do you explain this paradox?
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INTERNATIONAL ACCOUNTING
2. Inflation is a key factor and it must be duly considered while preparing all sorts
of budgets”. Do you agree? Justify your stand with your valuable inputs.
INTERNATIONAL ECONOMICS
1. Do you find any correlations among Oil, Gold and exchange rates in terms of
their price change? Explain the interaction among them in the international market
survey.
4. Can you say that the modern theory of HECKSHER & OHLIN applies to the
Indian Economy in the post or pre-liberalization? Illustrate with supporting data.
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1. “Trends in foreign trade and the composition of imports and exports along with
its composition over the past years” – Discuss
2. Discuss India’s participation in UN peace keeping and its claim for a permanent
seat in the Security Council
3. Analyse the relevance of non-alignment in the post cold war period
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2. “A cry of agony is more powerful than the tale of woe”. Elaborate this statement
in the context of Non-verbal communication. State the positive and negative
gesture in non-verbal communication.
3. Elucidate the measures that have to be considered in managing the cross cultural
communication with examples.
4. “Pen is mightier than sword”. Explain this statement, elaborating the strength of
written communication.
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ORGANIZATIONAL BEHAVIOUR
1. Prepare an interview schedule for the concept Personality and its components,
conduct an interview with a few executives of any one organization known to you
and present the results with critical analysis.
3. After listing out the qualities and theories of leadership view YouTube on
executive leadership and present the outcome of your perception on leadership.
4. Make telephone calls to your friends and seniors working in various
organizations and collect information about their Organizational Culture, analyze
them and present them with issues and strategies.
MANAGERIAL ECONOMICS
2. “Outline the various steps which would be necessary if you were asked to
forecast demand for a typical mass consumption item”.
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1. Enumerate the ratios that measure a firm’s overall effectiveness and specify the
related formula.
3. It is said that only cash cost are relevant for capital budgeting decision.
However, depreciation which is a non-cash cost is a prominent part of cash flow
analysis for such an investment decision. How do you explain this paradox?
1. Keerthi purchases some goods on credit from Durai, payable within 3 months.
After 2 months, Keerthi makes out a blank cheque in favour of Durai, signs and
delivers it to Durai with a request to fill up the amount due, as Keerthi does not
know the exact amount payable by him.
Durai fills up fraudulently the amount larger than the amount payable by Keerthi
and endorses the cheque to Bala in full payment of Durai’s own due. Keerthi’s
cheque is dishonoured. Referring to the provisions of the Negotiable Instruments
Act, 1881, discuss the rights of Durai and Bala.
2. Describe the provisions of The Limited Liability Partnership Act, 2008 and how
does it differ from The Indian Partnership Act, 1932.
3. Explain the effect of a contract made by an agent with a third party – (a) where
the agent discloses the existence but not the name of the principal; and (b) where
the existence of the principal is not disclosed.
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1. Which measure of central tendency is used for the following situations? Justify
your answer.
b) The state government wanted to introduce two types of family card based on
subsidy. The data were the same as the question (a). Lower the income the subsidy
will be more and higher income group will have less subsidiary. In this situation
which measures of central tendency is most suitable and give your reason.
c) The government has a plan to introduce health policies based on the family
income. The policies are to be designed so that the family members will get health
benefits and the nominal payment levels will be fixed based on their annual income
of families. How will you go about it using averages and which one you prefer in
this case? Also state the reasons.
2. a) Assume that you are planning to conduct market survey about green food
products from the public using questionnaire as a tool for data collection. You are
conducting pilot study to validate the tool and to perform data collection. You want
to decide the same size and how will you decide? Explain.
b) For the same study, you want to know the satisfaction of the green food product
consumers and when the population is known, how will you decide your sample
size?
3. Give a situation to apply cluster analysis and explain the steps as well as the
expected result according to you.
4. Assume that you carried out ANOVA using a statistical package. Please sketch
the important outputs are to be discussed in this analysis. Give interpretation, for
the whole result.
INTERNATIONAL BUSINESS
1. The study of international business is not different from the study of domestic
business. Thus, there is no point in having a separate course on international
business. “Evaluate this statement”.
2 ‘’Some argue that the WTO is the third pillar of global business. But many argue
that the WTO is the Wrong Trade Organisation’’. Critically comment.
3. You are the assistant to the CEO of a small textile firm that manufactures
quality, premium priced and stylish clothing. The CEO has decided to see what the
opportunities for exporting and asked you for advice as to the steps the company
should take. What advice would you give?
4. “Export incentives are major factor to encourage the development of the FDI” –
Do you agree or disagree? Justify your answer.
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MANAGERIAL COMMUNICATION
1. You have recently joined a branch of a Bank as its manager. Write a report to
the head office on the short falls in the routine work of the branch.
2. Design an Agenda and Minutes of an annual general body meeting. (Assume
your own choice of company)
3. Explain the process of designing and developing oral presentation. Also, prepare
a five minutes presentation to address your managers on any matter of your choice.
ORGANIZATIONAL BEHAVIOUR
1. Prepare an interview schedule for the concept Personality and its components,
conduct an interview with a few executives of any one organization known to you
and present the results with critical analysis.
3. After listing out the qualities and theories of leadership view YouTube on
executive leadership and present the outcome of your perception on leadership.
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4. Justify the rationality of placing texture and visual weight as focal of visual
aesthetics.
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1. Enumerate the ratios that measure a firm’s overall effectiveness and specify the
related formula.
3. It is said that only cash cost are relevant for capital budgeting decision.
However, depreciation which is a non-cash cost is a prominent part of cash flow
analysis for such an investment decision. How do you explain this paradox?
4. It is said, “cost accounting is a system of foresight and not post-mortem
examination; it turns losses into profit, speeds up activities and eliminates wastes”.
Discuss in detail this statement.
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3. Discuss the amount of centralization that PBS has and whether this is functional
or dysfunctional.
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1. Enumerate the ratios that measure a firm’s overall effectiveness and specify the
related formula.
3. It is said that only cash cost are relevant for capital budgeting decision.
However, depreciation which is a non-cash cost is a prominent part of cash flow
analysis for such an investment decision. How do you explain this paradox?
E-COMMERCE
1. Electronic Commerce is commonly known as e-commerce, is a process of
buying and selling of goods or services using electronic systems. Listout the
applications and benefits of e-commerce.
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1. If you look for the best internet tools online to have a leg up on the competition,
assemble the top list of internet tools and describe them with suitable illustrations.
2. HTML has been traditionally used for building web applications and web pages
that in turn, help in building a dynamic website. By using HTML programming
language develop a business website for your own online business.
4. Develop a JDBC application for storing and retrieving the vendor details from a
database of a Jewelry shop.
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1. Design and develop web page with Java script for calculating the total price
amount of the online purchased items of an electronics shop.
ii) Explain the data types, Variables, Operators and error dealing in VB Script.
3. Explain the three types of session bean and its applications. Explain the steps
STRATEGIC MANAGEMENT
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GLOBAL MARKETING
4. Illustrate the various measures taken for export promotion and give a detailed
note on export licensing procedure.
1. Develop a Conceptual and ER model with DFD for online education student
centric learning process.
2. Describe how logical and physical design with dialogues can use in system
development and implementation with real time example.
3. Elaborate the various types of databases available and its use in business
applications.
4. Why some of the new system implementation fails? Explain how this can be
overcome and identify ways to increase the success rate.
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2. Place yourself in the position of being the head of HR department, how might
formally written job description help you to manage your work unit? What would
happen if your company decided not to use any job description at all?
3. What steps do you propose to take in case of a lay off caused by (a) Seasonal
fluctuations in demand
4. Give some examples of situation in which you wanted to do a great job but were
prevented from doing so. What was the impact on you, and what would this
suggest to you in your efforts to motivate other people to perform
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4. Amazon.com has been an early winner in the on-line book business. Which
market segment has Amazon served? Are the Amazon target market segments in
the United States and the rest of the world identical?
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1. Understand the factors that affect exchange rates in the short and long run and
how disequilibrium may occur in the exchange rate market
2."In the absence of a common currency throughout the world, a series of problems
arise in International cash management." What are these problems? How can these
problems be overcome?
3. An export company wants to raise capital from international markets. What are
the basic considerations the firm should take into account while making this
international financing decision? Explain
4. “An alterative to investing in foreign stock is to invest in the shares of domestic
MNCs”. – Discuss. Are MNCs likely to provide a reasonable substitute for
International portfolio investment?
1. In today’s business environment, what (in your opinion) are the most important
responsibilities of a logistics manager in overcoming competition? Support your
views.
3. “Companies are giving more importance to supply chain while deriving business
strategy” – Substantiate your views with suitable examples in International context.
4. As tough competition is going on in the market in all the fields, device strategies
to face competition of chain of stores like Big Bazaar. Explain your views based on
logistics management.
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4. Discuss the age diversity issues at Ashok Leyland Limited (ALL), India’s
second largest commercial vehicle manufacturers. Explain how can eliminate this
issue from all.
2. “BOT has a clear and dynamic role in advising government on relevant issues
connected with foreign trade” – Discuss.
3. Exports made on re-export basis shall not be counted for reorganization, why? 4.
“Permissible credits in the EEFC.” –Discuss.
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INTERNATIONAL MARKETING RESEARCH AND CONSUMER
BEHAVIOUR
2. Identify the principal methods that companies might use in assessing and
reviewing opportunities across international markets. Suggest alternate means by
which firms can prioritise and segment international markets.
3. How can you draw a strategy canvas for a software company for international
positioning of its products and services?
2. Inflation rate as well as interest rates will affect the value of currency rates –
Discuss.
3. “Export incentives are major factors to encourage the EXIM business”- Are you
agree?
4. “Credit Insurance agencies will help the exporter & importer in financial
payments” – prove it.
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2. Create a branding program for a FMCG product of your choice. Provide full
description of the company’s brand hierarchy, brand portfolio, brand’s current
marketplace and the way in which the firm is addressing branding through its
marketing mix. Explain how you would characterize the positioning of your brand.
3. Explain the traditional services marking mix and describe the expanded mix
for services. Discuss the marketing mix as applicable to banking service sector.
4. Assume a tourism service establishment wherein the customers can
influence each other. Describe the potential cases of favorable and unfavorable
customer influences. Also discuss the ways to improve customer satisfaction by
handling the unfavorable situations
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MARKETING RESEARCH
1. ABC cookies are planning to launch a new line of cookies and want to
assess the market size. The cookies have a mixed chocolate – jack fruit flavour and
will be targeted at the premium end of the market. Discus the six W’s of a
descriptive research design that may be adopted.
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CONSUMER BEHAVIOUR
1. Review the activities undertaken by marketing oriented firms and show the
relevance of consumer behavior of each activity.
3. What kind of marketing and socio cultural inputs would influence the
purchase of
4. Think of a recent major purchase your family has made. Analyze the roles
performed by various family members in terms of the following consumption
roles:
RURAL MARKETING
3. “Going rural is the need of the hour”. Keeping this statement into account,
suggest the various roadblocks which the marketers have to overcome in order to
successfully launch their product in rural markets.
4. Explain the various changes which are required to be made in the
promotional strategy of a company for successfully promoting a product in rural
markets
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STRATEGIC MANAGEMENT
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E-COMMERCE
3. “Every data collection method has its own built-in biases. Therefore,
resorting to multi method of data collection is only going to compound the biases”.
How do you critique this statement?
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2. Power and politics are associated factors .As a management student how
would you relate and compare both power and politics in organizational
development context.
3. Organizational interventions are different in its significance. How would you
classify and apply those interventions for organizational development. Discuss.
2. Identify the ways and options to fill performance gaps- with example.
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LABOUR WELFARE
1) Elucidate and discuss the various obstacles in the growth of Trade Unions in
India.
2) Explain the concept and objectives of ‘Social Security’. Give a brief account
of the various social security schemes available in India.
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INDUSTRIAL RELATIONS
3. The industrial relations can be viewed from the various angles which may range
from the economic and social, political to the legal, psychological and managerial.
But none of these give a perfect view of industrial relations but certainly adds to
our intellectual dimensions in this context – Critically evaluate the statement and
relate any two approaches of industrial relations system to the above
circumstances.
4. The effect of both strikes and lockouts are the same, as they both ensure that
workers will be away from work. Examine whether and why management wants to
declare lockouts and when workers want to go on strikes. Also identify the ways
and means of resolving such disputes within the organisation and through
alternative mechanisms.
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1. Compare and contrast wage fixation principles and practices in public and
private sector.
2. What is the basis for occupational wage differentials support with live
examples?
STRATEGIC MANAGEMENT
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E-COMMERCE
1. “Electronic Commerce is commonly known as e-commerce, is a process of
buying and selling of goods or services using electronic systems. List-out the
applications and benefits of e-commerce.
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him at palaniappanmail@gmail.com. He does help/guide for the below question. If
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help/guide for the below question
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him at palaniappanmail@gmail.com. He does help/guide for the below question. If
urgent or any query’s, Please feel free to call him on his mobile no. 9025810064
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3. “Every data collection method has its own built-in biases. Therefore,
resorting to multi method of data collection is only going to compound the biases”.
How do you critique this statement?
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ORGANIZATIONAL BEHAVIOUR
3. After listing out the qualities and theories of leadership view YouTube on
executive leadership and present the outcome of your perception on leadership.
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4. What are the ACID properties? Define atomicity, Consistency, isolation, and
durability and illustrate them through examples?
E-COMMERCE
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Identify the Organization that has requirement for ERP systems implementations
and make an introspection of the functionality that requires such implementation.
On behalf of the Organization prepare
4. Elaborate how data warehousing and OLAP Technology useful for data
mining.
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2. Assume that a company has decided on a COTS solution that will replace
the whole of the existing maintenance accounting system rather than simply
plugging in additional modules to deal with group accounts. Write a memorandum
to the company’s legal department outlining the important provisions that a
contract to supply this system should have.
2. Develop a web page for employee registration form using HTML and
validate the registration form with JavaScript.
3. What is RMI? Create a remote phone book server that maintains a file of
names and phone numbers and a client allows the user to scroll through the file
using RMI concept.
4. Create a website for a online super market. The website should have a home
page which helps the users to navigate to various other pages. Every web page in
the website gives a detailed description of different items present in the super
market. Make the website user friendly by adding relevant images and other
formatting options. The last web page should present a feedback form for the
customer.
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3. You are appointed as HR manager for a mid size leather company which is
new. Now you are asked to fix pay scale for the employees. Explain your process
of pay fixation.
MARKETING MANAGEMENT
3. What are the objectives of pricing strategies? Discuss the merits of different
pricing techniques that you would recommend for the following products. Laptop,
Sports utility vehicle, designer tiles.
4. Do you think that social media advertisements would kill all other traditional
media? Discuss your answer with proper justification. Also explain under what
circumstances online advertisements would be highly recommended.
FINANCIAL MANAGEMENT
2. “In managing working capital the finance manager faces the problem of
compromising the conflicting goals of liquidity and profitability”. – Comment.
What strategy should the finance manager develop to solve this problem?
4. “The success of a business concern depends upon the way in which it’s
earnings are computed, distributed and retained”- Comment on this statement.
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OPERATIONS MANAGEMENT
1. Identify five common project risk strategies employed to address the threats
in the new Mall construction. Give an example of each.
2. How the software projects are different from other project. Describe the
various phases of software project life cycle with the illustration.
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STRATEGIC MANAGEMENT
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2. Do you agree that the problems of social security in industries have become
complex due to inadequate training, lack of education, low wages and the failure to
make provisions against the industrial hazards by industries? Justify your stand
with valid reasons.
1. If training is the possible solution, then find out the best approaches in a
given situation like coaching, mentoring, feedback, classroom training, team
building – Give example.
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1. How marketing research helps for the FMCG manufacturing company for
segmenting the market.
4. What are the application areas of market research in present scenario and
explain about any three of them with examples.
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3. ”The concept of a random walk in stock prices is bizarre and implies totally
irrational behaviour by the investing public. Nothing could be further from the
truth than random walk. Prices are related to fundamental economic worth is
misleading.” – Comment.
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3. Write your prognosis for the future of Production planning and control
discipline in general.
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4. With the rise of social media, many small businesses have had to alter their
operational strategies to adapt. Social media affects business of all sizes in several
different ways. Because of social media, businesses must make their brands more
personal, market their products differently and communicate with customers in
new ways – Comment this statement with reasonable points.
INFORMATION TECHNOLOGY
1. Few eBay users believe that the use of sniping software is unfair and that
eBay should prohibit its use. Present the facts and logical arguments that would
convince eBay to prohibit the use of sniping software.
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INTERNATIONAL FINANCE
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DERIVATIVES MANAGEMENT
2. Options are the safest instrument for the investors for the investment
purpose. Options writer has limited profit and unlimited losses whereas option
buyer has limited losses and unlimited profits.” Critically evaluate the above
statements with suitable examples.
2. Describe the structure of Indian general insurance industry and explain the
products being offered by them.
3. From the balance sheet of a company of your choice, analyze all risk and
ERM from asset side and from liability’s side. Create a list of actions for the ERM
functions.
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3. ”The concept of a random walk in stock prices is bizarre and implies totally
irrational behaviour by the investing public. Nothing could be further from the
truth than random walk. Prices are related to fundamental economic worth.”
Comment
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STRATEGIC MANAGEMENT
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E-COMMERCE
1. Electronic Commerce is commonly known as e-commerce, is a process of
buying and selling of goods or services using electronic systems. List out the
applications and benefits of e-commerce.
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Contact: Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD