PRE-Assessment Test

Answer the below questions

1. A retailer must know the frequency of the merchandise bought by his

customers. Which of the following decides the frequency of purchase?
(a) Degree of necessity of the product
(b) Special occasions
(c) Friend’s and family’s influences
(d) Brand name

2. Which of the following DOESN’T come under psychological elements of

consumer behavior?
(a) Perception
(b) Beliefs
(c) Social status
(d) Motivation

3. All the following elements EXCEPT one come under the personal elements
that influence the consumer behavior. Find it.
(a) Profession
(b) Gender
(c) Personal awareness
(d) Attitude

4. Identify the correct sequence of customer’s decision making process.

(a) Evaluating alternatives - Purchasing – Identifying needs – Gathering
information
(b) Evaluating alternatives – Identifying needs – Gathering information -
Purchasing
(c) Identifying needs – Gathering information - Evaluating alternatives -
Purchasing
(d) Identifying needs – Evaluating alternatives - Gathering information
Purchasing

5. The final action of customers i.e., buying a merchandise or not is also

influenced by the product promotion techniques. Which of the below is
NOT an example for product promotions?
(a) Attractive arranging the merchandise in the racks
(b) Repeatedly advertising on television
(c) Placing the discount card, prominently visible
(d) Salesman assisting the shopper

Sem-3 MBA 2018-20 Dept. of Management Studies Page 1

 6. Saravanan, who operates a kirana store, always takes due care about
aspects like if a specific merchandise is available in store or not, how long
does each type of the merchandise lasts, if he has required amount of
space to store enough merchandise and what is the financial status of the
customers who usually buy from his store. Which of the categories of
Consumer behavior are we talking about here?
(a) Place of purchase
(b) Products purchased
(c) Time and frequency of purchase
(d) Method of purchase

7. Which of the following statements are correct with regard to the

consumer behavior during economic slump? Mark T if true or F if false in
brackets for each statement.
(a) They think rational in spending on products meant for comforts ( )
(b) They prioritize the products they buy ( )
(c) They wait for the announcement of discounts on merchandise ( )
(d) They prefer to buy only what is essential ( )

8. Studying the customers’ preferred place of purchase enables retailers to

decide where to keep the products available, _______________________
and choosing an intermediary from that locality.
(a) set the price of the product
(b) identify what kind of items would they buy
(c) increase the purchasing power
(d) attack on the competitors

9. Which of the following is NOT correct with regard to understanding the

retail consumer?
(a) It helps retailers in setting vision and mission for its business
(b) It deals with studying the behavior of shoppers in retail stores
(c) It gives insights on who buys, what do they buy, when do they buy
and how do they buy.
(d) It is helps retail businesses to survival and grow in the competition

10. Customers are more prone to change their purchase decisions when they
are accompanied by their friends or family. This is due to __________
(a) Peer pressure
(b) Personal compulsions
(c) Brand promise
(d) All the above

Sem-3 MBA 2018-20 Dept. of Management Studies Page 2