LOSS OF CULTURAL IDENTITY FROM GLOBAL JUSTICE POINT OF VIEW

cultural identity is established on the core values shared on a living society. These values
includes language, dressing style, way of talking habits and many others. globalisation
reflects a broad perception that the world is fast becoming a common social space influenced
by economic and technological forces so that developments in one region of the world can
have profound consequences in individuals and communities across the globe. Loss of
cultural identity is the identity of a group or culture or of an individual as far as one is
influenced by ones belonging to a group or culture. These cultural identitifiers may be the
result of various conditions including location, gender, race, history nationality language
sexuality religious beliefs ethnicity aesthetics and even food. The UNESCO has defined the
culture should be regarded as the set of distinctive spiritual, intellectual and emotional
features of a society. Western civilisation is sweeping away the traditions and culture of the
society affecting changes in the behaviour and thinking of people of different society.

people adopting to the western culture does not necessarily mean getting away with their
civilisation every culture has its good and bad virtues. It is completely on an individual
whether what the to absorb and take into practises in life. The point of utmost importance is
not to betray our own culture by flowing away with the glittering charm of other society and
culture. The globalisation has a deep rooted stand in economic growth of the nation. The
growing trans- communication in different way via tele communication like inherent
emails,calls and video calling, chats along with the advancement in the various routes of
transportation have made the world come closer.

Globalisation has blinded our youth regarding our own richness of culture. Our nation which
had always been an ever shining star for its rich culture and civilisation is now facing a
downfall due to the import of westernization into our culture. Culture of a people is their
identity for recognition. It distinguishes from other people and culture. Globalisation has
helped us to cope up with the advancing science. It is understood that a culture loss seems
too apparent in some communities where the main culture is weak.

The current era of globalisation with its unprecedented acceleration and intensification in the
global flows of capital labour and information, is having a homogenizig influence of local
culture. It may bring with it a loss of uniqueness of local culture, which in turn can lead to
loss of identity, exclusion and even conflict. This is especially true for traditional societies
and communities which are exposed to rapid modernisation based on models imported from
outside and not adapted to their context.

For example the new availability of foreigngoods in a market will often available at cheaper
price this can displace local farmers who have traditionally earned a living by working their
small plots of family owned land and selling their goods locally.

Globalisation does more than simply increase the availability of foreign made consumer
products and disrupt traditional producers. Globalisation is changing mans relationship to its
own environment. Although it raises the need for economic development contributing to the
spread of the western culture.

Tribal communities of north eastern and central India including the Nagas, Khasis, santhals
have been subjected to the By construction of narmada dam there are 163 kinds of tribal
foods found in the jungle that were once a part of the baiga diet but are now disappearing
from their