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THEORETICAL FRAMEWORK
Cognitive
Dissonance
Theory
BPO as a starting
employment of Theory of
fresh graduates Confirmation
Bias
Theory of
Reasoned
Action (TRA)
Figure 1
In this part of the chapter, we outline the relevant theories that can ground this research
into existing sociological and psychological frame work.
The mental clash or tension resulting from the processes of acquiring knowledge or
understanding through the senses is called cognitive dissonance. In simple the clash of mind
when we have to choose from the choices is can be called cognitive dissonance. This is the
feeling of discomfort from two conflicting thoughts, it may increase or decrease according to the
following factors:
is a cognitive error that people make when they are only willing to accept new information when
it confirms what they already believe. People who fall into the trap of confirmation bias tend to
purposefully seek out evidence that supports already solidified beliefs and purposefully reject
any evidence that goes against those beliefs.
CONCEPTUAL FRAMEWORK
BA
Communication The
BPO as a fresh graduates advantages of
starting who are working in a
employment working in BPO BPO
company
Figure 2
The illustration shows BPO as a starting employment for BA Communication fresh
graduates who are working in a BPO company and its advantages
In the case of BPO as starting employment, the fresh graduates of BA Communication will
express their thoughts and opinions on the advantages of working in a BPO company as their
starting job. Respondents will share their experiences regardless of its disadvantages and how
BPO career help their career growth.
1. What is your idea in BPO in terms of; career, financial security, longevity, income and
growth?
6. Do BA Communication Fresh Grads who are working in BPO will still pursue their media
career?
HYPOTHESIS
This study aims to know how BA Communication Fresh Grads seek BPO as their starting
employment. The researchers want to discover how BPO becomes an occupational advantage
to BA Communication Fresh Grads.
The researchers assume the following:
The study focused on explaining the occupational advantage of BPO (Business Process
Outsourcing) as a starting employment of BA Communication fresh graduates. Moreover, the
results of the study will be beneficial to the following: