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SHINY NEWs NIKE
SHINY NEWs NIKE

Travis Scott’s Rugged Air Force 1 Plays Off His Texas Roots

Travis Scott releases collaborates with Nike to release a new sneaker

By Nike Staff Writers

Camouflage, corduroy, duck canvas, flannel, leather, suede and wool are all sturdy materials associated with hard-wearing, tough products. Mixed together, these form the primary canvas for the Nike Air Force 1 x Cactus Jack, an ode to Travis Scott's Texas roots that encapsulates

an ode to Travis Scott's Texas roots that encapsulates Travis Scott performing in February everything buzzing

Travis Scott performing in February

everything buzzing in contemporary street- wear.

The design blends the fabrics with bur- lap accents, a reference to farm product and a metonym for resilience and hard work.

There’s an underlying characterization of hustle keeping nose to grindstone [and] imbued in the shoe too. Scott’s personal Cactus Jack logos from tour merchandise meld with the textiles to form a biographical tableau. Much of Scott’s youth was spent in Mis- sori City, Texas, and the small town is called out on the snaps at the shoe’s heel. The snaps are among several details that channel the styling of traditional work coats, along with the corduroy collar, heavy brass zippers and re- movable lace cover. The shoe releases November 16 on SNKRS and SNKEARS, and at select global retailers.

The KYRIE 6 Preheat Collection
The KYRIE 6
Preheat Collection

Insight behind Kyrie Irving’s new collection

By Nike Staff Writers

Kyrie Irving has a special connection to number 11. It begins with his dad, Drederick Irving, who wore #11 during his basketball ca- reer; Kyrie wore it in high school and does now with Brooklyn. The connection extends to a metaphor for balance and harmony (1+1) that resonates with Kyrie, and cascades from there. “K” is the eleventh letter of the alphabet; “Kyrie Irving” is eleven letters; Irving played elev- en games at Duke University; he was drafted

“Kyrie Irving” is eleven letters; Irving played elev- en games at Duke University; he was drafted

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CONTINUED FROM PAGE 1 round one, pick one in the 2011 NBA draft and he surpassed
CONTINUED FROM PAGE 1 round one, pick one in the 2011 NBA draft and he surpassed

round one, pick one in the 2011 NBA draft and he surpassed the 11,000 point mark on March

11.

With a nod to Irving’s globetrotting curiosity and 11 cities with special meaning to him, the KYRIE 6 will debut with a preheat collection of 11 shoes inspired by 11 cities, in- cluding Beijing, Berlin, Guangzhou, Houston, Los Angeles, Manila, Miami, New York City, Shanghai, Taipei and Tokyo.

“#11 for Mr. Miagi aka my favorite player aka my best friend. Love you Dad. al- ways,”

KYRIE IRVING/ POINT GUARD FOR THE BROOKLYN NETS

ways,” KYRIE IRVING/ POINT GUARD FOR THE BROOKLYN NETS LeBron James x John Elliott Apparel Goes

LeBron James x John Elliott Apparel Goes Coastal

A fan favorite collab makes its coastal debut

By Nike Staff Writers

Debuted in August 2018, the Nike LeB- ron James x John Elliott Icon Collection is a tripartite study in head-to-toe versatility. Highlighted by the Icon QS, a fresh lifestyle approach to basketball footwear, the full as- semblage of apparel also considers basketball basics with a new perspective. The second drop, including hoodie and longsleeve T-shirt, pushes it all a little farther by introducing sub- tle colorways that are more evocative of nature than of the gym. The earthy tones are informed by the landscape of Elliott’s youth. “I’m always trying to tell authentic stories that relate to my

experiences,” he says. “For this season, I knew

I wanted to show the ICON QS on the runway

during New York Fashion Week for what was

our 8th show. The story for our current season is rooted in the idea of a ‘dream home,’ which for my mom and our family was a coastal ranch house in Northern Cali.” The latest ICON collection hues are birthed from this place, where the sea meets open land. Blanketed by fog, it is a starkly rug-

ged, gorgeous space.

The color scheme relays time spent in this climate, allowing for textures created through single colors, and morphing depending on how the item is worn.

colors, and morphing depending on how the item is worn. Lebron X John Elliott Men’s Hoodie

Lebron X John Elliott Men’s Hoodie

how the item is worn. Lebron X John Elliott Men’s Hoodie LeBron X John Elliott Men’s

LeBron X John Elliott Men’s T-shirt & Icon Shoe

“It’s really exciting, because you put a technical shoe through an earthy lens and complete the look with the apparel too,” says Elliott. “When I approach anything with Nike my goal is to create something that is timeless. The shoe, as a project, wasn’t easy. It required

a lot of trial and error, but it has helped us find

a way to form something that brings basket- ball culture more fluidly into our overall style choices.”

way to form something that brings basket- ball culture more fluidly into our overall style choices.”
way to form something that brings basket- ball culture more fluidly into our overall style choices.”

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CONTINUED FROM PAGE 2 The Nike LeBron James x John Elliott hoodie and longsleeve release October
CONTINUED FROM PAGE 2 The Nike LeBron James x John Elliott hoodie and longsleeve release October

The Nike LeBron James x John Elliott hoodie and longsleeve release October 9 from John Elliott, nike.com and select retailers.

The GOLF le FLEUR* Gianno Takes Con- verse and Tyler, The Creator’s Relationship to the Outer Limits

Tyler the Creator continues to put a spin on fashion, specifically sneakers

By Nike Staff Writers

For the past few years, Tyler, The Cre- ator has been steadily building with Converse. His exploration of the brand’s classics, the One Star and the Chuck 70, have allowed for experiments in color, fit, material and propor- tion. His latest output, the GOLF le FLEUR* Gianno, pushes the lessons learned to new boundaries. The Gianno is a new concept, engineered from the ground up, and, as should be in a true signature shoe, it is distinctly Tyler, The Creator. “This was an opportunity to create a build that he could have ownership and cre- ative input to,” says Matt Sleep, Converse’s Footwear Design Director. “We worked to craft a design language for Tyler with nods to Converse DNA and heritage. The intent was to create something that felt contemporary and fresh, but maybe not necessarily something that looked outwardly ‘Converse’ at first sight.” Synthesizing these considerations and some of Tyler’s starting points — such as in- fluences from outdoor footwear, running and basketball — results in something unconven- tionally multidimensional. While there are

outdoor vibes, it isn’t immediately a hiking shoe. And, while the midsole drafts off the ERX series, the basketball DNA is suppressed even if it comes across more overtly elsewhere. Equipped with a midfoot shank, the shoe is stable. The tread pattern is rugged and its nod to Converse’s ’90s basketball archive is another surprise crossover element. “The shoe is a combination of style and function,” says Amy Rauner, Senior Footwear Designer at Converse. “The multidirectional non-skid, lugged outsole should work in many different conditions —whether it be biking on BMX trails or hiking in the woods.”

it be biking on BMX trails or hiking in the woods.” GOLF le FLEUR* Gianno x

GOLF le FLEUR* Gianno x Converse x Tyler the Creator Sneakers

The mix of leather, nylon and suede gives the upper a rich dimensionality, while the various color choices allow Tyler to investigate both retro and contemporary influences, from current runway culture to the lineage of trail running. The sculpted, fitted upper hosts de- tailing, such as the mini debossed fleur motif, and reflective eye rows that weave through the design. These details provide intriguing depth to the sneaker from all angles.

that weave through the design. These details provide intriguing depth to the sneaker from all angles.

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CONTINUED FROM PAGE 3 The Converse x GOLF le FLEUR* Gianno launches exclusively at Camp Flog
CONTINUED FROM PAGE 3 The Converse x GOLF le FLEUR* Gianno launches exclusively at Camp Flog

The Converse x GOLF le FLEUR* Gianno launches exclusively at Camp Flog Gnaw, with a global release November 11 on converse.com and Golf Wang Stores.

Tyler, The Creator’s Converse History

Inside the unconvential relationship between a musician and shoe company

By Nike Staff Writers

between a musician and shoe company By Nike Staff Writers Selfie of Tyler the Creator off

Selfie of Tyler the Creator off his Twitter

In the summer of 2017, Tyler, The Cre- ator began reinterpreting the Converse One Star, introducing his “flower” design to the silhouette, which has come to define the signa- ture GOLF le FLEUR* collection. There have been numerous iterations; at times, a bold interpretation of two-tone suede, others, a subdued palette of monochrome hues. All have evolved alongside Tyler’s personal style. His output has also included interpre- tations of the Converse Chuck 70. These have explored suede, leather, burlap and velvet, and his latest offers a collegiate-vibe as the

Converse x GOLF le FLEUR* Chenille. It’s all about vintage and varsity sportswear, but with distinct GOLF le FLEUR* motifs. The Converse x GOLF le FLEUR* Chenille drops November 11 at converse.com and Golf Wang Stores.

Nike Live Launches in Long Beach and Tokyo

A sneak peek into the new storefronts across the country

By Nike Staff Writers

When Nike opened its first Nike Live pilot store in Melrose last year, it was hailed as a reinvention of the retail game: a seamless blending of data science and premium per- sonal service that delivered to local members’ exact needs. For nearly 18 months, Nike has studied Melrose’s buying patterns and member engage- ment and experiences, probing and exploring what makes for the perfect neighborhood store. They discovered some important find- ings. For example, shoppers made it clear that as much as they loved Melrose’s digital seam- lessness and convenience-led services, they wanted even more of the human connection offered to members in the store.

of the human connection offered to members in the store. Interior of Nike Store in Long

Interior of Nike Store in Long Beach, California

the human connection offered to members in the store. Interior of Nike Store in Long Beach,

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CONTINUED FROM PAGE 4 Today, thanks to the instructive success of this test-pilot, Nike is expanding
CONTINUED FROM PAGE 4 Today, thanks to the instructive success of this test-pilot, Nike is expanding

Today, thanks to the instructive success of this test-pilot, Nike is expanding the Nike Live con- cept on a global scale with the launch of two new stores in California and Tokyo. “Nike Live is the result of a singular vision: to design the most locally-relevant experience out there leveraging digital with personal service,” says Cathy Sparks, VP/GM of Global Nike Direct Stores & Service. “The success of our Melrose pilot has us so excited to expand this groundbreaking concept to new communities, with stores that offer our mem- bers convenience and the joy of sport in spaces built just for them.” The new Nike Live storefronts in Long Beach, California and Shibuya Scramble in Tokyo implement key learnings gleaned from more than 80 tests delivered through last year’s small format concept launch. These stores will be able to cater even more to their local com- munities, fueled by constant analysis of the online buying patterns, app usage and engage- ment of members in the local neighborhoods. Above all, each Nike Live door offers a one-of-a-kind, digitally-enabled space, spe- cifically designed and curated to provide the ultimate localized brick-and-mortar shopping experience for members.

localized brick-and-mortar shopping experience for members. Interior of Nike Store in Shibuya, Tokoyo Live experiences

Interior of Nike Store in Shibuya, Tokoyo

Live experiences in Long Beach and Tokyo, which open to NikePlus members November 1.

Beach and Tokyo, which open to NikePlus members November 1. Contact news.nike.com word headquarters: 503.671.6453

Contact

news.nike.com word headquarters: 503.671.6453 consumer affairs: 800.344.6453 mediarelations@nike.com PR@converse.com

news.nike.com word headquarters: 503.671.6453 consumer affairs: 800.344.6453 mediarelations@nike.com PR@converse.com @nike
news.nike.com word headquarters: 503.671.6453 consumer affairs: 800.344.6453 mediarelations@nike.com PR@converse.com @nike

@nike

news.nike.com word headquarters: 503.671.6453 consumer affairs: 800.344.6453 mediarelations@nike.com PR@converse.com @nike