VISUAL BASIC ELEMENTS

COLORS AND
COLOR CODES Status: February 2019
COLORS
COLOR PALETTE
The interplay of the primary colors Pantone
green, white, gray, and violet is a vital part
of the B. Braun brand identity and it effec-
tively differentiates the brand from the
competition. A range of secondary colors is
available to complement the primary colors.
PRIMARY COLORS
B. Braun primary colors are the principal
colors for the brand identity. Generous use
of white as a background guarantees the
optimum effect of our corporate color Pan-
tone Green. Violet may be used for accents.
SECONDARY COLORS
If necessary, secondary colors may also be
used (e.g. for illustrations or info graphics).
Because the presentation of B. Braun
should always be dignified and never garish,
secondary colors should only be used in
moderation and for a clear purpose. The
rule of thumb is never to use more than
two secondary colors to complement the
primary colors.

Primary colors

Green White Black/Gray Violet

Primary colors for

accentuation

Secondary colors

Red Dark-red Orange Yellow Lime Blue Dark-blue

B. Braun Brand Identity | Visual Basic Elements | February 2019

COLORS
COLOR VALUES PRIMARY COLORS
In order to guarantee that B. Braun corpo-
rate colors are reproduced as uniformly as
possible in all media, specific color values –
including half-tone screening – have been
defined for the relevant reproduction pro-
cesses and color systems.
COLOR GRADATIONS
Corporate colors may also used in gradations
of 80, 60, 40, and 20 per cent of the corre-
sponding full tone.
BLACK & WHITE
The rule for the conversion of corporate
Pantone Green to black is: 100 % B. Braun
green = 100 % black. Since corporate green
is the central brand recognition character-
istic, reproduction in monochrome should
be an exception.
TIP: SPECIAL COLOR AND CMYK RENDI-
TION OF B. BRAUN GREEN
The B. Braun corporate color - Pantone
Green – is a standard color from the Pan-
tone color system. This shade can only be
reproduced 100 % accuracy in offset print-
ing. In digital printing, only four colors are
used (cyan, magenta, yellow and black), so
the corporate color must be reproduced
using these colors; however, it is only pos-
sible to achieve approximately the original
color using four tone reproduction.

Primary Colors

Green Gray Violet

80 % 60 % 40 % 20 % 60 % 40 % 20 % 80 % 60 % 40 % 20 %

Pantone Green Pantone 430 Pantone 2603

HKS 53 K
NCS S 2060-B90G
RAL Design 170-60-50
HEX #00B482
HSL 163 | 100 | 71
CMYK 100 | 0 | 60 | 0
CMYK 80 % 80 | 0 | 48 | 0
CMYK 60 % 60 | 0 | 36 | 0
CMYK 40 % 40 | 0 | 24 | 0
CMYK 20 % 20 | 0 | 12 | 0
RGB 0 | 180 | 130
RGB 80 % 64 | 199 | 161
RGB 60 % 115 | 214 | 186
RGB 40 % 153 | 225 | 205
RGB 20 % 204 | 240 | 230 RGB 20 % 230 | 230 | 230
HKS 92 K
NCS S 5005 R80B
RAL 7046 Telegrey
HEX #969696
HSL 0 | 0 | 59
CMYK 80 % 0 | 0 | 0 | 80
CMYK 60 % 0 | 0 | 0 | 60
CMYK 40 % 0 | 0 | 0 | 40
CMYK 20 % 0 | 0 | 0 | 20
RGB 80 % 110 | 110 | 110
RGB 60 % 150 | 150 | 150
RGB 40 % 180 | 180 | 180
HKS 34 K
NCS S 3055-R50B
RAL Design 320-40-40
HEX #711E82
HSL 290 | 77 | 51
CMYK 69 | 100 | 0 | 0
CMYK 80 % 55 | 80 | 0 | 0
CMYK 60 % 41 | 60 | 0 | 0
CMYK 40 % 27 | 40 | 0 | 0
CMYK 20 % 14 | 20 | 0 | 0
RGB 113 | 30 | 130
RGB 80 % 152 | 74 | 151
RGB 60 % 175 | 120 | 178
RGB 40 % 200 | 166 | 207
RGB 20 % 226 | 211 | 233

White Black

CMYK 0|0|0|0 CMYK 0 | 0 | 0 | 100

RGB 255 | 255 | 255 RGB 0|0|0
NCS S 0300-N NCS NCS S 9000-N
RAL 9003 Signal white RAL 9004 Signal black
HEX #ffffff HEX #000000
HSL 0 | 0 | 100 HSL 0|0|0

B. Braun Brand Identity | Visual Basic Elements | February 2019

COLORS
COLOR VALUES SECONDARY COLORS

Secondary Colors

Red Dark-red Orange Yellow

80 % 60 % 40 % 20 % 80 % 60 % 40 % 20 % 80 % 60 % 40 % 20 % 80 % 60 % 40 % 20 %

Pantone 207 Pantone 506 Pantone 152 Pantone 129

HKS 17 K
RAL 3027
HEX #c5004b
HSL 337 | 100 | 77
CMYK 0 | 100 | 43 | 18
CMYK 80 % 0 | 80 | 35 | 15
CMYK 60 % 0 | 60 | 26 | 11
CMYK 40 % 0 | 40 | 17 | 7
CMYK 20 % 0 | 20 | 9 | 4
RGB 197 | 0 | 75
RGB 80 % 209 | 51 | 111
RGB 60 % 220 | 102 | 147
RGB 40 % 232 | 153 | 183
RGB 20 % 243 | 204 | 219
HKS 83 K
RAL 8012
HEX #830725
HSL 345 | 95 | 51
CMYK 0 | 100 | 65 | 55
CMYK 80 % 0 | 80 | 52 | 44
CMYK 60 % 0 | 60 | 39 | 33
CMYK 40 % 0 | 40 | 26 | 22
CMYK 20 % 0 | 20 | 13 | 11
RGB 131 | 7 | 37
RGB 80 % 156 | 57 | 81
RGB 60 % 181 | 106 | 124
RGB 40 % 204 | 156 | 168
RGB 20 % 230 | 205 | 211
HKS 6K
RAL 2011
HEX #e57228
HSL 23 | 83 | 90
CMYK 5 | 65 | 90 | 0
CMYK 80 % 4 | 52 | 72 | 0
CMYK 60 % 3 | 39 | 54 | 0
CMYK 40 % 2 | 26 | 36 | 0
CMYK 20 % 1 | 13 | 18 | 0
RGB 229 | 114 | 40
RGB 80 % 234 | 142 | 83
RGB 60 % 239 | 170 | 126
RGB 40 % 245 | 199 | 169
RGB 20 % 250 | 227 | 212
HKS 4K
RAL 1018
HEX #fecc00
HSL 48 | 100 | 99
CMYK 0 | 20 | 100 | 0
CMYK 80 % 0 | 16 | 80 | 0
CMYK 60 % 0 | 12 | 60 | 0
CMYK 40 % 0 | 8 | 40 | 0
CMYK 20 % 0 | 4 | 20 | 0
RGB 254 | 204 | 0
RGB 80 % 254 | 214 | 51
RGB 60 % 254 | 224 | 102
RGB 40 % 255 | 235 | 153
RGB 20 % 255 | 245 | 204

Lime Blue Dark-blue

80 % 60 % 40 % 20⁴ 80 % 60 % 40 % 20 % ⁴ 80 % 60 % 40 % 20 %

Pantone 383 Pantone 645 Pantone 302

HKS 66 K
RAL Design 100-70-60
HEX #afb635
HSL 63 | 71 | 71
CMYK 40 | 15 | 90 | 0
CMYK 80 % 32 | 12 | 72 | 0
CMYK 60 % 24 | 9 | 54 | 0
CMYK 40 % 16 | 6 | 36 | 0
CMYK 20 % 8 | 3 | 18 | 0
RGB 175 | 182 | 53
RGB 80 % 191 | 197 | 93
RGB 60 % 207 | 211 | 134
RGB 40 % 223 | 226 | 174
RGB 20 % 239 | 240 | 215
HKS 46 K
RAL Design 260-60-20
HEX #5186aa
HSL 204 | 52 | 67
CMYK 50 | 20 | 0 | 30
CMYK 80 % 48 | 16 | 0 | 24
CMYK 60 % 36 | 12 | 0 | 18
CMYK 40 % 24 | 8 | 0 | 12
CMYK 20 % 12 | 4 | 0 | 6
RGB 81 | 134 | 170
RGB 80 % 116 | 158 | 187
RGB 60 % 151 | 182 | 204
RGB 40 % 185 | 207 | 221
RGB 20 % 220 | 231 | 238
HKS 41 K
RAL 5001
HEX #00567c
HSL 198 | 100 | 49
CMYK 100 | 35 | 15 | 40
CMYK 80 % 80 | 28 | 12 | 32
CMYK 60 % 60 | 21 | 9 | 24
CMYK 40 % 40 | 14 | 6 | 16
CMYK 20 % 20 | 7 | 3 | 8
RGB 0 | 86 | 124
RGB 80 % 51 | 120 | 150
RGB 60 % 102 | 154 | 176
RGB 40 % 153 | 187 | 203
RGB 20 % 204 | 221 | 229

B. Braun Brand Identity | Visual Basic Elements | February 2019

CONTACTS

If you have any questions concerning the Marc Diegelmann Christine Zaengel
B. Braun Brand Identity, we will be happy Director Corporate Brand Management Art Director
to help you. and Internal Communications

Tel +49 5661 714787 Tel +49 5661 711633

marc.diegelmann@bbraun.com christine.zaengel@bbraun.com

B. Braun Melsungen AG B. Braun Melsungen AG

Corporate Communications Corporate Communications
Brand Management Brand Management
Todi Allee Todi Allee
Stadtwaldpark House 8 / 9 Stadtwaldpark House 8 / 9
34212 Melsungen 34212 Melsungen
Germany Germany