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Apart from these we have Equity rating, Preference share rating, Commercial paper rating, Bond rating, Fixed deposit
rating, borrowers rating, Individual rating.
Credit Rating Agencies
Standard & Poor’s Moody’s Investor Fitch ratings
(S&P) Service
John Knowles Fitch started
S&P Corporation was Created in 1914 and initially Fitch ratings in 1924. Fitch
formed in 1941 merging provided ratings for ratings system ranges from
Standard Statistics and government bonds. symbol AAA to D.
Poor’s Publishing. S&P Moody’s ratings system
ratings ranges from AAA to ranges from Aaa to Caa3.
D. Headquarter: NY & London
Headquarter: New York
Headquarter: New York
These Big Three CRAs account for 95% market share, with S&P and Moody’s sharing 80% of it. Other CRAs of the world
are Dun & Bradstreet, A.M.Best, Baycorp Advantage,etc
Similarly major CRAs of India are: CRISIL, ICRA, CARE and Fitch India
Grades of Ratings
INVESTMENT SPECULATIVE
GRADE RATING GRADE RATING
Investment is considered Investment is considered of
solid by the rating agency lower safety and higher risk
and the issuer is likely to and the issuer is likely to
honor the terms of default on the investment
repayment. in future.
These symbols of ratings are different for different credit rating agencies and are also different with respect to
debentures, fixed deposits, short term instruments, bond funds, bank loans,etc .
A typical Credit Rating Scale
Why Credit Ratings are needed
❖ Better Investment Decision : In view of the growing number of cases of
defaults, lenders are worried about the borrowers. With credit rating, they
get an idea about the creditworthiness of the entity and the risk factor
associated with them.
❖ Safety assurance: High credit ratings means that the issuer is very likely to
pay back the money on time with interest which gives an assurance to the
lender.
❖ Easy Loan Approval: For the borrower, a high credit rating helps in easy
approval of the loan as it is viewed as a low/no risk entity.
❖ Considerate Rate of Interest : Borrowers with good repayment history and
higher credit ratings are offered lower interest on loans as they are viewed
as low/no risk entity.
The Process involved in credit rating
Step 1: Request from issuer and analysis
Management meetings within the Team conducts site visits and perform analysis
rating team
➔ Business Analysis
Covers an analysis of industry risk, market position in the
country, operating efficiency and legal position
➔ Financial Analysis
Analysis of accounting quality, earnings protection, cash flow
adequacy and financial flexibility
➔ Management Evaluation
Study of track record of management’s capacity to overcome
adverse situations, goals, philosophies and strategies.
➔ Fundamental Analysis
Analysis of liquidity management, asset quality, profitability and
interest and tax sensitivity
Business Risk Analysis
It begins with an assessment of
company’s environment focussing on
the strength of industry prospects,
business cycle as well as competitive
Tip
factors affecting the industry.
Tell the audience about
the problem through a If the company is involved in more
story , ideally a person. than one business , each segment is
analyzed separately.
Financial Risk Analysis
Is analyzed mainly through financial
ratios. Emphasis is placed on the
ability of the company to
maintain/improve its future financial
performances.
Management Risk
The analyst compares company’s
business strategies and financial plans
Tip
to provide insights into a
Show how your solution
management’s ability to forecast and
helps the person in implement plans.
the story reach his or
her goals.
Fundamental Analysis
Includes an analysis of liquidity
management, profitability and
financial position, interests and tax
sensitivity of the company.
❖ Overall fundamental and earning capacity of the company and the volatility
of the same.
❖ Overall macroeconomic and business environment
❖ Liquidity position of the company (as distinguished from the profits)
❖ Requirements of funds to meet irrevocable commitments.
❖ Financial flexibility of the company to raise funds from outside sources to
meet temporary financial needs
❖ Guarantee/support from financially strong external bodies
❖ Level of existing leverage(borrowings) and financial risk
Benefits of Credit Rating
BENEFITS TO INVESTOR
➔ Safeguard against Bankruptcy : Credit rating gives assurance to the investors
against any bankruptcy and provide safety of their investment.
➔ Recognition of Risk : The various symbols help the investors to carry the
information in easily recognizable manner.
➔ Credibility of Issuer : Rating symbols also give an idea about the credibility of the
issuer.
➔ Rating Facilities Quick Investment Decisions : This includes that the investors can
take up quick decisions about the investments to be made in various instruments.
➔ No need to depend on Investment Advisors or Professionals : This includes no
dependence on investment advisors as the rating symbol suggest the credit
worthiness of the instruments.
➔ Choice of Investment : This includes making choice from various instruments
depending upon the risk profile and the diversification plan.
➔ Benefits of Rating Surveillance : This includes benefit of credit rating agencies of
on going rating surveillance of different companies.
Benefits of Credit Rating to Issuer Company .
➔ Lowers Cost of Borrowing : Com p a nie s tha t ha ve hig h c re d it ra ting for the ir d e b t instrum e nts will g e t fund s a t
lowe r c osts from the m a rke t. Hig h ra ting will e na b le the c om p a ny, to offe r low inte re st ra te s on fixe d d e p osits,
d e b e nture s a nd othe r d e b t se c uritie s.
➔ Wider Audience for Borrowing : A c om p a ny with hig h ra ting for its instrum e nts c a n g e t a wid e r a ud ie nc e for
b orrowing . It c a n a p p roa c h fina nc ia l institutions, b a nks, inve sting c om p a nie s.
➔ Self Discipline by Companies : Cre d it ra ting is b e ne fic ia l to the non-p op ula r c om p a nie s, suc h a s c lose ly-he ld
c om p a nie s. If the c re d it ra ting is g ood , the p ub lic will inve st in the se c om p a nie s, e ve n if the y d o not know the se
c om p a nie s.
➔ Rating as a Marketing Tool : Cre d it ra ting not only he lp s to d e ve lop a g ood im a g e of the c om p a ny a m ong the
inve stors, b ut a lso a m ong the c ustom e rs, d e a le rs, sup p lie rs, e tc . Hig h c re d it ra ting c a n a c t a s a m a rke ting tool to
d e ve lop c onfid e nc e in the m ind s of c ustom e rs, d e a le r, sup p lie rs, e tc .
➔ Motivation for Growth : Cre d it ra ting e na b le s a c om p a ny to g row a nd e xp a nd . This is b e c a use b e tte r c re d it ra ting
will e na b le a c om p a ny to g e t fina nc e e a sily for g rowth a nd e xp a nsion.
Benefits to financial Intermediaries
The rated instruments speak themselves about the financial soundness and strength
of a company. Because of this the financial intermediaries and the brokers are able to
save their time, cost and energy in convincing the client to invest in that company.
Other Benefits