Thesis 1asdddddddddddddddddddddddddddddd

LYCEUM OF THE PHILIPPINES UNIVERSITY CAVITE
AWARENESS OF DASMARINENOS ON THE HEALTH BENEFITS OF SPA
AND SAFETY MEASURES OF ESTABLISHMENT
A Thesis
Submitted to the Faculty of the
College of International Tourism and Hospitality Management
Lyceum of the Philippines University Cavite
In Partial Fulfillment
Of the Requirements for the Degree of
Bachelor of Science in International Management
Alegre, Mark Rossmond
Garcia, Lovely Shayne
Sendin, Shiela Marie
COLLEGE OF INTERNATIONAL TOURISM AND HOSPITALITY

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CHAPTER 1
INTRODUCTION
Health is a state of complete physical, mental and social well-being and not
merely the absence of disease or infirmity. The enjoyment of the highest attainable
standard of health is one of the fundamental rights of every human being without
distinction of race, religion, political belief, economic or social condition (World Health
Organization Constitution, 2006). On the other hand, Department of Health of the
Philippines defines health as a state of optimal physical, mental and social well being and
ability to function at the individual level. Health is a fundamental to well being, whilst
work is an integral part of modern life (Waddell & Burton, 2006). A healthy individual is
capable of performing better in his duties to himself or herself and to others regardless of
his race and his belief and can solely contribute to the well being of a nation.
On the other hand, “Wellness” is generally used to mean a healthy balance of the
mind, body and spirit that results in an overall feeling of well-being. Wellness can also be
described as a state that combines health and happiness. Thus, those factors that
contribute to being healthy and happy will also likely contribute to being well. Factors
that contribute to health and happiness have long been recognized (Retrieved from:
http://en.wikipedia.org/wiki/Wellness_%28alternative_medicine%29). “Wellness” can be
described as a way of life, that an individual create to achieve his/her highest potential for
well-being, consists of actions that the individual able to control, such as how they
exercise, eat, manage stress, and perceive the environment, and achieving a high-level
wellness involves continual striving for a more healthful way of living (Nahrstedt, 2004

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as cited in Azman & Chan, 2010). Therefore, the researcher had assessed that health
pertains to a sound mind and body of an individual whereas wellness is pertinent to a way
of living and getting the most perfect balance in all dimensions of life as a call for a
healthy life.
Background of the Study
Health and wellness tourism refers to the activities of persons traveling to and
staying in places outside their usual environment for not more than one consecutive year
for health and wellness purposes not related to the exercise of an activity remunerated
from within the place visited. One of the establishment engaged in this sector was
wellness and spa centers consist of enterprises that provide physical and well-being
services including, but are not limited to, slendering and body-building services,
massage, reflexology, facials, nail care, waxing, and body treatments, etc. (National
Statistical Coordination Board [NSCB], 2007).
According to study, 93% of the Filipino perceived being healthy as a meant to
protect themselves with the unforgiving living conditions of the city and having the vigor
to keep up with all the changes that are coming their way. In addition, health and
wellness is not just physiological but holistic – eating right, sufficient exercise and having
a positive disposition are the marks of a health individual. Nowadays, Filipinos have a
more sophisticated thinking on health and wellness than most were led to believe. They
have conscious preference for healthier choices. Although meager resources limit what
they can do for their health, they make the most of what’s available, affordable and easy.

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Their minds are very fertile, they are informed, curious and open to new concepts and
new ways on how to better their health (The Philippine Star, 2011)
Over the past centuries, health and wellness-oriented activities have been
recognized around the world, with existing of different health practices of the people in
different regions for staying healthy, and for healing/curing remedies as well. The
development of health tourism can be resonated with the echoes of the great economic
growth and major demographic shift, occurring in most countries across the globe
(Azman & Chan, n.d).
This study was inspired by the past literature stated and at a irreducible way, this
intend to contribute facts to the magnificent world of wellness. This paper focused on
determining the awareness of the people of Dasmarinas, Cavite regarding the health
benefits they can attain in visiting a spa as well as the safety measures in terms of
facilities provided by the establishments.
Statement of the Problem
This study will examine the awareness of the citizens of Dasmarinas, Cavite about
the benefits and facilities of spa establishment. More importantly, this research sought to
answer the following questions:
1. What is the demographic profile of the respondents in terms of:
a. Age
b. Gender
2. What is the frequency of spa visits among respondents?

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3. What is the level of awareness of respondents on the health benefits of spa in
terms of:
a. Mental Health
b. Physical Condition
4. What is the level of awareness of respondents on the safety measures of spa in
terms of facilities?
Significance of the Study
The researchers had aimed to find out the awareness of the people of Dasmarinas
City in Cavite about the health benefits they can attain as they visit a spa establishment
and their safety measures as observed in their facilities. The study had helped the
participants shift their beliefs about spa services as an option for a healthier life not as
part of a luxurious lifestyle. Lastly, this study benefited specifically to the following:
The Community. This will help the community to improve their standard of living
specifically on the healthiness side of their life.
The Local Government. This will benefit them in conducting training among locals so
they can be part and exploit this vast and timed opportunity in order to create a healthier
and wealthier community.
The Health Sector of Cavite. This study can help the sector to create programs that will
elevate the local’s understanding about spa services and encourage them to consider spa

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services to have a healthy body, mind and oul and not as a leisure activity. They can also
provide trainings that will help other locals increase their competencies and position
themselves in the wellness revolution.
Students and Faculty. This would also help learning institutions, specifically students
and faculty to be knowledgeable of the booming industry of wellness and so to increase
their competencies to take part of this phenomenon. In regards with this, they were able
to identify opportunities that will help to increase employment rate and generate income.
Future Researchers. Through this study, future researchers would acquire and discover
new things that will be beneficial in their research endeavours.
Conceptual Framework
The study was guided by a conceptual framework which is summarized in the
diagram in Figure 1. The framework included inputs which are the demographic profile
of the participants, the frequency of visiting a spa establishments and the level of
awareness. The demographic profile of the participants pertains to age and gender. The
frequency of spa visits pertains to how often the participants go to spa establishment. The
level of awareness includes the health benefits of spa and safety measures of the spa
facilities.
The researchers conducted a survey along Dasmarinas town proper. The feedback
from the participants, that is the data gathered from the survey, was assessed and

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analyzed to determine the awareness of participants regarding the health benefits of spa
and their facility for safety measures.
INPUT PROCESS OUTPUT

1. Demographic
Profile of
Respondents
2. Frequency of Spa - Collection of Data - Level of Awareness
visits - Analysis of Data of Dasmarinenos
3. Level of Awareness - Interpretation of about health benefits
on Health benefits Results and safety measures
-Mental Health of spa services and
-Physical establishment
Condition and;
4. Level of Awareness
on Safety of Spa
Facilities
Figure 1. Conceptual Framework on the Awareness of Dasmarinenos about the

benefits of spa services
Scope and Limitation of the Study
The participants of this study were those people residing in Zone 1 to 4 of the city
proper of Dasmarinas, Cavite. This study focuses mainly on the level of frequency visits
of participants, their level of awareness about the health benefits of spa services
specifically, mental health and physical condition and lastly on their awareness about the
safety measures of the establishments in their facilities. Data were gathered via surveys

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with the target participants with the use of a prepared questionnaire. The duration of the
study was on November 2014 to March 2015.
Definition of Terms
Health. A state of person’s mental and physical condition and a condition of being free
from illness and injury
Wellness. A condition of being good inn mental and physical health as a result of
deliberate effort
Spa. An establishment that offers wellness oriented services specifically to improve one’s
health and physical appearance.
Mental Health. This pertains to the psychological and emotional condition of an
individual towards coping up with normal stress of life.
Physical Condition. This pertains to the well being of an individual’s body and being
free from injury and illnesses
Massage. It is an act of body treatment through rubbing, kneading and tapping in order to
remove or reduce tensions and pains.

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Health Tourism. It is a practice in which individual travels for the purpose of receiving a
therapeutic treatment in body and mind.
Department of Tourism. It is a part of the government sector that provides regulation
concerning tourism management promotion of the country and industry development.
Department of Health. It is a department responsible for programs and regulation
concerning health care and ensures that every citizens have the right access to quality
health care.
CHAPTER II
LITERATURE REVIEW

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This chapter will discuss in detail the concept the awareness and spa services as
well as related aspects to fully understand the subject matter to be studied
Awareness
Awareness is the ability to perceive, to feel, or to be conscious of events, objects,
thoughts, emotions, or sensory patterns. In this level of consciousness, sense data can be
confirmed by an observer without necessarily implying understanding. More broadly, it is
the state or quality of being aware of something. In biological psychology, awareness is
defined as a human's or an animal's perception and cognitive reaction to a condition or
event (“Wikipedia Awareness,” n.d). On the other hand, self awareness is having a clear
perception of your personality, including strengths, weaknesses, thoughts, beliefs,
motivation, and emotions. Self awareness allows you to understand other people, how
they perceive you, your attitude and your responses to them in the moment. Self
awareness is the first step in creating what you want and mastering your. Where you
focus your attention, your emotions, reactions, personality and behavior determine
where you go in life (“Pathway to happiness,” n.d).
Wellness

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Wellness can be described as a way of life that an individual create to achieve
his/her highest potential for well-being, consists of actions that the individual able to
control, such as how they exercise, eat, manage stress, and perceive the environment, and
achieving a high-level wellness involves continual striving for a more healthful way of
living (Nahrstedt, 2004 cited in Azman & Chan, n.d). The wellness industry is rapidly
growing worldwide. The first results of research amongst wellness tourists have been
documented, but not much, or hardly anything, is known about the wellness needs and
expectations of city dwellers who would like to fulfill their aim of striving for a holistic
lifestyle in their own urban environment (Gerritsma, 2010). In historical terms, health and
wellness practices have been very much embedded in regional and local traditions and
cultures, with available natural resources also determining the forms of wellness that
were developed (Smith and Puczko, 2009).
According to Philippine Medical Tourism Inc. [PMTI] (2015), wellness is the
integration of mind, body and spirit. It is a state of the best possible well-being that
allows us to achieve our goals and find meaning and purpose in our lives. Wellness
involves continually learning and making changes to enhance your state of wellness. It
also combines seven dimensions of well-being into a quality way of living. When we
balance the physical, intellectual, emotional, social, occupational, spiritual, and
environmental aspects of life, or quite simply put, mind and body, we achieve true health
and therefore, true wellness.
Wellness Industry

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In the fields of economics and business, there is no clearly defined wellness
industry, although there is an emerging sense that such an industry does exist and is
growing rapidly. One of the first – and only – people to talk and write specifically about
wellness as an industry, rather than a concept, is economist and entrepreneur Paul Zane
Pilzer, who in 2002 published the first edition of his book, The Wellness Revolution.
Pilzer presents a simple and easy way to understand what the wellness industry is and to
differentiate it from the conventional healthcare sector (which he calls the ―sickness
industry‖):
- The wellness industry is proactive. It provides products and services to
healthy people, with the goal of making them feel even healthier and look better,
slowing the effects of aging, and/or preventing sickness from developing. People
voluntarily become customers of the wellness industry.
- The sickness industry (conventional medicine) is reactive. It provides
products and services to people with an existing disease, to either treat the
symptoms or eliminate the disease. People become customers of the sickness
industry by necessity, not choice.
The Stanford Research International (SRI) commissioned by the Global Spa Summit
(GSS) Committee analyzed that the global wellness market conservatively estimates that
the current wellness industry represents a global market of nearly US$2 trillion (GSS
Report 2010b). The SRI also reports that such rapid growth of the wellness industry is
attributed to three key trends:

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a. an increasingly older, segment of unhealthy people (aging population,
spread of death and disability – causing chronic diseases, obesity, stress.);
b. failing medical systems (due to expensive ‘hospital-centrism’,
fragmented/ specialized care and commercialization); and,
c. globalization and connection (e.g. the migration of people to urban
areas leads to change of lifestyle hence higher consumption of processed food,
lack of exercise, media influence, the abundance of self-help information on the
internet).
Likewise, subsectors of the industry that contributes to the emergence of wellness
sector were defined as follows.
 Spa: Includes all parts of the core spa industry, as defined in the Global Spa
Economy 2007 report – i.e., all types of spa operations, as well as spa-related
education; spa-branded products; spa consulting; spa media, associations, and
events; and spa capital investment.
 Complementary and alternative medicine (CAM): Encompasses diverse medical,
health care, holistic, and mentally or spiritually-based systems, practices, and
products that are not generally considered to be part of conventional medicine or
the dominant health care system (e.g., homeopathic, naturopathic, chiropractic,
traditional Chinese medicine, ayurveda, energy healing, meditation, herbal
remedies, etc.).

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 Preventive/personalized health: Includes medical services that focus on treating
well‖ people, preventing disease, or detecting risk factors – for example, routine
physical exams, diagnostic/screening tests, and so on.
 Medical tourism: Refers to persons traveling to another country (or another
city/region within their country) in order to receive medical, surgical, or dental
care, including invasive, diagnostic, and therapeutic procedures – primarily
because the care is more affordable, of higher quality, or more accessible. The
medical tourism sector includes any providers of services to medical tourists
during their trips – such as the hospital/clinic/doctor, the hotel or place where they
stay during the trip, food, shopping, and so on.
 Wellness tourism: Comprises healthy persons traveling to another country (or
another city/region within their country) to pursue holistic, preventive, or lifestyle
based services that enhance their personal well-being. This sector includes
providers of a wide range of services to wellness tourists – essentially, anything
included in the definition of the wellness cluster, but specifically targeting
wellness tourists, along with the lodging, food, shopping, and other services
supporting these tourists.
 Healthy eating/nutrition and weight loss: Includes vitamins and supplements;
functional foods/ nutraceuticals; health foods; natural and organic foods;
weightloss and diet service providers and advisory services; diet and weight-loss
foods and meal services; and anti-obesity prescription and over-the-counter drugs.
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 Fitness and mind-body exercise: Includes gyms/health clubs; personal training;
yoga, pilates, tai chi, and other mind-body practices; fitness and exercise clothing;
fitness and exercise equipment.
 Beauty and anti-aging: Includes beauty/salon services; skin/hair/nail care services
and products; cosmetics, toiletries, and other personal care products; dermatology;
prescription pharmaceuticals for skin care; as well as products and services that
specifically address age-related health and appearance issues, such cosmetics/
cosmeceuticals for skin/face/body care, hair care/growth, and
pharmaceuticals/supplements that treat age-related health conditions.
 Workplace wellness: Includes programs offered by companies and businesses
aimed at improving the health and wellness of employees, in order to reduce costs
and enhance productivity and performance.
 Public health and health education could easily be considered part of the wellness
cluster. However, they are not included here because they are primarily public
sector-funded and managed activities. While they may not provide traditional
marketing opportunities for the spa industry, they may be of increasing interest to
the industry in terms of philanthropic endeavors.
The massive wellness industry is fragmented by various global sectors. The highest
generating sector is beauty and anti ageing ($679.1 million). Mind and body fitn as ess
($390.1 million), nutrition and weight loss ($276.5 million) and preventive health ($243

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million) are also identified as huge profit- generating sectors of the wellness industry.
The estimated global magnitude of the wellness industry by the SRI which was based on
consumer spending and industry size data from other secondary sources as represented by
about 289 million wellness consumers in the world’s 30 most industrialized and
wealthiest countries (GSS Report, 2010b cited in Panchal, 2012).
The Philippine government had recognized the potential of health and wellness
tourism industry in job creation and in spurring economic growth. The DOT (2007) has
therefore targeted to position the country as the health and wellness destination in Asia.
Indeed, the Republic of the Philippines (2007) has recognized that health and wellness is
one of the major sectors for economic growth and has formulated a private sector-driven
master plan for the development of this service industry.3 The Medium Term Philippine
Development Plan (MTPDP) 2004 – 2010 also seeks to enhance and promote health
tourism, together with other tourism products. Revenues of health and wellness tourism
industries rose faster after Executive Order 372. Prior to 2004, revenues grew at slower
rates than either Gross Value Added (GVA) of Total Private Services or Gross Domestic
Product (GDP). Revenues however, remain at about 1.3% of GDP, close to the
contribution of the smallest economic sector, Mining and Quarrying. On the other hand,
the share of revenues of health and wellness tourism to the GVA of total private services,
while increasing slightly between 2003 and 2005, is still below 10 percent (Virola et. al.,
2007). According to the Health and Wellness Tourism Summit (2008), Philippines’s
health and wellness sector is estimated to gain about P68.5 million or equivalent to 1.26
percent of the country’s gross domestic product. In the study of Castillo and Balane

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(2011), the health and wellness service sector had been posting average annual growth
rates that are greater than the Philippine GDP and GNP, “the share of the sub-sector to
the Philippine national income has steadily gone up from 1.06% of GDP in 1991 to 1995
to 1.27% of GDP in 2001 to 2005. GNP shares followed the same trend with a 1.04% in
1991 to 1995 to 1.17% in 2001 to 2005. The slight decline in shares in GDP, an average
of 1.26% and in GNP, an average of 1.13% in 2006 to 2009, is attributed to the sub-
sector’s slower annual average rates of growth from 2006 to 2009 (except for GDP
growth in 2009) because of the global financial crisis, which reduced travels for medical
purposes to the Philippines”. Nowadays, wellness revolution had been very evident in the
country’s society. The presence of health and wellness related advertisement from radio,
television and the web which started from someone’s home elevates his awareness and
knowledge of the resounding industry. The existence of wellness products in the form of
supplements as part of preventive measures for sickness were already showcased in major
stores and merchandising outlet nationwide. Aside with that, wellness program
implemented by sponsoring body whether private or not were also in pledged in this
phenomena such as fun run, group exercise, zumba etc. and more firms were getting
involved.
Spa
Spa is an establishment that has a holistic approach to health and wellness, rest
and relaxation that aims to treat the body, mind and spirit by integrating a range of
professionally administered health, wellness, fitness and beauty, water treatment and

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services (DOT, 2006). Spas have become a pertinent cultural force, influencing not only
how consumers manage their health, appearance, and stress, but also how consumers
socialize, spiritualize, travel, and work. Rising levels of income, education, and
sophistication among travellers and consumers worldwide have dramatically elevated the
consciousness and desirability of spa treatments (Mandal, 2009, as cited in Atienza et. al,
2014).
Globally, the International Spa Association [ISPA] (2010) as cited in Kirapova
(n.d). defines spas as places devoted to overall well-being through a variety of
professional services that encourage the renewal of mind, body and spirit.
History of spa
There are a couple of different explanations of the origin of the word and concept
of SPA. The most popular refers to the times of the Roman Empire when the legionnaires
sought for a way to recover from their ailments and wounds received in the battles. They
discovered thermal water to be a relief to their aches, and built baths at the springs areas,
naming them “aquae”. The hot water treatments undertaken there were referred to as
“Sanus Per Aquam” (SPA), which means health by/through water. However, popular
though this explanation may be, there is little in the way of evidence for it being the
origin, and most people accept that the word “spa” comes from the Belgian town of Spa,
which reached the peak of its fame in the 14th century as a water treatment place and
existing until today.

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In the following years the culture of Spa spread out all over Europe and developed
from the original use of the mineral water to a wide range of other therapies, such as
Thalassotherapy (including seawater and marine substances). In the 19th century many
great spas were created in Europe and became destinations for the wealthy, who went
there on spa vacations, for their health. Even today, the spa concept has kept
hydrotherapy as a core feature together with the pampering procedures.
The first period: classical age
Wherever the term “spa” came from, examples of water treatments have been
famously found in at least two ancient cultures. Thus, the first period in spa history is
actually 500 BC, when the ancient Greeks used social baths, as well as hot air baths,
known as laconica. 475 years later, under the rule of Emperor Agrippa, the first Roman
"thermae" (a large-scale spa) was created, and in the following periods there was a
remarkable development in the features of the thermae. Through the years, such spas
were built in the whole Roman Empire, including areas from Africa to England. Besides
the healing services and various types of baths, the complexes included also sport centres
and restaurants. Thus, after exercising in the fitness room, the ritual could have included
passing through progressively warmer rooms, where the body was bathed, then anointed
with oils, massaged and exfoliated. The procedure would end with a refreshing dip in the
"frigidarium", and followed by relaxation in specially appointed rooms.
Second period: spa culture going around the world

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Besides the Roman spa traditions such as combining hot with cold baths, or sport
activities with massages and relaxation, other cultures from all over the world formed
their own spa traditions. Spa has been popular in Japan since 737 A.D., when the first
"onsen" (hot spring) area near Izumo became public thermal area, but it was centuries
later that the Japanese built the first "ryokan" (inns), where people could find
accommodation and fine food, Zen gardens, outdoor and indoor baths. Approximately
300 years later, the now widely used sauna appeared in Finland, including combinative
rituals such as sweating in the sauna and plunging in icy lakes, complemented by plenty
of beer or vodka. The Ottomans have been always famous for their hammams which are
beautifully constructed with mosaic, the most famous of which is possibly the Baths of
Roxelana in 16th century, arranged with massive towering steam rooms, private washing
quarters, and massaging platforms. Besides a health centre, Roxelana became an
important place for socializing, particularly for Muslim women.
Third period: spa traditions in Europe
The main characteristic of a spa is being located around natural hot springs. In the
Renaissance era, there were many resorts that became popular baths and healing places
built around thermal springs, such as Charlemagne's Aachen and Bonaventura's Poretta in
Western Europe, Paracelsus' mountain mineral springs at Paeffers (Switzerland), Baden-
Baden (Germany) and towns like Spa (Belgium). In the 16th century, the first scientific
book (based on the Czech Karlovy Vary health treatments) was published, recommending
the usage of thermal baths and tonics. In the 1890s, the village of Bad Worishofen
became famous by the holistic herbal and water therapy, developed by Sebastian Kneipp,
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the father of the renowned “Kneipp therapy”. Approximately in the same period, the spa
went through a downside when public baths across Europe were closed because of the
spread of plague, and in France baths were destroyed in an effort to prevent a syphilis
epidemic.
Germany boasts specific development in its spa traditions – a comparatively new
trend combining climatology, balneology and promoting the use of natural therapies
before the medical drugs, known as the German Cure System. It is supported by the
National Health System and is used by doctors to prescribe a natural treatment when the
other medical methods do not work effectively. In fact, the person with ailments is sent to
a spa village with appropriate climate where the spa treatments (e.g. hydrotherapy,
physiotherapy, hot packs and inhalation therapy) aim at bringing the patient a long-term
physical, mental and spiritual equilibrium. The result of this system appeared to be very
significant, since the amount of sick days in Germany dropped by 60% and the drug
consumption decreased with more than 60%. This led the health insurance companies to
pay for the “Kur” system for the last 40 years. (Anonymous, 2004 as cited on Yusoff,
2010).
Types of Spa and its services
According to Canadian Tourism Commission (2006), Spa industry segments are defined
as follows:

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Club Spa. A facility whose primary purpose is fitness and which offers a variety of
professionally administered spa services on a “day use” basis.
Cruise Ship Spa. A spa aboard a cruise ship providing professionally administered spa
services, fitness and wellness components and spa cuisine menu choices.
Day Spa. A spa offering a variety of professionally administered spa services to clients
ona “day use” basis.
Destination Spa. A spa whose sole purpose is to provide guests with lifestyle
improvement and health enhancement through professionally administered spa services,
physical fitness, education programming and on-site accommodations. Spa cuisine is
served exclusively.
Medical Spa. Individuals, solo practices, groups and institutions comprising medical and
spa professionals whose primary purpose is to provide comprehensive medical and
wellness care in an environment which integrates spa services, as well as conventional
and complementary therapies and treatments.
Mineral Springs Spa. A spa offering an on-site source of natural mineral, thermal or
seawater used in hydrotherapy treatments.

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Resort/Hotel Spa. A spa located within a resort or hotel providing professionally
administered spa services, fitness and wellness components and spa cuisine menu
choices.
In the Philippines, DOT (2006) had defined the following types of spa:
Day Spa. It is a spa offering a variety of professionally administered spa services
to clients on a day use basis including hair and beauty salons and wellness clinics
that shall offer at least one water treatment.
Destination/Resort Spa. a spa which has for its sole purpose to provide clients
with lifestyle improvement and health enhancement through professionally
administered spa services, physical fitness, education programming and on-site
accommodations where spa cuisine or healthy food is offered.
Hotel Spa. A spa located within a hotel/urban/out of town providing
professionally administered spa services, fitness and wellness components.
Cruise Spa. A spa aboard a cruise ship that provides professionally
administered spa services, fitness and wellness components and spa cuisine menu
choices.
Club Spa. A facility whose primary purpose is fitness, offering a variety of

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professionally administered spa services on a day-use basis to both club members
and non-members.
Medical Spa” – is an individual, solo practice, group and institution comprised of
medical and spa professionals whose primary purpose is to provide
comprehensive medical and wellness care in an environment which integrates spa
services, as well as conventional and complementary therapies and treatments.
Wellness Center. A spa which provides services and an environment wherein
the interconnectedness of diet, lifestyle, exercise, relaxation and rejuvenation
must exist in order to bring about the balance.
Rehabilitation Center. A spa which primarily focuses on rehabilitation therapy for
various accident or health induced incapacity (strokes, heart, etc.) incorporating
mainstream and alternative modalities in order to bring the patients to its
maximum level of well being.
Hospital Spa. A hospital facility with a spa, wherein it integrates mainstream
medicine and other alternative approach to promote healing and balance of mind
body and soul.
Spa benefits

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Spas are already providing wellness, even if they don’t recognize it or claim it. The
tradition of spa as a place for healing, renewal, relaxation, and feeling well, positions the spa
industry as one of the most logical sectors to take advantage of the wellness movement (Atienza
et. al, 2014)
Mental Health
The study revolves around the three pillars of timeless wisdom: meditation,
Ayurveda and yoga. Spa treatments can ease also the mind, not only the body. The
heavenly head massage involves continuous pouring of warm herbal oil over the
forehead, which is then massaged into the scalp and head. This brings a state of deep
relaxation and inner peace and also helps address anxiety and depression. Stress typically
accumulates in the head, neck and shoulders. Using spa treatments these areas are gently,
firmly and rhythmically massaged until the tension melts away (Alave, 2008).
Physical Condition
Peer-reviewed medical research has shown that the benefits of massage include
pain relief, reduced trait anxiety and depression, and temporarily reduced blood pressure,
heart rate and state of anxiety (Evans, 2006). Spa treatments stimulate circulation and rid
the body of impurities. It dramatically improves the functions of the five senses (Alave,
2008). Some studies cited that relief, soothing sore joints and muscles, and simply feeling
better about oneself lead a healthy lifestyle. Massage and therapies help you to relax,
rejuvenate and rest. Some therapies help you boost your immune system and some like
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ocean-side yoga, medically supervised detox, and more retreats to choose from to find the
path you want to take to lose weight.
Spa establishmen’ts standards
DOT had set minimum standards for the requirement and for the purpose of
accreditation of establishing a spa. The following are the minimum standard requirements
for the operation and maintenance of spa establishment.
a. Location and Environment. The spa shall be situated in a safe and reputable
location with clean, calm and relaxing environment;
b. Lounge and Reception Counter. There shall be a reception counter attended by
qualified and trained staff and a reasonably furnished lounge with seating facilities
commensurate with the size of the spa;
c. Washrooms There shall be separate clean and adequate public washrooms for
male and female provided with running water and adequate toiletries;
d. Locker Rooms. There shall be secured separate male and female public rooms
for guests;
e. Shower Rooms. There shall be separate male and female public shower and
changing rooms;
f. Treatment Rooms. There shall be separate unlocked public treatment rooms for
male and female;

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g. Services. The spa shall provide the following services in addition to other spa-
related amenities which it may offer:
1. Massages – Swedish, Shiatsu, reflexology or tui-na, Thai,
aromatherapy/Filipino healing modalities and/or other acceptable massage
treatments
2. Steam, sauna and/or water baths
3. Spa treatments – one or more of the following body packs and wraps,
exfoliation, body toning/contouring, waxing, hand, foot/face care and hair
h. Staff. The staff shall be appropriately trained by the internationally
recognized training institutions and/or associations duly recognized by the
Department. Likewise, they shall be properly attired, clean and well-groomed at
all times;
i. Steam, Sauna and Water Baths. The steam, sauna and water baths shall
bemaintained in a level of temperature which shall not cause adverse reactions to user.
Safety signages shall be provided to include information on allowable maximum
temperature, duration of stay and guide in operating temperature regulator;
j. Linen. There shall be adequate supply of clean linen, towels and appropriate
garments such as robes or sarongs of good quality;
k. Administrative Facilities. There shall be sufficient and adequate space for
backroom operations.

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l. Employees’ Facilities. There shall be adequate and well-maintained employees’
lounge and rest area equipped with bathrooms and dining room for male and female
employees;
m. Emergency Generator. There shall be a high-powered generator capable of
providing full power in all areas of the establishment.
n. Parking. There shall be adequate and secured parking space provided for
customers/guests;
o. First Aid. A well-stocked first aid cabinet and staff trained in first aid shall be
available at all times; and
p. Facilities for Disabled There shall be facilities and provisions for the disabled
in accordance with Batas Pambansa Blg. 344 promulgated on May 1985, otherwise
known as an “Act Enhancing the Mobility of Disabled Persons”.
According to World Health Organization
Rules and Regulations to govern the accreditation of Spa establishments includes the
following:
Treatment rooms. There shall be separate unlocked public treatment rooms for
male and female.
The staff shall be appropriately trained by the internationally recognized training
institutions and/or associations duly recognized by the Department. Likewise, they shall
be properly attired, clean and well-groomed at all times
The entire spa facility shall be a no smoking facility.

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The spa industry
Europe is the largest regional spa market in the world. It had an estimated 22,607
spas in 2007 earning USD18.4 billion in revenues and employing 441,727 people. The total
number of spa in North America s estimated 20,662 spas had approximately USD13.5 billion
in revenues and 307,229 employees in 2007 (Global Spa Economy, 2007 as cited in Yusoff,
2010).
The Asian spa is a rapidly growing segment in tourism, which has received much
attention from various sectors. Spa and wellness tourism in Asia is recognized as a
booming industry (Laing & Weiler, 2008; Global Spa Summit (GSS) Report, 2008).
While enthusiastic promotional statements about rapidly growing tourism sectors often
exaggerate the rising importance of a special area, the basic numbers of properties and
participants support a claim that in this instance, spa tourism is of considerable
importance (Panchal, n.d).
In the recent report of Global Spa Summit (2010b), spas are already providing
wellness, even if they don’t recognize it or claim it. The tradition of spa as a place for
healing, renewal, relaxation, and ―feeling well,‖ positions the spa industry as one of the most
logical sectors to take advantage of (and help lead) the wellness movement. There are a
number of business opportunities for the spa industry to pursue along the wellness
continuum. While some opportunities will require long-term effort and investment, others
simply require spa owners and investors to make small adjustments to their service offerings
and reexamine their marketing approaches and customers with a new, wellness-oriented
viewpoint.

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Anecdotal evidence – from leading stakeholders and thinkers in the spa industry
and the broader wellness cluster – suggests that the ―Baby Boomer‖ generation has been
and is currently the core consumer group driving the growth of the wellness industry.
Starting in the 1960s and 1970s, the Baby Boomers were the first generation to become
more open to alternative, complementary, and non-Western modalities of health,
wellness, energy, mind-body systems, and so on, and it was during this time that practices
such as yoga and traditional Chinese medicine were introduced into the mainstream
culture in the United States and Europe. The birth and growth of the modern wellness
movement also dates from this era. During the growth of the wellness industry over the
last ten years or so, Baby Boomers have continued to be among the largest purchasers of
health- and wellness-related products and services, and this trend is expected to continue
to increase. As this generation grows older and seeks to mitigate the effects of aging, they
are also driving the exponential growth of the beauty and anti-aging markets, in such
areas as cosmetic surgery and dentistry, dermatology, and voluntary eye surgery. This
same demographic has traditionally represented – and will continue to represent – a
major customer base for the spa industry, the health club industry, and other similar
sectors.
The market potential of spa development is being captured by global and premium-brand
spas that have expanded their service menus. At the same time, establishments that offer
traditional bathing, healing, herbal, and therapeutic treatments derived from centuries-old
practices also recognized the potential of branding themselves as spas, and some are investing in
new services, equipment, facilities, as well as modifying their ambience. European bath houses

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and saunas, Japanese onsens, Turkish-style hammams, Indian ayurveda centers, and Thai
massage establishments do not necessarily fit the traditional Western concept or business model
of spas, but a certain portion of these have begun and will continue to cross over to the spa market
as they evolve and adapt to the needs of its consumers (Gupta, 2013). . In the US 2007 National
Health Interview Survey indicates that women were one of the most prevalent groups
who used Complementary and Alternative Medicine which includes spa. In addition,
Canadian Tourism Commission and the International SPA Association (2006) had
identified that there were more female spa goers and spa travelers in US and Canadian
settings. It is also reported most spa goers and spa travelers in the US and Canadian
setting were ages 35 years old and above because they are capable of availing the service
and they need such treatment to relieve stress from their daily lives, however most
reasons spa goers do not go to spa more often is that they have no time to do so and the
service is expensive. On the other hand, they see spending money on a spa occasionally
and it will be expensive to purchase it regularly. Likewise, Mak and Wong (2007)
revealed that most Hongkong spa goers perceived spa as a place for relaxation,
pampering and overall health henceforth relaxation and relief are the most important
factors that motivates them. In Portugal, the main motive of individuals going to spa is
directly connected in relaxation and relieving stress (Gustavo, n.d). In the case of Atienza
et. al. (2014), aside from relaxation different spas are promoting variety of wellness
programs and treatments including healthy lifestyle, weight loss treatments and detox diet
in order to attract more people.

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In the Philippines, as of end-2006, there were an estimated 87 spas operating in
Metro Manila alone, a figure 74% higher since 2003; and with those offering spa services
varying, as hotels and resorts jumped on the bandwagon, with 20% spas located in hotels
and resorts, and 76% of spas stand-alone day spas. This according to Intelligent Spas
(IntelligentSpas.com), which released the Spa Industry Profile Philippines 2003-2007 that
also noted the growing size of spa facilities (averaging 609 square metres), with an
average of 10.9 treatment rooms, making them the largest across the Asia-Pacific region
(Dela Cruz, 2015).
In the study of Atienza et. al. (2014) about the impacts of massage spa therapy on
the tourism industry of Batangas City, Philippines showed that most spa establishments
was a sole proprietorship type of ownership and most of the spa business exist for four to
six years. Majority of the spa business were Spa Town. With regards to different spa
services, majority offers peat pulp bath and the least is sauna and steam bath. It was also
observed that all items were assessed as agree and it enhances the awareness of the
tourists about the beauty of Batangas City. It was followed by provide taxes for the
government, became a tourist attraction and improves socio-economic of local residents
and improvement on the lifestyle both of the local residents and tourists.
Synthesis
Paul Zane Pilzer said that wellness industry is a trillion dollar industry as stated in
his book “The Wellness Revolution”. Baby boomers generation want to stay fit, healthy
and they don’t want to get old fast. According to Azman and Chan, wellness can be
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described as a way of life that an individual create to achieve his/her highest potential for
well-being, consists of actions that the individual able to control, such as how they
exercise, eat, manage stress, and perceive the environment, and achieving a high-level
wellness involves continual striving for a more healthful way of living. On the other hand
the Philipine Medical Tourism Inc. states that wellness is the integration of mind, body
and spirit. It is a state of the best possible well-being that allows us to achieve our goals
and find meaning and purpose in our lives. Hence, wellness can be associated with the
activity of someone and their behaviors in order to maintain a good state of well being,
both mentally and physically.
Wellness industry is growing rapidly. The industry had created a great impact in
many economies, from employment creation to business opportunities and elevating
one’s perception toward health leading to a healthier and wealthier community. The rapid
growth was attributed into three trends: 1. an increasingly older, segment of unhealthy
people, 2. Failing medical systems and 3. globalization and connection.
Spa was considered a subsector of the industry which contributes to the
emergence of wellness revolution. Spa is an establishment that has a holistic approach to
health and wellness, rest and relaxation that aims to treat the body, mind and spirit by
integrating a range of professionally administered health, wellness, fitness and beauty,
water treatment and services (DOT, 2006). The start of this sector popularly refers to the
times of the Roman Empire when the legionnaires sought for a way to recover from their
ailments and wounds received in the battles. They discovered thermal water to be a relief

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to their aches, and built baths at the springs areas, naming them “aquae”. As time goes
by, different countries with different cultures had traditionally evolved this concept of
wellness service. Today, innovators around the globe had come up with their own unique
service as pertain to spa treatments. Segments of spa were manifested from day spa, club
spa, cruise ship spa, destination spa, medical spa, mineral springs spa and resort hotel spa
to a more upheaval service of this magnificent industry.
The most benefits associated with availing spa service were to relax and relieve
stress in our daily lives. However, some studies had proved that aside with relaxation and
calming one’s mind and soul. Spa services have some benefits such as soothing sore
joints and muscles, boost immune system and weight loss. Nowadays, because of the
increase awareness of people regarding benefits of spa, many were getting involved to be
part of the revolution both local and private sector. People exploit opportunities in this
industry and turn it into their advantage like creating spa business and developing
competencies necessary in this field. In order to have a genuine and quality service in the
spa establishments, the government give assistance with this opportunity through the
provision of regulation and that serve as a minimum standard requirements for
establishing spa.

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CHAPTER III
METHODOLOGY
This chapter contains discussion of the Research design, the sources of data, the
sampling design technique, participants of the study, research instrument and validation,
data gathering procedure, data analysis and statistical treatment of data.
Research Design
The researchers used the descriptive analytical method of research for this the
most appropriate means of evaluating the awareness on the benefits of spa services and
establishments.

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According to Calderon et. al. (1993), descriptive analytical method of research as
certain to prevailing conditions affecting a given group hence, this study calls for this
methods. It is a study component to serve a direction in a reaching a goal. They pointed
out that the descriptive methods tell “what is” that which leads to a scientific
information.” Calderon further described it as a fact-finding with adequate interpretation
usually beyond fact-finding. The descriptive method of research involves as a certain data
gathering process on prevailing conditions and practice or descriptions of objects, process
or person as they exist for about a certain educational phenomenon, predicting for
identifying relationships among and
between the available described.
The researchers made a quantitative analysis in identifying the current status of
the participants regarding their level of awareness about spa establishments and services.
Sources of Data
The researchers had obtained data directly from the authentic sources for
accuracy. The total population of people living in Dasmarinas Cavite was obtained from
the National Statistics Office web address retrieved on March 1, 2015 on
http://www.nscb.gov.ph/activestats/psgc/municipality.asp?muncode=042106000&regcod
e=04&provcode=21. The researcher also utilized secondary sources of data such as
books, journals and the world wide web.
Sampling Design Technique

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The method was used in this study was Stratified random sampling. A method of
sampling was involves the division of population into smaller groups known as “Strata”.
In Stratified random sampling, the strata are formed based on members shared attributes
or characteristics. A random sample from each stratum is taken in a number proportional
to the stratum’s size when compared to the population. These subsets of the strata are
then pooled to form a random sample.
The number of participants that serve as the representatives of the population is
276 which is the 1/8 of the total population = 2,208 was equally divided to the 4
barangays located in the City center of Dasmarinas namely from Zone 1 to Zone 4.
Participants of the Study
The participants of the study were the individuals residing in Dasmarinas, Cavite.
The proponents aimed to determine their awareness with regards to the benefits of spa
establishments and services.
Data Gathering Procedure
The survey procedures were done in the city center of Dasmarinas, Cavite
specifically on the areas that covers the vicinities of Zone 1 to 4 of the city. The proponents
were divided into two groups for an efficient and faster movement of questionnaires among
respondents.
Research Instrument and Validation

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The research instrument used in the study was in the form of questionnaires. The
proponents used questionnaire to evaluate the existing and proposed application. It will
help to determine if the features on the proposed study is useful and effective. Also, it
will be a source of data in terms of comparing the features of the existing and proposed
application.
The research instrument includes the important description about the profile of the
participants, such as their name, gender, age, yearly income and the frequency of going to
spa. The other part was composed of health benefits of spa in terms of mental health,
physical condition and safety measures of spa establishments
For validation purposes, the researcher initially presented a sample of the set of
questionnaires for the survey to the research adviser for the confirmation and approval.
Afterwards, the questionnaires were introduced to the panel members to administer
suggestions and necessary corrections to ensure further improvement and reliability of
the instrument. And last, researchers then excluded irrelevant questions, completed all the
inadequate information and rephrased the words that would apparently be difficult to
understand by participants into much simple terms.
Data Analysis
The data gathered from the survey were tallied and organized into frequency
tables and analyzed descriptively. These procedures allowed easy interpretation of
findings.

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In the survey questionnaire, participants will be asked about their level of
awareness on the health benefits of spa in terms of mental health and physical condition
as well as their awareness about the safety measures of spa establishments. The indicators
to be used in assessing their level of competencies would be as follows:
Score Interpretation Scale
4 Strongly aware 3.25 – 4.00
3
Aware 2.50 – 3.24
2 Neutral 1.75 – 2.49
1 Not aware 1.00 – 1.74
Interpretation
Strongly aware. The participant strongly agreed that they have a very high level
of awareness
Aware. The participant agreed that they have a high level of awareness
Neutral. The participant have average level of awareness
Not aware. The participant have low level of awareness
Statistical Treatment
The proponents had come up with a statistical treatment with the approval of the
research statistician in order to answer the objectives of the study. The treatment that was

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used is frequency counts, percentage and weighted mean. Frequency counts and
percentage were used for the first part of the questionnaire which is the demographic
profile and frequency of visits whereas weighted mean was used for level of awareness.
The formulas used were as follows:
1. Frequency counts and percentage (%) were utilized to present the
participants’ socio-demographic profile.
The formula for percentage is:
% = f / n x 100
where: f = class frequency
n = sample size
2. Weighted mean and standard deviation were used to assess the participant’s
level of entrepreneurial competencies and level of confidence. Mean is the sum of
the observations divided by the number of observations. It identifies the central
location of the data.
The Mean is calculated using this formula:
M = ∑ (X) / N
Where: ∑ = Summation
X = Total Number of Items
N = Sample size (Number of Data Points)
Standard deviation is the most common measure of variability, measuring the
spread of the data set and the relationship of the mean to the rest of the data.
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The Standard deviation is calculated using the following formula:
S2 = ∑ (X – M) / n – 1
Where: ∑ = Summation
X = Individual Score
M = Mean of all scores
n = Sample size (number of
scores)

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CHAPTER IV
RESULTS AND DISCUSSION
This chapter present the result, analysis and interpretation of data obtained from
the results of the survey which includes the participant’s profile, awareness on the health
benefits of spa in terms of mental health, physical condition and safety of the citizens of
Dasmarinas. Based on the analysed and interpreted data, the following are the results of
the study.
Demographic Profile of the Participants
The profile of the participants considered in this study includes gender, age,
yearly Income and the frequency going to a spa.
Table 1
Demographic Profile of the Participants according to Gender
Gender Frequency Percentage

Male 103 37.3
Female 173 62.7
Total 276 100

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The Table 1 shows the frequency and percentage of the participants according to
gender. There were 103 males which comprises of 37.3 % and there were 173 females
comprised of 62.7% of the total population. There is a difference of 25.4% between two
genders hence most of the participants are females. In the US 2007 National Health
Interview Survey indicates that women were one of the most prevalent groups who used
Complementary and Alternative Medicine which includes spa. In addition, Canadian
Tourism Commission and the International SPA Association (2006) had identified that
there were more female spa goers and spa travelers in US and Canadian settings. It
denotes that more female individuals were engaged in availing and consuming spa
services.
Table 2
Demographic Profile of the Participants according to Age
Age (in years) Frequency Percentage
Below 20 19 6.9
21 – 30 50 18.1
31 – 40 78 28.3
41 – 50 92 33.3
51 – 60 30 10.9
61 and above 7 2.5
Total 276 100.0

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The Table 3 shows the frequency and percentage distribution of the participants
according to age. Most of the participants come from ages 41 to 50 years old, which
comprises of 92 or 33.3% of the total number of participants. The least number
participants which comprise of 7 or 2.5% of the total comes from ages 61 years old and
above followed by 20 years old and below composed of 19 or 6.9% of the participants. 50
or 18.1% of the participants were aged 21 to 30 years old; 78 or 28.3 % were aged from
31 to 40 years old and 30 or 10.9% comes from 51 to 60 year old respondents. Similarly,
the Canadian Tourism Commission and the International SPA Association (2006), had
determined that most spa goers and spa travelers in the US and Canadian setting were
ages 35 years old and above because they are capable of availing the service and they
need such treatment to relieve stress from their daily lives.
Table 3
Demographic Profile of the Participants according to Frequency
How often you’ve visit to

Frequency Percentage
SPA
Daily basis 11 4.0

Weekly 24 8.7
Monthly 112 40.6
Yearly 129 46.7
Total 276 100.0

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The Table 5 shows the frequency and percentage distribution of the participants
according on how often they visit Spa. Out of 276 random citizens of Dasmarinas, the
highest frequency belongs to yearly visit of 129 or 46.7% respondents followed by
monthly with 112 or 40.6%, next is weekly with 24 or 8.7% and lastly daily visits of 11
or 4.0% respondents. Only a few respondents manage to visit a spa on a daily basis for
two distinctive reasons which is they have time to do so and money to avail the service.
As per the Canadian Tourism Commission and International SPA Association (2006),
most reasons spa goers do not go to spa more often is that they have no time to do so and
the service is expensive. On the other hand, they see spending money on a spa
occasionally and it will be expensive to purchase it regularly.
Table 6
Awareness on the health benefits of spa in terms of mental health
Mental Health Mean Remarks

Strongly
1. Spa treatments can ease also the mind not only the body 3.39
aware
Strongly
2. Spa treatment can bring a state of deep relaxation 3.5
aware
Strongly
Grad Mean 3.44
Aware
As shown in table 3, the overall rating had attained a mean of 3.44 which is
strongly aware. Spa treatments can ease also the mind not only the body has a mean of
3.39 which is the least among the two and spa treatment can bring a state of deep
relaxation with 3.5 mean. Mak and Wong, (2007) had examined the underlying factors
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that motivate Hongkong travellers in visiting spa and it reveals that most Hongkong spa
goers perceived spa as a place for relaxation, pampering and overall health henceforth
relaxation and relief are the most important factors that motivates them. In Portugal, the
main motive of individuals going to spa is directly connected in relaxation and relieving
stress (Gustavo, n.d)
Table 7
Awareness on the health benefits of spa in terms of physical condition
Physical Condition Mean Remarks

Strongly
3. Spa treatments improve the function of the five senses. 3.26
Aware
Strongly
4. You lead a healthy life style. 3.26
Aware
5. Massage/Therapies help you to relax, rejuvenate and Strongly
3.45
rest. Aware
6. Spa could also guarantee for weight loss. 2.83 Aware
7. Help you boost your immune system. 3.16 Aware
Grad Mean 3.19 Aware
Table 7 shows the awareness of locals on the health benefits of spa in terms of
physical condition. The overall rating shows that the respondents are aware of the health
benefits. Spa could also guarantee for weight loss has the least rating of all with a mean
of 2.83 followed by spa can help boost immune system with a mean of 3.16 and Spa
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treatments improve the function of the five senses as well as it leads a healthy life style
with 3.26 mean. A mean of 3.45 got the highest mean which is massage therapies help
you to relax rejuvenate and rest. In this case, most of the spa goers were presumptuous
that spa establishments are a place for relaxation and relieving stress. In the US and
Canadian setting, most of spa goers and travellers visit a spa establishment for them to
relieve and reduce stress (Canadian Tourism Commission and International SPA
Association, 2006). However, to attract more people, different spas are promoting variety
of wellness programs and treatments including healthy lifestyle, weight loss treatments
and detox diet (Atienza et. al., 2014)
TABLE 6
Awareness about the Spa facilities
Safety Mean Remarks

8. Rooms shall be separate and unlock for male and Strongly
3.54
female Aware
9. Staffs should be appropriately trained by recognized Strongly

3.62
institutions and/or recognized departments Aware
Strongly
10. The entire facility shall be a no smoking facility. 3.7
Aware
Strongly
Grad Mean 3.62
Aware
As shown in Table 6, the overall rating has a mean of 3.62 which simply denotes
that the respondents are strongly aware of the facilities and quality of staff that the spa
was operating. According DOT standards , there should be separate unlocked public

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47
treatment rooms for male and female, staffs should be appropriately trained by the
internationally recognized training institution and associations duly recognized by the
department and the facility should be entirely a non smoking facility (Revised rules and
regulations to govern the accreditation of spa establishments, approved :2006). Spa
establishments had complied with the DOT standards for spa operation since respondents
who had been to spa had observed such proper treatment from the staff and facilities of
the establishments.
CHAPTER V
SUMMARY, CONCLUSION AND RECOMMENDATIONS
This chapter includes the summary of the results and conclusion aligned with the
statement of the problem and further recommendations for improvement.
Summary
This study was conducted and carefully executed to observe the Awareness of
Dasmarinenos on the Health Benefits and safety measures of spa services and
establishments. The respondents were the 276 citizens of Dasmarinas City and obtained
through stratified random sampling. In addition, the proponents aimed to determine the
demographic profile of the respondents and their frequency of visits in spa

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48
establishments. To observe the level of awareness of Dasmarinenos, the researchers
prepare a questionnaire to get the needed data to analyze and interpret the results
The result shows that most of the respondents were female which comprises of
62.7% of the total sample population and most of the respondents were aged from 31
years old and above.With regards to the frequency visits, 46.7% of the participants visit a
spa in yearly basis. The participants were strongly aware about the health benefits of spa
in terms of mental health with an overall mean of 3.44 whereas they were aware about
the physical condition they can gained for the spa services with an overall mean of 3.19.
Likewise, the participants were strongly aware about the safety measures of the spa
establishments with an overall mean of 3.62.
Conclusions
The result of the study revealed that most of the respondents had gone in a spa in
a yearly basis in view of the fact that their capability to allocate their resources for a more
frequent visits and time to avail spa treatment is insufficient. The respondents were
strongly aware with regards to the mental health benefits that the spa provide since spa
visits commonly distinguished as place for relaxation, rejuvenation and to rest one’s mind
and free it from his or her stressful life even for a moment. On the other hand,
participants show awareness with regards to the physical benefits it can provide. Despite
of the many physical benefits they can obtain in availing spa services, many were still
attached to the idea of relaxation when it is attached to spa services. Lastly, the
participants were strongly aware about the safety measures that a spa establishment

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should provide since most of them had visited a spa already, hence they were very
observant with the safety procedures and measures that the establishment provided. After
all, most of the spa establishments need to comply with the standards of the local
government (DOT) about the spa services’ security both in the facilities and people
before they will be allowed to operate their business.
Recommendations
The researcher would like to bestow to the readers the following
recommendations:
1. As part of the emerging industry in the country, it is recommended that the
government at a national level should provide a more vigorous promotion about the
wellness industry among the neighboring countries and be included in the advertisements
solely focusing on wellness treatment and services aside from the different wonderful
places of the Philippines
2. It is recommended for the local government to come up with programs that will
help enhance the locals understanding about spa benefits as a major contribution for a
healthy community. They should also encourage the business sector in their community
to invest and establish a wellness services within the community as to help strengthen the
economic status of the place.

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3. It is significant that the learning institution will create learning programs about
developing competencies among individuals that will comply to the needs of the wellness
industry.
4. It is important for the students and other individuals to enhance their
competencies in this subject and identify opportunities that will give them a significant
part in this phenomenal industry
5. Lastly, further studies about the benefits and different types of service of the
wellness sector are highly recommended.
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Dinglasan, K. (2014). Impact to tourism industry of massage spa theraphy in
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Azman, I. & Chan, J. K. L. (2010a). Health and Spa Tourism Business: Tourists’ profiles and
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and Opportunities. Istanbul, Turkey: Stanford Research International
Gupta, A. S. (2013). “Medical Tourism, Spa and Public Health”, People's Democracy,
(Weekly Organ of the Communist Party of India (Marxist), 28(19).
Inquirer.net. (2008). Health and Wellness Tourism Summit. Retrieved March 22, 2015
from
http://globalnation.inquirer.net/announcements/announcements/view/20081007-
165038/Health-and-Wellness-Tourism-Summit
Kirapova, A. (n.d). Health Spa and Wellness – Competition or Supplement?: The Czech
Republic Case. University of Business in Prague, Prague: Czech Republic
Laing, J., & Weiler, B. (2008). Mind, Body and Spirit: Health and Wellness Tourism in
Asia. In J. Cochrane (Ed.), Asian Tourism: Growth and Change (pp. 379-389).
Oxford: Elsevier Ltd.
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National Statistical Coordination Board [NSCB] (2007). Study on the Measurement and
Generation of Statistics on International Trade in Services (Focus on Healthcare
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Data Support in the Formulation of National Positions. First Draft.
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Million :Results from the 2010 Census of Population and Housing. Retrieved
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housing
Panchal, J. (2012). The Asian Spa: s study of tourist motivations, “flow” and the benefits
of spa experiences. Available from http://researchonline.jcu.edu.au/26967/
Panchal, J. (n.d). “Tourists’ ‘Me Time’ in Asian Spas”: Benefits and contributions of spa
experiences. School of Business, JCU: Singapore
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http://www.pathwaytohappiness.com/self-awareness.htm
Philippine Medical Tourism Inc. [PMTI]. (2015). Wellness Program. Retrieved March 22,
2015 from http://www.philmedtourism.com/default/services/wellness-programs
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masses-study-reveals-new-truths-marketers
Virola, R. & Polistico, F. (2007). Measuring health and wellness tourism in Philippines.
Retrieved March 22, 2015 from
http://www.nscb.gov.ph/ncs/10thNCS/papers/contributed%20papers/cps-
07/cps07-01.pdf
Waddell G. & Burton A. K.(2006). Is work good for your health and well being?. London :
The Stationery Office.
Wikipedia Awareness. (n.d). Retrieved from Wikipedia:

http://en.wikipedia.org/wiki/Awareness

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World Health Organization. (2006). Constitution of the World Health Organization. Basic
Documents, Forty fifth edition, Supplement
Yusoff, Y. (2010). Service Innovation: Case study on spa and med beauty at the
Saujana. University Sains : Malaysia

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APPENDIX 1
Request Letter for Survey

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APPENDIX 2
Assignment for English Critic Form

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Assignment of English Critic
This is to inform that the research manuscript entitled AWARENESS OF DASMARINENOS ON
THE HEALTH BENEFITS OF SPA AND SAFETY MEASURES OF ESTABLISHMENT.
Submitted by:
Alegre, Mark Rossmond Garcia, Lovely Shayne T.____

Proponent’s Signature over Printed Name Proponent’s Signature over Printed Name
Melendres, Julliane Joyce Sendin, Shiela Marie_____

______Valderama, Jarried_____
Proponent’s Signature over Printed Name
with the degree B.S.I.T.T.M under the College of C.I.T.H.M has/have been duly assigned under
your faculty for proofreading and English editing with respect to the standards of proper grammar
and composition.
Conforme:
________________________________ Date Signed: ___________

English Critic’s Signature over Printed Name (mm/dd/yyyy)
Approved by:
_____________________________________ Date Signed: ___________

Language Coordinator’s Signature over Printed Name (mm/dd/yyyy)

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APPENDIX 3
Certificate of English Editing

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Certificate of English Editing
This is to certify that the research manuscript entitled:
AWARENESS OF DASMARINENOS ON THE HEALTH BENEFITS OF SPA AND SAFETY
MEASURES OF ESTABLISHMENT.
submitted by:


for the degree B.S.I.T.T.M, under the College of C.I.T.H.M has been read and found it
thorough and acceptable with respect to grammar and composition by the undersigned
English critic.
_____________________________ Date of Completion: ___________

English Critic’s Signature over printed name (mm/dd/yyyy)
Contact # :_____________________

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APPENDIX 4
Assignment for Statistician Form

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Assignment of Statistician
This is to inform that the research manuscript entitled AWARENESS OF

DASMARINENOS ON THE HEALTH BENEFITS OF SPA AND SAFETY MEASURES OF
ESTABLISHMENT.


with the degree Bachelor of Science in International Travel and Tourism Management
under the College of International Tourism and Hospitality Management has/have been
duly assigned under your faculty for statistical analysis with respect to appropriate
measurement tools and techniques.
Conforme:
________________________________ Date Signed:_________

Statistician’s Signature over Printed Name (mm/dd/yyyy)
Approved by:
________________________________ Date Signed: ___________

Chairperson’s Signature over Printed Name (mm/dd/yyyy)

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APPENDIX 5
Certificate of Statistical Analysis

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Certificate of Statistical Analysis

MEASURES OF ESTABLISHMENT .
submitted by:


for the degree B.S.I.T.T.M, under the College of C.I.T.H.M has been tabulated and
analyzed by the undersigned statistician with respect to appropriate measurement tools
and techniques.
________________________________ Date of Completion: ___________

Statistician’s Signature over printed name (mm/dd/yyyy)
Affiliation:_____________________
Contact # :_____________________

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APPENDIX 6
Assignment for Technical Critic Form

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Assignment of Technical Critic
This is to inform that the research manuscript entitled AWARENESS OF DASMARINENOS

ON THE HEALTH BENEFITS OF SPA AND SAFETY MEASURES OF ESTABLISHMENT .
submitted by:


with the degree Bachelor of Science in International Travel and Tourism Management
under the College of International Hospitality and Tourism Management has/have been
duly assigned under your faculty for technical editing and review with respect to form,
styles, systems and standards adhered by the institution and the discipline.
Conforme:
________________________________ Date Signed: __________

Technical Critic’s Signature over Printed Name (mm/dd/yyyy)
Approved by:
________________________________ Date Signed: _________ Area

Coordinator’s Signature over Printed Name (mm/dd/yyyy)

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APPENDIX 7
Certificate of Technical Editing

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Certificate of Technical Editing

MEASURES OF ESTABLISHMENT .
submitted by:


for the degree Bachelor of Science in International Travel and Tourism Management
under the College of International Hospitality and Tourism Management has been
reviewed and found it thorough and acceptable with respect to form, styles and standards
adhered by the institution by the undersigned Technical critic.
______________________________ Date of Completion: ___________

Technical Critic’s Signature over printed name (mm/dd/yyyy)
Contact # :_____________________

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APPENDIX8
Survey Questionnaire

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APPENDIX 9
Raw Tabulated Data

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1. What is the demographic profile of the respondents in terms of:
a. Age;
b. Gender;
c. Yearly income?
Age
Age, in years Frequency Relative frequency
Below 20 19 6.9
21 – 30 50 18.1
31 – 40 78 28.3
41 – 50 92 33.3

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51 – 60 30 10.9
61 and above 7 2.5
Total 276 100.0
Gender
Gender Frequency Relative frequency
Male 103 37.3
Female 173 62.7
Total 276 100.0
Yearly Income
Yearly Income Frequency Relative frequency
Below P20,000 45 16.3
P20,001 – 30,000 23 8.3
P30,001 – 40,000 33 12.0
P40,001 – 50,000 57 20.7
P50,001 – 60,000 32 11.6
Over P60,001 86 31.2
Total 276 100.0
2. Level of frequency of locals going to SPA
How often you’ve visit to SPA

How often you’ve visit to
SPA Frequency Relative frequency
Daily basis 11 4.0
Weekly 24 8.7
Monthly 112 40.6
Yearly 129 46.7
Total 276 100.0
3. Awareness of DAsmarinenos on the health benefits of spa in terms of:
Mental Health Mean

1. Mental Health 1 3.39
2. Mental Health 1 3.05
Grand Mean
3.22
Physical Condition Mean

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3. Physical Condition 3 3.26

4. 3.26
5. 3.45
6. 2.83
7. 3.16
Grand Mean
3.19
Safety Mean
8. Safety 8 3.54
9. 3.62
10. 3.70
Grand Mean
3.62
Legend/Interpretation
3.25 – 5.00 - Strongly aware

2.50 – 3.24 - Aware
1.75 – 2.49 - Neutral
1.00 – 1.74 - Not Aware

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APPENDIX 10
Timetable for Research

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Timetable of Research
(Gantt Chart)
Title of Research/Project:
Preservation of Selected Historical Sites in the Province of Cavite.
Research Writing for One Semester

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Activity Nov Dec Jan Feb March

Title Proposal
Title Approval
Survey of Literature (RRL)
Writing of Proposal (Ch 1-3)
Proposal Defense and
Revision
Conduct, Data Collection &
Analysis
Final Manuscript
Oral Defense
Revision, Binding and
Distribution

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APPENDIX 11
Budget Proposal

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Budgetary Estimate
Title of Research/Project:
Preservation of Selected Historical Sites in the Province of Cavite.
Particulars Cost Quantity Amount

Thesis problem proposal
Supplies & Materials
Printing
Proposal Defense
Thesis/Research Defense Fee
Printing and Reproduction
Soft-Binding
Conduct and Data Collection
Printing & Reproduction of Questionnaire
Transportation
Data Analysis
Statistician’s fee
Oral Defense
Soft-Binding
Revision and Binding
Hard-Binding
TOTAL

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APPENDIX 12
Curriculum Vitae

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APPROVAL SHEET
This thesis entitledTRACER STUDY AND EMPLOYABILITY OF LYCEUM OF

THE PHILIPPINES UNIVERSITY CAVITE TOURISM MANAGEMENT
PIONEER GRADUTES BATCH 2012 prepared and submitted by SHARMAINE S.
DIZON, CRYSTALYN I. ELISEO, RUBIE ANN MAE B. MANANSALA,
FRANCES ANN P. SAN MATEO, CHRISTIAN JOSEPH D. TOLENTINO has been
reviewed and recommended as partial fulfillment of the requirements for the degree of
Bachelor of Science in International Travel and Tourism Management.
MIRIAM M. ABAYAN, MSHRM

Research Adviser
Accepted and approved by the panel of examiners following a successful Oral Defense
on October 18, 2013 with a grade of _____________.
IVAN BRIAN L. INDUCTIVO, MA GILBERT WESLEY GALLARDO, MBA

Panelist Panelist
JOCELYN Y. CAMALIG, MSFSA

Associate Dean
Accepted and approved in partial fulfillment of the requirements for the degree of
Bachelor of Science in International Travel and Tourism Management.
RAMON C. MANIAGO, PhD

Executive Dean

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Date:__________________
Certificate of Originality
We hereby declare that the research paper entitled:
is our own work and that, to the best of our knowledge and belief, it contains no
material previously published or written by another person nor material to which to a
substantial extent has been accepted for award of any other degree or diploma of a
university or other institute of higher learning, except where due acknowledgement is
made in the text.
We also declare that the intellectual content of this thesis is the product of our
work, even though we may have received assistance from others on style, presentation
and language expression.
SHARMAINE S. DIZON CRYSTALYN I. ELISEO

Proponent’s Signature Proponent’s Signature
RUBIE ANN MAE B. MANANSALA FRANCES ANN P. SAN MATEO

Proponent’s Signature Proponent’s Signature
CHRISTIAN JOSEPH D. TOLENTINO

Proponent’s Signature
Date of Completion: ___________

(mm/dd/yyyy)
Attested by:
MIRIAM M. ABAYAN, MSHRM Date of Completion: ___________

Research Adviser’s Signature (mm/dd/yyyy)

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LYCEUM OF THE PHILIPPINES UNIVERSITY CAVITE

AWARENESS OF DASMARINENOS ON THE HEALTH BENEFITS OF SPA

AND SAFETY MEASURES OF ESTABLISHMENT

Submitted to the Faculty of the

College of International Tourism and Hospitality Management

Lyceum of the Philippines University Cavite

Of the Requirements for the Degree of

Bachelor of Science in International Management

Alegre, Mark Rossmond

Garcia, Lovely Shayne

Sendin, Shiela Marie

COLLEGE OF INTERNATIONAL TOURISM AND HOSPITALITY

Organization Constitution, 2006). On the other hand, Department of Health of the

http://en.wikipedia.org/wiki/Wellness_%28alternative_medicine%29). “Wellness” can be

COLLEGE OF INTERNATIONAL TOURISM AND HOSPITALITY

Background of the Study

Statistical Coordination Board [NSCB], 2007).

According to study, 93% of the Filipino perceived being healthy as a meant to

COLLEGE OF INTERNATIONAL TOURISM AND HOSPITALITY

(Azman & Chan, n.d).

facilities provided by the establishments.

Statement of the Problem

answer the following questions:

1. What is the demographic profile of the respondents in terms of:

2. What is the frequency of spa visits among respondents?

COLLEGE OF INTERNATIONAL TOURISM AND HOSPITALITY

3. What is the level of awareness of respondents on the health benefits of spa in

4. What is the level of awareness of respondents on the safety measures of spa in

Significance of the Study

specifically on the healthiness side of their life.

and wealthier community.

COLLEGE OF INTERNATIONAL TOURISM AND HOSPITALITY

themselves in the wellness revolution.

and faculty to be knowledgeable of the booming industry of wellness and so to increase

new things that will be beneficial in their research endeavours.

The study was guided by a conceptual framework which is summarized in the

COLLEGE OF INTERNATIONAL TOURISM AND HOSPITALITY

and their facility for safety measures.

INPUT PROCESS OUTPUT

Figure 1. Conceptual Framework on the Awareness of Dasmarinenos about the

Scope and Limitation of the Study

COLLEGE OF INTERNATIONAL TOURISM AND HOSPITALITY

study was on November 2014 to March 2015.

from illness and injury

health and physical appearance.

Mental Health. This pertains to the psychological and emotional condition of an

individual towards coping up with normal stress of life.

free from injury and illnesses

remove or reduce tensions and pains.

COLLEGE OF INTERNATIONAL TOURISM AND HOSPITALITY

therapeutic treatment in body and mind.

Department of Tourism. It is a part of the government sector that provides regulation

concerning tourism management promotion of the country and industry development.

Department of Health. It is a department responsible for programs and regulation

COLLEGE OF INTERNATIONAL TOURISM AND HOSPITALITY

well as related aspects to fully understand the subject matter to be studied

Awareness is the ability to perceive, to feel, or to be conscious of events, objects,

confirmed by an observer without necessarily implying understanding. More broadly, it is

the state or quality of being aware of something. In biological psychology, awareness is

defined as a human's or an animal's perception and cognitive reaction to a condition or

perception of your personality, including strengths, weaknesses, thoughts, beliefs,

where you go in life (“Pathway to happiness,” n.d).

COLLEGE OF INTERNATIONAL TOURISM AND HOSPITALITY