CASE STUDY

MEDISYS CORP
THE INTENSE CARE PRODUCT DEVELOPMENT
TEAM
SUBMITTED TO
MR.. JOHN STEEN
ASSOCIATE PROFESSOR

SUBMITTED BY
MUDIT SRIVASTAVA
STUDENT ID:- 44265531
 CONTENTS
• Introduction to MediSys Corp.
• Situation in MediSys
• Project Intenscare & Timeline
• Team of Intenscare
• Minto Pyramid-: Complications that are to be resolved
• Minto Pyramid:- The Modular design
• Recommendations
 INTRODUCTION TO MEDISYS
BACKGROUND
• United States based private medial devices manufacturer founded
in 2002.
• Annual revenue in 2008 - $ 400 million
• Entrepreneurial culture encourages innovative thinking.
• Employee count – 1750
• Makes institutional products – caters to hospitals
MediSys Corp.
• First two products-
• Pulmonary monitoring system
• Renal monitoring system
 SITUATION IN MEDISYS

• Art Beaumont, the new president, was hired to re-stimulate

the rapid growth.
• A huge investment ($20.5 million) in IntensCare has meant
that MediSys is exposed to large financial risk.
• Facing complications to be resolved for IntensCare project
• MediSys should not go for modular design in this launch
• MediSys need to resolve the complications faced by them
internally
 PROJECT INTENSCARE & TIMELINE
Intenscare is a patient Sept- 2006 • R&D person gets inspiration of the
monitoring system that project
would collect data on Oct-2006 • Sales person check feasibility in
market
patient in intensive care
Dec-2006 • Included a software developer
unit-
• Post it to an electronic June-2007 • Ad-hoc team presented idea to
senior leaders
database that would July-2007 • $500,000 allocated for development
provide an integrated
profile of an individual Jan-2008 • Art Beaumont hired as a president
patient’s health.
Aug-2008 • Beaumont formalized team for
• Would send an email development
message to various Aug-2009 • Intens care launch date
physicians and nurses
 THE INTENSCARE TEAM
Name Post Description
Concerns focused on the budget and delivery of the
Marketing product.
1 Valerie Merz
Manager
The lack of information constrained her ability to work.
Senior Concerns focused on the production details.
2 Jack Fogel Production His one dimensional approach (technical production)
Manager limited his understanding of marketing and sales issues .
Concerns focused on managing issues in India related to
Dipesh Software software development.
3
Mukherjee Manager He portrayed confidence about the ability of the overseas
personnel to deliver quality software.
Concerns focused on how to utilize the human resources
Senior
available for this project.
4 Bret O’Brien Engineering
He opposed Valerie Merz’s product modularization
Manager
proposal.
Concerns focused on how to meet the strict quality and
Regulatory regulatory medical industry’s standards.
5 Karen Baio
Affairs Team members avoided dealing with her due to the nature
of her role (quality).
Concern was the overseas software development team.
Research and
6 Aaron Gerson Concern about the success of Medisys’s approach to
MINTO PYRAMID
THE MODULAR DESIGN
 RECOMMENDATIONS
• Senior level involvement to ensure that the goals of the
organization and product development teams are being met.
• Addressing the team conflict head on would have benefitted
the team.
• The IntensCare team needs to conduct an immediate team goal
setting session.
• Change of work culture should have had a better
implementation.
THANK
YOU!