India's Foreign Trade

1. Sneha, an entrepreneur in the field of handicraft quite successful in the domestic market, she has
ambition to expand her business further through Exports; what are your recommendations for this
entrepreneur to get into International business successfully. Give complete details of market entry and
expansion strategy. (10 Marks)

2. Export Promotion Councils (EPC) set-up by Ministry of Commerce, government of India are very
beneficial to MSME, explain how EPC is beneficial to handicraft exports. (10 Marks)

3. One of the well-established Indian leather manufacturing company engaged in manufacturing of

various leather products who are looking into enter international market mainly USA and European
countries

a. What are your recommendations to this company prior to entering overseas market with their leather
products from the point of regulatory requirements? (5 Marks)

b. Work out a market entry strategy for overseas market for their leather products; do you recommend
direct exports or merchant exports and explain reasons for your recommendations. (5 Marks)