Category Insights

Indonesia - Q2 2019

Growing categories
(Sales Value Growth in %)

Consumer Electronics
Consumer Electronics current YoY growth rate is varies compared with previous YoY. Audio Home System
and Loudspeakers has growth in current YoY. The positive movement is keep going from previous periods.

Photography
Indonesian Mirrorless Full Frame segment manage to grow in value vs Q2 2018. In YTD Jun 2019 vs YTD 18
it manage to mark significant value growth. All major brands already have their Mirrorless in ID market in
2019.

Major Domestic Appliances

Washing Machines and Cooling products are main driven of MDA increment. The key increment in terms of
value is Front Load and SBS market. Most kitchen appliances are also growing, i.e. Built In Hobs, Hoods, and
Water Dispenser.

Small Domestic Appliances

Increasing awareness of good and healthy food, manage to give positive result for Food preparations
category.

Information Technology
Overall, retail market in Q2 2019 for IT show improvement compare to last year with MPC recorded the
highest value growth compare to others. Mid and High segment continue drive the market with higher
specification for consumer.
Storage market show growth by higher capacity get more demand and MFD continue its growth mainly
drive by CISS segment.

Telecommunications
Phablets performance continues in uptrend growth YoY in the second quarter 2019, support by promotion
of religion festive and school holiday period. High consumer demand in entry and mid-price product con-
tribute to higher sales value in Q2 2019 com-pared to same period last year.

© GfK | TEMAX
 Declining categories
(Sales Value Growth in %)

Consumer Electronics
Consumer Electronics in overall is decline in current YoY. PTV/FLAT decline in current YoY, but Video
Player/Rec. drop the most in current YoY, and it keep decline since previous period. User behavior changing
from watching Movie via TV or playing Video Player/Rec. shifting to watching via streaming internet
nowadays.

Photography
Entering Q2 2019, Digital Camera still on negative movement down in value vs Q2 2018, while in YTD basis
are down. All segments, including Mirrorless, drove this soft movement.

Major Domestic Appliances

Market size of 1 Door Cooling is slightly decreasing due to market segment shifting to 2 Doors Top Freezer.
In the other hand, Free-standing Hobs and Cooking product are also dropped.

Small Domestic Appliances

Rice Cooker and Mixer are in decline movement impacted to total SDA negative grown in H1 19 compare to
same period last year.

Information Technology
With limited brands and high demand in phablet, Tablet market are getting less exciting for consumer
reflected on the negative growth movement compare last year.

Telecommunications
On the other hand, Smartphone and Mobile phone showed faster sales declines in Q2 2019. Consumer
nowadays have more option for phablet products, which come with better technology, compared to
smartphone in the same price class.

© GfK | TEMAX