FIT 5122 Assessment Criteria for Product Video : Hospital Waiting List Ignite

ACTIVITY HD - D C P N
The content includes a clear statement Information is presented as a The content does not present a clearly Content lacks a central theme, clear point
Purpose/ of purpose or theme and is creative, connected theme with accurate, stated theme, is vague, and some of of view and logical sequence of
Content compelling and clearly written. A rich current supporting information the supporting information does not information. Much of the supporting
variety of supporting information in the that contributes to understanding seem to fit the main idea or appears as information is irrelevant to the overall
video contributes to the understanding the project’s main idea. Details are a disconnected series of scenes with no message. The viewer is unsure what the
of the project’s main idea. Events and logical and persuasive information unifying main idea. Only includes few message is because there is little
messages are presented in a logical is effectively used. The content necessary citations persuasive information and only one or
order. includes a clear point of view with a two facts about the topic are articulated.
(Includes audience of project, what the progression of ideas and Information is incorrect, out of date, or
project is and who the team are in a supporting information. Includes incomplete. No necessary citations
meaningful and effective sequence and properly cited sources. included.
way) Includes properly cited sources.
Some suggestions: Nice logo at the beginning – but can you also link the EL Surgery logo here as this comes in later and feels unusual. The other option is to put the
Ignite Solutions clip at the end. As per the feedback in class, the graphics section is good but is too busy – too much movement and this distracts from the message.
This is an emotive subject – would simple images be better here? The main text to develop the narrative is OK, but there is some grammar checking needed – you
might also like to note what the consequences of long waiting times are. Also you then change over to using a voice over to explain the app and services and the look of
the presentation completely changes. This is too much of a jump so think of how to blend these two sections. Perhaps keep the voice over going throughout.
Shows thought and creativity to attract Shows some thought and creativity Shows little thought and creativity to Shows no thought and creativity to attract
Audience of future sponsor to attract future sponsor attract future sponsor future sponsor
video -
Time 2-4 mins, punchy to the point A little longer than needs be, but Possibly too long Too long,
stressed still punchy and to the point wrong message given,
executive Events and messages are presented in Events and messages are presented
an appropriate, meaningful and Events and messages are presented without much thought of the audience.
effective sequence and way to suit in a somewhat appropriate,
video audience. meaningful and effective sequence
and way to suit video audience.
Obvious some thought has gone
into this.
You might also think about how hospital managers, policy makers and advocate groups might find this valuable.
Obviously this is targeted to patients which is ideal and having the feedback option is good. Of course one of the challenges is that there isn’t that much choice in
Melbourne – and the waiting times are sometimes due to the quality and type of care provided. So maybe profiling the hospital types and specialties could be useful.
Professional Audience taken into account – must be Audience taken into account – Audience not taken into account No thought of audience and not a
ism professional must be professional sufficiently, not professional; professional artefact.
Spelling grammar/Language - Few (3-4) grammar/language issues Some grammar and spelling errors (4-6) Many spelling and grammar errors (more
appropriate – no spelling mistakes Professional name of project, Video Name of project not as professional, as than 6).
finishes nicely it could be; Inappropriately named project
Finish not as appropriate as it could be Finish completely inappropriate
 Professional name of project, Video
finishes nicely
I think the finish is abrupt – if you put something about the team at the end about the team and the ignite solutions logo. If you are capturing health information from
people you might want to show / say that you are a capable and trustworthy group which values the privacy of patients etc.
Thought put into the video Thought put into the video No thought obvious of the following There is no evidence of any prior planning
Effects/ presentation with ideas and thoughts presentation with some ideas and transition: special effects, sound and or thought to include any special effects,
technical of any transition, special effects, sound thoughts of some of the following music incl: text, color, placement, music, text and audio,
aspects and music incl: text, color, placement, transition, special effects, sound graphics, etc.
graphics, etc. Dialogue/ narration text and music incl: text, color, Dialogue/ narration text there but not
appropriate and in the right place placement, graphics, etc. but not appropriately (e.g. too quiet, in the
included. appropriately wrong place).
Dialogue/ narration text present
but not always clear or relevant
As before, still a bit jumpy and you could think about ways to keep the look and feel running in a more consistent way.

Team Students met and had discussions
work outside of the tutorial. All students on
obvious the team contributed to the discussion
and were part of the final project.
Team members showed respect with
each other.
Students met and had discussions No meetings were held. Most of the Meetings were not held and/or some of
outside of the tutorial. Most of the students on the team contributed at the team members did not contribute at all
students on the team contributed some level, but a majority of the work to the project. Low levels of respect were
to the discussion and were part of was done by one or two. evident within the team.
the final project. Team members
mostly showed respect with each
other.

Looks like a fair bit of research and thought has gone in to this.