E MARKETING

S.RAM KUMAR
MBA 1 st YEAR
E – Marketing

 E −Marketing simply means marketing through

electronic devices such as computer, Internet, Tv
and digital medium such as email, web and wireless
media and so on.

 It is the process of
Communicating, promoting and selling products and
services through electronic devices and related digital
technologies to achieve marketing objectives.
 DEFINITION

ELECTRONIC MARKETING is the marketing of products using

electronic technology to determine the consumer market.

E MARKETING compasses all the activities a business conduct via

world wide web with the aim of attracting new business, retaining
current developing its brand identity.
Scope of E− Marketing
 INTERNET MARKETING
 DIGITAL MARKETING
 SEARCH ENGING MARKETING
 E− MAIL MARKETING
 VIRAL MARKETING
 TELE SHOPPING
 E− BRANDING
 E −ADVERTISING
FEATURES OF E-MARKETING
 Internet marketing allows global marketing facility
 It is less expensive
 It makes marketing easier
 Sell your products and services and encash your bills from
anywhere.
 It increases the choice of products, services and sellers.
 Vast availability of information
E-MARKETING TRADITIONAL MARKETING
 Interactive advertising  Contact from one side
 Methods of digital  Methods are more
marketing is less expensive
expensive
 E-marketing is marketing  It refers to offline
to consumers through marketing tactics such as
online channels like print advertisements,
websites and online television and radio ads,
banner advertisements. direct mail.
INTERNET MARKETING TOOLS

 Online marketing tools include websites, social media and

online advertising.
 Use of social media
 Marketing plan
 Social media is the latest marketing buzz, touted by both online
and offline marketing experts way to reach customers
 A properly designed website is one of the most important
marketing tools that an e-marketing needs
Here is a list of top 10 online shopping sites in India 2019
1. Flipkart.com
2. Amazon.com
3. Snapdeal.com
4. Jabong.com
5. Myntra.com
6. Localbanya.com
7. Homeshop18
8. Infibeam.com
9. Shopclues.com
10.Firstcry.com
ADVANTAGES OF E MARKETING
 E marketing is inexpensive.
 Companies can reach a wide
customers for a small fraction of
traditional advertising budgets.
 Convenient to research and purchase
of goods and services.
 Pay per impression, pay per click, pay
per action.
 24∕7 marketing.
LIMITATIONS

 Out right scams

 The consumer is unable to physically
feel or try on the product
 Marketer will not be able to use the
personal touch factor or human factor
 Technology
 Low connection speed
 Complication
Conclusion
We can conclude that E-marketing impacts upon
businesses in a number of important ways .when
used effectively, e-marketing campaigns and
strategies have the potential to reach customers
in a speedy and low-cost manner and can provide
promotion for a wide range of products and
services.