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Advertising is a means of communication with the users of a product or service. Though advertising
seems like a boon, advertising comes with a number of disadvantages. Some of the disadvantages of
advertising are as follows:
1. COST:
One strong objection to advertising is that it is a costly function. The high cost of advertising is
covered by increasing the selling price of the advertised goods. Advertisement is an indirect cost
which is added into distribution expenses. When expenses increase, the selling price of the products
will also increase. Advertising is a significant part of cost; large advertisers spend thousands of
Rupees a week for advertising. One study found that advertising cost exceeded 6% of sales.
Advertising means that consumers will have to pay higher prices for advertised products. But if the
goods are not advertised, the cost of advertising cannot become a burden on the consumer. Because
unbalanced advertising causes certain goods to cost the consumers more than they should, it is an
economic waste.