4P team

Presentation
INTENSIVE MEDIA LITERACY

INTENSIVE MEDIA LITERACY – GROUP 4th, September 2018

Understanding of Fake News Context

INTENSIVE MEDIA LITERACY – GROUP 4th, September 2018

 This is traffic This is News

If you drive a bike in Vietnam you would know that people had to stretch
their eyes, tense their muscles up for fear of the worst. But it just takes a
moment of neglect, collisions may happen. It is almost like interacting
with fake news on the "information roundabout” – a serious yet often be
neglected problem by most readers when surfing for news.

Link pictures https://nld.com.vn/thoi-su/ket-xe-kinh-hoang-

tai-cua-ngo-tay-bac-tp-hcm-20180116183257007.htm INTENSIVE MEDIA LITERACY – GROUP 4th, September 2018
The last generation worries about fake news from the sky
Today, we are exposed to fake news from the “Cloud”

INTENSIVE MEDIA LITERACY – GROUP 4th, September 2018

But, how can they measure its impacts?

INTENSIVE MEDIA LITERACY – GROUP 4th, September 2018

 Story-teller Generation
Thanks to technology, all of us can create
and publish our own story

We tend to
See Something, Share Something
Make it happen to share something.

INTENSIVE MEDIA LITERACY – GROUP 4th, September 2018

We selected the 4 behavioral nuances of the readers into 4 categories, in which we will examine their
intention and exposition to fake news when searching for online information:

High Intention

Actively search, verify information

they have just read from reliable Tendency to approach dramatic,
false news High Exposition
sources (which they trust)

Low Exposition

Actively build their own “network of

Digest news instinctively information” but are compliant in
consuming news
Poor Intention
INTENSIVE MEDIA LITERACY – GROUP 4th, September 2018
They Thought Every Bit Of News
Bring About Certain Benefits.

INTENSIVE MEDIA LITERACY – GROUP 4th, September 2018

 Intuitive Curiously
How can we motivate individuals and collectives
to take up the work of fighting fake news as their own?

INTENSIVE MEDIA LITERACY – GROUP 4th, September 2018

Applying in social context, not
everyone is aware or know of the Common sense of finding Methodology of
existence of fake news. What we the truth intensive media literacy
found interesting here:

Social Context News exposure aware

People, in general,
have the tendency to Intensive Vaguely purpose
stalk others when
using social network Stalk Defense system
platform to find "the
truth" in the life the Truth refinery Fake news refinery
people they are
stalking
Self off possible act

INTENSIVE MEDIA LITERACY – GROUP 4th, September 2018

 We Aim At People Who

Were not aware that they were influenced by fake news/ did not build
a defense system when approaching information (view their
environment as absolute safety

Off their guards with information in their circle, but highly cautious
with new, or unusual problems from outside of their comfort zone)

INTENSIVE MEDIA LITERACY – GROUP 4th, September 2018

We propose a solution in which people can apply to protect
themselves from fake news by changing their perception

INTENSIVE MEDIA LITERACY – GROUP 4th, September 2018

 Person's guides to Intensive Media Literacy

Level 1 Level 2 Level 3

Reset your mind Guard up from the couch
Things you need to know before jumping Things you do when reading newspaper
into any articles Keep calm and remain neutral
Beware of prejudice, news bias, or
personal instincts
Fitting your armor, raising
your ruler
Things you do to evaluate what you read
Checking the headlines
Checking on the source: Evidences (statistics,
photos/videos.
Social Network Guide(Facebook)
Analyze the source
Cross checking for the accurate information
Ask for experts' references

INTENSIVE MEDIA LITERACY – GROUP 4th, September 2018

And approaching to the audience through integrated journey

INTENSIVE MEDIA LITERACY – GROUP 4th, September 2018

#SFAKE INTEGRATED APPROACH
Awareness

MESSAGE & EXPECTATION RESPONSE

BEHAVIOUR

Common Sense Of Finding The Truth

Change perspective People walking

Writers will learn to through Discussion
Education adapt when readers
Publisher Readers
the experience of
change their fake news.
perception and Aware the
attend to harmful of Methodology Of Intensive Media Literacy sophistication and
fake news harmful of fake news

Fake news refinery Solution Approach Framework Fake news refinery

Fake news exposure aware Fake news exposure aware

Experience

INTENSIVE MEDIA LITERACY – GROUP 4th, September 2018

 Approach Journey

INTENSIVE MEDIA LITERACY – GROUP 4th, September 2018

 Awareness
Intergrated Approach

“Story maker
Challenge”

Discussion
Readers discuss to find
challenge their the false information in the article,
Workshop readers to find Find the false details in pictures
Education #SF$4) false
Course
Game for kid: information in
Spot The Differences the article.

Experience story
sharing – Livestream -
PR
Experience
People walking through
the experience of fake news.
O!!"#"$% A&&'(&#)*)&+ C$*,$"-& +./'(-. 0(**$/1 2"3)'

INTENSIVE MEDIA LITERACY – GROUP 4th, September 2018

People walking through the experience of fake news
& Aware the sophistication and harmful of fake news

INTENSIVE MEDIA LITERACY – GROUP 4th, September 2018

 Digital Key Visual Mockup
Avatar Cover Ads & Key Visual

Treat what you read

like tail who you care

Hashtags Slogun

#SFake
Treat what you read
#IntensiveMediaLiter like tail who you care
acy

INTENSIVE MEDIA LITERACY – GROUP 4th, September 2018

Connect With Our Observer
Hồng Xuân Đạt Trần Ngô Hoa Mộc Lan

Mid-level of Human Mid-level of Human The 2rd-year sstudent The 5th-year student at
at Pham Ngoc Thach Pham Ngoc Thach
I consider myself a University of Medicine University of Medicine
conscious dreamer, a
Interesting: astronomy,
soul seeker and a News & Social Media Interesting: reading,
warrior who fights art. “Just keep readingbook..
buff, Culture
for my destiny and Researcher swimming” –finding
the values that keep Nemo
humanity humane

Talk to me: Talk to me: Talk to me:

Talk to me:
jennette.van@gmail.com giahoa20@gmail.com ttlbca@gmail.com
dattran.multimedia@gm
INTENSIVE MEDIA LITERACYail.com
– GROUP 4th, September 2018
 Thank You

INTENSIVE MEDIA LITERACY – GROUP 4th, September 2018