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  • BCG Matrix Template

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    gaurshivam935769
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    The BCG matrix is a tool that categorizes products in a company's portfolio based on their relative market share and market growth. Products are classified as stars, cash cows, question marks or dogs. The document provides market share, competitor share, market growth and revenue data for three products - Rock, Roll and Robusto. Based on the data, Rock would be classified as a star since it has a high market share and high growth. Roll would be a cash cow with a high share but low growth. Robusto would be a question mark with low share but also low growth.

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    bcg template

    Titolo originale

    Bcg Matrix Template

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    The BCG matrix is a tool that categorizes products in a company's portfolio based on their relative market share and market growth. Products are classified as stars, cash cows, question marks or dogs. The document provides market share, competitor share, market growth and revenue data for three products - Rock, Roll and Robusto. Based on the data, Rock would be classified as a star since it has a high market share and high growth. Roll would be a cash cow with a high share but low growth. Robusto would be a question mark with low share but also low growth.

    Copyright:

    © All Rights Reserved
    Scarica in formato XLSX, PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    52 visualizzazioni6 pagine

    BCG Matrix Template

    Caricato da

    gaurshivam935769
    The BCG matrix is a tool that categorizes products in a company's portfolio based on their relative market share and market growth. Products are classified as stars, cash cows, question marks or dogs. The document provides market share, competitor share, market growth and revenue data for three products - Rock, Roll and Robusto. Based on the data, Rock would be classified as a star since it has a high market share and high growth. Roll would be a cash cow with a high share but low growth. Robusto would be a question mark with low share but also low growth.

    Copyright:

    © All Rights Reserved
    Scarica in formato XLSX, PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    di 6

    BCG Matrix

    STAR

    MArket Growth

    COW

    1.60 1.40

    73
    Data Input for the BCG Matrix

    Period 6
    Relative
    Competitor market Market Market
    Product Name Market Share share Share Growth Revenue
    ROCK 33.00% 33.00% 1.00 12% $ 333,000
    ROLL 24.00% 17.00% 1.41 -3% $ 73,000
    ROBUSTO 23.00% 27.00% 0.85 -8% $ 112,000

    BCG Matrix

    STAR ?
    33300000%
    MArket Growth

    DOG
    COW

    1.60 1.40 1.20 1.00 0.80 0.60 0.40 0.20

    7300000%

    11200000%

    Relative market share


    11200000%

    Relative market share


    Competit Relative
    Market or market Market Market
    Product Name Share share Share Growth Revenue
    ROCK(P6) 33.00% 33.00% 1.00 12% $ 333,000
    ROLL(P6) 24.00% 17.00% 1.41 -3% $ 73,000
    ROBUSTO(P6) 23.00% 27.00% 0.85 -8% $ 112,000
    ROCK(P3) 18.00% 26.00% 0.69 35% $ 103,000
    ROLL(P3) 24.00% 17.00% 1.41 14% $ 59,000

    MArket Growth
    5900000%

    1.50 1.40 1.30

    7300000%
    BCG Matrix
    40%

    10300000%

    30%

    33300000%
    0000% 20%

    1.40 1.30 1.20 1.10 1.00 0.90 0.80 0.70 0.60


    10%

    0%
    7300000%

    11200000%
    -10%

    -20%

    Relative Market Share

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