PRODUCT BENEFITS:

Our primary aim was to provide the students of Jamia Hamdard with quality food within the campus
as it is a well known fact that the students (specially the ones residing in the campus hostels) have to
travel quite some distance to enjoy their favourite meals.

We offered the customers (students) kebab rolls through our outlet “ The Kebab Corner” at a
reasonable rate. We solved the following problems through this –

• Quality food – the food offered by the college canteens is often unsatisfactory. The kebab
rolls offered by us were a huge hit among the students.

• Affordable price – we offered our product at a reasonable rate.

• Proximity – we set up our outlet inside college premises and were hence easily reachable.

Hence the students got to enjoy good food within the college at a cheap price.

CUSTOMER 1:

PRODUCT BENEFITS
COMPETITORS PRICE
(INR) TASTE PACKAGING AVAILABILITY
V KITCHEN ROLLS 60 CRISPY, NOT FRESH PLASTIC PACKAGING NOT GOOD
V KITCHEN ROLLS 2 60 CRISPY, NOT FRESH PLASTIC PACKAGING NOT GOOD
AMUL CANTEEN ROLLS 40 SPICY, CRISPY,FRESH PLASTIC PACKAGING NOT GOOD
SWIGGY / ZOMATO 80 CRISPY,FRESH PLASTIC PACKAGING GOOD

CUSTOMER 2 :

PRODUCT BENEFITS
COMPETITORS PRICE
(INR) TASTE PACKAGING AVAILABILITY
V KITCHEN ROLLS 60 CRISPY, NOT FRESH PLASTIC PACKAGING NOT GOOD
AMUL CANTEEN ROLLS 40 SPICY, CRISPY,FRESH PLASTIC PACKAGING NOT GOOD
V KITCHEN ROLLS 2 60 CRISPY, NOT FRESH PLASTIC PACKAGING NOT GOOD
SWIGGY / ZOMATO 80 CRISPY,FRESH PLASTIC PACKAGING GOOD
CUSTOMER 3 :

PRODUCT BENEFITS
COMPETITORS PRICE
(INR) TASTE PACKAGING AVAILABILITY
AMUL CANTEEN ROLLS 40 SPICY, CRISPY,FRESH PLASTIC PACKAGING NOT GOOD
V KITCHEN ROLLS B 60 CRISPY, NOT FRESH PLASTIC PACKAGING NOT GOOD
V KITCHEN ROLLS A 60 CRISPY, NOT FRESH PLASTIC PACKAGING NOT GOOD
SWIGGY / ZOMATO 80 CRISPY,FRESH PLASTIC PACKAGING GOOD

CUSTOMER 4 :

PRODUCT BENEFITS
COMPETITORS PRICE
(INR) TASTE PACKAGING AVAILABILITY
AMUL CANTEEN ROLLS 40 SPICY, CRISPY,FRESH PLASTIC PACKAGING NOT GOOD
SWIGGY / ZOMATO 80 CRISPY,FRESH PLASTIC PACKAGING GOOD
V KITCHEN ROLLS A 60 CRISPY, NOT FRESH PLASTIC PACKAGING NOT GOOD
V KITCHEN ROLLS B 60 CRISPY, NOT FRESH PLASTIC PACKAGING NOT GOOD