Brand Sketch V2:

Aisha Zena

Approaching to the idea, V2

Second Proposal/ draft of the brand

After the first feedback from the initial aproch to the

brand of Aisha Zena I made the corrections and a
more clear form of the Logo and font is surfacing.
Here in this draft we will see 2 possible versions of
the font plus their corresponding Logos, and 2
versions of the baroque frames requested by the
costumer to be part of the Aisha Zena brand.

What I need is that we looks a those examples and

define which one will be the final version so I can
finish the details of these, or in case that they need
to be work again what are the changes that they
need to be done.
 Font and Logotype
AISHA ZENA Logotype of Aisha Zena
After first draft the clients defined that the
modern style of font (Sans Serif) will be the
best approach. From the first 8 samples 2 and
4 (see previous document) were the closest to
the idea costumer expectations.

Logo of Aisha zena, Base on Here are some experiments done with this
the original request of Clients styles, including changing the S from a hard
curve to a more feminine curve.

First Varientions of the

Original Logo, Looking
for a more Solid shape

This Variation of the

Logo (see left and below)
has more impact
and can be use in a
more compact space.
 Font and Logotype
1
Here are some experiments done with this
styles, in this second font style the changing
the S from a hard curve to a more feminine
2 curve with 2 variations.
Baroque frame simple lines,
Version 1:Top only

For the baroque frame made of simple

lines I took my inspirations of the classi-
cal frames of paintings, simple, elegant
and rectangular, allowing the name of
Aisha Zena to be spotter, there is two
versions of this frame, one with a full
baroque border and one with only the
top frame, colours and final proportions
not yet define as this will depend on the
final font, but this is a good way to
approach to this idea.
Baroque frame simple lines,
Version 1: Top and bottom

For the baroque frame made of simple

lines I took my inspirations of the classi-
cal frames of paintings, simple, elegant
and rectangular, allowing the name of
Aisha Zena to be spotter, there is two
versions of this frame, one with a full
baroque border and one with only the
top frame, colours and final proportions
not yet define as this will depend on the
final font, but this is a good way to
approach to this idea.
Baroque frame complex/ Classical lines

The other version I made is a more classical

aproach to the barroque frame using a style
similar to the watermarks of the classical books,
here the frame go all around the name Aisha
Zena.