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Assignment 1

Strategic Management

Submitted to : Sir Shahid Nawaz

Submitted by : Muhammad Sikandar Ali Shah (01-222182-018)


Mustafa Sajid (01-222182-020)

Sr. # : Enrollment # here


Section : MBA 3-C
Date : 10-Sep-2019

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Imagine yourself as CEO of large firm
Considering myself as the CEO of an IT company which has numerous clients and affiliated with the
many off shore companies.

Company Profile
Providing a platform for the B2C and C2C customers to operate on the internet along with that they
have many more services like amazon prime and amazon kindle It focuses on e-commerce, cloud
computing, digital streaming, and artificial intelligence. It is considered one of the Big Four technology
companies along with Google, Apple, and Facebook.

CEO Profile
Considering myself as the CEO I would be focusing on the strategies to engage more and more web
audience and increasing the customers and to develop the skill set among my employees to deal the
users and customers queries on time and effectively. I being cheering up the board of directors I might
be looking upon the competition that is being residing in market along with I will be developing new and
much more innovative products and supporting the new ideas for my firm to grow more. The other
important aspect that should be dealing while being the CEO of the company is employee’s growth
opportunity for that I will be looking at different options that my employees can avail in order to
broaden their horizon.

Vision

“To change the ordinary business practices into new and innovative practices “

Mission

To provide an interactive platform to users around the world with affordable, convenient and platform
from where they can start businesses

Name the Firm and Products and Brand


The name of the firm would be technetronic

 Products

Providing online platforms for online commerce, online E-tailor Stores, Attendance Devices and VOD
platform
 Brand name:

“Scarta” As it being an IT firm so the brand name by which it can be associated is scarta

 Head office

The head office of the company will be in USA as it’s a strategically great place to deal with the IT firms
and affiliations can be made with other companies project based

 Distributor

As it being an IT Company the distribution will be done online and company will keep all the rights
related to the distributions

1. Identify major Trends in General Environment

Considering the trends. It can be noted that the information technology is on its boom which have
provided vast opportunities to the online users. Analyzing the current social and business trends
that people now a days are infested with the use of information so online commerce is great option
in now day’s information technology era.

2. Analyze the impact on firm

Considering the changing trends of businesses now it’s more from offline to online this will have a
good effect on our business as we can use see the changing trends by the help of information
technology and implement that on our business when required

3. Identify major sources of information

The major source of information would be

 Online
 By analyzing the online behavior through cookies
 Market Research
 Online Surveys

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