Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
3 0 0 0 3
Pre-requisite Nil Syllabus version
1.0
Course Objectives:
Facilitates the students to gain necessary skills and knowledge on marketing fundamentals.
Providing the opportunities to apply the learning related to customers, product and pricing
to prepare marketing plan. Enables the students to cultivate, improve the oral and written
communication skills.
Text Book(s)
1. Kotler, P, Keller K, Koshy, Jha, (2012), Marketing Management: A South Asian
Perspective, 14th edition, Pearson Education.
2. LAMB,HAIR,SHARMA, MCDANIEL (2016), MKTG Principles of Marketing ,
Cengage Learning.
Reference Books
1. Walker Jr. Mullins, (2012), Marketing Strategy, 8th edition, McGraw Hill.
2. Paul W. Farris, Neil T. Bendle, Philip E. Pfeifer, David J. Reibstein (2006), Marketing
Metrics: 50+ Metrics Every Executive should master, 1st edition, Financial times/Prentice
Hall.
3. Michael J. Etzel, Bruce J Walker, Willium J. Stanton, (2004), Marketing, 13th edition,
McGraw Hill.
4. Leon G. Schiffman, Leslie Lazar Kanuk, Ramesh Kumar(2010), Consumer Behaviour, 10th
edition, Pearson Education.
5. Gillespie, Hennessey, (2013), Global Marketing, 3rd edition, Cengage Learning.
Mode of Evaluation
Specific Assessment Methods % Intended subject learning outcomes to be
Weighting assessed (Please tick as appropriate)
1 2 3 4 5
Continue Assessment 60
Midterm 20 √ √ √ √ √