RESEARCH ACTIVITY 3 (G154)

Title: Literature Search

Topic: Marketing Strategies of Rice Traders in San Mateo, Isabela
Name of Students:
Abon, John Wilson
Dinamling, Grace
Garcia, Marlon
References
1) Omari, R., Ameyaw, R. & Essegbey, G. 2018. Marketing and Promotional Plan for Local
Rice Based on Drivers of Traders and Consumer Preferences. Vol. 3, no. 3.
2) Yang et al. 2018. The marketing strategies of the Thai rice business in Xián City,
Shaanxi Province, China. Vol. 9, no. 1.
3) Zulkifli et al. 2015. Marketing Strategies of Organic Rice on Sri Makmur Farmer Group in
Sragen District. International Journal of Science and Research.
4) Hilal, M. 2013. Rice Marketing: Lesson and Driver for Sri Lankan Producers.
5) Prasanna et al. 2011. Factors Affecting Higher Gain from Paddy Marketing: A Case
Study on Paddy Farmers in North Central Province, Sri Lanka.
6) Kikuchi et al. 2002. Comparative Advantage of Rice Production in Sri Lanka with Special
Reference to Irrigation Costs.
7) Kkuchi et al. 2016. The Competitiveness of Domestic Rice Production in East Africa: A
Domestic Resource Cost Approach in Uganda.
8) Dasipah et al. 2014. Marketing Analysis Strategy of Organic Rice at UD. Padi Marketing
Region Bekasi with Single agent( yasin holistic super organic)
9) Guansi, S. 2018. Rice Wholesale & Retailing Business in Atok, Benguet, Philippines: An
Assessment of Variability. Journal of Business Management. Vol. 4, no. 2.
10) Goel, V., & Bhaskaran, S. 2008. Marketing Practices and Distribution System of Rice in
Punjab, India. Journal of International Food & Agribusiness Marketing. Vol. 19, no. 1.
11) Kyi, T. & Hlaing, Z. 2016. Rice Seed Marketing and Distribution Situation along Supply
Chains of Loer Myanmar.
12) Patrawart, J. 2018. Promoting Rice Value Addition through Inclusive Business Model.
13) Amaa, K.O. 1975. Rice Marketing in Ghana. An Analysis of Government Intervention in
Business.
14) Sharma et al. 2013. Supply Chain Management of Rice in India: A rice Processing
Company’s Perspective. International Journal of Managing Value and Supply Chains.
Vol. 4, no. 1.
15) Berni et al. 1996. Strategy of the Retail of Rice in a District of Great Tradition in
Cultivation. P. 79- 91.
16) Agwu, N.M. & Ibeabuchi, J.O. 2011. Socio- Economic Analysis of Wholesale Rice
Marketers in Abia State, Nigeria. International Journal of Social Science and Humanity.
Vol. 1, no.4.
17) Nwali, A. & Maureen, A. 2019. Marketing Analysis of Locally Produced Rice in Abakaliki
Local Governemnt Area of Ebonyi State Nigeria. Meditarrenean Journal of Social
Sciences. Vol. 10, no. 1.
18) Nkuba et al. 2016. Rice Value Chain Analysis in Tanzania: Identification of Constraints,
Opportunities and Upgrading Strategies. African Crop Science Journal. Vol. 24.
19) Inuwa et al. 2011. Profitability Analysis of Rice Processing in Kano State, Nigeria.
Nigerian Journal of Basic Applied Science.
20) Nainabasti, A. & Bai, H. 2009. Rice Marketing System and Role of Middlemen in Nepal.
21) Takele, A. 2017. Determinants of Rice Production and Marketing in Low Producer
Farmers: The Case of Fogera Districts, North- western Ethiopia. Vol. 7, no. 4.
22) Danquah, I. & Eggir, I. 2014. Factors that Influence Household Demand for Locally
Produced Brown Rice in Ghana. Journal of Economics and Sustainable Development.
Vol. 5, no. 7.
23) Danbaba et al. 2013. Enhancing Framers access to Technology for Improved Parboiled
Rice Processing and Marketability in Nigeria. International Journal of Applied Research
and Technology.
24) Suwannaporn, P. & Linneman, A. 2008. Consumer Preferences and Buying Criteria in
Rice: A study to Identify Market Strategy for Thailand Jasmine Rice Export. Journal of
Food Products Marketing.
25) Mgendi et al. 2019. Consumers Preference and Market Segmentation in Developing
Countries: Rice Marketing in Tanzania
26) Velasco et al. 2015. Rapid Rice Value Chain Assessment and Rice Preferences of
Consumers, Farmers, and other Rice Value Actors in Thailand.
27) Cuevas et al. 2016. Rice Grain Quality and Consumer Preferences: A Case Study of
Two Rural Towns in the Philippines.
28) Hossain et al. 2015. Department and Validation of Producer and Consumer Preference
Models for Rice Varieties in Bangladesh.
29) Fatah, F. 2019. Determinants of Consumers Purchasing Behavior for Rice in Malaysia.
American International Journal of Contemporary Research. Vol.1, no.3.
30) Kanyagia, K.P. Competitive Positioning Strategies in Response to Changing Rice
Demand Patterns in Kenya. International Journal of Scientific and Research
Publications. Vol. 5, no. 10.
31) Noonari, S. 2015. Analysis of Rice Profitability and Marketing Chain: A case Study of
District Sukkur Sindh Pakistan. International Journal of Business Economics Research.
32) Shrestha, R. 2017. Factors Affecting Price Spread of Rice in Nepal. The Journal of
Agriculture and Environment. Vol. 13.
33) Obih, V. & Baiyegunhe, L. 2018. Consumers ‘Acceptability of Local Rice Brands in
Nigeria. Which Marketing functions really matter? Journal of Agribusiness and Rural
Development.
34) Ogbe et al. 2011. Competitiveness of Nigerian Rice and Maize Production Ecologies: A
Policy Analysis Approach.
35) Erenstein et al. 2004. Operationalizing the Strategic Framework for Rice Sector
Revitalization in Nigeria.
36) Atera et al. 2018. Production and Marketing of Rice in Kenya: Challenges and
Opportunities. Journal of Development and Agricultural Economics. Vol. 10(3).
37) Moshi, A.S. 2013 Analysis of Marketing Systems in MPANDA District of Tanzania.
38) Cazzuffi, C. & McKay, A. 2012. Rice Market Participation and Channels of Scale in
Ruaral Vietnam.
39) Batbouta et al. 2014. Marketing Hand-milled Rice in Thailand: Creating a Self-
Sustainable Future for the Village of Mae Khong Khaa.
40) Chamburi et al. 2014. Issues and Challenges Facing Rice Production and Food Security
in the Granary Areas in the East Coast Economics Region Malaysia. Research Journal
of Applied Science, Engineering and Technology.
41) Obih, V. & Baiyegunhi, L. 2017. Willingness to Pay and Preference for Imported Rice
Brands in Nigeria: Do Price- Quality Differentials explain consumers’ inertia. South
African Journal of Economic and Management Sciences.
42) Kawamura et al. 2018. The Relationship between the Physical Quality of Rice and the
Market Rice: A Case Study in Savannaket, Laos, Using a Bayesian Approach.
43) Bassey et al. 2013. Intermarket Performance and Pricing Efficiency of Imported Rice
Marketing in South- South Nigeria: The Case of Akwa Ibom State Traders. Vol. 1, no.2.
44) Ymane, Y. 2019. Rice Distribution in Kenya: The Conditions of Rice Traders in the Rice
Cultivation Area around Lake Victoria. Agricultural Research & Technology.
45) Rahnama, H. 2017. Consumer Motivation toward Buying Local Rice: The Case of
Northern Iranian Consumers.
46) Wahyudi et al. 2019. Fctors Influencing the Frequency of Consumers’ Purchases of
Locally- Produced Rice in Indonesia: A Poisson Regression Analysis.
47) Suwannaporn et al. 2008. Consumer Preference Mapping for Rice Product Concepts.
48) Mottaleb, K. & Mishra, A. 2016. Rice Consumption and Grain-type Preference by
Household: A Bangladesh Case. Journal of Agricultural and Applied Economics.
49) Azabagaoglue, M. & Gaytancioglue, O. 2009. Analyzing Consumer Preferences to
Different Rice Varieties in Turkey. Vol. 42(3).
50) Hassanzoy et al. 2017. The Characteristics of Rice Markets and Trade in Afghanistan: A
Survey of the Major Commercial Rice Markets.