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Title: Literature Search

Topic: Marketing Strategies of Rice Traders in San Mateo, Isabela
Name of Students:
Abon, John Wilson
Dinamling, Grace
Garcia, Marlon
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8) Dasipah et al. 2014. Marketing Analysis Strategy of Organic Rice at UD. Padi Marketing
Region Bekasi with Single agent( yasin holistic super organic)
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Assessment of Variability. Journal of Business Management. Vol. 4, no. 2.
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12) Patrawart, J. 2018. Promoting Rice Value Addition through Inclusive Business Model.
13) Amaa, K.O. 1975. Rice Marketing in Ghana. An Analysis of Government Intervention in
14) Sharma et al. 2013. Supply Chain Management of Rice in India: A rice Processing
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15) Berni et al. 1996. Strategy of the Retail of Rice in a District of Great Tradition in
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16) Agwu, N.M. & Ibeabuchi, J.O. 2011. Socio- Economic Analysis of Wholesale Rice
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18) Nkuba et al. 2016. Rice Value Chain Analysis in Tanzania: Identification of Constraints,
Opportunities and Upgrading Strategies. African Crop Science Journal. Vol. 24.
19) Inuwa et al. 2011. Profitability Analysis of Rice Processing in Kano State, Nigeria.
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20) Nainabasti, A. & Bai, H. 2009. Rice Marketing System and Role of Middlemen in Nepal.
21) Takele, A. 2017. Determinants of Rice Production and Marketing in Low Producer
Farmers: The Case of Fogera Districts, North- western Ethiopia. Vol. 7, no. 4.
22) Danquah, I. & Eggir, I. 2014. Factors that Influence Household Demand for Locally
Produced Brown Rice in Ghana. Journal of Economics and Sustainable Development.
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23) Danbaba et al. 2013. Enhancing Framers access to Technology for Improved Parboiled
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and Technology.
24) Suwannaporn, P. & Linneman, A. 2008. Consumer Preferences and Buying Criteria in
Rice: A study to Identify Market Strategy for Thailand Jasmine Rice Export. Journal of
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25) Mgendi et al. 2019. Consumers Preference and Market Segmentation in Developing
Countries: Rice Marketing in Tanzania
26) Velasco et al. 2015. Rapid Rice Value Chain Assessment and Rice Preferences of
Consumers, Farmers, and other Rice Value Actors in Thailand.
27) Cuevas et al. 2016. Rice Grain Quality and Consumer Preferences: A Case Study of
Two Rural Towns in the Philippines.
28) Hossain et al. 2015. Department and Validation of Producer and Consumer Preference
Models for Rice Varieties in Bangladesh.
29) Fatah, F. 2019. Determinants of Consumers Purchasing Behavior for Rice in Malaysia.
American International Journal of Contemporary Research. Vol.1, no.3.
30) Kanyagia, K.P. Competitive Positioning Strategies in Response to Changing Rice
Demand Patterns in Kenya. International Journal of Scientific and Research
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31) Noonari, S. 2015. Analysis of Rice Profitability and Marketing Chain: A case Study of
District Sukkur Sindh Pakistan. International Journal of Business Economics Research.
32) Shrestha, R. 2017. Factors Affecting Price Spread of Rice in Nepal. The Journal of
Agriculture and Environment. Vol. 13.
33) Obih, V. & Baiyegunhe, L. 2018. Consumers ‘Acceptability of Local Rice Brands in
Nigeria. Which Marketing functions really matter? Journal of Agribusiness and Rural
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37) Moshi, A.S. 2013 Analysis of Marketing Systems in MPANDA District of Tanzania.
38) Cazzuffi, C. & McKay, A. 2012. Rice Market Participation and Channels of Scale in
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39) Batbouta et al. 2014. Marketing Hand-milled Rice in Thailand: Creating a Self-
Sustainable Future for the Village of Mae Khong Khaa.
40) Chamburi et al. 2014. Issues and Challenges Facing Rice Production and Food Security
in the Granary Areas in the East Coast Economics Region Malaysia. Research Journal
of Applied Science, Engineering and Technology.
41) Obih, V. & Baiyegunhi, L. 2017. Willingness to Pay and Preference for Imported Rice
Brands in Nigeria: Do Price- Quality Differentials explain consumers’ inertia. South
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42) Kawamura et al. 2018. The Relationship between the Physical Quality of Rice and the
Market Rice: A Case Study in Savannaket, Laos, Using a Bayesian Approach.
43) Bassey et al. 2013. Intermarket Performance and Pricing Efficiency of Imported Rice
Marketing in South- South Nigeria: The Case of Akwa Ibom State Traders. Vol. 1, no.2.
44) Ymane, Y. 2019. Rice Distribution in Kenya: The Conditions of Rice Traders in the Rice
Cultivation Area around Lake Victoria. Agricultural Research & Technology.
45) Rahnama, H. 2017. Consumer Motivation toward Buying Local Rice: The Case of
Northern Iranian Consumers.
46) Wahyudi et al. 2019. Fctors Influencing the Frequency of Consumers’ Purchases of
Locally- Produced Rice in Indonesia: A Poisson Regression Analysis.
47) Suwannaporn et al. 2008. Consumer Preference Mapping for Rice Product Concepts.
48) Mottaleb, K. & Mishra, A. 2016. Rice Consumption and Grain-type Preference by
Household: A Bangladesh Case. Journal of Agricultural and Applied Economics.
49) Azabagaoglue, M. & Gaytancioglue, O. 2009. Analyzing Consumer Preferences to
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50) Hassanzoy et al. 2017. The Characteristics of Rice Markets and Trade in Afghanistan: A
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