Integrated English for Effective Communication

Reading and Writing Skills Lesson 5

Engaging Scenario: You are a freelance writer for a magazine that advocates the protection and
preservation of natural resources. In celebration of the Environmental Awareness Month, the maga-
zine will release a special two-volume issue. You are tasked by the magazine’s feature editor to write an
article that tackles the negative effects of human activities on nature. Your article should present pos-
sible solutions to these pressing environmental problems. Your feature article should be unified, coherent,
and cohesive to pass the standards of your editor. You will be graded on the following criteria: message,
unity, coherence, cohesion, and effectiveness.

Advanced Proficient Novice Beginner

Category
4 3 2 1
The message of The message The message of The message
the article is ex- of the article isthe article does of the article is
Message
ceptionally clear. generally clear. not have enough unclear.
clarity.
The writer con- The writer gener- The writer gener- The writer inade-
sistently organ- ally organizes ally organizes quately organizes
izes information information and information, but information and
Unity
and stays on the stays on the sometimes drifts often drifts away
topic all the time. topic most of the away from the from the topic.
time. topic.
The writer con- The writer gen- The writer The writer
sistently presents erally presents sometimes lacks fails to present
the details in a the details in a chronology and the details in a
Coherence
chronological chronological logic in present- chronological
and logical order. and logical order ing the details. and logical order.
most of the time.

© Phoenix Publishing House Inc.

 The writer’s tran- The writer’s tran- The writer’s tran- The writer fails
sitions from one sitions from one sitions from one to make his/
idea to another is idea to another is idea to another her transition of
Cohesion consistent. generally consist- is consistent but ideas smooth and
ent. sometimes fails clear.
to connect ideas
clearly.
The article is The article is The article is The article is
very informative, informative, partly informa- not informative,
Effectiveness
persuasive, and persuasive, and tive and persua- persuasive, or
well-written. well-written. sive. well-written.

© Phoenix Publishing House Inc.