Reasoning Ability English Language

Seating Arrangements Cloze Test

Puzzles Reading Comprehension
Inequalities Spotting Errors
Syllogism Sentence Improvement
Input-Output Sentence Correction
Data Sufficiency Para Jumbles
Blood Relations Fill in the Blanks
Order and Ranking Para/Sentence Completion
Alphanumeric Series
Distance and Direction
Verbal Reasoning
Quantitative Aptitude General Awareness
Number Series Current Affairs
Data Interpretation Banking Awareness
Simplification/ Approximation GK Updates
Quadratic Equation Currencies
Data Sufficiency Important Places
Mensuration Books and Authors
Average Awards
Profit and Loss Headquarters
Ratio and Proportion Prime Minister Schemes
Work, Time and Energy Important Days
Time and Distance
Probability
Relations
Simple and Compound Interest
Permutation and Combination
Marketing Officer (Scale-I) Basics of Marketing Management
Brand Management
Advertising
PR
Sales
Retail
Business Ethics
Market Segmentation
Market research and forecasting demand
Product Life Cycle
Corporate Social Responsibility
Service Marketing
Marketing Strategies
 PRODUCT
MARKETING RETAIL SERVICES
MANAGEME SALES
MANAGEMENT MARKETING MARKETING
NT

Personal
Retail marketing
Selling,
Product Life and retail
selling Services, nature,
Cycle, levels management,
processes, service product &
of a product, strategic retail
types of pricing, service
product mix, marketing, retail
the sales positioning, CRM
product marketing mix,
organizatio and services, CBB
portfolio CRM and retail
Introduction to marketing; n, Sales and services
decisions, marketing, CBB &
concepts, marketing forecasting marketing,
BCG matrix, retail marketing ,
environment; , sales promoting &
and its Retail location,
segmentation, targeting & strategies, services , MIS,
applications, retail store
positioning, marketing mix sales force service processes,
Product operations, retail
(4Ps, 7Ps, etc.), Marketing incentive service distribution,
planning, organizations &
Research, PLC, New plans, employees (people)
new product structure, SCM ,
product development sales and services
development Retail pricing and
process, pricing, pricing promotion, marketing, Customer
process, promotional
methods, promotion and its relationship
Innovation pricing, retail
basics, promotion methods objectives, management
and branding
& strategies, Demand sales (CRM), internet
Creativity, strategies, store &
forecasting. monitoring, marketing, Social
product non-store brands,
sales Media Optimisation
testing, merchandising and
reporting, (SMO), Social Media
product warehousing,
motivating Marketing (SMM)
placement & global retailing,
the sales and Search Engine
commercializ modern trade and
force, Optimization (SEO).
ation. new trends in
Advertising
retailing.
, PR.
 CONSUMER BUYING
ADVANCED
PRODUCT BEHAVIOUR &
BRAND MARKETING
MANAGEME INTEGRATED
MANAGEMENT TECHNIQUE
NT MARKETING
S
COMMUNICATIONS

consumer personality & Global

Introduction to brands
Product Life brand personality, buying marketing,
and brand management,
Cycle, levels influences, buying Strategic
brand research and
of a product, process, factors Marketing
brand equity, branding for
product mix, influencing buying Process,
different product
product decisions, models of value chain,
categories, branding &
portfolio buying behavior, post- value
differentiation, brand
decisions, purchase behavior. creation.
image, brand element
BCG matrix, Marketing research, Nature &
and brand association,
and its methods, data collection scope of rural
Brand equity
applications, techniques, sources of markets,
measurement,
Product secondary data for marketing to
competitive analysis,
planning, marketing decisions, IMC cooperatives,
brand positioning, brand
new product definition, elements, IMC channels of
hierarchies, CBBE
development and brand communication distribution in
(Customer-based brand
process, process, role of advertising rural
equity), Branding & IMC,
Innovation in branding process BTL, India.Inbound
branding and marketing
and OOH, etc., promotions in marketing,
mix, branding and
Creativity, IMC – consumer, trade reverse
product mix, brand
product sales, co-branding, in- marketing,
attributes, branding and
testing, branding, etc., packaging up-selling,
segmentation,brand
product and labeling in IMC, down-selling
strategies, brand image
placement & PR.Consumer Protection and cross-
and awareness, brand
commercializ in India: List of Consumer selling
equity systems, brand
ation. Rights.Consumer techniques,
value, brand extensions.
Protection Act,1986. CSR.
POST UR HI OC VI ID
MARKETING OFFICER 59.67 55 47.67 55.27 73.8
(SCALE I)