Tag Taste

Market Segments
Segment 1 : Existing Restaurants trying to establish themselves in new demography
Demography No. of Restaurants Turnover(<100 cr) Turnover (>100 cr)

New Delhi
Mumbai
Bangalore
Kolkata
Segment 2: Hotel Industry
Haridwar, Mussorie, Shimla

Seasonal Hotels Tourists
, Goa
Consultancy Charges
Budget Hotels Menu
3 Stars & below Ingredients
Occupancy Part Time
30% & below Supply Chain
70% & below Fees Charge
Segment 3: Platform
Professionals Chefs
restaurants in FMCG
% Growth(exponentially )
Platform Yearly Subscription Fee 10% - Highly Premium
User Base
Restaurants/Big Chains
Chefs/Professionals Rating of Chefs/Category Of Chefs/Rating of Professionals/ Rating of Tasters
Segment 4: Entrepreuneurs willing to open start up in F&B Business
Start ups : Every Year how many are opening ? Out of them how many are from F&B.
Segment 5: Packaged Food Industry in India

Market Size:
TAG TASTE MARKET POTENTIAL FOR 5 YEARS
Target Market Market Revenue Products Suggested by Tagtaste

Sensorial Review for a new upcoming product launch in a particular area
Business Cycle
No. of Hotels Increment 5%

Market Segments
Segment 1 : Existing Restaurants trying to establish themselves in new demography
Demography No. of Restaurants Turnover(<100 cr) Turnover (>100 cr)

New Delhi
Mumbai
Bangalore
Kolkata
Retainership Model
TAG TASTE MARKET POTENTIAL FOR 5 YEARS
Target Market Market Revenue Products Suggested by Tagtaste

Sensorial Review for a new upcoming product launch in a particular area
EXHIBIT 1
Type Of Restaurants % Market Share (Vol %)
Unorganised Market 67
Organised Standalone 23
Chain Markets 7
In Hotels 3
% Mark
Chain Markets ;
Organised Standalon
% Market Share (Vol %)
Chain Markets ; 7.00% In Hotels ; 3.00%
Organised Standalone; 23.00%
Unorganised Market ; 67.00%

14 % CAGR - PROJECTED GROWTH RATE STANDALONE
7% CAGR - PROJECTED GROWTH RATE CHAIN MARKETS
Year
Pan India
Chain Segments Market Size (in
Rs Cr)
Café 6,900
Eg: Starbucks, Café Coffee Day etc.
Quick Service Restaurants (QSR) 14,000
Eg: Haldiram’s, McDonald’s
Affordable Casual Dining Restaurants (ACDR) Eg:
Pind Balluchi, Sagar Ratna etc.
67,500
Premium Casual Dining Restaurants (PCDRs) Eg:
Farzi Café, Oh! Calcutta etc
Fine Dining Restaurants (FDRs) 2,100
Eg: Copper Chimney, Olive Bar etc
Pubs, Bar Café & Lounges (PBCL) 13,900
Eg: Beer Café, Xtreme Sports Bar etc.
Year
Pan India
Chain Segments Market Size (in
Rs Cr)
Café 6,900
67,500
Fine Dining Restaurants (FDRs) 2,100
Pubs, Bar Café & Lounges (PBCL) 13,900
DELHI - NCR
2019
No. Of
Chain Segments Restaurants*
Café 1,054
3,051
Fine Dining Restaurants (FDRs) 241
Pubs, Bar Café & Lounges (PBCL) 660
2019 2020 E 2021 E 2019
Market Size (in Rs Cr) (Delhi NCR & Market Size (in Rs Cr) (Ahmedabad
Mumbai) (22%) (YoY: 7%) Chennai, Kolkata, Bangalore, Hyderabad ) (20%) (YoY:
1,518 1,624 1,738 1,380
3,080 3,296 3,526 2,800
14,850 15,890 17,002 13,500
462 494 529 420
3,058 3,272 3,501 2,780
2019 2020 E 2021 E
Market Size (in Rs Cr)

(Ahmedabad, Pune, Chennai, Kolkata, Bangalore, Hyderabad )
1,380 1,477 1,580
2,800 2,996 3,206
13,500 14,445 15,456

420 449 481
2,780 2,975 3,183
DELHI - NCR
2019
PRODUCTS
No. of Targeted No. of Restaurants No. of Restaurants Avg No. of Products New Product Launch
Restaurants by opting Retainership opting Case by Case offered to each
Tag Taste (10%) Model (50%) Basis (50%) Restaurant
Suggested Prices per Product
105 53 53 5
470 235 235 5
305 153 153 10
24 12 12 5
66 33 33 5
DELHI - NCR
2020 E 2021 E 2019
No. of Targeted Avg No. of Products

(Ahmedabad, Pune, No. Of Restaurants by Tag offered to each
ore, Hyderabad ) (20%) (YoY: 7%) Restaurants* Taste (10%) Restaurant
1,477 1,580 1,054 105 5
2,996 3,206 4,702 470 5
14,445 15,456 3,051 305 10
449 481 241 24 5
2,975 3,183 660 66 5
42000 51000
PRODUCTS
Product
Management
Lifecycle
sted Prices per Product

DELHI - NCR
No. of
Targeted
No. Of
Chain Segments Restaurants
Restaurants* by Tag Taste
(10%)
Café
Eg: Starbucks, Café Coffee Day etc. 1,054 105
Quick Service Restaurants (QSR)
Eg: Haldiram’s, McDonald’s 4,702 470
Affordable Casual Dining Restaurants (ACDR)
Eg: Pind Balluchi, Sagar Ratna etc.
3,051 305
Premium Casual Dining Restaurants (PCDRs)
Eg: Farzi Café, Oh! Calcutta etc
Fine Dining Restaurants (FDRs)
Eg: Copper Chimney, Olive Bar etc 241 24
Pubs, Bar Café & Lounges (PBCL)
Eg: Beer Café, Xtreme Sports Bar etc. 660 66
DELHI - NCR
RETAINERSHIP MODEL CASE BY CASE BASIS
PRODUCTS PRODUCTS
New Product Product New Product

Mgt. Product Mgt.
Avg No. of No. of Launch No. of
Lifecycle Launch Lifecycle
Products Restaurants Restaurants
offered to opting Market opting Case by
each Retainership Annual Contract Rates Potential per Case Basis Prices per Product(in
Restaurant Model (50%) per Restaurant Chain (50%) Rs)
(in Rs) Segment
5 53 25,000 100,000 6,587,500 53 10,000 25,000
5 235 25,000 100,000 29,387,500 235 10,000 25,000
10 153 100,000 200,000 45,765,000 153 25,000 50,000
5 12 125,000 200,000 3,916,250 12 30,000 50,000
5 33 125,000 200,000 10,725,000 33 30,000 50,000
TOTAL 96,381,250 TOTAL

TOTAL MARKET POTENTIAL FOR TAG TASTE IN DELHI NCR FOR 2020:
Market Potential for Tag Taste (7% YoY)

220,000,000
215,000,000
210,000,000
205,000,000
200,000,000 Market Potential for Tag
Taste (7% YoY)
195,000,000
190,000,000
185,000,000
180,000,000
175,000,000
170,000,000
2020E 2021E 2022E
200,000,000 Market Potential for Tag
Taste (7% YoY)
195,000,000
190,000,000
185,000,000
180,000,000
175,000,000
170,000,000
2020E 2021E 2022E
CASE BASIS
Market
Potential per
Chain Segment
4,611,250
20,571,250
57,206,250
2,410,000
6,600,000
91,398,750
187,780,000
FORECASTED MARKET POTENTIAL FOR TAG TASTE IN

DELHI NCR 2020- 2023 (in Rs)
Year 2020E 2021E 2022E
Market Potential
for Tag Taste
(7% 187,780,000 200,924,600 214,989,322
YoY)
FORECASTED MARKET SIZE FOR CHAIN SEGMENTS IN METRO'S & MINI MET
Year 2019 2020 E 2021 E
Pan India Market Size (in Rs Cr)

Chain Segments Market Size (Delhi NCR & Mumbai)
(in Rs Cr) (22%) (YoY: 7%)
Café
Eg: Starbucks, Café 6,900 1,518 1,624 1,738
Coffee Day etc.
Quick Service Restaurants (QSR)
Eg: Haldiram’s, 14,000 3,080 3,296 3,526
McDonald’s
Affordable Casual Dining
Restaurants (ACDR) Eg: Pind
Balluchi, Sagar Ratna etc.
67,500 14,850 15,890 17,002
Premium Casual Dining Restaurants
(PCDRs) Eg: Farzi Café, Oh! Calcutta
etc
Fine Dining Restaurants (FDRs)

Eg: Copper Chimney, 2,100 462 494 529
Olive Bar etc
Pubs, Bar Café & Lounges (PBCL)
Eg: Beer Café, Xtreme 13,900 3,058 3,272 3,501
Sports Bar etc.
* Data taken from National Restaurants of India (NRAI) 2019 Report
METRO'S & MINI METRO'S *
2019 2020 E 2021 E
Market Size (in Rs Cr)

(Ahmedabad, Pune, Chennai,
Kolkata, Bangalore, Hyderabad ) (20%)
(YoY: 7%)
1,380 1,477 1,580
2,800 2,996 3,206
13,500 14,445 15,456
420 449 481
2,780 2,975 3,183

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Market Segments

Segment 1 : Existing Restaurants trying to establish themselves in new demography

Demography No. of Restaurants Turnover(<100 cr) Turnover (>100 cr)

Segment 2: Hotel Industry

Haridwar, Mussorie, Shimla

Segment 4: Entrepreuneurs willing to open start up in F&B Business

Segment 5: Packaged Food Industry in India

Target Market Market Revenue Products Suggested by Tagtaste

No. of Hotels Increment 5%

Demography No. of Restaurants Turnover(<100 cr) Turnover (>100 cr)

Target Market Market Revenue Products Suggested by Tagtaste

Chain Markets ; 7.00% In Hotels ; 3.00%

Organised Standalone; 23.00%

Unorganised Market ; 67.00%

1,518 1,624 1,738 1,380

3,080 3,296 3,526 2,800

14,850 15,890 17,002 13,500

462 494 529 420

3,058 3,272 3,501 2,780

2019 2020 E 2021 E

Market Size (in Rs Cr)

1,380 1,477 1,580

2,800 2,996 3,206

13,500 14,445 15,456

2,780 2,975 3,183

470 235 235 5

305 153 153 10

2020 E 2021 E 2019

No. of Targeted Avg No. of Products

1,477 1,580 1,054 105 5

2,996 3,206 4,702 470 5

14,445 15,456 3,051 305 10

449 481 241 24 5

2,975 3,183 660 66 5

sted Prices per Product

New Product Product New Product

5 53 25,000 100,000 6,587,500 53 10,000 25,000

5 235 25,000 100,000 29,387,500 235 10,000 25,000

10 153 100,000 200,000 45,765,000 153 25,000 50,000

5 12 125,000 200,000 3,916,250 12 30,000 50,000

5 33 125,000 200,000 10,725,000 33 30,000 50,000

TOTAL 96,381,250 TOTAL

Market Potential for Tag Taste (7% YoY)

FORECASTED MARKET POTENTIAL FOR TAG TASTE IN

Pan India Market Size (in Rs Cr)

Fine Dining Restaurants (FDRs)

Market Size (in Rs Cr)

1,380 1,477 1,580

2,800 2,996 3,206

13,500 14,445 15,456

420 449 481

2,780 2,975 3,183

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