Welcome to the Exponential Age.

At the 16th World Business Forum, leaders from across the globe will gather
in London to explore the theme of Exponential. As technological advancement
accelerates transformation, we are at an inflection point where the traditional
ways of doing business are becoming rapidly obsolete. The principles of incre-
mentalism and linear thinking, once the foundations of our approach to strategy
and business, are being replaced by new principles of exponentialism. Today is
the age of movements, of possibility, of empowerment, of impact.
Learn from the experts how to:
-Empower radical innovation
-Liberate true potential
-Innovate at incredible speed and scale
-Execute on ever-more ambitious visions
Join us and learn from world-renowned experts across a variety of
industries. Stimulate your thinking and be inspired!

HOW TO USE THIS GUIDE

Maximize your experience of the London World Business Forum 2019! This
guide includes biographies on each speaker and their areas of expertise so
that you familiarize yourself with the topics throughout the event. At the end
of the guide, you will find a series of discussion questions about the
different topics . Note that each presentation will include subtitles in
either Spanish, Portuguese, or English to accommodate as many
learners as possible from around the world.
INDEX
MICHAEL PORTER
GARY HAMEL
MARCUS BUCKINGHAM
MARTIN LINDSTROM
DAMBISA MOYO
SUSAN DAVID
STEPHEN M.R. COVEY
SIMON SINEK
DISCUSSION QUESTIONS
 MICHAEL
PORTER
OCCUPATION:
Leading Authority on Competitive Strategy

BIOGRAPHY:
Widely recognized as the father of modern business strategy, Michael Porter is a
renowned economist and one of the world’s most legendary thinkers on management
and competitiveness. Throughout his career at Harvard Business School, Porter has
brought economic theory and strategy concepts to bear on many of the most
challenging problems facing corporations, economies and societies today.

FOLLOW ON
@MichaelEPorter

PRESENTATION:
The Transformation of Competition

TOPICS:
• How the rapidly transforming nature of products is creating new competitive threats
and opportunities
•How technological advances will radically improve our ability to meet many business
and human needs
• Rethinking how products are conceived, sourced, manufactured and operated
• Keys to boosting competitiveness while also improving the economic and social
conditions in the communities in which businesses operate

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 GARY
HAMEL
OCCUPATION:
One Of The Most Influential Figures In Modern Management

BIOGRAPHY:
Gary Hamel is one of the world’s most influential and iconoclastic business thinkers who
has led transformational efforts in some of the world’s most notable companies helping
to create billions of dollars in shareholder value. Hamel has been on the faculty of the
London Business School for more than 30 years and is the director of the Management
Innovation eXchange.

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@profhamel

PRESENTATION:
Equipping Your Organization for Radical Innovation

TOPICS:
• Why organisations harness only a fraction of the innovative potential of their people
• The importance of developing a systematic approach to building creative capital in
your company
• Why our organizations are failing us: Bridging the gap between organisational and
individual capabilities
• Revealing steps to retool your organization’s management model for innovation

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 MARCUS
BUCKINGHAM

OCCUPATION:
World’S Leading Expert On Talent And Pioneer On The Future Of Work

BIOGRAPHY:
Marcus Buckingham is a global researcher and thought leader focused on unlocking
strengths, increasing performance and pioneering the future of how people work. His
hugely influential books – including First, Break All the Rules, Now, Discover Your
Strengths, and The One Thing You Need to Know – offer important insights into
maximising strengths and understanding the crucial differences between leadership and
management. His upcoming book, Nine Lies about Work: A Freethinking Leader’s Guide
to the Real World, details how faulty assumptions, wrong thinking is running through our
organisational lives.

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@mwbuckingham

PRESENTATION:
Leading a New World of Work

TOPICS:
• Learn the 3 trends that will redefine the new world of work
• Discover the tools you need to build an agile, dynamic workplace that appeals to the
modern workforce
• What it takes to future-proof your organization
• Examine why all HR talent data is bad data and learn the secret to producing good data
instead

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 MARTIN
LINDSTROM

OCCUPATION:
Brand Futurist And Pioneer In The Field Of Consumer Psychology

BIOGRAPHY:
Marcus Buckingham is a global researcher and thought leader focused on unlocking
strengths, increasing performance and pioneering the future of how people work. His
hugely influential books – including First, Break All the Rules, Now, Discover Your
Strengths, and The One Thing You Need to Know – offer important insights into
maximising strengths and understanding the crucial differences between leadership and
management. His upcoming book, Nine Lies about Work: A Freethinking Leader’s Guide
to the Real World, details how faulty assumptions, wrong thinking is running through our
organisational lives.

FOLLOW ON
@MartinLindstrom

PRESENTATION:
Leading a New World of Work

TOPICS:
• Learn the 3 trends that will redefine the new world of work
• Discover the tools you need to build an agile, dynamic workplace that appeals to the
modern workforce
• What it takes to future-proof your organization
• Examine why all HR talent data is bad data and learn the secret to producing good data
instead

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 Randy
Zuckerberg
OCCUPATION:
Founder And Ceo Of Zuckerberg Media

BIOGRAPHY:
Randi Zuckerberg is an entrepreneur, investor, author and tech media authority. From
2005 to 2011 she was Director of Marketing at Facebook where she helped create
Facebook LIVE which is now used by more than two billion people worldwide. She is
currently CEO of Zuckerberg Media, a boutique marketing firm and production company
with the mission to make the future of tech more diverse and inclusive.

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@randizuckerberg

PRESENTATION:
Putting Digital Technology to Work for You

TOPICS:
• The impact of digital on your online and offline life
• Aligning your social strategy with your business strategy
• Using digital tools to empower your networks
• How to leverage the upside of our digital world while mitigating the downside

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 DAMBISA
MOYO
OCCUPATION:
Expert On Macroeconomics And International Affairs

BIOGRAPHY:
Dambisa Moyo is a Harvard-Oxford-trained, Zambian-born global economist who
analyzes the macroeconomy and international affairs. She advises companies, corporate
boards, CEOs and management on investment decisions, capital allocation and risk
management. Her work examines the interplay of international business and the global
economy, while calling for open-minded solutions to vexing political and social problems.

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@dambisamoyo

PRESENTATION:
Growth and the Global Economy

TOPICS:
• The new political and economic challenges facing the world, and the radical solutions
needed to resolve them
• Why leaders can no longer ignore the twin threats of of rising income inequality and a
stagnant economy
• Discussion for change in order to galvanise growth and ensure the survival of
democracy in the twenty-first century.
• Spotlight on the UK: Risks and opportunities in the context of a shifting economic and
political context

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 SUSAN
DAVID
OCCUPATION:
Award-Winning Harvard Medical School Psychologist

BIOGRAPHY:
Susan David, Ph.D. is one of the world’s leading management thinkers and an award
winning Harvard Medical School psychologist. Her new #1 Wall Street Journal bestselling
book, Emotional Agility based on the concept Harvard Business Review heralded as a
Management Idea of the Year, describes the psychological skills critical to thriving in
times of complexity and change.

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@SusanDavid_PHD

PRESENTATION:
Emotional Agility

TOPICS:
• Boosting resilience: Harnessing emotions to help you face challenging situations
• What emotional agility means and why it is key to performance
• Tools for improving critical insight about situations and interactions
• Applying the lessons of emotional agility to fuel workplace motivation and engage
teams

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 STEPHEN
M.R COVEY
OCCUPATION:
Organisational Trust Expert And #1 Bestselling Author

BIOGRAPHY:
Stephen M. R. Covey is the bestselling author of The SPEED of Trust—The One Thing
That Changes Everything. He is the former CEO of Covey Leadership Center, which,
under his stewardship, became the largest leadership development company in the
world. Stephen personally led the strategy that propelled his father’s book, Dr. Stephen R.
Covey’s The 7 Habits of Highly Effective People, to become one of the two most
influential business books of the 20th Century, according to CEO Magazine.

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@StephenMRCovey

PRESENTATION:
Thriving in the Connection Economy

TOPICS:
• Why trust is more than a soft, social virtue and is actually a hard edged economic driver
• Why nothing is as fast as the speed of trust
• How to grow, extend and restore trust
• The learnable and measurable skill that makes organizations more profitable, people
more promotable and relationships more energizing

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 SIMON
SINEK
OCCUPATION:
Leading Authority On Organizational Performance

BIOGRAPHY:
Described as “a visionary thinker with a rare intellect,” Sinek teaches leaders and
organizations how to inspire people. His bold goal is to help build a world in which the
vast majority of people wake up every single day feeling inspired, feeling safe at work,
and feeling fulfilled at the end of the day. He is the author of multiple best selling books
including Start With Why and Leaders Eat Last. His latest book, The Infinite Game, will be
published in 2019.

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@simonsinek

PRESENTATION:
Leading with an Infinite Mindset

TOPICS:
• Unravelling the link between biology, anthropology and great leadership
• Why great leadership transcends authority: Understanding the behaviors, values and
characteristics of true leaders
• The Infinite Game: Players come and go, rules are changeable, and there is no defined
endpoint
• Understanding the mindset to stay ahead and outlast any competitor

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 Discussion
Questions

1. Based on the speakers you heard, discuss the need to “future-proof” your organi-
zation in times of rapid change and complexity. Consider the various management
strategies shared by the speakers and identify the those you think would be most
important to future-proofing an organization and why.

2. Some of the speakers spoke about the importance of organizations aligning

business and social strategies. Consider what speakers shared about this concept
and share an example of how an organization aligned its business and social strate-
gies.

3. Stephen Covey spoke about the need for leaders to grow, extend, and restore
trust in their organizations. Share an example from your personal experience where
you experienced or observed a leadership behavior that grew, extended, or re-
stored trust.

4. Imagine you are the leader of a company in need of new innovative ideas for its
product. You believe your employees are the key to identifying innovative ideas.
Based on ideas shared by the speakers, what are two strategies you would execute
to harness the innovative potential of your employees?

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5. The speakers discussed a variety of concepts focused on leadership in an increas-
ingly complex and ever-changing global economy, including digital transformation,
competitive strategy, innovation, talent and marketing. Identify three takeaways you
learned from the speakers and what questions or information about each takeaway
you would like to research further.

6. Some of the speakers mentioned aspects of digital transformation that have the
potential for both positive and negative effects. What are some of the perspectives
you learned from the speakers about these effects and how to mitigate the nega-
tive and leverage the positive?

7. Marcus Buckingham discusses trends that will redefine the new world of work, as
well as the tools a leader needs in order to build a workplace that appeals to the
modern workforce. Would the workplace elements he mentions appeal to you as a
member of the modern workforce? Why or why not?

8. Some of the speakers focused on the importance of values to guide leadership

and face challenging situations more effectively. What is a value you possess that
would help you and your organization?

9. Understanding the needs of the consumer is critical to the relevance and survival
of organizations. Some of the speakers spoke about approaches to better under-
stand the needs of consumers to improve products. Think of a product you use and
explain how these approaches would contribute to your own understanding as a
consumer of this product.

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