CORPORATE

SOCIAL
RESPONSIBILITY

BRAND- UPASANA

SUBMITTED BY:
KRITIKA NISHANTKAR
SWARNIM DOBWAL
ABOUT THE BRAND
• UPASANA was founded by Uma Prajapati and Manoj
Pavitran in the year 1997, with an initial investment of Rs.
2000 and a lot of determination.

• Uma combined handloom fabric with her signature

design vision to create stylish contemporary clothes and
accessories.

• The company’s mission is to create conscious sustainable

fashion where they are taking care of our environmental
cost and not passing it on to the future.

• For them, design is creative, problem-solving. Any

problem, be it post-tsunami trauma, farmer suicides,
garbage littering, weavers losing their job, Upasana looks
at social issues as a space to exercise for change.

• Fashion has power, the power to change lives. The lives

of farmers, spinners, weavers, printers, tailors, designers
and many more who have invisibly woven their souls into
what we wear. Upasana honours them all.
 CSR TASKS
Migration prevention and livelihood restoration project – January
31st to second February. Upasana had a network-driven coordinated
effort with Portugal, made an accumulation utilizing conventional
PORGHAI COMMUNITY
weaving strategies with the goal to advance the genuine worth of
DESIGN PROJECT
the specialty of multifaceted weaving, helped through the ages.
Upasana is clearing the path for them to arrive at a market that will
get them round the year work.

Natural cotton cultivating, a method for getting cotton

through characteristic medicines doesn't yield a lot of
ORGANIC FARMING A SHIFT
produce when contrasted with ordinary cotton and thus
IN THINKING
set aside by the material business.

Fashion Revolution is a global movement that works for a more

sustainable fashion industry, campaigning for a systemic reform
FASHION REVOLUTION of the industry with a special focus on the need for greater
2018 transparency in the fashion supply chain. Fashion Revolution
works all year round to raise awareness of the fashion industry’s
most pressing issues, advocate for positive change
 BENEFITS OF THE PROJECTS
PORGHAI COMMUNITY DESIGN PROJECT
Upasana played an instrumental role in the revival  of the languishing
traditional craft of 'Lambadi Women'. They made a collection using
traditional embroidery techniques with the intention to promote the craft
of intricate  embroidery. Paving way for them to reach a market that will
fetch them round the year work and will prevent their migration.

ORGANIC FARMING A SHIFT IN THINKING

It was a step towards organic cotton farming where obtaining cotton was
done by natural treatments unlike conventional cotton the yield does not
produce much cotton but it promotes safe work & better livelihoods for
the farmers and it helps to restore or preserve the  natural  equilibrium
between different components of the ecosystem.

FASHION REVOLUTION 2018

Under this campaign special focus was on the transparency on the

fashion supply chain, which lately resulted in advocating for positive
change in raising awareness by the means of ethical ways for sustainable
future for fashion. It helps in ensuring that human rights are respected,
working conditions are adequate and the environment is safeguarded
 COST INCURRED
Since Upasana is a sustainable fashion brand, like any other brand its
price range its on higher side. 
For example: A product from this brand  cost between 3000-6000 min.

As there are several factors responsible for the higher price like:
like the cost of the fabric, as organic cotton is a natural resources
which cost more than synthetic materials.

the cost of the labor, all the pieces are handmade and how these
people are paid has a large impact on the cost of clothing.

sustainable fashion is a niche market, due to smaller customer

demand, sustainable brands must produce in low quantities which
drives up the price of production.

retail markups, and these markups greatly amplify the price

difference between ethical and non ethical brands.
 TAKE AWAYS
"Fashion has power, the power to change lives. The lives
of farmers, spinners, weavers, printers, tailors,
designers and many more who have invisibly woven
their souls into what we wear."

this brand plays a very responsible role towards

the environment, as well as the towards the
weavers and the farmers as well, their every need
was taken care of as a part of CSR.
empathizing towards the farmers, their livlihood
and living standards and in respect with the
environment we need environment as much as
environment need us.
we need to understand the responsibility towards
our bodies, by using good organic products, as this
brand offers, for eg: product made by healing
fabric were the product provide the healing effect
to the body.